Academic literature on the topic 'Behavioural change intention'
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Journal articles on the topic "Behavioural change intention"
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Jellason, Nugun, Richard Baines, John Conway, and Chukwuma Ogbaga. "Climate Change Perceptions and Attitudes to Smallholder Adaptation in Northwestern Nigerian Drylands." Social Sciences 8, no. 2 (January 23, 2019): 31. http://dx.doi.org/10.3390/socsci8020031.
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As climate change is projected to increase in vulnerable areas of the world, we examined farmers’ perceptions of this change and their attitudes to adaptation in two communities (Zango and Kofa) in northwestern Nigeria. A total of 220 arable farming households completed a livelihoods survey preplanting. The perceptions survey was followed by a survey of 154 households post-harvest for the attitudes questions based on the theory of planned behaviour (TPB). In addition to the positive responses from the farmers towards climate change perceptions, TPB findings reveal that such perceptions could lead to intentions to adapt as determinants of attitude were significant. Subjective norm was a significant predictor of adaptation intention in Kofa, but not in Zango. Perceived behavioural control, though useful, was not a determinant of climate change adaptation intention. Most importantly, principal component analysis (PCA) of climate change perception variables allowed us to discriminate smallholder farming households and can be used as a tool for segmentation into climate change-perceiving and nonperceiving farming households. Efforts towards improving the determinants of behavioural intention for the poorly perceiving group could lead to better decisions to adapt to climate change and provide more targeted extension support in the future.
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Rodriguez-Gutierrez, Pablo, Luis Javier Cabeza-Ramírez, and Guzmán Antonio Muñoz-Fernández. "University Students’ Behaviour towards Entrepreneurial Intention in Ecuador: Testing for the Influence of Gender." International Journal of Environmental Research and Public Health 17, no. 22 (November 16, 2020): 8475. http://dx.doi.org/10.3390/ijerph17228475.
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While the current global context of successive economic and health crises are punishing the economies of different countries in the world, it is particularly relevant to explore the business intentions of young university students, as potential entrepreneurs of opportunity. This matter is of the utmost importance, as it helps to facilitate the implementation of measures that can ensure the future recovery of the economy and the creation of new businesses. The objective of this paper is to study the institutional and psychological antecedents of entrepreneurial intention and the role of gender. The theory of planned behaviour is applied to assess how personal attitudes, subjective norms, and perceived behavioural control can affect students′ intention of becoming an entrepreneur. In addition, organizational support and institutional barriers are tested as potentially significant antecedents of entrepreneurial intention, along with the influence of gender. The research carried out was based on survey responses from a sample of 740 students of economics, communications, and education at an Ecuadorian university. The research propositions were tested using a partial least squares approach. Results indicate that behaviour towards entrepreneurship does not change in relation to gender. In addition, personal attitudes and perceived behavioural control regarding entrepreneurship are positively related to students′ entrepreneurial intention. Organizational support is also found to be important for generating entrepreneurial intention. The paper adds to the current knowledge base on entrepreneurial intention by analysing the individual and joint influence of the principal elements of the theory of planned behaviour, as well as organizational support and institutional barriers on entrepreneurial intentions. Moreover, the research provides a useful perspective on the antecedents of entrepreneurial intention in an unexplored context such as Ecuador, by responding to the call focusing on entrepreneurial intention in different regions, cultures, and contexts.
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Cara, Corina, and Tudor Tocila. "Endorsements’ Effects of one Branded Service on Attitude, Purchase Intention and Intention of Recommendation Towards the Service Category." Annals of the Alexandru Ioan Cuza University - Economics 62, s1 (October 1, 2015): 65–73. http://dx.doi.org/10.1515/aicue-2015-0037.
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Abstract The study focuses on the effectiveness of endorsement strategies in the beauty service industry. We refer an effective endorsement strategy as a strategy where the endorser is perceived as trustful and we assume that trustworthiness leads to an attitudinal or behavioural change. This quantitative research aims to identify the changes in attitude, purchase intention and intention of recommendation based on the perceived credibility derived from three different sources of endorsement - celebrities, experts and typical satisfied consumers. 426 subjects participated on an online survey. Their attitudes and intentions related to the service category were measured before and after they were exposed to an ad layout for one branded service. All the tracked changes were significant, leading endorsement to make positive changes in purchase and recommendation intentions, but negative changes in attitude. Differences between consumers and nonconsumers and between males and females were analysed.
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Thorman, Dan, Lorraine Whitmarsh, and Christina Demski. "Policy Acceptance of Low-Consumption Governance Approaches: The Effect of Social Norms and Hypocrisy." Sustainability 12, no. 3 (February 9, 2020): 1247. http://dx.doi.org/10.3390/su12031247.
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Tackling over-consumption of resources and associated emissions at the lifestyle level will be crucial to climate change mitigation. Understanding the public acceptability of policy aimed at behaviour change in this domain will help to focus strategy towards effective and targeted solutions. Across two studies (n = 259, 300) we consider how policy approaches at different levels of governance (individual, community, and national) might be influenced by the inducement of hypocrisy and the activation of social norms. We also examine the influence of these experimental manipulations upon behavioural intention to reduce consumption (e.g., repair not replace, avoiding luxuries). Dynamic social norm framing was unsuccessful in producing an effect on policy acceptance or intentions to reduce consumption. Information provision about the impact of individual consumption on global climate change increased support for radical policies at the national level (banning environmentally harmful consumption practices) and the community level (working fewer hours, sharing material products, collaborative food cultivation), yet the inducement of hypocrisy had no additional effect. This is in contrast to individual-level behavioural intentions, where the inducement of hypocrisy decreased intentions to engage in high-consumption behaviour. This paper concludes with implications for low-consumption governance.
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Dong, Xiao, Ruoya Wang, and Yaodong Zhou. "Can Negative Travel Habits Hinder Positive Travel Behavioural Change under Beijing Vehicle Restrictions?" Promet - Traffic&Transportation 32, no. 5 (October 5, 2020): 691–709. http://dx.doi.org/10.7307/ptt.v32i5.3453.
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Given the rapid development of large cities, the residents faced with pressure both at work and in their personal lives tend to solidify their choice of transport modes and form personal travel habits, which in turn leads to higher requirements for urban traffic management. Based on the modified Theory of Planned Behaviour, the structural equation method is employed to explore people’s travel behaviour. It is found that policy attitude, perceived behaviour control, and subjective norms comprehensively affect the residents’ travel intentions under the Vehicle Restrictions in place in Beijing. The residents without private cars display a stronger intention to change their travel choices under the policies. When considering the mediating effect of travel habits between travel intention and travel choice, the impact of the restrictive policies is weakened. Compared with lower-income people, those with higher incomes demonstrate more stable travel habits in response to the effects of the restrictions. The higher the income, the greater the dependence on private cars exhibited by the residents. To summarize, people’s travel habits weaken to some extent the effects of the restrictive policies. Such policies should be created with the explicit aim of gradually changing the people’s habits.
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MacDonald, Edith, Taciano Milfont, and Michael Gavin. "What drives cat-owner behaviour? First steps towards limiting domestic-cat impacts on native wildlife." Wildlife Research 42, no. 3 (2015): 257. http://dx.doi.org/10.1071/wr14164.
