Academic literature on the topic 'Bank marketing Australia'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Bank marketing Australia.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Journal articles on the topic "Bank marketing Australia"
1
Kaynak, Erdener, and Alma Whiteley. "Retail bank marketing in Western Australia." International Journal of Bank Marketing 17, no. 5 (September 1999): 221–33. http://dx.doi.org/10.1108/02652329910292693.
Full text
2
Tucker, Mark, and Christine Jubb. "Bank and product selection – an Australian student perspective." International Journal of Bank Marketing 36, no. 1 (February 5, 2018): 126–46. http://dx.doi.org/10.1108/ijbm-10-2016-0151.
Full textAbstract:
Purpose The purpose of this paper is to investigate and comment on the factors used by Australian students to select their bank and the products and services they utilise, based on responses to an online questionnaire. Design/methodology/approach A mixed-methods approach, incorporating both qualitative and quantitative methods, was used to investigate this research issue. Convenience sampling resulted in 276 completed online responses. Mean ranking and factor analysis methods were employed to identify the key factors used in selecting a bank and frequency analysis used to examine the products and services utilised by students. Findings The key factors used by students to select a bank in Australia were bank competence, recommendations and outside influences, bank costs, returns and services, and finally location. The main bank products and services used by students were automated teller machines (ATMs), savings accounts, internet and telephone banking, and debit cards. Research limitations/implications The use of an online survey which limits the pool of respondents to internet users and, the sample size limits generalisability of the findings. Practical implications Banks can better target and understand the key determinants used by students in selecting a bank and the products and services this group values. This will allow Australian banks to develop programs to better attract and retain student customers. Originality/value Provides insight to and understanding of the determinants used by students to select their bank and the products and services they utilise. Furthermore, this study fills a gap in the literature by focusing on the banking behaviour of Australian students, an important segment of bank customers previously under-researched.
3
Tucker, Mark, Christine Jubb, and Chee Jin Yap. "The theory of planned behaviour and student banking in Australia." International Journal of Bank Marketing 38, no. 1 (July 18, 2019): 113–37. http://dx.doi.org/10.1108/ijbm-11-2018-0324.
Full textAbstract:
Purpose The purpose of this paper is to investigate the extent to which the three constructs associated with the theory of planned behaviour (TPB) can explain student banking intentions and assist in understanding their bank satisfaction. Design/methodology/approach This research issue was investigated using a mixed methods approach, incorporating both qualitative and quantitative methods. Convenience sampling was used. Factor analysis and logistic regression were used to ascertain the relevance of the TPB in explaining student banking intentions. Findings Using factor analysis, perceived behavioural control was shown to be the key determinant in explaining student banking intentions. Using a logistic regression, the TPB was shown to have strong application in predicting customer satisfaction with all three of its constructs significant, but weaker application for predicting the likelihood of a bank switch, with subjective norms and attitude significant, and even less for the likelihood of recommending the bank to a friend, with only perceived behavioural control significant. Research limitations/implications The use of an online survey which limits the pool of respondents to internet users, together with the sample size, limit the generalisability of findings. Practical implications Banks can better target and understand the drivers that influence both student banking intentions and customer satisfaction. This knowledge will allow banks to better attract and retain student customers. Originality/value Provides insight to and a better understanding of how the TPB can explain and predict student banking intentions. This study fills a gap in the literature by concentrating on student banking behaviour in Australia, a substantial segment of bank customers that has received little research.
4
Trayler, Rowan, Jim Nielson, and Ross Jones. "How small business firms select a bank: Comparisons between the United States and Australia." Journal of Financial Services Marketing 5, no. 1 (September 2000): 73–85. http://dx.doi.org/10.1057/palgrave.fsm.4770008.
Full text
5
Lam, Regan, and Suzan Burton. "Bank selection and share of wallet among SMEs: Apparent differences between Hong Kong and Australia." Journal of Financial Services Marketing 9, no. 3 (March 2005): 204–13. http://dx.doi.org/10.1057/palgrave.fsm.4770154.
Full text
6
Jose, Saju, Nilesh Khare, and F. Robert Buchanan. "Customer perceptions of CSR authenticity." International Journal of Organizational Analysis 26, no. 4 (September 3, 2018): 614–29. http://dx.doi.org/10.1108/ijoa-08-2017-1213.
