Dissertations / Theses on the topic 'B2B platform'

Brand portfolios of multinational firm are a complex organism which is managed by headquarter of organization, in particular by the brands architecture and rebranding. The distributors create a direct feedback relationship from the market and they significantly influence any success of brands. The specific work of marketing personnel with brands is thus influenced by many stakeholders on the market and, in consequence, the specific work becomes a complex marketing activity. This master thesis is concerned with the architecture of the specific portfolio of 3M and the work with its brands. The aim is (i) to map architecture of the specific portfolio of 3M House of Brands and (ii) to assess rebranding form 2015 and (iii) to analyze the work with 3M brands and to formulate recommendation for improvements of the work with 3M. The first part is considers the architecture of brands from a theoretical viewpoint which provides a basis for the mapping of 3M House of Brands. There is also specified marketing research methodology which is applied in the practical part of the thesis concerned with specific secondary data, questionnaire survey and deep interviews. In the practical part of the master thesis there is analyzed 3M Case Study, in which there is described and assessed the empirical research of 3M brands. The research consists of two parts: (1) questionnaire survey orientated on B2B distributors, and (2) deep interviews carried out with 3M marketing and special personnel. The comparison and synthesis of more qualitative data appears that the most important result. The 3M perspectives of the marketing personnel and the distributors on the selection of brand activities differ in spite the fact that their aims are similar. The key recommendation of this thesis is, therefore, to give more importance to preferences of the market and create upon this empirical basis more effective branding activities.

La fraude au fournisseur (Supplier Impersonation Fraud, SIF) est un type de fraude se produisant dans un contexte Business-to-Business (B2B), où des entreprises et des commerces interagissent entre eux, plutôt qu'avec le consommateur. Une fraude au fournisseur est effectuée lorsqu'une entreprise (fournisseur) proposant des biens ou des services à une autre entreprise (client) a son identité usurpée par un fraudeur. Dans cette thèse, nous proposons, d'utiliser les techniques et outils récents en matière d'apprentissage machine (Machine Learning) afin de résoudre à ces différents points, en élaborant des systèmes de détection de fraudes se basant sur l'analyse de données. Deux systèmes de détection de fraude basés sur l'analyse de données sont proposés: ProbaSIF et GraphSIF. Ces deux systèmes se composent d'abord d'une phase d'entraînement où les transactions historiques sont utilisées pour calculer un modèle de données, puis d'une phase de test où la légitimité de chaque transaction considérée est déterminée. ProbaSIF est un système de détection de fraudes au fournisseur qui se base sur un modèle bayésien (Dirichlet-Multinomial). ProbaSIF utilise la probabilité d'un compte en banque à être utilisé dans une transaction future d'une entreprise pour déterminer sa fiabilité. GraphSIF, le second système de détection de fraude au fournisseur que nous proposons, a pour but d'analyser les propriétés relationnelles créées par l'échange de transactions entre une entreprise et ses fournisseurs. À cette fin, une séquence de différents graphes compilant tous les liens créés entre l'entreprise, ses fournisseurs, et les comptes en banque utilisés pour payer ces fournisseurs, appelés séquence de comportement, est générée. Une transaction est catégorisée en l'ajoutant au graphe le plus récent de la séquence et en analysant les motifs formés, et en les comparant à ceux précédemment trouvés dans la séquence de comportement.Ces deux systèmes sont comparés avec un jeu de données réelles afin d’examiner leurs performances
Supplier Impersonation Fraud (SIF) is a kind of fraud occuring in a Business-To-Business context (B2B), where a fraudster impersonates a supplier in order to trigger an illegitimate payment from a company. Most of the exisiting systems focus solely on a single, "intra-company" approach in order to detect such kind of fraud. However, the companies are part of an ecosystem where multiple agents interacts, and such interaction hav yet to be integrated as a part of the existing detection techniques. In this thesis we propose to use state-of-the-art techniques in Machine Learning in order to build a detection system for such frauds, based on the elaboration of a model using historical transactions from both the targeted companies and the relevant other companies in the ecosystem (contextual data). We perform detection of anomalous transactions when significant change in the payment behavior of a company is detected. Two ML-based systems are proposed in this work: ProbaSIF and GraphSIF. ProbaSIF uses a probabilistic approach (urn model) in order to asert the probability of occurrence of the account used in the transaction in order to assert its legitimacy. We use this approach to assert the differences yielded by the integration of contextual data to the analysis. GraphSIF uses a graph-based approach to model the interaction between client and supplier companies as graphs, and then uses these graph as training data in a Self-Organizing Map-Clustering model. The distance between a new transaction and the center of the cluster is used to detect changes in the behavior of a client company. These two systems are compared with a real-life fraud detection system in order to assert their performance

Fashion and textile upcycling is currently considered a time-consuming and labour- intensive process. Since textile waste materials are not readily available as a secondary raw material, the process of sourcing pre- and post-consumer textile waste usually requires a lot of time and effort, and often results in a high inconsistency in input materials. In consequence, upcycling operations are generally difficult to scale up. In order to address this issue, this research study aims to explore the current sourcing process of secondary raw material as well as the opportunities and challenges this sourcing process implies for a B2B trading platform of secondary raw material. In order to serve the purpose of this research study, semi-structured interviews with experienced professionals from five small and medium-sized fashion and textile upcycling companies have been conducted. The empirical data collected through the semi-structured interviews was analysed using an inductive approach of qualitative content analysis. The overall findings suggest that concerning the sourcing process of post-consumer textiles for upcycling, the identified opportunities for a B2B trading platform outweigh the challenges. However, pre-consumer textile waste is often provided in the form of an already upcycled yarn from fabric or garment suppliers which gives the impression that a B2B trading platform is less relevant in this case. Nevertheless, the empirical results might have been impacted by the small sample size and the strong focus on post-consumer textiles. Therefore, more research is necessary in order to understand how SMEs working with pre-consumer textile waste source their input materials for upcycling and which opportunities and challenges this potentially different process implies for a B2B trading platform of secondary raw material.

Thesis (Ph. D.)--Georgia State University, 2007.
Title from file title page. Arun Rai, committee chair; Detmar Straub, Wesley Johnston, Mark Keil, committee members. Electronic text (163 p. : ill. (some col.)) : digital, PDF file. Description based on contents viewed Oct. 15, 2007. Includes bibliographical references (p. 128-131).

