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Academic literature on the topic 'B2C'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 May 2022

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Journal articles on the topic "B2C"

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Arizumi, Tadaaki, Tomohiro Minami, Hirokazu Chishina, Masashi Kono, Masahiro Takita, Norihisa Yada, Satoru Hagiwara, et al. "Impact of Tumor Factors on Survival in Patients with Hepatocellular Carcinoma Classified Based on Kinki Criteria Stage B2." Digestive Diseases 35, no. 6 (2017): 583–88. http://dx.doi.org/10.1159/000480186.

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Background: Tumors classified based on the Barcelona Clinic Liver Cancer (BCLC) stage B hepatocellular carcinoma (HCC) are heterogeneous in nature. Previously, the Kinki criterion was proposed for a more precise subclassification of tumors in BCLC-stage B. However, tumors in sub-stage B2 include various size and number of HCCs even with the Kinki criteria, which could lead to heterogeneity for overall survival (OS). In this study, we assessed how the size and number of tumors affect the OS and time to progression (TTP) in patients with Kinki criteria stage B2 tumors and treated with transarterial chemoembolization (TACE). Methods: Of 906 HCC patients treated with TACE at Kindai University Hospital, 236 patients with HCC considered as Kinki criteria stage B2 were examined. They were classified into the following 4 groups according to the maximum tumor diameter and number of tumors: B2a group, tumor size ≤6 cm and total number of tumors ≤6; B2b group, size ≤6 cm and number >6; B2c group, size >6 cm and number ≤6; and B2d group, size >6 cm and number >6. The OS and TTP of patients in each group were compared. Results: There were 131 patients (55.5%) in the B2a group, 58 (24.6%) in the B2b group, 41 (17.4%) in the B2c group, and 6 (0.03%) in the B2d group. Comparison of the survivals revealed that the median OS was 2.8 years (95% CI 2.0-3.5) in the B2a group, 2.8 years (95% CI 2.0-3.3) in the B2b group, 1.9 years (95% CI 0.8-4.0) in the B2c group, and 2.3 years (95% CI 1.2-ND [no data]) in the B2d group, respectively (p = 0.896). The median TTP in B2a, B2b, B2c, and B2d sub-substage HCC were13.2, 12.1, 13.8, and 11.5 months, respectively (p = 0.047). The median TTP in B2a + B2c sub-substage patients was longer than that in B2b + B2d sub-substage HCC patients (14.0 months and 10.4 months; p = 0.002). Conclusion: No significant differences were observed in the OS among HCC patients subclassified based on the maximum tumor diameter and tumor number in Kinki criteria stage B2. Consequently, Kinki criteria stage B2 HCC is a homogeneous subgroup in terms of OS prediction. However, shorter TTP in B2b+B2c sub-substage HCC patients than that in B2a + B2c sub-substage HCC patients suggests that different treatment strategy, such as systemic therapy with targeted agents instead of TACE, may be suitable to preserve the liver function.
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Sluyterman, Keetie. "B2B or B2C?" BMGN - Low Countries Historical Review 132, no. 3 (August 2017): 11–36. http://dx.doi.org/10.18352/bmgn-lchr.10397.

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Dotzel, Thomas, and Venkatesh Shankar. "The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis." Journal of Marketing 83, no. 5 (May 9, 2019): 133–52. http://dx.doi.org/10.1177/0022242919847221.

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Many firms introduce both business-to-business service innovations (B2B-SIs) and business-to-consumer service innovations (B2C-SIs) and need to better allocate their resources. However, they are unsure about B2B-SIs’ effects on firm value or risk, especially relative to those of B2C-SIs. The authors address this problem by developing hypotheses that relate the number of B2B-SIs and B2C-SIs to firm value and firm risk together with the moderators (the number of product innovations and customer-focus innovations). To test the hypotheses, the authors develop and estimate a model using unique panel data of 2,263 SIs across 15 industries over eight years assembled from multiple data sources and controlling for firm- and market-specific factors, heterogeneity, and endogeneity. They analyze innovation announcements using natural language processing. The results show that B2B-SIs have a positive effect on firm value and an insignificant influence on firm risk. Importantly, the effect of a B2B-SI on firm value is significantly greater than that of a B2C-SI. Unlike B2C-SIs, the effect of B2B-SIs on firm value is greater when the firm has more product innovations. Surprisingly, unlike B2C-SIs, the effect of B2B-SIs on firm value is less positive when the SIs emphasize customers. These findings offer important insights about the relative value of B2B-SIs.
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Shambavi, Rajagopal, and Sitalakshmi Ramanan. "Gulfire: in line of fire." Emerald Emerging Markets Case Studies 1, no. 4 (October 1, 2011): 1–6. http://dx.doi.org/10.1108/20450621111201266.

