Relevant bibliographies by topics / B2B platform

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'B2B platform'

Author: Grafiati
Published: 6 September 2023

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Journal articles on the topic "B2B platform"

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Liu, Hui. "Study on Enterprise Network Based on B2B Website Platform." Applied Mechanics and Materials 66-68 (July 2011): 973–77. http://dx.doi.org/10.4028/www.scientific.net/amm.66-68.973.

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A new type of enterprise network based on B2B website platform, which is expanding constantly, has appeared now. Such new enterprise network based on B2B website platform is different from traditional network in competition and cooperation among members, dynamics of enterprise network and scope of network. An enterprise joins a B2B website platform in order to complement each other’s advantages and create competitiveness. According to the basic features of B2B platforms, we selected 4 indexes including correlativity, centrality, scope and stability of network to analyze the effect of B2B enterprise network on enterprise performance.
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Tian, Kun, Xintian Zhuang, and Beibei Yu. "The Incentive and Supervision Mechanism of Banks on Third-Party B2B Platforms in Online Supply Chain Finance Using Big Data." Mobile Information Systems 2021 (May 18, 2021): 1–16. http://dx.doi.org/10.1155/2021/9943719.

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The incentive and supervision design of cooperation between banks and B2B platforms was studied under the electronic warehouse receipt pledge financing model. Under the assumptions of B2B platform risk, neutrality, and risk aversion, a principal-agent model for cooperation was established between banks and B2B platforms. Its purpose was to expand and compare the models by adding supervision variables. It also helps to analyze the effects of risk aversion coefficients on effort level, fixed payment, incentive coefficients, and the impact of bank income. This paper has analyzed the banking system’s incentives and supervision mechanisms by performing numerical analysis on big data. We have used MATLAB for numerical analysis. The results show that banks’ expected benefits when cooperating with risk-neutral B2B platforms are always greater than the expected benefits obtained when cooperating with risk-averse B2B platforms. But when banks act, the increase in profits exceeds the cost of regulatory measures. Besides, when the bank takes supervisory measures, the profit will be greater than the profit without supervisory measures. Hence, the B2B platform’s ability to recover losses is positively correlated with the bank’s expected utility. The cost coefficient of the B2B platform is negatively correlated with the bank’s expected utility. The risk aversion degree does not affect the optimal effort level of the B2B platform, but it affects the optimal fixed payment and the optimal incentive coefficient.
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Dagar, Vaibhav. "Vyaapaar – B2B Outsourcing Platform." International Journal for Research in Applied Science and Engineering Technology 9, no. 12 (December 31, 2021): 589–93. http://dx.doi.org/10.22214/ijraset.2021.39151.

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Abstract: The project is a responsive Web application that will allow businesses from a variety of industries to register, upload, and bid on projects. Businesses on this platform will provide their project requirements and budget, and other businesses in that domain will be able to bid on their quote and provide their business profile. The project owner can then award their project to the company that best meets their budget and requirements. The primary goal of this project is to provide opportunities for businesses to assist one another during these difficult times due to the COVID-19 Pandemic. This project provides registered businesses with a platform to outsource their projects at a reasonable cost with no or minimal workforce, and businesses that are out of business or trying to survive economically will be able to get enough business to sustain themselves by bidding and proposing to projects available on the Vyaapaar application's platform. Keywords: outsourcing, business-to-business, web application, mobile application
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Makarova, Aleksandra Igorevna, Meri Amiranovna Valishvili, Alexey Alexeevich Shestemirov, Vladimir Sergeevich Bereznyakovskiy, and Natalia Grigoryevna Bondarenko. "Blockchain impact on the B2B sales market." LAPLAGE EM REVISTA 7, Extra-D (July 12, 2021): 200–207. http://dx.doi.org/10.24115/s2446-622020217extra-d1086p.200-207.

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Advances in ICT, such as the Internet, have led to the development of electronic marketplaces for business (B2B) where different sides of the market come into contact with each other. However, despite technological innovation, e-B2B sales markets still suffer from various problems inherited from traditional exchanges. The purpose of this study is to determine the blockchain impact on the B2B sales market when introducing a new generation of blockchain-based B2B platforms. The study presents approaches to the concept of a blockchain-based B2B trading platform. The problems in the traditional electronic B2B sales market, as well as the possibilities of blockchain-based B2B trading platforms in solving the problems of existing B2B markets, are identified. The authors determine that blockchain-based B2B trading platforms eliminate various problems that are currently damaging the B2B sales market worldwide and should have a positive impact.
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Zhang, Jing, and Mingfei Du. "Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands." Journal of Business & Industrial Marketing 35, no. 4 (April 1, 2020): 721–40. http://dx.doi.org/10.1108/jbim-06-2018-0190.

