Journal articles on the topic 'Brand attitude'
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Affifatusholihah, Lina, and Solehatin Ika Putri. "Analisis Variabel yang Mempengaruhi Minat Investasi Berbasis Aplikasi." Jurnal Bisnis dan Manajemen 8, no. 2 (November 30, 2021): 311–20. http://dx.doi.org/10.26905/jbm.v8i2.6188.
Full textLopez-Lomelí, Miguel Ángel, Joan Llonch-Andreu, and Josep Rialp-Criado. "Local, global and glocal consumer brand relationships." Spanish Journal of Marketing - ESIC 23, no. 3 (December 2, 2019): 775–98. http://dx.doi.org/10.1108/sjme-10-2018-0046.
Full textZhu, Xiaodong, Chunling Yu, and Saiquan Hu. "Love for One's Country or Oneself: A Brand-choice Framework in Emerging Markets." Social Behavior and Personality: an international journal 44, no. 2 (March 23, 2016): 325–37. http://dx.doi.org/10.2224/sbp.2016.44.2.325.
Full textLestari, Cita Sindy, and Rizki Zulfikar. "The Influence Of Attitudes Toward Brands And Attitudes Toward Advertising On Brand Preferences On Advertisements For Dove Shampoo Products (Case Study On Consumers Of Dove Shampoo Products At Minimarket X In Tasikmalaya City)." Journal of Economics, Management, Business and Accounting 2, no. 2 (December 10, 2022): 157–64. http://dx.doi.org/10.34010/jemba.v2i2.8195.
Full textBoronczyk, Felix, and Christoph Breuer. "Brand-related feelings and sponsor attitude formation." International Journal of Sports Marketing and Sponsorship 21, no. 3 (March 31, 2020): 513–26. http://dx.doi.org/10.1108/ijsms-11-2019-0118.
Full textLee, Youngdeok, and Kittichai Watchravesringkan. "How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing." International Journal of Marketing Studies 14, no. 2 (August 30, 2022): 69. http://dx.doi.org/10.5539/ijms.v14n2p69.
Full textAlpert, Frank H., Michael A. Kamins, and John L. Graham. "An Examination of Reseller Buyer Attitudes toward Order of Brand Entry." Journal of Marketing 56, no. 3 (July 1992): 25–37. http://dx.doi.org/10.1177/002224299205600302.
Full textPikturnienė, Indrė, and Aistė Mackelaitė. "Attitude Formation Towards Local and International Ecological Face and Body Care Brands Among Lithuanian Female Consumers." Organizations and Markets in Emerging Economies 4, no. 1 (May 31, 2013): 23–42. http://dx.doi.org/10.15388/omee.2013.4.1.14257.
Full textVashisht, Devika. "How gamers process in-game brand placements under different game-involvement conditions." Management Research Review 40, no. 4 (April 18, 2017): 471–90. http://dx.doi.org/10.1108/mrr-07-2015-0163.
Full textElanchelian, Pavitra A/P. "Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA." International Journal of Tourism & Hospitality in Asia Pasific 5, no. 3 (October 20, 2022): 76–91. http://dx.doi.org/10.32535/ijthap.v5i3.1890.
Full textXu, Qingru, Hanyoung Kim, and Andrew C. Billings. "Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing." Communication & Sport 10, no. 2 (January 26, 2022): 271–90. http://dx.doi.org/10.1177/21674795211067819.
Full textYoh, Eunah. "Model analysis of slogan attitude, brand attitude, and brand recall of retail brands." Research Journal of the Costume Culture 21, no. 3 (June 30, 2013): 338–47. http://dx.doi.org/10.7741/rjcc.2013.21.3.338.
Full textEunah Yoh. "Model analysis of slogan attitude, brand attitude, and brand recall of retail brands." Research Journal of the Costume Culture 21, no. 3 (June 2013): 338–47. http://dx.doi.org/10.29049/rjcc.2013.21.3.338.
Full textFan, Qingji. "Relationship among China’s country image, corporate image and brand image." Journal of Contemporary Marketing Science 2, no. 1 (April 8, 2019): 34–49. http://dx.doi.org/10.1108/jcmars-01-2019-0006.
Full textGahlot Sarkar, Juhi, Abhigyan Sarkar, and Rambalak Yadav. "Brand it green: young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals." Young Consumers 20, no. 3 (August 8, 2019): 190–207. http://dx.doi.org/10.1108/yc-08-2018-0840.
Full textYoga, I. Made Sindhu, and Nyoman Wirajaya Patra. "The War of Global Brands: The Innovator VS The Challenger." Jurnal Ilmiah Manajemen dan Bisnis 2, no. 2 (May 5, 2020): 68. http://dx.doi.org/10.38043/jimb.v2i2.2320.
Full textPutri, Riyana, and Ratna Roostika. "The role of celebrity endorser toward brand attitude and purchase intention." International Journal of Research in Business and Social Science (2147- 4478) 10, no. 8 (January 1, 2022): 68–75. http://dx.doi.org/10.20525/ijrbs.v10i8.1489.
