Academic literature on the topic 'Brand choice'
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Journal articles on the topic "Brand choice":
K. Govender, Krishna. "Consumer Choice Behavior during a Social Disruption." Problems and Perspectives in Management 15, no. 3 (December 6, 2017): 411–24. http://dx.doi.org/10.21511/ppm.15(3-2).2017.09.
Humphrey Jr, William F., Debra A. Laverie, and Shannon B. Rinaldo. "Brand choice via incidental social media exposure." Journal of Research in Interactive Marketing 11, no. 2 (June 12, 2017): 110–30. http://dx.doi.org/10.1108/jrim-04-2016-0025.
Koch, Camilo, and Davit Mkhitaryan. "Consumer’s Brand Choice Behavior for Luxury Cars in China." International Journal of Management Science and Business Administration 1, no. 12 (2015): 46–57. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.112.1005.
Campbell, Julie, Alicia Rihn, and Hayk Khachatryan. "Factors Influencing Home Lawn Fertilizer Choice in the United States." HortTechnology 30, no. 3 (June 2020): 296–305. http://dx.doi.org/10.21273/horttech04454-19.
Erdem, Tülin, and Joffre Swait. "Brand Credibility, Brand Consideration, and Choice." Journal of Consumer Research 31, no. 1 (June 2004): 191–98. http://dx.doi.org/10.1086/383434.
Trivitt, Julie R., and Patrick J. Wolf. "School Choice and the Branding of Catholic Schools." Education Finance and Policy 6, no. 2 (April 2011): 202–45. http://dx.doi.org/10.1162/edfp_a_00032.
Kaswengi, Joseph, Mbaye Fall Diallo, Houcine Akrout, and Pierre Valette-Florence. "Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data." International Journal of Retail & Distribution Management 48, no. 4 (April 7, 2020): 305–25. http://dx.doi.org/10.1108/ijrdm-01-2019-0003.
Schori, Thomas R., and H. Lee Meadow. "Brand Choice Modeling: Identifying a Brands Optimal Positioning." Psychological Reports 57, no. 3_suppl (December 1985): 1260–62. http://dx.doi.org/10.2466/pr0.1985.57.3f.1260.
Palmeira, Mauricio. "The interplay of products from the same product line: the role of brand reputation." European Journal of Marketing 48, no. 9/10 (September 2, 2014): 1648–63. http://dx.doi.org/10.1108/ejm-03-2013-0159.
Kulter Demirgunes, Banu, and Bulent Ozsacmaci. "Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice." International Journal of Marketing Studies 9, no. 1 (January 16, 2017): 46. http://dx.doi.org/10.5539/ijms.v9n1p46.
Dissertations / Theses on the topic "Brand choice":
Silberhorn, Nadja. "Four essays on modeling brand choice and brand loyalty." Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2010. http://dx.doi.org/10.18452/16094.
This thesis is composed of four essays that pick up topics in brand choice and brand loyalty modeling. The first essay gives an introduction to the nested logit model and points attention to the existence of two different specifications. The utility maximization nested logit (UMNL) model and the non-normalized nested logit (NNNL) model have different properties which impact the estimation results. In a simulation study, the consequences of the usage of different software packages for model estimation on the estimation results is demonstrated. It is also shown that only the UMNL specification with an imposed parameter restriction is consistent with the underlying random utility theory. The second essay investigates the success of an umbrella branding strategy using household panel data. Signaling theory provides a framework for the underlying psychological processes in consumers'' brand choice behavior and can contribute in the formation and explanation of loyalty to the brand in multiple categories. An empirical study determines whether there is a tendency for loyal consumers from one product category to be loyal to the same brand in other product categories as well. Therefore, a cross-category brand loyalty leverage index is developed. In the third essay, consumer-specific psychological determinants of cross-category relations between brand loyal choice decisions are discussed. In an empirical study, the concept of risk aversion is considered as the key determinant of cross-category brand loyalty. Consumers'' risk aversion is derived from their innovativeness and status quo bias. In the fourth essay, the hybrid choice model is introduced to the broad marketing audience. Traditional choice models assume that observable behavior results from an unspecified evaluation process of the observed individual. The causal-analytic approach offers the possibility to specify not directly measurable factors as latent variables, and can thus reasonably supplement choice models.