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Subject area Marketing Communication. Study level/applicability At the undergraduate level, this case can be used in marketing courses such as Marketing Fundamentals, Marketing Management, Marketing Communication and Consumer Behavior. This case may also be used for Master's level students for Quality when focusing on safety/security in offices and factories. Case overview This case is used to introduce the concept of B2B and B2C marketing and explore the possibilities of converting an industry that essentially uses B2B marketing communication to choose B2C options. This case is also important for creating awareness on safety and preventive measures in the face of a fire crisis. Expected learning outcomes Understanding the role of marketing communication. Differentiating between B2B and B2C markets. Exploring the application of B2C marketing communication in the fire suppression systems market in the Middle East. Supplementary materials Teaching notes.
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Zhang, Jing, and Mingfei Du. "Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands." Journal of Business & Industrial Marketing 35, no. 4 (April 1, 2020): 721–40. http://dx.doi.org/10.1108/jbim-06-2018-0190.

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Purpose This study aims to investigate how business-to-business (B2B) companies use message strategies on social media platform and how these strategies are effective in improving customer perceived value and encouraging customer engagement, as well as how B2B companies differ from business-to-customer (B2C) counterparts in terms of utilization and effectiveness of social media message strategy. Design/methodology/approach Based on content analysis of Sina Weibo brand pages and survey of website visitors, this paper examines the differences of social media message strategies and their impacts upon customer perceived value and customer engagement between B2B and B2C companies. Findings B2B companies use more rational appeals and less emotional appeals, have lower degree of informativeness and perform better in interactivity and variety than B2C companies. These five dimensions of message strategy have different roles in engaging customers via perceived value across B2B and B2C settings. Originality/value The research makes significant contributions to B2B social media marketing literature by answering two interrelated questions, namely, “What companies are doing?” and “What companies should do?” on social media websites. Besides, it provides insightful implications for B2B companies on how to implement appropriate message strategies in their social media marketing efforts by conducting Importance-Performance Analysis.
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Barrientos, Laura Gatica, Emma Rosa Cruz Sosa, and Patricia E. Garcia Castro. "Considerations Of E-Commerce Within A Globalizing Context." International Journal of Management & Information Systems (IJMIS) 16, no. 1 (December 22, 2011): 101. http://dx.doi.org/10.19030/ijmis.v16i1.6726.

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The objective of this work, is to analyze the meaning of electronic commerce in our days taking into account the information technologies; it also will analyze their adjustments, their trends and applications of the same, in the Business to Consumer Relations (B2C), Business to Employee (B2E) and Business to Administration (B2A), Consumer to Consumer (C2C), Citizen to Government (C2G), Business to Government (B2G) and, Business to Business (B2B), as well as how information systems have been very useful to reduce costs, getting technology to change from being an operating support tool to become a strategy one, to increase the sales volume and the profits of the business as a result of this. The trend being taken by businesses and consumers has increased the participation of the companies which apply it in a comprehensive manner, since they reach international markets, while also face another kind of competition that takes place in a global market. We conclude that electronic commerce will remain a tool of great importance to efficiently manage the chains of supply between businesses and consumers through the Internet which allows an integration to reduce costs of ordering, distribution, administration and delivery of input materials.
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Mencarelli, Rémi, and Arnaud Rivière. "Perceived value in B2B and B2C." Marketing Theory 15, no. 2 (October 10, 2014): 201–20. http://dx.doi.org/10.1177/1470593114552581.

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Silva, Susana Costa e., Paulo Alexandre Oliveira Duarte, and Sara Resende Almeida. "How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C." Journal of Business & Industrial Marketing 35, no. 12 (May 15, 2020): 2097–110. http://dx.doi.org/10.1108/jbim-06-2019-0291.