Full textBauer, Brittney C., Clark D. Johnson, and Nitish Singh. "Place–brand stereotypes: does stereotype-consistent messaging matter?" Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 754–67. http://dx.doi.org/10.1108/jpbm-10-2017-1626.
Full textVashisht, Devika, HFO Surindar Mohan, and Abhishek Chauhan. "In-game advertising: the role of newness congruence and interactivity." Spanish Journal of Marketing - ESIC 24, no. 2 (April 19, 2020): 213–30. http://dx.doi.org/10.1108/sjme-02-2019-0012.
Full textZhang, Yiling, Ying Zhou, Yangyang Liu, and Zengrui Xiao. "Research on the Influencing Mechanism of the Effect of Brands’ Sustainable Behaviors on Consumer Attitudes: An Empirical Study on Clothing Brands." Sustainability 15, no. 3 (January 27, 2023): 2351. http://dx.doi.org/10.3390/su15032351.
Full textSIMAMORA, Elisabeth Rotua, Farida INDRIANI, and Budi SETIAWAN. "Green Brand Perceived Value: A Driver for Attitude toward Green Brand Extension." Journal of Environmental Management and Tourism 12, no. 7 (December 1, 2021): 1906. http://dx.doi.org/10.14505/jemt.12.7(55).16.
Full textChong Lim, Boon, and Cindy M.Y. Chung. "Word-of-mouth." Asia Pacific Journal of Marketing and Logistics 26, no. 1 (January 7, 2014): 39–53. http://dx.doi.org/10.1108/apjml-02-2013-0027.
Full textMad-A-Dam, Labuda, and Syamsyul Anuar Ismail. "THE INFLUENCE OF PARTY BRAND EQUITY ON ATTITUDE OF THE YOUNG GENERATION." International Journal of Politics, Public Policy and Social Works 4, no. 12 (June 7, 2022): 01–07. http://dx.doi.org/10.35631/ijppsw.412001.
Full textWu, Jintao, Na Wen, Wenyu Dou, and Junsong Chen. "Exploring the effectiveness of consumer creativity in online marketing communications." European Journal of Marketing 49, no. 1/2 (February 9, 2015): 262–76. http://dx.doi.org/10.1108/ejm-03-2013-0148.
Full textVahdati, Yasamin, and Kevin E. Voss. "Brand identification, cause-brand alliances and perceived cause controversy." Journal of Product & Brand Management 28, no. 7 (November 18, 2019): 880–92. http://dx.doi.org/10.1108/jpbm-01-2018-1729.
Full textPagla, Maria, and Ross Brennan. "The development of brand attitudes among young consumers." Marketing Intelligence & Planning 32, no. 6 (August 26, 2014): 687–705. http://dx.doi.org/10.1108/mip-08-2012-0077.
Full textCHANDRA, JONATHAN WILSON, and KENI KENI. "BRAND EXPERIENCE UNTUK MEMPREDIKSI BRAND ATTITUDE PADA KONSUMEN SPORTING BRAND." Jurnal Bisnis dan Akuntansi 23, no. 1 (February 16, 2021): 93–110. http://dx.doi.org/10.34208/jba.v23i1.902.
Full textMuhammad, Nigar, Shabeeb Ahmad Gill, and Majid Murad. "Extension to Brand Category, An Exploratory Investigation on Brand Extension Attitude." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 3, no. 1 (2014): 17–30. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.31.1002.
Full textSinatra, Michelle, and Christian Anggrianto. "Peran Digital Retouching Pada Iklan Dalam Peningkatan Brand Image dan Brand Attitude Suatu Brand." Jurnal VICIDI 9, no. 2 (December 31, 2019): 23–32. http://dx.doi.org/10.37715/vicidi.v9i2.1329.
Full textYilmazel, Sefa Emre, and Leyla Özer. "Brand portfolio strategies effects on consumers' attitude." Marketing Intelligence & Planning 40, no. 1 (December 6, 2021): 138–52. http://dx.doi.org/10.1108/mip-06-2021-0204.
Full textHuang, Yi-Chun, Minli Yang, and Yu-Chun Wang. "Effects of green brand on green purchase intention." Marketing Intelligence & Planning 32, no. 3 (April 29, 2014): 250–68. http://dx.doi.org/10.1108/mip-10-2012-0105.
Full textEsmaeilpour, Fariba. "The role of functional and symbolic brand associations on brand loyalty." Journal of Fashion Marketing and Management 19, no. 4 (September 14, 2015): 467–84. http://dx.doi.org/10.1108/jfmm-02-2015-0011.
Full textSu, Bo-Chiuan, Li-Wei Wu, and Ji-Ping Wu. "Exploring the Characteristics of YouTubers and Their Influence on Viewers’ Purchase Intention: A Viewers’ Pseudo-Social Interaction Perspective." Sustainability 15, no. 1 (December 28, 2022): 550. http://dx.doi.org/10.3390/su15010550.
