Academic literature on the topic 'Beef Australia Marketing'
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Journal articles on the topic "Beef Australia Marketing"
1
Bindon, B. M., and N. M. Jones. "Cattle supply, production systems and markets for Australian beef." Australian Journal of Experimental Agriculture 41, no. 7 (2001): 861. http://dx.doi.org/10.1071/ea01052.
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Markets for Australian beef throughout the 20th century have been moulded by world wars, economic depressions, droughts, transport technology, cattle breeding, trade barriers, global competition, livestock disease eradication, human health risks, food safety, Australian Government policy, consumerism and beef quality. Major ‘shocks’ to beef marketing include the development of successful shipments of chilled carcases to Britain in the 1930s, the widespread trade disruption caused by World War II, expansion (early 1950s) and then a reduction in beef exports to Britain (1956), the introduction and then proliferation of Bos indicus derived cattle in northern Australia (1960s), licensing and upgrading of Australian abattoirs to export to USA and the consequential brucellosis and tuberculosis eradication campaign leading to record export tonnages of Australian processing beef to USA (1960–70). In 1980, increased beef trade to Japan began, leading in the late 1980s to expansion of high-quality grain finished products into that market. By 1993, beef exports to Japan (280.5 kt) exceeded those to USA (274.4 kt), signalling the significant shift in beef exports to Asia. Commencing in about 1986, the USA recognised the value of beef exports to Asian markets pioneered by Australia. Australia’s share of the Japanese and South Korean markets has been under intense competition since that time. Another major influence on Australia’s beef market in the early 1990s was growth in live cattle exports to Asian markets in Indonesia, Malaysia and the Philippines. Live exports accounted for 152000 heads in 1992 and 858000 heads in 1996. Improved management systems (e.g. fences) and consequent regulation of cattle supply even in the wet season, a by-product of the brucellosis and tuberculosis eradication campaign, were indirect drivers of the growth in live exports. Throughout the period 1940–2000, domestic consumption of beef and veal declined from 68 to 33.3 kg/head.year, reflecting competition from other foods, perceptions of health risks, price of beef, periodic food safety scares, vegetarianism, changes in lifestyle and eating habits and lack of consistency of eating quality of beef. Despite this decline, the domestic Australian beef market still consumes a significant component (37%) of total Australian beef production. In 1984–85, the reform of the Australian Meat and Livestock Corporation set in train a major directional change (‘New Direction’) of the beef sector in response to beef market trends. Under Dick Austen’s leadership, the Australian Meat and Livestock Corporation changed the industry’s culture from being ‘production-driven’ to being ‘consumer-driven’. Market research began in Australia, Japan and Korea to establish consumer preferences and attitudes to price, beef appearance and eating quality. Definite consumer requirements were identified under headings of consistency and reliability. The AusMeat carcass descriptors were introduced and a decade later traits like tenderness, meat colour, fat colour, meat texture, taste, smell, and muscle size were addressed. These historical ‘shocks’ that shaped the Australian beef markets have all been accompanied by modification to production systems, breeding programs, herd structure, processing procedures, advertising and promotion, meat retailing and end-use. The increasing importance of the food service sector and the ‘Asian merge’ influence on beef cuts usage in restaurant meals and take-away products are the most recognisable changes in the Australian food landscape. The Cooperative Research Centre¿s research portfolio was built around the changing forces influencing beef markets in the early 1990s. Australia needed to better understand the genetic and non-genetic factors affecting beef quality. One example was the poor success rate of cattle being grain-fed for the Japanese premium markets. Another was the relative contribution of pre- and post-slaughter factors to ultimate eating quality of beef. The Meat Standards Australia scheme was launched in 1997 to address this problem in more detail. The Cooperative Research Centre contributed significantly to this initiative. In the year 2001, Australia, with only 2.5% of world cattle numbers retains the position of world number one beef trader. We trade to 110 countries worldwide. The Australian beef sector is worth A$6 billion annually. The diversity of Australian environments, cattle genotypes and production systems provides us with the ability to meet diverse specifications for beef products. A new set of market forces is now emerging. Strict accreditation rules apply to Australian producers seeking access to the lucrative European Union market. Transmissible spongiform encephalopathies like bovine spongiform encephalopathy and scrapie are a continuing food safety concern in Europe. This and the foot and mouth disease outbreak in Britain early in 2001 have potentially significant indirect effects on markets for Australian beef. And the sleeping giant, foot and mouth disease-free status of Latin American countries Brazil, Uruguay and Argentina continues to emerge as a major threat to Australian beef markets in Canada and Taiwan. As in the past, science and technology will play a significant role in Australia¿s response to these market forces.
