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Books on the topic 'Brand community'

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Author: Grafiati
Published: 4 June 2021
Last updated: 21 February 2023

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1

Hartleb, Vivian. Brand Community Management. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8333-6.

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2

Damanhur: The community they tried to brand a cult. London: Thorsons, 1998.

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3

1952-, Lorentzen Lois Ann, ed. Raising the bar: Integrity and passion in life and business : a journey toward sustaining your business, brand, people, community, and the planet. San Francisco: Jossey-Bass, 2004.

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4

1952-, Lorentzen Lois Ann, ed. Raising the bar: Integrity and passion in life and business : a journey toward sustaining your business, brand, people, community, and the planet. San Francisco, Calif: Jossey-Bass, 2006.

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5

Allers, Robin M. Besondere Beziehungen: Deutschland, Norwegen und Europa in der Ära Brandt (1966-1974). Bonn: Dietz, 2009.

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6

Besondere Beziehungen: Deutschland, Norwegen und Europa in der Ära Brandt (1966-1974). Bonn: Dietz, 2009.

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7

Europas Einigung und das Problem Deutschland: Vorgeschichte und Anfänge. Frankfurt am Main: P. Lang, 1999.

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8

William, Jr, Debra A. Laverie, and Shannon B. Rinaldo. Fostering Brand Community Through Social Media. Business Expert Press, 2016.

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9

Laverie, Debra A., Shannon B. Rinaldo, and Humphrey William F. Jr. Fostering Brand Community Through Social Media. Business Expert Press, 2016.

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10

Merrifield, Jeff. Damanhur: The Community They Tried to Brand a Cult. Thorsons, 1999.

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11

Costello. Leping: Brand New Baby (Everything's Different in the Community). Prentice Hall College Div, 1989.

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12

Hellmann, Kai-Uwe, and Thorsten Raabe. Vergemeinschaftung in der Volkswagenwelt: Beiträge zur Brand Community-Forschung. VS Verlag für Sozialwissenschaften, 2011.

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13

Hartleb, Vivian. Brand Community Management: Eine Empirische Analyse Am Beispiel der Automobilbranche. Westdeutscher Verlag GmbH, 2009.

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14

Hartleb, Vivian. Brand Community Management: Eine Empirische Analyse Am Beispiel der Automobilbranche. Springer, 2012.

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15

Kotler, Philip. Think ASEAN! Rethinking Marketing toward ASEAN Community 2015. McGraw-Hill Education (Asia), 2006.

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16

Kotler, Philip. Think ASEAN! Rethinking Marketing toward ASEAN Community 2015. McGraw-Hill Education (Asia), 2006.

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17

Millington, Richard. The Indispensable Community: Why Some Brand Communities Thrive When Others Perish. FeverBee, 2018.

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18

Perkins, Lauren. The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement. Apress, 2014.

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19

Stark, Joshua. How to Find Your People: Building Deep Community for Your Brand and Business. Independently Published, 2021.

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20

The Findhorn Garden: A Brand New Color Edition of the Black & White Classic. 3rd ed. Findhorn Press, 2008.

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21

Reddy-Best, Kelly, Dana Goodin, and Kyra Streck. 21st Century Queer Fashion Brands: Oral History Project. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/isudp.2020.64.

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In the early part of the 21st century, several LGBTQIA+ focused clothing brands emerged on the market. The purpose of this project is to document the history of each brand using the oral history method. We conducted oral histories with 24 brands with questions ranging from their own personal histories to how and why they started the brand. We are interested in the lives of the individuals who founded the brands in addition to the entire story of each brand from idea development to today so that way these stories can be a documented as an important part of fashion and retail history. We purposefully make these oral history transcripts available to the community in order to move research beyond the walls of the academy and make knowledge accessible to everyone.
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22

Publishing, O'Leary, Heather Davis Desrocher, and April O'Leary. Influencer's Path to Successful Publishing: Share Your Message, Cultivate Your Community, and Build Your Brand. O'Leary Publishing, 2019.

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23

Ray, Ramon. Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand. Indigo River Publishing, 2019.

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24

Ray, Ramon. Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand. Indigo River Publishing, 2019.

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25

Hundreds, Bobby. This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear. Picador, 2020.

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26

Hundreds, Bobby, and Bobby Hundreds. This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear. Macmillan Audio, 2019.

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27

Hundreds, Bobby. This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear. MCD, 2019.

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28

Campbell, Kunle. E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers. Kogan Page, Limited, 2023.