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Context Cats can have substantial negative impacts on native wildlife. To harness the collective conservation impact of owners keeping cats inside, advocacy campaigns need to be based on empirical evidence regarding potential drivers to change cat-owner behaviour. Aims We assessed the degree to which different socio-psychological factors (attitudes, subjective norms, and perceived behavioural control), past cat owner behaviour, demographics and group membership explained intentions of zoo visitors to bring cats inside. Methods A self-report questionnaire was distributed to zoo visitors based on the theory of planned behaviour. Visitors rated 24 belief statements and four behavioural-intention questions on a scale of one to seven. We adopted an information-theoretic approach to make inferences about the drivers of intention to bring cats inside. Key results Attitude and normative beliefs were strong predictors of intention. Specifically, attitudinal beliefs focussed on the benefits to the cat of being inside or the positive impact on the owner were correlated with intention. Bringing cats inside for the benefit of native species was weakly correlated with intention. We found an interaction between normative beliefs (injunctive and descriptive) and past behaviour. For respondents who were intermittently bringing their cat inside, veterinarians were a key injunctive normative influence. In contrast, respondents who kept their cat outside exclusively rated descriptive norms as influential on their own behaviour. Conclusions Our results indicated a way forward for future advocacy campaigns. To increase the frequency of visitors bringing cats inside, future research should look at campaigns using veterinarians to advocate messages that emphasise the benefits to the cat of being inside or the positive impact on the owner. To target visitors who keep their cat outside exclusively, a normative campaign highlighting the actions of others bringing their cats inside at night may prove successful. Implications Given the impacts cats have on wildlife, conservation campaigns need to properly design communication campaigns to have the best chance at altering cat-owner behaviour. Our results can help guide this process.
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Hino, Hayiel. "Does switching-intention result in a change in behaviour? Exploring the actual behavioural shopping patterns of switching-intended customers." British Food Journal 119, no. 12 (December 4, 2017): 2903–17. http://dx.doi.org/10.1108/bfj-12-2016-0622.
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Purpose The purpose of this paper is to investigate the relationship between switching intention and actual behaviour in the grocery shopping context. In particular, the study examines how switching intention drives customers to either replace the current store or cross to others. In addition, the study examines the role of cross-shopping in total-switching behaviour. Design/methodology/approach The study employs data collected from a sample consisting of 247 food grocery shoppers. The conceptual framework and hypothesis were analysed using the partial least squares approach. Findings The empirical results support the author’s claim that the research approach applied in this study better explains the switching intention–actual behaviour relationship. Specifically, the analysis provides strong support for the effect of switching intention and various moderating barriers on both cross-shopping and total-switching behaviour. Additionally, the study results point to the positive relationship between cross-shopping and total-switching, indicating that crossing to competing stores is the first step towards utilising the total-switching behaviour. Practical implications Implications for food retail providers are identified, together with a discussion of the study’s limitations and avenues for future research. Originality/value The study extends previous research in that it proposed and tested a conceptual framework for investigating the relationship between switching-intention and actual behaviour, claiming that switching intention drives customers to either replace their current store or cross to others, whereas the crossing pattern is a predictor of the total-switching behaviour.
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Murugesan, Ramasamy, and Rathinam Jayavelu. "Testing the impact of entrepreneurship education on business, engineering and arts and science students using the theory of planned behaviour." Journal of Entrepreneurship in Emerging Economies 7, no. 3 (September 7, 2015): 256–75. http://dx.doi.org/10.1108/jeee-12-2014-0053.
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Purpose – The purpose of this study is to test the impact of entrepreneurship education on business, engineering and arts and science students using the theory of planned behaviour. The study adopted a pre-test–post-test (time 1, t1 and time 2, t2) to measure the change of attitudes and intentions over a period of six months. The participants who took entrepreneurship as a compulsory or elective course within their curriculum are 450 in total. To measure attitude, the subjective norm and perceived behavioural control, the study adopted a measure proposed by Kolvereid (1996b). For the intention to become self-employed, the study adopted a three-item measure of career intention, proposed by Kolvereid (1996b), which captures the intention of an individual to start a business. The results showed that the post-programme mean values of subjective norm, attitude towards self-employment, perceived behavioural control and intention towards self-employment increased in relation to the pre-programme ones. But the mean difference value in all four variables is higher for business students when compared to the other two student groups. Also, t-tests indicated no significant differences between respondents and “incomplete” non-respondents (students who filled the t1 questionnaire but failed to respond at t2). Design/methodology/approach – The study adopted a pre-test–post-test (time 1, t1 and time 2, t2) to measure the change of attitudes and intentions over a period of six months – one semester. A convenient sample technique has been used. The participants who took entrepreneurship as a compulsory or elective course within their curriculum are 450 in total – 100 (Bharathidasan University, Trichy) from business, 100 (National Institute of Technology, Trichy) from engineering and 250 (Bharathidasan University, Trichy) from art and science). The total 250 arts and science students were selected from four reputed art and science colleges in India where entrepreneurship course is offered either as compulsory or elective course, and due share of 60 was given to each college where the total number of students in the final year was 1,000 to 1,500 in each college. The 100 engineering students were selected from one reputed engineering college where the total number of final year students was 750. Finally, 100 business students were selected from two reputed business schools where the number of final year students was 600. All the students from arts and science and engineering were soon-to-graduate undergraduates and business students were soon-to-graduate postgraduates. It was clearly explained to the surveyed students that the questionnaires were for research purposes only, participation was voluntary and their views would not affect their grades. Both time 1 (t1) and time 2 (t2) questionnaires were reviewed by three academics and five non-participating students to ensure clarity of wording and face validity of the constructs. Findings – The overall response rate was 55.3 per cent. The mean and standard deviation of variables, attitude towards self-employment, subjective norm, perceived behavioural control and intention towards self-employment for the samples of business students, engineering students and arts and science students are presented in . To test the hypothesis, the present study used the following tests: Correlation (Tables III-V) and regression (Table VI) to test the relationship between attitudes and intention at t1 and t2. To test the effect of the programme on the change of attitudes and intentions, the current study used one-way ANOVA on the difference scores (for sample of business, engineering and arts and science) with the group membership (programme) as the independent variable. The “difference scores” method is preferable to split-plot repeated measures ANOVA for pre-test–post-test designs, because it gives equivalent results in a simpler and less confusing way (Girden, 1992). No significant violations of the assumptions for t-test, repeated measured ANOVA and regression were identified. Specifically, the common problem of multicollinearity was not evident for all the three majors of students, as the correlations between independent variables were moderate and the tolerance values were all higher than 0.70 for business group, 0.72 for engineering group and 0.73 for arts and science group. Research limitations/implications – The study aimed to address the attitudes and intentions among business, engineering students and art and science students, but not actual behaviour, and therefore, the study echoes the suggestion that longitudinal studies following the subjects for years after graduation are the only way to prove with accuracy the intention–behaviour link (Kolvereid, 1996b). The study is a comparative study on the effect of entrepreneurship education through the Azjen’s theory of planned behaviour on the scores of variable attitudes towards self-employment, subjective norms, perceived behavioural control and intention towards self-employment and has not made any attempt to find out the causes for such scores. Originality/value – Using the theory of planned behaviour, the study tested the impact of entrepreneurship education on business, engineering and arts and science students. The study adopted a pre-test–post-test (time 1, t1 and time 2, t2) to measure the change of attitudes and intentions over a period of six months. The participants who took entrepreneurship as a compulsory or elective course within their curriculum are in total 450. To measure attitude, the subjective norm and perceived behavioural control, the study adopted a measure proposed by Kolvereid (1996b). For the intention of becoming self-employed, the study adopted a three-item measure of career intention, proposed by Kolvereid (1996b), which captures the intention of an individual to start a business. The results showed that the post-programme mean values of subjective norm, attitude towards self-employment, perceived behavioural control and intention towards self-employment increased in relation to the pre-programme ones. But the mean difference value in all four variables is higher for business students when compared to the other two student groups.
