Dissertations / Theses on the topic 'B2E e-business model'
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Mootheril, Feeba, and feeba m@gmail com. "Achieving Organisational Effectiveness with B2E E-business Model." RMIT University. Business Information Technology, 2008. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20081029.162232.
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This research is about understanding effectiveness achieved from B2E (Business-to-Employee) e-business model. Though many studies have been undertaken on B2B and B2C models; research on B2E is still at an infancy stage. This research addressed the identified niche with a focus on the factors that lead to organisational effectiveness from B2E e-business model in the Australian context. The research was guided by Resourced Based Theory and Competing Values Framework to understand the impact of the model on organizational effectiveness. Research methods adopted for this research are exploratory; so that the 'new' area can be investigated and emerging new concepts in the same phenomena can be examined. Analysis of the data is interpretive, which was collected via interviews using a semi-structured questionnaire. The findings reveal that the Australian organisations investigated regard B2E e-business to be a dynamic and evolving model for internal management and servi ce to employees. The findings also indicate that B2E model is adopted differently in different organizations. However, the general pattern or theme that the data revealed is that the B2E applications tend to follow a stream of electronic applications such as electronic news (e-news), electronic documents (e-documents), electronic information (e-information), electronic human resource (e-HR) applications and electronic business processes for the management of employees and their internal processes. The resulting outcomes include both internal and external effectiveness in organisations with B2E e-business models.
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Perpétuo, Flávio de Carvalho. "Aplicação modelo integrativo e mensuração de lealdade em relacionamento B2B - business to business: uma aplicação no setor de medicina diagnóstica." Universidade Nove de Julho, 2016. http://bibliotecatede.uninove.br/handle/tede/1579.
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Diagnostic medicine is a specialty aimed at performing complementary tests to aid diagnosis, with impact on the different stages of the health chain: prevention, diagnosis, prognosis and therapeutic follow-up. Official sources of the public sector – DATASUS (Brazilian Health System Database) and the private sector - ANS estimate that the sector handled R$ 33.24 billion in the year 2015. The purpose of this study is to evaluate the relationship between the definition criteria of outsourcing diagnostic services with Loyalty theory, based on a structural model that portrays, at the consumer level, the relationships of attitudinal and behavioral loyalty with constructs of Loyalty Background: Satisfaction, Trust, Perceived Value, Quality, Cost of Change and Perceived Justice. The main objective of the Research is the Application of Integrative Model for measuring the constructs of Loyalty Background in the B2B relationship in the diagnostic medicine sector. In order to direct the accomplishment of the study, the following main research question was posed: what antecedents are relevant in the construction of Loyalty in B2B relationships in the Diagnostic Medicine Sector? The empirical study can be classified as a quantitative, descriptive survey carried out in cross-section and structured in a strategy of analysis by action research. The present research proposes to study the influence of the antecedents of consumer loyalty. The study collected information from clients for the construction of a theoretical model that was analyzed through the modeling of structural equations and the partial least squares (PLS) technique. The theoretical framework used included relationship marketing and recognized antecedents of consumer loyalty. The results demonstrated the consumers' understanding of the judgment of the results received, mainly the positive influence of this evaluation on their satisfaction as an important aspect for the construction of their loyalty to the supplier.
A medicina diagnóstica é uma especialidade direcionada a realização de exames complementares no auxílio ao diagnostico, com impacto nos diferentes estágios da cadeia de saúde: prevenção, diagnóstico, prognóstico e acompanhamento terapêutico. Fontes oficiais do setor público – DATASUS e do setor privado – ANS estimam que o setor movimentou R$ 33,24 bilhões no ano de 2015. A proposta deste trabalho é avaliar a relação entre os critérios de definição de terceirização de serviços de medicina diagnóstica com a teoria de Lealdade, a partir de um modelo estrutural que retrata, no nível do consumidor, as relações da lealdade atitudinal e comportamental com constructos de Antecedentes da Lealdade: Satisfação, Confiança, Valor Percebido, Qualidade, Custo da Mudança e Justiça Percebida. O objetivo principal da Pesquisa é a Aplicação de Modelo Integrativo para mensuração de construtos dos Antecedentes de Lealdade no relacionamento B2B no setor de medicina diagnóstica. De forma a direcionar a realização do estudo, foi colocada a seguinte questão principal de pesquisa: quais antecedentes são relevantes na construção da Lealdade em relacionamentos B2B no Setor de Medicina Diagnóstica? O estudo empírico realizado pode ser classificado como um survey quantitativo, descritivo realizado em corte transversal e estruturado numa estratégia de análise por pesquisa-ação. A presente pesquisa propõe estudar a influência dos antecedentes da lealdade dos consumidores. O estudo coletou informações dos clientes, para a construção de um modelo teórico que foi analisado por meio da modelagem de equações estruturais e pela técnica de mínimos quadrados parciais (PLS). O arcabouço teórico utilizado englobou o marketing de relacionamento e reconhecidos antecedentes da lealdade dos consumidores. Os resultados demonstraram o entendimento dos consumidores sobre o julgamento dos resultados recebidos, principalmente, a influência positiva dessa avaliação em sua satisfação como importante aspecto para a construção da sua lealdade ao fornecedor.
