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Books on the topic 'B2B'

To see the other types of publications on this topic, follow the link: B2B.

Author: Grafiati

Published: 4 June 2021

Last updated: 10 March 2023

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1

Seebacher, Uwe G., ed. B2B Marketing. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-54292-4.

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2

Bek, Nadezhda. B2B Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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Abstract:

B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is increasingly determined by their participation and position in competitive and viable value creation networks. For students, postgraduates of universities, researchers and teachers.

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3

Heinrich, Stephan. Akquise@B2B. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-26522-9.

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4

Seebacher, Uwe G. B2B-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30971-8.

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5

Bussler, Christoph. B2B Integration. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-662-05169-6.

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6

Heinemann, Gerrit. B2B eCommerce. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-27367-5.

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7

Heinemann, Gerrit. B2B eCommerce. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-38528-6.

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8

Seebacher, Uwe, ed. Praxishandbuch B2B-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-31651-8.

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9

Hubbard, Katrina. B2B E-Commerce. Cambridge, Mass: Marketing Science Institute, 2001.

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10

Demaio, Harry B. B2B and Beyond. New York: John Wiley & Sons, Ltd., 2001.

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11

Hubbard, Katrina. B2B E-Commerce. Cambridge, Mass: Marketing Science Institute, 2001.

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12

B2B digital marketing. Indianapolis, Ind., USA: Que, 2012.

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13

Römmelt, Benedikt. Social Selling im B2B. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33772-8.

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14

Kober, Stephan. Digitalisierung im B2B-Vertrieb. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30683-0.

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15

Esters, Olaf. Kompaktkurs Verkaufen im B2B. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-15678-7.

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16

Kleipaß, Ulrich. Beratungszufriedenheit bei B2B-Lösungen. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4117-6.

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17

Lippold, Dirk. Akquisitionsgrundlagen im B2B-Bereich. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25937-2.

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18

Nenninger, Michael, and Oliver Lawrenz. B2B-Erfolg durch eMarkets. Wiesbaden: Vieweg+Teubner Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-91605-1.

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19

Brooks, Margaret, J. J. Lovett, and Sam Creek. Developing B2B Social Communities. Berkeley, CA: Apress, 2013. http://dx.doi.org/10.1007/978-1-4302-4714-2.

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20

Zeiler, Bettina. Beschwerdemanagement im B2B-Bereich. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17526-9.

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21

Sieck, Hartmut, and Andreas Goldmann. Erfolgreich verkaufen im B2B. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-03951-6.

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22

Reusche, Uwe, and Till Reichert. Die B2B-Sales-Matrix. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18177-2.

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23

Purle, Enrico, Mahmut Arica, Sabine Korte, and Henning Hummels. B2B-Marketing und Vertrieb. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-37867-7.

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24

W, Speh Thomas, ed. Business marketing management: B2B. Mason, OH: South-Western Cengage Learning, 2010.

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25

The B2B executive playbook: How winning B2B companies achieve sustainable, predictable & profitable growth. Cincinnati, OH: Clerisy Press, 2011.

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26

Warburg, UBS. B2B and the building industry. London: UBS Warburg, 2000.

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27

Schütt, Michaela. Informationsmanagement auf elektronischen B2B-Marktplätzen. Wiesbaden: Deutscher Universitätsverlag, 2006. http://dx.doi.org/10.1007/978-3-8350-9209-9.

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28

Tecklenburg, Tim. Churn-Management im B2B-Kontext. Wiesbaden: Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-9629-9.

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29

Aull, Manfred. B2B - or not to be? Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29407-6.

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30

Schmitt, Michael C. Quick Guide Digitale B2B-Kommunikation. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-14213-1.

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31

La Rocca, Antonella. Customer-Supplier Relationships in B2B. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-40993-7.

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32

Srivastava, Aashish. Electronic Signatures for B2B Contracts. India: Springer India, 2013. http://dx.doi.org/10.1007/978-81-322-0743-6.

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33

Wenski, Guido. Beraterverkauf im globalen B2B-Equipmentgeschäft. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-27450-4.

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34

Bussler, Christoph. B2B Integration. Springer, 2003.

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35

B2B Marketing. Cengage, 2013.

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36

Understanding B2B. Dearborn Trade, 2001.

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37

Samtani, Gunjan. B2B Integration. Pearson Education, Limited, 2002.

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38

Friedman, Matthew, and Marlene Blanshay. B2B Canada. CDG Books Canada, Inc. / Macmillan Canada, 2000.

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39

B2B Reporting. IMAPAC, 2022.

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40

Doppler, Susanne. B2B-Eventmarketing. UTB GmbH, 2016.

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41

Kotler, Philip. B2B Brand Management. Springer, 2006.

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42

Kotler, Philip. B2B Brand Management. Springer, 2010.

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43

Demaio, Harry B. B2B and Beyond. Wiley & Sons, Incorporated, John, 2001.

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44

B2B Brand Management. Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/3-540-44729-6.

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45

B2B Brand Management. Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/978-3-540-44729-0.

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46

Winning B2B Marketing. Fusion Marketing Press, 2014.

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47

Kotler, Philip. B2B Marka Yönetimi. Mediacat Yayincilik, 2010.

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48

Armbruster, James. B2B Sales Degree. Independently Published, 2020.

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49

Irving, Jim. B2B Selling Guidebook. Independently Published, 2020.

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50

Wall, John J. B2B Marketing Confessions. Lulu Press, Inc., 2012.

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