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Books on the topic 'Bank marketing'

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Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

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1

KOURNIKOVA, IRINA, and VALENTIN SAVIN. BANK MARKETING. ru: Publishing Center RIOR, 2023. http://dx.doi.org/10.29039/02108-8.

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The main purpose of the manual is to adapt the provisions of the general theory of marketing to the specifics of the banking sector. In addition, attention is focused on provisions reflecting current trends in the development of bank marketing, in particular the implementation of a customer-oriented approach. Within the framework of this direction, such problems as the organization of individual services, the formation and management of loyalty, and other topical issues of the strategic development of a commercial bank are considered. The proposed textbook contains educational and methodological material on the course "Bank Marketing". The work is written in accordance with the Federal State Educational Standards of Higher Education in the direction of training "Finance and Credit" and the curricula of the educational programs "Banks and Banking" and "Financial Management". The work is intended for students, undergraduates, graduate students and teachers of financial specialties, as well as specialists in the banking sector.

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2

Hunt, Neal E. Marketing: Handbook. Washington, D.C. (1120 Connecticut Ave., N.W., Washington 20036): American Bankers Association, 1990.

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3

Moran, Justin L. Marketing strategies for community banks. Boston: Bankers, 1987.

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4

Spit͡syn, I. O. Marketing v banke. Kiev: Akt͡sionernoe ob-vo "Tarneks", 1993.

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5

Pezzullo, Mary Ann. Marketing for bankers. 4th ed. Washington, D.C: American Bankers Association, 1993.

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6

Braun, Robert E. Bank marketing & advertising: Regulatory compliance. Austin, Tex: Sheshunoff Information Services, 1992.

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7

Erdener, Kaynak, ed. Global issues in bank marketing. [s.l.]: MCB University Press, 1986.

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8

Scott, Jonathan. Relationship marketing & the Northern Bank. [s.l: The Author], 1996.

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9

Association, American Bankers, and Retail Planning Associates, eds. Financial retailing: Bank branch design & merchandising guide. Washington, DC: ABA, 1989.

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10

Giorgio, Scott Walter, Alberici Adalberto, and Paulotto Marilena, eds. Manuale di marketing bancario. Torino: UTET libreria, 1995.

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11

Zollinger, Monique. Marketing bancaire: Vers une banque du troisième type. [Paris]: Dunod, 1985.

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12

Higgins, Michael T. Implementing a sales culture for community banks. Washington, D.C. (1120 Connecticut Ave., N.W., Washington 20036): American Bankers Association, 1985.

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13

Zanger, Cornelia. Erlebnisorientierte Filialgestaltung: Grundlagen-Analysen-Konzepte für Kreditinstitute. Stuttgart: Dt. Sparkassen-Verl., 2004.

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14

Association, American Bankers, and Retail Planning Associates, eds. Financial retailing: New frontiers. Washington, D.C: American Bankers Association, 1994.

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15

Huth, Horst Olaf. Ertragsorientiertes Zielgruppenmarketing im mittelständischen Firmenkundenbereich von Universalbanken. Frankfurt am Main: F. Knapp, 1985.

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16

1956-, Day Abby, and Wills Gordon, eds. Critical issues in bank marketing today. Bradford: MCB University Press, 1985.

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17

Pezzullo, Mary Ann. Marketing financial services. 5th ed. Washington, D.C: American Bankers Association, 1998.

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18

Surtani, Jackie. The marketing of private banking services in Hong Kong. Oxford: Templeton College, 1991.

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19

Shakhovoĭ, V. A. Razvitie bankovskogo menedzhmenta: Monografii︠a︡. Moskva: Dashkov i K, 2005.

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20

Williams, Ken L. Direct marketing of consumer insurance to bank customers. New York, N.Y: Executive Enterprises Publications Co., 1986.

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21

B, Zenoff David, ed. Marketing financial services. Cambridge, Mass: Ballinger, 1989.

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22

Thiesing, Ernst-Otto. Strategische Marketingplanung in filialisierten Universalbanken: Integrierte Filial- und Kundengruppenstrategien auf der Grundlage erfolgsbeeinflussender Schlüsselfaktoren. Frankfurt am Main: P. Lang, 1986.

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23

Klöppelt, Henning. Euro-Bankmarketing: Strategien im Privatkundengeschäft. Wiesbaden: Gabler, 1994.