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Purpose The purpose of this study is to understand and compare how business-to-business (B2B) and business-to-consumer (B2C) companies evaluate the return on investment (ROI) on their social media marketing (SMM) programmes and how the investment is handled in these type of marketing programmes. Design/methodology/approach A mixed-methods approach involving multiple cases and a survey was used. Data were collected from personal interviews with eight professionals responsible for SMM management, from four B2B and four B2C companies, complemented with responses to a web-based survey by the other 28 companies’ marketing managers. Findings The results show that there are some differences between B2B and B2C companies regarding SMM evaluation and investment but in general marketing managers for both types of firms use simple metrics to evaluate their SMM programmes. The main measures used relate to awareness, engagement and reach and most of the metrics identified are interaction-related. Research limitations/implications Given the complex and sensitive nature of the subject, more research is needed focussed on providing additional evidence from a larger sample of B2B and B2C organizations to allow the extension of the finding to the population as the non-probabilistic nature and size of the current sample impose that the findings should be interpreted carefully. Future research should focus on understanding what the firm’s characteristics predict the importance and level of effort placed in SMM and the barriers to ROI measurement in SMM programmes, especially in B2B firms. Practical implications The current findings confirm that the topic of SMM ROI evaluation is not a priority for B2C or B2B companies. There is a need for an update of their online marketing strategy, namely, on budget definition and allocation. Furthermore, companies should increase the autonomy of SM managers, as they are dependent from marketing managers and hire specialized professionals devoted to SMM in both B2C and B2B companies. Originality/value The findings of this study contribute to improve the understanding of the evaluation of SMM and to extend the literature on the subject. It also provides a relevant advance into the assessment and understanding on the measures used to evaluate the effectiveness of SMM programmes by offering a comparison on how B2B and B2C use metrics and allocate resources to the SMM management.
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Santos, Leandro Lima, Felipe Mendes Borini, Rafael Morais Pereira, and Thelma Valéria Rocha. "A AUTONOMIA DE MARKETING DE SUBSIDIÁRIAS ESTRANGEIRAS PARA ADAPTAÇÃO LOCAL EM ECONOMIAS EMERGENTES/MARKETING AUTONOMY OF FOREIGN SUBSIDIARIES FOR LOCAL ADAPTATION IN EMERGING MARKETS." Revista Eletrônica de Administração e Turismo - ReAT 10, no. 5 (June 30, 2017): 1118. http://dx.doi.org/10.15210/reat.v10i5.10641.

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O objetivo principal do estudo foi identificar se as empresas multinacionais estrangeiras localizadas em mercados emergentes, como o Brasil, utilizam mais o marketing local (autonomia de marketing) como estratégia para expansão da comercialização de seus produtos. Por meio de uma análise comparativa entre subsidiárias classificadas em Business to Business (B2B) e Business to Consumer (B2C), foi possível mensurar o grau de autonomia concedido por suas matrizes para três variáveis estratégicas: lançamento, posicionamento e comunicação de novos produtos. Em seguida, realizou-se um teste de hipótese para averiguar se as multinacionais consideradas predominante ou exclusivamente B2C possuíam mais autonomia de marketing quando comparadas com as B2B para adaptação local destas estratégias no Brasil. Como resultados, foi diagnosticado que as empresas não possuem alto grau de autonomia de marketing para adaptação local. E que a diferença de autonomia entre B2C e B2B não é significativa estatisticamente, cujos resultados não se apresentaram dentro do grau de significância. Com isto percebeu-se que, uma subsidiária B2C não necessariamente tem mais autonomia para adaptação local que uma B2B, ou seja, o tipo de negócio não é o fator diferenciador para a quantidade de autonomia concedida pelas matrizes às subsidiárias.
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Kis, Halyna. "The use of B2B and B2C e-commerce models as a tool of anti-crisis management of industrial enterprises." Scientific Horizons 23, no. 11 (October 26, 2020): 81–87. http://dx.doi.org/10.48077/scihor.23(11).2020.81-87.

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E-commerce, which covers all types of trade via the Internet, has become a promising area for modern interactive business in a highly competitive environment. The use of B2B (Business-to-Business) and B2C (Business-to-Consumer) e-commerce models is extremely important for crisis-free development of business entities. The aim of this study is to prove the need for organisational, production, and management innovations that involve the introduction of B2C and B2B e-commerce models, as well as to identify the main sources of funding for such innovations in enterprises in crisis. To study the specifics of the use of B2C and B2B e-commerce models as an important area of anti-crisis management of industrial enterprises, such research methods and techniques as a systems approach, analysis and synthesis, induction and deduction were implemented. The process of managerial activity, such as making managerial decisions, is also used. The study proves that development, implementation and use of B2B and B2C e-commerce models can be seen as an integral part of business management under the threat of bankruptcy. In practice, insolvent enterprises have very limited opportunities to implement B2B and B2C e-commerce models, so in such a situation it is very important to set priorities and find their own reserves. The priority of internal sources of financing activities in the field of e-commerce of enterprises in crisis is also due to the following: domestic sources can be mobilised in a short time and, as a rule, do not require significant capital expenses; mobilisation of internal sources reduces the company’s dependence on external creditors, partners and counterparts. The main way to identify internal sources of funding for projects for the development, implementation and use of B2B and B2C e-commerce models is collecting information about the organisation, results of its activities, financial condition and trends, analysis of financial indicators. The world economic development shows that those enterprises that do not pay proper attention to e-commerce do not have a chance to stay on the market for a long time. The development of e-commerce models causes a change in the structure of the economy. Effective development, implementation and use of B2B and B2C e-commerce models determines the company’s ability to quickly adapt to changing external environment and stay on the market for as long as possible
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Dissertations / Theses on the topic "B2C"

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Novák, Jiří. "Analýza a návrh distribuční B2B, B2C aplikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222591.

