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Novák, Jiří. "Analýza a návrh distribuční B2B, B2C aplikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222591.
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The diploma thesis is concerned with an analysis and design of distributional B2B and B2C application. The fundamental part is especially focused on design of features and functions of the application, selection of suitable technologies and the project of the data storage. The diploma paper also contains a scheme of administration of particular versions and binding regulations for development and resulting maintainance and expanding of the application.
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Deon, Rudinéia. "B2C." Florianópolis, SC, 2001. http://repositorio.ufsc.br/xmlui/handle/123456789/80210.
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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.Made available in DSpace on 2012-10-18T11:35:48Z (GMT). No. of bitstreams: 0Bitstream added on 2014-09-25T23:36:06Z : No. of bitstreams: 1 185716.pdf: 1680938 bytes, checksum: c382aab490f84cc0586f9c14347e1d47 (MD5)
Esta Dissertação faz uma análise do estado da arte atual do b2c, e propõe formas, estratégias mais eficientes e eficazes de realizar b2c. É feita uma avaliação dos serviços, vantagens, segurança, logística, e infraestrutura da Internet. Apresenta também uma avaliação das mídias, tecnologias, mercado, negócios, desafios, tendências, estratégias de marketing para atrair clientes, e uma análise do que está acontecendo no comércio eletrônico. Através da análise em alguns sites, e em trabalhos relacionados, busca-se detectar os fatores de sucessos e insucesso em ambientes b2c
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Shohat, Michael. "E-Commerce in Chile Entwicklungspotenziale für B2B, B2C & C2C." Saarbrücken VDM Verlag Dr. Müller, 2007. http://d-nb.info/985669349/04.
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Stanevičiūtė, Rasa. "Elektroninio verslo įtaka Vaidotų geležinkelio stoties veiklos plėtrai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130128_150950-88959.
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Baigiamajame magistro darbe buvo pabandyta atskleisti elektroninio verslo plėtros įtaką geležinkelių transporto struktūriniams pokyčiams. Darbe buvo atlikta mokslinės literatūros skirtos elektroninio verslo kuriamai vertei analizė, atskleisti šiuolaikinio elektroninio verslo logistikos ypatumai, išnagrinėta elektroninio verslo įtakos geležinkelių transporto plėtrai tyrimo metodologija, taip pat aptartos AB „Lietuvos geležinkeliai“ funkcijos ir vieta šiuolaikinėje ūkio sistemoje. Kaip tiriamasis objektas buvo pasirikta Vaidotų geležinkelio stotis. Atliktas e-verslo elementų diegimo Vaidotų geležinkelio stotyje projektas, pagal anketinio tyrimo atliktos apklausos rezultatų analizę, kuri parodė, jog viena iš problemų, spręstinų Vaidotų geležinkelio stotyje yra vagonų prastovos, dėl kurių patiriami gan dideli nuostoliai. Siekiant sumažinti šiuos nuostolius, šiame darbe siūloma atnaujinti kompiuterinę techniką ir įdiegti krovinio dokumentų apdorojimo automatizavimo programą.In this master degree thesis it was tried to reveal the impact of electronic business development on the structural changes of railway transport. It was carried out the analysis of scientific literature aimed at the value generated by electronic business, the peculiarities of logistics of contemporary electronic business were revealed, the methodology of research of electronic business influence on railway transport development was examined, the functions and the position of AB „Lietuvos geležinkeliai“ in today’s economics system were discussed. The railway station of Vaidotai was chosen as the study of this paper. The project of implementation of e-business elements in railway station of Vaidotai was carried out, the analysis of the results of the survey showed that one of the problems to be solved in the railway station of Vaidotai is the outage of cars, which causes quite big losses. In order to reduce these losses it is suggested to renew computer technology and to implement computerization program of cargo document processing.
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Madosh, Farzana, and Betty Ålander. "An Evaluation of the Marketing Process in B2B and B2C Startups." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261656.
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Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. Despite the vital role and the urge to further understand marketing, there is a lack of research about marketing in the small entrepreneurial business context that is encountered in startups. In addition, a call for further development of empirical research is identified in the business to business (B2B) and business to consumer (B2C) dichotomy. Therefore, the purpose of this study was to evaluate the marketing process used by B2B and B2C Software as a Service (SaaS) startups. This in order to contribute with understanding of the marketing process in the startup context and contribute with development of the research within the B2B and B2C dichotomy. This was done by conducting a multiple case study where the empire was collected from four SaaS startups either selling to consumers or businesses. The empirical findings of the study show that the customer type, being a consumer or a business, affects the marketing process. Both differences and similarities were identified between the marketing process applied in the B2B and the B2C startups. Due to different levels of knowledge within the companies and different complexity levels in the buying process differences were found in the evaluation, segmentation, targeting and positioning done by the B2B and the B2C startups. It was found that the B2B companies put in less effort into the market analysis and segmentation compared to the B2C companies. Historically the channels utilized were identified to be different between the segments. However, a trend towards similar targeting channels was identified since the B2B segment is moving towards using more inbound marketing, which already is the main approach applied by the B2C segment. The B2B segment was, compared with the B2C segment, also identified to put more emphasize on achieving a position within the market that radiates credibility. Furthermore, the marketing process was found to be approached differently in startups than what was suggested in literature due to the lacking attention given to the scare resources and the innovative environment of a startup. A suggestion was therefore provided of how the marketing process better could be adapted to the startup context by including a feedback loop, making the marketing process more iterative.Marknadsföring är en nyckelfunktion för alla organisationer och ses som en avgörande framgångsfaktor vid uppstarten av ett nytt företag. Till följd av den överväldigande mängden data som många företag besitter finns det ett behov av att förstå vilka aktiviteter som ska ingå i marknadsföringsprocessen samt hur man på bästa sätt hanterar dessa aktiviteter. Trots marknadsföringens vitala roll och det identifierade behovet av ytterligare förståelse är det brist på forskning om marknadsföring inom det entreprenöriella småföretagskontext som påträffas i startups. Vidare identifierades ett behov för vidareutveckling av den empiriska forskningen inom business to business (B2B) och business to consumer (B2C) dikotomin. Syftet med denna studie var därför att utvärdera marknadsföringsprocessen som används av B2B och B2C startups som tillhandahåller mjukvara som en tjänst. Detta för att skapa ökad förståelse av marknadsföringsprocessen i startupkontexten, men även för att bidra i utvecklingen av forskningen inom B2B och B2C dikotomin. Detta gjordes genom en fallstudie där empirisk data samlades in från fyra startups som tillhandahåller en mjukvara som en tjänst och som antingen säljer till konsumenter eller till företag. De empiriska resultaten av studien påvisar att kundtypen, konsument eller företag, påverkar marknadsföringsprocessen. Både skillnader och likheter identifierades mellan marknadsförings-processen som används av startups som säljer till antingen konsumenter eller företag. På grund av olika kunskapsnivåer inom företagen och olika komplexitetsnivåer i inköpsprocessen identifierades skillnader i utvärderingen, segmenteringen, inriktningen och positioneringen som gjordes av B2B och B2C startups. Det påvisades att företagen som säljer till andra företag satsar mindre på marknadsanalys och segmentering jämfört med de företagen som säljer till konsumenter. Historiskt sett har olika marknadsföringskanaler använts av de två segmenten. En trend har emellertid identifierats mot användning av liknande kanaler, eftersom B2B segmentet rör sig mot att tillämpa inkommande marknadsföring, vilket redan är det huvudsakliga tillvägagångssättet som tillämpas inom B2C segmentet. B2B segmentet identifierades även, jämfört med B2C segmentet, lägga vikt vid att uppnå en position inom marknaden som utstrålar trovärdighet. Vidare visade sig marknadsföringsprocessen i startups skilja sig från vad som föreslogs i litteraturen, detta till följd av att litteraturen inte tar hänsyn till de bristande resurserna och den innovativa miljön som präglar en startup. Därför tillhandahålls ett förslag på hur marknadsföringsprocessen bättre kan anpassas till startupkontexten, detta genom att inkludera en återkopplingsslinga vilket resulterar i en mer iterativ marknadsföringsprocess.
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GUIMARAES, FRANCISCO JOSE ZAMITH. "ONTOLOGIES USE IN B2C DOMAIN." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2002. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=3897@1.
