Journal articles on the topic 'Brand competitiveness'
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Winzar, Hume, Chris Baumann, and Wujin Chu. "Brand competitiveness." International Journal of Contemporary Hospitality Management 30, no. 1 (January 8, 2018): 637–60. http://dx.doi.org/10.1108/ijchm-11-2016-0619.
Full textTang, Yuxin, Shengfeng Zan, and Xiaowen Zhang. "A Comparative Study on the Competitiveness of Knowledge-Driven Sports Brands." Wireless Communications and Mobile Computing 2022 (May 23, 2022): 1–11. http://dx.doi.org/10.1155/2022/2489568.
Full textGong, Xuan, Yunchan Zhu, Rizwan Ali, and Ruijin Guo. "Capturing Associations and Sustainable Competitiveness of Brands from Social Tags." Sustainability 11, no. 6 (March 13, 2019): 1529. http://dx.doi.org/10.3390/su11061529.
Full textMasango, Cleven, and Vannie Naidoo. "An Analysis of Nation Brand Attractiveness: Evidence from Brand Zimbabwe." Journal of Economics and Behavioral Studies 10, no. 6 (December 22, 2018): 99. http://dx.doi.org/10.22610/jebs.v10i6.2598.
Full textWang, Wenlong, and Daihanyu Wu. "Construction of Rural Tourism Brand Value Management Model from the Perspective of Big Data." Computational Intelligence and Neuroscience 2022 (July 22, 2022): 1–13. http://dx.doi.org/10.1155/2022/5623782.
Full textMasango, Cleven, and Vannie Naidoo. "An Analysis of Nation Brand Attractiveness: Evidence from Brand Zimbabwe." Journal of Economics and Behavioral Studies 10, no. 6(J) (December 22, 2018): 99–112. http://dx.doi.org/10.22610/jebs.v10i6(j).2598.
Full textLi, Zhen, Fengbo Liang, and Minjiao Cheng. "Research on the Impact of High-End Ev Sales Business Model on Brand Competitiveness." Sustainability 13, no. 24 (December 20, 2021): 14045. http://dx.doi.org/10.3390/su132414045.
Full textZuo, Meihua, Hongwei Liu, Hui Zhu, and Hongming Gao. "Dynamic property of consumer-based brand competitiveness (CBBC) in human interaction behavior." Industrial Management & Data Systems 119, no. 6 (July 8, 2019): 1223–41. http://dx.doi.org/10.1108/imds-09-2018-0403.
Full textHassan, Salah, and Abeer A. Mahrous. "Nation branding: the strategic imperative for sustainable market competitiveness." Journal of Humanities and Applied Social Sciences 1, no. 2 (November 15, 2019): 146–58. http://dx.doi.org/10.1108/jhass-08-2019-0025.
Full textGupta, Suraksha, David Gallear, John Rudd, and Pantea Foroudi. "The impact of brand value on brand competitiveness." Journal of Business Research 112 (May 2020): 210–22. http://dx.doi.org/10.1016/j.jbusres.2020.02.033.
Full textSevostyanova, Olesya, and Svetlana Petuhova. "The forecasting power of the brand: contribution to the increase in the value of the company’s intangible assets." E3S Web of Conferences 288 (2021): 01094. http://dx.doi.org/10.1051/e3sconf/202128801094.
Full textAbdirahmonovich, Akramov Tohir, Ziyodulla Hakimov, Bobir Tursunov, and Alisher Oqboyev. "Evaluation of Competitiveness of Brands of Local Sewing and Knitting Enterprises." Revista Gestão Inovação e Tecnologias 11, no. 2 (June 5, 2021): 716–39. http://dx.doi.org/10.47059/revistageintec.v11i2.1707.
Full textMatsarenko, T. N. "From personal brand to competitiveness." Voprosy kul'turologii (Issues of Cultural Studies), no. 1 (2022): 32–35. http://dx.doi.org/10.33920/nik-01-2201-03.
Full textLiu, Yishu, and Xia Wang. "Promoting Competitiveness of Green Brand of Agricultural Products Based on Agricultural Industry Cluster." Wireless Communications and Mobile Computing 2022 (April 21, 2022): 1–18. http://dx.doi.org/10.1155/2022/7824638.
Full textIvanienko, V. V., and K. V. Kovalchuk. "The Marketing Strategies for Forming a Competitive Brand in International Markets." Business Inform 1, no. 528 (2022): 444–50. http://dx.doi.org/10.32983/2222-4459-2022-1-444-450.
Full textShiqun, Yuan, Zhou Chengjun, and Zhang Yu. "The role and path of digital marketing in tourist souvenir brands." E3S Web of Conferences 251 (2021): 03044. http://dx.doi.org/10.1051/e3sconf/202125103044.
Full textGuo, Jin-Li, and Qi Suo. "Brand effect versus competitiveness in hypernetworks." Chaos: An Interdisciplinary Journal of Nonlinear Science 25, no. 2 (February 2015): 023102. http://dx.doi.org/10.1063/1.4907016.
