Academic literature on the topic 'Brand boycotting'
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Journal articles on the topic "Brand boycotting"
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Al Serhan, Omar A., and Elias Boukrami. "Mapping Studies on Consumer Boycotting in International Marketing." Transnational Marketing Journal 3, no. 2 (October 8, 2015): 130–51. http://dx.doi.org/10.33182/tmj.v3i2.405.
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Consumer boycotting behaviour has serious consequences for organisations targeted. In this paper, a review of literature on boycotting from 1990 to 2013 is presented. Several consumer boycotting types are identified based on motivations underlying. These are influenced by religious beliefs, cultural values and political opinions. We have scanned all articles dealing with consumer boycotting behaviour in marketing literature. 115 scholarly articles published in 25 top marketing journals as ranked in the ABS (Association of Business Journal Schools) Review from 1990 to 2013 are reviewed. Along with outlining the research in this area, we also wanted to assess the level of attention paid to brand loyalty in relation to boycotting behaviour. Despite the fact that existing literature listed a number of factors that can potentially trigger consumers’ boycotts i.e. religion, war, political, economic, cultural, environmental, and ethical reasons. Nevertheless, there is no ranking of factors indicating which one are the most influential (e.g. long lasting, most damaging in terms of brand loyalty, etc.). Our review also suggests that boycott campaigns in developed nations are mainly motivated by economic triggers. However, in developing nations boycott calls and campaigns were motivated by religious triggers or by ethical triggers. The impact of boycotting on consumers’ brand loyalty, relation between religion, race, country of origin and the level of regional as well as national development would need to be researched further in order to shed light on its effect on the success or failure of boycott calls from consumers’ perspective and the prevention of such calls from the targeted firms’ point of view.
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Abdelwahab, Dalia, Nadia H. Jiménez, Sonia San-Martín, and Jana Prodanova. "Between love and boycott: a story of dual origin brands." Spanish Journal of Marketing - ESIC 24, no. 3 (November 4, 2020): 377–402. http://dx.doi.org/10.1108/sjme-12-2019-0105.
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Purpose This research aims to address ethnocentric consumers’ willingness to boycott dual origin brands, in the particular case of national brands linked to a very specific regional origin, through analysing the paradox of (unfavourable) regional ethnocentrism versus (favourable) consumer–brand relationship (i.e. brand identification, trust and love) on consumers’ decision to buy or boycott those brands in that circumstances. Building on social identity and cognitive dissonance theories, this study aims to examine the Spanish consumer relationship with national brands originated in Catalonia considering the current conflicting circumstances in the region. Design/methodology/approach The authors collected data by means of personal questionnaires, distributed among 277 Spanish consumers of Catalan brands of Cava. The data is analysed by using structural equation modelling and linear structural relations. Findings After controlling for brand familiarity, the results of this study reveal that ethnocentrism negatively distorts consumers’ confidence in dual origin brands and highlight the role of identification and trust as brand love antecedents. It also reveals that ethnocentrism has a more profound impact on boycotting decision than brand love. Originality/value This study is one of the few to capture the puzzlement created by the paradoxical nature of the brand’s duality of origin. Furthermore, it contributes to the marketing literature by examining the impact of ethnocentrism on two relationship variables (i.e. identification and trust) and exploring their joint impact on consumers’ decision to buy or boycott. The findings of this study can be helpful for companies facing boycotting behaviour triggered by ethnocentric consumer reaction towards dual origin brands.
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Abosag, Ibrahim, and Maya F. Farah. "The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment." European Journal of Marketing 48, no. 11/12 (November 4, 2014): 2262–83. http://dx.doi.org/10.1108/ejm-12-2013-0737.