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Austen, Dick. "Foreword to 'Producing and Processing Quality Beef from Australian Cattle Herds'." Australian Journal of Experimental Agriculture 41, no. 7 (2001): I. http://dx.doi.org/10.1071/eav41n7_fo.
Full textAbstract:
Markets for Australian beef throughout the 20th century have been moulded by world wars, economic depressions, droughts, transport technology, cattle breeding, trade barriers, global competition, livestock disease eradication, human health risks, food safety, Australian Government policy, consumerism and beef quality. Major ‘shocks’ to beef marketing include the development of successful shipments of chilled carcases to Britain in the 1930s, the widespread trade disruption caused by World War II, expansion (early 1950s) and then a reduction in beef exports to Britain (1956), the introduction and then proliferation of Bos indicus derived cattle in northern Australia (1960s), licensing and upgrading of Australian abattoirs to export to USA and the consequential brucellosis and tuberculosis eradication campaign leading to record export tonnages of Australian processing beef to USA (1960–70). In 1980, increased beef trade to Japan began, leading in the late 1980s to expansion of high-quality grain finished products into that market. By 1993, beef exports to Japan (280.5 kt) exceeded those to USA (274.4 kt), signalling the significant shift in beef exports to Asia. Commencing in about 1986, the USA recognised the value of beef exports to Asian markets pioneered by Australia. Australia’s share of the Japanese and South Korean markets has been under intense competition since that time. Another major influence on Australia’s beef market in the early 1990s was growth in live cattle exports to Asian markets in Indonesia, Malaysia and the Philippines. Live exports accounted for 152000 heads in 1992 and 858000 heads in 1996. Improved management systems (e.g. fences) and consequent regulation of cattle supply even in the wet season, a by-product of the brucellosis and tuberculosis eradication campaign, were indirect drivers of the growth in live exports. Throughout the period 1940–2000, domestic consumption of beef and veal declined from 68 to 33.3 kg/head.year, reflecting competition from other foods, perceptions of health risks, price of beef, periodic food safety scares, vegetarianism, changes in lifestyle and eating habits and lack of consistency of eating quality of beef. Despite this decline, the domestic Australian beef market still consumes a significant component (37%) of total Australian beef production. In 1984–85, the reform of the Australian Meat and Livestock Corporation set in train a major directional change (‘New Direction’) of the beef sector in response to beef market trends. Under Dick Austen’s leadership, the Australian Meat and Livestock Corporation changed the industry’s culture from being ‘production-driven’ to being ‘consumer-driven’. Market research began in Australia, Japan and Korea to establish consumer preferences and attitudes to price, beef appearance and eating quality. Definite consumer requirements were identified under headings of consistency and reliability. The AusMeat carcass descriptors were introduced and a decade later traits like tenderness, meat colour, fat colour, meat texture, taste, smell, and muscle size were addressed. These historical ‘shocks’ that shaped the Australian beef markets have all been accompanied by modification to production systems, breeding programs, herd structure, processing procedures, advertising and promotion, meat retailing and end-use. The increasing importance of the food service sector and the ‘Asian merge’ influence on beef cuts usage in restaurant meals and take-away products are the most recognisable changes in the Australian food landscape. The Cooperative Research Centre¿s research portfolio was built around the changing forces influencing beef markets in the early 1990s. Australia needed to better understand the genetic and non-genetic factors affecting beef quality. One example was the poor success rate of cattle being grain-fed for the Japanese premium markets. Another was the relative contribution of pre- and post-slaughter factors to ultimate eating quality of beef. The Meat Standards Australia scheme was launched in 1997 to address this problem in more detail. The Cooperative Research Centre contributed significantly to this initiative. In the year 2001, Australia, with only 2.5% of world cattle numbers retains the position of world number one beef trader. We trade to 110 countries worldwide. The Australian beef sector is worth A$6 billion annually. The diversity of Australian environments, cattle genotypes and production systems provides us with the ability to meet diverse specifications for beef products. A new set of market forces is now emerging. Strict accreditation rules apply to Australian producers seeking access to the lucrative European Union market. Transmissible spongiform encephalopathies like bovine spongiform encephalopathy and scrapie are a continuing food safety concern in Europe. This and the foot and mouth disease outbreak in Britain early in 2001 have potentially significant indirect effects on markets for Australian beef. And the sleeping giant, foot and mouth disease-free status of Latin American countries Brazil, Uruguay and Argentina continues to emerge as a major threat to Australian beef markets in Canada and Taiwan. As in the past, science and technology will play a significant role in Australia¿s response to these market forces.