Full textBagarić, Lidija, and Danko Žitinić. "Competitiveness of Kvarner region: challenges for destination management and branding." Tourism and hospitality management 19, no. 2 (December 10, 2013): 217–31. http://dx.doi.org/10.20867/thm.19.2.5.
Full textScorrano, Paola, Monica Fait, Amedeo Maizza, and Demetris Vrontis. "Online branding strategy for wine tourism competitiveness." International Journal of Wine Business Research 31, no. 2 (June 17, 2019): 130–50. http://dx.doi.org/10.1108/ijwbr-06-2017-0043.
Full textRen, Hanbing. "Research on the Use of Storytelling in Branding Chinese National Sports Brands." Highlights in Business, Economics and Management 4 (December 12, 2022): 487–92. http://dx.doi.org/10.54097/hbem.v4i.3550.
Full textAbiola-Oke, Elizabeth, and T. O. Fakokunde. "Effect of Destination Brand on Destination Competitiveness in Southwest Region of Nigeria." International Journal of Hospitality and Tourism Studies 3, no. 1 (June 2022): 10–19. http://dx.doi.org/10.31559/ijhts2022.3.1.2.
Full textWu, Guanming. "The brand analysis of Nike based on its emotional branding and marketing strategies." BCP Business & Management 19 (May 31, 2022): 278–84. http://dx.doi.org/10.54691/bcpbm.v19i.816.
Full textFaria, Sílvia, João M. S. Carvalho, and Vera Teixeira Vale. "Service quality and store design in retail competitiveness." International Journal of Retail & Distribution Management 50, no. 13 (October 4, 2022): 184–99. http://dx.doi.org/10.1108/ijrdm-01-2022-0005.
Full textTroyan, V. I., and A. S. Braslavska. "Brand Management Strategies as Components of Brand Management." Business Inform 11, no. 526 (2021): 446–51. http://dx.doi.org/10.32983/2222-4459-2021-11-446-451.
Full textLee, Wai Jin (Thomas), Aron O’Cass, and Phyra Sok. "Unpacking brand management superiority." European Journal of Marketing 51, no. 1 (February 13, 2017): 177–99. http://dx.doi.org/10.1108/ejm-09-2015-0698.
Full textOgnjanović, Jasmina. "Research on impact of employer brand dimensions on competitiveness in hotel industry." Skola biznisa, no. 2 (2020): 35–61. http://dx.doi.org/10.5937/skolbiz2-28037.
Full textRaftowicz-Filipkiewicz, Magdalena. "Nation Branding as an Economic Challenge for the Countries of the Middle and Eeast Europe on the Example of Estonia." Equilibrium 7, no. 4 (December 31, 2012): 49–59. http://dx.doi.org/10.12775/equil.2012.026.
Full textSon, Mi Young. "An investigation into the Online Sales Channels of Small Business Fashion Retailers on Portal Shopping and Fashion Shopping Malls." Family and Environment Research 59, no. 4 (November 22, 2021): 449–63. http://dx.doi.org/10.6115/fer.2021.032.
Full textChiu, Kevin Kuan-Shun, Ru-Jen Lin, Maxwell K. Hsu, and Shih-Chih Chen. "SYMBOLIC AND FUNCTIONAL BRAND EFFECTS FOR MARKET SEGMENTATION." Australian Journal of Business and Management Research 01, no. 06 (January 8, 2012): 75–86. http://dx.doi.org/10.52283/nswrca.ajbmr.20110106a08.
Full textLytvynenko, T. M., and O. S. Danylchenko. "BRAND MANAGEMENT AS A FACTOR OF INCREASING THE COMPETITIVENESS OF THE CONFECTIONERY ENTERPRISES." THEORETICAL AND APPLIED ISSUES OF ECONOMICS, no. 39 (2019): 4–15. http://dx.doi.org/10.17721/tppe.2019.39.1.
Full textKOVALCHUK, Olha, and Kateryna BEREZKA BEREZKA. "DISCRIMINANT ANALYSIS OF NATION BRANDS 2022 IN TERMS OF MILITARY INVASION OF RUSSIAN FEDERATION IN UKRAINE." JOURNAL OF EUROPEAN ECONOMY, Vol 21, No 3 (2022) (September 1, 2022): 242–69. http://dx.doi.org/10.35774/jee2022.03.242.
Full textYue, Shunli. "Research on the Path of Promoting Mechanism of Agricultural Brand Strategy in Hubei Province." Frontiers in Business, Economics and Management 5, no. 3 (October 19, 2022): 329–32. http://dx.doi.org/10.54097/fbem.v5i3.2047.
Full textBORSHCH, Viktoriia, and Viktoriia KLIMENKO. "Brand management of a modern organization as a factor of competitiveness." Economics. Finances. Law, no. 4/1 (April 30, 2020): 10–13. http://dx.doi.org/10.37634/efp.2020.4(1).2.
