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McLean, Kathleen Ann 1952. "Culture, commerce and ambivalence : a study of Australian federal government intervention in book publishing." Monash University, National Centre for Australian Studies, 2002. http://arrow.monash.edu.au/hdl/1959.1/7566.
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Mann, Alastair. "The book trade and public policy in early modern Scotland c.1500-c.1720." Thesis, University of Stirling, 1997. http://hdl.handle.net/1893/2200.
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Few historians would question the importance of national literature to the understanding of national history. Less frequently, especially in Scottish history, is equal attention given to the print medium. Publishing and the book trade represent a complex cocktail of conscience and commerce, of ideology and industry, and one of the tensions within the study of publishing, especially in the turmoil of the early modern period, is the assessment of motive underpinning the act of publication. Two objectives are sought in this research of the book trade of Scotland c1500 to c1720. The degree, scale, structure and financial basis of the book trade are considered. In particular, data obtained from a large number of existing and new references to individual booksellers and printers has been accumulated in order to establish the extent, development, and general pattern of commerce. Secondly, the interaction of public policy and the book trade is explored with separate chapters on the policy of the burghs, the church and the government. As part of government control close scrutiny is given to the law of publishing with chapters devoted to copyright and censorship, two themes for which adequate Scottish study is long overdue. In addition, a bridging chapter is included dealing with trade links between Scotland and the Low Countries, and this reflects vividly the conflicting demands of permission and prohibition for book merchants and book regulators. The research comes to two apparently contrasting conclusions. The book trade of early modern Scotland was in many respects similar to those of other European nations at this time, especially England and the Low Countries. The desire for profit and intellectual improvement, but also adequate controls, were common to all literate societies. Equally, although the beaches of Scottish print culture were battered by the influences of Dutch and English commercial, legal and administrative conventions, Scotland developed its own unique relationship to the printed word - a Scottish tradition.
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Winters, Jennifer. "The English provincial book trade : bookseller stock-lists, c.1520-1640." Thesis, University of St Andrews, 2012. http://hdl.handle.net/10023/3449.
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The book world of sixteenth-century England was heavily focused on London. London's publishers wholly dominated the production of books, and with Oxford and Cambridge the booksellers of the capital also played the largest role in the supplying and distribution of books imported from Continental Europe. Nevertheless, by the end of the sixteenth century a considerable network of booksellers had been established in England's provincial towns. This dissertation uses scattered surviving evidence from book lists and inventories to investigate the development and character of provincial bookselling in the period between 1520 and 1640. It draws on information from most of England's larger cities, including York, Norwich and Exeter, as well as much smaller places, such as Kirkby Lonsdale and Ormskirk. It demonstrates that, despite the competition from the metropolis, local booksellers played an important role in supplying customers with a considerable range and variety of books, and that these bookshops became larger and more ambitious in their services to customers through this period. The result should be a significant contribution to understanding the book world of early modern England. The dissertation is accompanied by an appendix, listing and identifying the books documented in nine separate lists, each of which, where possible, has been matched to surviving editions.
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Growe, Amanda. "Publishing a Canadian business memoir: a case study /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2631.
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Barnard, Riana. "Die uitdaging van volhoubare groei : 'n kritiese ondersoek na uitgewerstrategiee." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50329.
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Thesis (MBA)--Stellenbosch University, 2005.ENGLISH ABSTRACT: The buying and reading patterns of book lovers have changed dramatically over the past decade. The effects of a shrinking reading market are far-reaching: tough(er) competition not only affects the profitability of the industry, but also places increasing pressure on sustainable growth over the long tenm. Hence the aim of this investigation: (0 identify publishing strategies that could counter these tendencie. .. - with reference to a study comparing the situation in the Netherlands and in South Africa. Michael E. Porter's model offers a useful framework for the critical assessment of international patterns in the publishing world. Changing client needs result in books competing all the more intensely with other forms of entertainment for disposable rands. However, in this struggle for survival the inherent value of books is being destroyed by too low profit margins. Porter's model also fits local tendencies, such as stiffer competition from overseas role players for whom geographical expansion to developing countries is the only way to attain and keep market share. An analysis of the Dutch industry presents three strategic choices: market domination, variety-based positioning or needs-based positioning. Within the context of the South African industry the conclusions of this study could find valuable applications, especially for the publishers in the NB group: • Market domination is not a viable strategy for a local publisher in South Africa. The competition offered by imported books (with a market share of 73%) is too strong. • Radical technological development demands a multi-media approach. Although the success of this strategy has not been adequately demonstrated, large-scale investment by new ventures in the Dutch industry underlines the necessity to investigate possibilities. • Although NB Publishers have lead the Afrikaans niche market with literature of high quality for decades, this segment is threatened by the increasingly important role of English, as well as the wide variety of world literature available in local bookshops. Moreover, profit from the Afrikaans niche market is being further eroded by foreign publishers establishing local imprints in South Africa and luring top writers. IT NB Publishers wish to maintain the lead in this market segment, they have to implement a strategy that not only guarantees quality, but manages to draw and keep the best writers and editors. Further hereto, specific actions need to be launched to develop the Afrikaans niche market. • In the relatively small South African market focus on future growth is essential. This given demands by implication a strategy that develops the underutilized potential of the black middle class. • All leading publishers in South Africa have a social responsibility to promote the reading, writing and availability of books, and strategies to this effect need to be coordinated with those of the Government.
