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Karnchanachari, Karnitha. "Commercial book publishing in Thailand." Thesis, Loughborough University, 1990. https://dspace.lboro.ac.uk/2134/7040.
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The present study involves the gathering of data and information on book publishing in Thailand and an attempt to systematically develop a data base on the book publishing industry. The research gives emphasis to the private sector which has recently been encouraged by the government to play a leading role in national development. Critical analysis of the findings serves as a basis for recommendations to promote and develop commercial book publishing. Almost all commercial book publishers in Thailand are based in the capital city of Bangkok. Regardless of the seemingly continuing emergence and disappearance of publishing houses, the number of publishers have been steadily increasing through the years. The newly established enterprises tend to be non-family business and could successfully compete in the market, gradually catching up with the older establishments. Most publishers are faced with problems relating to manuscripts, either quantitatively or qualitatively or both. The current general business practice is informal having no written agreement between publisher and author. It is an exception rather than a rule that books are edited by professional editors. Distribution remains a major issue in the development of the publishing industry. Consequently, publishers tend to carry out their own distribution as soon as it becomes economically feasible. It is noted that Thai women are active in book publishing with the average rate of female employment among the majority of publishers under study being slightly more than half of the total employment. Statistics on book production during the past two decades show an overall increase of more than 600 percent. Commercial publishers play an important role in the book publishing industry with commercial book production accounting for half or more of the total number of titles published, gradually increasing from slightly over 50 percent in 1981 to over 70 percent in 1986. The annual trade value is over 3,000 million bahts (US$ 124 million), with no less than 20,000 titles in circulation. The survey indicates average spending on books is less than 1 percent of earning. There appears to be a significant correlation between the GNP per capita and book production. The study reveals that in 1986 there was one book for every 2 to 3 people compared to one book for every 4 to 5 in 1977. The publishing industry has been serving mainly the local market and, as such, is significantly affected by government policy and planning. The National Library of Thailand and the Book Development Centre are the two major national organizations promoting book development in addition to the relevant professional associations. In anticipation of increasing potential market for commercial book, certain major recommendations are proposed to further develop the book publishing industry. These include: 1) Strengthening of the national machinery and professional organizations. 2) Systematic collection and publication of national statistics on book production. 3) Promotion of professional editorial in book publishing.
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Catenazzi, Nadia. "A study into electronic book design and production : hyper-book and the hyper-book builder." Thesis, University of Strathclyde, 1993. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21224.
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This work is concerned with research in the field of electronic publishing and, more particularly, of electronic books. It concentrates on an analysis of the stages of development of an electronic book from the acquisition of the source material to the actual use of electronic books, with particular attention to the interface design issues. The main objective of this research is to demonstrate the appropriateness of adopting the paper book metaphor for representing electronic books, which are specifically designed to be parts of an electronic library. In addition, these electronic books are produced semi-automatically using a flexible publishing environment. A model for an electronic book (hyper-book) and an environment which supplies tools for generating electronic books (hyper-book builder) have been defined and successively developed. Hyper-books are produced by importing electronic texts (in SGML or ASCII format) into an empty template, and by applying a number of tools in order to provide appropriate layout and reader services. Hyper-books incorporate hypertext features (e.g. history facilities and links), paper book features, and some other computer facilities (e.g. search functions). Design principles for hyper-books have been partially deduced from paper publishing and from experiments with electronic books. An application in the environmental domain (in particular, in the area of Global Change) was developed and used in order to evaluate the hyper-book system. The objectives of the evaluation were mainly to assess system usability and utility. An evaluation conducted by assigning a number of tasks to two different groups of subjects (computer experts and computer non-experts) has demonstrated that both groups achieved a good performance; therefore, computer expertise does not represent a significant aid in order to perform better or execute tasks quickly. These results lead to the conclusion that the system is easy to learn and use by everyone, therefore it is appropriate to employ the book metaphor.
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Guthrie, Richard. "Power over publishing : organised publishing's strategic suppression of the trade e-book." Thesis, Nottingham Trent University, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.431919.
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Winsbury, Rex. "The sound of books - books, book publishing and cultural connectivity in classical Rome." Thesis, Birkbeck (University of London), 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.504741.
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This thesis examines the Roman book, its materials and manufacture, the process of composition, how it was 'published' and distributed, the role of a literary text in an oral society, and how the book contributed both to the selfself- justification of the ruling elite and to popular culture. It rejects the traditional picture of how 'publishing' took place in the period 80 BCE to 120 CE, the period of greatest Latin literary productivity, and substitutes a different picture, based on the literary evidence, of what a Roman author did to gain recognition. The roles of alleged 'publishers', bookshops and libraries are discussed. Also discussed are the pros and cons of materials (papyrus versus parchment or paper), format (Roman scroll versus codex) and presentation of text (without punctuation or word spaces). The thesis argues that retention or adoption of papyrus, the scroll and the 'river of letters' was neither conservative nor retrograde, but derived from the social circumstances and types of use of the Roman book. The contribution of slaves as the 'enabling infrastructure' of Roman literary life is emphasised. As a physical object, the Roman book is recognised as having a range of functions - cultural icon, elegant prestige symbol, item in a gift-exchange culture, memento to the author's life. The text itself is defined as an 'enabling device' which, like a music score, is both a record of some past oral performance or reading-aloud, and a means to generate future oral performances, whether private readings (probably aloud), after-dinner entertainments, theatrical performances, or adaptations as libretti for the Roman dance theatre (the 'pantomime'). The hazards that faced a Roman book and its author are discussed, ranging from bookworms and fire to imperial book-burning and treason. The thesis concludes that the Roman book was both a product of, and contributor to, Rome's elite culture, and a product of, and contributor to, the common fund of references and stories that helped to define for all classes what 'being Roman' meant as part of their 'Romanitas'.
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Markle, Kelly Elizabeth. "Judging Books By Their Covers: Adolescent Meaning Making From Newbery Book Jackets." Miami University Honors Theses / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1114194605.
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Montijo, Virginia L. "Reprinting Culture: Book Publishing in the Early Republic." W&M ScholarWorks, 2001. https://scholarworks.wm.edu/etd/1539626318.
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Medina, Grecia. "How to Get a Job in Book Publishing." ScholarWorks@UNO, 2019. https://scholarworks.uno.edu/td/2701.
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There are many different doorways into the world of book publishing and it can be challenging, but there are choices that can make it easier. Aspiring publishers often have a hard time breaking into this world because they have no guide. This thesis will be a guide to traversing the different avenues into the world of publishing. Prospective publishers, editors, and writers will be provided with a landscape of what it’s like to work in book publishing. It will also cover the two different ways that people become publishers, an overview of the basic requirements that publishing houses look for in potential employees, and the basic process of what publishers do.
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Dingle, Sarah. "Canadian books to readers everywhere: an examination of book policy development at the Department of Canadian Heritage /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2763.
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Landoni, Monica. "The Visual Book system : a study of the use of visual rhetoric in the design of electronic books." Thesis, University of Strathclyde, 1997. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21358.
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This research started from the observation that the appearance of information contributes to its overall value and that because there is an almost infinite number of possible ways to represent various kinds of information, it is very important to find the one which is going to be the most effective and which conveys as much of the value of the original information. In philosophical terms this concept could be seen as a particular instance of the Platonic vision of the universe, in his latter period, where the real world, the one we share, is only a pale and imperfect imitation of the world of ideas, the perfect one, to which every intellectual should aspire. Images as representations of ideas can help to access or at least get closer to ideas which otherwise would be too difficult to reach for human beings. Appearance has always played a key role in the learning process, as it facilitates the discovery of new concepts by allowing visual association with already familiar ones. This is why metaphors are so important in learning in general, and have therefore proved to be a valuable tool for designing new paradigms when adapting traditional tasks to changed environments. This research has focused on paper books as traditional repositories of information and on the art of paper book design as an effective technique for presenting information that has proven its worth over centuries of use. The next step was to consider if and how to apply the positive experiences from paper book publishing to the production of electronic books. The Visual Book is the result of the translation into electronic terms of the paper book metaphor when applied to scientific publications, with particular emphasis on the visual components of the metaphor. Where possible, the design of the Visual Book has followed the steps of the paper book production process, but it has also employed a technological component to take the new medium into account and has added additional functionalities which the computer can provide to the reader. The evaluation of the Visual Book has shown that the book metaphor has a very high impact on readers, which is particularly due to the firmly established tradition of reading information presented in that form. In this sense the Visual Book experiment has demonstrated both the importance of presentation issues when delivering information, and the value of traditional forms of publishing when defining new ones for an electronic context.