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Zechmeisterová, Věra. "Model elektronického obchodu pro služby." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222009.
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The content of this Master thesis is the creation of the car repair shop services informational security model and also the creation of commensurate e-commerce system solution for this car repair shop.
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Smeták, Daniel. "Rozvoj obchodních aktivit společnosti Ideal Media s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377615.
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This diploma thesis deals with the development of the business activities of Ideal Media. It operates in the e-business market. Based on the theoretical knowledge, the analysis of the external and internal environment will be carried out in this work. The reason is to assess the current market situation and the company. The result of the work is to provide suggestions and recommendations for the development of the company's business activities.
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Valentová, Markéta. "Model optimalizovaného elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222572.
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This diploma thesis is focused on creating an optimized e-shop model for the company. The theoretical basis includes e-shop and e-marketplace characteristics and deals with legal aspects important for e-commerce. The practical part describes a determined company and analyses chosen competing e-shops. The model of optimized e-shop is created on the basis of theoretical knowledge and this analysis.
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Lin, Chen S. M. Massachusetts Institute of Technology. ""Marketplace" or "mall"? : business model and strategy for a startup in China's B2B e-commerce market." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/99000.
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Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.Cataloged from PDF version of thesis.
Includes bibliographical references (pages 46-47).
E-commerce companies face a strategic decision to choose the business model. Should they choose the Marketplace model, an online Intermediary on which suppliers sell their products directly to buyers? Should they choose Mall model, on which intermediaries purchase products from suppliers and sell them to buyers? Or should they choose the Hybrid model, which blends the Marketplace and Mall models. While most literature focuses on the Marketplace model and discusses its pricing and efficiency issues, Hagiu and Wright's papers focus on the tradeoff between Marketplace and Mall, and more importantly, propose six criteria to decide the right model. My thesis will apply the theory to choose the right business model for an E-commerce startup and design the strategies to implement this model. My thesis will be a practical contribution to this field. My thesis will examine the current E-commerce market, analyze the tradeoffs of different models, choose the right model for the startup, and recommend strategies to implement this model.
by Chen Lin.
S.M. in Management Research
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Chen, Chun-I. Philip. "Factors Affecting Business-to-Business Electronic Commerce Success: An Empirical Investigation." NSUWorks, 2010. http://nsuworks.nova.edu/gscis_etd/118.
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It is generally believed that Business to Business (B2B) e-commerce has a great impact on business performance improvement. Considerable research also shows that another dependent variable, B2B e-commerce success, can be a good overall measure of B2B systems. This paper investigated and examined the impact of several factors, which are either internal or external to the firm on B2B performance improvement and B2B e-commerce success. It is suggested that the various factors affect B2B success through business performance improvement.
A research model was developed to test and evaluate these factors. A survey instrument was developed to examine the relationships between these factors and business performance. Survey data was collected online from 143 companies in the U.S.A. and Taiwan where their B2B e-commerce systems were operational for more than 1 year. Structural Equation Modeling (SEM) technique was used to assess the measurement and the structural model.
Analyses and results of the pooled survey data suggest that the following factors are significant in the B2B e-commerce environments: (a) alignment of business and e-commerce strategy has a positive impact on business performance, (b) strong relationships between the trading partners have a positive influence on business performance, and (c) B2B e-commerce success is significantly influenced by business performance improvements. Thus, firms that seek to implement successful B2B systems should focus on business performance improvements.
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XU, ZAOXUAN, and HOUQIANG WU. "Analyzing how companies respond to competition in an Industry : A Case Study of two B2C e-commerce companies in China." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23012.
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Nowadays global competition has become more and more rigorous when entrepreneur operates a company in e-commerce industry. Companies, which don’t acknowledge the effective ways to respond to global competition, fail to gain more market share and there is also a risk of losing their occupied market share. It is important for companies to respond to competition effectively. By using Porter’s five forces model, we can analyze how companies respond to competition more comprehensive. The purpose of this thesis is to demonstrate some of competition that companies face and analyze how companies respond to competition when operating in e-commerce industry. In this thesis, we use a case study to analyze two companies’ competition strategies so as to develop an understanding of the e-commerce competitive environment and realize the importance of responding to various competitions in e-commerce market. In order to gather the important information, we interview respondents of two Chinese B2C companies. Two B2C companies are: JD Company and Amazon China. JD Company is a domestic company and Amazon China is a multinational company. This study demonstrates that the companies need to improve their competitiveness to respond to competition such as improving the quality of product, the logistic system, and the after-sale service. In addition, it is better for companies to make the strategies such as low-price strategy and differentiation strategy to respond to competition.
