Dissertations / Theses on the topic 'B2C e-commerce'
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Shohat, Michael. "E-Commerce in Chile Entwicklungspotenziale für B2B, B2C & C2C." Saarbrücken VDM Verlag Dr. Müller, 2007. http://d-nb.info/985669349/04.
Full textChen, Cheng-Hao. "Trust establishmentConcepts and implementation in B2C e-commerce." Thesis, University of London, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.529485.
Full textNiehaus, Arne. "Analyse der Bewertung verschiedener Zustellungsoptionen im B2C e-Commerce." Institut für Transportwirtschaft und Logistik, WU Vienna University of Economics and Business, 2005. http://epub.wu.ac.at/2994/1/Niehaus.pdf.
Full textSeries: Schriftenreihe des Instituts für Transportwirtschaft und Logistik - Logistik
Chen, Cheng-Hao. "Trust establishment : concepts and implementations in B2C e-commerce." Thesis, Royal Holloway, University of London, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.529453.
Full textLee, Sze Kin. "Adoption of Business to Customer (B2C) E-commerce in Macau." Thesis, University of Macau, 2005. http://umaclib3.umac.mo/record=b1636418.
Full textPittayachawan, Siddhi, and siddhi pittayachawan@rmit edu au. "Fostering consumer trust and purchase intention in B2C e-commerce." RMIT University. Business Information Technology, 2008. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080725.101739.
Full textAl-Qaed, Faisal. "An adaptive decision support system (adss) for B2C e-commerce." Thesis, University of Manchester, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488763.
Full textMellor, Robert Brooke. "Innovation nuclei in SMEs involved in Internet B2C e-commerce." Thesis, Kingston University, 2006. http://eprints.kingston.ac.uk/20297/.
Full textRisch, Daniel. "Nutzung von Kundenprofilen im E-Commerce : dargestellt am Beispiel des B2C-E-Commerce in der Schweiz /." Lohmar ; Köln : Eul, 2008. http://d-nb.info/988652838/04.
Full textNovák, Jiří. "Analýza a návrh distribuční B2B, B2C aplikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222591.
Full textUnland-Schlebes, Christiane. "B2C online dispute resolution : aussergerichtliche Online-Streitbeilegung für Verbraucherkonflikte im E-commerce /." Lohmar : Eul Verlag, 2004. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014696401&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textHladíková, Jana. "Zavedení modulu elektronického obchodování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221780.
Full textSmith, Anita. "Strategies for E-Commerce Adoption in a Travel Agency." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5943.
Full textCmíral, Lukáš. "Analýza online prodeje zájezdů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81917.
Full textSparre, Carl. "Outsourcing av faktureringslösningar i näthandelsföretag (B2C)." Thesis, Linköping University, Department of Management and Economics, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-784.
Full textDen nya ekonomin innebär ett mer dynamiskt klimat för företagen. Detta ställer nya krav på företagens anpassningsförmåga. Outsourcing är ett sätt att bemöta ovan nämnda flexibilitetskrav. E-handel är en annan del av den nya ekonomin. Allt fler konsumenter upptäcker fördelar med att"shoppa on-line". En aktuell fråga är hur företagen skall ta betalt av sina kunder. I Sverige är det CD- skivor, böcker, datorer och datorrelaterade produkter som stått för den största delen av näthandeln. När det gäller ovanstående produkter rör det sig om relativt billiga produkter och ganska stora betalningsvolymer. Det ställs alltså krav på företagen att kunna hantera ett relativt stort antal betalningar redan från start. Många ”näthandelsföretag” är dessutom nystartade, vilket kan innebära att man inte har råd att köpa in dyra faktureringssystem etc. Man vill istället ofta koncentrera sig på sin kärnkompetens och komma i gång så fort som möjligt till lägsta möjliga kostnad. Ett sätt att undvika de stora fasta kostnader, vilka investeringar i faktureringssystem kan medföra, är att outsourca faktureringsfunktionen. Outsourcing medför att verksamheten kan drivas med löpande kostnader istället för fasta, vilket borde kunna bidra till att lönsamhet kan uppnås snabbare i företagen. Outsourcing av faktureringsfunktionen borde således vara av stort intresse för många av företagen i den nya ekonomin. Denna studie analyserar de problem och möjligheter som uppstår när näthandelsföretag (B2C) bestämmer sig för att outsourca faktureringsfunktionen.
Xiao, Bo. "Product-related deceptive information practices in B2C e-commerce : formation, outcomes, and detection." Thesis, University of British Columbia, 2010. http://hdl.handle.net/2429/20470.