Full textAbstract:
Purpose The purpose of this paper is to look at corporate social responsibility (CSR)-related actions to see whether they relate to clients’ perception of CSR. Design/methodology/approach Ninety-nine bank customers in Brisbane, Australia were surveyed by mail in a cross-sectional field study. Findings Not all CSR-related behaviors of the organizations were influential to perceptions of social responsibility. Big picture actions for the betterment of humanity were found to be influential to the perception of the firm’s CSR. However, respondents did not relate the firms’ profit and revenue initiatives to social responsibility, other than negativity toward false and misleading practices. Research limitations/implications Results are limited to one industry in Australia. Practical implications Actions for human betterment were found to be influential to the perception of the firm’s CSR. Also the uses of dishonest marketing schemes were seen as detrimental to CSR perceptions of the firm. However, respondents did not connect the firm’s business actions affecting profitability with customers, to their perceptions of its CSR. Thus, the authors conclude that altruism from a “big picture” standpoint has value in shaping CSR perception, but the organization may not always find it necessary to deprioritize profit, or to attempt to weave CSR actions into every aspect of their business. Originality/value The inquiry takes a novel approach to CSR, capturing an unexplored aspect of how CSR is perceived and valued by stakeholders.
7
Reinig, Christopher J., and Carol A. Tilt. "Corporate Social Responsibility Issues in Media Releases: A Stakeholder Analysis of Australian Banks." Issues In Social And Environmental Accounting 2, no. 2 (December 31, 2008): 176. http://dx.doi.org/10.22164/isea.v2i2.31.
Full textAbstract:
This paper investigates Australia's four major national banks, analysing the use of media releases in the marketing and communication of corporate social responsibility (CSR). Using content analysis, the extent and nature of the media releases issued in 2006, and aimed at specific stakeholders, is determined for each bank. The findings indicate that over one-third of the banks' media releases discuss CSR, predominantly communicating issues related to community involvement. Furthermore, customers and communities are found to be the intended audiences for the majority of the CSR-related media releases.<br /><br /><br /><br />
8
Liyanaarachchi, Gajendra, Sameer Deshpande, and Scott Weaven. "Online banking and privacy: redesigning sales strategy through social exchange." International Journal of Bank Marketing 39, no. 6 (June 24, 2021): 955–83. http://dx.doi.org/10.1108/ijbm-05-2020-0278.
Full textAbstract:
PurposeThis paper advocates for banks to understand customers' online privacy concerns, use those insights to segment consumers and design tailored sales strategies to build a mutual relationship through a social exchange that produces a competitive advantage.Design/methodology/approachA qualitative study involving 30 in-depth interviews with Australian and Asian millennials residing in Australia was conducted using a grounded theory approach to explore privacy concerns of online banking and determine the efficacy of their banks' existing sales strategy and practice.FindingsThe study revealed differences in customer perceptions of trust, confidence, responsibility and exchange. Adopting a power-dependency paradigm within a social exchange theoretical framework and power distance belief of national culture theory, the authors identified four consumer segments: exemplar, empiric, elevator and exponent. The authors propose a tailored consumer-centered sales strategy of communication, control, consolidation and collaboration.Originality/valueThe paper contributes to the research in services marketing, sales strategy and banking in three ways: first, the authors demonstrate the importance of the social exchange theory and national culture as a premise to develop a competitive advantage; second, the authors propose an innovative set of consumer segments in regards to online privacy concerns; and, third, the authors introduce four sales strategies tailored to each of the four segments.
9
Michael, Noela, Reynold James, and Ian Michael. "Australia’s cognitive, affective and conative destination image: an Emirati tourist perspective." Journal of Islamic Marketing 9, no. 1 (March 5, 2018): 36–59. http://dx.doi.org/10.1108/jima-06-2016-0056.