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CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICOA principal dificuldade dentro do domínio B2C está em aumentar a utilidade da WWW para o comércio eletrônico através da melhoria das possibilidades oferecidas ao consumidor. Apesar de a WWW permitir ao comprador ter acesso a uma grande quantidade de informação, obter a informação do fornecedor certo que venda o produto desejado a um preço razoável, pode ser uma tarefa muito custosa. Uma das formas de melhorar essa situação é através do uso de agentes inteligentes de busca de informação, isto é, agentes de compra, que auxiliam os compradores a encontrar produtos de seu interesse. Para que isso ocorra esbarra-se em uma dificuldade inerente à própria WWW: a mistura da linguagem natural, imagens e informação de layout de HTML são uma das maiores barreiras para a automatização do comércio eletrônico, pois a semântica da informação é somente compreensível por seres humanos. Desta forma espera- se conseguir agentes de compra mais eficientes quando associados ao uso de ontologias, e lojas virtuais que tenham anotações especiais que sigam uma ontologia. Nessa dissertação fazemos um estudo sobre as principais tecnologias envolvidas no desenvolvimento de ontologias em Ciência da Computação. Fazemos também um estudo de caso sobre a aplicação de ontologias dentro do domínio de B2C, visando assim avaliar o potencial e as dificuldades existentes para o desenvolvimento desse tipo de aplicação.
The main difficulty associated with the B2C domain is increasing the usefulness of WWW for the electronic trade through the improvement of the services provided to the consumer. Even though the WWW allows the buyer to have access to a great amount of information, to obtain the information from the right supplier that sells the desired product by a reasonable price can be a very expensive task. One of the ways of improving the web functionality is through the use of intelligent agents for search of information, that is, the introduction of purchase agents that aid the buyers to find products of their interest. For that to happen we need to overcome an inherent difficulty of the WWW: the mixture of natural language, images and layout information in HTML is one of the greatest barriers for the automation of the electronic trade, because the semantics of the information is only comprehensible for human beings. To solve this problem we hope to produce more efficient purchase agents by associating them to the use of ontologies, and virtual stores that have special annotations that follow ontologies. In the present dissertation we make a study of the main technologies related to ontologies development in computer science. We also develop a case study about the ontologies application to the B2C domain, seeking in this way to evaluate potential and existing difficulties for the development of this type of application.
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Chupík, Radek. "Rizika dropshippingového a B2C prodeje." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-318587.
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The diploma thesis titled Risk of dropshipping and B2C sale deals with the analysis and evaluation risks in proces of executing an order at e-shop Zahradavpohode.cz. This businnes subject in this proces uses two business models – dropshipping and B2C sale. The theoretical part is serving to gain information about problmatics. In the analytical part this knowledge is used for analysis of currnet staus, proces, identification and evaluation risks. The design part is making conclusions from the analyzes, proposing and looking fot a available use of company businness models view finances and risks.
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Carlsson, Helene, and Malin Holmström. "Den Hållbara Redovisningen : En jämförande studie av upprättandet bland B2B och B2C-företag." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-37478.
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Logara, Tomislav. "Mobile Business im B2C Komplexität als Ursache von Produktivitätsengpässen in den Distributionskanälen des deutschen B2C-Marktes." Norderstedt Books on Demand GmbH, 2007. http://d-nb.info/985737026/04.
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CHEN, YUQING, and WANTONG ZHENG. "A Theoretical Framework of B2C Relationship Quality:How could B2C companies use it to enhance relationship quality?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-264544.
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Online shopping is becoming more popular in recent decades and there is certainly a variety ofvariables contributing to keeping customers interested in shopping online. Based on research inthe business-to-business setting we proposed four variables including security, communication,product and personalization that influence the relationship quality. The purpose of this study isto investigate whether these variables have impacts on business-to-consumer relationshipquality and explore their practical implications, and then suggest how companies enhance theircustomer relationship. The variables’ effects are empirically tested through regression analysiswith data obtained from questionnaire. The results show that four variables positively influencethe B2C relationship quality, but they have different effects in different companies.Additionally, we make practical recommendations by using Tmall and JD.com as case studies.
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Sparre, Carl. "Outsourcing av faktureringslösningar i näthandelsföretag (B2C)." Thesis, Linköping University, Department of Management and Economics, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-784.
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Den nya ekonomin innebär ett mer dynamiskt klimat för företagen. Detta ställer nya krav på företagens anpassningsförmåga. Outsourcing är ett sätt att bemöta ovan nämnda flexibilitetskrav. E-handel är en annan del av den nya ekonomin. Allt fler konsumenter upptäcker fördelar med att"shoppa on-line". En aktuell fråga är hur företagen skall ta betalt av sina kunder. I Sverige är det CD- skivor, böcker, datorer och datorrelaterade produkter som stått för den största delen av näthandeln. När det gäller ovanstående produkter rör det sig om relativt billiga produkter och ganska stora betalningsvolymer. Det ställs alltså krav på företagen att kunna hantera ett relativt stort antal betalningar redan från start. Många ”näthandelsföretag” är dessutom nystartade, vilket kan innebära att man inte har råd att köpa in dyra faktureringssystem etc. Man vill istället ofta koncentrera sig på sin kärnkompetens och komma i gång så fort som möjligt till lägsta möjliga kostnad. Ett sätt att undvika de stora fasta kostnader, vilka investeringar i faktureringssystem kan medföra, är att outsourca faktureringsfunktionen. Outsourcing medför att verksamheten kan drivas med löpande kostnader istället för fasta, vilket borde kunna bidra till att lönsamhet kan uppnås snabbare i företagen. Outsourcing av faktureringsfunktionen borde således vara av stort intresse för många av företagen i den nya ekonomin. Denna studie analyserar de problem och möjligheter som uppstår när näthandelsföretag (B2C) bestämmer sig för att outsourca faktureringsfunktionen.
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Sawant, Samir. "Mobile marketing strategies for B2C companies." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59272.
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Thesis (S.M. in System Design and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2010.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 60).
Mobile application ('apps') development is a recent pandemic phenomenon; companies that are not associated with mobile technologies are noticing it and want to develop their own mobile apps. However, these companies do not realize that they need to have a mobile strategy in place, just like their IT strategy. Mobile technology is a new paradigm for businesses. The mobile device is emerging as a powerful sales channel and marketing medium, which these businesses must strategize and plan for. Companies need to be equipped with a framework within which they can develop marketing initiatives through mobile technologies. The world is reaching a point where developing a viable mobile strategy is an imperative for small and large businesses to enable their long term growth and sustenance. Recently, the iPhone and its app store have created a vibe in industry with almost 1 billion mobile apps being downloaded from the iphone app store by July 2009. However, many marketers still doubt iPhone's reach to a larger, and, more importantly, a targeted audience. Also, there is increasing complexity with a variety of architectures, platforms and processes being adopted by each player, for example: iPhone App store, Blackberry App world, Palm's App Catalog, Microsoft's Windows Mobile Marketplace, Nokia's ovi, Google Android Market and more in the pipeline by various players in the market ecosystems, mainly device manufacturers-Samsung, LG, Motorola-as well as service providers - AT&T, T-Mobile and 02, to name a few. The purpose of this thesis is to analyze the mobile application development framework and its implications for marketers, and try to answer some of the questions regarding mobile application development strategy. The author will attempt to address the lack of knowledge that companies have available today when deciding whether to develop mobile applications for marketing and how to choose which platform(s), and provide a reference document that companies can use in order to be successful.
by Samir Sawant.
S.M.in System Design and Management
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Gustavsson, Daniel, and Mikael Hagelin. "Användarcentrerad affärsmodellinnovation i ett B2C perspektiv." Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-12874.