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Purpose This study aims to investigate how business-to-business (B2B) companies use message strategies on social media platform and how these strategies are effective in improving customer perceived value and encouraging customer engagement, as well as how B2B companies differ from business-to-customer (B2C) counterparts in terms of utilization and effectiveness of social media message strategy. Design/methodology/approach Based on content analysis of Sina Weibo brand pages and survey of website visitors, this paper examines the differences of social media message strategies and their impacts upon customer perceived value and customer engagement between B2B and B2C companies. Findings B2B companies use more rational appeals and less emotional appeals, have lower degree of informativeness and perform better in interactivity and variety than B2C companies. These five dimensions of message strategy have different roles in engaging customers via perceived value across B2B and B2C settings. Originality/value The research makes significant contributions to B2B social media marketing literature by answering two interrelated questions, namely, “What companies are doing?” and “What companies should do?” on social media websites. Besides, it provides insightful implications for B2B companies on how to implement appropriate message strategies in their social media marketing efforts by conducting Importance-Performance Analysis.
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Matzner, Martin, Tobias Pauli, Emanuel Marx, Jürgen Anke, Jens Poeppelbuss, Erwin Fielt, Shirley Gregor, et al. "Transitioning to Platform-based Services and Business Models in a B2B Environment." Journal of Service Management Research 5, no. 3 (2021): 143–62. http://dx.doi.org/10.15358/2511-8676-2021-3-143.

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Given the considerable success of companies such as Apple, Amazon or Airbnb, the term platform is on everyone’s lips today. Accordingly, platforms have long since also found their way into service science. However, mastering the transition from established product-sales-based offerings to platform-based services and business models comes with a multitude of challenges. In a B2B context, incumbent companies need to carefully evaluate how they can benefit from the establishment of platforms, especially in light of the effects on their existing business models and ties to other actors. Hence, we invited scholars with different backgrounds to provide viewpoints on the opportunities and challenges of the transition to platform-based services and business models in a B2B environment. The individual commentaries provide various insights on how to conduct this transition and benefit from it successfully. To do so, they contrast different approaches for establishing and governing ecosystems around platforms, discuss B2B-specific pitfalls and opportunities of platform business models, uncover the supporting role of platforms for smart service development, and stress the importance of platform and ecosystem thinking as a necessary mindset.
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Chen, Na, Lei Shi, and Junjie Jin. "Study on Incentive Mechanism of Electronic Warehouse Receipt Financing Mode in Online Supply Chain Finance." SHS Web of Conferences 154 (2023): 02003. http://dx.doi.org/10.1051/shsconf/202315402003.

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We take the electronic warehouse receipt business patterns of online supply chain finance as the research object, and based on the perspective of moral risk prevention and adverse selection, with the goal of maximizing the overall benefits of supply chain, we focus on the incentive mechanism between banks and B2B platform and its own logistics enterprises. By constructing the expected profit function, the optimal profit function of the bank and the B2B platform can be deduced, which can directly stimulate the B2B platform and its own logistics enterprises, so as to prevent the moral hazard of the B2B platform. The relevant parameters are assigned and some parameters are simulated and analyzed by MATLAB. Therefore, we get the variation trends of related functions and the influencing factors, and verify the incentive model has certain practical value. Through the establishment of incentive mechanism we find that it is very useful for reducing the risk of principal-agent and credit bank. Risk reduction will greatly improve the enthusiasm of B2B platforms and their own logistics enterprises.
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Brecht, Patrick, Daniel Hendriks, Manuel Niever, Carsten Hahn, Felix Pfaff, Simon Rapp, and Albert Albers. "LINKING DIGITAL B2B PLATFORM BUSINESS MODELS AND PRODUCT DEVELOPMENT: A BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW." Proceedings of the Design Society 3 (June 19, 2023): 2465–74. http://dx.doi.org/10.1017/pds.2023.247.

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AbstractDeveloping digital platform business models, especially in business-to-business (B2B) markets, has a high potential for companies who successfully develop their products in generations. The model of SGE - System Generation Engineering describes the development of mechatronic systems on subsystem level. The authors investigate to what extent a comprehensive and unified methodology can be identified, connecting the research areas of product development and digital B2B platform business models. Therefore, this study conducted a bibliometric analysis of scientific data to identify a research gap and a qualitative literature review to affirm the relevance of future research in this research area. The results show a gap between the research areas of digital B2B platform business models and product development. Essentially, several renowned platform researchers suggested performing future research with a methodology that fulfils the following purposes: (1) improve the general understanding of digital platforms, (2) understand their success factors and development, and (3) deal with challenges (e.g., monetization) and loss of valued personal relations in B2B markets through digitization.
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Kama, Mame Sanou. "Evaluation of Most Effective Third-Party E-Commerce Platform in Senegal." INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT 3, no. 6 (2018): 42–54. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.36.2003.