Today, the fashion industry is responsible for 4 per cent of the global greenhouse gas emissions in the atmosphere and 20-35 per cent of the microplastics in the ocean. It is thereby a highly debated industry when it comes to environmental sustainability. Different actors in the sector are stressing how reducing the ecological impact of the business is a matter of staying competitive forward. Many actors in the industry are trying to change towards reducing its effects on the environment. Still, complex global supply chains and business models such as ‘fast fashion’, i.e. fashion produced under short cycles, make it difficult. For an industry that wants to reduce its impacts on the environment, including a worldwide complex supply chain, and customer demand for ecommerce is increasing every day, adopting sustainable decision packaging suctions is essential. Our research shows that the investigated companies have prioritised sustainability aspects for their garments; however, sustainability focus on packaging can sometimes fall behind, and external guidance is sometimes needed. This research will investigate how an incumbent packaging firm can influence its customers in the fashion industry to make more sustainable decisions regarding packaging. It will be done by a digital platform that performs lifecycle assessments (LCA) in the early stage of the development process. Our research will investigate how this platform can create maximum value for its customers in the fashion industry. Hence, this research includes interviews with and reviews of actors in the industry to explore what drives and institutional logics (parameters) affect how different actors in the fashion industry are approaching sustainability today. Findings show that there exist drivers and institutional logics in these company cases. The most extensive drivers are standards and regulations, consumer awareness, competitive advantage and top management. The study further suggests that larger actors seem to be more affected by external factors such as standards and regulations and public pressure. Smaller actors seem to be more affected by internal drivers, such as top management and originality. This research proposes that some influential institutional logics affect how companies are approaching sustainability. The results reveal that companies with prices in the mid-market segment, headquarter location in Europe, product type sportswear, and high revenue are working more than other actors in the industry when it comes to sustainability today. During this research, it was possible to see that some barriers exist to become more sustainable. These include uncertainty and lack of knowledge, lack of transparency, increased costs, complex supply chain, packaging being less prioritised in working with sustainability, the functionality of sustainable packaging being rarely something that could be compromised. After the data collection, conclusions regarding the platform’s ability to influence customers in the fashion industry to make more sustainable decisions regarding their packaging solutions could be made. These include that the platform should be transparent, the magnitude of data, and well incorporated in the upcoming sales- and design process. However, it is shown that using LCA in a platform like this is helpful as a guiding tool and as a first initial conversation when developing a product. Further earlier scholars agree that sustainability aspects should be included in such an early stage as possible in the development process to ensure the most sustainable product during its lifetime possible. Furthermore, those companies without any person responsible for sustainable packaging or key performance indicators (KPIs) focusing on this specific area might be more interested in such a platform. This study will contribute to research by serving as a foundation for other actors looking into the possibilities of implementing a platform to guide and influence their customers to make more sustainable decisions, indicating what functional applications should be included and whatcustomers to target in such platform. Further research should investigate this topic on a broader scale, looking into a more extensive and more diverse sample and a possible application of this study in other industries.
Modeindustrin står idag för 4 procent av de globala utsläppen av växthusgaser i atmosfären och 20–35 procent av mikroplaster i haven. Det är därför en högt debatterad bransch när det kommer till just hållbarhet. Flera aktörer i sektorn, trycker på att företag i branschen måste förändras för att kunna vara konkurrenskraftig framåt. Därför arbetar många företag just nu med att reducera sitt klimatavtryck. Trots det, har branschen ofta en global och komplex leverantörskedja med affärsmodeller som inkluderar vad som på engelska benämns ’fast fashion’, mode som produceras under korta cykler, vilket gör det svårt för företag inom branschen att verkligen bli hållbara. Modeindustrin har många gånger viljan och intentionerna att minska sin klimat påverkan, men tillsammans med en komplex leverantörskedja och ökad efterfrågan på e-handel, är det extra viktigt att kunna ta hållbara beslut när det gäller förpackningar. Denna studie visar att de undersökta företagen i modeindustrin har prioriterat arbetet med hållbarhet främst i delar som tillhör produktionen av kläder. Emellertid kan hållbarhetsfokuset gällande förpackningar falla i skymundan, då kan en extern konsultering vara till hjälp. I denna studie kommer vi att undersöka hur ett etablerat företag inom pappersförpackningsindustrin kan uppmuntra och influera sina kunder inom modeindustrin att ta mer hållbara beslut gällande förpackningar. Det kommer att göras möjligt genom en digital plattform som erbjuder livscykelanalys (LCA) i en tidig del av produktutvecklingsprocessen. Vår studie kommer vidare att undersöka hur denna plattform kan skapa maximalt värde för dess användare. Därför innehåller denna studie intervjuer med, och undersökning av, företag i modeindustrin för att kunna förstå vad som driver dem till att vara mer hållbara samt vilka institutionella parametrar som påverkar hur hållbara olika företag i branschen är. Resultatet visar att det finns drivkrafter och institutionella parametrar när det kommer tillhållbarhet hos dessa företag. De funna drivkrafterna är standarder och regelverk, konsumentmedvetenhet, konkurrenskraft, offentliga påtryckningar, företagsledning, originalitet och övriga externa intressenter, så som aktieägare och kundinflytande. Studien antyder vidare att större aktörer verkar vara mer påverkade av externa faktorer som standarder och regelverk och offentliga påtryckningar. Medan mindre aktörer verkar vara mer påverkade av interna drivkrafter, såsom företagsledning och originalitet. Denna forskning föreslår att det finns vissa inflytelserika parametrar som påverkar hur företag arbetar med hållbarhet. Resultatet visar att företag med priser i mellansegmentet, med huvudkontor i Europa, med sportkläder och med hög omsättning arbetar mer med hållbarhet än andra aktörer i branschen. Det visade sig även under denna studie att det finns vissa hinder för företag att vara mer hållbara. Dessa inkluderar osäkerhet och brist på kunskap, brist på transparens, ökade kostnader, komplex leverantörskedja, att förpackningar är mindre prioriterat i hållbarhetsarbetet samt att funktionalitet av förpackningar sällan är något som kan tummas på. Efter datainsamlingen kunde slutsatser om plattformens förmåga att influera kunder inom modebranschen att fatta mer hållbara beslut om deras förpackningslösningar göras. Dessa inkluderar att plattformen ska vara transparent, inneha stor mängd data av produktbibliotektet och vara väl införlivad i den kommande försäljnings- och designprocessen. Det visades dock att användning av LCA i en sådan plattform är främst till hjälp som ett vägledande verktyg och vid ett första inledande samtal vid produktutvecklingen. Vidare, är tidigare forskning överens om att hållbarhetsaspekter bör ingå i ett så tidigt skede som möjligt i utvecklingsprocessen för att säkerställa en så hållbar produkt som möjligt under hela dess livstid. Dessutom kan de företag som saknar en profession som är ansvarig för hållbara förpackningar eller saknar nyckeltal (KPI) som fokuserar på detta specifika område vara mer intresserade av en sådan plattform. Denna studie bidrar till forskningen genom att fungera som en god grund för andra organisationer som ser på möjligheterna med att implementera en plattform för att vägleda och uppmuntra sina kunder att fatta mer hållbara beslut, vilket visar vilka funktionella applikationer som ska inkluderas och vilka kunder att rikta in sig på en sådan plattform. Ytterligare forskning bör undersöka detta ämne i bredare skala, undersöka ett mer omfattande och mer varierande urval och en eventuell applicering av studien inom andra branscher.

In communication and marketing there have been a shift from a transaction focus with emphasis on persuasion to a relationship focus referred to as a two-way communication with increased interactivity. Traditional companies are challenged to understand how their business can take advantage and adapt to the digital changes and opportunities when it comes to communication and building relationships and gain the ability to anticipate and deliver what customers expect them to. B2B companies have a slower adaption to digital media and digital changes compared to B2C companies and when it comes to digital channels there is many opportunities to discover. B2B companies still feel dependent on traditional communication when it comes to building relationships but the digital trend pressure companies to get involved and keep up digitally. The constantly expanding digital landscape force B2B companies to find a way to utilize digital platforms and channels in order to create strong digital relationships with retailer and audience The purpose of this study is to investigate and gain an understanding how B2B wholesalers communicate and build digital relationships with retailers. A qualitative method is used featuring a single-case study with Company X a B2B firm operating in the wholesale trade business as a producer and a wholesaler. Data used in the study is collected from semi-structured interviews with employees from the sales and marketing department. Digital marketing is one of the most emerging tools within communication, that B2B businesses not yet use to its full potential but are eager to discover the opportunities and advantages B2C companies adapted for a long time. B2B businesses use digital tools to support and strengthen the communication and relationship with retailers however findings reveal traditional tools is still the prefered communication method in B2B. Our findings suggest how there are still qualities lacking in digital communication that can only be achieved through traditional communication with psychical meetings. Empirical suggestion on how a B2B company can adopt techniques from B2C and apply it in a B2B context.