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Chiu, Jeong-Yeou. "Publishing and the book trade in Taiwan since 1945." Thesis, Aberystwyth University, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.300810.
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Philippi, Simone. "International art book publishing Internationalisierungskonzepte deutscher Kunstbuchverlage seit 1990 /." [Heidelberg] : Universität Heidelberg / Universitätsbibliothek, 2006.
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McClanahan, Roxanne L. "Study of marketing techniques involving color and texture associations as used in book publishing /." Online version of thesis, 1990. http://hdl.handle.net/1850/11473.
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Bailey, Charles W. "Evolution of an Electronic Book: The Scholarly Electronic Publishing Bibliography." University of Michigan Press, 2001. http://hdl.handle.net/10150/105451.
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The Scholarly Electronic Publishing Bibliography presents selected English-language articles, books, and other printed and electronic sources that are useful in understanding scholarly electronic publishing efforts on the Internet. Most sources have been published between 1990 and the present; however, a limited number of key sources published prior to 1990 are also included. Where possible, links are provided to sources that are freely available on the Internet. SEPB includes "Scholarly Electronic Publishing Resources," a selective directory of related Web sites, and the "Scholarly Electronic Publishing Weblog," a list of new resources. The primary version of SEPB is an HTML document; however, to facilitate printing, an Adobe Acrobat version of the bibliography is also available. This paper takes a detailed look at the development of the bibliography, and it presents cumulative use statistics for the period October 1996-December 2000.
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Hagen, Anne Marie. "Thomas Nelson & Sons and children's book publishing, 1850-1918." Thesis, University of Edinburgh, 2015. http://hdl.handle.net/1842/17278.
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This thesis examines the publisher Thomas Nelson’s contribution to the juvenile publishing field in Britain in the period between 1850-1918, and studies Nelson’s development into a specialised publisher of books for children in the same period. The thesis examines the ways in which the children’s book and the juvenile publishing field developed through negotiating the demands of religious and secular education, arguing that it was through the children’s list that Nelson transitioned into a modern educational publisher. The thesis challenges assumptions that the history of children’s books is one from reading for instruction to reading solely for pleasure, thus also expanding our understanding of the types of books which were published in the “Golden Age” of children’s books. Finally, in uncovering the influence of the Nelson firm, the thesis reassesses the role of Scottish companies in British juvenile publishing. The research builds on three types of data: first and foremost information comes from the “Papers of Thomas Nelson & Sons”, a collection of the firm’s business and editorial papers. To allow comparisons with the larger publishing field and with specific publishers, data were also gathered from contemporary trade, professional, government and literary publications. Finally, the material form of selected Nelson children’s books is analysed. In chapter one, the impact that Nelson’s origin as a publisher with evangelical sympathies had on text selection and editorial methods is analysed. The reasons for the adventure tale’s dominant position on the Nelson list is the focus of chapter two, which analyses the editorial treatment of this genre and the diverse opportunities this genre afforded Nelson. Chapter three analyses the development of Nelson series, particularly the implications such diversification schemes had for the demarcations between juvenile and popular fiction. Chapter four examines the educational gift book and its relationship with Nelson’s schoolbooks, and the ways in which the conservatism and innovation of the early twentieth-century print market affected the composition of the children’s book list. The thesis concludes with a comparison of Nelson books from either end of the period studied, and uses the 1921 Newbolt Report on “The Teaching of English” to reflect on Nelson’s position in the publishing field.
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Allen, Robbie (Robbie C. ). "The dynamics of Internet publishing on the computer book industry." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/35116.
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Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2006.Includes bibliographical references (p. 61-64).
The Internet has been a disruptive force for many industries, but perhaps none more so than in the publishing business. While many segments of the publishing industry have made attempts to use the Internet to augment or replace existing revenue sources, none has done as little with the Internet as book publishers. This thesis will examine the computer book niche of the publishing business, review various Internet publishing models that have been employed to date, and outline opportunities and challenges that computer book publishers should consider to stay viable in the Internet age. An analysis of various Internet publishing business models will be covered along with a discussion of how Internet publishing can facilitate better methods and processes for developing content.
by Robbie Allen.
S.M.
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Lawson, Alison. "The effects of ICT on the UK book publishing industry." Thesis, University of Manchester, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629578.
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Background The study considers the impact of technology as a force for change in the UK book publishing industry since the 1980s, examining the effects on systems, processes and products, roles, tasks and skills, and organisational structures. The industry is wide and diverse, dominated by a few major players, and may be split into those that are corporate and those that are independent. Purpose The purpose of the study is to demonstrate the considerable changes ICT has enabled and initiated on one of the UK's most significant and least researched industries. The results of the research will be on interest and practical use to managers in the industry. Sample A review of the literature concerning technological change in the workplace, and of the publishing industry in particular, is supported by the results of interviews conducted with six case-study publishers - three independent and three corporate, covering several sectors of the industry. The interviewees' roles covered editorial, production, marketing and sales functions. Design and method Following the literature review and an initial scoping discussion with a publishing employee with more than 10 years' experience, a questionnaire was drafted and piloted with three other publishing employees. A refined version of the questionnaire was then used in semi-structured interviews with employees at the case-study organisations. The interview data was sorted using MAXqda software and then used to illuminate discussion of the issues under study. Results The most significant changes were found to be to the processes of production and marketing, and to the tools used to complete tasks. Changes associated with use of the internet, print-on-demand technology and e-books were demonstrated to be significant issues for the industry in general and for individual publishers. The industry showed itself to be flexible and adaptable, such that its conservative and reactive nature was not considered to be problematic. The findings were analysed using several theories of management of technological change. Neither labour process nor socio-technical design were found to be appropriate analytical tools. While strategic choice was found to have an application, the industry's approach to management was a better fit with flexible specialisation. Conclusion The introduction and use of ICT in the UK book publishing industry has initiated significant change, and publishers prepare for this through maintaining a flexible, adaptable approach. Several issues for consideration by the industry are raised and, while publishers may tackle these individually, there is little attempt made to apply industry-wide solutions. The style of management is evolutionary and organic, owing much to flexible specialisation.
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Smith, Kenneth Clay. "The book as material instrument : London Literary Publishing, 1885-1900 /." [Bloomington] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3242277.
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Thesis (Ph.D.)--Indiana University, Dept. of English, 2006.Title from PDF t.p. (viewed Nov. 11, 2008). Source: Dissertation Abstracts International, Volume: 67-11, Section: A, page: 4197. Adviser: Patrick Brantlinger.
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Young, Heather E. "More than a pretty good book idea: a self-publisher's perspective on development, marketing, and sales /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2768.
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Rotich, Daniel Chebutuk. "Publishing and distribution of educational books in Kenya : a study of market liberalisation and book consumption." Thesis, University of West London, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.311235.
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Ahmad, Ishak Md Sidin. "Malay book publishing and printing in Malaya and Singapore, 1807-1949." Thesis, University of Stirling, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.484398.
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Mandhwani, Aakriti. "Everyday reading : commercial magazines and book publishing in post-independence India." Thesis, SOAS, University of London, 2018. http://eprints.soas.ac.uk/30282/.
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Boyraz, Cemil. "Book Publishing In Turkey: Problems And Prospects In The Context Of Industrialization." Master's thesis, METU, 2006. http://etd.lib.metu.edu.tr/upload/12607154/index.pdf.