AFRIKAANSE OPSOMMING: Boekliefhebbers se koop- en leespatrone het in die afgelope dekade dramaties verander. Die gevolge wat 'n krimpende lesersmark inhou, is verreikend: Strawwe(r) mededinging beinvloed nie net die winsgewendheid van die industrie nie, maar plaas ook toenemend druk op langtermynvooruitsigte van volhoubare groei. Daarom wil hierdie ondersoek - aan die hand van 'n vergelykende studie tussen Nederland en Suid-Afrika - uitgewerstrategiee vind wat hierdie tendense kan teewerk. Michael E. Porter se model bied 'n handige raamwerk waarbinne internasionale patrone in die uitgewerswereld krities beskou kan word, o.m. klantbehoeftes wat verander sodat boeke al sterker moet meeding om besteebare rande naas ander vorme van vermaak, terwyl die inherente waarde van boeke in 'n stryd om oorlewing vernietig word deur te lae pryspunte. Ook plaaslike tendense pas binne hierdie model, byvoorbeeld strawwer mededinging van oorsese rolspelers vir wie geografiese uitbreiding na ontwikkelende lande die enigste manier is om markaandeel te wen en te behou. 'n Analise van die Nederlandse industrie bring drie strategiese keuses na vore: markdominansie, variteit-gebaseerde, of behoefte-gebaseerde posisionering. Gevolgtrekkings uit die ondersoek kan - binne die konteks van die Suid-Afrikaanse bedryfsomgewing - waardevolle toepassings vind, veral by die NB-Uitgewersgroep: • Markdominansie is geen strategiese koers vir 'n plaaslike uitgewer in Suid-Afrika nie. Die mededinging van ingevoerde boeke (met 'n markaandeel van 73%) is te sterk. • Ingrypende tegnologiese ontwikkelinge vereis 'n multi-mediale aanpak. Hoewel die sukses van hierdie strategiese keuse nog nie genoegsaam bewys is nie, beklemtoon grootskaalse beleggings deur nuwe ondernemings in die Nederlandse industrie die noodsaak om moontlikhede te ondersoek. • Alhoewel NB-Uitgewers vir dekades in die Afrikaanse nismark die markleier was met literatuur van hoë gehalte, word hierdie segment bedreig deur die rol van Engels wat toenemend belangriker word, asook die wye verskeidenheid van wereldliteratuur wat in plaaslike boekwinkels beskikbaar is. Daarby word wins uit die Afrikaanse nismark verder weggekalwe deurdat buitelandse uitgewers plaaslike drukname in Suid-Afrika vestig en topskrywers wegrokkel. lndien NB-Uitgewers steeds die voortou wil neern in hierdie marksegment, moet 'n strategie geimplementeer word wat nie net gehalte waarborg nie, maar ook topskrywers en redaksionele talent werf en behou. In aansluiting hierby moet spesifieke aksies geloods word om Afrikaans as nismark uit te bou. • In die relatief klein Suid-Afrikaanse mark is 'n gerigtheid op toekomstige groei noodsaaklik. By implikasie vra hierdie gegewe om 'n strategie waarin die onbenutte potensiaal van die swart middelklas ontgin kan word. • Alle leidende uitgewers in Suid-Afrika het 'n sosiale verantwoordelikheid om lees, skryf en die beskikbaarheid van boeke te bevorder, en hierdie strategiee behoort met die van die regering gekoordineer te word.
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Reed, Christopher A. "Gutenberg in Shanghai mechanized printing, modern publishing, and their effects on the city, 1876-1937 /." online access from Digital dissertation consortium, 1996. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?9703253.
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Lau, Pui Yan Flora. "Recruitment and promotion : the role of social ties in publishing." Thesis, University of Oxford, 2011. http://ora.ox.ac.uk/objects/uuid:a4063169-258b-4fb2-953c-0208d9e5f6d2.
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This thesis is an in-depth study of the labour market in the UK publishing sector. The aim is to study the role of social ties in publishing in external recruitment and internal promotion. Conventional sociological studies on social ties and labour market outcomes either neglect the perspective of the recruiter and the referrer or fail to explore the mechanisms by which social ties bring about labour market outcomes. This thesis fills these gaps. I used qualitative research methods, i.e. semi-structured interviews and participant observation for this research. The semi-structured interviews were with 40 interviewees, who were working in different roles (e.g. editorial and design) and levels (e.g. senior and junior) in Oxford and London-based publishing houses. I also served as a committee member of a publishing association in Oxford for seven months. Participant observation serves to triangulate the information I obtained through semi-structured interviews. This thesis examines different aspects of the labour market process and mechanisms. Regarding recruitment methods, I found that whether recruiters use formal or informal (word of mouth) methods depend on the level of uncertainty of recruiting a wrong person and the cost of making such mistakes. The greater the uncertainty and the cost, the more likely recruiters are to use social ties. Social ties serve to provide information about the availability of suitable employees. With regard to selection processes, I found that professional skills are a must but not enough in themselves. Recruiters use informal method at the final stage of selection to ensure the recruits possess the relevant qualities. As for job-hunting methods, I found that most newcomers introduce themselves using formal methods to get into publishing but in fact informality is often embedded in formal methods. Interviewees at managerial level almost entirely got their job through informal channels. Social ties have different functions as people rise through the different levels: whereas first entrants use social ties to obtain information about job opportunities, senior level staff members and freelancers carry with them reputation of their fitness to fill a particular position. Finally, when it comes to internal promotion, employers in my sample promote staff from within the company who already possesses the relevant skills, so as to minimize training costs and get around the uncertainties in settling in new staff. From the employees’ point of view, so long as they perform well in the job and establish a cooperative link with their boss and team members, they would be able to be promoted.
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Azzam, Firdaus Ahmad. "Scholarly publishing in Malaysia : a study of marketing environment and influences on readership behaviour." Thesis, University of Stirling, 1995. http://hdl.handle.net/1893/2172.