Full textDanieli, Ela. "Social Media Marketing System Aiming at Increasing Purchase Intentions on B2c E-Commerce Sites." Thesis, Linnéuniversitetet, Institutionen för medieteknik (ME), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54255.
Full textPetrisano, Filippo. "Analisi, progetto e realizzazione di un sito Web di E-Commerce B2B e B2C multilingue: Il caso Inovit S.R.L. e lo sviluppo di emgcompany.it." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2017. http://amslaurea.unibo.it/13621/.
Full textAl, Sokkar Abdullah Ahmad Musa. "Multimodal human-computer interaction for enhancing customers' decision-making and experience on B2C e-commerce websites." Thesis, University of Leicester, 2014. http://hdl.handle.net/2381/29330.
Full textWang, Ping An. "The Effect of Knowledge of Online Security Risks on Consumer Decision Making in B2C E-Commerce." NSUWorks, 2010. http://nsuworks.nova.edu/gscis_etd/332.
Full textNumberger, Siegfried. "New methods of scenario analysis and their application to detecting future structures of B2C E-commerce /." [S.l.] : [s.n.], 2006. http://opac.nebis.ch/cgi-bin/showAbstract.pl?sys=000254889.
Full textNazari, Haron, and W. G. "E-konsumenternas köpbeteende och leveransalternativ som konkurrensmedel : Ett kvalitativ och kvantitativ flerfalls studie." Thesis, Högskolan i Gävle, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-20502.
Full textAgag, Gomaa. "A framework for B2C and B2B e-commerce ethics and its effect on customer satisfaction : a comparison study between the UK and Egypt." Thesis, University of Plymouth, 2016. http://hdl.handle.net/10026.1/4588.
Full textLužník, Tomáš. "Implementace ERP systému ve firmě a jeho propojení s E-shopem." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223198.
Full textPASTORE, PIERFRANCO. "ASPECTS AND LOGISTICAL CHALLENGES OF THE E-COMMERCE B2C IMPLEMENTATION FOR UNIFORMS SALE IN THE BRAZILIAN NAVY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2010. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=15690@1.
Full textThe competitive scenario of the market, associated to technological development, has created a new way of doing business: the e-commerce B2C. On this realm, logistics is present not only as the main tool, but also as a major bottleneck. The logistics of e-commerce B2C, besides presenting unique features, requires from the organization that is willing to adopt it an efficiency level far beyond the one necessary to traditional logistics doctrines. Thus, its effectiveness is reflected in the development of advanced control, planning and systems techniques, and new concepts. Based on these aspects, this study suggests the possibility of developing this type of business on the public environment, more specifically, in the Brazilian Navy. It is essential that an institution that takes care of national interests is always ready to act, not only on its peculiar operations, but also on those which, although designed to support, maintain strategic importance, such as logistics operations. For this purpose, to conform to the new trends, techniques, and also to new concepts, increases the possibility of e-commerce B2C implementation to bring an improvement in terms of logistical efficiency and effectiveness for the Navy, as it combines the business environment technologies with the war doctrines. As a result, the Force will have its readiness level increased. The study also contributes to the development of new solutions to the challenges posed by electronic commerce, considering the possibilities raised by the parallels made between the two environments studied: the military and the business one.
Očenášková, Markéta. "Analýza a návrh elektronického obchodu firmy Elkov elektro, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224193.
Full textHveem, Anna. "B2C last-mile deliveries : A mapping of the current market." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-25711.
Full textNguyen, Hoang Phuong Linh. "Mesure de la qualité de service logistique en contexte e-commerce B2C, satisfaction et intention de ré-achat." Thesis, Lyon, 2020. http://www.theses.fr/2020LYSES018.