The sharing economy has become a widely known phenomena, however, the main focus has always been on sharing between consumers, with firms like Airbnb and Uber at the center of the conversation. There is plenty of material written on the sharing economy in a consumer context, however, there is a glaring gap in current literature when it comes to sharing between businesses. There is a need for an analysis of what drives sharing between businesses, in order to identify potential differences between the consumer and the business environment. This study aims to answer the following research question: Why and to what extent do the factors convenience, financial, sustainable and uncertainty entice or deter management participation in the B2B sharing economy? The factors investigated in the study is derived from current literature. From the literature a conceptual model was developed. To complement the secondary data interviews were held to get a better grasp of sharing in a business context. The results suggests that there is an importance hierarchy in between the factors from most to least important as follows; financial, uncertainty, convenience and sustainability. Finally, the study contributes with a revised conceptual model where data from the results are used to modify the model derived from previous literature. The revised conceptual model can guide business to business sharing platforms when developing marketing strategies for their platforms. In addition, the insights gained from the study can be used when developing a platform or business model by prioritizing the more important factors.

Background: Companies have lately been engaging their business activities onto social mediaand its platforms. They are taking advantage of the opportunities provided by social media and they are starting to realize the importance of content marketing. Problem Discussion: Content marketing has been researched previously research. However, the research regarding B2B content marketing and the differences between B2B and B2C content is still rather limited. The question lingers whether the same principles apply to firms working with B2B as well. Moreover, a clear framework or guide regarding the way that content should be created does not yet exist – a guide including the aspects may be taken into account when creating content and implementing content marketing. Purpose: The purpose of this study is to understand and describe how companies deal with the content creation process, within content marketing through social media. Research Question: How do companies handle content creation for content marketing through social media? Methodology: This thesis has taken a qualitative and abductive approach on the study. It hasbeen based on a multiple-case study, where semi-structured interviews took place with sevenfirms working with content marketing and content creation - in a B2B context. Conclusion: All seven firms have a uniform understanding of content marketing, aligned withprevious research. The study concludes that there are similarities between the ways that companies handle content marketing. Furthermore, the study concludes that there are general traits that needs to always be taken into consideration when creating content s.a. long term planning, providing value to the customer, well thought out message and choosing the right channels for content distribution.

I dagens samhälle flyttar allt fler tjänster online, något som människor idag kommit att förvänta sig. E-handel är inget undantag till detta. Intäkter från e-handel har ökat stadigt på senare år och blivit en allt större del av handelns intäkter överlag. Av denna anledning kan man anta att återförsäljare av alla storlekar skulle tjäna på att investera i närvaro på internet. Att skapa en ny e-handelssida kan dock vara svårt, speciellt om man inte har tiden, kunnigheten eller pengarna som krävs för att utveckla, eller anlita någon att utveckla, en ehandelssida från grunden. Att använda sig av en så kallad e-handelsplattform vars syfte är att man lätt och billigt kan starta en e-handelssida utan vidare teknisk kompetens ser därför ut som en enkel lösning på problemen. Syftet med denna uppsats var att undersöka om dessa plattformar lämpar sig för att skapa en högkvalitativ e-handelssida utan att användaren behöver sätta sig in i koden, samt hur lätt detta var att göra. Specifikt har två plattformar undersökts, Shopify och Textalk, huvudsakligen genom observationer och intervjuer. Slutsatsen som dras från detta arbete är att det är de mest grundläggande beståndsdelarna i en e-handelssida som är lättast att skapa med plattformarna. Specifika krav på exakt hur ehandelssidan som skapas ska se ut blir svårare att uppfylla med Textalk och Shopify då användarens kontroll över utseendet är begränsad om användaren inte skriver eller redigerar källkod. Dessa begränsade möjligheter är eventuellt resultatet av en kompromiss mellan användarvänlighet och valmöjligheter för anpassning av e-handelssidan.
In today's society an ever growing number of services are moving online, something which people have come to expect. E-commerce is no exception of this. Revenue from e-commerce has been in a steady increase in recent years and is becoming a larger and larger share of overall commerce revenue. For this reason one assumes it to be pertinent for retailers of all sizes to invest in online presence. However, creating a new online store can be difficult, especially if you do not have the time, expertise or money needed to develop, or hire someone to develop an e-commerce website from scratch. Using a so-called e-commerce platform seems like a good solution to this problem as their purpose is to provide an easy and inexpensive way for people without prior technical expertise to start an e-commerce website. The purpose of this paper was to examine if it is possible to create a high quality e-commerce website without having the store owner get into the code, and how easy this was to do. We have examined two of these platforms in particular, Shopify and Textalk, mainly by conducting observations and interviews. The conclusion drawn from this work is that the more basic parts of an e-commerce website are the easiest to create with the platforms. Specific requirements for how the e-commerce website should look are more difficult to fulfil with Textalk and Shopify as the user only has limited control over the design if they’re not editing or writing new code in the platforms. This limited control is possibly the result of a trade-off between ease of use and available options for customizability.

碩士
國立臺北科技大學
資訊與財金管理系碩士班
105
With the rise of the US Peer-to-peer lending market, After nearly a decade development of P2P global network loan platform, There are more and more investors and borrowers Take what you need on each of these platforms , how to make it easier for enterprises to obtain funding is the current research topics。 According to eMarket statistics, Taiwans use of smart phones accounted for 73.4% of the total population , So this study will use a large market share of Android system ,And developed a B2B App for the Android platform , This study will take the Taiwan platform as an example, Reference to the British, the United States of large P2P platform, The study was designed to make it easier for small and medium-sized enterprises to raise funds to avoid the difficult situation of bank loans in the past. System development is divided into two parts, The first part is to view the financial aspects of an enterprise, According to the financial structure can understand the enterprises ability to repay, The second part is borrowing and lending, This function is available to enterprises with financial needs to raise funds for any business.

The blockchain concept forms the backbone of a new wave technology that promises to be deployed extensively in a wide variety of industrial and societal applications. Governments, financial institutions, banks, industrial supply chains, service companies, and even educational institutions and hospitals are investing in a substantial manner in the hope of improving business efficiency and operational robustness through deployment of blockchain technology. This thesis work is concerned with designing trustworthy business-to-business (B2B) market platforms drawing upon blockchain technology and game theory. The proposed platform is built upon three key ideas. First, we use permissioned blockchains with smart contracts as a technically sound approach for building the B2B platform. The blockchain deploys smart contracts that govern the interactions of enterprise buyers and sellers. Second, the smart contracts are designed using a rigorous analysis of a repeated game model of the strategic interactions between buyers and sellers. We show that such smart contracts induce honest behavior from buyers and sellers. Third, we embed cryptographic regulation protocols into the permissioned blockchain to ensure that business sensitive information is not revealed to the competitors. We believe our work is an important step in the direction of building a powerful B2B platform that maximizes social welfare and enables trusted collaboration between strategic enterprise agents.