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Dagens samhälle har blivit mer och mer digitaliserat vilket har lett till att förändrade köpbeteende har vuxit fram hos kunderna. Genom den digitala utveckling har kundernas tillgång till information ökat kraftigt, vilket gör att kunderna är mer välinformerade än någonsin. Det ökar konkurrens mellan de olika aktörerna på marknaden och leder till att driva på innovationstakten. För att lyckas med det räcker det inte längre att företagen fokuserar på teknisk utveckling utan de måste istället fokusera på att ta fram helt nya affärsmodeller. De nya affärsmodellerna bör i sin tur fokusera på att sätta användarna i centrum för värdeskapandet för att på så vis maximera användarnas upplevda värde. Frågeställningen som besvarats genom uppsatsen har därför varit att undersöka hur användarcentread affärsmodellinnovation kan bedrivas i ett B2C sammanhang. Syftet var sedan att ta fram ett ramverk för användarcentrerad affärsmodellinnovation. För att göra det utgick arbetet från uppfyllnad av användarnas behov för att på så vis säkerställa att användarcentrering uppnås. För att ta fram ramverket studerades relevant litteratur och sex olika fallföretag för att på så vis ta fram ett nytt analysverktyg som kan användas för att förstå och jämföra affärsmodellinnovation mellan olika företag. Det verktyget applicerades sedan på de olika fallen varpå en inbördes jämförelse genomfördes. Utifrån den jämförelsen kunde sedan en sammanställning av best practice av användarcentrerad affärsmodellinnovation tas fram. Utifrån jämförelsen kunde även konkreta insikter om hur företag som vill ställa om från en traditionell B2B-logik mot att istället bli en mer användar- och B2C-fokuserad verksamhet tas fram. Fallstudierna var av teoretisk och kvalitativ karaktär och baserades på i första hand av studier av teoretiska artiklar, årsredovisningar och kvalitativa intervjuer med innovationspersonal på fallföretagen. Den empiriska undersökningen visar att framgångsrik användarcentrerad affärsmodellinnovation tenderar att fokusera på innovation av kunderbjudande, kundrelationer och kanaler. Traditionella företag som är fokuserade på att göra affärer med andra företag tenderar däremot att fokusera på innovation av interna aktiviteter och resurser. För företag som vill skifta fokus i verksamheten från B2B till B2C användarcentrering bör därför ställa om den övergripande innovationsförmågan mot en mer erbjudande och kundorienterat innovationsstrategi. Det nya ramverket kan således användas rakt av för att applicera användarcentrerad affärsmodellinnovation i ett företag. Eller så kan ramverket omformas och anpassas efter andra kontexter än de som studerats i uppsatsen genom att använda andra eller fler exempel. Slutligen kan även de konkreta verktygen som satts samman och presenterats i uppsatsen användas separat för att övergripande analysera och förstå affärsmodellinnovation i företag eller hela branscher.Today's society has become more and more digitalized, which has led to that changes in purchasing patterns have emerged among customers. Through the digital development, customers' access to information has increased dramatically, which means that customers are more informed than ever. That development leads to increased competition between the various players on the market and an increase in the pace of innovation. To succeed, it is no longer enough that companies focus on technological development but must instead focus on developing new business models. The new business models in turn should focus on putting users at the center of the value creation to thereby maximize the users' perceived value. The question that is answered through this thesis has been how user centered business model innovation can be conducted in a B2C context. The aim then was to develop a framework for user-centric business model innovation. To make it work the thesis has been focusing on the fulfillment of the user needs, thus ensuring that the user centering is achieved. To develop the framework relevant literature and six different cases companies were studied, in order to create a new analysis tool that can be used to understand and compare business model innovation between companies. The tool was then applied to the various cases and the results were compared with each other. Based on the comparison a compilation of best practices of user- centered business model innovation could be compiled. Based on the comparison practical insights on how companies who want to switch from a traditional B2B logic to instead become a more user- and B2C-focused activities were identified and analyzed. The case studies were of theoretical and qualitative nature and based on primarily the study of theoretical articles, annual reports and interviews with staff working with innovation in the cases companies. The empirical study shows that successful user-centric business model innovation tends to focus on innovation of value propositions, customer relations and channels. Traditional companies that are focused on doing business with other companies, however, tend to focus on the innovation of internal activities and resources. For companies that want to shift the focus of the business from B2B to B2C should hence change the overall innovation capability towards more offers- and customer-oriented innovation strategies. The new framework can be used straight off to apply user-centered business model innovation in a company. Or the framework can be reshaped and adapted to different contexts than those studied in this thesis by using other or more examples. Finally, the concrete tools that are put together and presented in the thesis could be used independently to analyze and understand the overall business model innovation in companies or entire industries.
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Bail, Julia. "Erfolgsfaktoren des Online-Vertriebs im B2C-Bereich." [S.l. : s.n.], 2003. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11675552.
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Pettersson, Louise, and Tea Unnebäck. "Hållbarhet för att behålla kund? : En undersökning om förekomsten av CSR hos B2B- och B2C-företag." Thesis, Uppsala universitet, Nationalekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-342763.
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Det finns, både bland individer och företag, ett ökat intresse och en ökad medvetenhet kring betydelsen av hållbar utveckling. Detta har exempelvis inneburit att förväntningarna som ställs på företag har skiftat, från enkom ett fokus på vinstmaximering till att verksamheterna även förväntas bidra till en positiv samhällsutveckling. Därför har intresset för begreppet och fenomenet Corporate Social Responsibility (CSR), företagens samhällsansvar, ökat. Den tidigare litteraturen har huvudsakligen fokuserat på varför CSR kan vara värdeskapande för ett företag och hur företag kommunicerar ut och skapar CSR. Denna uppsats fokuserar på varför företag väljer att bedriva CSR-arbete, och därför undersöks vilken sorts företag som väljer att jobba med CSR. Uppsatsen studerar om business-to-business-företag, B2B, och business-to-consumer-företag, B2C, väljer att utföra samt kommunicera ut att de ska genomföra olika mängder av CSR-arbete, och undersöker därmed om intressentgruppen kunder påverkar nivån av CSR hos företaget. För att svara på frågan används multipel OLSregression, med omsättning samt bransch som kontrollvariabler. Studien använder ett index över hur mycket CSR-arbete företag noterade på large cap-segmentet på Stockholmsbörsen sommaren 2017 har utfört och säger sig ska utföra. Resultaten visar att B2B-företag både utför mindre CSR-arbete samt kommunicerar ut att de ska utföra mindre CSR-arbete än B2Cföretag.
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Campbell, Damon Edward. "Diagnosing and managing online B2C relationships toward a B2C relationship stage theory and empirical investigation of an ecommerce attraction model /." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/d_campbell_1031908.pdf.
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Chen, Cheng-Hao. "Trust establishmentConcepts and implementation in B2C e-commerce." Thesis, University of London, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.529485.
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Olofsson, Johan, and Max Nordlinder. "Vilka förändringar har digital marknadsföring inneburit för B2C?" Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20316.
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Målet med den här studien är att ta reda på vad digital marknadsföring har inneburit för B2C. Marknadsföring har alltid varit en viktig del av företag och när internet växte fram föddes digital marknadsföring, där marknadsföringen sker genom digitala kanaler, digitala plattformar och sociala medier. Studien är baserad på nio stycken semi-strukturerade intervjuer med personer som arbetar med marknadsföring i olika former. Studien fokuserar på tre teman inom marknadsföring: Digital marknadsföring, kunden och förändringar i verksamheten. De olika respondenternas perspektiv ställdes mot litteraturstudien för att få fram vilka förändringar som digital marknadsföring gett upphov till. Studien visar bland annat på att digital marknadsföring blev relevant hos företag för tre till fem år sedan, en ökad press att prestera, att Google blivit en viktig aktör, en ökad transparens, svårigheten i att bygga varumärket digitalt och att en minskad lojalitet som en följd av digital marknadsföring. Traditionell marknadsföring fyller fortfarande en viktig funktion, då den är mer fördelaktig till att bygga varumärket hos företag.This study aims to find out what digital marketing has meant for B2C. Marketing has always been an important part of the business and when the internet came to be, digital marketing was born, where marketing is conducted through digital channels, digital platforms and social media. The study is based on nine semi-structured interviews with people working with marketing in different forms. The study focuses on three themes within marketing: Digital marketing, the customer and organizational changes. The perspective of the various respondents was compared with the literature to find out what changes digital marketing has generated. The study shows, among other things, that digital marketing became relevant to companies three to five years ago, an increase in pressure to perform, the importance of google, increased transparency, the difficulty of building the brand digitally and the reduced customer loyalty as a result of digital marketing. Traditional marketing still fills an important function, as it is more beneficial for branding.
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Zavřelová, Helena. "Logistické řešení e-obchodu B2C - zpětné toky produkce." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-493.
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Předmětem práce je analyzovat rozdíly e-obchodu a kamenné prodejny z pohledu logistického zajištění a nalézt kritické body logistického řešení elektronického obchodu. Dále se práce zabývá problematikou zpětného toku zboží, jejíž význam s rozvojem elektronického obchodování narůstá. První část shrnuje význam a vývoj e-obchodování v České republice ve srovnání s Evropskou unií. Jsou představeny rozdíly v zajištění elektronické a kamenné prodejny a na základě těchto rozdílů a příkladů z praxe jsou uvedeny doporučení pro rozhodování o logistickém řešení elektronického obchodu. Ve druhé polovině práce jsou analyzovány zpětné toky produkce na teoretické i praktické bázi. V textu jsou uvedeny základní preventivní nástroje pro snížení zpětného toku a nástroje zpětné logistiky pro zefektivnění procesu vypořádávání se s vrácenou produkcí.