Full textOnline sales have dramatically grown in recent years. However, the success of e-commerce also involves some risks. One of them is about the logistics service. Consumers concerns have increasingly related to online logistics service. However, little research has been done on the consumer's perception of online logistics service. The question of how to measure online logistics service quality and its consequences reveals an emerging subject in B2C e-commerce. In this context, the aims of this thesis are therefore, to determine the dimensions of online logistics service quality perceived in B2C e-commerce and, on the other hand, to analyse their influence on satisfaction, and repurchase intention. Within the framework of a hypothetico-deductive epistemological posture, this research places in the intersection between Service Marketing and Logistics. In this line, our conceptual framework takes its source in three fields of literature: Marketing, Logistics and E-commerce. This research used a combination of qualitative and quantitative analysis tools. An exploratory qualitative study (semi-structured interviews) was conducted with 18 online shoppers in France. Then, we proposed a conceptual model by analysing the direct and indirect effects of perceived online logistics service quality, and formulated hypotheses. Validating measurement tools and testing model are based on Partial Least Squares approach. Two samples were collected for analysis: a pre-test sample (741 observations) gathered by questionnaire from students and staffs at a university, and a final test sample (1038 observations) that is representative of the French population aged from 18 to 65. The main results of this thesis are as follows. (1) The results allow us to validate a multi-dimensional measurement scale of perceived online logistics service quality adapted to the B2C e-commerce context. Our scale includes 26 items distributed in six dimensions. (2) The data provide convincing evidence of the most important elements that e-retailers can focus on to improve perceived quality. The hierarchy of elements is one of the major implications of this thesis. (3) Additionally, our findings support the direct impact of online logistics service quality on satisfaction and the direct and indirect impact on repurchase intention. (4) Finally, our results also show that the consumer's perception of online logistics service and its impact on repurchase intention vary according to consumer characteristics (customer's occupation, delivery zone), product types (product category, product price), and situational factors (role definition, perception of the purchase as planned or impulsive). Our findings would suggest e-retailers on how to manage their internal and external logistics activities
Carlsson, Martin. "Framgångsrik UI-design inom e-handel : En jämförelse mellan två B2C e-handelssidor utifrån ett UI-perspektiv." Thesis, Södertörns högskola, Medieteknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34567.
Full textThis study investigates how successful B2C e-commerce companies and UI-design are interconnected. The survey has its starting point in which elements and features of an e- commerce page that users consider relevant. Relevant meaning that it is important for users to think that e-commerce is professional and visually appealing, to make users stay on the page and hopefully become paying customers. The study was conducted alongside six respondents and it compares two e-commerce pages. The two e-commerce pages have been selected based on the fact that one of them meets the criteria formulated, in the form of a basic assumption, and the other because it does not meet these criteria. The moments and methods of interview, interaction recording, retrospective think-aloud and questionnaire are included in the study and act as data collection. The result of this data collection is then set against the theoretical explanatory models presented in the report. The result shows clear results about which elements and functions are considered relevant and along with the theoretical explanatory models, the result shows an advantage for the e-commerce that meets the criteria. The results presented are analyzed and discussed to conclude a conclusion. In conclusion, the results of the study are based on the original research question and provide suggestions for further research.
Malone, Sarah. "What is preventing e-commerce from reaching its full potential? : an investigation into trust as a barrier for the adoption of B2C e-commerce in the United Kingdom." Thesis, Loughborough University, 2008. https://dspace.lboro.ac.uk/2134/12276.
Full textKucukcay, Ilyas Eray. "A Design Framework for Mobile Social Commerce." Thesis, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/31219.
Full textKnuth, Tobias. "Fraud prevention in the B2C e-Commerce mail order business : a framework for an economic perspective on data mining." Thesis, Edinburgh Napier University, 2018. http://researchrepository.napier.ac.uk/Output/1256175.
Full textNarayanan, Meyyappan. "A Model of Household Online Buying." Thesis, University of Waterloo, 2006. http://hdl.handle.net/10012/2609.
Full textFägerblad, Sam, and Robin Grönholm. "e-Förtroende : En mätning av aspekter som påverkar konsumentens förtroende vid köp av hemelektronik över Internet." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28033.
Full textE-commerce business selling consumer electronics to Swedish consumers have become more common in recent years. Despite rich growth, consumers are still questioning the safety of shopping over the Internet. Using the theory has identified aspects that affect consumer confidence to an online store. The aspects are divided into four categories: Influence-based factors, cognitive-based factors, personal-oriented aspects and experience-based aspects. In a quantitative study we have investigated which factors are important for consumer confidence to an online store and the context of consumer electronics. The study also examined the Swedish consumer’s attitude to shopping. It turns out that almost all factors in the experience and influence-based category is important for consumer confidence. Swedish consumers have a generally positive experience of shopping consumer electronics in the Internet and they feel safe. The study showed that women are not as good as men accustomed to online shopping and tend to experience less confidence.
Wong, Chong Wan. "Using dynamically-generated account to integrate heterogeneous B2C e-payment systems." Thesis, University of Macau, 2010. http://umaclib3.umac.mo/record=b2148240.
Full textCakir, Murat. "Development And Validation Of B2c E-commerce Adoption Model: An Empirical Investigation Using Structural Equation Modeling And Interpretative Phenomenological Analyses." Phd thesis, METU, 2012. http://etd.lib.metu.edu.tr/upload/12614895/index.pdf.
Full textXU, ZAOXUAN, and HOUQIANG WU. "Analyzing how companies respond to competition in an Industry : A Case Study of two B2C e-commerce companies in China." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23012.