Full textAbstract:
Purpose The purpose of this study is to understand the destination image perceptions about Australia – a Western culture country – as held by the rapidly increasing, high spending, culturally dissimilar new segment of travellers, the Emiratis[1] from the United Arab Emirates (UAE). Design/methodology/approach A qualitative methodology was used to understand the cognitive, affective and conative images of Australia. A structured categorisation matrix was used to analyse the data so that only aspects fitting the matrix were selected. Findings Within the cognitive variable, Australia was found to be pleasant, family oriented, a fun place, laid back and the local people friendly. From an affective factor perspective, Australia was seen as being exciting, because of the variety of activities available for these tourists. Exciting was expressed by words like fantastic, amazing and extreme experience. In terms of the conative variable most of the Emirati tourists expressed strong feelings to go back to Australia and to even re-visit with friends. They also mentioned that they would recommend Australia to family and friends. Research limitations/implications A limitation of this study was that our sample comprised informants mainly from the Emirates of Abu Dhabi and Dubai, the two largest Emirates of the nation. The study offers destination marketing organisations’ (DMOs) insights into Emirati travellers’ perceptions about Australia, which would benefit destination marketing. Originality/value This study examines the under researched area of how Australia – with its liberal Western culture – could be better marketed to the growing numbers of culturally conservative, high spending Emirati outbound tourists from the officially Islamic UAE, and also more generally to the socio-culturally homogeneous Gulf Cooperation Council region that the UAE is part of. Whilst destination image is an intensively analysed topic within the realm of tourism research, and reportedly a powerful influence on destination choice, the extant literature on how Australia is perceived as a travel destination by Emiratis is scant. For DMO’s attempting to attract wealthy Emirati tourists into Australia, this research is valuable and timely, as several Emiratis are seeking newer travel destinations away from the Western hemisphere, where the general anti-Arab/Islamic sentiments are currently quite strong.
10
Metwally, M. M. "Effectiveness of the Advertising Expenditure of Australian Banks." International Journal of Bank Marketing 11, no. 7 (July 1993): 20–28. http://dx.doi.org/10.1108/02652329310046278.
Full textDissertations / Theses on the topic "Bank marketing Australia"
1
Parker, Lukas Jay, and lukasparker@gmail com. "Trust and the Australian retail banking industry : the impact of deinstitutionalisation of Australian retail banking services on consumer trust." Swinburne University of Technology, 2005. http://adt.lib.swin.edu.au./public/adt-VSWT20051117.105403.
Full textAbstract:
Consumer trust research has principally developed from established psychological-based research. This conception of consumer trust largely draws from research pertaining to interpersonal trust. This study combined existing
theories from both sociological and psychological research in developing a consumer trust model specifically for banks.
Partly because of their historical position in society and also because of their
government-protected position, banks, bank branches and bank managers have traditionally held a respected, and trusted position in Australian communities. Because of this reputation and position in communities, banks were seen to display institutional attributes. These attributes were defined in this study as local community focus, local availability and visibility, relationship power symmetry and social obligation fulfilment.
This study explored the notion of institution-based trust in an Australian retail banking context. Institution-based trust was a measure of the levels of consumer trust in various defined institutional attributes. It was contended that through the diminishment and divestment of its institutional attributes banks were impairing their institutional cachet. The process was termed 'deinstitutionalisation' and was postulated to have a negative impact on consumer trust.
The hypothetico-deductive methodological framework was employed throughout the study, with a mail-based consumer survey used as the main means of primary data collection. 468 useable questionnaires from adult bank customers were yielded and the data analysed. These data were analysed and used to test twenty-three
research hypotheses of which nineteen were supported.
From the results, it was concluded that perceived local community focus, perceived social obligation fulfilment and perceived relationship power symmetry were antecedents to consumer trust in banks. Also, reasonable availability of conventional bank branch services was found to be an important component of perceived community focus of their banks, thus having an indirect relationship to
institution-based consumer trust in banks. Community Banks were found to be exhibiting and promoting many of these institutional attributes.
Consumers were found to be less likely to need bank branches for transactional or functional purposes, but branches were seen to be symbolically important. Also, consumers were found to be more likely to identify with intangible elements of their bank, principally bank brand, than with tangible attributes such as the bank branch. Importantly, consumers were found to be trusting of their banks, however
they were more likely to believe that banks were less trustworthy now than they were in the past.
2
Hao, Huang. "The cross cultural management: Australia Vs China." Doctoral thesis, 2019. http://hdl.handle.net/10071/22874.