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Metcalfe, Daniel, Esraa Aldalooj, Matthew Thakur, and Lara Clements. "Framing superbugs - testing whether advocacy frames change attitudes, intention or behaviour using an online randomised control experiment." Wellcome Open Research 6 (May 26, 2021): 131. http://dx.doi.org/10.12688/wellcomeopenres.16723.1.
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Background: Antimicrobial resistance (AMR) presents a significant threat to global health, requiring multifaceted action by individuals and policymakers. Advocates must persuade others to act. Making communication about AMR more effective could plausibly increase support for action. The Wellcome Trust-funded ‘Reframing Resistance’ project used communications research to develop framing recommendations for the language practitioners use to describe AMR. The aim of this study was to explore how this language influenced attitudes and behaviours towards AMR. Methods: This study was a randomised trial to evaluate the effects of different styles of AMR framing language upon attitudinal and behavioural measures. Participants (n=1,934) were recruited in October 2019 using an on-line tool called “Prolific” and randomly assigned to review five variations of AMR narratives: four experimental frames which incorporated different combinations of language recommended by the framing guidelines, or a control frame without these features, taken from UN AMR communications. Participants were then asked a series of attitudinal and behavioural questions in relation to the AMR narrative they reviewed. Attitudes were measured using five-point Likert-type scales and behaviours were measured using binary variables. Descriptive analysis was used to explore respondents’ characteristics and multivariable logistic regression models were used to establish independent associations between AMR frames and respondents’ attitudes and behaviours. Results: Participants who reviewed narratives that followed framing language guidelines were more likely to donate money or sign a petition, and rated narratives as more usable and important than participants who reviewed the control framing. Conclusions: While larger trials with more diverse participants are needed to confirm generalisability, these results suggest that applying framing to communications could help advocates of AMR to drive action. Furthermore, the study reinforces the value of randomised studies to empirically test the impact of frames upon behaviour and indicates the potential for a more extensive programme of research.
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Yonemitsu, Fumiya, Ayumi Ikeda, Naoto Yoshimura, Kaito Takashima, Yuki Mori, Kyoshiro Sasaki, Kun Qian, and Yuki Yamada. "Warning ‘Don't spread’ versus ‘Don't be a spreader’ to prevent the COVID-19 pandemic." Royal Society Open Science 7, no. 9 (September 2020): 200793. http://dx.doi.org/10.1098/rsos.200793.
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The coronavirus disease 2019 (COVID-19) outbreak is threatening not only health but also life worldwide. It is important to encourage citizens to voluntarily practise infection-prevention (IP) behaviours such as social distancing and self-restraint. Previous research on social cognition suggested that emphasizing self-identity is key to changing a person's behaviour. The present study investigated whether reminders that highlight self-identity would be effective in changing intention and behaviour related to the COVID-19 outbreak, and hypothesized that those who read reminders highlighting self-identity (Don't be a spreader) would change IP intention and behaviour better than those who read ‘Don't spread’ or no reminder. We conducted a two-wave survey of the same participants with a one-week interval, during which we assigned one of three reminder conditions to the participants: ‘Don't spread’ (spreading condition), ‘Don't be a spreader’ (spreader condition) and no reminder (control condition). Participants marked their responses to IP intentions and actual behaviours each week based on the Japanese Ministry of Health, Labour and Welfare guidelines. While the results did not show significant differences between the conditions, the post hoc analyses showed significant equivalence in either IP intentions or behavioural scores. We discussed the results from the perspective of the effect size, ceiling effects and ways of manipulation checks as future methods with more effective persuasive messaging. Following in-principle acceptance, the approved Stage 1 version of this manuscript was pre-registered on the OSF at https://doi.org/10.17605/OSF.IO/KZ5Y4. This pre-registration was performed prior to data collection and analysis.
Dissertations / Theses on the topic "Behavioural change intention"
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Wiener, Karl Kilian Konrad, and n/a. "DYNAMIC CHANGE PROCESS: HOW DO COGNITIVE READINESS DRIVERS INFORM CHANGE AGENTS ON EMPLOYEE BEHAVIOURAL CHANGE INTENTION." University of Canberra. n/a, 2008. http://erl.canberra.edu.au./public/adt-AUC20081217.120215.
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It is well accepted by now that most change initiatives are unsuccessful even though more
organisations are experiencing change as they fight to retain and improve their
competitiveness in the market place. It is against this background of change failure that
researchers have looked for new strategies to improve change outcomes. Theoretical
models conceptualising the dynamic change process advise on better change strategies, but
little empirical evidence has demonstrated that these models are effective in improving
change implementation outcomes. Theoretical models were also developed to counter
change resistance, but little emphasis has been placed on employee change readiness.
Some empirical research on employee change readiness explores employees? perception of
organisational readiness, but no empirical research has explored employee readiness from a
psychological perspective. That is, how to create change readiness in employees.
This thesis has contributed to both the theoretical and empirical understanding of the
change readiness model. Firstly, the theoretical readiness for change model Armenakis et
al.?s (1993, 2002) was extended by the inclusion of the ?understanding of the change?
driver. Secondly, this change readiness model was empirically tested on two distinct
organisational changes: organisational restructure and IT change. The extended model is
also examined for two change stages of the dynamic process to identify which readiness
drivers should be prioritised by change agents.
Two online questionnaires were administered eight months apart assessing the responses to
three change stages (planning, implementation and post-implementation) of employees ?
supervisors and subordinates - of a flat structured organisation in the human resource
industry. At the two measurement points 189 and 141 employees returned completed
surveys. Six employee readiness drivers were operationalised and regressed against
behavioural change intention.
The quantitative findings using regression models across two change types and
longitudinally did not identify a specific change pattern. However, all six readiness drivers
including the ?understanding of the change? driver were influential on employees?
behavioural change intention. Furthermore, statistical differences between supervisors and
subordinates were identified in the organisational restructure change.
The quantitative findings using a triangulation approach with qualitative date including
data from two unstructured interviews and employee comments further validated the
quantitative findings. The thematic analysis of the employee comments enhanced the
findings and identified employee specific concerns including information dissemination of
the changes and a level of uncertainty.
The findings supported Armenakis et al.?s (1993, 2002) theoretical contribution that
change readiness drivers are an important part of the organisational change process
explaining why employee do and do not change. The empirical application of readiness
change driver evaluation during the dynamic change is supported as it permits change
agents to directly monitor employees? readiness perception of a specific change target.
This valuable information finds practical utilisation for change agents in providing targeted
guidance and support for employees thus facilitating a greater likelihood of a positive
change outcome.
Implications of these findings and future research opportunities are discussed.
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Henning, Matthias. "Preparation for lane change manoeuvres: Behavioural indicators and underlying cognitive processes." Doctoral thesis, Universitätsbibliothek Chemnitz, 2010. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-201001033.