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With the fast development of the new information and communication technologies and their current involvement in the business world, no country as less developed as it can be, can’t ignore them. Developed and emerging countries have understood it and have very early exploited the opportunities offered by these information and communication technologies. One of their most compelling opportunities is the emergence of electronic commerce. However, the e-commerce is not limited to the purchase and sale of goods and services through the Internet, but it requires a strategic regulation for its proper functioning; because its development passes through its proper functioning. In the majority of the less developed countries, e-commerce is still at its embryonic stage where the large part of online transactions happens in social networks like Facebook and Whatsapp. Senegal is one of those countries, therefore the objective of this research to find a solution on how to organize the Senegalese e-commerce market by proposing the most effective third-party e-commerce platform that can be suitable to its market. There are different types of e-commerce but the most known, used and that have proved their effectiveness are the B2B e-commerce, B2C e-commerce, and C2C e-commerce. According to the Statistics Portal, Statista, the B2B e-commerce worldwide gross merchandise volume was 7,300 billion USD in 2016 and the B2C e-commerce worldwide sales reached 1,859 billion USD the same year. As for the C2C e-commerce, eMarketer estimated its worldwide sales at 1,915 billion USD in 2016. Therefore, they are the third-party e-commerce platforms used as the alternatives and from which the best for the Senegalese e-commerce market is evaluated in the research through the use of the analytical hierarchy process (AHP). The results have shown the B2B third-party e-commerce platform to be the most effective for the Senegalese market; without overlap of alternatives within uncertainties as of the result of the sensitivity analysis.
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ŚCISŁO, Agnieszka. "BUSINESS-TO-BUSINESS PROCUREMENT MARKETPLACES AS AN INNOVATION OF PROCUREMENT PROCESS OF SMALL AND MEDIUM ENTERPRISES." Nowoczesne Systemy Zarządzania 10, no. 1 (December 18, 2015): 249–60. http://dx.doi.org/10.37055/nsz/129363.

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Technologia IT, w tym handel elektroniczny b2b, od wielu lat są wykorzystywane w procesie zaopatrzenia przez duże korporacje. Od niedawna zaawansowane narzędzia wspierające zakupy b2b realizowane przez Internet są dostępne również dla mniejszych podmiotów. Celem niniejszego artykułu jest przedstawienie możliwości wykorzystania platform zakupowych b2b przez małe i średnie przedsiębiorstwa działające na rynku polskim. Zaprezentowano korzyści wynikające ze stosowania internetowych platform zakupowych przez niewielkie przedsiębiorstwa oraz wady tego rozwiązania.
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Dissertations / Theses on the topic "B2B platform"

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Vojta, Jan. "Architektura 3M značek a práce s nimi, case study 3M – z pohledu B2B, interních specialistů a marketérů." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359869.

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Brand portfolios of multinational firm are a complex organism which is managed by headquarter of organization, in particular by the brands architecture and rebranding. The distributors create a direct feedback relationship from the market and they significantly influence any success of brands. The specific work of marketing personnel with brands is thus influenced by many stakeholders on the market and, in consequence, the specific work becomes a complex marketing activity. This master thesis is concerned with the architecture of the specific portfolio of 3M and the work with its brands. The aim is (i) to map architecture of the specific portfolio of 3M House of Brands and (ii) to assess rebranding form 2015 and (iii) to analyze the work with 3M brands and to formulate recommendation for improvements of the work with 3M. The first part is considers the architecture of brands from a theoretical viewpoint which provides a basis for the mapping of 3M House of Brands. There is also specified marketing research methodology which is applied in the practical part of the thesis concerned with specific secondary data, questionnaire survey and deep interviews. In the practical part of the master thesis there is analyzed 3M Case Study, in which there is described and assessed the empirical research of 3M brands. The research consists of two parts: (1) questionnaire survey orientated on B2B distributors, and (2) deep interviews carried out with 3M marketing and special personnel. The comparison and synthesis of more qualitative data appears that the most important result. The 3M perspectives of the marketing personnel and the distributors on the selection of brand activities differ in spite the fact that their aims are similar. The key recommendation of this thesis is, therefore, to give more importance to preferences of the market and create upon this empirical basis more effective branding activities.
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Canillas, Rémi. "Privacy and Security in a B2B environment : Focus on Supplier Impersonation Fraud Detection using Data Analysis." Thesis, Lyon, 2020. http://www.theses.fr/2020LYSEI118.