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The role of publishing in the development of societies has been crucial, but many still tend to overlook the wider societal impact of publishing and concentrate purely on its direct economic contribution. The aim of this thesis is to draw attention to the wider impact of publishing as an instrument for the betterment of society. In particular the thesis examines the role of marketing in all its aspects in the publishing process at the international, national and industrial level (from inception to completion of publications). The study hopes to shed light on some of the environmental factors which affect publishing in general, publishing in the Malaysian context, and particularly scholarly publishing, which has its own peculiar traits. In order to have a clearer idea of the publishing scenario it is essential first to identify the symptoms; therefore it is important to examine the macro-marketing environment which constitutes the socio-political and commercial envelope in which the publishing industry resides, and then the micro-marketing environment and marketing systems which constitute the local industry level influences and internal company marketing force respectively. Having looked at these aspects of the marketing environment, the research concentrates on the most crucial factor in the success of any business, the buyer. The importance of measuring consumer satisfaction also dictated why the researcher made use of questionnaires for lecturers and students as sources of primary data for this study. Lecturers' roles in marketing books indirectly should not be overlooked by publishers; their unique offering is the special ability to identify and satisfy students' needs, analogous to the role played by doctors in the marketing of pharmaceutical drugs. An investigation is made of consumers' profile (lecturers and students) in order to deduce their reading and buying behaviour, and further in the case of lecturers, writing proficiency. These findings may provide better understanding of the marketing ramifications emanating from the publishing process in general and scholarly publishing in particular. Although libraries are one of the primary customers for scholarly publications, the survey conducted with them was far smaller in scope than those conducted on lecturers and students since they merely act as intermediaries while the latter are the ultimate users of scholarly publications. Scholars and publishers may co-operate happily in the writing and creating of scholarly books, but the publisher faces serious limitations upon his freedom to act purely for the betterment of scholarship. Thus, the focus of this study is how to bridge the gap between dissemination of knowledge through published means and the economics of publishing as a commercial concern. The notion of "social profit" is introduced to help deal with some of the conflicting concerns of scholarly publishers, as well as to argue against the normal argument of "social obligations" put forward by many government publishing agencies and university presses in Malaysia. The study concludes that main factors which determine the present situation of scholarly publishing include the relative infancy of the publishing industry in Malaysia; the small market for publications, in particular scholarly publications; the emphasis on textbook production which has resulted in a dearth of books in other areas; frequent changes of language policy which have damaged publishing programmes in both English and bahasa Melayu; the poor reading habit of the population in general (notwithstanding the high literacy rate); and more distressingly for scholarly publishers, the poor reading habit of students and lecturers; the lack of understanding of the publishing process by people involved in the industry; insufficient numbers of good authors especially those who can write in bahasa Melayu; poor planning and distribution, and above all the absence of reliable and up to date information on the industry. It is hoped that this research will generate interest in this neglected, yet nevertheless important, area which is essential to the development and national well being. An analysis of the marketing environment within the publishing business reveals the problems facing the industry, and suggests that a more appropriate system will be possible only when effective steps are taken to meet the needs of this industry and provide the needed support. This can only be realised by a detailed study to determine the long-term and short-term needs for books and other materials, and the various methods of meeting these needs. It is also important in determining how the industry can be strengthened and expanded to meet future needs. Although government efforts have reflected the awareness of the importance of textbooks in developing and upgrading the standard of education in Malaysia, they have also resulted in some measure in discouraging scholarly publications within the publishing industry. The publishing business in Malaysia deserves greater attention because of the significant position of Malaysia in Asia and ASEAN sub-continent in particular, and the contribution of education to its economic and social development.
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Furuland, Gunnel. "Romanen som vardagsvara : förläggare, författare och skönlitterära häftesserier i Sverige 1833-1851 från Lars Johan Hierta till Albert Bonnier /." Stockholm : LaGun, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7806.
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Rogers, Janine. "Gender and the literature culture of late medieval England." Thesis, McGill University, 1998. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=35053.
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This dissertation explores the impact of gender ideologies held by medieval readerships on the production of books and circulation of texts in late medieval England. The first chapter explores how the professional book trade of late medieval London circulated booklets of Chauceriana which constructed masculinity and femininity in strict adherence to the courtly love literary tradition. In the second chapter, I demonstrate that such a standardized representation of courtly gender could be adapted by a readership removed from the professional book trade, in this case the rural gentry producers of the Findern manuscript, who present a revised vision of femininity and courtliness in their anthology. This revised femininity includes several texts which privilege the female speaking voice. The third chapter goes on to investigate the use of the female voice in one particular genre, the love lyric, and asks if the female lyric speaker can be associated with manuscripts in which women participated as producers or readers. Finally, the fourth chapter turns to masculinity, examining how the commonplace book of an early 16th century grocer, Richard Hill, contains selections from didactic and recreational literature which reinforce the ideals of masculine conduct in the merchant community of late medieval London. The dissertation concludes that manuscript contexts must be taken into account when reading gender in medieval English literature.
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Lindström, Clara. ""Antingen så lägger man sig ner och dör eller så försöker man" : En intervjustudie om några förläggares och bibliotekariers inställning till e-bokshantering på svenska folkbibliotek." Thesis, Uppsala universitet, Institutionen för ABM, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-253310.
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This master thesis aims to examine how public libraries in Sweden are practically and ideologically equipped to deal with e-books, outside of the dominant distributor Elib. The study also aims to find out what’s required of the book market and the public libraries to make further progress in the question of e-books. In Sweden e-books are still representing only a small amount of all the library loans and an even smaller amount of the commercial book market. The methodological and theoretical ground for the thesis is Grounded Theory, and the survey is based on interviews with publishers, librarians and distributors. The conclusions of this thesis are that the public libraries lack resources to invest in e-books, and that they also lack in knowledge about the media and its readers. It also exposes that both internal and external collaboration efforts need to be further developed. In addition to this it also becomes clear that the libraries’ and publishers' digital presence is crucial in their efforts to reach out with literature to the readers. The findings above are closely interwoven with two conceptions of a more abstract kind. The first relates to the issue of the identity of the public library and the question of how they should manage their mission in a still developing digital world. The second concerns the issue of the value of the e-book vs. the value of the printed book. Both publishers and libraries still see the printed book as superior to the e-book, wherefore libraries are reluctant to invest in books that will not be a part of a traditional bookshelf collection. In order to work more actively with the development and further adapt to a future digital society, it is these factors that the book market and the public libraries must work on in order to reach out with literature to the readers. This is a two years master’s thesis in Archive, Library and Museum Studies.
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Norman, Emma. "E-bokens värden : En komparativ studie av bokbranschens och folkbibliotekens uttalanden om e-boken i Svensk Bokhandel och Biblioteksbladet år 2000-2014." Thesis, Uppsala universitet, Institutionen för ABM, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-267175.