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29

Hundreds, Bobby. This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear. Farrar, Straus & Giroux, 2019.

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30

Campbell, Kunle. E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers. Kogan Page, Limited, 2023.

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31

Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community. Skyhorse Publishing Company, Incorporated, 2014.

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32

Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community. Allworth, 2014.

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33

Entrepreneurs, Bright Eyed. Onboarding New Clients into an Online Personal Brand: Attract Warm Leads into Your Online Business and Convert New Clients into Your Community. Independently Published, 2021.

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34

Hans-Joachim, Giessmann, Ruchniewicz Krzysztof, and Centrum Studiów Niemieckich i Europejskich im. Willy Brandta., eds. Deutschland, Polen, Europa: Willy-Brandt-Vorlesungen 2002-2003, Universität Wroclaw, Willy-Brandt-Zentrum für Deutschland- und Europastudien. Baden-Baden: Nomos, 2003.

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35

Instagram Rules: The Essential Guide to Building Brands, Business and Community. Quarto Publishing Group UK, 2020.

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36

Gold, Roberta. “Territorio Libre”. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038181.003.0007.

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This chapter examines the work of young radicals in the Black Panthers, Young Lords Party, student left, and lower-profile neighborhood groups who sought to establish community say over housing during the Vietnam War period. It first provides an overview of ghetto radicalism in the late 1960s before turning to school activism and the involvement of women radicals in the housing struggle under the banner of community control. It then considers the emergence of the squatter movement, along with the squatter actions launched by young radicals in collaboration with older activists in an attempt to preserve ome of New York's scarce low-rent housing stock. It also discusses the interaction between Old and New Left housing organizers that amplified the feminist awakenings taking place in New York during this period. In particular, it looks at how young people who became active with Met Council on Housing were mentored by women whose brand of feminism focused on a deliberate analysis of sexual exploitation.
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37

Wiffen, Philip, Marc Mitchell, Melanie Snelling, and Nicola Stoner, eds. Oxford Handbook of Clinical Pharmacy. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198735823.001.0001.

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Fully updated and revised, the third edition of the Oxford Handbook of Clinical Pharmacy presents practical guidance in a user-friendly format. Supported by prescribing points and linked relevant concepts, it will give you the support and knowledge to practise with confidence. Including key information on controlled drugs, adverse drug reactions and interactions, clinical skills, patient and drug management, as well as therapy-specific issues, this handbook now includes brand new topics covering chronic obstructive pulmonary disease and other respiratory diseases, HIV, tuberculosis, mental health and neurological disorders, health coaching, and applications to formulary committees. With an increased focus on supporting the community pharmacist and designed to complement the British National Formulary guidelines, this handbook is packed with evidence-based advice.
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38

Kirmani, Amna, and Rosellina Ferraro. Social Influence in Marketing. Edited by Stephen G. Harkins, Kipling D. Williams, and Jerry Burger. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199859870.013.20.

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Much of consumer behavior is socially based, involving public consumption of products, exposure to individuals or groups engaging in consumption, and discussions about products with family, friends, acquaintances, and strangers. We examine research on the effects of social influence on consumer behavior, focusing on articles from the top journals in the field. A large part of this work applies and expands on theories developed in the field of psychology; however, given the interdisciplinary nature of marketing, consumer research incorporates findings from other fields, including economics, sociology, anthropology, and communications. Some topics unique to consumer research include gift giving, brand community, and word of mouth. We close the chapter with a discussion of social influence research opportunities in the consumer behavior domain.
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39

Malone, Michael. Proven Social Media Strategies for Building Community and Brands in the Digital Space. New Street Communications, LLC, 2013.

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40

Dudoignon, Stéphane A. After 1979. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190655914.003.0005.

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The purpose of this chapter is to show how the Pahlavi monarchy (1925-79) has reacted to the creation of the Islamic University of Medina, in 1961, by allowing in Easternmost Iran the development of Deobandi madrasa teaching and reformed Sufism. It suggests that since then, the Hanafi School of Islamic law and jurisprudence has begun to re-emerge during those years as a specifically Persian if not Iranian, tradition that contested Shia hegemony within Iran while opposing cross-border Wahhabi influence. Reconstructing the demographic change and interethnic cum inter-confessional violence that preceded and went with the revolution of 1979 in Iranian Baluchistan, the author shows how, thanks to the region’s Deobandi Sunni religious establishment’s ultimate acceptance of Khomeini’s rule, the new regime paved the way for the Sarbaz nexus to assess their position as guarantors of social peace and intermediaries between the state and a new-brand ‘Sunni community of Iran’.
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41

Halliday, Devin R. Belonging Factor: How Great Brands and Great Leaders Inspire Loyalty, Build Community and Grow Profits. Publish Your Purpose, 2019.