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Purpose – The purpose of this paper was to examine the influence of religiously motivated boycotts, such as the one conducted in Saudi Arabia against Danish companies, on corporate brand image, customer loyalty and product judgment. Despite a growing research interest in understanding the effects of different types of consumer animosities on companies’ performance, there appears to be a scarcity of studies addressing the specific effects of religious animosity. Religious animosity is considered as an additional type which may have more stable and longer-term impacts than other animosities on behaviour. Design/methodology/approach – The study was based on a two-stage design: an exploratory qualitative stage involving 11 in-depth interviews, followed by a more comprehensive quantitative stage designed to test a proposed theoretical model. Data was collected from Saudi customers of the Danish company Arla Foods in Saudi Arabia. Data was analysed using structural equation model (LISREL 8). Findings – The model confirms that boycotting have strong negative impact on brand image and consumer loyalty but does not influence consumers’ product judgment. Practical implications – Religious boycotts have significant consequences on both corporate profits and brand image. The study provides clear steps for companies to combat the influence of religious boycotts especially in relation to brand image and customer loyalty. Originality/value – The study tested the influence of consumer religious boycotts on brand image and customer loyalty. Religious animosity was found to cause a more persistent boycott that negatively impacts brand image and weakens customer loyalty. However, by and large, boycotting was found not to have any significant impact on product judgment.
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Dekhil, Fawzi, Hajer Jridi, and Hana Farhat. "Effect of religiosity on the decision to participate in a boycott." Journal of Islamic Marketing 8, no. 2 (June 12, 2017): 309–28. http://dx.doi.org/10.1108/jima-01-2013-0008.
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Purpose This research aims to analyze the effects of religiosity on the decision to participate in a boycott and the effect of a boycott on attitudes toward the boycotted brand. It also aims to measure the moderating effect of brand loyalty on the different models the authors discuss. Design/methodology/approach An experiment involving 165 Tunisian individuals during a call for a boycott of products of the Coca-Cola Company, which supports the Israeli army against Palestine, was conducted. Data analyses were conducted via two principal stages using SPSS 20.0 and Smart PLS 2.0. Findings The findings show that degree of religiosity was one of the antecedents of decision to participate in a boycott, and this decision has a negative effect on the attitude toward the brand being boycotted. The paper also has been able to show that brand loyalty moderates the relation of the present model. It diminishes the effect of religiosity on boycotting. Research limitations/implications Among the limits of the study is the fact that the authors relied on the investigation of only one product/brand (namely, Coca-Cola). In addition, the samples subjected to inquiry by the authors were chosen for their convenience. Practical implications Besides, the presentation of boycotted products in stores has a negative effect on the sales of the surrounding “non-boycotted” products (Friedman, 1999a). The authors note here that marketers can derive huge benefits from the exploration of boycott, for many reasons. The company must insist on the satisfaction and trust of their consumers, which are the bases of the loyalty. They must define the marketing strategy to increase the loyalty. This will diminish the effect of religiosity on the decision to participate in the boycott. Social implications The results allow us to assert that the decision to participate in a boycott has a negative effect on the attitude of the consumer and on the brand to be boycotted. Investigating the moderating effect of loyalty on the relation between religiosity and the decision to participate in a boycott is very interesting. Originality/value This research has shown that religiosity has a positive effect on boycotting. Also, it was found that a boycott has a negative effect on attitudes toward the boycotted brand. Therefore, brand loyalty moderates negatively the effect of religiosity on the decision to participate in the boycott and moderates the effect of the boycott on brand attitude.
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Pöyry, Essi, and Salla-Maaria Laaksonen. "Opposing brand activism: triggers and strategies of consumers’ antibrand actions." European Journal of Marketing 56, no. 13 (October 11, 2022): 261–84. http://dx.doi.org/10.1108/ejm-12-2020-0901.