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The purpose of this thesis in Library and Information Science (LIS) is to examine how the book industry and the public libraries discuss the electronic books values in the Swedish journals Svensk Bokhandel and Biblioteksbladet. The method has been to compare statements from the book industries and the public libraries in articles during the period 2000-2014. Paula Schultz Nybackas thesis Bookonomy - the consumption practice and value of book reading provides the theory of the thesis. The material consists of selected articles in Svensk Bokhandel och Biblioteksbladet. The results of the analysis show that the book industry and the public library think and treat the ebook differently. The book industry perceive the economic value of the ebook, and the public libraries are focused on the literary value of the ebook. That can explain why the public libraries and the book industry can’t seem to find a solution about ebook lending at the public libraries in Sweden.This is a two-year master’s thesis in Archive, Library and Museum studies.
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Della, Rocca de Candal Geri. "Bibliographia Historica Byzantina : a historical and bibliographical description of the early editions of the Corpus Historiæ Byzantinæ (1556-1645)." Thesis, University of Oxford, 2016. https://ora.ox.ac.uk/objects/uuid:110af123-aec5-4518-984e-f92a2acfd3c6.
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This thesis is concerned with the editorial, printing and marketing history of four Byzantine historical narratives, published between 1556 and 1645, and soon collectively identified under the name Corpus Historiæ Byzantinæ (hereinafter, 'Byzantine Corpus'). The four Byzantine historians - Ioannes Zonaras, Niketas Choniates, Nikephoros Gregoras and Laonikos Chalkokondyles - enjoyed considerable popularity in early modern Europe, with a peak of interest in the second half of the sixteenth century. This thesis aims at highlighting how these four texts, despite being so popular in a number of early modern European countries (particularly in the German-speaking area, in Italy and in France), did not do so for the same reasons: in fact, depending on the country in which these books were printed, they were marketed, perceived and read in very different ways. This element is particularly relevant in light of the fact that the Byzantine Corpus represents the earliest predecessor of the Corpus Fontium Historiæ Byzantinæ, the modern resource for the study of Byzantine historical sources. Chapter 1 analyses the early formation of the Byzantine Corpus and, in particular, the figure of Hieronymus Wolf, first editor of the Byzantine Corpus, often considered the 'father' of Byzantine studies; his relation with his patrons, the Fuggers of Augsburg; finally, his relation with his publisher, the Basel printer Johannes Oporinus. It then provides contextualised bibliographical and paratextual descriptions of the editiones principes of the Byzantine Corpus, all printed in Basel. Chapters 2-5 reflect the same comparative approach, used to investigate how the later editions of the Byzantine Corpus were prepared and marketed in different European countries: each chapter provides a bibliographical and paratextual analysis of the subsequent German, Italian, French and Genevan editions respectively. The Conclusions draw together all the information collected in the previous chapters and investigate three pivotal aspects of the Byzantine Corpus: i) the formation of the Byzantine Corpus and the individual popularity of each of the four Byzantine historians based on the frequency and popularity of both individual and collective editions; ii) the distinctive reasons of their popularity, analysed through a comparison of the different approaches with which editors and publishers have presented these texts to their respective audiences in Germany, Italy and France; iii) the reasons for the rise and decline in popularity of the Byzantine Corpus in the early seventeenth century.
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Aardse, Kent Alexander, and University of Lethbridge Faculty of Arts and Science. "The print artifact in the age of the digital : the writings of Mark Z. Danielewski and Steve Tomasula." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of English, 2011, 2011. http://hdl.handle.net/10133/3069.
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The primacy of the print novel as the main mode for knowledge dissemination
and communication is being challenged today by the vast influx and pervasiveness of
digital media. Print literature, then, is at potential risk for obsolescence, as digital
technology creates new modes of narrative distribution. The novel, therefore, is in the
midst of a metamorphosis, having to adapt in order to properly situate itself within the
new media ecology.
Somewhat paradoxically, the same digital technology that challenges print
literature’s primacy is responsible for the novel’s adaption. The changing face of the page
creates new novels that reflect the digital in print, through changes in typography, layout,
and design. These changes illuminate the need for a material-specific methodology in
literary theory, and brings about the death of postmodernism in the new, digital
environment.
ivvi, 91 leaves ; 29 cm
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Higgins, Benjamin David Robert. "We have a constant will to publish : the publishers of Shakespeare's First Folio." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:ab876515-5984-46a5-8bf0-8346165fb583.
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This thesis is a cultural history of the publishing businesses that financed Shakespeare's First Folio. The thesis argues that by 1623 each of the four businesses that formed the Folio syndicate had developed an influential reputation in the book trade, and that these reputations were crucial to the cultural positioning of the Folio on publication. Taking its lead from a dynamic new field of study that has been called 'cultural bibliography', the thesis investigates the histories and publishing strategies of the business owned by the stationers William and Isaac Jaggard, who are usually thought of as the leading members of the Folio project, as well as those owned by William Aspley, John Smethwick, and Edward Blount. Through detailed analysis of the publishing strategies of each stationer, the thesis puts forward new theories about how these men influenced the reception of the Folio by transferring onto it their brands, and the expectations of their readerships. The business of each Folio stationer was like a stage with an audience assembled around it, waiting for the next production to emerge. This thesis identifies the publishing activities that attracted the audiences of the Jaggards, Blount, Smethwick, and Aspley, and ultimately suggests the Folio was granted significant legitimacy through the collaboration of these men. After an introductory chapter that locates the thesis in its scholarly field, the first chapter tells the history of syndicated book publishing in England, and reviews what we know of the pre-production process of the First Folio, taking a particular interest in how the publishing syndicate formed. The following chapters then form a series of case studies of the four publishing businesses, reviewing the apprenticeships and careers of each stationer before suggesting how those careers created a context of meaning for the Folio. These case studies focus on the authoritative reference publishing of the Jaggards, the religious publishing of William Aspley, the geographical location of John Smethwick's publishing business beside the Inns of Court, and the cultural achievements of Edward Blount. In conclusion the thesis explores the idea that it was the unique partnership of these businesses that consecrated the Folio as an emblem of literary taste.
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Hartigan, Caitlin Carol. "Image, manuscript, print : Le Roman de la rose, ca. 1481-1538." Thesis, University of Oxford, 2013. http://ora.ox.ac.uk/objects/uuid:51474485-d7f1-43f9-8fc7-c7132037e75b.
