Books on the topic 'Brand image'
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Albisser, Matthias. Brand Content und Brand Image. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.
Full textMartínez, Eva. The effect of brand extension strategies upon brand image. Birmingham: Birmingham Business School, 2002.
Find full textGladnikoff, Ira. How Novell's advertising communicates brand image. London: LCP, 2000.
Find full textNaila, Clerici, and European Association for American Studies. Conference, eds. Victorian brand, Indian brand: The white shadow on the native image. Torino: Segnalibro, 1993.
Find full textSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Cambridge, Mass: Marketing Science Institute, 2000.
Find full textJohn, Foley. Balanced Brand. New York: John Wiley & Sons, Ltd., 2006.
Find full textPople, Tristan. How have Nike constructed their brand image? Manchester: UMIST, 2003.
Find full textInd, Nicholas. Living the Brand. London: Kogan Page Publishers, 2007.
Find full textH, Elliott Richard, ed. Brands and brand management: Critical perspectives on business and management. New York: Routledge, 2008.
Find full textThe global corporate brand book. Basingstoke: Palgrave Macmillan, 2009.
Find full text1945-, Harvey David, ed. Brand enigma: Decoding the secrets of your brand. Chichester, West Sussex, England: John Wiley & Sons, 2008.
Find full textMishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Ahmedabad: Indian Institute of Management, 2014.
Find full textStuart, Roper, ed. Corporate reputation: Brand and communication. Harlow, England: Pearson, 2012.
Find full textGarone, Stephen J. Managing reputation with image and brands. New York, N.Y: Conference Board, 1998.
Find full textSegreto, Luciano. European business and brand building. New York: P.I.E. Peter Lang, 2011.
Find full textTransforming our image, building our brand: The education advantage. Santa Barbara, Calif: Libraries Unlimited, 2012.
Find full textSchmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. New York: Free Press, 1997.
Find full textRobial, Etienne. Canal+: Image graphique et identité visuelle = graphic image and visual identity. Paris: Canal+, 2001.
Find full textDriest, Frank van den., joint author, ed. The global brand ceo: Building the ultimate marketing machine. 2nd ed. New York: Airstream International, 2010.
Find full textOburai, Prathap. Corporate brand image: Antecedents, mediating role, and impact on stakeholder expectations. Ahmedabad: Indian Institute of Management, 2005.
Find full textAssaf, Katya Zakharov. Image in der Werbung. Köln: C. Heymanns Verlag, 2007.
Find full textPina, Jose M. Modelling the impact of services brand extensions on corporate image. Birmingham: Birmingham Business School, 2004.
Find full textWoodside, Arch G. Measuring the effectiveness of image and linkage advertising: The nitty-gritty of maxi-marketing. Westport, Conn: Quorum Books, 1996.
Find full textJ, Dell David, and Conference Board, eds. Engaging employees through your brand. New York, NY: Conference Board, 2001.
Find full textMurray, Will. Brand storm: A tale of passion, betrayal and revenge. London: Financial Times Prentice Hall, 2000.
Find full textStore Brand Image Design. RIBA Publications, 2013.
Find full textSeelert, Perry. Food Retailer Brand Image Design. RIBA Publications, 2015.
Find full textBrand Anarchy Managing Corporate Reputation. A&C; Black, 2012.
Find full textteam, Graphic. Brand Image Design for Catering Services. DESIGN MEDIA, 2014.
Find full textteam, Graphic. Brand Image Design for Catering Services. DESIGN MEDIA, 2014.
Find full textMorley, M. Global Corporate Brand Book. Palgrave Macmillan, 2016.
Find full textMorley, M. Global Corporate Brand Book. Palgrave Macmillan Limited, 2009.
Find full textMorley, M., and Michael Morley. Global Corporate Brand Book. Palgrave Macmillan, 2009.
Find full textAfter Image. Profile Business, 2002.
Find full textWoodward, T. Using brand awarenes and brand image in tourism channels of distribution. 2000.
Find full textBrand Hollywood. Routledge, 2007.
Find full textGrainge, Paul. Brand Hollywood. Routledge, 2007.
Find full textSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality?. Marketing Science Institute, 2000.
Find full textBrand New The Shape Of Brands To Come. Thames & Hudson Ltd, 2014.
Find full textAlbisser, Matthias. Brand Content und Brand Image: Experimentelle Studie über Die Wirkung Von Brand Content Auf Imagedimensionen. Springer Fachmedien Wiesbaden GmbH, 2021.
Find full textMorley, Michael. Global Corporate Brand Book. Palgrave Macmillan, 2009.
Find full textLiu, Jun, and Shuang Liang. ??????????: Brand Image Design of Small & Micro Enterprises. LONGMAN PRESS LTD, 2021.
Find full textOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Find full textOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Find full textOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Find full textOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Find full textGains, Neil. Brand Essense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, Limited, 2013.
Find full textGains, Neil. Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, 2014.
Find full textBrand Jamaica: Reimagining a National Image and Identity. University of Nebraska Press, 2019.
Find full textGentles-Peart, Kamille, and Hume Johnson. Brand Jamaica: Reimagining a National Image and Identity. University of Nebraska Press, 2019.
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