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This thesis explores the Turkish book publishing industry within the framework of historical development of book publishing since Ottoman practice onwards and current structure of the Turkish book market. The aim of the thesis is to understand recent trends, developments, and problems in the Turkish book market, within its specific historical conditions and in a comparative method to the current structure of book publishing industry in developed countries where book publishing is a global business and highly integrated to other sectors of cultural commodity production. The hypothesis is that although there have been profound changes in the Turkish book publishing sector on the way towards industrialization during recent decade, especially
after 2000sbook publishing in Turkey remained an "
infant industry"
and Turkish book publishing market is still unsaturated as a result of serious problems continuing in different cycles of circulating capital in the Turkish book market and in preconditions of profit-maximization and capital accumulation processes
impediments on the creation of a large mass of readers and new genres
lack of an industrial organization of book production and business, and belated developments in regulative-legal framework in copyright regime.
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Rosa, José Antônio. "Análise do livro como produto e como negócio no contexto brasileiro atual." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-22122008-133349/.
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Uma visão global sobre a situação da indústria do livro no Brasil e suas tendências e a sugestão de um modelo de atuação empresarial e mercadológico para a atuação das editoras. Examina-se cada etapa do marketing editorial: desenvolvimento do produto, comunicação, vendas e distribuição. Sugestões para agentes de instãncias governamentais ou privadas do fomento da leitura e promoção do livro.This study aims to identify the main international and Brazilian trends of the book publising industry in the context of digital transition; it proposes that the use of marketing fundamental concepts and tools is necessary and inevitable for the creation and consolidation of sustainable organizations in this segment; and it presents a decision and action model that comprehends the most relevant aspects of marketing and communication activities in the editorial area, focusing Brazilizan marketing conditions; and it offers inputs for the promotion and diffusion of the book in the governmental, institutional and business spheres.
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Spencer, Amy. "Author, reader, text : collaboration and the networked book." Thesis, Goldsmiths College (University of London), 2011. http://research.gold.ac.uk/8040/.
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Written, edited and published in a networked environment, the networked book makes the process of collaboration between its authors and readers visible. This collaboration is recorded in the peripheries of the text through a record of interactions, shared ideas, conversations and annotations and becomes part of the book. The presence of this documentation of the collaborative process challenges the traditionally held positions of author and reader and produces a new form of collaborative work. The divisions between the author, reader and the text become blurred as the book in the networked environment moves from being a physical product and the process of its creation becomes a collaborative experience. Authorship becomes an activity of exchange as the networked book champions the idea that multiple authors can take part in textual production. This thesis uses Gerard Genette’s theory of paratextual analysis to examine in depth the peripheries of three networked books; A Million Penguins, The Golden Notebook Project and Paddlesworth Press. It argues that the paratexts of the networked book are where the dialogues between authors and readers are located and an in depth examination of these is crucial for an understanding of how the process of their collaboration is made visible. Using this approach, the thesis examines and identifies the thresholds between author, reader and text. The text of each of the three case studies is examined as a space where authors and readers communicate through an analysis of behaviour, an identification of roles and a consideration of hierarchies in the collaborative process. The thresholds, boundaries, freedoms and restrictions of both the author and reader positions are explored. The collaborative experience of textual production is one of multiplicity; there is no one author, reader or text and the thesis concludes that a networked book is a book about the dialogue between author and reader and that these dialogues become part of the book.
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Gilfedder, Jeanette. "A Contemporary Italian Publishing Phenomenon: The Millelire Series." Thesis, Griffith University, 2014. http://hdl.handle.net/10072/367132.
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Millelire -1.000 lire- is the name given to a provocative paperback series created by the Roman publisher Marcello Baraghini in 1990. Millelire are miniature books (15 x 10.5 cm) bound with simple, two-colour paper covers and held together by two staples. They contain, on average, sixty-four pages and are sold for the minimal price of 1.000 lire (one Australian dollar). Through publishing Millelire, Baraghini aspires to offer a publishing alternative. I maintain he does this in two ways. First, through his publishing
policies, and second, by proposing an idealistic cultural politics.
The Millelire publishing phenomenon will be investigated by applying the methodology of book history. The term 'revolution' has been applied on many occasions to describe Baraghini's Millelire initiative. It has two connotations. First, as a term that is appropriate to the politicised marketing language Baraghini uses to promote his series, and second, as a means to describe the sharp impact of these little books on the Italian book market and reading practices. My objective is to determine whether the Millelire publishing initiative and its impact on the Italian book market and reading public are
significant enough to warrant the notion of a 'revolution' in publishing.Thesis (Masters)
Master of Philosophy (MPhil)
School of Humanities
Arts, Education and Law
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Noorda, Rachel. "Transnational Scottish book marketing to a diasporic audience, 1995-2015." Thesis, University of Stirling, 2016. http://hdl.handle.net/1893/23088.
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The thesis examines transnational Scottish book marketing to a diasporic audience from 1995 to 2015. The study addresses the research question: what makes marketing of Scottish-interest books from Small to Medium Enterprises (SMEs) in the publishing industry successful transnationally? The data underlying the research comes from semi-structured interviews with members of publishing organisations in Scotland and members of Scottish heritage organisations worldwide, case studies of the marketing histories of economically successful books targeting the diaspora, and narrative rhetorical criticism of the online book blurbs of Scottish-interest books by Scottish publishers. The qualitative results demonstrate that the marketing of Scottish-interest books from SMEs in the publishing industry is successful transnationally when creative relationship marketing through storytelling is emphasised; icons, symbols and narratives from Scotland’s place brand are utilised; and communication of value is targeted to specific subcultures of consumption (like the Scottish diaspora) that transcend national boundaries. Adopting the definition of marketing as the communication of value of a product or service, the study analyses the influencers, characteristics, and participants of that communication. The research impacts those individuals and organisations, particularly Scottish publishing companies, who are involved in the twenty-first century Scottish book trade. The thesis recommends that to reach the diaspora audience, Scottish publishers need to make a more united effort under Publishing Scotland to approach and partner with Scottish heritage organisations; create working relationships with Global Scot (and Scottish Enterprise more generally), Scottish Development International, Visit Scotland, and Event Scotland; and become more involved in tourism events relating to the Scottish diaspora.
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Mullins, Sophie. "Latin books published in Paris, 1501-1540." Thesis, University of St Andrews, 2014. http://hdl.handle.net/10023/6333.
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This is a study of the Parisian Latin book industry in the first four decades of the sixteenth century. It challenges the assumption that the Reformation brought about a profound change in the European print world. Luther's engagement with a mass audience is believed to have led to an increase in the number of vernacular publications produced by printers throughout Europe. This was not the case in Paris. Parisian booksellers traded on their established expertise with certain genres, such as theological texts, educational books, and works by classical authors, to maximise their readership both in Paris and farther afield. Working in close proximity inspired the Parisian bookmen to unity and collaboration rather than enmity and direct competition. When printers, booksellers and publishers collaborated they were able to undertake bigger and riskier projects. Such projects might have involved testing new markets or technologies (such as Greek or music printing), or simply producing a book which required a high capital investment. The familial unity extended to the widows of printers, some of whom were able to capitalise on this and build substantial businesses of their own. This high level of collaboration and the continued focus on the established Latin market give the Parisian book world its very specific character. It also helped Paris build an international reputation for high-quality books.
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Sheahan-Bright, Robyn, and n/a. "To Market to Market: The Development of the Australian Children's Publishing Industry." Griffith University. School of Arts, 2005. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20060127.123757.