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The diploma thesis is concerned with an analysis and design of distributional B2B and B2C application. The fundamental part is especially focused on design of features and functions of the application, selection of suitable technologies and the project of the data storage. The diploma paper also contains a scheme of administration of particular versions and binding regulations for development and resulting maintainance and expanding of the application.
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Deon, Rudinéia. "B2C." Florianópolis, SC, 2001. http://repositorio.ufsc.br/xmlui/handle/123456789/80210.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.
Made available in DSpace on 2012-10-18T11:35:48Z (GMT). No. of bitstreams: 0Bitstream added on 2014-09-25T23:36:06Z : No. of bitstreams: 1 185716.pdf: 1680938 bytes, checksum: c382aab490f84cc0586f9c14347e1d47 (MD5)
Esta Dissertação faz uma análise do estado da arte atual do b2c, e propõe formas, estratégias mais eficientes e eficazes de realizar b2c. É feita uma avaliação dos serviços, vantagens, segurança, logística, e infraestrutura da Internet. Apresenta também uma avaliação das mídias, tecnologias, mercado, negócios, desafios, tendências, estratégias de marketing para atrair clientes, e uma análise do que está acontecendo no comércio eletrônico. Através da análise em alguns sites, e em trabalhos relacionados, busca-se detectar os fatores de sucessos e insucesso em ambientes b2c
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Shohat, Michael. "E-Commerce in Chile Entwicklungspotenziale für B2B, B2C & C2C." Saarbrücken VDM Verlag Dr. Müller, 2007. http://d-nb.info/985669349/04.

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Stanevičiūtė, Rasa. "Elektroninio verslo įtaka Vaidotų geležinkelio stoties veiklos plėtrai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130128_150950-88959.

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Baigiamajame magistro darbe buvo pabandyta atskleisti elektroninio verslo plėtros įtaką geležinkelių transporto struktūriniams pokyčiams. Darbe buvo atlikta mokslinės literatūros skirtos elektroninio verslo kuriamai vertei analizė, atskleisti šiuolaikinio elektroninio verslo logistikos ypatumai, išnagrinėta elektroninio verslo įtakos geležinkelių transporto plėtrai tyrimo metodologija, taip pat aptartos AB „Lietuvos geležinkeliai“ funkcijos ir vieta šiuolaikinėje ūkio sistemoje. Kaip tiriamasis objektas buvo pasirikta Vaidotų geležinkelio stotis. Atliktas e-verslo elementų diegimo Vaidotų geležinkelio stotyje projektas, pagal anketinio tyrimo atliktos apklausos rezultatų analizę, kuri parodė, jog viena iš problemų, spręstinų Vaidotų geležinkelio stotyje yra vagonų prastovos, dėl kurių patiriami gan dideli nuostoliai. Siekiant sumažinti šiuos nuostolius, šiame darbe siūloma atnaujinti kompiuterinę techniką ir įdiegti krovinio dokumentų apdorojimo automatizavimo programą.
In this master degree thesis it was tried to reveal the impact of electronic business development on the structural changes of railway transport. It was carried out the analysis of scientific literature aimed at the value generated by electronic business, the peculiarities of logistics of contemporary electronic business were revealed, the methodology of research of electronic business influence on railway transport development was examined, the functions and the position of AB „Lietuvos geležinkeliai“ in today’s economics system were discussed. The railway station of Vaidotai was chosen as the study of this paper. The project of implementation of e-business elements in railway station of Vaidotai was carried out, the analysis of the results of the survey showed that one of the problems to be solved in the railway station of Vaidotai is the outage of cars, which causes quite big losses. In order to reduce these losses it is suggested to renew computer technology and to implement computerization program of cargo document processing.
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Madosh, Farzana, and Betty Ålander. "An Evaluation of the Marketing Process in B2B and B2C Startups." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261656.