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This thesis examines the transmission and reception of images in Le Roman de la rose manuscripts and printed editions of the late fifteenth and early sixteenth centuries. Through in-depth case studies, I analyse how illustrators, editors, and readers used printed imagery in Rose books ca. 1481-1538, during the period of Rose printed edition production, exploring wider cross-disciplinary issues concerning the history of the book, the relationship between word and image, and readership practices following the advent of French printing. I argue that the mobility of printed imagery, which was facilitated in part by the wider dissemination of woodcuts in workshops, influenced the form and function of images in books. In addition, I problematize the 'transition' from manuscript to print in the later Middle Ages, through an investigation of artisans' personal and professional collaborations and evidence of image sharing between hand-illustrated and printed books. Bookmakers and readers used printed imagery in fascinating ways in books, appropriating and modifying woodcuts in order to engage with certain subjects and motifs. Readers' visual responses to books are under-examined, and I assess how readers' drawings add insight into their understanding of printed editions and those editions' visual iconography. French books contain a large body of evidence pertaining to image production and reception, but printed imagery is often overlooked, despite its potential to shed light on the practices of illustrators, editors, and readers. I provide new strategies for examining patterns of printed image production, circulation, and reception in the visual presentations of manuscripts and printed editions of this period. I also deepen understanding of the Rose and its consumption in the later Middle Ages and Renaissance, probing the role of images in books.
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Wrightson, Nicholas Mikus. "Franklin's networks : aspects of British Atlantic print culture, science, and communication c.1730-60." Thesis, University of Oxford, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.670081.
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Ortega, Sáez M. (Marta). "Traducciones del franquismo en el mercado literario español contemporáneo: el caso de Jane Eyre de Juan G. De Luaces." Doctoral thesis, Universitat de Barcelona, 2013. http://hdl.handle.net/10803/123282.
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Esta tesis doctoral explora las traducciones de literatura en lengua inglesa producidas en el franquismo todavía comercializándose en la actualidad y analiza el impacto que ejercen en el lector contemporáneo. En particular se ha examinado la versión de Jane Eyre llevada a cabo por Juan G. de Luaces publicada por la editorial Iberia en 1943 y que Espasa Calpe ha sacado al mercado en 2011 en la colección “Austral”. A excepción de exiguas modificaciones estilísticas, las supresiones y los cambios retóricos de la versión de Luaces se mantienen en esta reciente edición, prolongando criterios traductológicos generalizados en la España de posguerra. El análisis comparativo entre la novela de Charlotte Brontë y la traducción ha revelado abundantes supresiones y modificaciones de aspectos relacionados con los roles de género, modelos familiares, religión e intertextualidad. Por otra parte, se han producido alteraciones de aspectos retóricos como el cambio del tiempo verbal, el modo narrativo, los apóstrofes al lector y el heterolingüismo. El análisis ha sido complementado mediante la utilización de una metodología teórica interdisciplinar que aglutina el enfoque cultural y la sociología crítica bourdieusiana en los estudios de traducción junto al examen paratextual y el análisis de la censura. Por una parte, la aproximación a la traducción como una práctica sociocultural ha resultado operativa para ofrecer una investigación más exhaustiva del producto final y también de las posibles causas de las modificaciones llevadas a cabo en la traslación. Por consiguiente, se ha estudiado el contexto histórico en el que influyen condicionantes específicos (poder, ideología, manipulación, intereses nacionales o religión) así como el entramado social en el que funcionan los agentes involucrados en el proceso de traducción (motivaciones personales y profesionales o posición en la estructura jerárquica del “campo”, entre otros). En segundo lugar, el examen de la censura presente en ambos contextos, institucional en el primero y económica en el segundo, junto con otros tipos de “manipulación”, ha servido para proporcionar una dimensión adicional a la interpretación sociocultural. El análisis paratextual se suma a estas perspectivas, ofreciendo información tanto sobre el objeto final y su presentación al público lector como sobre los discursos que circulan a su alrededor, que influirán en su recepción. La exploración de estos elementos ha demostrado la anacronía de esta versión sexagenaria y la distorsión de la obra más reconocida de la autora británica, distinguida con un notable grado de capital simbólico desde mediados del siglo XIX. En línea con el planteamiento bourdieusiano se ha inferido que en la comercialización de Jane Eyre de 2011 el principio heterónomo ha prevalecido a la adecuación del contenido en el contexto actual.The ongoing production of translations produced during the Franco regime begs the question of what the contemporary reader makes of a text generated over seventy years earlier. The thesis centres on the 1943 translation into Spanish of Charlotte Brontë’s renowned Jane Eyre, the labour of Juan G. de Luaces, who had established a name for himself as a journalist, poet and writer of prose fiction in 1920s and 30s Spain. Following the Civil War, Luaces became the country’s most prolific translator of literary texts from English into Spanish. An analysis has been set up to compare the 1943 translation and 2011 version, which reveals how gender issues, family models, religion, together with other ideological or rhetorical features were modified or suppressed in order to adjust to the regime’s dictates. Both cultural and sociological theories applied to translation have been drawn upon whilst a paratextual assessment together with an examination of the impact of censorship, generated by both self and state, have created an interdisciplinary approach which substantiates the comparative analysis and ultimately accounts for the manipulations in the 1943 version, echoed in the 2011 publication.
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Hassouna, Ghounem El Sayed. "La recepción de la literatura española e hispanoamericana en la cultura árabe." Doctoral thesis, Universitat de Barcelona, 2020. http://hdl.handle.net/10803/671077.
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El presente trabajo hace una aproximación a la recepción de obras de la literatura española e hispanoamericana en el mundo árabe. A través de una labor de rastreo de las obras traducidas del español al árabe, desde el inicio de la traducción en la era moderna. De los datos recopilados en la presente investigación es posible extraer un balance objetivo de las obras traducidas, los autores, los traductores, su profesión, el país árabe que más ha traducido obras de literaturas hispánicas y la obra más traducida en el mundo
árabe, con los apartados estadísticos relacionados con el volumen de las obras traducidas. Este estudio considera el periodo comprendido entre los años 1952 y 2018, hace una visión panorámica de los cambios en las tendencias en la literatura escrita en español según el número de obras traducidas.This paper proposes an approach to the reception of works of Spanish and Latin American literature in the Arab world. Through a work of tracking the works translated from Spanish to Arabic, since the beginning of the translation in the Modern era. From the data collected in the present investigation it is possible to extract an objective balance of the translated works, the authors, the translators, their profession, the Arab country that has most translated works of Hispanic literatures and the most translated work in the Arab world, with the statistical sections related to the volume of translated works. This study considers the period between the years 1952 and 2018, gives a panoramic view of the changes in trends in literature written in Spanish according to the number of translated works.