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Die vorliegende Arbeit widmet sich der Erforschung der Fahrer-Fahrzeug-Interaktion mit dem Ziel der Fahrerabsichtserkennung bei Spurwechselmanövern. Diese Fahrmanöver sind mit einer überproportionalen Unfallhäufigkeit verbunden, die sich in den Unfallstatistiken widerspiegelt. Laut Statistischem Bundesamt (2008) kamen im Jahr 2007 12,0% (1857) aller Unfälle mit schwerem Sachschaden auf Autobahnen in Deutschland aufgrund von Zusammenstößen mit seitlich in die gleiche Richtung fahrenden Fahrzeugen zustande (S. 65). Mit Hilfe der Information über einen intendierten Spurwechsel kann ein System an das zukünftige Fahrerverhalten angepasst werden, um so die Funktionalität und damit das Sicherheitspotential des Gesamtsystems zu erhöhen. Zusätzlich können mit dieser Information auch unerwünschte Systemeingriffe unterdrückt werden, die den Fahrer stören und so zu einer Minderung der Akzeptanz des jeweiligen Fahrerassistenz- und Informationssystems führen könnten. So kann einerseits ein Assistenzsystem eingeschaltet werden, das den Spurwechsel erleichtert (z.B. Side Blind Zone Alert, Kiefer & Hankey, 2008). Zum anderen kann ein Assistenzsystem abgeschaltet werden, das den Fahrer irrtümlich warnen würde, wie zum Beispiel ein Spurverlassenswarner im Falle eines beabsichtigten Überfahrens der Fahrspur (Henning, Beyreuther et al., 2007).
In diesem Zusammenhang bilden drei Untersuchungen das Herzstück der vorliegenden Arbeit. In einer Feldstudie untersuchten Henning, Georgeon, Dapzol und Krems (2009) Indikatoren, die auf die Vorbereitung eines Spurwechsels hindeuten und fanden dabei vor allem Blickverhalten in den linken Außenspiegel als einen geeigneten und sehr frühen Indikator. Dieser dient wahrscheinlich vor allem dem Aufbau einer mentalen Repräsentation des rückwärtigen Verkehrs. In einer anschließenden Fahrsimulatorstudie wurde experimentell erforscht, wie diese mentale Repräsentation beschaffen ist und in welchen Komponenten des Arbeitsgedächtnisses sie gespeichert wird (Henning, Beyreuther, & Krems, 2009). In einer dritten Studie, bestehend aus zwei Laborexperimenten, wurde nach einer Schwelle für den Übergang von einer statischen in eine dynamische mentale Repräsentation sich nähernder Fahrzeuge mit Hilfe des Paradigmas des Representational Momentum (Freyd & Finke, 1984) gesucht und ebenfalls deren Lokalisation im Arbeitsgedächtnis erforscht (Henning & Krems, 2009).
Die den drei Manuskripten vorangestellte Einleitung dient der allgemeinen Einführung in das Thema und der Einordnung der Befunde. Dabei wird zuerst der Spurwechselprozess dargestellt, gefolgt von einer Diskussion der zugrundeliegenden kognitiven Prozesse und einem Exkurs über die Möglichkeiten der Spurwechselabsichtserkennung und deren Verbesserung im Lichte der Befunde.
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Lunden, Senja, LisaBeth Sundström, and Aya Suliman. "The effect of marketing appeals on consumers' intention to pro-environmental behaviour : A social marketing study applying the Theory of planned behaviour in Jönköping, Sweden." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49006.
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Background: Due to increasing environmental issues, the social marketing efforts from organisations are increasing with the aim to push for more sustainable behaviour. One recurring issue in these campaigns is palm oil production. Generally, social marketing relies on negative emotional appeals, such as fear, shame, and guilt, to generate desired responses to the message. This paper focuses on the use of both positive and negative emotional appeals in social marketing within the area of environmental sustainability. Purpose: The purpose of this study is to examine the relationships between the elements of the theory of planned behaviour with the addition of the social marketing appeal and how it, in turn, affects the intention to avoid palm oil. Further, the research aims to study the effects of positive emotional appeals within pro-environmental social marketing. Method: To conduct this study, a quantitative approach was taken. Two questionnaires were made with the aim to measure respondents’ motivational factors leading to an intention to behavioural change based on the marketing appeal. One questionnaire included an advertisement using a positive appeal whereas the other utilised a negative appeal. Conclusion: Both marketing appeals show positive relationships between the elements in the adapted theoretical framework, with perceived behavioural control being the strongest predictor of the intention to behavioural change. Further, it was discovered that the financial factor can be important to consider when it comes to sustainable consumption.
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Nunes, Luís Saboga. "Web-assisted tobacco intervention in Portuguese: intentions to make behavioural changes and behavioural changes." Doctoral thesis, Universidade Nova de Lisboa. Escola Nacional de Saúde Pública, 2011. http://hdl.handle.net/10362/9898.
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ABSTRACT - The problem of how to support “intentions to make behavioural changes” (IBC) and “behaviour changes” (BC) in smoking cessation when there is a scarcity of resources is a pressing issue in public health terms. The present research focuses on the use of information and communications technologies and their role in smoking cessation. It is developed in Portugal after the ratification of WHO Framework Convention on Tobacco Control (on 8 November 2005). The prevalence of smokers over fifteen years of age within the population stood at 20.9% (30.9% for men and 11.8% for women). While the strategy of helping people to quit smoking has been emphasised at National Health Service (NHS) level, the uptake of cessation assistance has exceeded the capacity of the service. This induced the search of new theoretical and practical venues to offer alternative options to people willing to stop smoking. Among these, the National Health Plan (NHP) of Portugal (2004-2010), identifies the use of information technologies in smoking cessation. eHealth and the importance of health literacy as a means of empowering people to make behavioural changes is recurrently considered an option worth investigating. The overall objective of this research is to understand, in the Portuguese context, the use of the Internet to help people to stop smoking. Research questions consider factors that may contribute to “intentions to make behavioural changes” (IBC) and “behavioural changes” (BC) while using a Web-Assisted Tobacco Intervention Probe (WATIP). Also consideration is given to the trade-off on the use of the Web as a tool for smoking cessation: can it reach a vast number of people for a small cost (efficiency) demonstrating to work in the domain of smoking cessation (efficacy)”?
In addition to the introduction, there is a second chapter in which the use of tobacco is discussed as a public health menace. The health gains achieved by stopping smoking and the means of quitting are also examined, as is the use of the Internet in smoking cessation. Then, several research issues are introduced. These include background theory and the theoretical framework for the Sense of Coherence. The research model is also discussed. A presentation of the methods, materials and of the Web-Assisted Tobacco Intervention Probe (WATIP) follows.
In chapter four the results of the use of the Web-Assisted Tobacco Intervention Probe (WATIP) are presented. This study is divided into two sections. The first describes results related to quality control in relation to the Web-Assisted Tobacco Intervention Probe (WATIP) and gives an overview of its users. Of these, 3,150 answered initial eligibility questions. In the end, 1,463 met all eligibility requirements, completed intake, decided on a day to quit smoking (Dday) and declared their “intentions to make behavioural changes” (IBC) while a second targeted group of 650 did not decide on a Dday. With two quit attempts made before joining the platform, most of the participants had experienced past failures while wanting to stop. The smoking rate averaged 21 cigarettes per day. With a mean age of 35, of the participants 55% were males. Among several other considerations, gender and the Sense of Coherence (SOC) influenced the success of participants in their IBC and endeavour to set quit dates. The results of comparing males and females showed that, for current smokers, establishing a Dday was related to gender differences, not favouring males (OR=0.76, p<0.005). Belonging to higher Socio-economic strata (SES) was associated with the intention to consider IBC (when compared to lower SES condition) (OR=1.57, p<0.001) and higher number of school years (OR=0.70, p<0.005) favoured the decision to smoking cessation. Those who demonstrated higher confidence in their likelihood of success in stopping in the shortest time had a higher rate of setting a Dday (OR=0.51, p<0.001). There were differences between groups in IBC reflecting the high and low levels of the SOC score (OR=1.43, p=0.006), as those who considered setting a Dday had higher levels of SOC. After adjusting for all variables, stages of readiness to change and SOC were kept in the model. This is the first Arm of this research where the focus is a discussion of the system’s implications for the participants’ “intentions to make behavioural changes” (IBC).