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Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. Despite the vital role and the urge to further understand marketing, there is a lack of research about marketing in the small entrepreneurial business context that is encountered in startups. In addition, a call for further development of empirical research is identified in the business to business (B2B) and business to consumer (B2C) dichotomy. Therefore, the purpose of this study was to evaluate the marketing process used by B2B and B2C Software as a Service (SaaS) startups. This in order to contribute with understanding of the marketing process in the startup context and contribute with development of the research within the B2B and B2C dichotomy. This was done by conducting a multiple case study where the empire was collected from four SaaS startups either selling to consumers or businesses. The empirical findings of the study show that the customer type, being a consumer or a business, affects the marketing process. Both differences and similarities were identified between the marketing process applied in the B2B and the B2C startups. Due to different levels of knowledge within the companies and different complexity levels in the buying process differences were found in the evaluation, segmentation, targeting and positioning done by the B2B and the B2C startups. It was found that the B2B companies put in less effort into the market analysis and segmentation compared to the B2C companies. Historically the channels utilized were identified to be different between the segments. However, a trend towards similar targeting channels was identified since the B2B segment is moving towards using more inbound marketing, which already is the main approach applied by the B2C segment. The B2B segment was, compared with the B2C segment, also identified to put more emphasize on achieving a position within the market that radiates credibility. Furthermore, the marketing process was found to be approached differently in startups than what was suggested in literature due to the lacking attention given to the scare resources and the innovative environment of a startup. A suggestion was therefore provided of how the marketing process better could be adapted to the startup context by including a feedback loop, making the marketing process more iterative.
Marknadsföring är en nyckelfunktion för alla organisationer och ses som en avgörande framgångsfaktor vid uppstarten av ett nytt företag. Till följd av den överväldigande mängden data som många företag besitter finns det ett behov av att förstå vilka aktiviteter som ska ingå i marknadsföringsprocessen samt hur man på bästa sätt hanterar dessa aktiviteter. Trots marknadsföringens vitala roll och det identifierade behovet av ytterligare förståelse är det brist på forskning om marknadsföring inom det entreprenöriella småföretagskontext som påträffas i startups. Vidare identifierades ett behov för vidareutveckling av den empiriska forskningen inom business to business (B2B) och business to consumer (B2C) dikotomin. Syftet med denna studie var därför att utvärdera marknadsföringsprocessen som används av B2B och B2C startups som tillhandahåller mjukvara som en tjänst. Detta för att skapa ökad förståelse av marknadsföringsprocessen i startupkontexten, men även för att bidra i utvecklingen av forskningen inom B2B och B2C dikotomin. Detta gjordes genom en fallstudie där empirisk data samlades in från fyra startups som tillhandahåller en mjukvara som en tjänst och som antingen säljer till konsumenter eller till företag. De empiriska resultaten av studien påvisar att kundtypen, konsument eller företag, påverkar marknadsföringsprocessen. Både skillnader och likheter identifierades mellan marknadsförings-processen som används av startups som säljer till antingen konsumenter eller företag. På grund av olika kunskapsnivåer inom företagen och olika komplexitetsnivåer i inköpsprocessen identifierades skillnader i utvärderingen, segmenteringen, inriktningen och positioneringen som gjordes av B2B och B2C startups. Det påvisades att företagen som säljer till andra företag satsar mindre på marknadsanalys och segmentering jämfört med de företagen som säljer till konsumenter. Historiskt sett har olika marknadsföringskanaler använts av de två segmenten. En trend har emellertid identifierats mot användning av liknande kanaler, eftersom B2B segmentet rör sig mot att tillämpa inkommande marknadsföring, vilket redan är det huvudsakliga tillvägagångssättet som tillämpas inom B2C segmentet. B2B segmentet identifierades även, jämfört med B2C segmentet, lägga vikt vid att uppnå en position inom marknaden som utstrålar trovärdighet. Vidare visade sig marknadsföringsprocessen i startups skilja sig från vad som föreslogs i litteraturen, detta till följd av att litteraturen inte tar hänsyn till de bristande resurserna och den innovativa miljön som präglar en startup. Därför tillhandahålls ett förslag på hur marknadsföringsprocessen bättre kan anpassas till startupkontexten, detta genom att inkludera en återkopplingsslinga vilket resulterar i en mer iterativ marknadsföringsprocess.
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GUIMARAES, FRANCISCO JOSE ZAMITH. "ONTOLOGIES USE IN B2C DOMAIN." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2002. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=3897@1.

