Academic literature on the topic 'Brand attitude'
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Journal articles on the topic "Brand attitude"
Affifatusholihah, Lina, and Solehatin Ika Putri. "Analisis Variabel yang Mempengaruhi Minat Investasi Berbasis Aplikasi." Jurnal Bisnis dan Manajemen 8, no. 2 (November 30, 2021): 311–20. http://dx.doi.org/10.26905/jbm.v8i2.6188.
Full textLopez-Lomelí, Miguel Ángel, Joan Llonch-Andreu, and Josep Rialp-Criado. "Local, global and glocal consumer brand relationships." Spanish Journal of Marketing - ESIC 23, no. 3 (December 2, 2019): 775–98. http://dx.doi.org/10.1108/sjme-10-2018-0046.
Full textZhu, Xiaodong, Chunling Yu, and Saiquan Hu. "Love for One's Country or Oneself: A Brand-choice Framework in Emerging Markets." Social Behavior and Personality: an international journal 44, no. 2 (March 23, 2016): 325–37. http://dx.doi.org/10.2224/sbp.2016.44.2.325.
Full textLestari, Cita Sindy, and Rizki Zulfikar. "The Influence Of Attitudes Toward Brands And Attitudes Toward Advertising On Brand Preferences On Advertisements For Dove Shampoo Products (Case Study On Consumers Of Dove Shampoo Products At Minimarket X In Tasikmalaya City)." Journal of Economics, Management, Business and Accounting 2, no. 2 (December 10, 2022): 157–64. http://dx.doi.org/10.34010/jemba.v2i2.8195.
Full textBoronczyk, Felix, and Christoph Breuer. "Brand-related feelings and sponsor attitude formation." International Journal of Sports Marketing and Sponsorship 21, no. 3 (March 31, 2020): 513–26. http://dx.doi.org/10.1108/ijsms-11-2019-0118.
Full textLee, Youngdeok, and Kittichai Watchravesringkan. "How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing." International Journal of Marketing Studies 14, no. 2 (August 30, 2022): 69. http://dx.doi.org/10.5539/ijms.v14n2p69.
Full textAlpert, Frank H., Michael A. Kamins, and John L. Graham. "An Examination of Reseller Buyer Attitudes toward Order of Brand Entry." Journal of Marketing 56, no. 3 (July 1992): 25–37. http://dx.doi.org/10.1177/002224299205600302.
Full textPikturnienė, Indrė, and Aistė Mackelaitė. "Attitude Formation Towards Local and International Ecological Face and Body Care Brands Among Lithuanian Female Consumers." Organizations and Markets in Emerging Economies 4, no. 1 (May 31, 2013): 23–42. http://dx.doi.org/10.15388/omee.2013.4.1.14257.
Full textVashisht, Devika. "How gamers process in-game brand placements under different game-involvement conditions." Management Research Review 40, no. 4 (April 18, 2017): 471–90. http://dx.doi.org/10.1108/mrr-07-2015-0163.
Full textElanchelian, Pavitra A/P. "Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA." International Journal of Tourism & Hospitality in Asia Pasific 5, no. 3 (October 20, 2022): 76–91. http://dx.doi.org/10.32535/ijthap.v5i3.1890.
Full textDissertations / Theses on the topic "Brand attitude"
Mitsell, Maria, Annie Johansson, and Sanna Lindberg. "Branding : - A research measuring brand involvement and brand attitude and their effects on buying intention." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19086.
Full textIsotalo, Anni, and Samu Watanen. "The impact of brand experience on attitudes and brand image : A quantitative study." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-28544.
Full textHuang, Pu-Sheng, and 黃樸生. "The Relationships among Brand Story Function, Attitude towards Advertising, Brand Attitude, and Brand Awareness." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/63670894543382964296.
Full text大葉大學
管理學院博士班
104
This study proposes the brand story should have two functions that include the emotional contagion and competency. We test these functions that can impact attitude toward advertising and brand attitude. These functions and attitude toward advertising also can be moderates by brand awareness. Using 336 college students as research samples, empirical results indicate that these two functions positively influence attitude toward advertising and brand attitude. Therefore, this study proposes the core functions for brand story advertising to achieve the marketing effect, and proves the influence of the function on attitude towards advertising and brand attitude. This study also can provide suggestion for advertising managers or marketing managers to develop brand story advertising.
Phelps, Joseph E. "Investigating brand familiarty and product involvement effects on the relations among prior brand attitude, attitude-toward-an-ad, brand attitude and purchase intention." 1989. http://catalog.hathitrust.org/api/volumes/oclc/19977332.html.
Full textTypescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves [81-88]).
Lien, Hao-Wen, and 連浩文. "The Influence of Brand Attachment and Brand Attitude to Brand Preference." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/70626254619988859345.