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Lamas, Ana Patrícia Araújo. "Plano de marketing digital para a marca Healsi Water." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19390.
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Mestrado em MarketingAs transformações sociais e tecnológicas dos últimos anos tornaram a adoção do online num fator crítico de sucesso para as organizações. Contudo, são poucas as empresas que apostam nesta vertente por forma a impulsionar o seu negócio. Muitas vezes por falta de conhecimento, outras vezes por medo em explorar. Deste modo, torna-se imperativo desenvolver-se um plano de marketing digital com a respetiva análise de dados para que se observem os benefícios que podem ser extraídos desta era digital. O presente plano de marketing digital tem por objetivo aumentar a notoriedade da marca Healsi Water e desenvolver uma estratégia de marketing digital, orientada aos objetivos da marca, sustentada de acordo com as capacidades internas que a empresa disponibiliza para esta área e alicerçada numa mensagem da marca consistente em todos os canais de comunicação do meio digital.
The social and technological evolution of recent years have made online adoption a critical success factor for organizations. However, just a few companies are betting on this aspect in order to boost their business, often for lack of knowledge, sometimes for fear of exploring. In this way, it becomes imperative to develop a digital marketing plan with its data analysis in order to observe the benefits that can be extracted from this digital era. The present digital marketing plan aims to increase the brand awareness of Healsi Water and develop a digital marketing strategy, geared towards the objectives of the brand, sustained according to the internal capabilities that the company provides for this area and based on a consistent brand message across the communication channels of the digital medium.
info:eu-repo/semantics/publishedVersion
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Hladíková, Jana. "Zavedení modulu elektronického obchodování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221780.
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The diploma paper deals with the introducing of an e-business module in the MVDr. Ivo Dupal - SANVET company in which I have been currently working. The paper involves the Internet and e-business analyses and an analysis of the MVDr. Ivo Dupal - SANVET company and a proposal for the introduction of e-business in the above mentioned company. The paper also comprises an implementation proposal to solve this problem issue and its economic and managerial evaluation.
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Cmíral, Lukáš. "Analýza online prodeje zájezdů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81917.
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This thesis is focused on the e-commerce in tourism, current trends associated with the development of technologies used in e-commerce in tourism and the application of new technologies in online selling of packages holiday. The first chapter is focused on e-commerce in tourism in general. The second chapter is focused on 6 most used B2B and B2C systems for travel agencies and on their comparison. The third chapter is focused on the phenomenon of german packages being sold by czech travel agencies in Czech republic.
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Niehaus, Arne. "Analyse der Bewertung verschiedener Zustellungsoptionen im B2C e-Commerce." Institut für Transportwirtschaft und Logistik, WU Vienna University of Economics and Business, 2005. http://epub.wu.ac.at/2994/1/Niehaus.pdf.
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This thesis analyses the evaluation of various delivery-services in the business to consumer
fraction of e-commerce. Simplified it can be said, that businesses try to satisfy the so called
"convenience factor" of the growing segment of single households and double-income
households through their online shopping activities, which is mirrored in the substantial
growth-rates of e-commerce in the industrial nations. The efficiency of such a system,
however, is determined by logistical effectiveness in particular concerning the "last-mile"
between the final distribution point and the consumer.
The study is therefore aimed at evaluating the relevance and sequence of the main
components of a delivery service by the customer and thereby to also examine the acceptance
of so called "Box-Systems" as opposed to conventional delivery systems in Austria.
As the acceptance of online shopping is closely related to the acceptance and use of the
internet this thesis begins with an introductory chapter on the trends of internet use in Austria
followed by an analysis of the problems of delivery in long distance commerce with emphasis
on the last-mile problematic. A short description and classification of the statistical method of
Conjoint Measurement sets the framework for the development and structuring of the survey
as a basis for the empirical study. This method allows the author to measure the importance of
the constitutive factors on the sequence of the different options. Finally the empirical study in
the form of a survey with a sample size of 189 evaluated questionnaires is described and the
results are analysed.
The study reveals that overall the place of delivery is the most important criterion closely
followed by price, whereas the time of delivery only plays a secondary role and punctuality
seems to constitute the crucial competitive edge. In addition the partworths also reveal a
number of new findings, especially concerning time frames. (author's abstract)Series: Schriftenreihe des Instituts für Transportwirtschaft und Logistik - Logistik
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Rösler, Hannes. "Conflicto de leyes en casos B2C : el enfoque europeo." IUS ET VERITAS, 2015. http://repositorio.pucp.edu.pe/index/handle/123456789/123339.
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El artículo muestra que los instrumentos jurídicos europeos en materia de Derecho internacional Privado o de Derecho Procesal internacional Privado proporcionan reglas especiales directas y más o menos simples que favorecen a los consumidores. Estos son beneficiados con la aplicación de la ley del país en el que residen habitualmente, y al conferirse jurisdicción a los tribunales del país de su domicilio. Los acuerdos de particulares en contra de esto están estrictamente limitados. El artículo también destaca la importancia de las normas de la UE para Sudamérica.The article illustrates that european legal instruments regarding private international law or private international procedural law provide direct and more or less simple special rules favouring consumers. Consumers are privileged by the application of the law of the country in which they habitually reside and by jurisdiction being vested in the courts within the country of their domicile. Party agreements providing otherwise are strictly limited. The paper also highlights the relevance of the EU norms for South-America.
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Chen, Cheng-Hao. "Trust establishment : concepts and implementations in B2C e-commerce." Thesis, Royal Holloway, University of London, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.529453.
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Eneque, Mori Jessica del Pilar, Pardo Estali Rebeca Guerrero, Ramirez Malena Huamán, and Rojas Marlon Andreé Vásquez. "Desarrollo de modelo de negocio B2C para DISMARCINCO S.R.L." Master's thesis, Pontificia Universidad Católica del Perú, 2021. http://hdl.handle.net/20.500.12404/19770.
Full textAbstract:
DISMARCINCO S.R.L. es una distribuidora exclusiva de AB InBev en el
departamento de Amazonas – Perú desde el año 2016, después de operar por más de treinta
años en Jaén, San Ignacio, Pucará y zonas aledañas, la empresa se dedica a comercializar
productos del portafolio de AB InBev a negocios locales (B2B) a un precio indiferenciado. El
objetivo de la consultoría fue proponer un nuevo modelo de negocio que extienda las
operaciones actuales y permita llegar directamente al consumidor final.
Se encontraron problemas como la caída de las ventas (-5.04% en el 2019 y -41% en el
primer semestre del 2020), márgenes brutos fijos por el modelo B2B (7% sin variación entre
años), baja cobertura del portafolio (35% menor al mejor resultado de un distribuidor),
puntaje del 49% en la evaluación del traslado de acciones promocionales al consumidor (en
comparación al mejor resultado de un distribuidor en 67%). Por lo que no se cumplieron las
expectativas de crecimiento tanto de la distribuidora como de la matriz.
Concluyéndose que, el desarrollo de un modelo B2C soportado por medios digitales,
integrado a la logística del modelo B2B y aprovechando los recursos de la sociedad, permitirá
llegar al consumidor final con precios competitivos, asegurando tanto una rápida entrega de
los pedidos como de la entrega directa de las acciones comerciales, teniendo una interfaz para
la visibilidad total del portafolio y de las promociones vigentes. Favoreciendo el crecimiento
del mercado, ocasiones de consumo y atractividad de las marcas.
Los resultados esperados para el proyecto B2C al término del año de ejecución es
obtener un VAN de S/. 202,275, TIR de 17.2%, y Periodo de Recuperación de 3.2 trimestres.
Además, se espera el crecimiento de los ingresos por ventas en 13.9%, lo cual, con el apoyo
de la subvención de costos por el modelo actual (B2B) se obtendría el crecimiento de la
utilidad neta en 24.5%.DISMARCINCO S.R.L. is an exclusive distributor of AB InBev in Amazonas’ Province - Peru since 2016, after operating for more than thirty years in Jaén, San Ignacio, Pucará and surrounding areas, the company is dedicated to commercialize products from the AB InBev portfolio to local businesses at an undifferentiated price. The business consulting objective was to propose a new business model that extends current operations and allows reaching the consumer directly. Problems were found such as falling sales (-5.04% in 2019 and -41% in the first half of 2020), fixed gross margins due to the B2B model (7% without variation between years), low portfolio coverage (35% lower than the best result of a distributor), result of 49% in the evaluation of the transfer on promotional actions to the consumer (compared to the best result of a distributor at 67%). Therefore, the growth expectations of both the distributor and the parent company were not met. Concluding that, the development of a B2C model supported by digital media, integrated into the logistics of the B2B model and taking advantage of society's resources, will allow reaching the final consumer with competitive prices, ensuring fast delivery of orders and commercial actions directly, having an interface for total portfolio visibility and current promotions. Favoring the growth of the market, consumption occasions and brand attractiveness. The expected results for the B2C project at the end of the year of execution is to obtain a NPV of S/. 202,275, IRR of 17.2%, and Recovery Period of 3.2 quarters. In addition, sales revenue growth is expected to be 13.9%, which, with the support of the cost subsidy by the current model (B2B), would result in net profit growth of 24.5%.