Full textAbstract:
The era of globalisation presented opportunities for China corporations to expand to overseas markets. After the execution of the China-Australia Free Trade Agreement in 2015, there is a considerable interest for Chinese corporations to invest and expand to Australia. Notwithstanding the favourable legal and political environment to support the expansion of Chinese corporations, including China based banks to Australian market; one potential hindrance to such expansion plan is the cultural differences between both countries. This dissertation aims to research on the potential issues arising from the cultural differences faced by China banks in their expansion plan to overseas market in particularly Australia and also how resolve such differences OCAI scores indicate that banks in mainland China scored higher for hierarchy culture (50.11) compared to overseas banks (30.11) which indicate that China banks’ structure are designed to maintain the stability and control of the banks by higher management. Interview conducted with nineteen (19) respondents indicates that there are contrasting views by the respondents on whether cultural differences play an important role in human resource management for banks. For client facing role, some respondents view that cultural similarity could be an advantage when dealing with clients but some consider ability and knowledge to be more important. Notwithstanding this, cultural differences are definitely an important aspect for human resource management for banks expanding to overseas market with different culture. It is recommended that bank management to employ a mixture of team with both Chinese and Australian cultural background to cater to different clientele and also staffs to headquarter office.A era da globalização ofereceu oportunidades às multinacionais Chinesas de se expandirem para os mercados estrangeiros.Após a implementação do Acordo de Comércio Livre entre a China e Australia em 2015,há um considerável interesse das multinacionais Chinesas investirem e expandirem-se na Austrália. Não obstante o contexto legal e politico favorável à expansão das multinacionais Chinesas,incluindo a banca Chinesa operando no mercado Australiano, as diferenças culturais, entre os dois paises poderão constituir um obstaculo a essa expansão. Esta dissertação procura investigar em que medida os problemas potenciais resultantes das diferenças culturais que os bancos Chineses poderão enfrentar no decurso do seu plano de expansão para mercados internacionais e particularmente para a Austrália e tambem como dar resposta a tais diferenças Os resultados do questionário OCAI indicam que os bancos na China Continental tem valores mais elevados na cultura hierárquica (50.11) o que sugere qua as estruturas dos bancos da China são desenhadas para garantir a estabilidade e o control pela direção de topo. Entrevistas a dezanove (19) inquiridos sugerem queestes têm perspectivas contrastantes no que se refere à importância do papel das diferenças culturais na gestão dos recursos humanos dos bancos. No que se refere às relaçoes com os clientes alguns dos inquiridos consideram que a semelhança cultural pode ser uma vantagem mas outros consideram mais importantes as capacidades e o conhecimento. Apesar disso as diferenças culturais são em ultima análise um aspecto importante na gestão dos recursos humanos nos bancos em expansão para um Mercado exterior com uma diferente cultura. Recomenda-se que a gestão dos bancos empregue equipas mixtas com culturas tanto Chinesas como Australianas tanto para lidarem com diferentes clientelas como nas equipas da direção de topo.
3
White, Paul. "The regulation of electronic funds transfer in Australia an integrated multidisciplinary approach /." 2007. http://eprints.vu.edu.au/1483/1/White.pdf.
Full textAbstract:
Electronic Funds Transfer (‘EFT’) as a modern, global consumer payment method continues to expand rapidly by comparison with credit cards and traditional paper-based forms of payment. The core issue addressed in this thesis is a controversial one: the fair allocation of liability between the consumer and financial institution in the event of a disputed or unauthorised EFT transaction. The purpose of this study is considered especially apposite in view of the Australian Securities and Investments Commission’s (‘ASIC’) imminent review of the self-regulating Australian EFT Code of Conduct (‘EFT Code’) and both the increasing incidence of reported unauthorised EFT transactions and in noncompliance by EFT financial institutions with the EFT Code. It is also an important study because of the rapid recent growth in EFT transaction volume and the continued expansion of EFT products and services compared to other payment instruments, which are in a corresponding decline. Moreover, there has been no previous study or review of the current Australian EFT Code, which was revised in 2002. In the EFT payments system, consumers are exposed to risks quite different from those in traditional payments instruments. These include flaws in the various methods employed by financial institutions for the distribution of EFT cards and PINs, problems adducing unequivocal evidence in the event of unauthorised use of the instrument and systemic errors and technical malfunctions in processing EFT transactions. Furthermore, the distinct nature of electronic authentication using an electronic device and secret code makes the general common law principles dealing with handwritten signature authentication in the case of paper instruments (eg, by analogy with a forged