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Purpose In brand activism, a brand promotes contested sociopolitical causes to highlight its values. Brand activism also alienates those consumers who disagree with the cause, who might, consequently, target the brand with critical, negative or even aggressive actions. This paper aims to study the triggers and strategies of consumers’ antibrand actions given in response to brand activism. Design/methodology/approach Qualitative content analysis and multiple correspondence analysis were used to study consumer responses directed at a chocolate brand’s campaign that advocated civilized online conversions and opposed hate speech, a politically heated topic. In total, 1,615 messages were collected from social media platforms. Findings Field infringement, political accusations and questioned impact of the campaign triggered consumers to turn against the campaign. Strategies to undermine it included boycotting, discrediting the brand and trapping. Trapping – creatively using technological affordances to create harm to the brand – was typically triggered by political associations. Research limitations/implications Findings relate to the critical responses regarding one campaign only. Practical implications By understanding the political discussion around the chosen cause, including the opponents’ typical triggers and strategies, brand activism can more credibly advocate for contested social causes and communicate brand values. Originality/value Political antibrand actions are distinct from the previously identified functional and ethical antibrand actions, and they are noninstrumental by nature. Practices that are native to social media are central to political antibrand actions, and social media platforms contribute to how such disappointment is articulated and acted upon.
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Muhamad, Nazlida, Munirah Khamarudin, and Waida Irani Mohd Fauzi. "The role of religious motivation in an international consumer boycott." British Food Journal 121, no. 1 (January 7, 2019): 199–217. http://dx.doi.org/10.1108/bfj-02-2018-0118.
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PurposeReligion as a cultural element has the potential to drive a strong boycott campaign. Previous studies acknowledge the role of religion in consumer boycotts yet did not investigate its role in influencing the very core of consumers’ motivation to participate in religion-based boycott. The purpose of this paper is to explore the fundamental nature of religious influence in an international religion-based consumer boycott. The research model tests the role of intrinsic religious motivation as the root of Muslim consumers’ motivational factors to participate and their intention to boycott US food brand.Design/methodology/approachThe study adopted the Hoffman’s’ (2013) consumer boycott model to test the hypotheses. Survey method is used to collect primary data from Muslim millennials in a northern state of Malaysia. The study tested its five hypotheses on a data set of 325 cases using structural equation modelling (partial least squares regression).FindingsThe findings support the primary role of religion influences underlying boycott motivation factors. The intrinsic religious motivation is related to all the four boycott’s motivation factors (i.e. attitudes towards boycotting the brand, subjective norms, make a difference, self-enhancement), and indirectly contributing to intentions to boycott US food brand through the constructs of self-enhancement, subjective norms and attitudes towards the boycott.Research limitations/implicationsThe study is a cross-sectional in nature, confined to one US food brand. The findings may be limited to Muslim millennials in the same region or similar cultural background of the country surveyed.Practical implicationsBusinesses may want to consider working with social agencies involved in a religion-driven consumer boycott in mitigating negative influences of such boycott on brands.Originality/valueThe study shows the root of consumers’ motivation to participate in an international religion-based consumer boycott, i.e. intrinsic religious motivation, by illustrating the mechanisms of religious influences (i.e. intrinsic religious motivation) on consumers’ intention to participate in Islam-driven boycott.
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Ishak, Suraiya, Kartini Khalid, and Nidzam Sulaiman. "Influencing consumer boycott: between sympathy and pragmatic." Journal of Islamic Marketing 9, no. 1 (March 5, 2018): 19–35. http://dx.doi.org/10.1108/jima-05-2016-0042.
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Purpose This paper aims to examine consumers’ responses to products that are influenced by their moral justification. Specifically, this paper examines the factors related to consumers’ moral response and choices, including religious affiliation and obligation, group memberships, group reference, type of product and link of egregious conduct to particular products. This study explicates Adam Smith’s concept of people’s proprietary emotion that potentially affects their purchasing behavior. Design/methodology/approach This study uses focus group discussion with nine consumers across ethnic groups in Malaysia. A recent boycott case was used to stimulate the group discussion. Their statements are displayed in the findings to show their expressions verbatim. Findings The findings outline that consumers’ participation in the boycott of products is influenced by their moral judgment with frequent addressing of the religious affiliation and obligation, group reference and group membership factors. Additionally, there is a tendency that certain issue(s), although perceived as a universal humanistic issue, would be relatively closer to people with backgrounds similar to the majority of the victims of a particular issue. However, such a boycott action has issues such as duration of action, consistency of action and choice of pragmatic over moral decision that weigh the efficacy of the boycott action toward products related to certain egregious actions. Overall, the non-participation decision had been attached to factors such as type of product, boycotting cost, brand attraction and function or usefulness of products. These factors may also moderate consumers’ sentiment to boycott a particular product(s) in the long term. Originality/value This paper offers new insight regarding factors influencing participation in the boycott of products which were suspected to have link with egregious conduct towards certain Muslim groups. This paper offers a different perspective by integrating ethical theory into the discussion. In addition, it explores the influence of Muslims’ brotherhood concept on participation in boycott activities.