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La fraude au fournisseur (Supplier Impersonation Fraud, SIF) est un type de fraude se produisant dans un contexte Business-to-Business (B2B), où des entreprises et des commerces interagissent entre eux, plutôt qu'avec le consommateur. Une fraude au fournisseur est effectuée lorsqu'une entreprise (fournisseur) proposant des biens ou des services à une autre entreprise (client) a son identité usurpée par un fraudeur. Dans cette thèse, nous proposons, d'utiliser les techniques et outils récents en matière d'apprentissage machine (Machine Learning) afin de résoudre à ces différents points, en élaborant des systèmes de détection de fraudes se basant sur l'analyse de données. Deux systèmes de détection de fraude basés sur l'analyse de données sont proposés: ProbaSIF et GraphSIF. Ces deux systèmes se composent d'abord d'une phase d'entraînement où les transactions historiques sont utilisées pour calculer un modèle de données, puis d'une phase de test où la légitimité de chaque transaction considérée est déterminée. ProbaSIF est un système de détection de fraudes au fournisseur qui se base sur un modèle bayésien (Dirichlet-Multinomial). ProbaSIF utilise la probabilité d'un compte en banque à être utilisé dans une transaction future d'une entreprise pour déterminer sa fiabilité. GraphSIF, le second système de détection de fraude au fournisseur que nous proposons, a pour but d'analyser les propriétés relationnelles créées par l'échange de transactions entre une entreprise et ses fournisseurs. À cette fin, une séquence de différents graphes compilant tous les liens créés entre l'entreprise, ses fournisseurs, et les comptes en banque utilisés pour payer ces fournisseurs, appelés séquence de comportement, est générée. Une transaction est catégorisée en l'ajoutant au graphe le plus récent de la séquence et en analysant les motifs formés, et en les comparant à ceux précédemment trouvés dans la séquence de comportement.Ces deux systèmes sont comparés avec un jeu de données réelles afin d’examiner leurs performances
Supplier Impersonation Fraud (SIF) is a kind of fraud occuring in a Business-To-Business context (B2B), where a fraudster impersonates a supplier in order to trigger an illegitimate payment from a company. Most of the exisiting systems focus solely on a single, "intra-company" approach in order to detect such kind of fraud. However, the companies are part of an ecosystem where multiple agents interacts, and such interaction hav yet to be integrated as a part of the existing detection techniques. In this thesis we propose to use state-of-the-art techniques in Machine Learning in order to build a detection system for such frauds, based on the elaboration of a model using historical transactions from both the targeted companies and the relevant other companies in the ecosystem (contextual data). We perform detection of anomalous transactions when significant change in the payment behavior of a company is detected. Two ML-based systems are proposed in this work: ProbaSIF and GraphSIF. ProbaSIF uses a probabilistic approach (urn model) in order to asert the probability of occurrence of the account used in the transaction in order to assert its legitimacy. We use this approach to assert the differences yielded by the integration of contextual data to the analysis. GraphSIF uses a graph-based approach to model the interaction between client and supplier companies as graphs, and then uses these graph as training data in a Self-Organizing Map-Clustering model. The distance between a new transaction and the center of the cluster is used to detect changes in the behavior of a client company. These two systems are compared with a real-life fraud detection system in order to assert their performance
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Hanusa, Isabel. "Opportunities and Challenges for a B2B Trading Platform of Secondary Raw Material : An Exploratory Analysis based on the Sourcing Process of Sustainable SMEs in the Fashion and Textile Industry." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26382.

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Fashion and textile upcycling is currently considered a time-consuming and labour- intensive process. Since textile waste materials are not readily available as a secondary raw material, the process of sourcing pre- and post-consumer textile waste usually requires a lot of time and effort, and often results in a high inconsistency in input materials. In consequence, upcycling operations are generally difficult to scale up. In order to address this issue, this research study aims to explore the current sourcing process of secondary raw material as well as the opportunities and challenges this sourcing process implies for a B2B trading platform of secondary raw material. In order to serve the purpose of this research study, semi-structured interviews with experienced professionals from five small and medium-sized fashion and textile upcycling companies have been conducted. The empirical data collected through the semi-structured interviews was analysed using an inductive approach of qualitative content analysis. The overall findings suggest that concerning the sourcing process of post-consumer textiles for upcycling, the identified opportunities for a B2B trading platform outweigh the challenges. However, pre-consumer textile waste is often provided in the form of an already upcycled yarn from fabric or garment suppliers which gives the impression that a B2B trading platform is less relevant in this case. Nevertheless, the empirical results might have been impacted by the small sample size and the strong focus on post-consumer textiles. Therefore, more research is necessary in order to understand how SMEs working with pre-consumer textile waste source their input materials for upcycling and which opportunities and challenges this potentially different process implies for a B2B trading platform of secondary raw material.
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Tang, Xinlin. "Inter-organizational Relationship Portfolio Management: A Digital Enablement Perspective of Process Alignment and Process Innovation." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-08172007-165450/.

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Thesis (Ph. D.)--Georgia State University, 2007.
Title from file title page. Arun Rai, committee chair; Detmar Straub, Wesley Johnston, Mark Keil, committee members. Electronic text (163 p. : ill. (some col.)) : digital, PDF file. Description based on contents viewed Oct. 15, 2007. Includes bibliographical references (p. 128-131).
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Enlund, Elin, and Jennie Nilsson. "Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-296518.