Full text國立臺北大學
企業管理學系
99
According to past researches, it is helpful to accomplish brand building by shaping strongly brand attachment. Brand attachment makes products different and distinquished. We would like to know whether consumers will even more love the brand if they have deep brand attachment. We believe brand attachment could create competitive advantages and valuable strategies for enterprises. Therefore, We reconstruct the content of brand attachment with the emotional attachment viewpoint. Using questionnaire survey explores the influence of brand attachment and brand attitude to brand preference. Discussing the moderating effect of product attribute among brand attachment, brand attitude, and brand preference. Our research objects are the people who ever had spending in Starbucks, Ikari Coffee, City Café or Nike. Using structural equation modeling (SEM) and hierarchical regression analysis to verify the hypothesises. The research finds that brand attachment contains self-schema, self-object linkage, and self-implication. Besides, both brand attachment and brand attitude have positive effect on brand preference, and moderating effect of product attribute (hedonic & symbolic) on the relationship between brand attachment and brand preference as well as brand attitude and brand preference. This research may support important reference for making brand strategy.
Liu, Shu-Ting, and 劉書廷. "Exploring the Influence of Brand Endorsement and Brand Rejuvenation on Consumer Advertising Attitude, Brand Attitude and Purchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/8euh87.
Full textKu, Ting-Hua, and 古庭華. "Occupational Pellets Brand Image; Brand Attitude;Purchase Intention Study." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/17590325646921355647.
Full text中國文化大學
國際企業管理學系
101
In recent years, the national income and improve the implementation and two days off every week, so more and more people are willing to spend time and money on leisure sports, and occupation of the popular movement, and many people began to concern the occupation movement, in addition to watch programs are more and more people are willing to approach to watch and buy merchandise, but how a occu-pation pellet talent showing itself is an important topic.This study discusses occupa-tion pellet to establish brand image to enhance the target consumer group identity, to enhance consumer brand attitude and purchase intention. Objective: the purpose of this study was to explore the relationships between occupation sports team brand image, brand attitude, purchase intention, and to pro-vide the sports industry related units to formulate development policies. A question-naire survey method to collect data, questionnaire recovery after the application of SPSS for Windows 17 statistical software package, were conducted descriptive sta-tistical analysis, one-way ANOVA, analysis, validity of hierarchical regression anal-ysis. Results: (1) have positive influence relationship between brand image and pur-chase intention; (2) the brand image and brand attitude positively influences; (3) the brand image and brand attitude positively influences brand attitude; (4) has a medi-ating effect on brand image and purchase intention.Research. Conclusion: the occupation sport teams should to establish team brand image as the most important consideration, in order to improve the recognition of the pellet fans, fans of the team and enhance the brand attitude. Occupation sports team should pay attention to the fans brand attitude, as shown by fans of the brand attitude is an important asset occupation sports team; the brand image and the fans and the fans purchase intention depends on the occupation of pellets brand attitude, so the occupation sport teams from the brand image and brand attitude at strategies for improvement, and fans of the occupation pellet commodity purchase intention.
CHANG, YU-TING, and 張瑜庭. "Research on Brand Awareness, Brand Attitude and Loyalty Relationship." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/vv4393.
Full text大葉大學
運動健康管理學系
105
The main purpose of this study is to explore the relationship between brand awareness, brand attitude and customer loyalty, and to study the consumers who bought sports drinks and drinks in Changhua area. In this study, 300 sample questionnaires were used to collect 261 questionnaires and 261 valid questionnaires. The questionnaire was analyzed by statistic analysis, factor analysis and regression analysis to explore the influence of brand awareness, brand attitude and customer loyalty. The results of this study are as follows: First, brand awareness has a positive impact on brand attitude. Second, the brand attitude has a positive impact on customer loyalty. Third, brand awareness has a positive impact on customer loyalty. Fourth, the brand attitude in this study to achieve some significant intermediary effect. Based on the results of the study, several recommendations were made as a reference for future research.
LIN, KAI-CHE, and 林楷哲. "The impact of brand extension attitude and fit on brand loyalty -The case of Sports Brands." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/36428493039391571245.
Full text東吳大學
企業管理學系
97
The purpose of this study is to determine the impact of brand extension and cognitive fit on consumers’ brand loyalty. It seeks to explore consumers’ brand awareness and emotional strain on the extension of product loyalty and also the cognitive fit of the impact of brand loyalty. The study also involves the extent of use of products as a means of testing whether the interference of loyalty will be affected, an attempt to more clearly explain the assessment of the extension of consumer products as well as the impact of the factors behind this. The sample study undertaken was mainly students from Soochow, through a questionnaire survey, using SPSS 14.0 for data analysis and research to verify the hypothesis. According to the evidence of this study, the results can be summarized as follow: 1. The brand extension attitude of a well-known brand has significant impact on the behavior of loyalty and the attitudinal loyalty. The degree of product involvement as an interference factor, will also have a great influence on the results of these two components; On the other hand, the extension product cognitive of a less well-known brand has no significant impact on the behavior of loyalty but does have an impact on the attitudinal loyalty, and the degree of product involvement as an interference factor produces the same effect as well. 2. Cognitive fit has significant influence on the behavior of loyalty and attitudinal loyalty, and the degree of product involvement as an interference factor will also affect the result of the two components. 3. If consumers at the same time are taking into consideration brand extension attitudes and cognitive fit, and also the degree of product involvement as an interference factor, there will be significant impact on the behavior of loyalty and the attitudinal loyalty. 4. The level of consumers brand loyalty performance does not come from the attitude of the brand, the cognitive fit decides whether a product brand extension is successful.
