Books on the topic 'Brand attitude'
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Riezebos, H. J. Brand-added value: Theory and empirical research about the value of brands to consumers. Delft, The Netherlands: Eburon Publishers, 1994.
Find full textStephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.
Find full textStephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.
Find full textStephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.
Find full textA, Aaker David. Consumer evaluations of brand extensions. Cambridge, Mass: Marketing Science Institute, 1990.
Find full textHay, Christian. Die Verarbeitung von Preisinformationen durch Konsumenten. Heidelberg: Physica-Verlag, 1987.
Find full textBridges, Sheri. A schema unification model of brand extensions. Cambridge, Mass: Marketing Science Institute, 1992.
Find full textBridges, Sheri. A schema unification model of brand extensions. Cambridge, Mass: Marketing Science Institute, 1992.
Find full textTsikata, Sena Ami. Lifestyle brands: The ethics involved and consumers' attitude towards them.. Oxford: Oxford Brookes University, 2004.
Find full textRademeyer, A. P. The influence of black household members in Soweto on decisions to purchase selected consumer goods, 1984. Pretoria: Bureau of Market Research, University of South Africa, 1985.
Find full textBroniarczyk, Susan M. Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction. Cambridge, Mass: Marketing Science Institute, 1997.
Find full textVerónica, Benet-Martínez, and Garolera Jordi, eds. Consumption symbols as carriers of culture: A study of Japanese, Spanish, and North American brand personality dimensions. Cambridge, MA: Marketing Science Institute, 2001.
Find full textHughes, Lara. The evolution of own brands. Dublin: University College Dublin, 1996.
Find full textO'Gorman, Elizabeth M. A study of managers' mental models of competitive brand structures. Dublin: University College Dublin, 1996.
Find full textMulvihill, Gill. Why buy a lookalike?: An Irish study. Dublin: University College Dublin, 1996.
Find full textGitomer, Jeffrey H. Social boom!: How to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty. Upper Saddle River, NJ: FT Press, 2011.
Find full textKirmani, Amna. The ownership effect in consumer responses to brand line stretches. Cambridge, Mass: Marketing Science Institute, 1997.
Find full textKirmani, Amna. The ownership effect in consumer responses to brand line stretches. Cambridge, Mass: Marketing Science Institute, 1997.
Find full textCrawford, A. Young people and alcohol in Scotland: A survey of brand preferences of 15-17 year olds conducted in February 1996. Glasgow: Scottish Council on Alcohol, 1996.
Find full textCrawford, A. Young people and alcohol in Scotland: A survey of brand preferences of 15-17 year olds conducted in February 1996.. Glasgow: Scottish Council on Alcohol, 1996.
Find full textAssociation, International Dairy-Deli-Bakery. Battle of the brands: Winning the war in the mind of the consumer. Madison, WI: International Dairy, Deli, Bakery Association, 2002.
Find full textO'Shea, Lorraine. The role of brand name and country-of-origin cues in Irish consumers' product evaluations. Dublin: University College Dublin, 1991.
Find full textPassion brands: Why some brands are just -gotta-have, drive-all-night-for, and tell-your-friends-about. Amherst, NY: Prometheus Books, 2009.
Find full textBranded for life: How Americans are brainwashed by the brands we love. Cincinnati, OH: Emmis Books, 2005.
Find full textKen, Orton, ed. The soul of the new consumer: The attitudes, behaviors, and preferences of E-customers. New York: Allworth Press, 2000.
Find full textLeigh, McAlister, ed. Grocery revolution: The new focus on the consumer. Reading, Mass: Addison-Wesley, 1997.
Find full textZhenyi, Li. Cultural impact on international branding: A case of marketing Finnish mobile phones in China. Jyväskylä: Jyväskylän yliopisto, 2001.
Find full textInc, EPM Communications, ed. What moms think and do: Their attitudes towards brands, advertising & marketing; work-life balance; family life; parenting & values; media use; shopping; food, nutrition & the grocery basket. 6th ed. New York: EPM Communications, 2013.
Find full textThe psychology behind trademark infringement and counterfeiting. Mahwah, NJ: Lawrence Erlbaum, 2006.
Find full textTellis, Deven. Good News: I Like My Brand New Attitude! Quintessential Publishing House, 2021.
Find full textWeiß, Stefanie. Determinants of Private Label Attitude: Predicting Consumers' Brand Preferences Using Psychographics. Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH, 2015.
Find full textWeiß, Stefanie. Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics. Springer Gabler, 2015.
Find full textHennessy, Karen E. The effect of music in fashion video advertisements on attitude toward apparel brand. 1989.
Find full textChung, Seh-Woong. The effects of brand name fluency, attitude, and attribute accessibility on constrained and stimulus-based brand choices: The moderating role of the level of motivation and opportunity. 2001.
Find full textAllaire, Yvan. Structure and Discriminant Power of Attitudes. Creative Media Partners, LLC, 2018.
Find full textAllaire, Yvan. Structure and Discriminant Power of Attitudes. Creative Media Partners, LLC, 2015.
Find full textHay, Christian. Die Verarbeitung Von Preisinformationen Durch Konsumenten. Physica-Verlag, 2013.
Find full textInstitute, Food Marketing, Dr Pepper Co, and Marketing Spectrum (Firm), eds. Consumer perspectives on national and store brands. Washington, D.C: Research Dept., Food Marketing Institute, 1994.
Find full textKanjanarin, Nattika. Effects of brand image and country image on consumers' attitudes toward product evaluation. 1997.
Find full textMcCann, Michelle Maria. The generation effect: Application to brand name recall in advertising. 1993.
Find full textBrand Islam: The Marketing and Commodification of Piety. University of Texas Press, 2016.
Find full textBrand Islam: The Marketing and Commodification of Piety. University of Texas Press, 2016.
Find full textShirazi, Faegheh. Brand Islam: The Marketing and Commodification of Piety. de Gruyter GmbH, Walter, 2016.
Find full textBraund, Susanna. Virgil after Vietnam. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198810810.003.0008.
Full textLindgreen, Adam, and Martin K. Hingley. Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply. Taylor & Francis Group, 2016.
Find full textLindgreen, Adam, and Martin K. Hingley. Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply. Taylor & Francis Group, 2018.
Find full textLindgreen, Adam, and Martin K. Hingley. Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply. Taylor & Francis Group, 2016.
Find full textAdam, Lindgreen, Hingley Martin K, and Vanhamme Joëlle, eds. The crisis of food brands: Sustaining safe, innovative and competitive food supply. Farnham, Surrey: Gower, 2009.
Find full textYouthnation: Building remarkable brands in a youth-driven culture. John Wiley & Sons, 2015.
Find full textWindham, Laurie, and Ken Orton. The Soul of the New Consumer : The Attitudes, Behavior, and Preferences of E-Customers. Watson-Guptill Publications, 2000.
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