3
Ferguson, D. M., R. D. Warner, P. J. Walker, and B. Knee. "Effect of cattle marketing method on beef quality and palatability." Australian Journal of Experimental Agriculture 47, no. 7 (2007): 774. http://dx.doi.org/10.1071/ea05213.
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This study was conducted to determine the effect of direct consignment compared with saleyard marketing on beef quality and palatability. A total of 258 cattle (mean carcass weight 227 ± 19 kg) from nine vendor properties in Victoria, Australia were used. From each vendor group (about 30 cattle/vendor), half were either: (1) processed through a saleyard and then sent to the abattoir or (2) directly consigned to the abattoir. All cattle were slaughtered at the same abattoir and the lairage and postslaughter management of the cattle and their carcasses was standardised. The cattle that had been directly consigned were slaughtered the day after dispatch from the property, whereas saleyard cattle were slaughtered 2 days after dispatch. Striploin (longissimus lumborum) samples were evaluated 1 day postslaughter and after 14 days aging. Overall, marketing method had only a small impact on the various meat quality measures and palatability. A significant vendor × marketing method interaction was found for most traits including muscle glycogen (semimembranosus and semitendinosus), pH (1, 3 and 24 h postslaughter), L*, a* and b* colour values and consumer panel scores [tenderness, flavour and combined score (MQ4)]. Juiciness scores were unaffected by marketing method but were significantly influenced by vendor group (P < 0.001). For MQ4 score, there was a general trend showing that steaks from cattle that had been marketed through the saleyard had marginally lower MQ4 scores than those that had been directly consigned in five of the eight groups. However, this trend was only significant for two of the five groups. A significant three-way interaction between vendor group × marketing method × aging duration was found for shear force (P < 0.001) and cooking loss percentage (P < 0.001). The effect of marketing method on shear force was generally small and not always statistically significant but there was a trend indicating that saleyard marketing resulted in slightly higher shear forces at either 1 or 14 days postslaughter for the majority of the vendor groups. It was concluded that marketing method had a small but variable impact on palatability and meat quality.
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Whan, I., G. Bortolussi, and R. Backus. "The impact of innovation on beef production in far northern Australia." Australian Journal of Experimental Agriculture 46, no. 2 (2006): 271. http://dx.doi.org/10.1071/ea05175.
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In this paper we examine the forces that have shaped Australia’s far northern (north of 20° south) beef industry over the past 35 years. This is done for the purpose of tracing its transformation from a state of relative isolation to an integral part of the national beef industry. We note that integration is being accompanied by a greater focus, particularly by corporate producers, on specialised breeding in the far north and this is being assisted by innovations that increase herd fertility and raise the meat quality of the progeny, while retaining adaptation of the breeding herd to the local environment. Among a range of technologies, genetic improvement has significant potential to bring about rapid improvement in the meat quality of tropically adapted cattle. With respect to gene-based technology, however, independent producers will have to be convinced about the rigour of the technology and the prospects of economic gains before they make significant management changes. To this end, innovative marketing systems are needed that will reveal the link between expected meat returns and the offer prices applying to groups of growing cattle in any location. Accordingly, there is an urgent need to develop and introduce a descriptive and informative trading language for growing cattle that incorporates inherent qualities including those that influence meat quality. Innovations that will complement those applying to enhancement of meat quality are more general but will significantly raise herd productivity. We also compare the operating systems of both corporate and independent producers in the region.