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CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO
A principal dificuldade dentro do domínio B2C está em aumentar a utilidade da WWW para o comércio eletrônico através da melhoria das possibilidades oferecidas ao consumidor. Apesar de a WWW permitir ao comprador ter acesso a uma grande quantidade de informação, obter a informação do fornecedor certo que venda o produto desejado a um preço razoável, pode ser uma tarefa muito custosa. Uma das formas de melhorar essa situação é através do uso de agentes inteligentes de busca de informação, isto é, agentes de compra, que auxiliam os compradores a encontrar produtos de seu interesse. Para que isso ocorra esbarra-se em uma dificuldade inerente à própria WWW: a mistura da linguagem natural, imagens e informação de layout de HTML são uma das maiores barreiras para a automatização do comércio eletrônico, pois a semântica da informação é somente compreensível por seres humanos. Desta forma espera- se conseguir agentes de compra mais eficientes quando associados ao uso de ontologias, e lojas virtuais que tenham anotações especiais que sigam uma ontologia. Nessa dissertação fazemos um estudo sobre as principais tecnologias envolvidas no desenvolvimento de ontologias em Ciência da Computação. Fazemos também um estudo de caso sobre a aplicação de ontologias dentro do domínio de B2C, visando assim avaliar o potencial e as dificuldades existentes para o desenvolvimento desse tipo de aplicação.
The main difficulty associated with the B2C domain is increasing the usefulness of WWW for the electronic trade through the improvement of the services provided to the consumer. Even though the WWW allows the buyer to have access to a great amount of information, to obtain the information from the right supplier that sells the desired product by a reasonable price can be a very expensive task. One of the ways of improving the web functionality is through the use of intelligent agents for search of information, that is, the introduction of purchase agents that aid the buyers to find products of their interest. For that to happen we need to overcome an inherent difficulty of the WWW: the mixture of natural language, images and layout information in HTML is one of the greatest barriers for the automation of the electronic trade, because the semantics of the information is only comprehensible for human beings. To solve this problem we hope to produce more efficient purchase agents by associating them to the use of ontologies, and virtual stores that have special annotations that follow ontologies. In the present dissertation we make a study of the main technologies related to ontologies development in computer science. We also develop a case study about the ontologies application to the B2C domain, seeking in this way to evaluate potential and existing difficulties for the development of this type of application.
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Chupík, Radek. "Rizika dropshippingového a B2C prodeje." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-318587.

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The diploma thesis titled Risk of dropshipping and B2C sale deals with the analysis and evaluation risks in proces of executing an order at e-shop Zahradavpohode.cz. This businnes subject in this proces uses two business models – dropshipping and B2C sale. The theoretical part is serving to gain information about problmatics. In the analytical part this knowledge is used for analysis of currnet staus, proces, identification and evaluation risks. The design part is making conclusions from the analyzes, proposing and looking fot a available use of company businness models view finances and risks.
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Carlsson, Helene, and Malin Holmström. "Den Hållbara Redovisningen : En jämförande studie av upprättandet bland B2B och B2C-företag." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-37478.

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Logara, Tomislav. "Mobile Business im B2C Komplexität als Ursache von Produktivitätsengpässen in den Distributionskanälen des deutschen B2C-Marktes." Norderstedt Books on Demand GmbH, 2007. http://d-nb.info/985737026/04.

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CHEN, YUQING, and WANTONG ZHENG. "A Theoretical Framework of B2C Relationship Quality:How could B2C companies use it to enhance relationship quality?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-264544.

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Online shopping is becoming more popular in recent decades and there is certainly a variety ofvariables contributing to keeping customers interested in shopping online. Based on research inthe business-to-business setting we proposed four variables including security, communication,product and personalization that influence the relationship quality. The purpose of this study isto investigate whether these variables have impacts on business-to-consumer relationshipquality and explore their practical implications, and then suggest how companies enhance theircustomer relationship. The variables’ effects are empirically tested through regression analysiswith data obtained from questionnaire. The results show that four variables positively influencethe B2C relationship quality, but they have different effects in different companies.Additionally, we make practical recommendations by using Tmall and JD.com as case studies.
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Books on the topic "B2C"

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Römhild, Julia. Kundenstolz im B2C-Bereich. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17395-1.

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Jessen, Johann, Barbara Lenz, Horst J. Roos, and Walter Vogt, eds. B2C Elektronischer Handel — eine Inventur. Wiesbaden: VS Verlag für Sozialwissenschaften, 2003. http://dx.doi.org/10.1007/978-3-322-91382-1.

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Medeiros, Nilcéia Lage de. B2C percepções de editores de livros. São Paulo: Baraúna, 2009.

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Bělohlávek, Alexander J. B2C arbitration: Consumer protection in arbitration. Huntington, NY, USA: Juris, 2012.

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B2C duo qu dao xiao fei xing wei yan jiu: Research on B2C Multi-channel Consumption Behavior. Wuhan: Hua zhong ke ji da xue chu ban she, 2011.

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Yuthayotin, Sutatip. Access to Justice in Transnational B2C E-Commerce. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-11131-5.

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Ahmed, Tanveer. B2C e-commerce: Advantages/disadvantages, challenges and its future. London: University of East London, 2003.

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B2C dian zi shang wu zhong xiao fei zhe quan yi de fa lü bao hu: B2C dianzi shangwu zhong xiaofeizhe quanyi de falv baohu. Beijing Shi: Fa lü chu ban she, 2013.

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B2C dian zi shang wu fei ji shu feng xian yan jiu. Beijing: Guang ming ri bao chu ban she, 2009.