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Today, the fashion industry is responsible for 4 per cent of the global greenhouse gas emissions in the atmosphere and 20-35 per cent of the microplastics in the ocean. It is thereby a highly debated industry when it comes to environmental sustainability. Different actors in the sector are stressing how reducing the ecological impact of the business is a matter of staying competitive forward. Many actors in the industry are trying to change towards reducing its effects on the environment. Still, complex global supply chains and business models such as ‘fast fashion’, i.e. fashion produced under short cycles, make it difficult. For an industry that wants to reduce its impacts on the environment, including a worldwide complex supply chain, and customer demand for ecommerce is increasing every day, adopting sustainable decision packaging suctions is essential. Our research shows that the investigated companies have prioritised sustainability aspects for their garments; however, sustainability focus on packaging can sometimes fall behind, and external guidance is sometimes needed. This research will investigate how an incumbent packaging firm can influence its customers in the fashion industry to make more sustainable decisions regarding packaging. It will be done by a digital platform that performs lifecycle assessments (LCA) in the early stage of the development process. Our research will investigate how this platform can create maximum value for its customers in the fashion industry. Hence, this research includes interviews with and reviews of actors in the industry to explore what drives and institutional logics (parameters) affect how different actors in the fashion industry are approaching sustainability today. Findings show that there exist drivers and institutional logics in these company cases. The most extensive drivers are standards and regulations, consumer awareness, competitive advantage and top management. The study further suggests that larger actors seem to be more affected by external factors such as standards and regulations and public pressure. Smaller actors seem to be more affected by internal drivers, such as top management and originality. This research proposes that some influential institutional logics affect how companies are approaching sustainability. The results reveal that companies with prices in the mid-market segment, headquarter location in Europe, product type sportswear, and high revenue are working more than other actors in the industry when it comes to sustainability today. During this research, it was possible to see that some barriers exist to become more sustainable. These include uncertainty and lack of knowledge, lack of transparency, increased costs, complex supply chain, packaging being less prioritised in working with sustainability, the functionality of sustainable packaging being rarely something that could be compromised. After the data collection, conclusions regarding the platform’s ability to influence customers in the fashion industry to make more sustainable decisions regarding their packaging solutions could be made. These include that the platform should be transparent, the magnitude of data, and well incorporated in the upcoming sales- and design process. However, it is shown that using LCA in a platform like this is helpful as a guiding tool and as a first initial conversation when developing a product. Further earlier scholars agree that sustainability aspects should be included in such an early stage as possible in the development process to ensure the most sustainable product during its lifetime possible. Furthermore, those companies without any person responsible for sustainable packaging or key performance indicators (KPIs) focusing on this specific area might be more interested in such a platform. This study will contribute to research by serving as a foundation for other actors looking into the possibilities of implementing a platform to guide and influence their customers to make more sustainable decisions, indicating what functional applications should be included and whatcustomers to target in such platform. Further research should investigate this topic on a broader scale, looking into a more extensive and more diverse sample and a possible application of this study in other industries.
Modeindustrin står idag för 4 procent av de globala utsläppen av växthusgaser i atmosfären och 20–35 procent av mikroplaster i haven. Det är därför en högt debatterad bransch när det kommer till just hållbarhet. Flera aktörer i sektorn, trycker på att företag i branschen måste förändras för att kunna vara konkurrenskraftig framåt. Därför arbetar många företag just nu med att reducera sitt klimatavtryck. Trots det, har branschen ofta en global och komplex leverantörskedja med affärsmodeller som inkluderar vad som på engelska benämns ’fast fashion’, mode som produceras under korta cykler, vilket gör det svårt för företag inom branschen att verkligen bli hållbara. Modeindustrin har många gånger viljan och intentionerna att minska sin klimat påverkan, men tillsammans med en komplex leverantörskedja och ökad efterfrågan på e-handel, är det extra viktigt att kunna ta hållbara beslut när det gäller förpackningar. Denna studie visar att de undersökta företagen i modeindustrin har prioriterat arbetet med hållbarhet främst i delar som tillhör produktionen av kläder. Emellertid kan hållbarhetsfokuset gällande förpackningar falla i skymundan, då kan en extern konsultering vara till hjälp. I denna studie kommer vi att undersöka hur ett etablerat företag inom pappersförpackningsindustrin kan uppmuntra och influera sina kunder inom modeindustrin att ta mer hållbara beslut gällande förpackningar. Det kommer att göras möjligt genom en digital plattform som erbjuder livscykelanalys (LCA) i en tidig del av produktutvecklingsprocessen. Vår studie kommer vidare att undersöka hur denna plattform kan skapa maximalt värde för dess användare. Därför innehåller denna studie intervjuer med, och undersökning av, företag i modeindustrin för att kunna förstå vad som driver dem till att vara mer hållbara samt vilka institutionella parametrar som påverkar hur hållbara olika företag i branschen är. Resultatet visar att det finns drivkrafter och institutionella parametrar när det kommer tillhållbarhet hos dessa företag. De funna drivkrafterna är standarder och regelverk, konsumentmedvetenhet, konkurrenskraft, offentliga påtryckningar, företagsledning, originalitet och övriga externa intressenter, så som aktieägare och kundinflytande. Studien antyder vidare att större aktörer verkar vara mer påverkade av externa faktorer som standarder och regelverk och offentliga påtryckningar. Medan mindre aktörer verkar vara mer påverkade av interna drivkrafter, såsom företagsledning och originalitet. Denna forskning föreslår att det finns vissa inflytelserika parametrar som påverkar hur företag arbetar med hållbarhet. Resultatet visar att företag med priser i mellansegmentet, med huvudkontor i Europa, med sportkläder och med hög omsättning arbetar mer med hållbarhet än andra aktörer i branschen. Det visade sig även under denna studie att det finns vissa hinder för företag att vara mer hållbara. Dessa inkluderar osäkerhet och brist på kunskap, brist på transparens, ökade kostnader, komplex leverantörskedja, att förpackningar är mindre prioriterat i hållbarhetsarbetet samt att funktionalitet av förpackningar sällan är något som kan tummas på. Efter datainsamlingen kunde slutsatser om plattformens förmåga att influera kunder inom modebranschen att fatta mer hållbara beslut om deras förpackningslösningar göras. Dessa inkluderar att plattformen ska vara transparent, inneha stor mängd data av produktbibliotektet och vara väl införlivad i den kommande försäljnings- och designprocessen. Det visades dock att användning av LCA i en sådan plattform är främst till hjälp som ett vägledande verktyg och vid ett första inledande samtal vid produktutvecklingen. Vidare, är tidigare forskning överens om att hållbarhetsaspekter bör ingå i ett så tidigt skede som möjligt i utvecklingsprocessen för att säkerställa en så hållbar produkt som möjligt under hela dess livstid. Dessutom kan de företag som saknar en profession som är ansvarig för hållbara förpackningar eller saknar nyckeltal (KPI) som fokuserar på detta specifika område vara mer intresserade av en sådan plattform. Denna studie bidrar till forskningen genom att fungera som en god grund för andra organisationer som ser på möjligheterna med att implementera en plattform för att vägleda och uppmuntra sina kunder att fatta mer hållbara beslut, vilket visar vilka funktionella applikationer som ska inkluderas och vilka kunder att rikta in sig på en sådan plattform. Ytterligare forskning bör undersöka detta ämne i bredare skala, undersöka ett mer omfattande och mer varierande urval och en eventuell applicering av studien inom andra branscher.
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Sandberg, Emelie, and Anna Öhling. "Integration of Digital Communication in B2B Companies : A qualitative case study of Company X." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68165.