碩士
中華大學
資訊管理學系碩士班
102
More and more competitions arise in the field of e-commerce due to the advancement of web technology and emergence of Web 2.0, and a greater amount of communication amongst various players is needed at the same time. Users have to go through tens of thousands of commodities and services online in the pursuit of the one they look for. In this process there are platforms that are incompatible with each other that will keep away some trade opportunities as well as the competitive edge in the market. The Service-oriented architecture (SOA) could serve as a framework for heterogeneous platforms to communicate and foster the integration and program re-use. In this way users are free to enjoy an open interface and not limited to the function or platform constructed by certain suppliers. SOA is implemented through the Mainstream Service-Oriented Architecture Methodology (MSOAM). The framework also incorporates with the ubiquitous, convenient and on-demand cloud services in which a great deal of computing information is shared. With minimized management work and real time interaction with service providers, the service can be accessed in a very short time. In this study, MSOAM is used to analyze the current resources of an enterprise, goals to be achieved and items to be integrated. A system is constructed by SOA in the cloud environment that can be run efficiently in order to establish a cloud service platform. By processing the user requests, the platform could find out for the most suitable service. Also through it could the enterprise provide better services and engage in better interaction with its business partners.

碩士
國防大學理工學院
電子工程碩士班
98
Based on SOA (Service-Oriented Architecture) and WCF (Windows Communication Foundation), a production logistics B2B (Business to Business) platform for the panel industry is developed in the thesis. Several core functions, including production logistics data exchange, dynamic service binding, large data transmission, and data security protection, are designed and constructed. The RosettaNet Partner Interfaced Process (PIP) standard is adopted to define the unified business processes and the associated document formats. In addition, WCF and UDDI (Universal Description Discovery and Integration) are utilized to build a dynamic service binding mechanism for easily communicating with different partners. Also, several security measures combining with the dynamic service binding mechanism are used to protect the data transmission security over the Internet. For the comparison of system performance and effectiveness, an off-the-shelf business process engine, webMethods, is used to construct a counterpart platform. According to the two approaches, two paradigm production logistics B2B systems for the panel industry are constructed, respectively. The related functional verification and integrated tests are conducted. Experimental results demonstrate that the designs of the aforementioned four core functions satisfy the desired requirements. It is believed that the developed system architecture and functional mechanisms can be a useful reference for constructing production logistics B2B platform used in the panel industry.

碩士
國立臺灣大學
商學研究所
105
The global B2B e-commerce market size will reach 6.7 trillion USD by 2020. Since the popularity of smart phone, through the application of Big Data, Internet of Things, and Cloud Computing, entrepreneurs who cooperate whit financial institutions and logistics industry have made B2B e-commerce business model ever-changing. Nowadays, new B2B platform companies are springing up across Asia. In order to help entrepreneurs realize the essence of B2B platform business model and adjust their own business model, this research divides B2B platform into four categories and describes their characteristics. Based on these categories and the conception of two-sided market, this research will conduct nine case studies of B2B platform companies. With these characteristics of four categories, entrepreneurs can find the problem of their own B2B platform business model easily.

碩士
國立臺北科技大學
管理學院EMBA華南專班
107
This research is based on the current e-commerce platform as the research subject, and discusses the mechanism of B2B e-commerce platform screening supplier（seller member）. This mechanism can be appropriately and effectively promoted to the target customer（buyer member）, and finally it is suitable. Case Study Take the example of Alibaba, the most successful B2B e-commerce platform today, by understanding how seller members（suppliers）follow the Alibaba platform's key indicators of search rankings, and then how to achieve high scores through various modes of operation. As a result, we successfully recommend ourselves to the search page of the buyer member（target customer）, thereby increasing the chance of the transaction. This study will refer to the relevant literature on the steps and indicators used in the selection process of sellers （suppliers） of this series of e-commerce platforms, such as the 23 selections of suppliers proposed by Diskson（1996）. The evaluation indicators and the supplier selection tool proposed by Mohanty & Deshmukh（1993）, which combined with the expert interview methods in the research structure, are summarized and analyzed to obtain the research results, and then compare the B2B e-commerce（online） and the traditional（offline）. The similarities and differences between the suppliers' selection mechanism and the advantages and disadvantages. The purpose is to provide feasible planning advice for most of the current enterprises that still implement the traditional offline supplier selection mechanism. If they want to refer to the B2B e-commerce platform and upgrade to the online selection mechanism, then can give feasible planning suggestions.

碩士
靜宜大學
資訊管理學系研究所
90
Since the applications over Internet and various user interfaces have been widely applied to the electronic financial services, financial institutions cannot develop practical and competent services without considering these two important factors. However, because the previously built financial service systems are all installed on mainframe computers, it is difficult to add on any new applications and user channels according to the existing architecture. To solve this problem, we propose a 3-tier structure, called POL 3-tier, which is helpful in the process of designing financial service systems. According to the principle of POL 3-tire design, the whole architecture of an electronic financial service system can be considered as a combination of “Presentation Part”, “Operation Part”, and “Legacy Systems”, and then the system designers can develop the presentation formats or user channels separated from the application systems which define the true business logics. Also, the principle guides us to have a chance to logically separate the design of applications from legacy systems. In our research, we also develop an XML-oriented server, called X-server, which plays the role of “Operation Part” in the POL 3-tier architecture and contains the connection modules to the “Presentation Part” and the modules connecting to “Legacy Systems”. On X-Server we have developed a systematic approach to install electronic payment instruments, electronic financing channels, and account consolidation systems, according to the designing principle of POL 3-tier. Practically we also outline the detail specification of X-Server in the thesis.

碩士
國立高雄第一科技大學
行銷與流通管理所
98
B2B(Business-to-Business) E-commerce can assist enterprises to create more competitive advantages and benefits. Besides, adopting B2B transaction platform can associate with all of the suppliers in supply chain. However, surveys showed that most enterprises have lower willingness to adopt the B2B transaction platform.The purpose of this study is trying not only to find out these impact factors of the enterprise adopting B2B transaction platform, but also to prioritize different weights of these factors.This study incorporates literatures review with a case study to establish a 3-level hierarchical framework of all the factors by Technology-Organization-Environment theory. Fuzzy AHP was conducted to analyze the rate of impact factors in the part of research method, and we further find out key success factors by VIKOR Acceptable Advantage among these impact factors.The findings show that Environment Context is the most important context in TOE framework. Otherwise, there are four key success factors found in this result, they are the experience and knowledge of industry, the degree of information distribution, the security of system and infrastructure of enterprises. These results will be helpful to enterprises that intend to adopt B2B transaction platform.

碩士
實踐大學
企業管理學系碩士班
101
This research is based on case analysis about the B2B platform developed and operated by subjected true public listed IT hardware / software / components distributing company Genuine C&C Inc. --the company that established by the researcher C.D. Yeh for 25 years.The researcher is very familiar with the every process along the developing path of this platform, which includes the changes and challenges from both company in-house and dynamics in the market. Therefore, the data and processes applied in this research are very solid and inches-close to the company real business results.Hence, this research conclusions about the influences to the effectiveness of a IT distributing Company derive from B2B platform will be reported as followings： First, the subjected company’s value proposition to suppliers and dealers in different stages differently, depending on the capability of its organization and the fluctuation in the market.This research is conducted by targeting on operating effectiveness and customers responses from the current B2B platform. Second, situated in this booming internet era, subjected company takes advantages by building connections and applications from the special features of this B2B platform.Although the subjected company adopted both conventional business model and internet business model,but the indices ( operation effectiveness and Customers response ) both show positive.Apparently, the co-existence (conventional model and internet model) complement to the operation of the subjected company. Third, the launch of B2B platform, not only improved the operation effectiveness and effectiveness of customers response, but also changes the conventional marketing and ordering mindset of employees and gradually adapt themselves to the new system.This platform encourage suppliers and dealers to give more feedback on this platform as well. This differentiates the subjected company more distinctively from their peering competitors.