Mohaidin, Zurina. "Behavioural analytic approach to consumer choice as foraging." Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/54461/.
Lamb, Timothy Jerome. "Patterns of brand and store choice." Thesis, City University London, 1989. http://openaccess.city.ac.uk/8327/.
Guillory, Monica D. "Perceived Brand Age and Its Influence on Choice." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/marketing_diss/24.
Zhu, Liyu. "Discrete Brand Choice Models: Analysis and Applications." Diss., Available online, Georgia Institute of Technology, 2007, 2007. http://etd.gatech.edu/theses/available/etd-07102007-142035/.
Esogbue, Augustine, Committee Chair ; Griffin, Paul, Committee Member ; Lu, Jye-Chyi (JC), Committee Member ; Li, MinQiang, Committee Member ; McCarthy, Patrick, Committee Member.
Chung, Kim-Choy, and n/a. "Brand image and brand trust in choice of international tertiary education provider." University of Otago. Department of Marketing, 2009. http://adt.otago.ac.nz./public/adt-NZDU20090826.121449.
Lange, Fredrik. "Brand choice in goal-derived categories : what are the determinants?" Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 2003. http://www.hhs.se/efi/summary/612.htm.
Li, Xiaolian, and 李曉蓮. "Brand effects and brand dominance in transitional economies: a longitudinal study on brands in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31226383.
Chang, Kwangpil. "Essays on heterogeneity in choice modeling." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ34537.pdf.
Murphy, Kyle Cook. "The effect of brand affinity on investor stock choice." Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/the-effect-of-brand-affinity-on-investor-stock-choice(481115db-1bd7-4459-8621-8623e0d00000).html.
Books on the topic "Brand choice":
Trappey, Randolph J., and Arch G. Woodside. Brand Choice. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201.
Ian, Greig, and ESOMAR, eds. Brand choice modelling. Amsterdam: ESOMAR, 1998.
Meier, Beat. Brand Choice and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.
Maltz, Eliot. Managing brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Reeves, Peter. Political brand choice in Britain. Birmingham: Birmingham Business School, 2003.
Dhar, Sanjay Kumar. Why store brand penetration varies by retailer. Cambridge, Mass: MSI, 1997.
Maltz, Eliot. Managing brand equity: Conference summary. Cambridge, Mass: Marketing Science Institute, 1991.
Sinha, Piyush Kumar. Brand adoption by BoP retailers. Ahmedabad: Indian Institute of Management, 2014.
Watkins, Trevor. The economics of the brand: A marketing analysis. London: McGraw-Hill, 1986.
Foxall, Gordon R., Jorge M. Oliveira-Castro, Victoria K. James, and Teresa C. Schrezenmaier. The Behavioral Economics of Brand Choice. London: Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230596733.
Book chapters on the topic "Brand choice":
Trappey, Randolph J., and Arch G. Woodside. "Customer Thinking and Brand Choice." In Brand Choice, 1–8. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_1.
Trappey, Randolph J., and Arch G. Woodside. "Automatic-Unconscious Process Models of Primary Choice." In Brand Choice, 9–39. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_2.
Trappey, Randolph J., and Arch G. Woodside. "Customer Portfolio Analysis among Competing Retail Store Brands." In Brand Choice, 40–64. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_3.
Trappey, Randolph J., and Arch G. Woodside. "Automatic Thinking and Store Choices by Near and Distant Customers." In Brand Choice, 65–82. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_4.
Trappey, Randolph J., and Arch G. Woodside. "Modelling Bank Loyalty." In Brand Choice, 83–156. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_5.
Trappey, Randolph J., and Arch G. Woodside. "Learning How Linkage Advertising and Prior Experience Affect Customer Behaviour." In Brand Choice, 157–79. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_6.