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In communication and marketing there have been a shift from a transaction focus with emphasis on persuasion to a relationship focus referred to as a two-way communication with increased interactivity. Traditional companies are challenged to understand how their business can take advantage and adapt to the digital changes and opportunities when it comes to communication and building relationships and gain the ability to anticipate and deliver what customers expect them to. B2B companies have a slower adaption to digital media and digital changes compared to B2C companies and when it comes to digital channels there is many opportunities to discover. B2B companies still feel dependent on traditional communication when it comes to building relationships but the digital trend pressure companies to get involved and keep up digitally. The constantly expanding digital landscape force B2B companies to find a way to utilize digital platforms and channels in order to create strong digital relationships with retailer and audience The purpose of this study is to investigate and gain an understanding how B2B wholesalers communicate and build digital relationships with retailers. A qualitative method is used featuring a single-case study with Company X a B2B firm operating in the wholesale trade business as a producer and a wholesaler. Data used in the study is collected from semi-structured interviews with employees from the sales and marketing department. Digital marketing is one of the most emerging tools within communication, that B2B businesses not yet use to its full potential but are eager to discover the opportunities and advantages B2C companies adapted for a long time. B2B businesses use digital tools to support and strengthen the communication and relationship with retailers however findings reveal traditional tools is still the prefered communication method in B2B. Our findings suggest how there are still qualities lacking in digital communication that can only be achieved through traditional communication with psychical meetings. Empirical suggestion on how a B2B company can adopt techniques from B2C and apply it in a B2B context.
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Falkenberg, Adam, and Christian Esselin. "B2B SHARING PLATFORMS. THE NEXT LOGICAL STEP : A qualitative study investigating what drives or hinders the business to business sharing economy." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-161221.

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The sharing economy has become a widely known phenomena, however, the main focus has always been on sharing between consumers, with firms like Airbnb and Uber at the center of the conversation. There is plenty of material written on the sharing economy in a consumer context, however, there is a glaring gap in current literature when it comes to sharing between businesses. There is a need for an analysis of what drives sharing between businesses, in order to identify potential differences between the consumer and the business environment. This study aims to answer the following research question: Why and to what extent do the factors convenience, financial, sustainable and uncertainty entice or deter management participation in the B2B sharing economy? The factors investigated in the study is derived from current literature. From the literature a conceptual model was developed. To complement the secondary data interviews were held to get a better grasp of sharing in a business context. The results suggests that there is an importance hierarchy in between the factors from most to least important as follows; financial, uncertainty, convenience and sustainability. Finally, the study contributes with a revised conceptual model where data from the results are used to modify the model derived from previous literature. The revised conceptual model can guide business to business sharing platforms when developing marketing strategies for their platforms. In addition, the insights gained from the study can be used when developing a platform or business model by prioritizing the more important factors.
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Abou, Osman Andrei, and Amela Gerzic. "Content creation activities related to content marketing through social media. : A qualitative study in a B2B context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67310.