碩士
國立高雄餐旅大學
觀光研究所
106
Due to the rise of e-commerce, travel agencies start to employ e-commerce to keep up with the trend. The emergence of online travel agencies makes the travel and tourism industry expand itself into dual-track mode. As e-commerce is bringing a lot of opportunities, outstanding travel agencies must try to administrate both physical channel and virtual channel. When considering cooper-ating with your wholesalers, tour retailers usually evaluate their quality of service and brand image. The purpose of this research is to understand the relationships among brand image, quality of service, customer satisfaction, and repurchase intentions. The research method of this study adopts a convenient sampling method to conduct an online questionnaire survey and employs descriptive statistics to further understand which travel agency is often the choice for its competitors when they choose to do business with. In other words, perceptions of the brand image and quality of ser-vice of the online travel platform services of tour whole-salers would influence their competitors’ satisfaction, and then influence their willingness to repurchase in the future. Through reliability analysis, we are able to determine whether there is a consistency in every aspect. Finally, by using regression analysis we can explore the relationships among all variables, research results, and suggestions. The results of this study indicates 3 aspects of customer experience: 1. Brand images have a significant positive correlation on customer satisfaction. 2. The quality of service displays notable affirmative effects on customer satisfaction. 3. Customer satisfaction prominently affects the willingness of repurchase. The above 3 aspects display that competitors would further reveal the willingness of repurchase when they are contented with utilizing the B2B platform of the tour wholesalers and are satisfied with the brand image as well as what they purchase. This study analyzes the research results of the tour wholesaler B2B platform and proposes relevant academic and management analyses, which can be served as a reference for the development of tour wholesaler platform services.

碩士
國立交通大學
管理學院高階主管管理碩士學程
107
The typical B2B platform usually completes transaction due to the information asymmetry or the nonequivalent scale, resource, and positions amid large and small parties. Vertical B2B platform may integrate sub module suppliers to sell or retail products from upstream to downstream. Horizontal B2B platform is usually not the owner of products offers transaction through introduction of purchasers and suppliers. In this thesis, a horizontal B2B platform in Taiwan semiconductor equipment field is growing upon channels of local brand equipment supplier with strong reputation, who is actually a vertical B2B platform owner. With bundled platforms and selected partners, cooperation in between new or existing brand owners of worldwide and strong local maker enjoys efficient penetration in semiconductor equipment market, and then also performs better reference for all parties in advance packaging field of different territories of worldwide due to success in Taiwan, albeit foundry and OSAT in Taiwan and mainland China are leading players. A value chain matrix is found. It turns out that end customers become to reply on such synergetic cooperation more and more, and proactively consult it for seeking efficient solutions in RD which stimulate more chances for engaging potential technologies and innovation. On the other hand, a further engagement or to manage contrary of business interest of each part in the platforms is a topic to be further investigated.

碩士
國立臺灣大學
資訊管理組
93
Most companies in Textile Industry are on the beginning stage in developing business electronic. There are very limited companies having advanced as the companies of Information & Electronic Industry do. Practically, firms should reconsider to build a business strategy that is heavily requested by buyers to achieve quick response, shorten delivery time, and reduce batch consignment quantity. The strategy should be capable of using information technology that will improve information exchange & communication between up-stream and down-stream, increasing the promptness & transparency of information in supply-chain, ordering fulfillment in an accurate way to avoid bullwhip effect, and reducing enterprise risk. This study reviewed essays in the fields of electronic business, supply chain management, and business collaboration. I also collected and analyzed the data regarding the implementation in industry electronic and supply chain management. Obviously, the electronic industry in business is facing several main difficulties such as high implementation cost, high risk, low willingness of corporation between up-stream and down-stream, lack of authentic security algorithm, shortage of law protection, and inability in evaluating expected effectiveness and opportunities. Business partners between up and down streams mostly communicate by email, then orderly by Internet and EDI privilege system. The network relationship between firms is multiple to multiple (M-M). Because there is no standardization to regulate information exchange, those companies connecting to different supply-chains have to implement different information systems in order to meet the requests. It demands more expense in management, system maintenance and cost. Therefore, companies are discouraged from joining supply chain management projects. This condition hinders the whole industry electronic development in Textiles Industry. This study developed the concept of Textile Industry Supply-Chain Management B2B Platform. It also proposed function, and promotion strategy for the B2B Platform. Through case operation study, it is concluded that the Textile Industry B2B Platform will simplify M-M information connections, reduce implementation expense in information exchange between firms, shorten production cycle time, and cut down cost.

碩士
世新大學
資訊管理學研究所(含碩專班)
101
The pig farmer has played an important role in the overall economic growth in Taiwan. They not only supply the local demand, but also bring in considerable foreign exchange income. The cost of feed takes 65% to 75% out of the total cost of pig farming. The profit of the local pig farmers has reduced since the pork market in Taiwan opened to free import in 2005. Hence, the direction the pig farmer is going in is researching how to save the cost of feed efficiently. This research investigates Taiwan pig farmers by questionnaire to understand and explore the following items: 1. The existing feed procurement in Taiwan pig farmer community. 2. The benefit of Taiwan pig farmer community to use the B2B trading platform. 3. How the B2B trading platform affect the customer relationship management performance. Through literature review, we differentiate pig farmers into observers, lurkers, contributors and purchasers according to network utilization. We thought the function of B2B trading platform should includes information transparency, cost reduction and information security and customer relationship management should includes customer value, customer cost reduction, customer satisfaction, and customer repurchase intention In the 92 received questionnaires, there are 67 pig farmers who trade with FoodChina.com in 2012, which takes 54% of FoodChina.com's clients. Hence, the research is worthwhile to be referred.The result of the research proves that the purchasers highly agree to the functions of B2B trading platform. And the result of the analysis shows that different farm size, different transaction frequency, different transaction quantity, different geographical position of farms, and different trading ports lead to different agreement to the function of B2B trading platform. Through conjoint analysis, this research proves that the service and function provided by B2B trading platform interact with customer relationship management performance. Accordingly, using B2B trading platform to purchase feed is as expected and positively related to managing customer relationship. The pig farmer use B2B trading platform to purchase feed could reduce cost efficiently, and through customer relationship management could also raise the trades on B2B trading platform and increase the repurchase rate.

碩士
國立臺北科技大學
工業工程與管理系EMBA班
103
With the rapid development of Internet marketing, in addition to the traditional export enterprises exhibitors and published in magazine ads, but also more and more actively involved in e-commerce, business export sites, develop new customers and new markets. Customers will be through the Internet to search for in the procurement of products, to find the supplier&;#39;s Web site. Therefore, export business website business, how, through B2B platform operation, so that customers Once found, the enterprise produces a sense of trust, are looking for products that really meet customer needs and accurately, and click on the product under the effective exposure, thereby increasing the conversion of the product inquiry rate. Through case studies that explore the contents of the website of business, products, customers want to have a certain value and need for correct and effective product information, the client via the Internet to learn more business related information, and then ask the next letter, and then through the next line service providers, so that to achieve the purpose of the order transaction. Many export enterprises operating network, as you want to have a good ranking and are searching to and click on the company&;#39;s services and products is bound to have a differentiated, unique selling points, good market position based on customer needs to provide the most valuable and useful product Information headed by weight. This study compared the case to explore, through in-depth interviews with business and data analysis, to bring business to business internet marketing when, how to improve conversion rate proposal, the main purpose of the present study.