cheque) particularly unhelpful. In order to address these controversies, this thesis presents an integrated multi-disciplinary analysis of EFT regulation in Australia in an attempt to identify the efficacy of current EFT regulatory arrangements as well as to appraise the merits of different EFT regulatory options to attain a more optimal and efficient regulatory regime for the future. The adapted multi-disciplines include comparative law method, economic criteria and regulation theory methods, as well as ethical, social and administrative considerations. The two (2) EFT regulations which are the subject of this comparative study are the Australian EFT Code and the US EFT Act. The latter was chosen for comparative purposes as it is a rare example of a formal legislative response to the above core issues and risks, which the EFT system in the USA has in common with Australia. Unlike the US EFT Act, for example, which has a relatively simple and administratively convenient approach to apportioning fault, the self-regulating Australian EFT Code essentially shares the burden of proof between the financial institution and the consumer in most instances. The consequence of the EFT Code’s ambiguous, undefined and multi-layered legal tests and guidelines for determining the allocation of liability to either consumer or financial institution is that it leaves the Australian Banking Industry Ombudsman (‘ABIO’), as the independent and preferred adjudicator of Australian EFT disputes, with the difficult and arbitrary task of hearing contrasting arguments and weighing the inconclusive evidence led by both sides before then seeking to reach a fair and equitable finding on the ‘balance of probabilities’. Indeed, the practical application of the EFT Code is extremely difficult and confusing, as the ABIO regularly observes in its annual reports and is almost always evident in its actual case examples. The task undertaken in this thesis to research and analyse these difficult and complex regulatory issues is both helped and hindered by another important issue: the lack of literature on consumer EFT regulation. Helped, because it represents a unique opportunity to embark upon such a study afresh, and, hindered, because little benefit can be derived from previous studies and hence there are no foundations upon which to build or progress the debate, the research and the analysis. Accordingly, the significant gaps in this area provide a rare occasion to explore these contemporary and contentious issues using multi-disciplinary techniques. As is argued in this thesis, the current regulatory arrangements in Australia are ineffective on several grounds. In particular, in: (i) efficiently settling disputed or unauthorised EFT transactions; (ii) ensuring compliance by financial institutions; and (iii) legal enforcement of its provisions. Ultimately, in consequence of this study, it is concluded that to improve consumer confidence and institutional compliance, as well as to arrest rising fraud and illegality, there is an urgent need for a comprehensive review and reform of EFT regulation in Australia. In order to design and formulate a more efficient or optimal regulatory regime, a more rigorous analysis beyond a straight legal studies approach needs to be undertaken. In this sense, the multi-disciplinary research and analytic approach adapted in this study is an integrated approach with the intention that it will not only drive the debate on an appropriate EFT regulatory framework forward, but ultimately with its 48 findings and 25 specific recommendations, also serve as a workable framework with some actual pragmatic criteria on which to assess different EFT regulatory and policy options.
4
White, Paul. "The regulation of electronic funds transfer in Australia: an integrated multidisciplinary approach." Thesis, 2007. https://vuir.vu.edu.au/1483/.
Full textAbstract:
Electronic Funds Transfer (‘EFT’) as a modern, global consumer payment method continues to expand rapidly by comparison with credit cards and traditional paper-based forms of payment. The core issue addressed in this thesis is a controversial one: the fair allocation of liability between the consumer and financial institution in the event of a disputed or unauthorised EFT transaction. The purpose of this study is considered especially apposite in view of the Australian Securities and Investments Commission’s (‘ASIC’) imminent review of the self-regulating Australian EFT Code of Conduct (‘EFT Code’) and both the increasing incidence of reported unauthorised EFT transactions and in noncompliance by EFT financial institutions with the EFT Code. It is also an important study because of the rapid recent growth in EFT transaction volume and the continued expansion of EFT products and services compared to other payment instruments, which are in a corresponding decline. Moreover, there has been no previous study or review of the current Australian EFT Code, which was revised in 2002. In the EFT payments system, consumers are exposed to risks quite different from those in traditional payments instruments. These include flaws in the various methods employed by financial institutions for the distribution of EFT cards and PINs, problems adducing unequivocal evidence in the event of unauthorised use of the instrument and systemic errors and technical malfunctions in processing EFT transactions. Furthermore, the distinct nature of electronic authentication using an electronic device and secret code makes the general common law principles dealing with handwritten signature authentication in the