Academic literature on the topic 'Banking Psychographics'
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Journal articles on the topic "Banking Psychographics"
Peltier, James W., John A. Schibrowsky, Don E. Schultz, and John Davis. "Interactive Psychographics: Cross-Selling in the Banking Industry." Journal of Advertising Research 42, no. 2 (March 2002): 7–22. http://dx.doi.org/10.2501/jar-42-2-7-22.
Full textAysha Fathima, Y., and S. Muthumani. "Client Cluster Identification of Internet Bank Services." Journal of Computational and Theoretical Nanoscience 16, no. 8 (August 1, 2019): 3554–59. http://dx.doi.org/10.1166/jctn.2019.8323.
Full textFathima, Aysha. "Influence of Demographic Variables on Determinants of Internet Banking Adoption." ECS Transactions 107, no. 1 (April 24, 2022): 5671–80. http://dx.doi.org/10.1149/10701.5671ecst.
Full textErista Lutfi Ervina and Mansur Azis. "STRATEGI SEGMENTASI PASAR DALAM MENINGKATKAN JUMLAH NASABAH PADA PRODUK TABUNGANKU DI BANK MUAMALAT KANTOR CABANG PEMBANTU MADIUN." Falahiya: Journal of Islamic Banking and Finance 1, no. 2 (December 31, 2022): 120–37. http://dx.doi.org/10.21154/falahiya.v1i2.878.
Full textGajanova, Lubica, Margareta Nadanyiova, and George Lazaroiu. "Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View." Central European Business Review 9, no. 2 (June 15, 2020): 1–18. http://dx.doi.org/10.18267/j.cebr.232.
Full textArenas-Gaitán, Jorge, A. Francisco Villarejo Ramos, and Begoña Peral-Peral. "A posteriori segmentation of elderly internet users: applying PLS-POS." Marketing Intelligence & Planning 38, no. 3 (October 3, 2019): 340–53. http://dx.doi.org/10.1108/mip-01-2019-0057.
Full textBashir, Irfan, and Chendragiri Madhavaiah. "Consumer attitude and behavioural intention towards Internet banking adoption in India." Journal of Indian Business Research 7, no. 1 (March 16, 2015): 67–102. http://dx.doi.org/10.1108/jibr-02-2014-0013.
Full textMohd Dali, Nuradli Ridzwan Shah, Shumaila Yousafzai, and Hanifah Abdul Hamid. "Credit cards preferences of Islamic and conventional credit card." Journal of Islamic Marketing 6, no. 1 (March 9, 2015): 72–94. http://dx.doi.org/10.1108/jima-05-2013-0039.
Full textAmegbe, Hayford, Michael D. Dzandu, and Charles Hanu. "The role of brand love on bank customers' perceptions of corporate social responsibility." International Journal of Bank Marketing 39, no. 1 (January 19, 2021): 189–208. http://dx.doi.org/10.1108/ijbm-07-2020-0356.
Full textM. Bizri, Rima. "A study of Islamic banks in the non-GCC MENA region: evidence from Lebanon." International Journal of Bank Marketing 32, no. 2 (April 1, 2014): 130–49. http://dx.doi.org/10.1108/ijbm-04-2013-0035.
Full textDissertations / Theses on the topic "Banking Psychographics"
Srivatsa, H. S. "Psychographic Segmentation of Retail Banking Customers of Karnataka (India) - An Exploratory Study." Thesis, 2008. https://etd.iisc.ac.in/handle/2005/4967.
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