This thesis examines Google´s patterns in leveraging its competitive advantage into new markets. In 2018, Google made headlines in Germany when it introduced its payment solution, Google Pay, to the market. Despite some challenges in the lending market, the study demonstrates how Google can use its resources to acquire sustainable competitive advantage in the German B2B lending market. The analysis and interviews showed that Google has the potential for a sustainable competitive advantage through its unique organisational resources. The study explores Google´s capabilities and identifies the platform concept as Google´s market strategy for the German B2B lending market.

碩士
東海大學
高階經營管理碩士在職專班
103
With the development of health food industry in Taiwan, Taiwanese have been focusing on healthy diet and related issues. Health food has become one of the popular items in online shopping and group-buying in Taiwan because of growing demands of health food and health-care products as well as the convenience of online shopping. Thus, the purposes of this study are to more thoroughly investigate the problems of health food industry in electronic commerce (e-commerce), to analyze the feasibility of an individual company importing into e-commerce, and to understand the possibility of health food industry utilizing e-commerce. This study mainly utilized e-commerce with business-to-business (B2B) model. In order to establish the application module of e-commerce, this study divided e-commerce into three categories: group-buying service model, customized service model, and platform management. We expect that the efficiency of e-commerce can not only establish the brand image of a company but also attract more customers; besides, we also believe that e-commerce can achieve customized production and strengthen the relationship with business partners. To understand the difficulties of a company importing e-commerce, we analyzed the difficulties in short-, mid-, and long-term study. In the analysis, we found the reasons of these difficulties are: costs in short-term study, acceptance of personnel in mid-term study, and maintenance costs and use efficiency in long-term study. Therefore, we believe that in the aspects of incentives and technology, health food industry is suitable to import e-commerce, and we expect that the efficiency of e-commerce can improve the current state of this industry. However, the industry needs not only to pay attention to the costs of e-commerce and the acceptance of business partners but also to establish the plan to import e-commerce, so that it can decrease the risks of importing e-commerce.

碩士
臺北城市科技大學
電子商務研究所
107
The global B2B market is expected to reach 6.7 trillion US dollars by 2020, and the B2B e-commerce platform has sprung up around the world. With the popularity of smart phones, through the application of big data, Internet of Things, and cloud computing, with financial institutions and highly developed logistics and transportation industry, combining business flow, logistics, financial flow, information flow, the business model of e-commerce platform has become more Many changes and possibilities are no longer simply selling goods or providing information. Innovative business models are constantly emerging, and a large number of entrepreneurs are eager to develop. In order to help the company understand the appearance of the customer's use of the platform business model and adjust its business model, this study selected 11 electronic professional B2B websites, based on the professional positions of the industry, and conducted questionnaire interviews. Conduct case studies of nine B2B platform companies. This research is more targeted, based on electronic components and active positional experts, using the characteristics of the B2B platform business model, in-depth understanding. I hope that it will make it easier for the company and the customer to find out the advantages and disadvantages of using the platform business model, and how to adjust the future investment model.

碩士
長榮管理學院
經營管理研究所
89
The objects of this study are the vendors who supply merchandise to The Benefit Center for the Union of Governmental and Educational Employees of Tainan County. The study tries, under an e-Commerce environment , to combine the management of supply Chain and the application of Electronic Data Interchange（EDI）in the Internet, to find the guidelines of feasible methods for evaluation and analysis of B2B information service networks , and to figure out the Predicted success key factors which affect Performance of the B2B platform . These factors are then offered to the chained retail logistics for consideration, to prevent their investments from failure. Therefore, the purposes of the study are divided into two parts：1. Investigation of applicable structure of account check through internet for routes of chained retail logistics. 2. From aspects of chained retail suppliers and delivery companies regarding the current problems of account check and switch to account check through internet, feasibility of account check through internet is studied, in order to work out the predicted success key factors which affect the performance of B2B platform in internet. The study is based on the related publications of the key success factors, such as marketing channel, internet, supply chain and comprehension, to determine B2B key success variables and intent of use.. The questionnaire used for the study includes five sections：1. Experience in e-commerce of the surveyed enterprises. 2. Comprehension of B2B platform knowledge of the surveyed enterprises. 3. Factors that the surveyed enterprises intend to use B2B platform. 4. Situations that the surveyed enterprises intend to use B2B platform. 5 Background data of the surveyed enterprises. Total of 139 copies of the questionnaire were issued to the medium- to high- ranking officers of the surveyed enterprises. 101 copies were returned and 94 copies are valid for the survey. Several results are obtained after analysis of the valid statistical data and summarized as follows: 1.There is no difference of comprehension about B2B platform through internet regardless their business types of the surveyed companies. 2.Factors which affect the intent of using B2B platform through internet are same among the surveyed companies in different categories of business. 3.Intent of using B2B platform is partially influenced by the e-Commerce experience of the surveyed companies. 4.Experiences of using B2B platform are no visible differences regardless the business types of the surveyed companies. 5.Amount of information about B2B platform comprehended by the surveyed companies, affects the intent of use of B2B platform by some companies. 6.Some factors of evaluation of using B2B platform affect the intent of use by the surveyed companies. 7.Intent of using B2B platform turns out to be no difference in different types of business of the surveyed companies. 8.Intent of using B2B platform has a remarkable difference when e-Commerce experience and B2B platform comprehension of the surveyed companies are taken into consideration. 9.The surveyed companies with e-Commerce experience agree to use B2B platform for it can enhance its timely manner.

O presente relatório procede à segmentação de potenciais clientes da Hostogether, uma start-up a desenvolver uma plataforma geradora de uma comunidade de proprietários de casas secundárias para alojamento local de curta duração. Define, igualmente, as propostas de valor para cada segmento alvo da empresa, tornando possível aumentar a capacidade de aquisição digital de clientes. O método utilizado foi o de Investigação / Ação, através de revisão de literatura – com enfoque na nova economia de partilha, plataformas digitais e mercado B2B e da análise de dados fornecidos pela Hostogether. Com este relatório de estágio pretende ter-se contribuído para o sucesso da Hostogether no mercado de alojamento local.
This report proceeds to the segmentation of potential clients of Hostogether, which is a start-up that is forming a community of short-term rental owners supported by a platform. Besides that, it also defines the value propositions for each company segments making it possible to increase the companies’ capacity of digital client acquisition. The method used in this report was the Action Research, using the literature review with focus on the new sharing economy, digital platforms and B2B market and the analysis of data provided by the company. With this internship, I intended to have contributed to the success of Hostogether in the short-term rental market.