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Kucukcay, Ilyas Eray. "A Design Framework for Mobile Social Commerce." Thesis, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/31219.
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The use of mobile devices and social media has been increasing dramatically and becoming critical for B2C businesses. Such businesses need to consider implementing e-commerce services in the mobile environment with social integration to satisfy their customers’ needs. Concepts like mobile commerce and social commerce are already being used extensively by many businesses. However, there are no clear guidelines in the literature on how to use mobile and social characteristics together for B2C e-commerce. Fusing these two concepts is what we call mobile social commerce (ms-commerce).
In this thesis, we performed a thorough literature review to identify the characteristics of ms-commerce. The findings enabled us to first devise a proper definition for ms-commerce as the concept of performing online commercial activities in a mobile environment with the help of contributions from customers. Second, elements of the building blocks of ms-commerce, namely business models, m-commerce and s-commerce were identified based on commonly accepted fundamentals of the related concepts. Each building block has a critical role in increasing the value and efficiency of the product/service being delivered online by B2C businesses.
We propose a mobile social commerce design framework along with a modular design model consisting of a generic class diagram that can be used for designing and developing ms-commerce applications that fit the specific needs of businesses. Businesses can choose the right elements to integrate in their ms-commerce application with the purpose of increasing the efficiency and integrating the social participation of customers. Three different scenarios were devised, and three mobile app prototypes were developed to support them, using the design model of our proposed framework.
Finally, in light of our experience in developing ms-commerce applications, we discussed and contrasted the three different mobile development strategies, namely native, hybrid and web-based.
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Sun, Ted, and 孫德風. "Web-Based Business-to-Employee (B2E) Model: The Strategic and Evolutionary Role in Electronic Business (E-Business) Framework." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/12846582973668831084.
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碩士國立交通大學
高階主管管理學程碩士班
90
Electronic Commerce (E-Commerce or EC) is fundamentally changing organizations (governments, corporations, and communities) the way of doing business and individuals the way of living and working. However, the major success will accrue to those companies that are willing to transform their organizations and business processes, which is the scope of E-Business. The core of the E-Business transformation is employee since they drive all the value chains. Unlike B2B or B2C model in E-Business framework, this research is mainly focus on the new element of E-Business framework - Business-to-Employee (B2E) model. Since B2E model is still in the evolutionary stage of life cycle, as of today, it lacks systematic research and overall picture in neither academy nor industry. Based on author’s B2E implementation experience in high-tech company, this thesis is trying to research the E-Commerce business model and the E-Business transformation (Ch. 1,2), to systematically investigate the evolution of B2E model (Ch. 3), to benchmark the B2E practices in high-tech companies (Ch. 4), to discover the pitfalls and symptoms of B2E (Ch. 5), to develop a doable B2E implementation strategy (Ch. 6), and to recommend the further research directions (Ch. 7). This thesis concludes that B2E model plays strategic role in E-Business framework; the evolutionary status of B2E (from e-HR, EIP, EP to workplace) is still in progress, and web-based B2E solution drives the competitive advantages, improves organizational flexibility and retains knowledge as well as talents. The most valuable contributions of this thesis are to develop a complete B2E implementation strategy and to discover pitfalls (such as content inelasticity, interactive content, and the differences of B2E vs. B2C). These findings in B2E model shall benefit to researchers, CIO, IT vendors, project managers, and application developers. Since B2E model is still very young, many excellent B2E topics such as new derived B2E models, B2E implementation model across industry and the quantitative model of content elasticity, are recommended for further research.
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Wang, Wei-Ya, and 王薇雅. "Business Model and Strategy of B2B E-Marketplace." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/19955680515070016491.
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碩士國立交通大學
科技管理所
89
In this research, the business model of E-marketplace is defined, with the exploration of current various definitions about business model, as “the interactive process of value creation among buyers, sellers, and e-marketplaces.” Through deconstruction and reconstruction of value chain, the value activities as well as the framework of business models of enterprise e-marketplace are explored. Beginning with the exploration of value activities within the value chain of the e-marketplace, this research explains how the e-marketplace managers could create value through the creation, the integration, or the information extension of value chain. Two major business models are proposed in this research: matchmaking and collaboration. Under such two categories, many other business models are developed based on the participant interactive modes. General categorization of business models such as the buyer-directed buy-side marketplace, the seller-directed sell-side marketplace, the neutral e-marketplace, private e-marketplace and the public e-marketplace are applied in this research. This study reveals that current high-valued e-marketplace provides both buyers and sellers with value activities , such as enhancing banking and financing services, and the backend ERP system as well as the integration of e-marketplace for both parties. These types of e-marketplace business model attract more diversified for revenue incomes. Based on the co-opetition model, this research also proposes business strategies. When the e-marketplace falls into the category of centralized mode, the manager should adopt strategies of knowing and differentiating the value activities as mentioned above, and establishing a business model impossible for competitors to copy, so as to avoid from falling into non-profitable mode. In the meantime, forming a positive feedback effect, the manager could then retain the resource exclusiveness as well as particularity, enhance the organization management, and construct the core competence. Other than these strategies, the manager could manage, through competing and cooperating with participants in the more complicated e-marketplace value network, to achieve the value fullness and competitiveness.