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Thomas, Drew B. "The industry of evangelism : printing for the Reformation in Martin Luther's Wittenberg." Thesis, University of St Andrews, 2018. http://hdl.handle.net/10023/14589.
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When Martin Luther supposedly nailed his Ninety-Five Theses in 1517 to the Castle Church door in Wittenberg, the small town had only a single printing press. By the end of the century, Wittenberg had published more books than any other city in the Holy Roman Empire. Of the leading print centres in early modern Europe, Wittenberg was the only one that was not a major centre of trade, politics, or culture. This thesis examines the rise of the Wittenberg printing industry and analyses how it overtook the Empire's leading print centres. Luther's controversy—and the publications it produced—attracted printers to Wittenberg who would publish tract after tract. In only a few years, Luther became the most published author since the invention of the printing press. This thesis investigates the workshops of the four leading printers in Wittenberg during Luther's lifetime: Nickel Schirlentz, Josef Klug, Hans Lufft, and Georg Rhau. Together, these printers conquered the German print world. They were helped with the assistance of the famous Renaissance artist, Lucas Cranach the Elder, who lived in Wittenberg as court painter to the Elector of Saxony. His woodcut title page borders decorated the covers of Luther's books and were copied throughout the Empire. Capitalising off the demand for Wittenberg books, many printers falsely printed that their books were from Wittenberg. Such fraud played a major role in the Reformation book trade, as printers in every major print centre made counterfeits of Wittenberg books. However, Reformation pamphlets were not the sole reason for Wittenberg's success. Such items played only a marginal role in the local industry. It was the great Luther Bibles, spurred by Luther's emphasis on Bible reading, that allowed Wittenberg's printers to overcome the odds and become the largest print centre in early modern Germany.
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Kinuthia, Wanyee. "“Accumulation by Dispossession” by the Global Extractive Industry: The Case of Canada." Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/30170.
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This thesis draws on David Harvey’s concept of “accumulation by dispossession” and an international political economy (IPE) approach centred on the institutional arrangements and power structures that privilege certain actors and values, in order to critique current capitalist practices of primitive accumulation by the global corporate extractive industry. The thesis examines how accumulation by dispossession by the global extractive industry is facilitated by the “free entry” or “free mining” principle. It does so by focusing on Canada as a leader in the global extractive industry and the spread of this country’s mining laws to other countries – in other words, the transnationalisation of norms in the global extractive industry – so as to maintain a consistent and familiar operating environment for Canadian extractive companies. The transnationalisation of norms is further promoted by key international institutions such as the World Bank, which is also the world’s largest development lender and also plays a key role in shaping the regulations that govern natural resource extraction. The thesis briefly investigates some Canadian examples of resource extraction projects, in order to demonstrate the weaknesses of Canadian mining laws, particularly the lack of protection of landowners’ rights under the free entry system and the subsequent need for “free, prior and informed consent” (FPIC). The thesis also considers some of the challenges to the adoption and implementation of the right to FPIC. These challenges include embedded institutional structures like the free entry mining system, international political economy (IPE) as shaped by international institutions and powerful corporations, as well as concerns regarding ‘local’ power structures or the legitimacy of representatives of communities affected by extractive projects. The thesis concludes that in order for Canada to be truly recognized as a leader in the global extractive industry, it must establish legal norms domestically to ensure that Canadian mining companies and residents can be held accountable when there is evidence of environmental and/or human rights violations associated with the activities of Canadian mining companies abroad. The thesis also concludes that Canada needs to address underlying structural issues such as the free entry mining system and implement FPIC, in order to curb “accumulation by dispossession” by the extractive industry, both domestically and abroad.
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Cunningham, Lynn A. "Culture wars how Canada lost the battle to protect its magazines /." 2001. http://wwwlib.umi.com/cr/yorku/fullcit?pMQ67719.
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Thesis (M.A.)--York University, 2001. Graduate Programme in Interdisciplinary Studies.Typescript. Includes bibliographical references. Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://wwwlib.umi.com/cr/yorku/fullcit?pMQ67719.
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Kyriaki, Daphne I. D. "A subject analysis of Greek language books printed between 1474 and 1669." 1993. http://catalog.hathitrust.org/api/volumes/oclc/31119816.html.
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Willis, Catherine Jean. "An assessment of the marketing capabilities of trade book publishers in South Africa." Thesis, 2016. http://hdl.handle.net/10539/21830.
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A research report submitted to the Faculty of Humanities, School of Literature, Language and Media in partial fulfilment of the requirements for the degree of M.A Publishing Studies at the University of the Witwatersrand, 2016The purpose of this study is to investigate the current marketing capabilities of trade book publishers in South Africa. In addition, this study ascertains how these marketing capabilities impact on trade book publishers' sales and brand performance. There are currently several gaps in the literature on both marketing capabilities within the global publishing industry as well as gaps in the literature on the South African trade publishing industry. The main research problem is the lack of understanding of the marketing capabilities of trade book publishers in South Africa and how these capabilities can impact on the sales performance of these trade book publishers. This study is a qualitative, case study that examined four marketing capabilities within trade publishing houses in South Africa. Four propositions (on marketing communications, pricing, product innovation and channel management) were developed and tested in the study. The Resource-based view (RBV) theory as the main theoretical lens for this study is examined. The research was gathered through interviews over a 2 month period that were conducted at the publishers’ offices. 5 publishing companies took part in the study and a total of 15 interviews were conducted. The interviews were recorded and then transcribed. The transcriptions were loaded on to an analysis software tool called MaxQDA which allowed easy analysis by the researcher. All four propositions established were supported by the research. These marketing capabilities exist within all five trade publishing houses but that they are not being utilised as they should be. There is definite room for improvement in the publishing industr. The most significant capability for the trade publishing industry is the marketing communications capability as this is the most widely used. The originality of this research is that it is a case study in South African trade publishing houses and that it is looking at the marketing capabilities of trade publishing houses through the RBV approach. The implications for the industry are mostly in-house implication as the models generated require an organizational change within the publishing houses. Limitations of this study as well as suggestions for future research are outlined in this study.