Trappey, Randolph J., and Arch G. Woodside. "The Role of Human Cognitive Ability (g) in Consumers’ Automatic and Strategic Processing of Brands." In Brand Choice, 180–237. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_7.
Trappey, Randolph J., and Arch G. Woodside. "Conclusions and Implications for Future Research and Marketing Strategy." In Brand Choice, 238–53. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_8.
Foxall, Gordon R. "Patterns of Brand Choice." In Understanding Consumer Choice, 126–52. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_7.
Meier, Beat. "Introduction." In Brand Choice and Loyalty, 1–6. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-28014-7_1.
Conference papers on the topic "Brand choice":
Munteanu Siserman, Mihaela. "Beer names between locality and multiculturalism." In International Conference on Onomastics “Name and Naming”. Editura Mega, 2022. http://dx.doi.org/10.30816/iconn5/2019/60.
Külter Demirgüneş, Banu, and Bülent Özsaçmaci. "EXPLORING THE EFFECT OF CONSUMERS’ FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND VS. STORE BRAND CHOICE." In 4th Business & Management Conference, Istanbul. International Institute of Social and Economic Sciences, 2016. http://dx.doi.org/10.20472/bmc.2016.004.012.
Pérez-Sánchez, Mónica, and Javier Casanoves-Boix. "BRAND CONCEPT AND BRAND REPUTATION AS DETERMINING FACTORS OF THE ATTITUDE TOWARDS THE BRAND AND THE PURCHASE CHOICE IN THE POST-COVID ERA." In 13th annual International Conference of Education, Research and Innovation. IATED, 2020. http://dx.doi.org/10.21125/iceri.2020.2284.
Zhao, Dong-sheng, and Li-yan Wang. "An Empirical Study on Influencing Factors of Online Consumer Brand Choice Behavior." In 2017 2nd International Conference on Politics, Economics and Law (ICPEL 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icpel-17.2017.15.
Perera, Charitha Harshani. "ROLE OF SOCIAL WORD-OF-MOUTH ON EMOTIONAL BRAND ATTACHMENT AND BRAND CHOICE INTENTION: A STUDY ON PRIVATE EDUCATIONAL INSTITUTES IN VIETNAM." In 10th Business & Management Conference, Paris. International Institute of Social and Economic Sciences, 2019. http://dx.doi.org/10.20472/bmc.2019.010.006.
Choi, Hyewon, and Junyong Kim. "CONSUMER CHOICE BETWEEN BRAND-CAUSE FIT AND CONSUMER-CAUSE FIT IN CAUSE-RELATED MARKETING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.08.01.
Liao, Junfeng, Rui Cheng, and Zhongqiang Wang. "Key factors of online bank brand choice intention —basing on mainland China online banks." In EM). IEEE, 2010. http://dx.doi.org/10.1109/ieem.2010.5674202.
Yuan Sun, Hsin-Chuan Chou, Xinmin Peng, Guilin Guo, Fangwen Zhu, Kai Wang, and Ying Zhang. "An empirical study on influencing factors of enterprise recruiter’s conditional brand choice of E-recruiting provider." In 2007 IEEE International Conference on Industrial Engineering and Engineering Management. IEEE, 2007. http://dx.doi.org/10.1109/ieem.2007.4419184.
YE, Taofeng, and Xiuyuan PEI. "The Impact of Return Freight Insurance on Retailer’s Choice of Refund Guarantee in the Presence of Private Brand." In 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220405.345.
VANAGIENĖ, Vitalija. "NEW BRAND EQUITY ASPECT: THE EXAMPLE OF NEW CANDY PRODUCT CONSISTENCY QUALITY EQUITY." In RURAL DEVELOPMENT. Aleksandras Stulginskis University, 2018. http://dx.doi.org/10.15544/rd.2017.247.
Reports on the topic "Brand choice":
Townsend, John. Technical assistance for expanding contraceptive choice in India. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1017.
Jeong, So Won, and Kyu-Hye Lee. The Influence of Consumer Experiences on Store Choice Criteria and Patronage Intention: the Case Study of SPA brands. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-651.