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Chen, Lu-Ming, and 陳律明. "The Study of Taiwan B2B E-Marketplace Business Model." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/z27ap9.
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碩士銘傳大學
管理科學研究所
91
With the prevalence of internet, enterprises keep looking for the applicable business models in the virtual reality from the operation of B2C which becomes bubble after all in the initial stage to the exercise of the B2B nowadyas.Amid these models, the most expected and discussed one is the e-marketplace business model Therefore,this paper aims at this and tries drawing the conclusion in order to let people more understand the current taiwan e-marketplace business model. This paper is case study uses Amit & Zott''s model for foundation and links up with the correlative bibliographys of Mahadevan(2000)、Afuah & Tucci (2001)、Rayport & Jaworski (2002) development content、governace、structure、revenue to expands on the structure and content of the e-marketplace business model further.This paper selects Tradefind、Health Trade、Maketplace Online to conduct case study .Secondary data analysis selects sixteen emarketplaces including TIM certificated or allied emarketplaces and e-fpg. According to the research, we could conclude that the most important part of the e-marketplace business model is the governace which is also the hardest part to execute. Besides of providing the incentive, we can expand our control by stable customer background .On the other hand, private negotiation can provide the systems to promote the organization relationships and the strategic alliance to enlarge the market promotions and service obligations. In near future, the e-marketplace can be a date-aggregate centre to make the factories synchronous appliance, improve the efficiency of the process. The hard work needs to be solved first is the integration of each systems.
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Chang, Ruei-Jhe, and 張睿哲. "A Study on Business Model Under B2B E-Commerce Platform." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6swpk9.
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碩士國立臺灣大學
商學研究所
105
The global B2B e-commerce market size will reach 6.7 trillion USD by 2020. Since the popularity of smart phone, through the application of Big Data, Internet of Things, and Cloud Computing, entrepreneurs who cooperate whit financial institutions and logistics industry have made B2B e-commerce business model ever-changing. Nowadays, new B2B platform companies are springing up across Asia. In order to help entrepreneurs realize the essence of B2B platform business model and adjust their own business model, this research divides B2B platform into four categories and describes their characteristics. Based on these categories and the conception of two-sided market, this research will conduct nine case studies of B2B platform companies. With these characteristics of four categories, entrepreneurs can find the problem of their own B2B platform business model easily.
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Chen, Yin hsu, and 陳盈旭. "The Study on business model for Taiwan B2C e-learning industry." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/16878493059568418008.
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碩士中國文化大學
資訊管理研究所碩士在職專班
96
E-Learning is the most effective way of bridging gaps of different educational resources between town and country. Unlike other researches focus on effectiveness of learning or e-learning platform development, this base on case studies of 3 leading companies which have extensive experience in Business to Customer e-learning industry for over 5 years in Taiwan. Hamel model and SWOT analysis are used to dissect Taiwan B2C business structure, operations and management. User survey were also conducted to fill in additional aspects. At last, several suggestions were made to resolve current strategy and management issues in Taiwan B2C industry.
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Fuh, Kuan-Ju, and 傅冠儒. "Business Model Innovation and Analysis of B2C E-commerce Warehousing Fast-Shipment." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/r94289.
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碩士國立臺灣大學
商學研究所
106
Recently, e-commerce had developed and grown significantly. Consumers are likely to be more time-sensitive. This study aims to predict the needs of products and reduce the processing time in warehouses which take to pick up the products need to ship and wrap it up. And this study also decides the criteria to determine the processing orders. The fast-shipment business model have shortened processing time and determined processing orders so that consumers can receive the product in shorter time after making order.This study proposes that it should predict the needs of products precisely and the location where products store should change dynamically according to the needs and planning the shortest path to pick up products in order to shortening the processing time. And the study also decides the criteria to determine processing order by target time subtracting shipping time.After adjusting the stored place, products with higher shipping frequency would be placed at nearest place of starting point and employee can pick up the products according to the sequence which generated by genetic algorithm. And the processing order can be evaluated based on the time left to ship. By this design of business model help the company to ship the products to the customer quickly after receiving the order.Finally, the study deconstructs the structure and uses Value Creation Cycle to identify the value-added service of fast-shipment. From delivering products quickly to accelerate the cycle times of warehouse, increasing putting orders to brands to refill the warehouse. After putting more orders, the company can have more kinds of products or more quantities so that can attract more users and increase the sales to form a sustainable Value Creation Cycle.