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Charmley, E., M. L. Stephens, and P. M. Kennedy. "Predicting livestock productivity and methane emissions in northern Australia: development of a bio-economic modelling approach." Australian Journal of Experimental Agriculture 48, no. 2 (2008): 109. http://dx.doi.org/10.1071/ea07264.
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Enteric fermentation from livestock is a large source of methane, which has a global warming potential 23 times that of carbon dioxide. In Australia, enteric emissions from the livestock sector contribute 10% of Australia’s greenhouse gases. The northern Australian beef industry about 16 million animals is a major contributor to these emissions. However, relative to temperate systems, comparatively little research has been conducted on enteric methane emissions from tropical feeding systems. This paper describes a modelling approach that estimates cattle methane emissions for various bioregions of northern Australia. The approach incorporates a metabolisable energy based model of animal production linked to a property herd economic model. This provides a flexible tool to evaluate animal and property herd dynamics on regional methane yields and liveweight productivity, as well as to assess financial impacts. The model predicts that an important determinant of methane output per unit of product is reduced days to market. Reduced days to market may be achieved through a range of energy supplementation and marketing strategies.
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Maman, Ujang, Akhmad Mahbubi, and Ferry Jie. "Halal risk mitigation in the Australian–Indonesian red meat supply chain." Journal of Islamic Marketing 9, no. 1 (March 5, 2018): 60–79. http://dx.doi.org/10.1108/jima-12-2015-0095.
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Purpose This study aims to identify halal risk events, halal risk agents, measure halal risk level and formulate the halal risk control model (mitigation) in all stages in the beef supply chain from Australia to Indonesia. Design/methodology/approach This research combines qualitative and quantitative method. It elaborates nine variables as the Halal Control Point: halal animal, animal welfare, stunning, knife, slaughter person, slaughter method, invocation, packaging, labeling and halal meat. This study uses house of risk, a model for proactive supply chain risk. Findings The main mitigation strategies to guarantee the halal beef status in the abattoir is the obligation of vendor or the factory to issue a written manual of stunning tool. The priority of halal risk mitigation strategies for the retailing to avoid the meat contamination is the need of a halal policy for transporter’s companies and supermarkets. Research limitations/implications Every actor must be strongly committed to the application of halal risk mitigation strategies and every chain must be implemented in the halal assurance system. Originality/value This model will be a good reference for halal meat auditing and reference for halal meat import procurement policy.
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Polkinghorne, R., R. Watson, J. M. Thompson, and D. W. Pethick. "Current usage and future development of the Meat Standards Australia (MSA) grading system." Australian Journal of Experimental Agriculture 48, no. 11 (2008): 1459. http://dx.doi.org/10.1071/ea07175.
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Progress in the development and adoption of the Meat Standards Australia system has encouraged substantial change and an improved consumer awareness at all points of the Australian beef production chain. The system is moving from niche to mainstream market application with the exciting potential to transform many industry practices and build a more direct consumer focus. The system aims to accurately predict consumer satisfaction levels for individual cooked beef portions. This is a major advance on grading systems that classify carcasses into groups of like appearance. A prediction model was developed based on consumer testing and has proved to be useful in categorising a wide range of beef into consumer grades within cooking methods. These provide a basis to ensure a predictable eating quality result for the consumer and a mechanism to align product description and pricing throughout the production chain. When used in value-based marketing systems financial reward can be directly linked to consumer satisfaction encouraging a consumer-focussed industry. Research is proceeding to extend and improve the accuracy of the prediction model encompassing additional cattle types and cooking methods. Several projects in other countries are adding insights into the relative response of consumers from varied cultural backgrounds. It is hoped that further international collaboration will facilitate use of the developed technology to improve consumer value and industry returns through improved product consistency in global markets.
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Kostomakhin, N. M., and M. S. Mansurova. "Economically useful traits of cows Australian breeding in the Amur region." Glavnyj zootehnik (Head of Animal Breeding), no. 2 (February 1, 2021): 3–10. http://dx.doi.org/10.33920/sel-03-2102-01.