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Eck, Johanna, and Johansson Sofie. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79891.
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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and evaluate the findings of this study the Technology Acceptance Model (TAM) was used. By identifying the external variables that deter B2B companies from using social media the perceived usefulness and ease of use were analysed in order to explore what affects the difference in social media acceptance for marketing between B2B and B2C companies. The findings of this study show that the perceived ease of use is the dominant factor that deters B2B companies from using social media for marketing purposes. This is however not the reason for the difference between B2B and B2C. The difference can instead be explained by a more negative perception of the usefulness of marketing on social media. This negative perception is a result of the characteristics of social media, the industry the company is operating within, as well as the company’s products and customers.Sociala medier är en snabbt växande plattform när det kommer till marknadsföring. Det används dock i större utsträckning av business-to-consumer (B2C) företag än av business-to-business (B2B) företag. På grund av detta har det gjorts betydligt mindre forskning gällande marknadsföring på sociala medier för B2B än vad som har gjorts för B2C. Denna studie utforskar varför marknadsföring på sociala medier är mindre vanligt i B2B än B2C. Detta har gjorts genom att genomföra 11 intervjuer, öga-mot-öga, med personer som arbetar på olika B2B-företag och som har inflytande över sitt respektive företags marknadsföringsprocess. För att analysera och utvärdera resultaten från denna studie användes Technology Acceptance Model (TAM), en modell som mäter acceptansen av olika tekniska plattformar. Genom att identifiera de externa variabler som hindrar B2B-företag från att använda sociala medier analyserades användbarheten och användarvänligheten, som den uppfattas av dem intervjuade, för att undersöka vad som påverkar skillnaden i sociala media acceptans i marknadsföringssyfte mellan B2C- och B2B-företag. Resultaten av denna studie visar att den upplevda användarvänligheten är den dominerande faktorn som hindrar B2B-företag från att använda sociala medier för marknadsföringssyften. Detta är dock inte orsaken till skillnaden mellan B2B och B2C. Skillnaden kan istället förklaras av en negativare uppfattning av användbarheten av marknadsföring på sociala medier. Denna negativa uppfattning är ett resultat av egenskaperna hos sociala medier, den bransch som företaget är verksam inom, samt företagets produkter och kunder.
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Johansson, Sofie, and Johanna Eck. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79893.
Full textAbstract:
Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and evaluate the findings of this study the Technology Acceptance Model (TAM) was used. By identifying the external variables that deter B2B companies from using social media the perceived usefulness and ease of use were analysed in order to explore what affects the difference in social media acceptance for marketing between B2B and B2C companies. The findings of this study show that the perceived ease of use is the dominant factor that deters B2B companies from using social media for marketing purposes. This is however not the reason for the difference between B2B and B2C. The difference can instead be explained by a more negative perception of the usefulness of marketing on social media. This negative perception is a result of the characteristics of social media, the industry the company is operating within, as well as the company’s products and customers.Sociala medier är en snabbt växande plattform när det kommer till marknadsföring. Det används dock i större utsträckning av business-to-consumer (B2C) företag än av business-to-business (B2B) företag. På grund av detta har det gjorts betydligt mindre forskning gällande marknadsföring på sociala medier för B2B än vad som har gjorts för B2C. Denna studie utforskar varför marknadsföring på sociala medier är mindre vanligt i B2B än B2C. Detta har gjorts genom att genomföra 11 intervjuer, öga-mot-öga, med personer som arbetar på olika B2B-företag och som har inflytande över sitt respektive företags marknadsföringsprocess. För att analysera och utvärdera resultaten från denna studie användes Technology Acceptance Model (TAM), en modell som mäter acceptansen av olika tekniska plattformar. Genom att identifiera de externa variabler som hindrar B2B-företag från att använda sociala medier analyserades användbarheten och användarvänligheten, som den uppfattas av dem intervjuade, för att undersöka vad som påverkar skillnaden i sociala media acceptans i marknadsföringssyfte mellan B2C- och B2B-företag. Resultaten av denna studie visar att den upplevda användarvänligheten är den dominerande faktorn som hindrar B2B-företag från att använda sociala medier för marknadsföringssyften. Detta är dock inte orsaken till skillnaden mellan B2B och B2C. Skillnaden kan istället förklaras av en negativare uppfattning av användbarheten av marknadsföring på sociala medier. Denna negativa uppfattning är ett resultat av egenskaperna hos sociala medier, den bransch som företaget är verksam inom, samt företagets produkter och kunder.
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Heni, Amira. "Internet et la fidélisation de la clientèle bancaire : étude du passage de la relation B2C de personne à personne à la relation B2C virtuelle." Thesis, Université Laval, 2007. http://www.theses.ulaval.ca/2007/25020/25020.pdf.
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Shiralizade, Hakima, and Wen Chen. "Circulating for Service Sustainability : Examining relationship between sustainability and servitization in both B2B and B2C context of electric vehicles." Thesis, Linköpings universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-177620.
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Background: Due to the escalated environmental concerns and the requirement of Paris Agreement, restraining the carbon emission is aimed on a global scale. Being a solution, the electrification of vehicles is inevitable whilst the problematization to the batteries continues. Many strategies, from improving the battery default as a product, to servitizing the batteries in the light of servitization, has been attempted by both battery suppliers and car manufacturers. In connection to sustainability concerns, which refers to the battery End-of-Life (EoL) Management, however, not many scholars believe that circular economy for electric vehicle batteries can shape itself. Deeming the massive adoption of electric vehicle as the foundation of circular economy, some scholars advocate, that servitization can propel the execution of sustainable goal when it changes the ownership of batteries from customers to manufacturers. Purpose: The proposed relationship of battery servitization and sustainability is standing alone shortly since 2020 without much evidence support. Hence, it is put on the list of examination to identify the motives and interest of manufacturers by offering battery servitization. Moreover, owing to the fact that the literature of battery servitization is seen segmented for only single dimensioned service type, it is also aimed by this thesis to coin the status-of-art of battery servitization from the empirical study, with customers’ perspective included. Methodology: This thesis is designed based on a mixed method including qualitative interviews and quantitative surveys to answer the research questions that none of the methods could answer alone. Both inductive and deductive approaches were adopted due to the discrepant results from the empirics. Particularly, triangulation design, obtaining different yet complementary data to study the same topic, is followed to structure the discussion. Findings & Conclusion: Generally, the findings answer the purpose of writing this thesis well. From qualitative study, battery servitization is more of a marketing strategy and not after a goal of building the circularity. However, sustainability is deployed by manufacturers of all levels in the supply chain. Additionally, Battery-as-a-Service (BaaS) as an all-round service solution is enlarging the content to servitize. Further, not being much aware of though, battery servitization is enabling the circularity of batteries owing to the respective battery strategies of each manufacturer. This is to say, sustainability is considered in combination of battery servitization, as the theoretical base of this thesis suggests. From quantitative study, customers’ satisfaction level proves that the manufacturers’ aimed goal is partly achieved. However, to use battery servitization as a marketing strategy for electric vehicle adoption, which indirectly facilitate sustainability, it should be invested more efforts to help more potential customers accept it.
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Lee, Sze Kin. "Adoption of Business to Customer (B2C) E-commerce in Macau." Thesis, University of Macau, 2005. http://umaclib3.umac.mo/record=b1636418.
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Pittayachawan, Siddhi, and siddhi pittayachawan@rmit edu au. "Fostering consumer trust and purchase intention in B2C e-commerce." RMIT University. Business Information Technology, 2008. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080725.101739.