Full textПерелыгина, Людмила Борисовна, and Наталья Антоновна Соколова. "Branding as Tool to Increase Competitiveness." ЖУРНАЛ ПРАВОВЫХ И ЭКОНОМИЧЕСКИХ ИССЛЕДОВАНИЙ, no. 3 (October 15, 2020): 171–74. http://dx.doi.org/10.26163/gief.2020.44.95.028.
Full textXiong, Xiaoqin, and Aiguo Cheng. "Evaluation of Heavy Commercial Vehicles Brand Considering Multi-Attribute Indexes in China." Journal of Systems Science and Information 8, no. 4 (August 26, 2020): 291–308. http://dx.doi.org/10.21078/jssi-2020-291-18.
Full textCastañeda-García, J. A., D. M. Frías-Jamilena, S. Del Barrio-García, and M. A. Rodríguez-Molina. "The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity." Journal of Travel Research 59, no. 8 (November 12, 2019): 1447–63. http://dx.doi.org/10.1177/0047287519881506.
Full textYohana F. C. P. Meilani,, Innocentius Bernarto, Margaretha P. Berlianto,, and Ronnie R. Masman, Ian N. Suryawan. "The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty." Jurnal Manajemen 24, no. 3 (October 1, 2020): 412. http://dx.doi.org/10.24912/jm.v24i3.676.
Full textShpak, Nestor, Nadiya Seliuchenko, Viktoriya Kharchuk, Nataliya Kosar, and Włodzimierz Sroka. "Evaluation of Product Competitiveness: A Case Study Analysis." Organizacija 52, no. 2 (May 1, 2019): 107–25. http://dx.doi.org/10.2478/orga-2019-0008.
Full textAbimbola, Temi. "Brand strategy as a paradigm for marketing competitiveness." Journal of Brand Management 18, no. 3 (December 2010): 177–79. http://dx.doi.org/10.1057/bm.2010.48.
Full textSantos-Vijande, María Leticia, Ana Belén del Río-Lanza, Leticia Suárez-Álvarez, and Ana María Díaz-Martín. "The brand management system and service firm competitiveness." Journal of Business Research 66, no. 2 (February 2013): 148–57. http://dx.doi.org/10.1016/j.jbusres.2012.07.007.
Full textPorto, Rafael Barreiros. "Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model with Competing Brands." Revista Brasileira de Marketing 17, no. 2 (March 22, 2018): 150–65. http://dx.doi.org/10.5585/remark.v17i2.3547.
Full textLee, Kunjoon. "City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China." International Journal of Business and Economics Research 6, no. 3 (2017): 32. http://dx.doi.org/10.11648/j.ijber.20170603.11.
Full textRui, Liang, Kateryna Prokopenko, and Svitlana Vovchok. "APPLICATION OF COMPETITIVE MARKETING STRATEGIES IN BRAND MANAGEMENT." Management 32, no. 2 (April 16, 2021): 137–46. http://dx.doi.org/10.30857/2415-3206.2020.2.11.
Full textBaporikar, Neeta, and Rosalia Fotolela. "Strategic Brand Management in SMEs for Competitive Advantage." International Journal of Applied Management Theory and Research 2, no. 1 (January 2020): 16–34. http://dx.doi.org/10.4018/ijamtr.2020010102.
Full textKusraeva, Olga A., and Vera A. Rebiazina. "Companies’ competitiveness in the context of food embargo: Brand orientation of Russian food producers." Russian Management Journal 19, no. 1 (2021): 67–96. http://dx.doi.org/10.21638/spbu18.2021.103.
Full textOtenko, Iryna. "THEORETICAL AND METHODOLOGICAL FUNDAMENTALS OF THE BRAND REVITALIZATION PROCESS." Herald of Khmelnytskyi National University 294, no. 3 (March 2021): 245–49. http://dx.doi.org/10.31891/2307-5740-2021-294-3-39.
Full textKusraeva, Olga A. "Nation brand and competitiveness of companies: Alternative approach to nation branding." Vestnik of Saint Petersburg University. Management 20, no. 1 (2021): 30–57. http://dx.doi.org/10.21638/11701/spbu08.2021.102.
Full textFitriani, Fitriani, Sutarni Sutarni, Bina Unteawati, Marlinda Apriyani, Dewi Kania Widyawati, and Dayang Berliana. "BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE." Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis 20, no. 2 (September 30, 2021): 289–304. http://dx.doi.org/10.31186/jagrisep.20.2.289-304.
Full textYou, Qiujin, and Chun Chen. "Analysis on China’s Export Brand Strategy." E3S Web of Conferences 235 (2021): 02060. http://dx.doi.org/10.1051/e3sconf/202123502060.
Full textTang, Mingjie. "Analysis of Blank ME Brand Marketing Strategy." Journal of Education, Humanities and Social Sciences 4 (November 17, 2022): 125–29. http://dx.doi.org/10.54097/ehss.v4i.2733.
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