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Moniz, Luís Miguel Goulart Bettencourt. "Proposta de um modelo de medição e análise da satisfação de clientes em empresas de software : caso prático do ambiente business-to-business." Master's thesis, 2015. http://hdl.handle.net/10362/17361.
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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceOs estudos da satisfação e lealdade do cliente em ambiente Business-to-Business têm emergido devido ao interesse práctico e académico. Recorreu-se a um caso práctico de uma empresa de software internacional, ESRI, a operar em Portugal com modelo de negócio B2B e comportamento de compra extensivo. Desenvolveu-se um modelo estrutural com 11 variáveis latentes: lealdade; satisfação; imagem; atmosfera; cooperação; adaptação; processos; tecnologia; orientação ao cliente; competências; colaboradores e comunicação. Foram analisadas 304 respostas ao questionário de satisfação e de seguida aplicou-se o modelo a seis grupos de clientes segmentados de acordo com a contribuição do cliente para as receitas e o comportamento no processo de decisão de compra. Recorreu-se a modelos SEM (Structural Equation Modelling) com estimação dos parâmetros através da metodologia PLS (partial Least Squares). Os resultados mostram nos seis segmentos, que os valores da empresa, a cooperação através da competência dos colaboradores e da orientação ao cliente e a tecnologia são factores mais importantes para a satisfação e lealdade dos clientes.
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Ko, Sheng-wei, and 葛聖瑋. "STUDY OF BUYER DECISIONPROCESS MODEL IN BUSINESS-TOCUSTOMER(B2C) E-COMMERCE: ANEMPIRICAL STUDY OF TAIWANONLINE SHOPPING." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/90652658547353227594.
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碩士南台科技大學
企業管理系
98
Internet has created a more competitive and open market for e-retailers. Visiting a Website is the first step to shopping on the Website. Websites designed, non user-friendly websites provide only shopping functions and promotional themes with limited information about their products, lack quick search capabilities etc are most often ignored by e-customers. Lack of human contact to help, answer questions or make a purchase decision while e-shoppers are browsing products on the Internet is another problem. Website service quality is a primary means of competitive differentiation, and very important factor for online purchasers in deciding whether to shop again on that website. Consumers select certain product or services depends upon level of customer expectation and satisfaction both before and after sales and services provided. Can providing free trial samples or a refund policy, convince and encourage consumers to shop online? Issue of e-commerce security is important to both customers and suppliers. Therefore problem under study is how e-retailers can create functional websites, taking in to consideration e-customers’ expectations, their purchasing behavior, provide products with proper information and services that conform to consumer preferences, needs and provide transaction security. To tackle this problem, study objective chosen are i) to understand online consumer behavior and critical decision factors ii) to gain insight into why purchasers act in certain consumption related ways and iii) to find internal and external influences that affect online shoppers decision. There for the Buyer Decision Process model (Kotler & Armstrong, 1997), a well tried and tested model, is used. To measure consumer online behavior, five research questions and 14 critical factors, based on five stages of the model are addressed. Standard statistical methods are used for data analysis and hypothesis testing. Study results show that, online customers rank satisfaction first, Online Shopping Malls second, and Convenience third in a Buyer Purchase Decision Process. This study might contribute not only to a better understanding of how consumers' purchasing decisions are formed, but also to effectively manage such decisions from an e-retailer's standpoint.
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Rebeca, Gonçalo Pereira. "Desenvolvimento de um modelo de negócio de comércio eletrónico B2C no e-commerce Sonae MC." Master's thesis, 2014. http://hdl.handle.net/10400.14/17163.
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Nos últimos anos tem-se assistido a um crescimento exponencial da
indústria dos suplementos nutricionais, com especial destaque para a
suplementação desportiva. Com um valor de mercado avaliado em 2,6 mil
milhões de € em 2013, este crescimento tem em parte sido sustentado pela
migração desta categoria para uma vertente mais mainstream em termos de
consumo. Consumidores com estilos e hábitos de vida saudáveis e ativos têm
visto com bons olhos a suplementação para manterem os seus requisitos
nutricionais satisfeitos. Esta crescente procura por este tipo de produtos não foi
ignorada pelas empresas, especialmente no meio digital, em que a entrega de
informação muito requisitada por parte deste público-alvo pode materializar-se
sobre vários formatos, facilitando a sua tomada de decisão e consequente
redução de barreiras de compra.