GR2017
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Vaca, Daniel. "Book People: Evangelical Books and the Making of Contemporary Evangelicalism." Thesis, 2012. https://doi.org/10.7916/D86T0TSD.
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"Book People: Evangelical Books and the Making of Contemporary Evangelicalism" traces the conjoined histories of evangelical Christianity and evangelical book culture in the United States. Although existing studies of religion, media, and business have explored evangelical print culture in the nineteenth and twenty-first centuries, historians rarely have lent their attention to the century that intervenes. Addressing this historiographic silence, this dissertation's chapters move from the end of the nineteenth century to the present. These chapters center their narrative on the middle decades of this period, when ministerial and entrepreneurial evangelicals increasingly turned to books not only as tools of cultural and theological discipline but also as commercial opportunities. By the end of the century, the marketplace had molded evangelicalism into a constituency that everyone from ministers to scholars to politicians to suburban shoppers to international media conglomerates regularly imagined, addressed, and invoked. Drawing on such archival sources as business records, meeting minutes, advertisements, editorial correspondence, marketing plans, sermon collections, and interviews, "Book People" illustrates how contemporary evangelicalism and the contemporary evangelical book industry helped bring each other into being.
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Ren, Zegang. "Challenges and opportunities for Australian automotive and processed food industries in China." Thesis, 2000. https://vuir.vu.edu.au/15404/.
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This research aims to investigate the changes in economic relations between Australia and China from the perspective of how the FDI and MNE activities in China have produced opportunities and challenges to the Australian manufacturing industries.
Basically, this research confines its aims to following aspects:
1. Introducing basic strategies employed by the Chinese government for economic reforms. Analyzing how these strategies have been implemented and what are the
consequences in terms of the scale and quality of FDI in China and the development of the Chinese automotive and food processing industries. Examining how such developments have generated opportunities and challenges to Australian automotive and food processing industries.
2. By collecting and analyzing first hand data and secondary information about the performance of the Australian automotive and food processing companies in China, this research attempts to identify and assess the factors that have contributed to the success or failure of Australian companies in China. Based on the findings,
suggestions to the Australian government and industries are made on the adjustments needed to expand the market share of the two Australian industries in China, and on the
necessary preparations needed to meet the challenges and opportunities generated from the development of globalization.
3. Theoretically this research aims to deliver new empirical evidences for enriching concepts about how FDI and MNE activities have affected the economic development
between two FDI recipient nations of different development stages, namely, Australia and China.
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"Launching a trade publication: exploring a new market in Asia." Chinese University of Hong Kong, 1989. http://library.cuhk.edu.hk/record=b5887618.
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Warren, Tony. "The political economy of services trade and investment policy : Australia, Japan and the United States." Phd thesis, 1996. http://hdl.handle.net/1885/144419.
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"Media conglomeration and cultural production: organization and operation of popular books publishing in Hong Kong." Chinese University of Hong Kong, 1988. http://library.cuhk.edu.hk/record=b5885972.
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Bowling, Jill R. "Technology, welfare and intensive animal farming : case studies of the poultry and pig industries." Phd thesis, 1985. http://hdl.handle.net/1885/130320.
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This thesis examines the use of new technology in the post-war
Australian poultry and pig industries and the implications of this
technology for animal welfare. The literature on animal welfare and
technology adoption has been brought together using an organisations
perspective. It is argued that in order to understand why new
technology has been adopted it is necessary to examine the
organisations and institutions which influence farmer decision-making.
Farmers are constrained to varying degrees by the organisations and
institutions in their operational environment and as they have adopted
increasingly sophisticated technology developed off the farm they have
lost further control over decision-making. The theoretical framework
emphasises the interaction between farmers and organisations but also
takes account of the wider political economy and the role of
individuals. The separate chapters discuss the changes that have
occurred in the layer, broiler and pig industries.
The use of intensive technology has increased efficiency and
reduced uncertainty in the production process. Balanced against these
advantages are welfare disadvantages. Intensive technology has been
criticised by welfare groups who have put new pressures on farmers.
As a result farmers have been placed in a difficult situation: to
remain economically viable they have been forced to adopt new
technology yet at the same time they have been criticised for using
it.
Analysis focuses on the differing perspectives taken by the major
groups in the welfare debate in order to clarify their positions. The
determination of welfare is discussed with reference to the problems
involved in assessing optimum or even acceptable conditions.
There are a number of areas in which welfare and farm profits can
be improved together, and others where increased animal welfare will
incur higher costs. These will have to be met by the consumer, either
directly through higher prices or indirectly through subsidies to the
industries.
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Young, Dennis. "Book hunger and the political economy of the South African booktrade : structural and policy constraints on the production and distribution of academic books." Thesis, 1994. http://hdl.handle.net/10413/5189.
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While 'book hunger' in Third World societies was regarded by a 'first generation' of theorists, working in the modernization/diffusion of innovation paradigm, as a cause of underdevelopment (and thus requiring the correction of problems relating to the undersupply of books to Third World countries by means of book aid policies, transfer of
expertise and technology, and development of modern (western) publishing and distribution procedures and infrastructures), a 'second generation' of theorists working in the dependency/disassociation paradigm responded by insisting that 'book hunger' was an effect of the underdevelopment of peripheral economies, and a symptom of the
debilitating cultural effects of the global economic order, with its skewed international distribution of knowledge, resources and capital. In recent approaches to the topic of 'book hunger' (which are wary of the sweeping dichotomies of dependency theory), 'book hunger' serves to describe a chronic shortage of books which results from complex structural inequities and antagonisms, from the distorting effects of global rationalization,
as well as from local economic arrangements and policy mechanisms which do not adequately meet the knowledge and information needs of competing local cultural formations. 'Book hunger' is seen to derive from a range of causes, and to produce a range of effects, which correspond to the varying needs, resources, and conditions operative in - and the cultural media and knowledge infrastructures available within specific societies. Obviously, 'book hunger' is rooted to a considerable degree in the specific historical configurations and socioeconomic circumstances of specific countries. An understanding of complex, globally-interlinked socio-cultural, political and economic structures and practices is thus crucial to understanding 'book hunger' in South Africa. A survey of global and local environments within which scholarly books are produced and
circulated - including South African distribution systems and knowledge dissemination networks - makes it possible to sketch an approach to South Africa's own 'book hunger:' which is sensitive to the complexity and the specificity of conditions in the local booktrade, and which is able to contribute to the complex debates on local knowledge infrastructures, strategies for book development and new forms of distribution which are
now beginning to take place in South Africa.Thesis (M.A.)-University of Natal, 1994.