Moreover, a second section of this study (second Arm) offers input collected from 77 in-depth interviews with the Web-Assisted Tobacco Intervention Probe (WATIP) users. Here, “Behaviour Change” (BC) and the usability of the platform are explored a year after IBC was declared. A percentage of 32.9% of self-reported, 12-month quitters in continuous abstinence from smoking from Dday to the 12-month follow- up point of the use of the Web-Assisted Tobacco Intervention Probe (WATIP) has been assessed. Comparing the Sense of Coherence (SOC) scores of participants by their respective means, according to the two groups, there was a significant difference in these scores of non smokers (BC) (M=144,66, SD=22,52) and Sense of Coherence (SOC) of smokers (noBC) (M=131,51, SD=21,43) p=0.014. This WATIP strategy and its contents benefit from the strengthening of the smoker’s sense of coherence (SOC), so that the person’s progress towards a life without tobacco may be experienced as comprehensible, manageable and meaningful. In this sample the sense of coherence (SOC) effect is moderate although it is associated with the day to quit smoking (Dday).
Some of the limitations of this research have to do with self-selection bias, sample size (power) and self-reporting (no biochemical validation). The enrolment of participants was therefore not representative of the smoking population. It is not possible to verify the Web-Assisted Tobacco Intervention Probe (WATIP) evaluation of external validity; consequently, the results obtained cannot be applied generalized. No participation bias is provided. Another limitation of this study is the associated limitations of interviews. Interviewees’ perception that fabricating answers could benefit them more than telling the simple truth in response to questions is a risk that is not evaluated (with no external validation like measuring participants’ carbon monoxide levels). What emerges in this analysis is the relevance of the process that leads to the establishment of the quit day (Dday) to stop using tobacco. In addition, technological issues, when tailoring is the focus, are key elements for scrutiny. The high number of dropouts of users of the web platform mandates future research that should concentrate on the matters of the user-centred design of portals. The focus on gains in health through patient-centred care needs more research, so that technology usability be considered within the context of best practices in smoking cessation.
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Khandokar, Fahmida. "Determinants for intention to change travel mode choice behaviour of NHS hospital staff." Thesis, Loughborough University, 2016. https://dspace.lboro.ac.uk/2134/21570.
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The UK's NHS is the largest employer in Europe with approximately 1.3 million staff. Around 83% of the journeys associated with the NHS are made by private car. In this context, every healthcare authority was required to produce a travel plan by December 2010, including an emphasis on promoting walking and cycling as a means of accessing hospitals. Evidence shows that although the take-up of travel plans is increasing across the NHS, the impact of travel plans in promoting walking as a travel option is relatively low among hospital staff. A scoping study has been conducted aiming to bridge the gap between research and practice by capturing the views of the NHS representatives on hospital travel plans by a nationwide survey and review of hospital travel plans. The survey findings show that despite having a high potential to promote walking as a key travel option among the hospital staff, the measures to promote walking were cited as the least effective. A Spearman's ρ correlation coefficient test was performed to evaluate the correlation between travel plan measures to promote walking and restrictive measures to reduce the use of cars. The results show that the effectiveness of measures to reduce the use of cars is positively correlated with the effectiveness of measures to promote walking. The effectiveness of travel plan measures to secure the targeted outcome is attributed to the methods used to address the determinants for changing travel behaviour whilst designing travel plan measures and the successful adoption of innovative strategies in the given context. A theoretical framework has been developed based on the Theory of Planned Behaviour and five key research hypotheses have been proposed to demonstrate the key determinants for changing travel behaviour. The analysis was based on a nationwide survey among the NHS hospital staff in England in 2013. There were 863 completed responses, out of which 459 responses were from hospital staff, who solely relied on car journeys for commuting purposes. Structural equation modelling was performed to investigate the effects of socio-economic, psychological and situational factors in determining intention to change travel behaviour among the car users only. The model estimation results show that the effects of cognitive attitude towards walking and objective mobility were significant on determining intention to change travel behaviour. The respondents exhibited a habitual nature of travel behaviour, which is characterised by longer commuting distance and journey time than the national UK average. The practical implications of the study were addressed by providing recommendations that need to be considered whilst designing travel plan measures. The recommendations were based on the concept of Model for Planned Promotion. This study provides a basis for further conceptualisation of travel behaviour change and identifies several areas that need further investigation in relation to designing interventions to promote walking in the context of healthcare.
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Armah, Prince Hamidu. "Teaching mathematical problem solving in Ghana : teacher beliefs, intentions and behaviour." Thesis, University of Aberdeen, 2015. http://digitool.abdn.ac.uk:80/webclient/DeliveryManager?pid=228052.
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Recent curriculum reform agendas appear to exert pressure on teachers to incorporate Mathematical Problem Solving (MPS) meaningfully into their lessons, with the view to engaging pupils with real life problems, guessing, discovering, and making sense of mathematics. However, a comprehensive review of both government and academic literature indicate that understanding teachers' reform implementation decisions is largely unexplored, particularly within the Ghanaian context. The purpose of this mixed-methods sequential explanatory study was to identify factors contributing to teacher intentions to teach MPS by obtaining quantitative results from a survey of 375 primary teachers and then following up with six purposefully selected teachers to explore those results in more depth through interviews. Based on the Theory of Planned Behaviour (TPB), the quantitative phase of the study explored how certain different but interrelated belief variables such as attitudes towards the behaviour (AB), perceived norms (PN) and perceived behavioural control (PBC) lead to an explanation of teacher intentions to teach MPS, and an understanding of the contributions of relevant socio-demographic factors in defining these intentions in this context. In the follow up, qualitative phase, semi-structured interviews with six teachers were conducted to explore in depth the results from the statistical analyses. Results indicated that several beliefs about teaching MPS significantly contributed to AB, PN and PBC. Two factors, AB and PBC were found to have significant influences and accounted for 80% of the variance in the teachers' intent to teach MPS. Differences appeared to exist between private and public school teachers' for both intent and the three constructs (AB, PN, and PBC), whilst familiarity with the curriculum had an effect on teachers intentions only. In the qualitative phase, the study addressed some factors found to potentially influence teachers' intentions including MPS conceptions, past experience in mathematics, availability of resources, adequate classroom spaces and professional development opportunities. The quantitative and qualitative findings from the two phases of the study are discussed with reference to prior research. The results provide an understanding of the relevant social-cognitive processes which may influence a teacher's reform decisions, and in particular suggest strong implications for developing the capacity of schools to support teachers' intentions to implement curriculum reform policies.
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van, der Linden Sander. "The social-psychological determinants of climate change risk perceptions, intentions and behaviours : a national study." Thesis, London School of Economics and Political Science (University of London), 2014. http://etheses.lse.ac.uk/896/.