Procurando explorar o potencial económico e boas práticas desta
indústria, propôs-se desenvolver um modelo de negócio assente num canal de
vendas digital. Foi inicialmente realizado um estudo exploratório sobre a
indústria e as suas fronteiras, bem como o levantamento dos mercados de maior
potencial e os concorrentes que nele atuam. Posteriormente foram levantados os
fatores críticos de sucesso e cruzados com o site atual da empresa para que se
pudessem perceber quais os principais pontos a assegurar para a elaboração de
um projeto internacional competitivo. Foi então estruturada uma abordagem
internacional assente nos moldes de uma parceria de modo a conseguir abordar
numa primeira fase o mercado ibérico com uma proposta de valor bem
estruturada.In recent years there has been an exponential growth in the nutritional supplements industry, with special emphasis on sports supplementation. With a market value estimated at € 2.6 billion in 2013, this growth has been supported in part by the migration of this category towards a mainstream market in terms of consumption. Consumers with active and healthy lifestyle habits have relied on supplementation to keep their nutritional requirements satisfied. The growing demand for this kind of products has not been ignored by companies, especially in the digital environment, in which the delivery of information often requested by this target audience might materialize on various formats, facilitating their decision making and consequent reduction of purchase barriers. Seeking to exploit the economic potential and best practices in the industry, it was proposed to develop a business model based on a digital sales channel. It was initially conducted an exploratory study on the industry and its borders, and the evaluation of the largest potential markets and competitors operating on them. Later the critical success factors were evaluated and crossed with the current website of the company so that they could understand what key points were vital to ensure the development of a competitive international project. It was then structured and established an international approach leveraging the strenghts of a partnership in order to initially address the Iberian market with a strong and well-structured value proposition.
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Wang, Yi-Fang, and 王檥芳. "A B2C E-Commerce of Auto Parts and Accessories Business Strategy Model Base on Auto Parts Manufactures Strategic." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/06012135200788262451.
Full textAbstract:
碩士元智大學
資訊工程學系
100
This paper presents a B2C e-commerce of auto parts and accessories business strategy, base on strategic alliance of auto parts manufactures and combined e-commerce shopping mall to complete an auto parts and accessories shopping platform, cause the current e-commerce shopping mall, product through the logistics transported to the consumers can be use immediately, but the product of auto parts and accessories cannot be able to use immediately simply through the logistics transported to the consumers, must be used only through the installation and adjustment by the professional technician, the result cannot be fully implemented in the e-commerce, cause the consumer still cannot through the simply ordering procedures from the network to buy any auto parts and accessories in the e-commerce flourish age, also the warranty of products which are buying from network and installation by consumer itself will be confused when breakdown. So we proposed scheme with the dealer, joining or outlet of auto parts manufactures to the use of strategic alliances, distribution through whole Taiwan to construct the dense auto parts installation point can be selection for consumer while they purchasing on the internet, the construction of the website will increase the convenient and the transparency to the consumer, and we will actually construct the website combined with the mentioned way in this study, so we can take the complete view and acceptance of the mentioned way.
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Santos, Paulo José Rocha dos. "E-Commerce B2B." Master's thesis, 2017. http://hdl.handle.net/10400.26/18750.
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Pather, Maree. "Towards a model for ensuring optimal interoperability between the security systems of trading partners in a business-to-business e-commerce context." Diss., 2002. http://hdl.handle.net/10500/885.
Full textAbstract:
A vast range of controls/countermeasures exists for implementing security on information systems connected to the Internet. For the practitioner attempting to implement an integrated solution between trading partners operating across the Internet, this has serious implications in respect of interoperability between the security systems of the trading partners. The problem is exacerbated by the range of specification options within each control. This research is an attempt to find a set of relevant controls and specifications towards a framework for ensuring optimal interoperability between trading partners in this context. Since a policy-based, layered approach is advocated, which allows each trading partner to address localized risks independently, no exhaustive risk analysis is attempted. The focus is on infrastructure that is simultaneously optimally secure and provides optimal interoperability. It should also be scalable, allowing for additional security controls to be added whenever deemed necessary.Computing
M. Sc. (Information Systems)
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Tsai, Hui-Yuan, and 蔡慧媛. "Research of the Customer Relationship Management Application e-Commerce –A Case Study of Computer Logistics Business Establishes B2B e-Commerce Model to Its Dealers." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/48813169844485559581.