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Recently, a signifi cant number of livestock of specialized beef breeds is imported from abroad particularly from Australia. So the study of the adaptive ability and eff ectiveness of the use of Australian cattle of Hereford breed in the Amur region is relevant. The purpose of the work was to study the growth, development and reproductive capacity of Hereford cattle in the Amur region. Experimental studies have been carried out in the collective farm “Tomichevsky” in the Belogorsky district in the Amur region for four years. The reproductive ability of imported Hereford cows of Australian selection, as well as indicators of calving easy, live weight and height in the rump have been examined in the article. The assessment of similar indicators of progeny obtained from imported cows-dams and dams of local selection have been given. It has been found that the cows of the Australian breeding had a large live weight and were taller than the cows of Hereford breed the same age as the cows of Amur breeding. Fewer off spring were obtained from imported cows, a high percentage of dead calves were born, long open day’s period and calving interval, and a low coeffi cient of reproductive ability have been revealed. When analyzing the results of the study of the adaptive ability of Hereford cows obtained from imported Australian Hereford cows and Hereford cows of the Amur breeding, it has been found that all calving were successful in the cows, and no cases of dead calves were born. Indicators of reproductive ability were within the normal range, but were more optimal in the progeny of Australian breeding. The results obtained on base of researches we can conclude that the progeny of Australian Herefords have higher adaptive abilities in comparison with similar indicators of their mothers.
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Bowen, M. K., and F. Chudleigh. "Grazing pressure, land condition, productivity and profitability of beef cattle grazing buffel grass pastures in the subtropics of Australia: a modelling approach." Animal Production Science 58, no. 8 (2018): 1451. http://dx.doi.org/10.1071/an17780.
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There is widespread evidence that beef cattle land managers in Queensland are using stocking rates for perennial pastures that are substantially higher than recommended guidelines, and some indication that these decisions are motivated by perceived financial and economic benefits. Considerable effort has been, and is currently being, applied by public-sector organisations to encourage producers to reduce grazing pressure from beef cattle across Queensland’s pastoral lands. A better understanding of the relationships among stocking rate, land condition and profitability of beef-grazing enterprises is imperative to better inform cattle producers and policy makers. The present study assessed the effect of grazing pressure and land condition on the productivity and profitability of a steer-turnover enterprise utilising buffel grass (Cenchrus ciliaris) pastures in central Queensland. A property-level, regionally relevant herd model was used to determine whole-of-business productivity and profitability over a 30-year investment period. Growth paths for steers from weaning to marketing were developed for 16 scenarios encompassing a range of pasture-utilisation rates (30%, 35% and 50% of annual biomass growth), land condition (A, B and C) and market targets (feedlot entry at 474 kg or slaughter at 605 kg). The economic effect of each scenario was assessed by comparison to a base scenario of 30% pasture utilisation and turn-off of slaughter steers. Our analyses demonstrated a large economic advantage from increasing grazing pressure above 30% utilisation for buffel grass pastures, even with assumptions of declining land condition and animal performance. For instance, producing slaughter steers under a 50% pasture-utilisation regime with a continuous decline in land condition from A to C (and, hence, productivity) over Years 10–30 was AU$21 772/annum more profitable than was a 30% pasture-utilisation strategy, which is widely recommended as closer to a long-term, safe utilisation rate. The present research has provided insights into the relationship between grazing pressure and economic returns of beef producers over the medium term. However, it should be considered as a scoping study due to the paucity of data for effects of utilisation rate on the productivity of buffel grass pastures and, hence, on land-condition rating. Further research is required to better understand the effects of utilisation rate of buffel grass, and other sown pasture grass and legume species, on plant biomass production, plant-diet quality for cattle, land-condition decline and cattle productivity.
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Lean, Ian J. "Effects of retailer pressure on the efficiency of agricultural industries." Animal Production Science 53, no. 11 (2013): 1143. http://dx.doi.org/10.1071/an13178.