case of paper instruments (eg, by analogy with a forged cheque) particularly unhelpful. In order to address these controversies, this thesis presents an integrated multi-disciplinary analysis of EFT regulation in Australia in an attempt to identify the efficacy of current EFT regulatory arrangements as well as to appraise the merits of different EFT regulatory options to attain a more optimal and efficient regulatory regime for the future. The adapted multi-disciplines include comparative law method, economic criteria and regulation theory methods, as well as ethical, social and administrative considerations. The two (2) EFT regulations which are the subject of this comparative study are the Australian EFT Code and the US EFT Act. The latter was chosen for comparative purposes as it is a rare example of a formal legislative response to the above core issues and risks, which the EFT system in the USA has in common with Australia. Unlike the US EFT Act, for example, which has a relatively simple and administratively convenient approach to apportioning fault, the self-regulating Australian EFT Code essentially shares the burden of proof between the financial institution and the consumer in most instances. The consequence of the EFT Code’s ambiguous, undefined and multi-layered legal tests and guidelines for determining the allocation of liability to either consumer or financial institution is that it leaves the Australian Banking Industry Ombudsman (‘ABIO’), as the independent and preferred adjudicator of Australian EFT disputes, with the difficult and arbitrary task of hearing contrasting arguments and weighing the inconclusive evidence led by both sides before then seeking to reach a fair and equitable finding on the ‘balance of probabilities’. Indeed, the practical application of the EFT Code is extremely difficult and confusing, as the ABIO regularly observes in its annual reports and is almost always evident in its actual case examples. The task undertaken in this thesis to research and analyse these difficult and complex regulatory issues is both helped and hindered by another important issue: the lack of literature on consumer EFT regulation. Helped, because it represents a unique opportunity to embark upon such a study afresh, and, hindered, because little benefit can be derived from previous studies and hence there are no foundations upon which to build or progress the debate, the research and the analysis. Accordingly, the significant gaps in this area provide a rare occasion to explore these contemporary and contentious issues using multi-disciplinary techniques. As is argued in this thesis, the current regulatory arrangements in Australia are ineffective on several grounds. In particular, in: (i) efficiently settling disputed or unauthorised EFT transactions; (ii) ensuring compliance by financial institutions; and (iii) legal enforcement of its provisions. Ultimately, in consequence of this study, it is concluded that to improve consumer confidence and institutional compliance, as well as to arrest rising fraud and illegality, there is an urgent need for a comprehensive review and reform of EFT regulation in Australia. In order to design and formulate a more efficient or optimal regulatory regime, a more rigorous analysis beyond a straight legal studies approach needs to be undertaken. In this sense, the multi-disciplinary research and analytic approach adapted in this study is an integrated approach with the intention that it will not only drive the debate on an appropriate EFT regulatory framework forward, but ultimately with its 48 findings and 25 specific recommendations, also serve as a workable framework with some actual pragmatic criteria on which to assess different EFT regulatory and policy options.
5
Khreish, Luay. "The Factors Contributing to Effective Relationship Management within the Banking Sector." Thesis, 2014. https://vuir.vu.edu.au/25331/.
Full textAbstract:
Four major players, touted as the Big 4, dominate the banking industry in Australia. The National Australia Bank (NAB), Commonwealth Bank of Australia (CBA), Westpac Banking Corporation (WBC) and Australia and New Zealand Banking Group (ANZ) dominate the Australian banking industry. However, their products and services are not largely dissimilar. Therefore it is imperative that they differentiate themselves via their service propositions.
Paradoxically however, banks seem to be opting for service models that aim to reduce banker/customer face time so as to free bankers up for new business acquisition. Whilst this is an important activity that banks need to engage in, care needs to be taken not to alienate existing customers in the process.
This thesis examines the relationship between the bank, its relationship manager and the end customer, and studies the dynamics within this relationship and the main factors contributing to the success of the said relationship which is critical to business success.
Books on the topic "Bank marketing Australia"
1
Judith, Ryan, ed. Spirit in land: Bark paintings from Arnhem Land in the National Gallery of Victoria. [Melbourne, Vic.]: The Gallery, 1990.
Find full text
2
Wilkinson, Jennifer. Nut Grower's Guide. CSIRO Publishing, 2005. http://dx.doi.org/10.1071/9780643093096.
Full textAbstract:
Nut growing has become more popular and technology has developed significantly over the last 5 years. This book is the starting point for prospective commercial nut growers – large or small scale, for farmers who want to diversify and also for gardeners interested in growing nut trees in their back yards.