Full textK. Balasubramanian, Siva, Hemant Patwardhan, Deepa Pillai, and Kesha K. Coker. "Modeling attitude constructs in movie product placements." Journal of Product & Brand Management 23, no. 7 (November 11, 2014): 516–31. http://dx.doi.org/10.1108/jpbm-04-2014-0552.
Full textSandhe, Ashutosh Anil. "Consumer Based Brand Equity and Attitude Towards Leading Online Shopping Websites in India." International Journal of Advances in Management and Economics 8, no. 5 (August 30, 2019): 16–27. http://dx.doi.org/10.31270/ijame/v08/i05/2019/3.
Full textBhaduri, Gargi. "Influence of consumers’ brand expectations on apparel brands’ US-based sourcing strategy." Journal of Consumer Marketing 34, no. 1 (January 9, 2017): 74–83. http://dx.doi.org/10.1108/jcm-11-2015-1620.
Full textKoo, Jakeun. "Antecedents of the attitude toward the athlete celebrities' human brand extensions." International Journal of Sports Marketing and Sponsorship 23, no. 2 (November 10, 2021): 241–58. http://dx.doi.org/10.1108/ijsms-12-2020-0241.
Full textHsu, Li-Chun. "Antecedents and consequences of attitude contagion processes: the example of apparel brand fan pages." Journal of Product & Brand Management 29, no. 1 (July 4, 2019): 31–51. http://dx.doi.org/10.1108/jpbm-07-2018-1930.
Full textEsmaeilpour, Fariba, and Mohammad Ali Abdolvand. "The impact of country-of-origin image on brand loyalty: evidence from Iran." Asia Pacific Journal of Marketing and Logistics 28, no. 4 (September 12, 2016): 709–23. http://dx.doi.org/10.1108/apjml-09-2015-0143.
Full textSantoso, Singgih. "Pengaruh Variabel Kesesuaian Merk dan Sikap Konsumen pada Sebuah Merk Individu terhadap Sikap Konsumen pada Merk Hasil Aliansi." Jurnal Riset Manajemen dan Bisnis 4, no. 1 (June 1, 2009): 44. http://dx.doi.org/10.21460/jrmb.2009.41.211.
Full textSchivinski, Bruno, Daniela Langaro, and Christina Shaw. "The Influence of Social Media Communication on Consumer's Attitudes and Behavioral Intentions Concerning Brand-Sponsored Events." Event Management 23, no. 6 (December 6, 2019): 835–53. http://dx.doi.org/10.3727/152599518x15403853721268.
Full textMonika, Monika, and Kurniawati Kurniawati. "PENGARUH BRAND CREDIBILITY DAN BRAND EXPERIENCE TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH ATTITUDE TOWARDS BRAND." SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 6, no. 1 (January 1, 2023): 228–42. http://dx.doi.org/10.37481/sjr.v6i1.637.
Full textPatricia, Patricia, and Rodhiah Rodhiah. "Pengaruh Penggunaan Celebrity Endorser Terhadap Brand Attitude The Body Shop Indonesia." Jurnal Manajerial Dan Kewirausahaan 3, no. 1 (March 18, 2021): 107. http://dx.doi.org/10.24912/jmk.v3i1.11293.
Full textYu, Chunling, and Lily Dong. "How Perceived Brand Globalness Drives Value in Emerging Markets: An Examination from China." International Journal of Business and Management 12, no. 11 (October 18, 2017): 111. http://dx.doi.org/10.5539/ijbm.v12n11p111.
Full textHydock, Chris, Zoey Chen, and Kurt Carlson. "Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands." Journal of Marketing 84, no. 6 (April 30, 2020): 95–112. http://dx.doi.org/10.1177/0022242920920295.
Full textMohd Suki, Norazah. "Green product purchase intention: impact of green brands, attitude, and knowledge." British Food Journal 118, no. 12 (December 5, 2016): 2893–910. http://dx.doi.org/10.1108/bfj-06-2016-0295.
Full textMmasi, Augustine, and Hussein Mwaifyusi. "DETERMINANTS OF BRAND PERFORMANCE: EMPIRICAL EVIDENCE FROM TANZANIAN BREWING COMPANIES." Business Education Journal 11, no. 1 (January 24, 2022): 1–16. http://dx.doi.org/10.54156/cbe.bej.11.1.315.
Full textAbsharina, Zahra Bhima, Anita Dwi Yuriani, and Evelyn Hendriana. "The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia." Journal of Business and Management Studies 3, no. 2 (November 3, 2021): 152–61. http://dx.doi.org/10.32996/jbms.2021.3.2.16.
Full textGajda, Dawid. "Polish Young Consumers’ AttitudesTowards Mobile Phone Brands." Journal of Marketing and Consumer Behaviour in Emerging Markets 2/2020, no. 11 (December 8, 2020): 4–15. http://dx.doi.org/10.7172/2449-6634.jmcbem.2020.2.1.
Full textBaghi, Ilaria, and Veronica Gabrielli. "Brand prominence in cause-related marketing: luxury versus non-luxury." Journal of Product & Brand Management 27, no. 6 (September 17, 2018): 716–31. http://dx.doi.org/10.1108/jpbm-07-2017-1512.
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