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The aim of this study is to examine the tension between 'commerce and culture' in the dynamic development of the Australian children's publishing industry, within the wider context of international children's publishing history. It aims to refute a commonly stated 'truism' - that the conflict between the cultural value of a book and the need to market it threatens the integrity of the authors, publishers and the books themselves. Instead, it demonstrates that the tension between cultural and commercial definitions of the book publisher's role lies at the heart of the dynamism which has fuelled the development of a publishing climate, and created really innovative publishing. Publishing has too often been examined as if the sole motive of the publisher should be to produce books of quality, and though this is certainly the primary objective of the publishers which are the focus in this study, it is imperative to recognize that the dissemination of 'quality' literature and cultural product has always been dependent upon the recognition of commercial strategies which are often naively dismissed as being opportunistic and even extraneous to the publisher's purpose. As this thesis endeavours to show, the pioneering efforts of John Newbery, the Religious Tract Society, E.W. Cole, Ward, Lock & Co., and Australia's first publisher Angus & Robertson and of later publishers such as Penguin, Scholastic, Lothian, Omnibus, Allen & Unwin and others, were founded just as much upon the shrewd recognition of a viable market as they were upon the aim to enrich young readers' lives. In fact it is the symbiotic partnership between these two objectives which has fuelled their successes and their failures. It is where publishers either steer a path paved only with good intentions or one paved entirely with gold that their enterprises generally falter. The study owes a significant debt to the achievements of those who have documented Australian children's publishing 'output' so assiduously - Maurice Saxby's groundbreaking histories (1969, 1971, 1993) and Marcie Muir and Kerry White's comprehensive bibliographical tools (1982, 1992). Contrary to those endeavours, though, this study'goes back-stage' to the area where the publishing 'action' happens. Consequently it does not provide a comprehensive overview of every publication or author; it does not cover every genre and style. Rather it is concerned to document the activities of publishers which have produced books for children in Australia, in brief, and to isolate key examples of publishing enterprises within this coverage which represent 'case studies' of the different types of companies which have played a successful part in publishing development. This work is intended to be of interest not simply to either children's literature or Australian literature theorists, but to book historians, and to media, cultural studies and entertainment industry theorists. It was based on a belief that cultural histories of this nature are valuable in tracking the growth of a society and also in demonstrating that creative endeavours are never simply that. They are the result of a complex interweaving of a variety of factors, and that therefore artists approach creativity 'at their peril' without first understanding something of the world into which they are entrusting their creations. Consequently there were several objectives in the study which were to: 1. contextualize Australian children's publishing within a history of children's publishing internationally, with particular reference to early commercial beginnings in Britain and to British Empire developments, but also with appropriate reference to growth in the USA; 2. contextualize Australian children's publishing within the broader range and expansion of the book publishing industry in Australia, particularly the latter's economic growth and cultural influence since WWII, but also including an overview of foundational developments from the nineteenth century; 3. contextualize Australian children's publishing within social, educational and cultural developments, such as the development of education programs, the expansion of public and school libraries, the changes in government policy related to children and books, shifting social attitudes towards the child, and the impact of entertainment and media industries; 4. examine the roles played by various individuals, especially publishers, managers, editors, marketers, booksellers, librarians, teachers and professional commentators in the development of the Australian children's publishing industry. Their roles will be analysed in the context of various industry-particular questions such as a) the oft-remarked upon tensions that exist in publishing, between for example, 'craft-like' and bureaucratic structures; b) the interplay between 'structure and agency' in the industry; c) the shift from a 'library market' to a 'mass market' under such influences as globalization and media; d) whether publishing is necessarily more 'Australian' if it is done by independent, rather than multinational companies; and e) the influence that the 'internal' structure of publishing has had on its development, e.g. the isolation of children's publishing from the mainstream, the predominance of women as agents in its development, and so on; 5. finally, discuss the implications of globalization since the 1970s, and posit future directions in the production, marketing and consumption of children's properties. This study examines the industry from a critical perspective relying not on the evaluation of quality as opposed to mass market literature, but viewing all forms of trade literature for children as part of a dynamic whole. It therefore traces the origins of publishing in English-language countries briefly first before examining the Australian situation, and shows that from the very beginning, publications for children have been the products of both altruistic and profit-driven objectives. It concentrates on the post-WWII period, on certain key enterprises and trends which have been particularly successful, suggesting that those publishing houses and those individuals within them who 'balance' commerce and culture with the most skill, are those who succeed in making 'good' books readily accessible to those for whom they have been created. This thesis celebrates the fact that children's publishers have always demonstrated an admirable combination of opportunism and idealism, the two characteristics which are essential to a successful publishing company. Australia has been fortunate in rearing several enterprising individuals whose early publishing attempts laid the ground for the currently successful houses. Without E.W. Cole, William Steele at Ward, Lock and Co., Frank Eyre at Oxford University Press, Andrew Fabinyi at Cheshire, Barbara Ker Wilson at Angus & Robertson, Anne Bower Ingram at William Collins, the later successes of key individuals at Penguin Books Australia, Scholastic Australia, Allen & Unwin, Lothian Books and Omnibus Books and countless others may not have been planted in such fertile ground. This study predicts that the future of Australian children's publishing lies in the recognition of the essential role played by commercial instincts in shaping cultural endeavours.
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Sheahan-Bright, Robyn. "To Market to Market: The Development of the Australian Children's Publishing Industry." Thesis, Griffith University, 2005. http://hdl.handle.net/10072/365314.
Full textAbstract:
The aim of this study is to examine the tension between 'commerce and culture' in the dynamic development of the Australian children's publishing industry, within the wider context of international children's publishing history. It aims to refute a commonly stated 'truism' - that the conflict between the cultural value of a book and the need to market it threatens the integrity of the authors, publishers and the books themselves. Instead, it demonstrates that the tension between cultural and commercial definitions of the book publisher's role lies at the heart of the dynamism which has fuelled the development of a publishing climate, and created really innovative publishing. Publishing has too often been examined as if the sole motive of the publisher should be to produce books of quality, and though this is certainly the primary objective of the publishers which are the focus in this study, it is imperative to recognize that the dissemination of 'quality' literature and cultural product has always been dependent upon the recognition of commercial strategies which are often naively dismissed as being opportunistic and even extraneous to the publisher's purpose. As this thesis endeavours to show, the pioneering efforts of John Newbery, the Religious Tract Society, E.W. Cole, Ward, Lock & Co., and Australia's first publisher Angus & Robertson and of later publishers such as Penguin, Scholastic, Lothian, Omnibus, Allen & Unwin and others, were founded just as much upon the shrewd recognition of a viable market as they were upon the aim to enrich young readers' lives. In fact it is the symbiotic partnership between these two objectives which has fuelled their successes and their failures. It is where publishers either steer a path paved only with good intentions or one paved entirely with gold that their enterprises generally falter. The study owes a significant debt to the achievements of those who have documented Australian children's publishing 'output' so assiduously - Maurice Saxby's groundbreaking histories (1969, 1971, 1993) and Marcie Muir and Kerry White's comprehensive bibliographical tools (1982, 1992). Contrary to those endeavours, though, this study'goes back-stage' to the area where the publishing 'action' happens. Consequently it does not provide a comprehensive overview of every publication or author; it does not cover every genre and style. Rather it is concerned to document the activities of publishers which have produced books for children in Australia, in brief, and to isolate key examples of publishing enterprises within this coverage which represent 'case studies' of the different types of companies which have played a successful part in publishing development. This work is intended to be of interest not simply to either children's literature or Australian literature theorists, but to book historians, and to media, cultural studies and entertainment industry theorists. It was based on a belief that cultural histories of this nature are valuable in tracking the growth of a society and also in demonstrating that creative endeavours are never simply that. They are the result of a complex interweaving of a variety of factors, and that therefore artists approach creativity 'at their peril' without first understanding something of the world into which they are entrusting their creations. Consequently there were several objectives in the study which were to: 1. contextualize Australian children's publishing within a history of children's publishing internationally, with particular reference to early commercial beginnings in Britain and to British Empire developments, but also with appropriate reference to growth in the USA; 2. contextualize Australian children's publishing within the broader range and expansion of the book publishing industry in Australia, particularly the latter's economic growth and cultural influence since WWII, but also including an overview of foundational developments from the nineteenth century; 3. contextualize Australian children's publishing within social, educational and cultural developments, such as the development of education