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Jelagat, Cheruiyot Caroline. "Creating a sustainable publishing future: a case study of AMECEA Gaba Publications, Eldoret-Kenya." Thesis, 2016. http://hdl.handle.net/10539/21981.
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A research report submitted to the Faculty of Humanities, University of the Witwatersrand, Johannesburg, in fulfilment of the requirements for the Master of Arts in Publishing Studies
Johannesburg, 2016AMECEA Gaba Publications was founded in 1958 in Gaba, Uganda, by the Association of Member Episcopal Conferences of Eastern Africa (AMECEA) bishops. As a platform for theological reflections by the agents of evangelization in the AMECEA region, Gaba Publications’ sole aim is to make Christ’s message relevant to the Church in Africa through printed reflections, research findings, informed views and pastoral ministry experience. Its main publications are the African Ecclesial Review (AFER) journal and Spearhead monograph book series. The concern of this case study was that AMECEA Gaba Publications (AGP), which has been in the business for a relatively longer time than most publishers in the region, and with the influence it has across all of the East and Central Africa thanks to the support of AMECEA bishops, should by all estimates be doing better or at least competing favourably with the other players in the field of publishing in the region. Unfortunately, this is not the case. Over the years, Gaba Publications has witnessed a great reduction in its subscription, readership sales and authorship contributions. What is Gaba Publications not doing to stay competitive and in keeping with the publishing trends in the region? What is the Publications doing wrong? This study sought to answer these questions by examining the current publishing status of AMECEA Gaba Publications, identifying some of the opportunities available for Gaba Publications to improve its current financial status and assessing the capacity of Gaba Publications to engage in e-publishing. From the study findings, it was established that Gaba Publications, being an evangelical publishing firm, may never fully achieve self-sustainability. However, the findings of the study also indicated that a number of opportunities are available for Gaba Publications to attract business opportunities and help it make steps towards improving its current publishing status. The key lessons that this study has yielded are that a publishing company must have a product that has a distinct quality, genre and style, it must have a mission and goals that consumers can relate to, and be able to effectively sell its goods and services
GR2017
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"Publishing and reading in the Chinese cultural revolution: hegemony, cultural reproduction, and modernity." 2002. http://library.cuhk.edu.hk/record=b5891259.
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Yun Wai Foo.Thesis (M.Phil.)--Chinese University of Hong Kong, 2002.
Includes bibliographical references (leaves 139-169).
Abstracts in English and Chinese.
CONTENTS --- p.1
TABLES AND FIGURES --- p.2
Chapter I. --- INTRODUCTION --- p.3
Problem of Culture in the Cultural Revolution --- p.3
History of Print and Read in the Cultural Revolution： A Social Prelude to Maoism --- p.14
Chapter II. --- HEGEMONY AND BOOK PRINTING IN COMMUNIST CHINA --- p.26
Ideological Determination and Book Industry --- p.26
Book Printing in the Cultural Revolution --- p.32
Chapter III. --- SOCIOLOGY OF KNOWLEDGE IN THE PRC --- p.44
Knowledge in the PRC --- p.44
Inefficacy of cultural reproduction in the cultural revolution --- p.52
Chapter IV --- HISTORY OF READING IN THE CULTURAL REVOLUTION --- p.74
Collective Memory and the Cultural Revolution --- p.74
Chinese Reading Myth： Simply Read Marx ？ --- p.81
What People Read ？ Alternative Reading in Communist China …… --- p.97
How People Read? The Way and War to Knowledge --- p.115
Construction of Intellectual Network in the Cultural Revolution --- p.122
Chapter V --- CONCLUSION --- p.134
BIBLIOGRAPHY --- p.139
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Konate, Sié. "La litterature d'enfance et de jeunesse en Afrique noire francophone les cas du Burkina Faso, de la Cote d'Ivoire et du Senegal : l'impérialisme culturel a travers la production et la distribution du livre pour enfants /." 1993. http://catalog.hathitrust.org/api/volumes/oclc/32338900.html.
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Retief, Anje Danielle. "A literary relationship between South Africa and Germany: adapting marketing strategies to different cultures." Thesis, 2017. https://hdl.handle.net/10539/24536.
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Submitted to the Faculty of Humanities in partial fulfillment of the requirements for the degree of M.A (Publishing Studies) University of the Witwatersrand, South Africa, 2017Gérard Genette famously noted that paratexts are ‘those liminal devices’, elements, both within and outside the book, that form part of the complex relationship between book, author, publisher, and reader. He determined that titles, forewords, epigraphs, and publishers’ jacket copy are part of a book’s ‘private and public history’. By considering each of these liminal devices in the larger context of marketing strategies, this research report addresses the question of how paratexts are altered to appeal to different markets in different countries – specifically South Africa and Germany – and how this is done in relation to five translated novels: Stadt des Goldes by Norman Ohler; Portrait with Keys by Ivan Vladislavić; Township Blues and Themba by Lutz van Dijk; and Fiela se Kind by Dalene Matthee. The research report argues that the relationship between paratext and reader is of vital importance when it comes to understanding how cultures are perceived by foreign readers. With each comparison between the paratexts of the original and their translated novels, the research report demonstrates that paratextual alterations are predominantly influenced by alterations in time and geography; use or dismissal of clichés and stereotypes; educational value; and either techniques which familiarise or defamiliarise the reader. By uncovering the way novels are marketed to a foreign readership, it becomes possible to uncover why translations occur and how the source-culture is perceived.
XL2018