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Considerable progress has been made in reducing starvation during the past century. This was achieved through increased use of arable land and adoption of new technologies. Future increases in food production will depend to a greater extent than in the past on the adoption of new technologies and must be even more rapidly achieved than in the past to meet the increase in demand for food. Intensive industries such as the poultry industry are under pressure from those engaged with a naturalistic fallacy. Technologies such as antibiotics for chickens or hormonal growth promotants (HGPs) for beef cattle that are safe for people, reduce environmental impacts of production, increase profits for producers, and improve animal well-being will be needed to achieve these increases in food production. The precedent set in the EU in banning HGPs can be understood as a response to the illegal abuse of diethylstilboestrol in the EU and as a non-tariff trade barrier to reduce the importation of beef from more efficient producers. The banning of antibiotics in the EU reflects the unwise application of a ‘precautionary principle’ through which risks were not soundly assessed. However, the unilateral ban established by Coles Supermarkets Pty Ltd on HGPs in Australia represents a more dangerous development, in which marketing ploys have been accorded a higher value than the care of animals, the environment, or the profit made by producers. Decisions such as these have reduced the viability of animal production in the UK and pose a threat to sustainable agricultural production in Australia.
Books on the topic "Beef Australia Marketing"
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Peggs, Alan. Markets for Western Australian beef. South Perth: Western Australian Dept. of Agriculture, 1991.
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Quin, Andrew. Rising above the herd: An analysis of the Western Australian beef & cattle industry. South Perth: Agriculture Western Australia, Meat Program (Economics)/New Industries Program, 2000.
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Hayes, Margo. Small Cattle for Small Farms. CSIRO Publishing, 2008. http://dx.doi.org/10.1071/9780643095793.
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There are more small farms in Australia than there are large, and this trend continues as an increasing number of larger farms are subdivided into smaller parcels. A growing demand for lifestyle blocks, in Australia and overseas, is fuelling an interest in the quieter, smaller breeds of cattle which have particular appeal as they are more manageable to control and maintain.
Small Cattle for Small Farms is ideal for those people considering buying a small farm for lifestyle or commercial purposes.
Written in response to the many questions the author was asked by those seeking to purchase small cattle, this practical and easy to understand guide provides an excellent introduction to small farming.
The book assumes no prior experience with cattle, and covers all the basics to help you set up your small farm, including: types of cattle available, how to select your stock and care for them, stocking rates, fencing needs, vaccination requirements, methods of identification, and government requirements for land and stockowners.
For those wishing to show their cattle, there is a chapter explaining how to prepare for competitions. A section on marketing details how to make a successful entry into the commercial beef industry, and a list of cattle organisations directs readers to more specific information for their chosen breeds.
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Vincent, Barbara. Farming Meat Goats. CSIRO Publishing, 2018. http://dx.doi.org/10.1071/9781486306589.
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Goat meat is growing in popularity in Australia and is also an important export industry. It offers many opportunities for large- and small-scale farmers who need to diversify or seek alternative enterprises. Farming Meat Goats provides producers with comprehensive and practical information on all aspects of the goat meat industry. It covers selecting and preparing a property, choosing breeding stock, breeding, health care and nutrition, drought feeding, condition scoring and marketing.
This second edition of Farming Meat Goats has been updated throughout and contains new information about the National Livestock Identification System, current regulations for ovine Johne's disease and animal welfare during transportation, and information about marketing. It will allow farmers to produce animals to specification for targeted markets in Australia and overseas including: butchers; supermarkets; restaurants; on-farm live sales; sales to abattoirs that specialise in Halal kills; and breeding stock either as replacements or for improved herd genetics.
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French, Jeff. Behaviour and how to influence it. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0006.
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This chapter focuses on the development of a more systematic approach to social behaviour change (Michie et al,2011) and the examination of a growing body of research in the public health world (CDC, 2000) that goes beyond just communication- and enforcement-based approaches to influencing health behaviour (McQuail, 2009; Rothschild, 1999). This understanding has been developing rapidly over recent years (NICE, 2007; 2014). Intervention organizing and planning systems such as social marketing (French et al., 2010), co-creation (Cottam and Leadbeater, 2004), and community engagement (Hills, 2004) are examples of how this new science is being operationalized in social policy delivery. This development, along with more general improvement in social policy implementation (Public Administration Select Committee, 2009), planning, and review (Australian Public Service Commission, 2007) has resulted in a growing consensus about how to establish, deliver, and evaluate more successful behavioural interventions focused on social good.