programs, the expansion of public and school libraries, the changes in government policy related to children and books, shifting social attitudes towards the child, and the impact of entertainment and media industries; 4. examine the roles played by various individuals, especially publishers, managers, editors, marketers, booksellers, librarians, teachers and professional commentators in the development of the Australian children's publishing industry. Their roles will be analysed in the context of various industry-particular questions such as a) the oft-remarked upon tensions that exist in publishing, between for example, 'craft-like' and bureaucratic structures; b) the interplay between 'structure and agency' in the industry; c) the shift from a 'library market' to a 'mass market' under such influences as globalization and media; d) whether publishing is necessarily more 'Australian' if it is done by independent, rather than multinational companies; and e) the influence that the 'internal' structure of publishing has had on its development, e.g. the isolation of children's publishing from the mainstream, the predominance of women as agents in its development, and so on; 5. finally, discuss the implications of globalization since the 1970s, and posit future directions in the production, marketing and consumption of children's properties. This study examines the industry from a critical perspective relying not on the evaluation of quality as opposed to mass market literature, but viewing all forms of trade literature for children as part of a dynamic whole. It therefore traces the origins of publishing in English-language countries briefly first before examining the Australian situation, and shows that from the very beginning, publications for children have been the products of both altruistic and profit-driven objectives. It concentrates on the post-WWII period, on certain key enterprises and trends which have been particularly successful, suggesting that those publishing houses and those individuals within them who 'balance' commerce and culture with the most skill, are those who succeed in making 'good' books readily accessible to those for whom they have been created. This thesis celebrates the fact that children's publishers have always demonstrated an admirable combination of opportunism and idealism, the two characteristics which are essential to a successful publishing company. Australia has been fortunate in rearing several enterprising individuals whose early publishing attempts laid the ground for the currently successful houses. Without E.W. Cole, William Steele at Ward, Lock and Co., Frank Eyre at Oxford University Press, Andrew Fabinyi at Cheshire, Barbara Ker Wilson at Angus & Robertson, Anne Bower Ingram at William Collins, the later successes of key individuals at Penguin Books Australia, Scholastic Australia, Allen & Unwin, Lothian Books and Omnibus Books and countless others may not have been planted in such fertile ground. This study predicts that the future of Australian children's publishing lies in the recognition of the essential role played by commercial instincts in shaping cultural endeavours.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Arts
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Huang, Xiaoyan. "From survival to profit : a Canadian book publishers' guide to China, the world's largest market /." Burnaby, B.C. : Simon Fraser University, 2005. http://ir.lib.sfu.ca/handle/1892/643.
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Thomlison, Adam. "Digital Self-publishing as Planned Behaviour: Authors' Views on E-book Adoption." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/32512.
Full textAbstract:
A popular school of thought in the study of publishing, exemplified by the influential Long Tail theory, suggests that the economic advantages of e-books will lead to a boom in self-publishing. However, this position focuses on economic factors at the expense of other potential influences. This thesis applied Azjen's (1991) Theory of Planned Behaviour to explore which factors have the most influence on authors' decision to self-publish e-books, and, conversely, which factors influence others' decision not to. Qualitative interviews were conducted with 11 authors in the Ottawa area who have self-published or who are considering doing so in the near future. We discovered that there is significant resistance to e-books as a format for self-publishing, and that normative factors such as a lack of prestige and different promotional requirements were particularly influential. While e-books were seen to reduce economic risk, they were believed to be a less prestigious format, and so to represent an elevated risk to what Bourdieu called symbolic-capital. Some authors were also resistant because they felt unable to promote e-books in the way they are expected to. However, most said they would be willing to abandon their resistance if they perceived sufficient demand from their audience. These results open up paths for future study, including more focused examinations of the resistance factors that emerged; more longitudinal studies to see how authors' opinions change over time, particularly those of the non-adopters; and a further examination of the digital skills developed by adopters.
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Barattin, Mattia <1989>. "The e-book revolution. How digital evolution is changing Italian publishing industry." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9238.
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Attraverso interviste a diversi attori della filiera di produzione del libro e lettori, articoli e testi di esperti del settore editoriale, la tesi si propone di valutare la convenienza, per le case editrici, nello sviluppare un prodotto a costo marginale zero quale l'ebook. Nonostante questo grande vantaggio, le case editrici italiane sembrano titubanti nell'investire sul futuro digitale dei libri: cercheremo di capire il perché di questo scetticismo e come sviluppare un prodotto ancora acerbo per essere un vero crack.
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Growe, Amanda. "Publishing a Canadian business memoir: a case study /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2631.
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Farmer, Sonia. "Poinciana Paper Press: a publishing model for the Caribbean." Thesis, University of Iowa, 2019. https://ir.uiowa.edu/etd/6731.
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Mahama, Anatu K. "Analysing law and policy, and the contributions of government-sponsored institutions to publishing development." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/32412.
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This thesis examines law and policy in the book publishing industry in Ghana, with an evaluation of the success of government-sponsored institutions that have been established for the purpose of publishing development in the country. Issues concerning publishing development in Ghana and other countries in Africa have attracted considerable debate and coverage in the literature. The focus of the debate has been mainly centred on challenges confronting publishing development in the continent and the promotion of sustainable schoolbooks provision. Whilst there is a body of existing literature on the historical development of book publishing and its challenges, the role of law and policy, and the contributions of government-sponsored institutions to publishing development has not been explored. This thesis therefore provides the first analysis of law and policy, and an evaluation of government-sponsored institutions. In an attempt to fill this gap, this research identifies law and policy, examines the rationale for policy formulation, the policy-making process itself, the experiences of various stakeholders in the formulation of these policies and issues relating to the implementation of policy. It also evaluates the success of government-sponsored institutions by examining how their work has influenced book development and publishing in the country. The data for this research comprise legislation, policy documents and recorded interviews. These were analysed using the framework that was developed for book policy analysis. The use of the framework has been particularly useful in the analysis because it is compatible with the critical realist approach. Over two empirical chapters, the use of content analysis provides a thorough insight of the social, economic and political context, within the context of Ghana, for which institutions dedicated to publishing development were established as well as the formulation of book policies. Although government-sponsored institutions have provided considerable support to publishing development, the findings suggest that their operations are hindered due to a lack of funds and logistics. The findings again suggest that both national and international legislation have not been adequately beneficial to publishing development. A third empirical chapter, which focuses on the interview data for policy development offers an in-depth analysis into the policy-making process and the challenges that are associated with the implementation of policy. The findings suggest existing policy is limited in terms of scope of book publishing, and even with this limitation, there is a lack of transparency in the procurement process. A major challenge of the book publishing industry in Ghana is the lack of resources to enforce legislation and implement policies. Public policy analysis is not a new concept, however this research developed a framework for book policy analysis, a framework that combines concepts from general public policy analysis and in the specific area of information science as well as guidelines from UNESCO s guide to formulating book policies in a way that allowed the content of book policies to be analysed. The research also recommends that institutions should be strengthened through review and restructuring, and to review the textbook policy towards the development of a national book policy that will recognise book publishing as a strategic national industry.
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Gaigher, S. S. E. (Susan). "Digital publishing in the South African trade sub-sector : lessons to learn from disruptive technology." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/32784.
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The traditional print publishing industry has been faced with significant change over the past decade. Advances in technology have led to the increased digitisation of business processes, and have debatably brought e-books to the brink of the mainstream market. With the growing popularity of e-books in the trade market come several opportunities for publishers to expand, improve and differentiate their businesses. But publishers also face a very challenging time ahead to successfully implement digital publishing in their business processes.
This study examines the implications of digitisation and digital publishing on publishing business processes in the traditional print publishing environment. The research considers digital publishing as a disruptive technology in the publishing industry, and draws on the context and predictive value of disruptive technology theory. Disruptive technology theory examines why, when faced with a disruptive technology, some firms succeed in the marketplace, and others fail. The research applied
the principles and predictions of disruptive technology theory to the publishing industry to develop a set of recommendations for publishers implementing digital publishing processes.
