Books on the topic 'Brand equity'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 books for your research on the topic 'Brand equity.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse books on a wide variety of disciplines and organise your bibliography correctly.
A, Aaker David. Brand equity: Building strong brands. Taiwan: Zhoa Yang Dang, 1995.
Find full textMaltz, Eliot. Managing brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Find full textKeller, Kevin Lane. Branding and brand equity. Cambridge, Mass: Marketing Science Institute, 2002.
Find full textMaltz, Eliot. Managing brand equity: Conference summary. Cambridge, Mass: Marketing Science Institute, 1991.
Find full textWeindel, Julia Katharina. Retail Brand Equity and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2.
Full textRubicon, Blue. Investing media brand equity online. London: Newspaper Society, 2002.
Find full textA, Aaker David, and Biel Alexander L, eds. Brand equity & advertising: Advertising's role in building strong brands. Hillsdale, N.J: Lawrence Erlbaum Associates, 1993.
Find full textKeller, Kevin Lane. Strategic brand management: Building, measuring and managing brand equity. Upper Saddle River, N.J: Prentice Hall, 1998.
Find full textKeller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 3rd ed. Upper Saddle River, N.J: Pearson/Prentice Hall, 2008.
Find full textKeller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 2nd ed. Upper Saddle River, N.J: Prentice Hall, 2003.
Find full textKeller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 4th ed. Boston: Pearson, 2013.
Find full textKeller, Kevin Lane. Strategic brand management: Uilding, measuring, and managing brand equity. 3rd ed. India: Prentice Hall, 2008.
Find full textLeuthesser, Lance. Defining, measuring, and managing brand equity. Cambridge, MA: Marketing Science Institute, 1988.
Find full textFeldwick, Paul. What is brand equity, anyway?: Selected papers on brands and advertising. Henley-on-Thames, Oxon: World Advertising Research Center, 2002.
Find full textKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Find full textKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Find full textKapferer, Jean-Noël. Strategic brand management: New approaches to creating andevaluating brand equity. London: Kogan Page, 1992.
Find full textHodson, Julian Michael. Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33057-6.
Full textKapferer, Jean-Noël. Strategic brand management: New approaches to creating and evaluating brand equity. London: Kogan Page, 1992.
Find full textStrategic brand management: New approaches to creating and evaluating brand equity. London: Kogan Page, 1992.
Find full textKapferer, Jean-Noël. Strategic brand management: New approaches to creating and evaluating brand equity. New York: Free Press, 1994.
Find full textStrategic brand management: New approaches to creating and evaluating brand equity. London: Kogan Page [for] Les Éditions d'Organisation, 1995.
Find full textA, Aaker David. Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press, 1991.
Find full textNeal, William D. Value creation: The power of brand equity. Texere: Cincinnati, Ohio, 2007.
Find full textThe new strategic brand management: Creating and sustaining brand equity long term. 4th ed. London: Kogan Page, 2008.
Find full textJean-Noël, Kapferer, ed. The new strategic brand management: Creating and sustaining brand equity long term. 3rd ed. London: Kogan Page, 2004.
Find full textAilawadi, Kusum L. A product-market-based measure of brand equity. Cambridge, MA: Marketing Science Institute, 2002.
Find full textKeller, Kevin Lane. Conceptualizing, measuring and managing customer-based brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Find full textAilawadi, Kusum L. A product-market-based measure of brand equity. Cambridge, MA: Marketing Science Institute, 2002.
Find full textGeorge, Christodoulides, and Birmingham Business School, eds. E-tail brand equity: Scale development and validation. Birmingham: Birmingham Business School, 2004.
Find full textKeller, Kevin Lane. Conceptualizing, measuring, and managing customer-based brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Find full textKamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Find full textKamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Find full textSrivastava, Rajendra K. Brand equity: A perspective on its meaning and measurement. Cambridge, Mass: Marketing Science Institute, 1991.
Find full textSanjay, Sood, and Marketing Science Institute, eds. Brand equity and the marketing mix: Creating customer value. Cambridge, Mass: Marketing Science Institute, 1995.
Find full textKodua, Prince. Corporate social responsibility and brand equity: A strategic perspective. Accra, Ghana: Woeli Publishing Services, 2018.
Find full text1971-, Vallaster Christine, ed. Connective branding: Building brand equity in a demanding world. Hoboken, NJ: Wiley, 2008.
Find full textSrivastava, Rajendra K. Brand equity: A perspective on its meaning and measurement. Cambridge, Mass: Marketing Science Institute, 1991.
Find full textPracejus, John Walter. An inference-based model of building brand equity through sponsorship. Gainesville, FL: University of Florida, 1998.
Find full textRust, Roland T. Driving customer equity: Linking customer lifetime value to strategic marketing decisions. Cambridge, Mass: Marketing Science Institute, 2001.
Find full textDewi, Ike Janita. Creating & sustaining brand equity: Aspek manajerial dan akademis dari branding. Sleman, Yogyakarta: Amara Books, 2009.
Find full textAaker, David A. Managing Brand Equity. Simon & Schuster, Limited, 2009.
Find full textLieven, Theo. Brand Gender: Increasing Brand Equity Through Brand Personality. Springer International Publishing AG, 2018.
Find full textLieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.
Find full textAaker, David A. Brand Equity & Advertising. Psychology Press, 2013. http://dx.doi.org/10.4324/9781315799537.
Full text(Translator), W. V. Os, and Wendy Van Os (Translator), eds. Brands & Advertising: How advertising effectiveness influences brand equity. NTC Publications, 1999.
Find full textHolden, Stephen J. S. Brand equity through brand awareness: Measuring and managing brand retrieval. 1992.
Find full textFeldwick, Paul. What is Brand Equity, Anyway? NTC Publications, 2002.
Find full textTrott, Sangeeta, and Vinod V. Sople. Brand Equity: An Indian Perspective. Prentice Hall India Pvt., Limited, 2016.
Find full textDriving Brand Equity and Accountability. ANA, 2005.
Find full text