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Regardless of the popularity of B2C e-commerce, trust is a main barrier impeding success of online shopping. In fact, a lack of trust discourages consumers from making purchases over the Internet. Previous research was set out to address this issue; however, the findings were benefited by academia rather than by e-vendors, and this becomes the gap in this topic. This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an online survey was created as an instrument for capturing attitude of consumers related to trust in B2C e-commerce in a global scale. The survey data was then collated and analysed with structural equation modelling (SEM). The findings from the quantitative study were subsequently confirmed with the qualitative study, which was accomplished by conducting focus group analysis. Interpretive analysis was used to analyse the data captured from the focus groups. Also, new findings were identified in this study to further enhance consumer trust. By comparing the findings from both quantitative and qualitative studies, contribution of this research is to enable e-vendors to foster trust in B2C e-commerce based on three aspects: e-vendor's elements, affiliating parties and e-vendor's record. For e-vendor's elements, this research identifies that privacy should be provided to consumers; secure transactions, secure servers and sophisticated authentication systems should be supported; e-commerce websites should be well-designed; consumers' request should be honoured; privacy statements, trusted seals and return policies should be made available on e-commerce websites; online communities should be incorporated; proof of real business should be easily identified; and, e-vendors should establish good communication with their potential customers. For affiliating parties, this research finds that e-vendors should associate with financial intermediaries and trusted third parties to further gain trust from consumers. Finally, for e-vendor's record, this researc h reveals that e-vendors should maintain good relationships with their customers in order to build good business records that potentially encourage more consumers to make purchases with them. In addition, the contribution to the body of knowledge from this research is a new direction of how to address trust issues in B2C e-commerce, which can be further explored in the future.
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Al-Qaed, Faisal. "An adaptive decision support system (adss) for B2C e-commerce." Thesis, University of Manchester, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488763.
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Tadeo, Calderón de la Barca Jessica Ruth, and La Rosa Jorge Abraham Girao. "Análisis, diseño e implementación de un sistema Web B2C multiempresa." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2013. http://tesis.pucp.edu.pe/repositorio/handle/123456789/4566.
Full textAbstract:
El presente proyecto de tesis consiste en el análisis, diseño e implementación
de un sistema Web B2C (Business to Consumer) que permita a múltiples
pequeñas y medianas empresas peruanas vender sus productos en línea y
publicitar sus locales de atención con la finalidad de promover también la
venta física de productos en dichos locales.
La propuesta de este sistema surge como consecuencia del análisis del
estado del comercio electrónico en el Perú. El sistema propuesto será
altamente configurable y adaptable a los diferentes rubros de negocio de las
empresas afiliadas.
El presente documento ha sido estructurado en 5 capítulos como se describe
a continuación.
En el capítulo 1 se presenta la identificación del problema que originó la
propuesta de la presente solución, los objetivos y resultados esperados.
También se detallan las metodologías de gestión de proyectos y de desarrollo
de software que se seguirán. Finalmente se analizan herramientas similares
existentes en el mercado y se justifica la realización del presente proyecto.
En el capítulo 2 se identifican los requerimientos del sistema, los actores,
módulos y clases de análisis. También se presentan los principales diagramas
de estado que permitirán comprender el flujo de la información en el sistema.
En el capítulo 3 se presenta la arquitectura de la solución desde diferentes
vistas y también los principios básicos del diseño de la interfaz de usuario.
En el capítulo 4 se presentan las principales características de la construcción
de la solución propuesta y se describen las pruebas que se realizarán.
Finalmente, en el capítulo 5 se presentan las conclusiones del presente
proyecto y las recomendaciones para trabajos futuros.Tesis
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Azouri, Marwan. "The impact of social media on B2C commercial organizations performance." Thesis, Dijon, 2016. http://www.theses.fr/2016DIJOE010.
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Depuis des décennies, la seule obsession de la stratégie organisationnelle des entreprises est de pouvoir fidéliser les consommateurs en les incitants à acheter le produit ou service qu’ils offrent afin de pouvoir améliorer leurs performances financières. Les réseaux sociaux vont transformer en profondeur le fonctionnement organisationnel des entreprises. Les réseaux sociaux dévoilent la structure organisationnelle d'une entreprise car ils sont également les porteurs d'information « confidentielles » livrées sans réserve par des employés peu discrets. Les RS sont une force puissante avec lesquelles les entreprises doivent dorénavant composer, à l’heure où beaucoup d’entre elles tentent de se réinventer et de se projeter dans un monde en pleine mutation. D’après Stéphane Hugon, 2012, Le digital est le révélateur d’une transformation de la société. Les jeunes sont dans le court, l’intense ; une temporalité qui colle aux outils comme les réseaux sociaux. Ces transformations impactent directement la culture du travail et sa structure organisationnelleFor decades, the only obsession of organizational business strategy is to build consumer loyalty to justify the buying intention of the product or service they offer in order to improve financial performance. Social networks will fundamentally transform the organizational functioning of companies. Social networks unveil the organizational structure of a company because they are the holders of "confidential" information delivered unreservedly by little discreet employees. Social Media is a powerful force / tool, which companies must now deal with, at a time when many of them are trying to reinvent themselves and to plan for a changing world. According to Stéphane Hugon, 2012 the digital world is a hint of a transformation in our society. Young people are more oriented to the just in time, instant information and the intensity if the new era; a temporality that sticks to tools such as social networks. These changes directly influence the work culture and organizational structure
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Oliveira, Leonardo Gondinho de. "M-Commerce B2C: como tributar a circula????o de mercadorias?" Universidade Cat??lica de Bras??lia, 2015. https://bdtd.ucb.br:8443/jspui/handle/tede/2053.
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In the present work, it aims to examine the tax aspects of commercial ICMS with the new direct electronic trade, M-Commerce, of B2C, and the reflexes caused mainly to the State public funds. As this form of trade has increased in the last years, the State has been much worried about its tax regulation in order to framing, in an egalitarian way, the suppliers of intangible goods that act in the Worldwide Web and the consumers who use this sales channel. This work searches its implications in the economy and national market, as there is no legal provision that works effectively on several elements that exist in the electronic trade and that assure legal certainty and fair taxation to the suppliers including those that do not trade their goods through the Worldwide Web with M-Commerce.Above all, when such goods have no physical support, as there are no appropriate devices from the Tax Authorities to frame these transactions in the same way of the classical trade. For this, the necessary concepts are studied to understand the electronic mobile trade and its models of negotiation, establishing a relation with the tax legal system of Brazil and a criticism to the proposal of taxation on the destiny of the goods, as well as, the behavior of the commerce ICMS. At last, the work addresses the possible solutions to manage both the losses in the collection of commerce ICMS and the admission of egalitarian treatment to the taxpayers of this tax.
No presente trabalho, busca-se examinar os aspectos tribut??rios do ICMS mercantil com o novo com??rcio eletr??nico m??vel, o M-Commercedireto do tipo B2C, e os reflexos causados, principalmente, aos cofres p??blicos estaduais. Como essa modalidade comercial tem crescido nos ??ltimos anos, o Estado tem se preocupado pouco ou quase nada com sua regulamenta????o tribut??ria, para enquadrar de forma ison??mica os fornecedores de bens intang??veis atuantes por meio da Rede Mundial de Computadores e dos consumidores que usufruem desse canal de vendas. Busca-se estudar as suas implica????es na economia e no mercado nacional, j?? que n??o h?? previs??o legal que regule de forma eficaz sobre diversos elementos presentes no com??rcio eletr??nico m??vel e que configure seguran??a jur??dica e justi??a fiscal aos fornecedores, inclusive ??queles que n??o comercializam suas mercadorias peloM-Commerce, sobretudo, quando essas mercadorias n??o possuem suporte f??sico, j?? que n??o existem mecanismos apropriados pelo Fisco para enquadrar essas transa????es da mesma maneira que o com??rcio cl??ssico. Para tanto, s??o estudados os conceitos necess??rios para compreender o com??rcio eletr??nico m??vel e seus modelos de negocia????o, estabelecendo uma rela????o com o sistema jur??dico tribut??rio do Brasil e uma cr??tica a proposta de tributa????o no destino, bem como o comportamento do ICMS mercantil. Por derradeiro, o trabalho indica as solu????es poss??veis para contornar tanto as perdas na arrecada????o com o ICMS mercantil, bem como as consequ??ncias quanto ?? admiss??o de tratamento ison??mico aos contribuintes desse imposto.
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Mellor, Robert Brooke. "Innovation nuclei in SMEs involved in Internet B2C e-commerce." Thesis, Kingston University, 2006. http://eprints.kingston.ac.uk/20297/.