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Although human-caused climate change is one of the greatest societal challenges of the 21st century, insights from social and environmental psychology remain underrepresented in the mitigation debate. This is surprising given that the collective potential for reducing national carbon emissions through changes in individual lifestyles and behaviours has clearly been demonstrated. Accordingly, this PhD thesis aims to provide a more systematic and detailed understanding of individual mitigation behaviour. It does so specifically by examining the social-psychological determinants of climate change risk perceptions, intentions and behaviours using a longitudinal UK national survey (N = 808, wave 1) and (N = 501, wave 2). In total, three separate analyses were conducted using the national survey data. In the first analysis (chapter 4), a social-psychological model of climate change risk perceptions is advanced. The model proposes that public risk perceptions of climate change are influenced by three key psychological dimensions, namely; (i) cognitive, (ii) experiential and (iii) socio-cultural factors. Results confirm the model’s validity and show that nearly 70% of the variance in risk perception can be explained by the model’s components. Main findings also provide empirical support for a distinction between personal and societal risk judgements and highlight important differences in their psychological antecedents. The second analysis(chapter 5) specifically investigates the interrelation between personal experience with extreme weather, affect and risk perception and situates their conceptual relationship within the cognition-emotion debate. Results provide strong support for a dual-process model, where risk perception and affect mutually influence each other in a stable feedback system. In the third analysis (chapter 6), a domain-context-behaviour (DCB) model is advanced. The purpose of the model is to causally conceptualize and systematically organize the social-psychological determinants of climate change mitigation behaviours. A key aspect of the DCB model is the notion that environmental values (i.e. the “domain”) and climate change cognitions, norms and emotions (i.e. the “context”) do not influence specific mitigation intentions and behaviours (e.g. energy conservation) directly. Rather, they influence a broad and general orienting intention to help reduce climate change. This general intention in turn activates and predicts specific mitigation intentions directly as well as indirectly via behaviour-specific determinants. Important differences emerge between high-impact and low-impact behavioural changes. Overall, results from this thesis have important implications for public policy, risk communication and behavioural change interventions.
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Noumbissié, Claude Désiré. "Attitude et changement de comportement sexuel face au VIH/Sida : de l’intention d’agir à l’action : étude de la résistance à l’usage du préservatif chez les adolescents-élèves des classes terminales de Yaoundé (Cameroun)." Thesis, Lyon 2, 2010. http://www.theses.fr/2010LYO20019/document.
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La présente thèse s’inscrit dans la problématique de la mise en acte de l’intention. Elle traite des variables influençant la résistance à l’usage du préservatif, en s’inspirant de la théorie du comportement planifié d’Ajzen (1991). Cette théorie postule qu’un comportement planifié est précédé d’une intention d’action et l’intention est le prédicteur décisif du comportement. Cependant, les résultats obtenus de l’enquête menée auprès des adolescents-élèves sexuellement actifs des classes terminales de la ville de Yaoundé (Cameroun) montrent que la relation intention-comportement n’est pas évidente. En effet, 38% des participants manifestant par ailleurs une bonne intention de porter le préservatif pour se protéger du VIH/Sida ont malheureusement eu des rapports sexuels non protégés (sans préservatif). L’analyse des résultats montre que cette asymétrie est due à l’influence exercée par des variables statistiquement inventoriées comme intermédiaires à l’intention d’agir et à l’action. C’est ainsi que la conclusion suivante a été retenue : il existe entre l’intention d’agir et l’action des variables qui conduisent à la réalisation d’un comportement « anti-intentionnel ». Autrement dit, l’intention perd parfois l’autonomie sur le comportementThe present thesis facts within the problematic framework of putting into action an intention. It deals with variables influencing resistance in the use of preservatives with inspiration from the theory of planned behaviour by Ajzen (1991). This theory states that a planned behaviour is preceded by an intentional action and the intention is a decisive predictor of behaviour. However, the results obtained from fieldwork involving sexually active adolescents-students in the upper sixth form in the city of Yaounde (Cameroon) show that the relationship between intention and behaviour is not evident. In reality, 38% of participants manifesting a good intention of using preservatives (condoms) for protection against Hiv/Aids have unfortunately had improtected sexual intercourse (ie without preservatives). The analysis of results show that this asymetry is due to the influence exercised by the inventorised statistical variables as intermediaries in the intention to act and action. Thus the following conclusion is retained: there exists between the intention to act and action variables which lead to the realisation of a behaviour “anti-intentional”. Put in another sense, the intention loses sometimes its autonomy on the behaviour
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Ross, Caitlin. "The use and effectiveness of behaviour change techniques, and specifically the use of 'if-then' planning (or implementation intentions), in therapeutic interventions for mental health conditions." Thesis, University of Sheffield, 2018. http://etheses.whiterose.ac.uk/19549/.
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Elliott, Lewis Roland. "Physical activity in natural environments : importance of environmental quality, landscape type and promotional materials." Thesis, University of Exeter, 2016. http://hdl.handle.net/10871/22411.
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Physical inactivity and disconnection from natural environments threatens human health. However, research has demonstrated that natural environments potentially support health-enhancing physical activity which could confer greater physical and mental health benefits than physical activity in other types of environment. This thesis approached the study of physical activity in natural environments through three related pieces of research. Firstly, an experimental study was carried out to explore how the presence of litter in beach environments affected psychophysiological responses to exercise. Responses to exercise did not differ in littered and clean conditions but there was evidence that order effects influenced findings. Visual attention to the two scenes differed, but did not mediate differences in psychophysiological responses. Secondly, analysis of a national dataset was undertaken to explore the form and quantity of physical activity conducted within natural environments in England. A series of linear regressions revealed that higher-intensity physical activities occurred in countryside environments, but more total energy expenditure occurred in coastal environments. Thirdly, a quantitative content analysis of brochures which promote recreational walking in natural environments was conducted which investigated their use of persuasive behavioural messages. These brochures omitted behavioural techniques which may be effective at motivating inactive individuals to walk. Extending this, an online survey tested whether improving brochure content heightened intentions to walk in natural environments. By designing content based on the theory of planned behaviour, the intentions of inactive individuals to undertake walking in natural environments were increased. The findings from this thesis demonstrate that the protection of natural environments is vital for preserving and promoting active recreation and could contribute to population-level increases in physical activity with theory-based promotion in the future.
Books on the topic "Behavioural change intention"
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Campanelli, Jean Elizabeth *. Intention and facilitation in behavioural change. 1991.
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Pont, Antonia. Philosophising Practice. Edinburgh University Press, 2018. http://dx.doi.org/10.3366/edinburgh/9781474429344.003.0002.
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Artists often explicitly consider themselves practitioners, acknowledging practising as the mode of doing from which work non-causally emerges. Practising recognises that novelty is best courted via a precise register of repetition, explored by Deleuze in Difference and Repetition. Linked to habit and unrelated to discipline (as impatience/compliance), practising mobilises consistent (sets of) behavioural forms along with intentional repetition via a relaxing that reinflects laziness. It generates a stability subtracted from identity, clarifying the directions of Deleuze’s thought concerning difference as that which precedes representation. Resonating with Deleuze’s dismantling of the dogmatic image of thought, practising intentionally harnesses the mechanisms of ‘miraculous’ repetition for a future constituted solely by time’s empty form. Via Deleuze’s exploration of repetition, difference and identity, their relation to habit and the paradoxical intentionalities of art-making, this chapter explores various aspects of practising’s operations, thereby unsettling common-sense understandings of agency, action, change, intention, capacity, difference and subjectivity
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Whish, Richard, and David Bailey. Competition Law. 10th ed. Oxford University Press, 2021. http://dx.doi.org/10.1093/he/9780198836322.001.0001.