Book chapters on the topic "Beef Australia Marketing"
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Insch, Andrea. "Using Complexity Theory to Explain Changes in Product-Country Images: The Case of Australian Beef Exports to Japan." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 63–68. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_24.
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Uddin, Mohammad Nasir, Mohammed Quaddus, and Nazrul Islam. "Inter-organizational Supply Chain Performance: How the Relationship Factors Influence the Australian Beef Industry?" In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 458–64. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_124.
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"The empire strikes back: marketing Australian beer and wine in the United Kingdom." In Adding Value (RLE Marketing), 180–206. Routledge, 2014. http://dx.doi.org/10.4324/9781315760988-21.
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Singh, Varinder, Sanjay Taneja, Varinderjeet Singh, Azad Singh, and Harmesh Lal Paul. "Online Advertising Strategies in Indian and Australian E-Commerce Companies." In Advances in Marketing, Customer Relationship Management, and E-Services, 124–38. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7231-3.ch009.
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Online advertising and marketing promote the different types of products through various kinds of advertising modes to customers. Online advertising is promotional messages that show up on the monitors of online laptops, desktops, tablets, televisions, and smart phones. The main objective of the study is to analyze the online advertising and impact comparison of online advertising strategy which is adopted by Indian and Australian e-commerce companies. To achieve the objectives of this study, the authors take the sample of 5 Indian and 5 Australian e-commerce companies. This study also found that the Indian and Australian e-commerce companies are inter-connected. Online advertising in India has been flowering and also increasing because of 4G connections, which are good for the future of online marketing. This chapter explains comparisons of Indian and Australian e-commerce companies and also focuses on the top 10 platforms to increase sales and customer attraction through advertising. The future of online advertising is brilliant and unlimited.
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Koo, Fung Kuen, and Huong Le. "Understanding Culture, Motivation, and Ethnic Consumer Behavior." In Handbook of Research on Effective Marketing in Contemporary Globalism, 47–65. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6220-9.ch003.
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Understanding ethnic consumer behaviors through a case study of good practice and their innovative marketing strategies to ethnic consumers is important. Surprisingly, little has been done to discuss which practices and strategies may work best when marketing to ethnic consumers. This chapter presents a case study of the Immigration Museum (Melbourne, Australia) and how the organization uses strategies to promote their products and programs to ethnic consumers. The case study and in-depth interviews are the methods used. In this chapter, the authors argue that a combination of Alferder's and Schwartz's theoretical frameworks help museum marketers understand behaviors of ethnic groups, thereby using appropriate marketing strategies in encouraging their consumption. This chapter extends current marketing literature on consumers' motivation, drive, and needs, and non-profit marketing, and validates selected motivational theories. It also provides practical implications for marketers of non-profit organizations.
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Thomson, Alana, Ingrid Proud, Andrew L. J. Goldston, and Rebecca Dodds-Gorman. "Virtual Reality for Better Event Planning and Management." In Advances in Marketing, Customer Relationship Management, and E-Services, 177–98. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4954-4.ch011.
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Digital technologies, such as virtual reality (VR), will have an increasing influence on the way events are experienced and managed. To date, scholarship has focused predominantly on the possibilities that VR presents for event experiences by event attendees, and there has been limited consideration of the application of VR for event planning and management. In this chapter, the authors provide a brief overview of the growth and application of virtual reality technology in events. A case study of a private sector start-up in the Australian setting is examined with a focus on VR technologies, it is developing as an aid in event planning and logistics. Key opportunities and challenges of VR pertinent to event planning and management are identified, and the authors suggest a number of implications for industry practice and event education, alongside avenues for future research to support the development of VR in event management and education.
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Russell, Geoff. "Improving the Understanding of Climate Change Factors with Images." In Natural Resources Management, 1597–616. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0803-8.ch076.