Full textCidades, Eva Cristina Encarnado. "Os impactos da Covid-19 na utilização do e-commerce." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/21136.
Full textA evolução do e-commerce tem vindo a crescer ao longo dos últimos anos à semelhança das tecnologias, prevendo-se que 2.14 mil milhões de pessoas realizem compras através da Internet em 2021, num contexto de B2C. No contexto pandémico atual, certos fatores poderão ganhar relevância e exercer influência na atitude e comportamento dos consumidores, em especial no que toca à maior recetividade que terão em aceder ao e-commerce e efetuar compras por esta vertente. Os principais objetivos do presente estudo são compreender os efeitos da pandemia provocada pelo novo Coronavírus no comportamento dos consumidores em relação às compras online, as alterações e fatores que o influenciam. Foi proposto um novo modelo de análise da intenção de uso e uso do comércio online, relacionando vários modelos teóricos utilizados no estudo da aceitação da tecnologia e do comportamento dos consumidores. Conclui-se que a confiança em relação ao uso do comércio online, o hábito, a motivação hedónica e a utilidade percebida têm um efeito positivo na intenção de uso do comércio online, com maior ou menor intensidade. Pelo contrário, a atitude em relação ao uso do comércio online, o controlo comportamental, a facilidade de uso percebida, o benefício relativo e as condições facilitadoras não se apresentaram estatisticamente significativos para influenciar positivamente a intenção de uso do comércio online. Verificou-se que a rotina e hábitos diários desde o surgimento da Covid-19 influenciaram a intenção e uso do comércio online por parte da amostra utilizada.
The evolution of electronic commerce has been rising for the past few years, evidencing how technology will evolve to allow 2.14 billion people to purchase through the internet in 2021, in a B2C perspective. On the current pandemic scenario, several factors may be gaining relevance and influencing the attitude and behavior of consumers, especially regarding the openness on accessing and buying through this online medium. The main goals of the present study are: understanding the effects of the pandemic brought by the new Coronavirus on the consumers? behavior towards online shopping, the changes and factors influencing it. A new model of analysis of the intention of using and using online commerce was proposed, relating various theoretical models used in the study of technology acceptance and consumer behavior. This study used an online questionnaire, whose collected results were analyzed using the Smart PLS. The main conclusions of this study proved that confidence, habit, hedonic motivation and perceived usefulness have a positive effect on the intention to use E-commerce, with greater or lesser intensity and, on the contrary, attitude, behavioral control, perceived ease of use, relative benefit and facilitating conditions were not statistically significant when measuring their influence on a positive manner the intention of using E-commerce. It was possible to verify a strong influence of routine and daily habits since Covid-19 arose, and how those have meddled on the intention and use of online commerce by the sample here studied.
info:eu-repo/semantics/publishedVersion
Rendahl, Pernilla. "Cross-border consumption taxation of digital supplies : a comparative study of double taxation and unintentional non-taxation of B2C e-commerce /." Jönköping : Jönköping International Business School, Jönköping University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-6603.
Full textTrent, Miles John Wedderburn. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Master's thesis, Lincoln University. Commerce Division, 2007. http://theses.lincoln.ac.nz/public/adt-NZLIU20080407.122132/.
Full textPechová, Erika. "Návrh strategie elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223199.
Full textSteyn, Blanché. "The ability to account for Internet-based sales transactions according to GAAP / B. Steyn." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1437.
Full textKerrén, Thed. "Environmental Impact of E-Commerce Logistics : When is Home Delivery More Efficient than Collection-Delivery Points?" Thesis, KTH, Systemanalys och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-266888.
Full textI litteraturen om e-handelslogistik har de två huvudsakliga leveransmetoderna -- hemleverans och leverans till utlämningsställe (CDP) -- sällan jämförts med avseende på deras miljöeffekter. Detta trots en växande e-handel och faktumet att logistikdelen av transportsektorn står för en stor del av föroreningarna i städer. I denna rapport har de två leveransmetoderna jämförts med avseende på deras miljöpåverkan genom en skräddarsydd modell, som bygger dels på simulering med hjälp av ruttplaneringsproblem (VRP) och dels på en korsnästad logitmodell (CNL). Resultaten visar att vilken leveransmetod som presterar bäst (räknat utifrån lägst utsläpp), är starkt beroende av avståndet till distributionscentret (DC), kundtätheten, tätheten av utlämningsställen och områdets demografi. Hemleveranser visade sig vara mer känsliga för kundtätheten och avståndet till distributionscentret än leveranser via utlämningsställe.
Stehlík, Tomáš. "Model elektronického obchodu pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223338.