The research employed a mixed methodology design that included an extensive literature review and an online survey of South African book publishers. The literature provided an overview of the issues surrounding digital publishing, and the opportunities and challenges that publishers are faced with. Literature on disruptive technology theory served to establish trends in industries faced with disruptive technology, and uncovered recommendations for its successful implementation.
The researcher made use of an online survey that was sent to South African trade publishers that had already started experimenting with digital publishing in 2010 or 2011, or had plans to do so during the course of 2011 and 2012. The survey was designed to uncover the current state of digital publishing in the South African trade publishing industry, to discover the approaches that publishers are currently taking, and the barriers to implementation that they are experiencing.
The research confirmed that the current state of digital publishing in South Africa, and the problems that publishers are experiencing, are characteristic of industries faced with disruptive technology.
The principles of disruptive technology can therefore be applied to develop recommendations and suggest strategies for publishers planning to venture into digital publishing.
Although the focus of the research was on South African trade publishers, the results and recommendations that emerged from the research can be applied to the wider international publishing industry.Dissertation (MIS)--University of Pretoria, 2012.
gm2013
Information Science
unrestricted
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Bush, Ruth. "Publishing sub-Saharan Africa in Paris 1945-67." Thesis, University of Oxford, 2013. http://ora.ox.ac.uk/objects/uuid:d293db11-2afe-4103-b54a-9279d3d3f9a6.
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This thesis is an investigation of literary institutions and print culture in France during the two decades following the Second World War. It demonstrates how the changing metropolitan literary marketplace, driven by new methods of book production and bookselling; the rise of internationalism and tiers-mondisme; and a nascent notion of francophonie, accommodated writing of and on sub-Saharan Africa. The first half of the thesis focuses on three institutions of particular significance: the publishing houses of Le Seuil and Présence Africaine, and the Association nationale des écrivains de la mer et de l’outre-mer, known for the literary prizes it administered. Diverse strategies for evaluating representations of sub-Saharan Africa are explored through new research in the archives of these institutions. The tensions between specialist and more commercially orientated publishing, between anti-colonial and exotic representations of sub-Saharan Africa do not map cleanly onto separate institutional contexts in this period. These tensions are underpinned by shared political and aesthetic debates, technological resources, and social contexts. The second half of the thesis analyses in greater detail the publishing process of selection, production and distribution in seven individual case-studies of novels by Christine Garnier, Abdoulaye Sadji, Cheikh Hamidou Kane, Malick Fall, Amos Tutuola, Chinua Achebe and Peter Abrahams. Aspects considered include: readers’ reports and editorial revision; the use of pseudonyms; the development of named collections; the role of literary translators. My methodological approach works with, and at times against, a Bourdieusian framework, to describe the literary field in this period. More specifically, Pascale Casanova’s depiction of Paris as capital of the “World Republic of Letters” is tested and nuanced through the historical focus on the period 1945 – 67. Rather than a passive annexation to the colonial centre, African literary production is shown to be intrinsic to and constitutive of the restless political and aesthetic landscape of post-war reconstruction and decolonisation in the French-speaking world.
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Johns, Adrian. "Wisdom in the concourse : natural philosophy and the history of the book in early modern England." Thesis, University of Cambridge, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.357773.
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Hamzah, Azizah. "A study of book marketing in publishing houses in Peninsular Malaysia : contexts, practices, problems." Thesis, University of Stirling, 1996. http://hdl.handle.net/1893/3460.
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This study aims to examine and review efforts taken by Malaysian publishing houses towards the marketing of books in the country. In addition, a comprehensive appraisal of the historical background that shaped the later developments in the trade is also presented because the early years set the contexts of the development of the book trade in Malaysia. Next, the environmental appraisal of factors in the current situation and how these factors each pose threats or opportunities are studied in terms of their impact on the trade. To achieve the objective of studying the marketing strategies of Malaysian producers of cultural products, a comprehensive mail-questionnaire survey enforced by personal visitations was conducted as an instrument to gather the necessary data on 49 publishers and distributors of books in Malaysia. The respondents are regular fee-paying members of the Malaysian Book Publishers Association (MABOPA) and also the Malay Book Publishers Association (IKATAN). The findings indicate that production of educational books is the mainstay of Malaysian book publishing and these books are the main source of income for most houses. Government policies especially in the educational system have become the major instrument in encouraging the growth of indigenous book publishing during the post-Independencey ears. The government is thus found to be rather influential on trends developing in the trade. Its actions lay emphasis on locally written and published books and have minimised dependence on imported publications. The other results of this study also show that in terms of usage of marketing research, Malaysian houses generally have a high awareness of marketing and marketing communications. This awareness is generally applied advantageously by most houses. With regard to the study of marketing practices, the approach includes the analysis of the 4Ps of the marketing-mix. When these practices are examined, it is concluded that the houses regard sales promotion, advertising, personal selling and direct mail as important tools and they are utilised continuously. It is concluded that publishing houses, especially among the larger and wellorganised establishments, have a high level of awareness and knowledge of marketing communications and have applied this capability to their advantage. There is however scope for more market-oriented approach among the smaller indigenous houses.
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Johnson, Gwendolyn L. "Art in motion : a poster book on CD-ROM /." Online version of thesis, 1994. http://hdl.handle.net/1850/12195.
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Brown, Diane. "Publishing Culture : Commissioning Books in Australia, 1970-2000." Connect to this title online, 2003. http://eprints.vu.edu.au/304/1/Brown_Diane.pdf.
Full textAbstract:
This study primarily examines the cultural and commercial practices of editors and publishers who commission and acquire content in independent Australian publishing houses. My research spans a 30-year transitional period in book publishing from 1970 to 2000 - a period marked by rapid and unstable shifts in publishing culture, reflecting wider social, political, economic and technological change. In a global market economy, more than ever before, the acquisition of local content is critical in fostering original ideas and works by Australian authors. A series of semi-structured interviews with editors and publishers provides a direct source of personal experience and professional industry-based knowledge. These narratives address and engage with individual and collective values, beliefs, assumptions and attitudes which reflect particular personalities and publishing styles. They also contribute to an understanding of the editors' and publishers' commissioning role, where knowledge and content are taken up and developed and publishing decisions are made. An analysis of editors' and publishers' responses further explores the diversity of commissioning and acquisitions environments in which they live and work. Publishing houses are profiled and works of fiction and non-fiction are identified and discussed in an attempt to unpack how and why they were commissioned and developed for publication, and to what social and cultural effect. The dynamics of organisational structure and publishing culture are explored by analysing general and specific publishing models. Editors and publishers discuss how publishing companies operate and offer insights into, and perceptions of, organisational structure and publishing culture and, importantly, how both impact on commissioning practice. Issues of identity, representation and institutionalisation are identified as they relate to developments and trends within publishing and public culture, as a whole, and the ways in which they intersect. This nexus of culture and power is explored through the cultural production of Australian content, and in particular, in Chapters Five and Six, with the impact of second-wave feminism on Australian publishing culture and cross-currents in the production and publication of Aboriginal and Torres Strait Islander works.
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Machmutow, Maja. "Die Buchkrise im anglophonen Afrika seit Mitte der 1980er Jahre: ein Drei-Länder-Vergleich." Universität Leipzig, 2003. https://ul.qucosa.de/id/qucosa%3A33564.
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This volume discusses the 'book crisis' in anglophone Africa, paying particular attention to Kenya, Nigeria and Zimbabwe. It reviews the history of publishing, economic and cultural aspects of the crisis, its impact on authors and the nature of the readership..Dieser Band behandelt die 'Buch-Krise' im englischsprachigen Afrika mit besonderem Bezug auf Kenia, Nigeria und Simbabwe. Er betrachtet die Geschichte der Verlagswesens, der Wirtschaft und der kulturellen Aspekte der Krise, ihre Auswirkung auf Autoren und die Besonderheiten der Leser.