Spurred on by increasing digitalization and the rise of technology companies such as Facebook, Airbnb or Uber, multi-sided platforms (MSPs) have become increasingly important in a wide range of industries in recent years. In general, MSPs represent an electronic marketplace in which two or more groups of actors interact, and the decisions of individual actors influence the decision-making behavior of the remaining actors. Due to their distributed nature and their interdependencies with institutions, markets, and technologies, MSPs depict unique, new socio-technical artifacts and therefore present researchers with an exciting and challenging research object. Previous research on MSPs have predominantly taken a pro-innovative perspective and have accumulated a vast knowledge base on factors that promote the success of MSPs. However, the triumphant growth and success of MSPs, such as Airbnb or Uber, represent the exception rather than the rule. Most multi-sided platforms are struggling hard to stay viable and often lose this battle. Failure of an MSP can result in massive financial damage for companies, which is revealed, for example, by the $4 billion collapse of General Electric's "Predix" platform. Existing technology diffusion and adoption models provide only anecdotal evidence to the failure of MSPs, which is why knowledge of factors that inhibit the diffusion of MSPs is particularly important. Scholars, therefore, call for a comprehensive and systematic investigation of factors inhibiting the diffusion of MSPs as well as for the development of new or the extension of existing technology diffusion and adoption models to increase their explanatory and predictive validity. Network effects are a key characteristic and a crucial driver for the diffusion of MSPs. The impacts of diffusion-inhibiting factors on network effects have only been superficially examined in previous research. In contrast, the beneficial influence of network effects in the case of one- or two-sided platforms in conventional market relations between businesses and consumers (e.g., game consoles or service platforms such as Airbnb) has been thoroughly investigated. However, dependencies and areas of tension, which mainly occur in the diffusion of technology within or between different organizations (company to company context, B2B), have been neglected. Furthermore, case studies have often analyzed MSPs where management and ownership are carried out by a single organization. Nowadays, however, organizations are no longer isolated. They create their values together and act in corporate networks. As a result, the highly complex management structure within these networks can also influence the diffusion of multi-sided platforms. Dynamic B2B networks are characterized by intensive cooperation between loosely connected organizations in a fast-changing environment with a high degree of uncertainty. The organizations operating in the network are dependent on the rapid exchange of information with their competitors and are therefore in a co-operative and competing business relationship with them at the same time. The management structure within a dynamic B2B network is shared, the goods or services produced are easily interchangeable and are provided by several organizations. Although MSPs have been developed specifically for the interaction of different actors and offer a fast exchange of information between multiple organizations, the diffusion of these systems in dynamic B2B networks is particularly challenging. In summary, MSPs depict new socio-technical information system artifacts that have so far been examined from a pro-innovative perspective. Their manifold interdependencies with institutions, markets, and technologies lead to a highly complex diffusion process in which, among others, internal and external organizational factors, as well as the individuals' pre- and post-adoption behavior must be taken into account. Previous research cannot provide sufficient explanation for why MSPs fail, especially in dynamic B2B networks where a large number of organizations operate dynamically in an environment with frequently changing business relationships. Motivated by the limited explanatory and predictive validity of existing technology diffusion and adoption models for the investigation of multi-sided platforms in dynamic B2B networks, this thesis will examine factors inhibiting the diffusion of MSPs as well as their impact on network effects and on individuals’ pre- and post-adoption behavior. For this purpose, five studies have been conducted to systematically illuminate various partial aspects of the diffusion of MSPs. The first study (Article 1) identified 21 factors that inhibit the diffusion of MSPs in dynamic B2B networks. The second study (Article 2) examined the influence of these 21 inhibiting factors on network effects, which depict main drivers for the diffusion of MSPs. Studies three to five (Articles 3 - 5) each consider the influence of a specific inhibitory factor on individuals' pre- and post-adoption behavior. In detail, article 3 examines the extent to which specific technological features (factor functionalities) influence trust in technology and subsequently, the adoption of the technology. Article 4 examines the extent to which causal attributions (factor blaming other actors) influence users' information system continuance intention. Finally, article 5 analyses the extent to which users' continuance intention is influenced by the personality trait resistance to change (factor spirit of innovations). Taken together, this thesis provides a deeper and more comprehensive understanding of the diffusion of MSPs in dynamic B2B networks. The systematical and comprehensive investigation of factors inhibiting the diffusion of MSPs in dynamic B2B networks contributes to answering various calls for research. By analyzing the relationships between factors inhibiting diffusion and network effects, this thesis contributes to research at the interface between platform and technology diffusion research. Alongside these contributions to research, each of the five articles contained an in-depth and comprehensive discussion on contributions to research and practice.

碩士
國立勤益科技大學
流通管理系
107
Owing to Internet, new technological and communication technology advances, E-Commerce has gained popularity.B2C platform leading the online shopping market in Taiwan. However, Customer loss due to competition or service failure. The purpose of this study explore affecting for B2C customer retention by interactive relationship of return. In this study, it organized and analyzed the data, and then construct a model that relevance of customer Satisfaction, Commitment, Loyalty and Retention. This study used questionnaire survey, collect 402 valid samples and used PLS path analysis. The results show “Trust Rebuilding”, “Service Communication”, and “Relationship Length” have a significant positive effect on “Customer Satisfaction”, in addition “Customer Satisfaction” has a significant positive effect on “Commitment” and “Loyalty”. The most important discovery are “Commitment” and “Loyalty” has a significant positive effect “Retention” and mediation effect between the “Commitment”, “Loyalty”, and “Retention”.

碩士
國立中興大學
企業管理學系所
107
In recent years, the demand for online shopping platforms has increased rapidly under the change of consumer behavior. After realizing the potential development of this market, numerous brand vendors expand merchandising channels by launching their products to online shopping platforms. The online shopping platform consists of more than a single model - B2B2C model and B2C model. Therefore, how do brand vendors select the appropriate model when it comes to online merchandising given various external factors is worth studying. This study uses the game theory to establish a dynamic game and further analyzes the optimal strategy a brand vendor could apply under all kinds of circumstances by considering the substitution effect among different merchandising channels under the two online shopping platform models, the proportion of transaction fees charged by platforms, and the number of consumers on each platform. The results indicate that the demand of B2B2C model grows along with the substitution effect increase, which prompts brand vendors to modify B2C model to B2B2C model and finally, running both models simultaneously. Moreover, it is also shown that the profit of online shopping platforms does not necessarily go up as the transaction fee rises.

The virtual era offers new business opportunities, encouraging the creation of multi-sided platforms where resources can be more efficiently used and interactions between “strangers” can be stimulated, contributing to the development of synergies that enrich all actors. Moreover, these interactions are online based which enforces the platform to implement strategies to increase trustworthiness among participants. The research explores, in a case study approach through qualitative interviews, the trust concept in business to business (B2B) markets and how it can influence the process of innovation. The analysis is centred on a childcare platform that was able to build a system trust, founded on solid relationships and new mechanisms, in a sector that was mainly based on interpersonal trust. Nonetheless, the constant contact between the company and its partners creates an environment where both actors can share ideas, enabling the business to improve and explore potential innovation opportunities. The findings of the research, by some means limited to the scope of the study, contribute to the literature by addressing different concepts of trust in order to understand how trust in childcare services can be strengthened in an online B2B context, with effects at the company and sector levels.
A era virtual oferece novas oportunidades de negócio, incentivando a criação de plataformas multilaterais, onde os recursos podem ser utilizados com mais eficiência e as interações entre “estranhos” podem ser estimuladas, contribuindo para o desenvolvimento de sinergias que enriquecem todos os atores. Além disso, estas interações ocorrem numa base online, o que força a plataforma a implementar estratégias de modo a que consiga aumentar a confiança entre os participantes. A pesquisa explora, numa abordagem de estudo de caso através de entrevistas qualitativas, o conceito de confiança em mercados business to business (B2B) e a forma como esta pode influenciar o processo de inovação. A análise centra-se numa plataforma de cuidados de crianças que foi capaz de construir confiança sistémica, sustentada em relacionamentos sólidos e novos mecanismos, num setor que se baseia principalmente na confiança interpessoal. Adicionalmente, o contato constante entre a empresa e seus parceiros cria um ambiente em que ambos os intervenientes expõem as suas ideias, permitindo à empresa melhorar o negócio e explorar potenciais oportunidades de inovação. Os resultados da pesquisa, de certa forma limitados ao âmbito do estudo, contribuem para a literatura ao abordar diferentes conceitos relacionados com a confiança, de modo a demonstrar como esta pode ser fortalecida em serviços de cuidado de crianças num contexto B2B online, com efeitos ao nível da empresa e do setor.

