Books on the topic 'Brand loyalty'
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Meier, Beat. Brand Choice and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.
Full textLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University, Business School, 1988.
Find full textLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University BusinessSchool, 1988.
Find full textLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University Business School, 1988.
Find full textLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University BusinessSchool, 1988.
Find full textWeindel, Julia Katharina. Retail Brand Equity and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2.
Full textG, Dekimpe Marnik, and Marketing Science Institute, eds. Erosion and variability in brand loyalty. Cambridge, Mass: Marketing Science Institute, 1996.
Find full textW, Maloney Michael, ed. Competitive positioning: Best practices for creating brand loyalty. Poughkeepsie, NY: Hudson House, 2010.
Find full textManaresi, Angelo. I programmi fedeltà: Creare vantaggio competitivo nel marketing dei beni di consumo. Milano, Italy: FrancoAngeli, 2001.
Find full textDrayne, Kerrie. The role of promotions on consumer brand loyalty and brand switching. (s.l: The Author), 1996.
Find full textKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Find full textVincent, Laurence. Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. New York: American Management Association, 2012.
Find full textMoon, Michael. Firebrands: Building brand loyalty in the Internet age. Berkeley, Calif: Osborne/McGraw-Hill, 2000.
Find full textMoon, Michael. Firebrands: Building brand loyalty in the Internet age. Berkeley, Calif: Osborne/McGraw-Hill, 2000.
Find full textMishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Ahmedabad: Indian Institute of Management, 2014.
Find full textFeldwick, Paul. What is brand equity, anyway?: Selected papers on brands and advertising. Henley-on-Thames, Oxon: World Advertising Research Center, 2002.
Find full textPark, C. Whan. Brand Attachment: Constructs, Consequences and Causes. Hanover: Now Publishers, 2008.
Find full textAhluwalia, Rohini. Towards understanding the value of a loyal customer: An information-processing perspective. Cambridge, Mass: Marketing Science Institute, 1999.
Find full textAllison, Johnson, and Thomson Matthew, eds. A hard and a soft look at building strong brands. Cambridge, MA: Marketing Science Institute, 2002.
Find full textFraß, Alexander. Achieving Brand Loyalty in China through After-Sales Services. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-14367-1.
Full textMcLoughlin, Damien P. J. The development of brand loyalty among financial services customers. Dublin: University College Dublin, 1993.
Find full textHaig, Matt. Brand Failures. London: Kogan Page Publishers, 2009.
Find full textMorgan, Hayley. Are cigarette consumers brand addicted?: A study of brand loyalty within the cigarette market. London: LCPDT, 1998.
Find full textKazanjian, Kirk. Driving loyalty: Turning every customer and employee into a raving fan for your brand. New York: Crown Business, 2012.
Find full textArthur, Ivan. Brands under fire. New Delhi: Penguin Books India, 2008.
Find full textHarden, Leland. Digital Engagement. New York: AMACOM Books, 2009.
Find full textBarrera, Rick. Overpromise and overdeliver: How to design and deliver extraordinary customer experiences. New York: Portfolio, 2009.
Find full textBarrera, Rick. Overpromise and Overdeliver. New York: Penguin USA, Inc., 2009.
Find full textChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
Find full textChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
Find full textChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
Find full textChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
Find full textTellis, Gerard J. Advertising exposure, loyalty, and brand purchase : a two-stage model of choice. Cambridge, Mass: Marketing Science Institute, 1987.
Find full textJoseph, Jim. The experience effect: Engage your customers with a consistent and memorable brand experience. New York: AMACOM, 2010.
Find full textRust, Roland T. Driving customer equity: Linking customer lifetime value to strategic marketing decisions. Cambridge, Mass: Marketing Science Institute, 2001.
Find full textMatt, Simmons, ed. Winning together: The story of the Arsenal brand. London: Cyan, 2006.
Find full text1948-, Heyman Bob, ed. Digital engagement: Internet marketing that captures customers and builds intense brand loyalty. New York: American Management Association, 2009.
Find full textTellis, Gerard J. Advertising exposure, loyalty, and brand purchase: A two-stage model of choice. Cambridge, Mass: Marketing Science Institute, 1987.
Find full textThomadakis, E. D. An examination of brand loyalty in the fast moving consumer goods market. Manchester: UMIST, 1996.
Find full textMartini, I. Factors in building and maintaining brand loyalty: The case of women's magazines. Manchester: UMIST, 1997.
Find full textKnox, Simon. New empirical developments on brand loyalty: Implications for segmentation strategy and equity. Cranfield: Cranfield School of Management, 1995.
Find full textKnox, Simon. Competing on value: Bridging the gap between brand and customer value. London: Financial Times Pitman Pub., 1998.
Find full textMaloney, Michael, and Richard D. Czerniawski. Creating Brand Loyalty. Hudson House Publishing, 1999.
Find full textCustomer Loyalty and Brand Management. MDPI, 2019. http://dx.doi.org/10.3390/books978-3-03921-336-8.
Full textMcEwan, Bill/Fleming. How People Drive Brand Loyalty. Warner Books, 2003.
Find full textRubio, Natalia, and María Jesús Yagüe. Customer Loyalty and Brand Management. Mdpi AG, 2019.
Find full textErosion and variability in brand loyalty. Cambridge, Mass: Marketing Science Institute, 1996.
Find full textMuthukrishnan, A. V. Decision ambiguity and consumer brand loyalty. 1993.
Find full textSaleem, Nazimudeen. Brand Loyalty and Customer Retention Strategy. Independently published, 2019.
Find full textBontigui, Adriana. Building brand loyalty on internet portals. 2000.
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