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Henningsgaard, Per Hansa. "Outside traditional book publishing centres : the production of a regional literature in Western Australia." University of Western Australia. English and Cultural Studies Discipline Group, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0255.
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This thesis provides a study of book publishing as it contributes to the production of a regional literature, using Western Australian publishing and literature as illustrative examples of this dynamic. 'Regional literature' is defined in this thesis as writing possessing cultural value that is specific to a region, although the writing may also have national and international value. An awareness of geographically and culturally diverse regions within the framework of the nation is shown to be derived from representations of these regions and their associated regional characteristics in the movies, television and books. In Australia, literature has been the primary site for expressions of regional difference. Therefore, this thesis analyses the impact of regionalism on the processes of book production and publication in Western Australias three major publishing houses a trade publishing house (Fremantle Press), an Indigenous publishing house (Magabala Books), and an academic publishing house (University of Western Australia Press). Book history, print culture studies and publishing studies, along with literary studies and cultural studies, roughly approximate a disciplinary map of the types of research that constitute this thesis. By examining regional literature in the context of its 'field of cultural production', this thesis maintains that regionalism and regional literature can avail themselves of a fresh perspective that shows them to be anything but marginal or exclusive. Regionalism has been a topic of peripheral interest, at least as far as scholarly research and academia are concerned, because those who are most likely to be affected by and thus interested in the topic, are also those who are most disempowered as a result of its attendant dynamics. However, as this thesis clearly demonstrates, access (or a lack thereof) to the field of cultural production (which in the case of print culture includes writers, literary agents, editors, publishers, government arts organisations, the media, schools, book clubs, and book retailers, just to name a few) plays a significant role in establishing and shaping an identity for marginalised 3 constituencies. The implications for this research are far-ranging, since both Western Australia and Australia can be understood as peripheries dominated in their different spheres (the 'national' and the 'international', respectively) by literary cultures residing elsewhere. Furthermore, there are parallels between this dynamic and the dynamic responsible for producing postcolonial literatures. The three publishing houses detailed in this thesis are disadvantaged by many of the factors associated with their distance from the traditional centres of book publishing, while at the same time producing a regional literature that serves as a platform from which the state broadcasts its distinctive contributions to the cultural landscape and to a wider understanding of concepts such as space, place and belonging. These publishing houses changed the way in which Australians and others have come to know and think about 'Australia', re-routing public consciousness and the national imagination.
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McLean, Kathleen Ann 1952. "Culture, commerce and ambivalence : a study of Australian federal government intervention in book publishing." Monash University, National Centre for Australian Studies, 2002. http://arrow.monash.edu.au/hdl/1959.1/7566.
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Brown, Diane. "Publishing Culture : Commissioning Books in Australia, 1970-2000." Thesis, Connect to this title online, 2003. https://vuir.vu.edu.au/304/.
Full textAbstract:
This study primarily examines the cultural and commercial practices of editors and publishers who commission and acquire content in independent Australian publishing houses. My research spans a 30-year transitional period in book publishing from 1970 to 2000 - a period marked by rapid and unstable shifts in publishing culture, reflecting wider social, political, economic and technological change. In a global market economy, more than ever before, the acquisition of local content is critical in fostering original ideas and works by Australian authors. A series of semi-structured interviews with editors and publishers provides a direct source of personal experience and professional industry-based knowledge. These narratives address and engage with individual and collective values, beliefs, assumptions and attitudes which reflect particular personalities and publishing styles. They also contribute to an understanding of the editors' and publishers' commissioning role, where knowledge and content are taken up and developed and publishing decisions are made. An analysis of editors' and publishers' responses further explores the diversity of commissioning and acquisitions environments in which they live and work. Publishing houses are profiled and works of fiction and non-fiction are identified and discussed in an attempt to unpack how and why they were commissioned and developed for publication, and to what social and cultural effect. The dynamics of organisational structure and publishing culture are explored by analysing general and specific publishing models. Editors and publishers discuss how publishing companies operate and offer insights into, and perceptions of, organisational structure and publishing culture and, importantly, how both impact on commissioning practice. Issues of identity, representation and institutionalisation are identified as they relate to developments and trends within publishing and public culture, as a whole, and the ways in which they intersect. This nexus of culture and power is explored through the cultural production of Australian content, and in particular, in Chapters Five and Six, with the impact of second-wave feminism on Australian publishing culture and cross-currents in the production and publication of Aboriginal and Torres Strait Islander works.
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Lau, Pui Yan Flora. "Recruitment and promotion : the role of social ties in publishing." Thesis, University of Oxford, 2011. http://ora.ox.ac.uk/objects/uuid:a4063169-258b-4fb2-953c-0208d9e5f6d2.
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This thesis is an in-depth study of the labour market in the UK publishing sector. The aim is to study the role of social ties in publishing in external recruitment and internal promotion. Conventional sociological studies on social ties and labour market outcomes either neglect the perspective of the recruiter and the referrer or fail to explore the mechanisms by which social ties bring about labour market outcomes. This thesis fills these gaps. I used qualitative research methods, i.e. semi-structured interviews and participant observation for this research. The semi-structured interviews were with 40 interviewees, who were working in different roles (e.g. editorial and design) and levels (e.g. senior and junior) in Oxford and London-based publishing houses. I also served as a committee member of a publishing association in Oxford for seven months. Participant observation serves to triangulate the information I obtained through semi-structured interviews. This thesis examines different aspects of the labour market process and mechanisms. Regarding recruitment methods, I found that whether recruiters use formal or informal (word of mouth) methods depend on the level of uncertainty of recruiting a wrong person and the cost of making such mistakes. The greater the uncertainty and the cost, the more likely recruiters are to use social ties. Social ties serve to provide information about the availability of suitable employees. With regard to selection processes, I found that professional skills are a must but not enough in themselves. Recruiters use informal method at the final stage of selection to ensure the recruits possess the relevant qualities. As for job-hunting methods, I found that most newcomers introduce themselves using formal methods to get into publishing but in fact informality is often embedded in formal methods. Interviewees at managerial level almost entirely got their job through informal channels. Social ties have different functions as people rise through the different levels: whereas first entrants use social ties to obtain information about job opportunities, senior level staff members and freelancers carry with them reputation of their fitness to fill a particular position. Finally, when it comes to internal promotion, employers in my sample promote staff from within the company who already possesses the relevant skills, so as to minimize training costs and get around the uncertainties in settling in new staff. From the employees’ point of view, so long as they perform well in the job and establish a cooperative link with their boss and team members, they would be able to be promoted.
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Meilūnaitė, Vaišvilienė Alina. "Influence of advertising on customer in book market." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100527_135200-04112.