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Competition Law explains competition law and policy in the EU and UK. The intention is to provide the reader with an understanding of competition law and policy, to introduce the reader to key economic concepts, legal principles and tools in competition law, and to provide insights into the numerous different issues that arise when applying competition law to market behaviour. Describing the economic rationale for the law, the chapters consider the application of EU and UK competition law to various business practices, including cartels, cooperation agreements, distribution agreements, licences of intellectual property rights, joint ventures, and mergers. The text has been updated to include the changes to UK law as a consequence of Brexit. It discusses for the first time the rise of powerful digital platforms and the quest for a suitable competition law and regulatory response to this phenomenon. It also considers the implications of the European Green Deal and the sustainability agenda for EU competition law and practice. The text incorporates extensive new legislation, case-law, decisional practice, guidelines and periodical literature at EU and UK level.
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Wray, Alison. The Dynamics of Dementia Communication. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190917807.001.0001.
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Despite a plethora of good advice, it can be hard to sustain effective communicative behaviours when someone is living with a dementia. This book asks why that is. Part 1 explores how various dementia-causing diseases affect the linguistic, pragmatic (reasoning), and memory systems; how social perceptions and practices exacerbate the underlying biological problems; how people living with a dementia describe their experiences; and how dementia care currently addresses the challenges of communication. Part 2 asks why people communicate and what shapes how they communicate. The Communicative Impact model of communication is introduced and theoretically justified. It is argued that all communication is driven by people’s desire to make beneficial changes to their experiential world by getting the hearer to do, say, think, or feel something. Part 3 applies the model from part 2 to the range of considerations explored in part 1, helping readers see how and why communication is undermined and reshaped by the various biological, social, and emotional factors underlying the dementia experience. The model is used to shed light on how people living with a dementia are perceived and, as a result, treated, with particular attention to the acceptability of (well-intentioned) deception. The final chapter asks what needs to change if communication and well-being are to be optimized for people living with a dementia. In pursuit of truly person- and relationship-centred care, proposals for advanced skills in communication with a person living with a dementia are presented and explained, helping anchor the ubiquitous dos and don’ts in a deeper understanding of why interaction is difficult.
Book chapters on the topic "Behavioural change intention"
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Kließ, Malte S., Marielle Stoelinga, and M. Birna van Riemsdijk. "From Good Intentions to Behaviour Change." In PRIMA 2019: Principles and Practice of Multi-Agent Systems, 354–69. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-33792-6_22.
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Ariya, George. "Towards a symbiotic wildlife tourism destination attractiveness and sustainability framework for national parks in Kenya." In Managing visitor experiences in nature-based tourism, 164–78. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781789245714.0164.
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Abstract This chapter presents a wildlife tourism destination attractiveness and sustainability framework based on relevant destination attractiveness attributes and sustainability indicators. The framework was tested at Lake Nakuru National Park (LNNP) in Kenya. Attractiveness was categorized into four dimensions that included wildlife resources, park accessibility, cost of attractions and park image. As the findings indicated, there was direct positive effect of all four dimensions. A relatively low effect was recorded with regard to park image, which is likely to have contributed to low satisfaction experience, future behavioural intentions and park ecological value. In addition, among the repeat visitors' responses, the majority agreed there was increased wildlife disappearance, increased difficulty in sightseeing key wildlife attractions at LNNP, invasive new species within the park, changes in wildlife grazing grounds, infrastructure damage and increased visibility of litter inside the park.
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Ariya, George. "Towards a symbiotic wildlife tourism destination attractiveness and sustainability framework for national parks in Kenya." In Managing visitor experiences in nature-based tourism, 164–78. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781789245714.0013.
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Abstract This chapter presents a wildlife tourism destination attractiveness and sustainability framework based on relevant destination attractiveness attributes and sustainability indicators. The framework was tested at Lake Nakuru National Park (LNNP) in Kenya. Attractiveness was categorized into four dimensions that included wildlife resources, park accessibility, cost of attractions and park image. As the findings indicated, there was direct positive effect of all four dimensions. A relatively low effect was recorded with regard to park image, which is likely to have contributed to low satisfaction experience, future behavioural intentions and park ecological value. In addition, among the repeat visitors' responses, the majority agreed there was increased wildlife disappearance, increased difficulty in sightseeing key wildlife attractions at LNNP, invasive new species within the park, changes in wildlife grazing grounds, infrastructure damage and increased visibility of litter inside the park.
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Marsh, Elizabeth. "Understanding the Effect of Digital Literacy on Employees' Digital Workplace Continuance Intentions and Individual Performance." In Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work, 1638–59. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7297-9.ch080.
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While a growing body of literature suggests that employees' digital skills are important to enable both individuals and organisations to make the most of the digital workplace, empirical understanding of their effect on technology adoption and performance is currently limited. Drawing on prior models of technology acceptance and continuance, the present study investigated the effect of digital literacy on behavioural intention to continue using the digital workplace and, ultimately, on individual performance. Linear regression was used to analyse the conceptual model using survey data from 142 employees of a major UK charitable organisation. Results partially supported the model, demonstrating that employees' digital skills effect continuance intentions and individual performance via their perceptions of ease of use. The findings suggest an important role for digital literacy, both as an antecedent to the more general determinants of technology adoption, and in organisational interventions designed to encourage digital workplace adoption.
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Abdullah, Noraini, and Jamal Mohd. Amin. "Contemporary Business Culture and Thoughts for ASEAN Entrepreneurs." In Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, 349–75. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4984-1.ch019.
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This chapter introduces the entrepreneurial concepts that form the dynamic culture and thoughts incumbent upon entrepreneurs in facing the current challenging scenarios. Preliminary, the extended Theory of Planned Behaviour (TPB) is introduced for the intention of financial and entrepreneurial behavioural change. These entrepreneurial concepts, denoted by BOSSON FC, are founded based on business knowledge, skills, and personal experiences of authors. BOSSON FC stands for Benefits-Best-Sincerity, Objective, Sales and Cost Thinking, System, One or Open, Niche, Face/Focus/Fast/Flexible, and lastly, Creative. Each of these concepts will be clearly explained and discussed. Issues incorporated into this chapter are on location commerce, social norm and commerce, inclusive of customer cum entrepreneur relationship management with exemplary cases in three countries, namely Pattani in Thailand, Jakarta in Indonesia, and Kuala Lumpur in Malaysia. This chapter would further highlight the practical implementation for new and young entrepreneurs to reach their achievable business goals.
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Ratten, Vanessa. "Behavioral Intentions to Adopt Technological Innovations." In Web-Based Services, 1496–508. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9466-8.ch066.
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Cloud computing services are a prominent innovation that has changed consumer behaviours towards adopting new technological services. Despite the popularity of this technological innovation the underlying factors that contribute to a consumer's intention to adopt cloud computing services has not been well researched. This paper builds upon the well-known behavioural intention theories of the technology acceptance model and social cognitive theory to develop and test a number of hypotheses designed to understand the factors influencing intention to use cloud computing services. The research hypotheses in the paper propose that perceived usefulness, consumer innovation attitude, social norms, performance expectancy and trust influence behavioural intentions of consumers towards cloud computing services. The hypotheses are tested in a sample of United States and Chinese consumers to understand whether there are differences in behavioural attitudes towards technological innovations. The paper identifies research limitations, practical implications and future research suggestions.