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Total relationship marketing: Marketing strategy moving from the 4Ps - product, price, promotion, place - og a traditional marketing management to the 30 Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society. 3rd ed. Oxford: Butterworth-Heinemann, 2008.

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Book chapters on the topic "B2C"

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Kircher, Sybille. "Zielgruppenansprache: B2C- versus B2B-Marken." In Digitize Your Brand Name, 17–23. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-16277-1_4.

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Müller, Andrea. "Innovative digitale Geschäftsmodelle für B2B und B2C." In Innovationen für eine digitale Wirtschaft, 107–25. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29027-6_5.

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Breunig, Karl Joachim, Henrik Johansen, and Jørgen Røste Kristiansen. "Digital Entrepreneurship across P2P, B2C and B2B Contexts." In Digital Entrepreneurship and the Sharing Economy, 52–71. 1 Edition. | New York : Routledge, 2021. |: Routledge, 2021. http://dx.doi.org/10.4324/9781003036821-5.

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Chesher, Michael, Rukesh Kaura, and Peter Linton. "Business to Consumer (B2C)." In Electronic Business & Commerce, 207–35. London: Springer London, 2003. http://dx.doi.org/10.1007/978-1-4471-0077-5_9.

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Ruff, Andreas. "Fernabsatzrecht im B2C eCommerce." In Vertriebsrecht im Internet, 191–301. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55703-3_7.

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Levites Strekalova, Yulia A. "Business-to-Community (B2C)." In Encyclopedia of Big Data, 1–4. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-319-32001-4_31-1.

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Wirtz, Bernd W. "Digital B2C Business Models." In Springer Texts in Business and Economics, 311–78. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-63482-7_10.

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Levites Strekalova, Yulia A. "Business-to-Community (B2C)." In Encyclopedia of Big Data, 145–48. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-319-32010-6_31.

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Jeannet, Jean-Pierre, Thierry Volery, Heiko Bergmann, and Cornelia Amstutz. "Marketing and Sales Processes." In Masterpieces of Swiss Entrepreneurship, 135–47. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65287-6_13.

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AbstractNot different from many other, larger companies, marketing and sales processes at SMEs have undergone constant changes. The chapter details how SMEs dealt with the tension between marketing and sales, how they differentiated in B2B vs. B2C environments. For B2C companies, global brand building becomes important. All firms, regardless of industry environment, had constantly professionalized the marketing process. Choosing a product or company name can be crucial in a global environment. In the B2B environment, marketing and selling differ from the consumer markets and are focused more on application-driven sales, key account systems, and reliance on lead customers. Examples from adopting key account systems and enlisting lead customers are provided.
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Steinfield, Charles. "Geographic and Socially Embedded B2C and B2B E-Commerce." In Frontiers of Broadband, Electronic and Mobile Commerce, 27–41. Heidelberg: Physica-Verlag HD, 2004. http://dx.doi.org/10.1007/978-3-7908-2676-0_3.

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Conference papers on the topic "B2C"

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Le, Song, and Yi Yan. "The integration of B2B and B2C e-commerce mode." In 2011 IEEE 3rd International Conference on Communication Software and Networks (ICCSN). IEEE, 2011. http://dx.doi.org/10.1109/iccsn.2011.6013934.

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Wei, Zhenlin, Huanle Heng, and Ya Gao. "Urban Cold Chain Logistics B2B/B2C Integration Process Reengineering." In 2018 International Conference on Management, Economics, Education and Social Sciences (MEESS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/meess-18.2018.40.

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Bîrjoveanu, Cătălin, and Mirela Bîrjoveanu. "Multi-party E-Commerce Protocol for B2C/B2B Applications." In 16th International Conference on e-Business. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0007956801640171.

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Clarke, Roger. "A major impediment to B2C success is...the concept 'B2C'." In the 8th international conference. New York, New York, USA: ACM Press, 2006. http://dx.doi.org/10.1145/1151454.1151523.

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Defiesta, Ma Laurrette Angelica Joice A., Diana G. Estrada, Art Nico S. Veloso, Mel G. Llesol, and Grace Lorraine D. Intal. "B2B and B2C E-commerce Platform for Mining Equipment Suppliers." In MSIE 2020: 2020 2nd International Conference on Management Science and Industrial Engineering. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3396743.3396772.

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Klimecka-Tatar, Dorota. "CONTEMPORARY QUALITY MANAGEMENT MODEL OF PROFESSIONAL SERVICES IN B2C AND B2B SYSTEMS COOPERATION." In Business and Management 2018. VGTU Technika, 2018. http://dx.doi.org/10.3846/bm.2018.41.