Nut Grower's Guide is the first comprehensive book to growing almonds, cashews, chestnuts, hazelnuts, macadamias, pecans, pistachios and walnuts. All aspects of site selection are covered, from soil and climate to aspect and topography through to previous land use and local pest species. Soil preparation, irrigation, planting and propagating trees are also covered. It covers the cultivation and processing of each of the major nut species and also provides guidance on packaging and the wholesale and retail marketing of nuts in Australia and overseas.
3
Ryan, Judith. Spirit in Land: Bark Paintings from Arnhem Land. National Gallery of Victoria, 2002.
Find full textBook chapters on the topic "Bank marketing Australia"
1
Ellis, Robert B., and David S. Waller. "A Study of the Marketing Curriculum in Australia: The 1930S to Now." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, 86–93. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_21.
Full text
2
Devlin, James, and Steve Worthington. "Drivers of Perceptions of Fairness in Financial Services in Australia." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, 738–41. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_180.
Full text
3
Callaghan, Michael, Greg Wood, Göran Svensson, Jang Singh, and Svante Andersson. "Codes of Ethics Artifacts in Australia, Canada and Sweden: A Longitudinal Study." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, 108. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_27.
Full text
4
Huddleston, Patricia, Eunyoung Sung, Stella Minahan, and Constanza Bianchi. "American and Australian Women’s Antecedents to Trust, Commitment and Loyalty to Costco." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, 810–13. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_195.
Full text
5
"National Australia Bank (Australia)." In Worldwide Casebook in Marketing Management, 515–49. WORLD SCIENTIFIC, 2016. http://dx.doi.org/10.1142/9789814689618_0015.
Full text
6
Adapa, Sujana, and Fredy-Roberto Valenzuela. "Case Study on Customer’s Ambidextrous Nature of Trust in Internet Banking." In Advances in Marketing, Customer Relationship Management, and E-Services, 206–29. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4357-4.ch018.
Full textAbstract:
This case study provides information related to the Australian retail-banking sector and specifically about the electronic banking service delivery channels. As a Western nation, Australia is classified as a developed country with well-developed infrastructure, gross domestic product, per capita income, and economic status. A cross-sectional mall intercept survey was conducted in order to explore the trust related perceptions of the Australian consumers’ towards the internet banking service delivery channel. Trust is an important variable because of its high relevance to the success and/or failure of many businesses, products, and service offerings. Although there exists several benefits attached to the internet banking transactions, the survey carried out, indicates that there are a significant number of customers in Australia, who do not perform internet banking transactions due to lack of trust in the bank (or bank personnel or internet service delivery channel etc.). Consequently, results also indicate that a majority of the customers preferred to use internet banking transactions due to the trust that they have in carrying out these electronic banking methods. Therefore, this study provides information related to the ambidextrous nature of the trust component and how the aforesaid affects the consumer’s perception levels towards the adoption/non-adoption of internet banking in the Australian context. Moreover, this study provides results obtained through a cross-sectional mall intercept survey carried out in the Australian context and verbatim quotes obtained from the respondents in the form of open-ended comments. Furthermore, the implications related to bank managers, government, and policy-makers are presented.
7
D'Rosario, Michael. "Promoting Indigenous Financial Inclusion." In Indigenous Studies, 348–60. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0423-9.ch019.
Full textAbstract:
This article describes how the majority of Australia's indigenous communities live within isolated regions and are typically characterized by levels of disadvantage not evidenced within mainstream Australian society. While there are a number of reasons for the evidenced disadvantages, access to financial services and social services are acknowledged as key contributors. The article outlines the role of banking sector competition and changing banking structures on the exclusion of indigenous people from banking services. It is claimed herein that access, marketing, price, and self-exclusion all serve to promote financial exclusion. It is posited that forms of access exclusion such as bank branch access and geographic dispersion have served as the key structural impediments to indigenous financial inclusion. Specifically, this article considers the potential role of adaptive cellular technologies and community telecentres in addressing financial exclusion within indigenous communities. Detailing successful ‘social banking' models adopted in several developing countries, it is asserted that m-banking could serve as a powerful tool for inclusion.
8
"The empire strikes back: marketing Australian beer and wine in the United Kingdom." In Adding Value (RLE Marketing), 180–206. Routledge, 2014. http://dx.doi.org/10.4324/9781315760988-21.
Full text