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Background: Companies have lately been engaging their business activities onto social mediaand its platforms. They are taking advantage of the opportunities provided by social media and they are starting to realize the importance of content marketing. Problem Discussion: Content marketing has been researched previously research. However, the research regarding B2B content marketing and the differences between B2B and B2C content is still rather limited. The question lingers whether the same principles apply to firms working with B2B as well. Moreover, a clear framework or guide regarding the way that content should be created does not yet exist – a guide including the aspects may be taken into account when creating content and implementing content marketing. Purpose: The purpose of this study is to understand and describe how companies deal with the content creation process, within content marketing through social media. Research Question: How do companies handle content creation for content marketing through social media? Methodology: This thesis has taken a qualitative and abductive approach on the study. It hasbeen based on a multiple-case study, where semi-structured interviews took place with sevenfirms working with content marketing and content creation - in a B2B context. Conclusion: All seven firms have a uniform understanding of content marketing, aligned withprevious research. The study concludes that there are similarities between the ways that companies handle content marketing. Furthermore, the study concludes that there are general traits that needs to always be taken into consideration when creating content s.a. long term planning, providing value to the customer, well thought out message and choosing the right channels for content distribution.
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Wallbach, Sören Verfasser], Alexander [Akademischer Betreuer] Benlian, and Ralf [Akademischer Betreuer] [Elbert. "Assimilation and Diffusion of Multi-Sided Platforms in Dynamic B2B Networks: Inhibiting Factors and Their Consequences / Sören Wallbach ; Alexander Benlian, Ralf Elbert." Darmstadt : Universitäts- und Landesbibliothek Darmstadt, 2020. http://nbn-resolving.de/urn:nbn:de:tuda-tuprints-140672.

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Wallbach, Sören [Verfasser], Alexander [Akademischer Betreuer] Benlian, and Ralf [Akademischer Betreuer] Elbert. "Assimilation and Diffusion of Multi-Sided Platforms in Dynamic B2B Networks: Inhibiting Factors and Their Consequences / Sören Wallbach ; Alexander Benlian, Ralf Elbert." Darmstadt : Universitäts- und Landesbibliothek Darmstadt, 2020. http://d-nb.info/1219656178/34.

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Books on the topic "B2B platform"

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K, Kokula Krishna Hari, ed. Implementation of an interoperable interface to exchange B2B messages between heterogeneous computer platforms: IC5E 2014. University of Greenwich, London: Association of Scientists, Developers and Faculties, 2014.

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Nussenbaum, Adrien. Platform Your Business: Launch and Scale a B2B or B2C Platform That Engages Customers and Grows ECommerce Revenue. Wiley & Sons, Limited, John, 2022.

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Sweigart, Mike. GREAT at LinkedIn: Tips, Tricks, and Hacks to Be GREAT at the World's Largest B2B Social Platform. Independently Published, 2020.

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Kessler, Kelly. Broadway in the Box. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190674014.001.0001.

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Broadway in the Box shines a television-centric light on the cross-industry presence of a seminal American art form. Over seven chapters, it works to unearth, explore, and analyze pockets of over seventy years of television programming that have embraced, nodded toward, and satirized the American musical in its various forms. This concentrated exploration of the genre across American television allows for an explication of America’s shifting and at times wavering feelings toward the musical, its songs, and its stars. Further, examining these texts alongside constantly changing and at times intersecting entertainment industries uncovers forms of symbiosis and synergy that linked the cultural and economic futures of the musical across platforms. In the end, Mitzi Gaynor titillating America in a revealing and bejeweled Bob Mackie dress was not just the seventies being the seventies, but a single event reflecting a larger confluence of Broadway, film, Vegas, ratings, genre, and programming trends within a specific television model. Perhaps in a style similar to various Broadway and film retrospectives, Broadway in the Box takes individual events and brings them together to craft a larger commentary on American entertainments, economics, and industries. Broadway has always been in the box; someone just needed to plug it in to see what was on.
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Lawson, William H. No Small Thing. University Press of Mississippi, 2018. http://dx.doi.org/10.14325/mississippi/9781496816351.001.0001.