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Jungblut, Marc, and Marius Johnen. "When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication." Communication Research, April 2, 2021, 009365022110016. http://dx.doi.org/10.1177/00936502211001622.
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Brands increasingly take a stance on political issues, whereas consumers increasingly choose to either support a brand by buying their products (“buycotting”), or turn away from a brand (“boycotting”) for political reasons. While buycotts can be understood as a rewarding and cooperative form of mostly individual behavior, boycotts are a conflict-oriented form of collective punishment. Even though research has acknowledged these conceptual differences, studies have failed to analyze the difference in the absolute effect of consumers’ disapproval and approval. Moreover, research to date has not identified boundary conditions that might explain variation in the difference between consumers’ willingness to boycott or buycott. This research investigates this different effectiveness by conducting two experiments with different sets of brands, issues, and countries. Our results suggest that boycotting outweighs buycotting, implying that political brand communication is a risky strategy. Furthermore, we identify consumers’ political interest and category involvement as moderators of this imbalance.
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Ginder, Whitney, and Wi-Suk Kwon. "Hopping on the brand boycotting bandwagon on Facebook: Because of the issue, others, or self-enhancement?" Journal of Customer Behaviour, 2020. http://dx.doi.org/10.1362/147539220x16045724282132.
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This study examines the influences of boycott issue importance, others’ boycott participation (i.e., the number of ‘likes’ on the brand boycott Facebook page), and scope for self-enhancement on consumers’ intentions to participate in brand boycotts on Facebook. Results of an online experiment revealed that others’ participation and boycott issue importance positively impacted consumers’ perceived scope for self-enhancement as well as their active boycott participation intentions. Further, perceived issue importance also positively influenced passive boycott participation intentions. In addition, scope for self-enhancement mediated the effects of others’ participation and boycott issue importance on both active and passive boycott participation intentions. Findings aid in enhancing brands’ understanding of what drives consumers to engage in virtual brand boycotting within digital media environments and may be used to develop more successful mediation strategies. This study empirically extends traditional consumer boycotting theory to virtual environments and reveals the potential for different boycott motivations within socially dynamic, digital environments.
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Shetty, A. Shivakanth, Kerena Anand, Swathi Shree, and Rachel Debby F. "Tanishq: Brand Activism Gone Wrong?" Vision: The Journal of Business Perspective, January 14, 2023, 097226292211297. http://dx.doi.org/10.1177/09722629221129727.
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Mansoor Khan, 45, brand manager, Tanishq Jewellery for Media and Communications, was facing lots of backlashes for Tanishq’s advertisement on interfaith marriage advertisement aired to promote unity and harmony amongst different communities. In contrast to its stated objective of promoting unity and oneness, this interfaith marriage advertisement created a huge controversy in social media dividing its consumers and netizens into two opposing camps supporting and some even boycotting the advertisement. The brand Tanishq was trolled because of its alleged insensitivity and blindness towards the recent spate of killings in interfaith love affairs and marriages across different parts of India. This controversial advertisement of interfaith marriage and its resultant controversy has left the brand manager pondering should brands rely on more mainstream work rather than any edgy or controversial messaging? Should brands add their business voice to the societal and cultural debates or just stick to conventional advertisement? Or should Tanishq take a moral high stand and continue to promote the advertisement or should it withdraw the controversial advertisement? Whether the reckless pursuit of social, environmental, political and cultural issues and brands may alienate the very customer base, who they try to impress? Therefore, this case intends to teach the postgraduate students of marketing about concepts and theories of brand activism, celebrity endorsement, brand management and brand crisis management.