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The research carried out aimed to illuminate how innovation arises and spreads within an SME internal environment. SMEs are an area where innovations can be readily identified and the company size makes tracking the spread of innovations possible. B2C e-commerce was chosen because the sector is smaller and thus more manageable than B2B. The period chosen (1997-2003) was a period where companies, especially SMEs, had to deal simultaneously with technological change, market change and organizational change and this called for a good deal of innovation and innovation management. Since IT is used to enable both business and marketing innovations it provides a good thematic link between the areas of innovation and Internet marketing. Thus innovations, especially in Internet marketing and advertising, were analysed further and compared to popular predictions. An empirical analysis of nineteen innovations from SME case companies in several EU nations revealed the importance of a hitherto underrated type of innovation similar to inspiration and here called 'Diversity Innovation'. It is postulated that it is 'Diversity Innovation' which is the major driving force in SMEs, because SMEs are typically cut off from invention innovation. Furthermore - by using simple algebra - it was seen that it is the transaction costs associated with communication that are the limiting factor for 'Diversity Innovation'. The logical consequence of this is that the major management challenge for growing SMEs occurs around size 50 employees. This is in stark contrast to conventional nomenclature, which ignores this important division and lumps all 10-99 employee companies together as 'small enterprises'. The analyses also showed innovation nuclei - the persons around whom the innovations crystallized - to be individuals with multiple specialist backgrounds. This is interpreted as again pointing towards the importance of transaction costs for communication between specialists, because transaction costs are lower when the individual is multiply specialized. Trans-nationals (trans-migrants, 'foreigners', here called CED's; people ,culturally and/or ethnically dífferent from the people in the SME's home nation) were especially prominent amongst innovation nuclei and it {s speculated that this group had been exposed to especially high retraining pressures. CED's in small companies active in immature markets experienced little difficulty in gaining acceptance for their innovations. Conversely, CEO's in companies within mature markets experienced great difficulty in spreading innovations within their environment, and the most likely explanation is because of the large distance (the 'Innovation Gap') between the CEO involved and the leadershlp/consensus group, as defined by Adaption-Innovation theory. Indeed, 'in mature markets, initial innovations by CEO's provoked a Trickle Down effect, this rebound often taking the form of disenfranchisement of the CED involved, who saw their ideas transformed into a consensus group concept, from which they were excluded, resulting in de-motivation and the consequent restriction in the generation and spread of innovation in the corporate environment. Whilst qualitative and semi-quantitative techniques were used in research into innovation, research into Internet Marketing were analysed by quantitative techniques and showed that many generally assumed popular concepts are misleading. Results at variance with accepted wisdom included: • Market transparency on the Internet is quite restricted and open to manipulation by suppliers. • There was no evidence that URL submissions to web search engines will improve sales. • There was no evidence that communication between the company and those clients requesting information, improved sales. • There was no evidence that 'chat' or other peer-to-peer web facilities improved sales. • Returning customers are few and it is their satisfaction with the product, not with the web site, that determined if they return. • A very high background rate of random hits, as opposed to customers, makes analysing web statistics a fruitless task. Conversely sales statistics can be used to prioritise which products are given good web coverage. • Bulk e-mailing of offers may be a less successful method for achieving sales than a web site is. • On-line payment is not a great advantage because third-party payment gateways and even the company bank, mostly fail to support the small merchant. • Intemiedlatlon amongst SME partners lacks adequate support, but dis- and re-intermediation is not rapid. 1997-2003 was a time when Internet knowledge was scarce and popular predictions from this period were chillingly wrong for SMEs. Those companies where such knowledge was part of their core competencies - and thus may have relied less on popular predictions - succeeded most, but overstepping core competencies, or where the leadership/consensus group kept them rigidly partitioned from the necessary technical knowledge, resulted in potentially serious negative consequences. To avoid this it is suggested that SME management should include a two-way 'innovation pipeline' for companies with around 120 employees or more.
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Hveem, Anna. "B2C last-mile deliveries : A mapping of the current market." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-25711.
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Background: The last-mile logistics of the supply chain is often the most expensive part for an e-commerce retailer. It is also according to Lim and Srai (2018) where the consumers are the most demanding. It is no longer exclusively the e-commerce retailers’ job to choose the delivery method of the parcel they are sending out to their customer. As a consumer in Sweden today, you will often get the option to choose how you want your online order to be delivered. The result of consumers wanting to have more of a say in how their parcel is delivered is that the carrier companies now compete for the opportunity to deliver parcels (Post- och telestyrelsen 2020). Purpose: This master’s thesis has as a purpose to investigate what reasoning there is behindthe choices the actors in B2C last-mile delivery make when it comes to their offerings ofdelivery options, and their chosen strategy. As e-commerce retailing has grown in hugeproportions during the last decades, there will also be a focus on what the industry mightdevelop into, as this will have an impact on the actors in the industry. There is a lack of insightinto the subject of this study, i.e. how e-commerce retailers and parcel carriers tackle theconstantly changing world of last-mile logistics. To help answer the purpose of the master’sthesis, literature on last-mile parcel delivery was compiled together with theories such as agencytheory, co-opetition, dynamic capabilities, and transaction cost analysis. Research questions: What should the different actors in B2C last-mile delivery take intoaccount when developing their parcel delivery strategy? What will the future of B2C parceldeliveries look like according to the different actors in B2C last-mile delivery? Methodology: The study used a qualitative method with an abductive reasoning. Thequalitative method that was used for collecting the data was qualitative semi-structuredinterviews. As this master’s thesis has a focus on the actors in B2C last-mile delivery, theinterviews were conducted with professionals within the e-commerce retailing, parcel carrier,and last-mile logistics industry. Conclusion: The study then concludes that the e-commerce retailer will try to adapt theirdelivery offerings based on what the consumers wish, and to be able to do this, the e-commerceretailer need to be flexible in their offerings. The parcel carriers need to keep in mind that theyhave a dependency towards the e-commerce retailers. The option of co-opetition is alsosomething that they should consider. It is important for the last-mile logistics companies to beaware of all this as they are working with both e-commerce retailers and parcel carriers. Thefindings of the study show that many believe that the future of parcel delivery will be to useparcel lockers. What needs to be kept in mind is that it is important for the consumer to be ableto choose when, where, and how their parcel is delivered. This master’s thesis can be used bye-commerce retailers, parcel carriers, and last-mile logistics companies, to gain insight intowhat the parcel delivery market looks like today, and what is important for all actors on it.
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Krahulík, Jan. "Úroveň péče o zákazníky B2C v oboru FMCG v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113206.
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The diploma thesis describes current situation of customer care in FMCG with focus on supermarkets, shops and restaurants. The thesis is based on research of customer satisfaction with current situation and proposal for improvement. Proposal is described in theoretical way and suppported by implementation on the concrete company.
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Fleischer, Hannes [Verfasser], Jens [Akademischer Betreuer] Hogreve, and Katja [Akademischer Betreuer] Gelbrich. "Customer experience in B2C and B2B interactions : a holistic and multidimensional perception [cumulative dissertation] / Hannes Fleischer ; Jens Hogreve, Katja Gelbrich." Eichstätt-Ingolstadt : Katholische Universität Eichstätt-Ingolstadt, 2020. http://d-nb.info/1213804434/34.
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Allard, Marcus, and Alexander Wetterström. "Livsmedelsdistributörer och Sociala Medier : Hur livsmedelsdistributörer i Sverige använder, utvärderar och legitimerar sitt användande av sociala medier som marknadsföringskanal." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30763.