Full textAbstract:
碩士萬能科技大學
資訊管理與數位商業研究所
97
After the proxy computer correlation product computer logistics business vigorous development, the mature supply chain system, receives the network not to have the national boundary, the e-commerce technology state-of-art tidal current influence, one after another develops the complete e-commerce ordering system, gets rid of the long-term network only is inquires the price and the stock use, provides under the B2B network the list service pattern.On the technical surface, the computer logistics business information degree difference cannot too be far, computer logistics business establishes el-commerce B2B to its dealer, should the correct cognition its logistics dealer's expectation, but this expectation possibly obstructs in the technology or other reasons, but cannot transform the logistics dealer's demand completely.This research discussion computer logistics business applies using the B2B e-commerce technology in strengthens the customer to relate also expected can discover can satisfy the logistics dealer's demand factor. This research is the qualitative research, selects many case method, the electron particle materialization research technique, narrates the matter research.Uses the secondary material search, the observation material, the document material, half constitutive questionnaire, decides the interview, decides sampling.The research discusses 5 domestic well-known computer logistics business to establish the e-commerce system to its dealer, front end the viewing system interaction the communication and the interaction core operation, from the marketing and the service angle, the analysis, the observation computer logistics business operation and transport business customer relates the management present situation.Decides the interview 8 senior computer logistics dealer, 5 computer circuit business salesmen, decides by the email way samples 32 Taipei County Banqiao computer logistics dealer. The results showed that the computer reseller channel acceptance of the site will not affect the use of e-commerce ordering system frequency, the site will increase the order simple wishes. In marketing: No Import B 2 B e-commerce ordering computer distributors, computer distributors less access orders will, price, promotion and whether there is a minimum delivery order amount is the most important factor in the impact of the order. Services: a good after-sales service, fast and on time, mobile logistics is the most important factor in the impact of the order. E-commerce customer relationship management applications, computer dealers agree that there will be increased access ordering convenience, reduce ordering costs and increase the will to order, the order does not necessarily increase the amount every month, and to enhance efficiency and customer relations. Improve the Accessibility of e-commerce systems to promote customer loyalty, and enhance the key customer relationship.
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Deecke, Thedda Henny. "Start-up failure: what reasons for start-up failures can be related to a lack of business development? How should the business development in start-ups ideally be designed?" Master's thesis, 2019. http://hdl.handle.net/10362/111529.
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This direct research project aims to investigate the reasons of entrepreneurial failure of Ger-man start-up companies. By a literature review of recent studies on entrepreneurial failure and the conduction of expert interviews the research question “What reasons for start-up failures can be related to a lack of business development? How should the business development in start-ups ideally be designed? ”was answered. This work proves that a well thought through business development including a dynamic, not static, balance between the different levels of a business model could prevent many start-ups from failing and there by the high failure rates could be reduced.
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Liao, Yu-Chun, and 廖堉君. "Approach to the Business Model of the B2B E-Marketplacein Taiwan－Take the Steel And the Motor Vehicles AndParts Industry for Examples." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/95860388285025888778.
Full textAbstract:
碩士國立中山大學
企業管理學系研究所
90
Among the development of the B2B E-commerce, the B2B e-marketplace is the most noticeable one in the world. However, does the B2B e-marketplace really make the performance of the companies in every industries improve greatly? The target of this thesis is to analysis the business models of the B2B vertical e-marketplace in Taiwan. To find any causes in the industries those will hinder or reinforce the development of the B2B vertical e-marketplace is one of the study purposes. The author takes the steel industry and motor vehicles and parts industry for examples to analysis deeply. Using the methods of the quality research, the author has many interviews with managers who have experiences in steel or motor industries. According to the findings in the research, we have some inferences about the business models of the future vertical e-marketplace in the steel and motor vehicles and parts industries. In the steel industry, the author has five inferences. (1)The e-marketplace is managed by the company that has goodwill and domain knowledge in the steel industry. (2) The participators of the steel e-marketplace are localized companies, which business contain from steel-making to steel-processing. (3)The products traded in the steel e-marketplace are spot goods these are the inventories. (4)Buyers and Sellers exchange the spot goods by the action on the Internet. (5) The e-marketplace will provide the companies these added-services, such as to confirm the financial credit of the buyers or help the buyers to finance their capitals from the banks. In the motor vehicles and parts industry, the author has four inferences. (1)The e-marketplace is managed by the company that has goodwill and domain knowledge in the motor industry. In addition, the company operates it that familiar with the B2B e-commerce. (2) The products traded in the motor e-marketplace are direct or indirect materials those are made by lower-level technology. (3) The participators of the motor e-marketplace are automobile manufacturing companies and first-tier suppliers. (4) Buyers and Sellers exchange the spot goods by the many-to-many actions, negotiation and contracts on the Internet.
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Oliveira, Tiago André Gonçalves Félix de. "Estimation Models for the adoption and use of information technology: internet-related technologies at firm level in the Portuguese and European context." Doctoral thesis, 2011. http://hdl.handle.net/10362/6735.
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Doutoramento em Gestão da Informação, especialização em Tecnologias de InformaçãoNowadays it is consensual that information technology (IT) has a significant effect in the productivity of firms. However, this contribution can only be accomplishe if, and when, the new IT are widely spread and used. Understanding the determinants of adoption and use is a fundamental question, not only for economists, but also for society in general.(...)
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Borges, Francisco Barreto. "Plano de negócios: plataforma Enterprise Resource Planning em modelo SAAS "IDSSY": análise de viabilidade económico-financeira." Master's thesis, 2019. http://hdl.handle.net/10071/19040.
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O projeto em análise, inserido no contexto do mestrado em Gestão no ISCTE tem como objetivo primordial, a apresentação de um plano de negócio para a criação e implementação de um Enterprise Resource Planning sobre o modelo Software as a Service a operar no mercado Europeu, denominado de “IDSSY”.