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In Australia, the public got its first mass marketing about climate change and the measures that would be required to avoid it, by TV images of black balloons and Professor Tim Flannery turning off light switches. Journalistic coverage has been similarly dominated by household electricity. More technical literature is generally dominated by the concept of “carbon dioxide equivalence” (CO2eq) as spelled out in the Kyoto protocol. This concept isn't used in climate models because it makes no physical sense. The use of CO2eq and the focus on household electricity has lead to a profound mismatch between the causal factors as understood by climate scientists and causal factors as perceived by the public. “The public” here isn't just the general public, but people of many backgrounds with a strong interest in climate change but without the deep knowledge of professional climate scientists. We need images consistent with climate models, which accurately rank the causes of climate change and guide proposed actions. Such images point to meat as a key focal issue.
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Russell, Geoff. "Improving the Understanding of Climate Change Factors with Images." In Impact of Meat Consumption on Health and Environmental Sustainability, 43–63. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9553-5.ch003.
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In Australia, the public got its first mass marketing about climate change and the measures that would be required to avoid it, by TV images of black balloons and Professor Tim Flannery turning off light switches. Journalistic coverage has been similarly dominated by household electricity. More technical literature is generally dominated by the concept of “carbon dioxide equivalence” (CO2eq) as spelled out in the Kyoto protocol. This concept isn't used in climate models because it makes no physical sense. The use of CO2eq and the focus on household electricity has lead to a profound mismatch between the causal factors as understood by climate scientists and causal factors as perceived by the public. “The public” here isn't just the general public, but people of many backgrounds with a strong interest in climate change but without the deep knowledge of professional climate scientists. We need images consistent with climate models, which accurately rank the causes of climate change and guide proposed actions. Such images point to meat as a key focal issue.
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O. Coggins, Andrew. "Globalization of the Cruise Industry: A Tale of Ships Part II - Asia Post 1994." In Education, Human Rights and Peace in Sustainable Development. IntechOpen, 2020. http://dx.doi.org/10.5772/intechopen.88157.
Full textAbstract:
Cruising has grown over 7% a year since 1980. Sustained rapid expansion in North America, followed by local expansion in Europe and Asia, has made cruising a global industry, with 365 ships and estimated sales of $37.8 US billion (CIN, 2017). This global development has been fueled by innovation and introduction of market changing resident ships appealing to the mass traveler which were quickly matched by competitors, establishment of industry and port marketing organizations, awareness of cruising as a vacation option, and availability of suitable port and berthing facilities. When these four conditions coexisted the industry experienced rapid growth. Since 1966, the cruise industry has developed from a Miami-centered industry to a global industry centered in North America, Europe, Asia, and Australia/New Zealand. Given the high cost of state-of-the-art ships, their deployment is a good indication of industry’s confidence in market growth. This chapter chronicles the development of the Asian cruise industry from 1994 through 2017. Data from Cruise Industry News Annual Reports (CIN) and Berlitz Complete Guide to Cruising and Cruise Ships (Ward) are examined and conclusions are drawn.
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Blake, Jaqueline, and Wayne Pease. "Development of an Ontology to Improve Supply Chain Management (SCM) in the Australian Timber Industry." In Semantic Web Technologies and E-Business, 360–83. IGI Global, 2007. http://dx.doi.org/10.4018/978-1-59904-192-6.ch015.
Full textAbstract:
This chapter proposes an ontology using Web ontology language (OWL) for the Australian timber sector that can be used in conjunction with Semantic Web services to provide effective and cheap business-to-business (B2B) communications. From the perspective of the timber industry sector, this study is important because supply chain efficiency is a key component in an organisation’s strategy to gain a competitive advantage in the marketplace. Strong improvement in supply chain performance is possible with improved B2B communication, which is used both for building trust and providing real-time marketing data. Traditional methods such as electronic data interchange (EDI), which are used to facilitate B2B communication, have a number of disadvantages such as high implementation and running costs and a rigid and inflexible messaging standard. Information and communications technologies (ICT) have supported the emergence of Web-based EDI which maintains the advantages of the traditional paradigm while negating the disadvantages. This has been further extended by the advent of the Semantic Web which rests on the fundamental idea that Web resources should be annotated with semantic markup that captures information about their meaning and facilitates meaningful machine-to-machine communication.