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Tarhini, Ali, Khamis Al-Gharbi, Ali Al-Badi, and Yousuf Salim AlHinai. "An Analysis of the Factors Affecting the Adoption of Cloud Computing in Higher Educational Institutions." In Research Anthology on Architectures, Frameworks, and Integration Strategies for Distributed and Cloud Computing, 1504–29. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-5339-8.ch074.
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This article aims to examine the main factors that may hinder or facilitate the adoption of cloud computing (CC) services by higher educational institutions in developing countries, exemplified here by Oman. A conceptual model was developed through extending the technology-organization-environment (TOE) framework. Data was collected from 387 IT decision makers working in four higher educational institutions in Oman using a cross-sectional survey. Data was analysed using structural equation modelling based on AMOS 22.0. The results show that behavioural intention (BI) towards adopting CC services in higher educational institutions was influenced by top management support, relative advantage, attitudes towards change, technology readiness, complexity, government regulation, peer pressure, and data concerns in their order of influencing power. These all together accounted for 58.3% of the variance in BI. However, compatibility, vendor lock-in and external expertise did not have an influence on BI. This research provides original insight for cloud computing adoption within Oman from a managerial and IT professional perspectives. Specifically, this research would be helpful for government agencies, cloud computing providers and policy makers at higher educational institutions. It will also explain the relatively low penetration rate of cloud computing services at present, which will help in formulating strategies to encourage the adoption and acceptance of CC services by Omani higher educational institutions, where CC is still considered an innovation.
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Tenenbaum, Sergio. "Persisting Intentions." In Rational Powers in Action, 143–67. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198851486.003.0006.
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Chapter 6 continues the discussion of putative requirements generated by future-directed intentions, turning to what I call “intention-persistence requirements”. These requirements seem particularly important in understanding choice among incommensurable or incomparable alternatives. In such choice situations, it seems irrational to engage in “brute shuffling”; that is, intending first to choose one option, then (possibly) incurring certain costs associated with bringing about this option, and then, in the absence of any new information or any reason to change one’s mind, switching to choose another, incomparable, option. However, unless we accept intention-persistence requirements, it might seem that we cannot explain why such behaviour is irrational. The chapter argues against the validity of such persistence requirements and proposes a different understanding of choices in these contexts. In particular, the chapter argues that only certain patterns of shuffling are irrational, and the irrationality of these patterns can be given a more direct and satisfying explanation without appeal to intention-persistence requirements.
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Alkhalifah, Eman. "Exploring the Role of Graphic Design-Driven Virtual Reality in Sustainable Tourism." In Remote Work and Sustainable Changes for the Future of Global Business, 60–72. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7513-0.ch005.
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Since the COVID-19 pandemic, tourism has declined precipitously as a result of lockdown procedures that have prohibited the majority of international travel and ultimately increased people's online activity at home. Virtual reality (VR) is an example of an online activity that simulates and infiltrates the real world through games and interactive media. This chapter aims to determine whether using newer generation wearable devices to create virtual reality experiences via immersive graphic design has an effect on people's intentions to visit virtual destinations and tourist attractions in lieu of physical travel. The chapter also determines the effect of perceived visual appeal (PVA) and emotional involvement (EI) on behavioural intentions toward visiting a cultural heritage site in a virtual destination. Using the Saudi Arabian holy pilgrimage of Hajj as a case study, the chapter hypothesises that delivering the PVA of the virtual experience via virtual reality via immersive graphic design will result in a significant increase in intentions to visit a virtual destination.
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Yakasai, Abubakar Mukhtar, Mohammad Nabil Almunawar, and Mohammad Anshari. "Integrated Model of Actual Online Shopping Use Behaviour." In Handbook of Research on Disruptive Innovation and Digital Transformation in Asia, 319–41. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6477-6.ch017.
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This chapter discusses and proposes an integrated model of actual online shopping use behaviour, with a moderating role of personal traits (openness to experience and agreeableness). Building on the TAM model, the proposed framework harnesses its factors from supported theories, namely social cognitive theory, source credibility theory, risk theory, and OCEAN model. A literature review approach is employed in which the author uses previous relevant studies to establish the relationship among the variables. Apart from direct relationships, the chapter conceptualises mediating role of Intention on the relationship between a set of predictors (internet self-efficacy, perceived channel credibility, financial and security risk) and actual online shopping usage behaviour. At the same time, the chapter explores the moderating role of openness to experience and agreeableness on the relationship between the TAM's belief constructs and intention. Finally, the chapter concludes with highlights on the framework's contributions, limitations, and plan for future empirical investigation.
Conference papers on the topic "Behavioural change intention"
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Wicaksono, Adhi, Robert J. Hendley, and Russell Beale. "Does Adding Reinforcement of Implementation Intentions Support Behaviour Change?" In Proceedings of the 32nd International BCS Human Computer Interaction Conference. BCS Learning & Development, 2018. http://dx.doi.org/10.14236/ewic/hci2018.38.
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Hanzl, Malgorzata. "Self-organisation and meaning of urban structures: case study of Jewish communities in central Poland in pre-war times." In 24th ISUF 2017 - City and Territory in the Globalization Age. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/isuf2017.2017.5098.
Full textAbstract:
In spatial, social and cultural pluralism, the questions of human intentionality and socio-spatial emergence remain central to social theory (Portugali 2000, p.142). The correlation between individual preferences, values and intentions, and actual behaviour and actions, is subject to Portugali’s theory of self-organisation (2000). Compared to Gidden’s structuralism, which focuses on society and groups, the point of departure for Portugali (2000) are individuals and their personal choices. The key feature in how complex systems `self-organise', is that they `interpret', the information that comes from the environment (Portugali 2006). The current study explores the urban environment formerly inhabited, and largely constructed, by Jews in two central Polish districts: Mazovia and Lodz, before the tragedy of the Holocaust. While the Jewish presence lasted from the 11th century until the outbreak of World War II, the most intensive development took place in the 19th century, together with the civilisation changes introduced by industrialisation. Embracing the everyday habits of Jewish citizens endows the neighbourhood structures they once inhabited with long gone meanings, the information layer which once helped organise everyday life. The main thesis reveals that Jewish communities in pre-war Poland represented an example of a self-organising society, one which could be considered a prototype of contemporary postmodern cultural complexity. The mapping of this complexity at the scale of a neighbourhood is a challenge, a method for which is addressed in the current paper. The above considerations are in line with the empirical studies of the relations between Jews and Poles, especially in large cities, where more complex socio-cultural processes could have occurred. References: Eco, U. (1997) ‘Function and Sign: The Semiotics of Architecture’, in Leich, N. (ed.) Rethinking Architecture: A reader in cultural theory (Routledge Taylor & Francis Group, London) 182–202. Hillier, B. and Hanson, J. (2003) The Social Logic of Space (Cambridge University Press, Cambridge). Marshall, S. (2009) Cities, Design and Evolution (Routledge, Abingdon, New York). Portugali, J. (2000) Self-Organization and the City, (Springer-Verlag, Berlin Heidelberg). Portugali, J. (2006) ‘Complexity theory as a link between space and place’, Environment and Planning A 38(4) 647–664.