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24

Joachim, Süchting, Boening Dieter, Hockmann Heinz, and Balzer Hermann, eds. Bank- und Finanzmanagement: Marketing, Rechnungswesen, Finanzierung : Reflexionen aud der Praxis : Joachim Süchting zum 60. Geburtstag. Wiesbaden: Gabler, 1993.

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25

Bank Marketing Association (U.S.), ed. Building a financial services marketing plan: Working plans for product and segment marketing. Naperville, Ill: Financial Sourcebooks, 1989.

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26

Reidenbach, R. Eric. Bank marketing: A guide to strategic planning. Englewood Cliffs, N.J: Prentice-Hall, 1986.

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27

Cheese, John. Handbook of marketing and selling bank services. Bradford: MCB University Press, 1988.

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28

Lioyd, Thomas, ed. Test bank to accompany exploring marketing reseach. 7th ed. New York: The Dryden Press, 2000.

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29

Eric, Reidenbach R., ed. The value driven bank: Strategies for total market satisfaction. New York: Irwin Professional Pub., 1995.

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30

Panova, G. S. Kreditnai͡a︡ politika kommercheskogo banka. Moskva: IKT͡S︡ "DIS", 1997.

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31

Lengwiler, Christoph. Kooperation als bankbetriebliche Strategie. Bern: Haupt, 1988.

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32

Koni︠a︡gina, M. N. Metody korporativnogo marketinga v bankovskom dele. Sankt-Peterburg: Sankt-Peterburgskiĭ gos. universitet ėkonomiki i finansov, 2008.

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33

Koni︠a︡gina, M. N. Metody korporativnogo marketinga v bankovskom dele. Sankt-Peterburg: Sankt-Peterburgskiĭ gos. universitet ėkonomiki i finansov, 2008.

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34

Harrison, Tina. Financial services marketing. New York: Financial Times Prentice Hall, 2000.

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35

Golvan, Yves Le. Dictionnaire marketing: Banque, assurance. [Paris]: Dunod, 1988.

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36

Giesler, Harry. Direkt-Marketing bei Banken: Ein Instrument der Qualitätspolitik. Wiesbaden: Deutscher Universitäts-Verlag, 1993.

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37

Kousia, Venetia. Vasikes arches marketingk trapezikōn hypēresiōn. Athēna: Agrotikē Trapeza Hellados, Dieuthynsē Meletōn kai Programmatismou, 1992.

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38

Mühlbauer, Helmut. Gestaltung von Bankmarktleistungen. München: GBI-Verlag, 1988.

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39

Regli, Jürg. Bankmarketing: Eine Abhandlung unter besonderer Berücksichtigung des Marketings in der Planung. 2nd ed. Bern: P. Haupt, 1988.

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40

Bickers, Geoffrey M. L. The service marketing challenge: Avoiding futility, fallacy and folly in banking. Dublin: Lafferty Publications, 1992.

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41

Guzmán, José Ramón Sánchez. Marketing financiero: Principios y estrategias. Edited by Calvo Fernández Sergio. Madrid: Editorial Civitas, 1997.

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42

Pennington, Judith A. Creating a sales culture in a community bank. Rolling Meadows, IL: Bankers Publishing Company, Bank Administration Institute, 1988.

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43

Hilse, Ju rgen. Praxishandbuch Firmenkundengescha ft: Gescha ftsfelder, Risikomanagement, Marketing. Wiesbaden: Gabler, 2010.

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44

Fournas, François-Xavier de. Espèces de banquiers: Essai de management et de zoologie bancaires. Paris: Economica, 1993.

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45

Kim, Hun-dong. Kŭmyungkwŏn chongsaja rŭl wihan kŭmyung makʻetʻing sidae yegŭm yuchʻi kongsik. Sŏul Tʻŭkpyŏlsi: Hyŏptong Yŏnʼguwŏn, 1991.

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46

Myers, Janet L. Productive bankers, profitable banks: The grand slam of banking. [West Lafayette, IN: Dearborn Business Group], 1991.

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47

Brioschi, Edoardo T. Marketing e comunicazione: Evoluzione di un rapporto. Milano: Vita e pensiero, 1999.

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48

Riedl, Michael. Ein Modell der absatzpolitischen Wirkung von Bankzweigstellen und dessen empirische Überprüfung. München: GBI-Verlag, 1987.

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49

Konstantinidis, George. Bank-Marketing und Bank-Marketingplanung. 1988.

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50

J, McMahon Robert. Bank Marketing Planner. Probus Professional Pub, 1987.

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