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In the paper the method for assessing the quality of professional services in the B2C (business to cus-tomer) and B2B (business to business) systems has been presented. The quality evaluation is ana-lyzed according to relationships in the implementation of professional medical services (medical and prosthetic service). A dependence of information flow, knowledge management has been performed as a factor that builds mutual trust between the client (patient), service provider (dentist) and subcon-tractor (dental technician). The quality management model in the context of B2C and B2B coopera-tion has been emphasized.
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Krah, Bernhard Alexander. "THE DIFFERENT APPROACHES FOR THE MARKET SEGMENT B2G (B2A) COMPARED TO B2B AND B2C, BASED ON A CASE STUDY FOR INFRASTRUCTURE IN THE PHILIPPINES." In 6th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eraz.s.p.2020.95.

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In today´s highly competitive marketing methods, the market segments B2B (Business-to-Business) and B2C (Business-to-Consumer) are very well established and applied. The worldwide largest market segment, the B2A/B2G (Business-to-Administration/Business-to-Government) however, has until now received little or no attention in the literature. In the theoretical part of this paper, a focus has been placed on the measurements, how a company is able to find the right approach to operate its business successfully in this very specific business segment, where the players have completely different motivations. The aim of this paper is to gain insight into the basic concepts what rules must be followed to avoid delays, errors and losses, especially considering suppliers, who want to work internationally. This paper is complemented by a case study of an infrastructure product (sewage pipe system), that was manufactured and successfully launched and installed in the Philippines. This research shows the strategy for an infrastructure product market penetration for a new player in the market, with a „non-existent “product.
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Yoo, Sangkeun, Junseob Lee, Yongwoon Kim, and Hyungjun Kim. "An integrated mobile RFID service architecture between B2B and B2C networks." In The 9th International Conference on Advanced Communication Technology. IEEE, 2007. http://dx.doi.org/10.1109/icact.2007.358311.

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Shi, Jianxin, and Yongxiang Wu. "B2B, B2C and C2C: Should They be Treated Equally in China." In 2006 Canadian Conference on Electrical and Computer Engineering. IEEE, 2006. http://dx.doi.org/10.1109/ccece.2006.277426.

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Petteri Repo. "Traveling from B2B to B2C: Piloting a Moblog Service for Tourists." In 2006 International Conference on Mobile Business. IEEE, 2006. http://dx.doi.org/10.1109/icmb.2006.46.

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Reports on the topic "B2C"

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Marshak, Ronni. How B2C Customers Are Similar to B2B Customers. Boston, MA: Patricia Seybold Group, October 2012. http://dx.doi.org/10.1571/me09-20-12cc.

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Marshak, Ronni. Does B2B Customer Experience Differ from B2C CX? Boston, MA: Patricia Seybold Group, July 2012. http://dx.doi.org/10.1571/ht07-13-12cc.

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Marshak, Ronni. How B2C Customers Are Similar to B2B Customers. Boston, MA: Patricia Seybold Group, October 2012. http://dx.doi.org/10.1571/ht10-04-12cc.

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Kramer, Mitchell. B2C Ecommerce Evaluation Framework. Boston, MA: Patricia Seybold Group, April 2008. http://dx.doi.org/10.1571/fw04-24-08cc.

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Kramer, Mitchell. B2C Ecommerce Evaluation Framework. Boston, MA: Patricia Seybold Group, November 2009. http://dx.doi.org/10.1571/fw11-12-09cc.

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Lyon, G. E., and H. C. Tang. Assurance hierarchies in B2C electronic commerce. Gaithersburg, MD: National Institute of Standards and Technology, 2001. http://dx.doi.org/10.6028/nist.ir.6713.

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Urueña, Alberto, María Ballestero, José Antotio Seco, Eva Prieto, Santiago Cadenas, and Raquel Castro. Estudio sobre Comercio Electrónico B2C 2017. Observatorio Nacional de las Telecomunicaciones y la SI, October 2018. http://dx.doi.org/10.30923/2172-458x/b2c/201810.

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Urueña, Alberto. El comercio electrónico B2C en España 2019. ONTSI, November 2020. http://dx.doi.org/10.30923/2695-5830-2020.

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Kang, Jong Woo, Tengfei Wang, and Dorothea Ramizo. The Role of Technology in Business-to-Consumer E-Commerce:Evidence from Asia. Asian Development Bank, February 2021. http://dx.doi.org/10.22617/wps210044-2.

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Using proprietary panel data, this paper investigates the possible drivers of business-to-consumer (B2C) online commerce growth. It provides empirical evidence that internet access and speed, online security, and financial inclusiveness facilitate internet retail sales. Governments can consider these findings as important issues in building an enabling environment for the development of B2C online commerce.
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Latzer, Michael, ed. B2C eCommerce: A frictionless market is not in sight - Arguments and policy implications. Vienna: self, 2012. http://dx.doi.org/10.1553/ita-pa-ml-01-2.

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