Chiang, Shih-Hsi, and 蔣世熙. "The Effect of Congruence between Brand Image and Spokesperson Image on Brand Attitude and Advertising Attitude." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/25809139528932412093.
Full text中國文化大學
國際企業管理學系碩士在職專班
103
This is the universal common way, enterprises take various marketing strategies for their goods and services by advertising spokesperson, and through advertising to increase brand exposure, thereby increasing consumers' favorability of the enterprise. Therefore, setting the brand and advertising spokesperson is the way to build consumer brand attitudes. This thesis intends to discuss, how to make use of the relationship between the brand and the spokesperson to enhance consumer attitudes toward the brand. In this research, we enhance the brand and ad attitude through congruence theory, and used of the image of brand and advertising spokesperson, and verified by experimental method. The results show that brand attitude and ad attitude obtained when the image of the brand and advertising spokesperson achieve congruence, significantly higher than incongruence.
Books on the topic "Brand attitude"
Riezebos, H. J. Brand-added value: Theory and empirical research about the value of brands to consumers. Delft, The Netherlands: Eburon Publishers, 1994.
Find full textStephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.
Find full textStephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.
Find full textStephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.
Find full textA, Aaker David. Consumer evaluations of brand extensions. Cambridge, Mass: Marketing Science Institute, 1990.
Find full textHay, Christian. Die Verarbeitung von Preisinformationen durch Konsumenten. Heidelberg: Physica-Verlag, 1987.
Find full textBridges, Sheri. A schema unification model of brand extensions. Cambridge, Mass: Marketing Science Institute, 1992.
Find full textBridges, Sheri. A schema unification model of brand extensions. Cambridge, Mass: Marketing Science Institute, 1992.
Find full textTsikata, Sena Ami. Lifestyle brands: The ethics involved and consumers' attitude towards them.. Oxford: Oxford Brookes University, 2004.
Find full textRademeyer, A. P. The influence of black household members in Soweto on decisions to purchase selected consumer goods, 1984. Pretoria: Bureau of Market Research, University of South Africa, 1985.
Find full textBook chapters on the topic "Brand attitude"
Rammile, Nthabeleng. "The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 43–46. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_25.
Full textTasoluk, Burcu, Roger J. Calantone, Seyda Deligonul, and S. Tamer Cavusgil. "The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, 473. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_153.
Full textLiu, Xia. "Exploring the Impact of Brand Selfie on Brand Attitude in the Twittersphere: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value, 795. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_248.
Full textGómez-Suárez, Mónica, and Mónica Veloso. "Designing Facebook Publications Focused on Hotel Customer Experience: How to Improve Brand Attitude and Booking Intention." In Brand, Label, and Product Intelligence, 247–58. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95809-1_12.
Full textFornari, Edoardo, Francesca Negri, Sebastiano Grandi, and Daniele Fornari. "Silver Shoppers’ Attitude Towards Store Brands: Will-They-Won’t-They?" In Advances in National Brand and Private Label Marketing, 83–90. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-18911-2_11.
Full textVan Vaerenbergh, Yves, Dieneke Van de Sompel, Neal Van Loock, and Iris Vermeir. "The Impact of Brand Name Placement in Song Lyrics on Brand Attitudes: Does the Attitude toward the Artist Matter?" In Advances in Advertising Research (Vol. 2), 21–33. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6854-8_2.
Full textCarter, Larry L. "Consumer Attitude Towards Cross-Border Brand Alliances: The Roles of Brand Fit, Country of Origin Fit and Brand Familiarity." In Marketing, Technology and Customer Commitment in the New Economy, 244. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_88.
Full textLangner, Sascha, Steffen Schmidt, Klaus-Peter Wiedmann, Janina Haase, and Sebastian Fritz. "Make Brand Love, Not War: The Power of Combining Explicit and Implicit Brand Attitude Measurement to Detect Brand Affection." In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 327. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-11815-4_98.
Full textFota, Anne, Sascha Steinmann, Hanna Schramm-Klein, and Gerhard Wagner. "The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand." In Advances in National Brand and Private Label Marketing, 74–81. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-47764-6_9.