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Paper represents the research of influence of advertising and its results. The research was conducted in two stages: an experiment to evaluate influence of advertising, trademark, and other factors on the choice of books, and a research to interpret the obtained data – influence of advertising was interpreted in the context of respondents’ experience, system of influence of advertising in book market was established, factors differentiating influence of advertising were singled out. The research also analyses theories of advertising influence and estimates the relation between advertising and book business. Theories of the influence of advertising fall into four groups. From theories of market response that bring no transitional effects it is proceeded to theories of persuasion. The relation of advertising and individual experience, and advertising and information was looked into in the framework of publicity and experience. In the second part, book advertising theory was analysed, preceding scientific research and approach to advertising in scientific research of publishing sector were studied, and market research conducted in various countries were analysed to estimate the relation between advertising and book business. Theoretical part of the investigation addresses traits of book market that shape communication of advertising, and subjects of book advertising are estimated from the point of view of influence.Disertacijoje nagrinėjama reklamos ir knygų verslo sąveika, nustatomi knygų reklamos poveikio vartotojui būdai, išskiriami poveikį diferencijuojantys faktoriai. Išnagrinėjus reklamos poveikio teorijas, nustatomi bendrieji reklamos poveikio principai. Reklamos poveikio teorijos suskirstytos į keturias teorijų grupes, – nuo rinkos atsako teorijų, kurios neturi pereinamųjų efektų, pereinama prie įtikinimo teorijų, kurių ribose ilgą laiką plėtotos racionalaus poveikio teorijos buvo peržiūrėtos emocinio poveikio aspektu. Populiarinimo ir patirties teorijų ribose apsvarstytas reklamos ir informacijos, reklamos ir individo patirties santykis. Siekiant įvertinti reklamos ir knygų verslo sąveiką, analizuota knygų reklamos teorija, nagrinėti mokslo darbai, tyrę knygų reklamos ir rinkodaros klausimus, rinkos tyrimai. Teoriniame tyrime svarstomi knygų rinkos bruožai, formuojantys reklamos komunikaciją, poveikio aspektu nagrinėjami knygų reklamos objektai. Reklamos poveikio tyrimas buvo vykdomas dviem etapais, – pirmajame etape atliktas eksperimentas, kurio metu buvo vertinama reklamos, prekės ženklo ir kitų faktorių įtaka knygų pasirinkimui; antrajame etape atliktas tyrimas gautiems duomenims paaiškinti – reklamos poveikis išnagrinėtas individo patirties kontekste, nustatyta reklamos poveikio sistema knygų rinkoje, išskirti reklamos poveikį diferencijuojantys veiksniai.
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Philippi, Simone [Verfasser], and Antje von [Akademischer Betreuer] Graevenitz. "International Art Book Publishing. Internationalisierungskonzepte deutscher Kunstbuchverlage seit 1990 / Simone Philippi ; Betreuer: Antje von Graevenitz." Heidelberg : arthistoricum.net, 2005. http://d-nb.info/118793528X/34.
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Carlotto, Giulia <1996>. "Book Rights Trading and Its Agents: A Comparison of the Western and Chinese Publishing Industries." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/18942.
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This thesis, divided into three chapters, tries to analyze the process of foreign books rights acquisition in the PRC. To do that, in the first chapter I thoroughly examine the Western publishing industry; in particular, I describe the structure of publishing houses and how books rights are acquired by publishers. I look into how editors choose which manuscripts they are interested in publishing and examine the various steps of the book rights acquisition process. After a description of copyright, its definition and historical development, I move on into examining the role literary agents, scouts and book fairs play in the industry. I particularly focus on the emergence of literary agents as a result of the commercialization of literature and on their pivotal role in today’s industry. In the final part of this chapter, I then examine how marketing is used by publishers, underlying authors’ “platform” exploitation and collaboration with social media influencers.
The second chapter compares the Western publishing industry to the Chinese one and looks into how foreign books rights are acquired by Chinese publishers. I divided this chapter into two sections: in the first macro section, I examine the size and structure of Mainland China’s book market, with particular attention to the juxtaposition between state-run and (quasi)private publishing houses (i.e. “culture agencies”), their collaboration through trade in ISBNs and its implications. After an examination of the development of Chinese copyright law, I then focus on two of the methods foreign publishers can use to enter the Chinese market: export editions and joint ventures with Chinese partners. Still, the most common way for foreign books to enter China is through rights acquisition; therefore, the second macro section of this chapter focuses on the Chinese book traders that are responsible for such acquisitions. By trying to compare the information I gathered in the first chapter, I look into how literary agencies operate in the country and into the different (and less relevant) role played by agents and editors, while also trying to find the reasons behind such striking differences. In this analysis of rights handling, Chinese book fairs and their current development are also described. I then focus on the commercialization of titles by exploring the role of authors’ “platform” in the PRC. I finally look into the specifically Chinese phenomena that could come close to our online book communities: the development of online literature and the sale of books carried out by KOLs on WeChat.
In the third chapter, I use the case study of J.K. Rowling’s Harry Potter book series as an example to dissect the publication process of a successful foreign title in China. In this final chapter I initially describe the current state of the flourishing children’s literature market segment; then, I analyze the Chinese publication process of the Harry Potter series in Mainland China: I underline the factors behind the success of the series in the country and focus on the fight for acquiring its translation rights, in the end won by the People’s Literature Publishing House thanks to their high “symbolic capital”. Another fundamental topic of this chapter is the Chinese translation of the books: I try to analyze the different approaches translators followed in order to create a final text that could be both lyrical and mysterious as well as enjoyable and culturally close to young Chinese readers’ references; I also examine how the series was commercialized and presented to its readership. Finally, I study the last challenge publishers had to deal with in this process, counterfeiting, not only in terms of the negative impact of piracy and copyright infringement in the country, but also considering the factors that led to their development and the reasons, apart from the lucrative ones, from which the fake Harry Potter books originated.
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Khalil, George. "The Leaf Project : E-Reading Platform Commercialization Plan." Thesis, KTH, Kommunikationssystem, CoS, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91045.
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The publishing industry currently faces a re-birth due to the rise of Information Technology (IT),which has created new production and distribution channels. Paper is no longer the only form for publishing; tablets, e-reader, smart phones, and Personal Computer (PC) screens are gaining anincreasing market share. The Leaf Project aims to position itself in the publishing industry by creating a new business start-up exploiting this IT revolution. We divide the publishing industry into three different parts: Production is concerned about content creation and acquisition. Distribution concerns delivering the content to consumers. Access and presentation is about how the content is presented to consumers and how they can access this content. In The Leaf Project we are developing a new way to distribute publications, along with creating an end user interface to browse and access this content. The project is divided into four different masters theses. One is concerned with creating the distribution network, and another is concerned with creating the end user interface. This thesis provides a market analysis and proposes a business model. The fourth thesis will consolidate the complete project by developing a business plan. When looking into the three different parts of the publishing industry, this commercialization plan first benchmarks the proposed end user application and the distribution network by comparing them with currently marketed products. Following this the thesis will examine what is the best content that could be distributed through our network. The final part of this thesis will recommend a business model based on the outcomes of the first two parts of this thesis. This thesis project should be useful for the fourth thesis project that must create an appropriate business plan and this thesis should also help the technical developer by providing market analysis that can be used to guide technical decisions.Förlagsbranschen står för närvarande inför en pånyttfödelse på grund av uppkomsten av informationsteknik (IT), vilket har skapat nya produktions- och distributionskanaler. Papper är inte längre den enda publiceringsformen; tablets, e-läsare, smartphones, och PC-skärmar har börjat få en allt större marknadsandel. Leaf Projektet syftar till att positionera sig i förlagsbranschen genom att skapa ett startup-företag som utnyttjar IT-revolutionen. Vi delar in förlagsbranschen i tre olika delar: Produktion handlar om att skapa och förvärva innehåll. Distribution handlar om att leverera innehåll till konsumenter Tillgång och presentation handlar om hur innehållet presenteras för konsumenterna och hurde kan komma åt innehållet. I Leaf Projektet utvecklar vi ett nytt sätt att distribuera publikationer, samtidigt som vi skapar ett gränssnitt för slutanvändaren att bläddra i och komma åt innehållet. Projektet är indelat i fyra olika magistersavhandlingar. En handlar om att skapa distributionsnät, och en annan handlar om att skapa gränssnittet för slutanvändaren. Denna avhandling ger en marknadsanalys och föreslår en affärsmodell. Den fjärde avhandlingen kommer att sammanfatta hela projektet genom att presentera enaffärsplan. Vår affärsmodell presenterar den tilltänkta gränssnittet för slutanvändaren samt distributionsnätverket genom att jämföra dem med produkter som redan finns på marknaden. Efter detta, kommer avhandlingen att undersöka vilket innehåll skulle bäst kunna distribueras genom vårt nätverk. Den sista delen av denna uppsats kommer att lägga fram en affärsmodell baserad på resultaten av de två första delarna av denna avhandling. Denna avhandling borde bli användbar för den fjärde avhandlingen som måste skapa en rimlig affärsplan och avhandlingen borde också hjälpa den tekniska utvecklaren genom att visa en marknadsanalys som kan användas för att styra tekniska beslut.