Dissertations / Theses on the topic "Brand boycotting"
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Kyller, Hannah, and Hedvig Thorson. "Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53020.
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Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. People engage in political consumerism to express their opinions regarding political, social, or ethical concerns, which could for example include boycotting (refusing to shop at) a specific company. Previous literature within the political consumerism and corporate brand reputation stream pays little attention to understanding the relationship between the two, which includes the impact of corporate brand reputation on political consumerism. Purpose: The purpose of this research is to investigate the relationship between political consumerism and corporate reputation, where corporate reputation is impacted by CSR, employer branding, corporate image, and crisis exposure. Method: This research has adopted a deductive structure and a quantitative approach where the Na-kd case was used as a stimulus/prompt. A non-probability sampling approach was used, and primary data was collected through an online questionnaire where results were exported and analyzed in SPSS software. The methods of analysis were correlations and the sample consisted of 114 female respondents in the ages of 18-35. Findings: To test the hypotheses Pearson’s Chi-Square test and Spearman’s rho was conducted and calculated to test the relationship and its strength between the chosen variables. The results proved to be significant, and all five hypotheses were supported, which concludes that corporate reputation is influenced by poor CSR activities, poor employer branding, negative corporate image, and crisis exposure which in terms affects consumer purchase decisions to boycott, buycott or doing nothing. Originality/Value: This research proves that there is a positive correlation between negative corporate reputation and political consumerism, which contributes to the political consumerism stream within the consumer research domain as well as literature about corporate brand reputation within the field of brand marketing.
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Lee, Yi-Fang, and 李宜芳. "Will Made in Taiwan (MIT) Become an Inferior Strength? Exploring Consumers'' Motivation for Boycotting a Homegrown Brand in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/90457654492497444092.
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碩士國立高雄第一科技大學
行銷與流通管理研究所
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Boycott is a unsatisfactory behavior, when consumer encounters a displeasure situation and they has a motivation to reject a company they dislike. However, not all consumers will move to boycott even if there was a same unsatisfactory situation. It means that there are still other important factors affecting the boycott decision. According to past research, helping theory in sociology is used to construct boycott participation factors because the cost-benefit model can explain the reason why people take an action or not. In this research, make a difference, self-enhancement, counterarguments, consumer ethnocentrism, consumer empowerment and constrained consumption was presented to observe their impact on decision-making and predicting boycott participation. The purpose of this research is to investigate whether consumers boycott or not when a local brand acted against their expectation. We used convenience sampling collecting data through a internet questionnaire and 223 internet questionnaires were obtained. The research findings reveals that perceived egregiousness positively affect consumers'' boycott decision, and this relationship will moderated by the motivation factors including make a difference, counterarguments and consumer ethnocentric but not self-enhancement, consumer empowerment and constrained consumption. Perceived egregiousness also negatively impacts brand image. However boycott itself doesnot significantly influence brand image.
Book chapters on the topic "Brand boycotting"
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Bernhagen, Patrick, and Angelika Vetter. "4. Political Participation." In Comparative European Politics, 79–100. Oxford University Press, 2020. http://dx.doi.org/10.1093/hepl/9780198811404.003.0004.
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This chapter provides an overview of political participation, ranging from conventional forms such as voting at elections to less conventional forms such as attending a demonstration or boycotting a brand for political reasons. The authors look at how voter turnout and protest participation have developed in recent decades and review the main theoretical explanations for differences and trends in participation between social groups and across European democracies. The chapter also considers new opportunities for participation at the local level and asks whether these have the potential to ameliorate or exacerbate existing problems of unequal participation.
Reports on the topic "Brand boycotting"
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Ginder, Whitney, and Wi-Suk Kwon. Why we hop on the Boycotting Bandwagon: Consumer Motivation to Participate in Brand Boycotts on Facebook. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-151.
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