Full textZhang, Yewen, and 張燁雯. "Strategy Analysis of Chinese B2C E-commerce." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/39842319541004490951.
Full text國立臺灣大學
國際企業學研究所
101
With the progress of the technology, E-commerce has been a great contribute to the development of global economy since the 1990s. Over the past decade, Chinese B2C E-commerce industry has been growing rapidly. The industry is extremely competitive, yet the strategies of the players did not vary far from each other. In sight of that, this thesis focuses on the strategy of Chinese B2C eCommerce, summarized the trends of the product category selection strategy, pricing strategy and platform strategy, analyzed its causes, evaluated its effectiveness, and then pointed out issues that concern further development of the industry.
Cheng, Ya-fang, and 鄭雅方. "Explore of Taiwan E-Commerce B2C Logistics Strategy." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/15772506885799493846.
Full text國立臺灣科技大學
管理研究所
101
The purpose of this study is to explore the logistic strategy of Taiwan’s B2C industry. By looking down into different shopping platform’s business demands and product category, this study is aiming to understand how each platform set up the goals and mode of their logistic strategy then pointing out their advantages, disadvantages and the bottleneck. By doing this study hope to provide a basis for shopping platform and logistics industry who wish to enhance the competitiveness of the service in the future . The finding of this study is that the positioning of platform operation, financial service, the ability of technology information, the quality of suppliers, number of vender and product, warehousing function and the integrate ability of logistics industry will all influence the direction of the logistics strategy. The conclusions and recommendations from this study can provide a reference for platform industry, logistic industry and educational institutions who wish to elect the logistics mode, personnel training and enhance the competition.
Schier, Arkadius. "Adressierung des Privacy Paradoxon im B2C-E-Commerce." 2020. https://ul.qucosa.de/id/qucosa%3A71150.
Full textDurante, Giacomo. "The Beglocal framework applied to B2C E-commerce." Master's thesis, 2016. http://hdl.handle.net/10362/17252.
Full textLai, Yu-Hsin, and 賴俞欣. "Apply Intelligent Agent into the B2C E-commerce Negotiation." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/44840452840438293492.
Full text國立彰化師範大學
資訊管理學系所
95
B2C e-commerce is becoming more widespread as more people come to recognize its convenience and its ability to offer a quick response to requests and as more products/services become available. As this adoption spreads, the impetus for employing intelligent agents increases in order to enhance and improve the trading experience. However, many electronic marketplaces, especially in the business-to-consumer, are in essence some kind of search engine where buyers look for the best product in a database of products offered by sellers. Usually such e-marketplaces do not use agent technology at all although agents could significantly improve the services provided both for the buyers and the sellers. Furthermore, negotiation capabilities are essential for B2C e-commerce systems. In human negotiations, two or more parties bargain with one another to determine the price or other transaction terms. In an automated negotiation, intelligent agents engage in broadly similar processes to achieve the same end. In more detail, the agents prepare bids for and evaluate offers on behalf of the parties they represent with the aim of obtaining the maximum benefit for their users. Nevertheless, in current situation, price is the only criterion on which agents are created. This factor is easy to measure and automate. However, criteria for advanced transactions need to be more elaborating, e.g. giveback, dividend. In this paper, we present a multiple-attributes negotiation model for B2C e-commerce, which deploys intelligent agents to facilitate autonomous and automatic online buying and selling by intelligent agents while providing fast response to consumers. These include a 4-phase model, information collecting, searching/offer gathering, negotiating, and evaluating. We also apply fuzzy theory and analytical hierarchy process to develop the system interface to facilitate the user inputs. Finally, the implementation of this approach is illustrated in the personal computer, and some experimental results of this approach showed the feasibility of the proposed approach.
林宜蓁. "Evaluate Intelligent Agent in the B2C E-Commerce Negotiation." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/97381935668675315283.
Full text國立彰化師範大學
資訊管理學系所
97
The increasing demand for sophisticated software that comprises of collaborative, yet autonomous, units to regulate, control and organize all distributed activities involved in the company processes, has oriented AI researchers towards the employment of Agent Technology (AT) in a variety of disciplines. An agent can be seen as a software and/or hardware component of system capable of acting exactingly in order to accomplish tasks on behalf of its user. However, intelligent agent is still quite a new technology and researches in this area primarily focus on developing technologies in agent systems itself, and research works which evaluate the intelligent agent performance are few and far between. This research applies intelligent agent to B2C e-Commerce negotiation. An experimental design is used to collect experiment data and then a questionnaire is conducted to investigate the benefits of intelligent agent systems. Results show that intelligent systems do improve performance of negotiation system, in both experiment and questionnaire analysis.