碩士
國立成功大學
經營管理碩士學位學程(AMBA)
105
Social media has spread among people’s lives -Facebook, Line, and Instagram, for example. With the emergence of social media, as well as the popularity of promotions and transactions on this new channel, it is a big issue for large B2C online shopping platforms to consider how to maintain their competitive advantages. This study takes social media marketing activity as a new factor for B2C online shopping platforms to build brand equity and examines the effect with the other factors which have been identified as the important elements of online brand equity, such as website design, customer service, security, fulfillment and value proposition. The result of this study recognizes that social media marketing activity is the only factor that has a direct and positive influence on customers’ loyalty which is the key component of online brand equity. On the other hand, website design, customer service, security, fulfillment and value proposition can merely affect brand awareness, trust association, and value association, and influence online brand equity indirectly. This finding supports the study that variables of building brand equity will change with different context and identifies that social media marketing activity could be used as a valuable approach to create profits for B2C online shopping platforms and needs to be invested more resources in academic research and practical applications.

碩士
國立政治大學
經營管理碩士學程(EMBA)
100
Taiwan's B2C e-commerce market has undoubtedly highlighted the growing business opportunities. In the world of Internet, E-commerce platform evolution, the increase rate of social networking, mobile devices, and smart phone technology to brings the impact of B2C e-commerce platform, and how used in the textile industry, is the main focus of this study. In the traditional textile market, the fabric suppliers have cluster effect, although many businesses, but the market is too small, and the coverage is too low. Display space is limited, fabrics, products include a wide variety, not all products can go into the market, and production of fabric is a large-scale standardized production with limited space for customized work, which can cause a large qty of leftover storage. Therefore, much misunderstanding and communication between fabric supplier and customers would occur, hence the needs of the customers cannot be satisfied. Through the five forces model, e-commerce, value chain management, STP theory literature review, and digitized textile industry, supply chain management implementation of data collection analysis, brings to understand how digitized textile industries in both upstream and downstream co operation together with the relevant vendors. This study proposes the textile industry value chain management concept of B2C e-commerce platform to explain the B2C platform architecture, content and function, and promote strategies. Meanwhile, the object of Hyperbola as a case study to explore the company's past operating profile, market position, the existing B2B platform, and customer service systems, B2C e-commerce platform for enterprises operating under the mentioned circumstances. B2C platform to simplify the analysis found many to many links to information, increase with the downstream end consumer brands and communication, and facilitate the provision of global customer service, accelerate enterprise in the market response. Only with comprehensive layout, enhancing competitiveness one can be ‘out-the-box’, thus a new peak of Taiwan's textile industry appears.

碩士
逢甲大學
工業工程與系統管理學研究所
98
Internet has changed many people''s living habits, and also has increased access to knowledge. Many corporations have invested in the development of e-books, through the Internet we just need a computer that can read these books. Maybe one day we do not need to go to school. We just use the computer that can still complete our studies. In recent years, there are many e-learning packages were developed by academic research or business innovation, and were deployed on many education organigations. Although the e-learning has been developed for many years, but we don’t clearly understand the effect of learning and student learning behaviors on an e-learning environment. This paper is to investigate the using status on an electronic learning platform to find the student learning behaviors. We take a real case-BB Internet classroom , hoping to use data mining techniques to identify important information of e-learning from learning portfolio, and to observe the professor teaching the same subject in different classes whether the use of the curriculum documents vary. And then use statistical analysis to observe whether the significant differences. Let’s seek to identify important variables in the classroom as a reference for BB Internet classroom.

Este plano de negócio inovador consiste no desenvolvimento de um serviço eletrónico que capacite o consumidor geral com uma maior facilidade na marcação de serviços, conhecidos como algo arcaicos e momentâneos, feitos geralmente de uma forma independente e baseados no passa-palavra. Desde canalizadores, eletricistas, mecânicos, babysitters ou até simples empreiteiros, aquando da necessidade dos referidos, verifica-se a inexistência predominante de algo que centralize todos estes serviços e os disponibilize de uma forma fácil e prática ao público em geral. O presente plano de negócio, ao qual se deu o nome de “Handy”, tem assim o objetivo final de desenvolver uma plataforma única online que esbata todos os obstáculos acima mencionados, aproximando os referidos profissionais e consumidores à distância de um click. Para isto, e querendo-se este plano de negócio viável em todos os sentidos, procedeu-se à revisão de literatura sobre os temas envolventes mais relevantes. Estruturando estas temáticas, numa ordem lógica, houve logo a necessidade de entender a envolvente inicial que a Handy encontrará, especialmente no panorama atual de startups em Portugal. Após a realização deste estudo, foi importante perceber as limitações e desafios inerentes a uma plataforma que, tal como a Handy se propõe a ser, agregue, diretamente, dois diferentes tipos de agentes no processo de consumo. Por fim, e de modo a complementar os dois anteriores pontos, debruçou-se acerca do estado atual do e-commerce nacional. Os seguintes capítulos demonstrarão todas as práticas acima enumeradas, sustentando a proposta de valor elevada existente neste plano de negócio.
This innovative business plan consists on the development of an electronic service that enables the general consumer with greater ease in booking services, known as somehow archaic and momentary, generally done independently and based on the word of mouth. From plumbers, electricians, mechanics, babysitters to simple contractors, when these are needed, there is a predominant lack of something that centralizes all these services and makes them available in an easy and practical manner to the general public. The present business plan, which was named “Handy”, has the ultimate goal of developing a unique online platform that overcomes all the aforementioned obstacles, bringing these professionals and consumers together by the distance of one click. In order to develop this and having the need to sustain this business plan as a viable one in all senses, a literature review was carried out on the most relevant surrounding themes. Structuring these in a logical order, there was soon the need to understand the initial environment that Handy will find, especially on the current panorama of startups in Portugal. After carrying out this study, it was important to understand the limitations and challenges inherent to a platform which, like Handy proposes to be, directly aggregates two different types of agents in the consumption process. Finally, and to complement the two previous points, the literature review focused on the e-commerce’s current state throughout the Portuguese territory. The following chapters will demonstrate all the practices listed above, supporting the high-value proposition existing in this business plan.

O projeto a seguir busca descrever as etapas envolvidas na construção de uma coletânea infantil, tendo como base a obra Conto em casa, publicada pela Editora Raiz, em novembro de 2020, bem como a importância em se publicar temas atuais e sensíveis para crianças, de forma a preencher os quesitos pedagógicos, sociais, psicológicos e artísticos – responsabilidade inerente à profissão de um editor – em um período de confinamento e isolamento social por conta da pandemia causada pelo novo coronavírus. Desta forma, o presente trabalho objetiva expor tanto as etapas quanto a dinâmica editorial que envolve as decisões tomadas por um editor no processo de produção de um livro. Busca também contribuir com o mercado editorial ao evidenciar a relação de uma editora com outros agentes editoriais, quando o lançamento físico já não é possível em época de pandemia, e as ações digitais precisam ser redefinidas para se alcançar público, venda e, principalmente, incentivar a leitura.
The following project seeks to describe the steps involved in the construction of a children's collection, based on the work Conto em casa, published by Editora Raiz in November 2020. It also aims at examining the importance of publishing current and sensitive themes for children, in order to fulfill the pedagogical, social, psychological, and artistic requirements – responsibility inherent to the profession of an editor – in a period of confinement and social isolation due to the new corona virus pandemic. Thus, the present work aims to expose both the stages and the editorial dynamics that involve the decisions made by an editor in the process of producing a book. It seeks to contribute to the publishing market by highlighting the relationship of a publisher with other publishing agents, when the physical release is no longer possible in times of pandemic, and digital actions need to be redefined in order to reach the public, sales, and especially to encourage reading.