Full textReimann, Olivier, Oliver Thomas, Gunther Kucza, and Stefan Schuppisser. "First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels." In Advances in National Brand and Private Label Marketing, 20–23. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76935-2_3.
Full textConference papers on the topic "Brand attitude"
Yu, Dan, and Keyi Wang. "On the Effect of Brand Attitude on Brand Purchasing." In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5998703.
Full textUrbane, Biruta, Irina Plotka, Nina Blumenau, and Dmitry Igonin. "Measuring the Affective and Cognitive Bases of Implicit and Explicit Attitudes Towards Domestic and Foreign Food Brands." In 14th International Scientific Conference "Rural Environment. Education. Personality. (REEP)". Latvia University of Life Sciences and Technologies. Faculty of Engineering. Institute of Education and Home Economics, 2021. http://dx.doi.org/10.22616/reep.2021.14.024.
Full textXie, Yu. "The Influence of Brand Story Types on Consumers’ Brand Attitude." In 7th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211215.051.
Full textGröner, Patrick M., and Barbara E. Hedderich. "The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements." In 3rd International Conference. Business Meets Technology. Valencia: Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/bmt2021.2021.13616.
Full textRen, Xin ting, Fang yi Shen, and Xiao fen Ji. "A comparative analysis between brand attachment and similar constructs like brand attitude." In 2013 International Conference on Educational Research and Sports Education. Paris, France: Atlantis Press, 2013. http://dx.doi.org/10.2991/erse.2013.80.
Full textMohamad Rezza, Ali. "Brand Attitude of Smartphone User: The Role of Brand Knowledge and Self-Congruence." In 2016 Global Conference on Business, Management and Entrepreneurship. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/gcbme-16.2016.68.
Full textDai, You-Yu, Qianru Qin, and Shuming Ma. "Influence of Travel Enterprise Public Welfare Marketing and Brand Attitude on Brand Trust." In EBDIT 2019: 2019 3rd International Workshop on Education, Big Data and Information Technology. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3352740.3352759.
Full textJa-Shen Chen, Russell Ching, Hsien-Tung Tsai, and Yi-Jean Kuo. "Blog effects on brand attitude and purchase intention." In 2008 International Conference on Service Systems and Service Management (ICSSSM 2008). IEEE, 2008. http://dx.doi.org/10.1109/icsssm.2008.4598562.
Full textPark, Jaeseung, and Hongsik Cheon. "The Role of Attitude toward the Parent Brand, Brand Extension Evaluation, and Social Proof Message in Consumer's Attitude toward Brand Extension and Purchase Intention of IT Products." In the 2019 5th International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3317614.3317627.
Full textAulina, Lendy, and Elevita Yuliati. "The Effects of Green Brand Positioning, Green Brand Knowledge, and Attitude towards Green Brand on Green Products Purchase Intention." In International Conference on Business and Management Research (ICBMR-17). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icbmr-17.2017.50.
Full textReports on the topic "Brand attitude"
Bhaduri, Gargi. Do I Know You? Impact of Consumers� Brand Schema and Brand Familiarity on Brand Affect and Attitude for Pro-Environmental Messages. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8363.
Full textRose, Jennifer, Eunjoo Cho, and Kathleen R. Smith. The Effects of Brand Familiarity on Perceived Risk, Attitude, and Purchase Intentions toward an Intimate Apparel Brand. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1500.
Full textJust, David, and Amir Heiman. Building local brand for fresh fruits and vegetables: A strategic approach aimed at strengthening the local agricultural sector. United States Department of Agriculture, January 2016. http://dx.doi.org/10.32747/2016.7600039.bard.
Full textChilds, Michelle, and Seeun Kim. The Effect of Fashion Brand and Charity Collaborations on Brand Attitudes. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1757.
Full textMin, Jaehan, Morgan Ziegler, Hyo Jung (Julie) Chang, and Tun-Min (Catherine) Jai. The Effects of Celebrity-Brand Congruence and Publicity on Consumer Attitudes, Buying Intention, and Loyalty. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1804.
Full textJung, Na Young, Sooyoung Kim, and Soo Hyun Kim. The Effects of Consumers' Perceived Benefits on Attitudes and Revisit Intentions in an Online Brand Community. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1416.
Full textVaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.
Full textPark, Minjung, and Hye-Young Kim. The Joint Effect of Self-Monitoring and Self-Ideal Discrepancy on Consumer Attitude toward Luxury Fashion Brands. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1410.
Full textCerviño, Julio, and Jaime Rivera-Camino. A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study. CENTRUM Catolica Graduate Business School, December 2015. http://dx.doi.org/10.7835/ccwp-2015-12-0026.
Full textZilberman, David, Amir Heiman, and Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, July 2013. http://dx.doi.org/10.32747/2013.7697116.bard.
Full text