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42

Mungons, Kevin, and Douglas Yeo. Homer Rodeheaver and the Rise of the Gospel Music Industry. University of Illinois Press, 2021. http://dx.doi.org/10.5622/illinois/9780252043840.001.0001.

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Homer Rodeheaver rose to national prominence in the early 20th century as the trombone-playing songleader for Billy Sunday. For twenty years they captured attention with city-wide revival meetings, a mix of sincere devotion, popular religion, and modern marketing methods. In an era when music styles were emerging as marketable genres, Rodeheaver created a brand of gospel music that cast an enormous influence on popular music. Borrowing from evangelical hymns, African American spirituals, and popular music, he built a publishing empire in Chicago, selling hymnals as a way to encourage community singing. When tabernacle revivalism declined after World War I, Rodeheaver shifted to other ventures, bolstered by his personal popularity in a growing celebrity culture. He started the first gospel record label in 1920, then shifted to radio, where his community sing programs ran on three national networks. Near the end of his life, he strongly influenced Billy Graham and Cliff Barrows, the next generation of evangelical revivalists. The authors explore the birth of the commercial Christian music industry and its roots in congregational singing—its early rise as a communal, populist form that would later divide into racial and regional distinctions known as southern gospel and black gospel. As the first major biography of Homer Rodeheaver, the book explores the impact of racial segregation, the influence of technology, and the consequences of commercial Christian music.
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43

Wolf, Stacy. Beyond Broadway. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190639525.001.0001.

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As a ubiquitous national performance form, musical theatre—an utterly American, unapologetically commercial, earnestly popular, middlebrow genre of art and entertainment—has astonishing staying power. Local productions cross economic, racial, and geographic divides, assuming the status of a national folk practice. Shows are handed down across generations, remarkable in a country with so few common cultural experiences. Artists and audiences learn the Broadway canon, absorb the musical’s conventions, and have a lot of fun in the process. “Broadway,” as a globally recognizable brand, maintains its status as musical theatre’s birthplace, but the form persists in American culture thanks to amateur productions at high schools, community theatres, afterschool programs, summer camps, and dinner theatres. Beyond Broadway illustrates the widespread presence and persistence of musical theatre in US culture and examines it as a social practice: a live, visceral experience of creating, watching, and listening. Why does local musical theatre flourish in America? Why do people continue to find it pleasurable? Why do they passionately engage in an old-fashioned, slow artistic practice that requires intense, person-to-person collaboration? Why do audiences still flock to musicals in their hometowns? What does local musical theatre do? Beyond Broadway answers these questions by traveling across America, stopping at elementary schools, a middle school performance festival, afterschool programs, high schools, summer camps, state park outdoor theatres, community theatres, and dinner theatres. This expedition illustrates the musical’s abundance and longevity as a thriving social activity that touches millions of lives.
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44

Halliday, Devin. BE/LONG/ING FACTOR: How Great Brands and Great Leaders Inspire Loyalty, Build Community and Grow Profits. Publish Your Purpose, 2019.

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45

Halliday, Devin. Be/long/ing Factor: How Great Brands and Great Leaders Inspire Loyalty, Build Community and Grow Profits. Publish Your Purpose, 2019.

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46

Hoover, Jesse A. The Apocalypse that Never Was. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198825517.003.0002.

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Chapter 1 focuses on the ways in which Donatist appeals to the apocalyptic have been understood by those outside the dissident communion. Four patterns in particular are discussed. In the militant rhetoric of its early opponents, Donatist eschatological claims were dismissed as evidence of “madness.” By the nineteenth century, Donatists were no longer seen as madmen, but their apparent preoccupation with the end of the world caused many to brand them as anachronistic in an age of Christian emperors. Later reassessments would attempt to link apocalyptic rhetoric with socioeconomic protest against Roman oppression or attempt to downplay apocalyptic motifs altogether.
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47

Daher, Aurélie. Hezbollah. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190495893.001.0001.