O presente plano de negócio abrange o estudo do mercado a que a empresa pretende penetrar, com o intuito de conceptualizar uma solução que se adapte às necessidades das empresas e desenvolver estratégias que aumentem a probabilidade de sucesso ao mesmo tempo que estimulam um crescimento sustentável. O presente documento irá servir de apoio para a criação real da empresa no processo de tomada de decisão e análise de oportunidades.
O projeto inicia-se com uma revisão de literatura que aborda os fundamentos teóricos e práticos para o desenvolvimento de um novo negócio, seguida de uma análise macro ambiental do continente Europeu. Posteriormente, é apresentada uma análise micro ambiental que estuda o meio envolvente transacional da organização, uma contextualização do setor de Enterprise Resource Planning e uma análise competitiva com o intuito de aferir qual a atratividade da indústria. Foram também abordados elementos como o processo STP, um estudo de mercado, o desenvolvimento da nova solução e a formulação e implementação da estratégia.
Após recolha da informação relevante e estipulação das estratégias de atuação realizou-se o estudo da viabilidade económico-financeira do projeto que indica que a nova solução ERP conta com potencial de negócio e crescimento, no mercado Europeu, verificando-se a viabilidade do projeto proposto.The project under analysis, inserted in the context of the Management Master at ISCTE, has as main goal the presentation of a business plan for the creation and implementation of an Enterprise Resource Planning on the Software as a Service model, a service operating in the European market, called "IDSSY". The present business plan covers the market research that the company wants to penetrate with the intention to of creating a solution that suits the needs of each company by developing strategies that increase the probability of success at the same time that stimulates a sustainable growth. This document helps the company during the decision-making process and the opportunity analysis. This project begins with a literature review, that approaches both theoretical and practical foundations to the develop of a new business, followed by an environmental macro analysis in the European context. Subsequently is presented an environmental micro analysis that studies the transitional surroundings of an organization, a contextualization of the Enterprise Resource Planning sector and a competitive analysis with the intention of gauging the industry attractiveness. It is also approached the STP process, market research, development of new solutions as well as the formulation and implementation of the strategy. After gathering the relevant information and stipulating the operating strategies was carried an economic-financial feasibility study which indicates that the new solution ERP has potential as a growing business in the European market, verifying the feasibility of the project proposed.
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Cordeiro, Laura Maria Simão. "Business model innovation in multi-sided platforms supported by the increase of trust in b2b relationships: a case study on baby sisters." Master's thesis, 2020. http://hdl.handle.net/10071/21653.
Full textAbstract:
The virtual era offers new business opportunities, encouraging the creation of multi-sided
platforms where resources can be more efficiently used and interactions between “strangers”
can be stimulated, contributing to the development of synergies that enrich all actors. Moreover,
these interactions are online based which enforces the platform to implement strategies to
increase trustworthiness among participants. The research explores, in a case study approach
through qualitative interviews, the trust concept in business to business (B2B) markets and how
it can influence the process of innovation. The analysis is centred on a childcare platform that
was able to build a system trust, founded on solid relationships and new mechanisms, in a sector
that was mainly based on interpersonal trust. Nonetheless, the constant contact between the
company and its partners creates an environment where both actors can share ideas, enabling
the business to improve and explore potential innovation opportunities. The findings of the
research, by some means limited to the scope of the study, contribute to the literature by
addressing different concepts of trust in order to understand how trust in childcare services can
be strengthened in an online B2B context, with effects at the company and sector levels.A era virtual oferece novas oportunidades de negócio, incentivando a criação de plataformas multilaterais, onde os recursos podem ser utilizados com mais eficiência e as interações entre “estranhos” podem ser estimuladas, contribuindo para o desenvolvimento de sinergias que enriquecem todos os atores. Além disso, estas interações ocorrem numa base online, o que força a plataforma a implementar estratégias de modo a que consiga aumentar a confiança entre os participantes. A pesquisa explora, numa abordagem de estudo de caso através de entrevistas qualitativas, o conceito de confiança em mercados business to business (B2B) e a forma como esta pode influenciar o processo de inovação. A análise centra-se numa plataforma de cuidados de crianças que foi capaz de construir confiança sistémica, sustentada em relacionamentos sólidos e novos mecanismos, num setor que se baseia principalmente na confiança interpessoal. Adicionalmente, o contato constante entre a empresa e seus parceiros cria um ambiente em que ambos os intervenientes expõem as suas ideias, permitindo à empresa melhorar o negócio e explorar potenciais oportunidades de inovação. Os resultados da pesquisa, de certa forma limitados ao âmbito do estudo, contribuem para a literatura ao abordar diferentes conceitos relacionados com a confiança, de modo a demonstrar como esta pode ser fortalecida em serviços de cuidado de crianças num contexto B2B online, com efeitos ao nível da empresa e do setor.