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Background: The usage of social media in Sweden have increased steadily in recent years. These communication channels have transformed the communication between customers and companies from a passive monologue to a dialogue in which the customers gets involved in order to create new, and maintain already existing relationships which ultimately creates long-term profitability. Although, this phenomenon is not exclusive for B2C but seems to in-clude B2B as well. Purpose: This study aim to gain a deeper understanding around social media as a marketing channel for food distributors in Sweden. For this reason, the study also want to sort out how the companies use, evaluate and legitimize these marketing activities. Method: This study is based on five interviews with three B2C-companies and two B2B-companies within food distribution in Sweden. Result and analysis: The result of this study show that the companies aim to be represented in the social mediums where they can find their customers. The most used social mediums was revealed to be Facebook and Instagram and that the sought values of marketing through social media was to distribute digital material, brand-building, create new and maintain present relations as well as directing customers towards the company’s homepage. In this study the similarities was found to exceed the differences between the B2C-companies and the B2B-companies. However, the differences that was highlighted in this study was that B2B-companis seems to be favored by a more earnest tonality and that the receiving parties of the communication in B2B are not as likely to further distribute the company’s message, nor do they move between communication-channels as “sprawling” as regular consumers.Bakgrund: Användandet av sociala medier har ökat stadigt i Sverige de senaste åren. Dessa kommunikationskanaler har förändrat kommunikationen mellan kund och företag från att ha varit en passiv monolog från företagets sida, till att vara dialog där kunderna engageras för att skapa och upprätthålla relationer vilket i förlängningen skapar långsiktig lönsamhet. Detta fenomen är dock inte exklusivt inom B2C utan tycks sträcka sig även till B2B. Syfte: Denna undersökning ämnar att skapa djupare förståelse kring sociala medier som marknadsföringskanal för livmedelsdistributörer i Sverige. Av denna anledning ämnar undersökningen också att utreda hur företagen använder, utvärderar och legitimerar denna typ av marknadsföring. Metod: Denna undersökning bygger på fem kvalitativa intervjuer med tre B2C-företag och två B2B-företag inom livsmedelsdistribution i Sverige. Resultat & Analys: Resultatet från de genomförda intervjuerna visar att företagen vill befinna sig där kunderna är. De mest använda medierna visade sig vara Facebook och Instagram och de främsta värdena med att marknadsföra sig på sociala medier uppgavs vara att få spridning på digitalt material, bygga varumärke, skapa nya och vårda befintliga relationer samt att styra trafik mot den egna hemsidan. I denna undersökning upplevdes likheterna överstiga olikheterna mellan B2B-företag och B2C-företag. De skillnader som dock belystes var att B2B gynnas av en mer allvarsam tonalitet och att mottagarna inom B2B inte är lika benägna att sprida material vidare samt att de inte förflyttar sig lika “spretigt” mellan olika kommunikationskanaler som inom konsumentmarknaden.
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Janů, Šimon. "Marketingová strategie pro společnost HASOFT, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377570.
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The master's thesis is the suggestion of marketing strategy for HASOFT, s.r.o. company. Thesis is separated to three parts. Theoretical, analytic and third part contains some of my proposals and designs. First part is a detailed description of theoretical resources. The second part is focused on the complex analysis of the company and results of this research. On the basis of these facts I work out a marketing strategy which contains couple proposals and design for this company.
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Mendlová, Zuzana. "E-logistika." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-313.
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zařazení e-logistiky do konceptu SCM terminologie e-logistiky e-business - B2B, B2C elektronická tržiště Výhody a nevýhody nákupu na Internetu elektronické obchodování v ČR - právní normy, obchodování z pohledu zákazníka možné formy spolupráce e-obchodů burza dopravních nákladů
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Karlsson, Simon. "Research and Development of a Cost Efficient Finvoice B2C Billing Solution." Thesis, Uppsala University, Department of Information Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-88734.
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Electronic invoicing can help companies cut up to 80% of their billing costs and with all of the benefits it offers, it is really starting to gain ground in the European market. Finland is one of the European countries who are far ahead in the field of electronic invoices and more and more Finnish companies are moving over to it. However, often it is the larger companies that have the expertise and resources to implement such invoicing systems while smaller companies are more cautious with the adoption of new systems or standards. So how much does it take for a small company to develop and implement their own Finvoice B2C billing solution?
Most well known billing software providers in Finland are already providing Finvoice invoice support with their software.Some banks are even offering online portals for companies to send electronic bills. However, all these products and services come with a price. This thesis will look further into the Finvoice billing standard and the effort needed to develop a Finvoice invoicing solution for a small company. This will be carried out with the goal of gaining knowledge in the field of electronic invoicing and investigating the requirements to develop a cost efficient billing solution for a small size company.
A prototype of a Finvoice billing solution has been developed and handed over to Unihost, a Finnish webhosting company, which allows the company to browse, filter, search, view, and generate Finvoice invoices from their bills while cutting costs, and with the help of some added modules to the system, they will have close to a fully automated e-billing solution.
This thesis also investigates the current price levels of the Finvoice services provided by Finnish banks. A comparison will be presented on how the various costs add up for a full year of sending and receiving electronic invoices.
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Wong, Chong Wan. "Using dynamically-generated account to integrate heterogeneous B2C e-payment systems." Thesis, University of Macau, 2010. http://umaclib3.umac.mo/record=b2148240.
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Cardeneo, Andreas. "Modellierung und Optimierung des B2C-Tourenplanungsproblems mit alternativen Lieferorten und -zeiten." Karlsruhe : Univ.-Verl. Karlsruhe, 2005. http://deposit.d-nb.de/cgi-bin/dokserv?idn=976559943.
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Vančuřík, Pavel. "Propojení B2B a B2C systémů." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-151257.
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Chiu, Po-Chun, and 邱博群. "Digital Marketing Strategy: a comparison between B2B and B2C." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/32j2rn.
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碩士國立臺灣師範大學
高階經理人企業管理碩士在職專班(EMBA)
105
In the era of explosion in digital marketing, it is critical for a firm to utilize the limited budget efficiently and effectively for the pursuit the marketing goal. It is particularly important for small and medium enterprises given their insufficient resources. For those small and medium enterprises, in addition to engaging in social media platform, keyword marketing is prevalent way of digital marketing due to its fast exposure, high coverage and flexible budget. Despite the predominance of B2C business in digital marketing, B2B players increasingly adopt it as a venue to seeking new customers. This study focus on the determinants of number of clicks as a key performance indicator of digital marketing in both contexts of B2B and B2C. Using the sample of 775 marketing campaign from 34 advertisers, the regression analysis shows that the number of marketing team members involved is not significantly associated with number of clicks, contrasting, it has positive impact on conversion rate. Implications of the results are also discussed.
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Huang, Ta-Ming, and 黃大銘. "Case Study on Brand Channel Strategy – Change from B2B to B2C." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/453vzy.
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碩士國立臺灣科技大學
資訊管理系
105
The case is divided into two sub cases. Case A describes AnT Company, a worldwide famous 3C product manufactory try to produce low price product to meet the market trend. Low price product will impact income in current channel partners, they ask more discount or reject to sell those kind of products. To create an e-commerce platform to sell products directly became a decision AnT Company wants to implement. Andy, a digital marketing technology department manager in AnT Company, is facing a challenge to implement an own brand e-commerce platform in 2012. What solution he will choose? How does he solve impact from current partners? He is thinking… Case B describes next challenge Andy need to solve. After AnT Company use UDI solution to build-up e-commerce platform. The key is UDI has good experiences in e-commerce business and will have co-company with AnT Company. But after 2 years, UDI wants to close this business from AnT Company, Andy needs to create a new organization in AnT Company to learn and maintain UDI’s system. How does he do organization design? What he need to think about? Company strategy, trends? And anything else?
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LIN, YU-TING, and 林雨霆. "A Comparative Study on the KSFs between Planning B2B and B2C Exhibitions." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/seqs5f.
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碩士德明財經科技大學
行銷管理系
104
According to The Global Association of the Exhibition Industry (UFI) proposed that the annual output of the MICE industry is nearly 1 trillion and 160 billion US dollars, among the exhibition output of 760 billion. Consequently, many industries make use of exhibitions for market promotion. The exhibition has become a marketing tool. UFI also indicated Taiwan hosted 102 B2B professional exhibitions in 2014, an increase of 13 exhibitions compared with the previous year, plus 8.8% increase in total sales revenue from exhibitions, ranking Taiwan 6th in Asia. But when compare with top 5 countries, Taiwan still have many spaces to improve. Therefore, this thesis starts from the perspective of organizer , to study what the key factors are of planning an B2B and B2C exhibition successfully.The research results can offer an important reference to governments, organizers and industry practitioners. After conclusion of the influential factors for the preliminary success of exhibitions, this study conducts interview with experts to acquire the factor consistency. After that, we had questionnaire survey with experts from MICE. It then compares the factors side by side using AHP to establish the weights for successful factors of exhibitions. The results are presented as follows: 1.The research found the key success factors were collaboration with related industries, the reception management and at-exhibition survey of B2B. 2. Post-exhibition as a much-needed focus on B2B, followed by a pre-exhibition and at-exhibition.3. B2B requires highly support from visitors and exhibitors, organizer has to keep good relationship with them, as a foundation of next exhibition. 4. B2B exhibition requires quality place, organizer has to limit visitors for professionals only. 5. The research found the key success factors were at-exhibition sales activities, booth activities management and pre-exhibition promotion of B2C. 6. At-exhibition as a much-needed focus on B2C, followed by a pre-exhibition and post-exhibition. 7. After every exhibition, organizer has to make a self-examination and then provide action plan, to improve quality and quantity for next coming exhibition. 8. Create as many visitors as possible, to maximum benefit for both visitors and exhibitors.