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Almost thirty years after its foundation, Lebanese Hezbollah is an organization that remains difficult to understand. What exactly is Hezbollah? An Islamist terrorist group dedicated to destroying Israel? The first Arab national resistance to have ever defeated Tel Aviv's troops? A patriotic and respectable party or a fascist network having managed to control all levels of Lebanese political life? How did this organization acquire such an important role in the Middle-Eastern game and in Lebanese politics? This book has three purposes. Firstly, to clearly articulate a definition of Hezbollah, presenting a thorough history of the party, describing its internal structure and the large scope of its social and political action. Secondly, to explain the evolution of the party's mobilization. And finally, to illustrate another path, political but mainly identity-related: that of the Shiite community, the main constituent of Lebanese society today. Through a rigorous and richly documented study, based on primary sources including hundreds of interviews with rank and file members, executives and officials of the party, and research material never examined before, the author unveils brand new aspects of this organization, thus completing our understanding of both the "Hezbollah phenomenon" and Lebanese politics of the last two decades.
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48

Holmes, Sean P. Epilogue. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037481.003.0008.

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This epilogue traces the collapse of the old theatrical economy after the onset of the Great Depression and assesses its impact on the men and women of the American stage. Highlighting the huge decline in employment opportunities in a perennially overcrowded labor market in the wake of the Great Crash, it argues that the brand of occupational unionism that had underpinned the activities of the Actors' Equity Association (AEA) in the 1920s ceased to meet the needs of the theatrical rank and file. In the highly politicized environment of the 1930s, traditional patterns of deference within the acting community broke down, and a new generation of actors, largely unschooled in the genteel tradition in American culture, began to question the wisdom of building an occupational identity around the twin ideals of workplace discipline and respectability. In 1935 a group of militants set out to seize control of the AEA and to guide it in a more radical direction. Though their insurgency failed, it had profound implications for actors' unionism in the American theater industry. It prompted a reorientation of the AEA toward the bread-and-butter needs of its constituents and a frank acknowledgment on the part of its leaders that actors are workers as well as artists—and that the first role is indivisible from the second.
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49

Josephs, Judith Leblein. Aquatic Center Marketing. Human Kinetics, 2019. http://dx.doi.org/10.5040/9781718214156.

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If you need to make a big impact in promoting and growing your aquatic facility, then you need Aquatic Center Marketing. Written by an industry veteran whose novel approach to marketing has garnered numerous national and international awards, this book delivers practical, affordable, and innovative marketing ideas for any new or existing aquatic facility, of any type and size. Whether you work for a municipal pool or a commercial property, the tried-and-tested techniques in Aquatic Center Marketing can help your facility flourish: • Increase membership • Reenergize attendance to keep guests coming back for more • Establish your facility's image in the community • Reinforce the value of aquatics as an enjoyable lifelong activity You’ll find chapters on topics such as brand management, market development, guest communications, and how to be effective with limited funding. Learn how the design and signage in your facility can work to excite guests and keep them coming back throughout the season. Understand how to get the most out of your electronic and social media efforts and how to use fun events and themes to attract specific audiences. Then see real-life examples in case studies and stories that demonstrate the practical solutions in action. Create memorable experiences for your guests and make your aquatic facility a success. Aquatic Center Marketing is full of realistic, practical ideas that anyone managing an aquatic facility can quickly put to good use to grow the facility and increase the bottom line.
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50

Losh, Elizabeth. Selfie Democracy. The MIT Press, 2022. http://dx.doi.org/10.7551/mitpress/14334.001.0001.

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How politicians' digital strategies appeal to the same fantasies of digital connection, access, and participation peddled by Silicon Valley. Smartphones and other digital devices seem to give us a direct line to politicians. But is interacting with presidential tweets really a manifestation of digital democracy? In Selfie Democracy, Elizabeth Losh examines the unintended consequences of politicians' digital strategies, from the Obama campaign's pioneering construction of an online community to Trump's Twitter dominance. She finds that politicians who use digital media appeal to the same fantasies of digital connection, access, and participation peddled by Silicon Valley. Meanwhile, smartphones and social media don't enable participatory democracy so much as they incentivize citizens to perform attention-getting acts of political expression. Losh explores presidential rhetoric casting digital media as tools of democracy, describes the conflation of gender and technology that contributed to Hillary Clinton's defeat in 2016, chronicles the Biden campaign's early digital stumbles in 2020, and recounts the TikTok campaign that may have spoiled a Trump rally. She shows that although Obama and Trump may seem diametrically opposed in both style and substance, they both used mobile digital media in ways that reshaped the presidency and promised a new kind of digital democracy. Obama used data and digital media to connect to citizens without intermediaries; Trump followed this strategy to its most extreme conclusion. What were the January 6 insurrectionists doing, as they livestreamed themselves and their cohorts attacking the Capitol, but practicing their own brand of selfie democracy?
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