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The Mississippi Freedom Vote of 1963 is no small thing. It is a complex historical and rhetorical phenomenon worthy of in-depth analysis. The Mississippi Freedom Vote of 1963 was an integrated citizens’ campaign to empower and promote agency for blacks within the state. With candidates Aaron Henry, a black pharmacist from Clarksdale, for governor and Reverend Edwin King, a white college chaplain from Vicksburg, for lieutenant governor, the Freedom Vote ran a platform aimed at obtaining votes, justice, jobs, and education for blacks in the Magnolia state. Though the actual campaign took place October 13 through November 4, the Freedom Vote’s impact far transcends those few weeks in the fall of 1963 and extends beyond the borders of Mississippi. Campaign manager Bob Moses was right to label the Freedom Vote “one of the most unique voting campaigns in American history.” It is precisely how the rhetorical forms employed by the Freedom Vote catalyze agency that is so appealing and unique. Educating people about citizenship and then providing an opportunity to practice this phronesis in real time created a groundswell of political activity in Mississippi. The Freedom Vote campaign employed the rhetorical tactics of image events to protest voting rights inequalities by executing a campaign that allowed participants to enact the very agency that was being criticized. The campaign turned protestors in to citizens, allowing local citizens to experience empowerment, and it allowed organizers to learn valuable lessons that they would employ time and time again.
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Book chapters on the topic "B2B platform"

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Vuolasto, Jaakko, and Kari Smolander. "Genesis of a Wood Harvesting B2B Software Platform." In Agile Processes in Software Engineering and Extreme Programming – Workshops, 106–14. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-88583-0_10.

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AbstractDigital platform research has focused mostly on global platforms, where the users of the platform are consumers. Business-to-business (B2B) digital platforms have received less attention. This study observes and provides an early report on a digital platform for forestry, bringing together forest companies, contractors, and forest machine manufacturers. The platform started in Finland, but it has begun to extent its scope to international markets as well. We present some early insights about the birth of the platform and the factors that have contributed to its success in the beginning. We also describe some aspects present in B2B platform governance and related forces. Finally, we provide a preliminary outlook of possible future directions of the platform and its ecosystem.
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Tambag, Yusuf, and Ahmet Cosar. "ebIOP: An ebXML Compliant B2B Interoperability Platform." In E-Commerce and Web Technologies, 155–64. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-540-45229-4_16.

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Staub, Nicola. "Implementation of Platform Governance Mechanisms: Insights From a B2B Platform Ecosystem." In Lecture Notes in Information Systems and Organisation, 237–52. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-15770-7_15.

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Sánchez-Picot, Álvaro, Tomás Robles, Ramón Alcarria, and Diego Martín. "Services Collaboration Supported by a B2B Platform in Retail Environment." In Ubiquitous Computing and Ambient Intelligence. Personalisation and User Adapted Services, 496–502. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13102-3_79.

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Tello-Leal, Edgar, Omar Chiotti, and Pablo D. Villarreal. "An Agent-Based B2B Collaboration Platform for Executing Collaborative Business Processes." In IFIP Advances in Information and Communication Technology, 40–50. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-16283-1_8.

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Xie, Xiaolan, Qiangqing Zheng, Zhihong Guo, Qi Wang, and Xinrong Li. "Design and Research on B2B Trading Platform Based on Consortium Blockchains." In Cloud Computing and Security, 436–47. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-00006-6_40.

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Gönül, Suat, Doğukan Çavdaroğlu, Yildiray Kabak, Dietmar Glachs, Fernando Gigante, and Quan Deng. "A B2B Marketplace eCommerce Platform Approach Integrating Purchasing and Transport Processes." In Enterprise Interoperability IX, 105–21. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-030-90387-9_10.

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Zhang, Hua, Wenying Qian, and Shuyang Li. "Jinhuobao: A B2B E-Commerce Platform for FMCG in the New Retail Era." In China-Focused Cases, 23–40. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-2706-3_2.

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Zhang, Guodong, Qingshu Yuan, and Shuchang Xu. "Design and Implementation of Key Modules for B2B Cross-Border E-Commerce Platform." In Advances in Intelligent Systems and Computing, 195–203. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-02116-0_23.

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Desai, Shantanoo, Quan Deng, Stefan Wellsandt, and Klaus-Dieter Thoben. "An Architecture of IoT-Based Product Tracking with Blockchain in Multi-sided B2B Platform." In IFIP Advances in Information and Communication Technology, 458–65. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-30000-5_57.

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Conference papers on the topic "B2B platform"

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Defiesta, Ma Laurrette Angelica Joice A., Diana G. Estrada, Art Nico S. Veloso, Mel G. Llesol, and Grace Lorraine D. Intal. "B2B and B2C E-commerce Platform for Mining Equipment Suppliers." In MSIE 2020: 2020 2nd International Conference on Management Science and Industrial Engineering. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3396743.3396772.

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Fritz, Wolfgang, and Benjamin Wille-Baumkauff. "B2B ONLINE BRAND COMMUNICATION AND BRAND LOYALTY." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.10.03.01.

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Xiong, Gang, Jiachen Hou, Xisong Dong, and Timo R. Nyberg. "A new B2B platform based on cloud computing." In 2012 IEEE International Conference on Service Operations and Logistics and Informatics (SOLI). IEEE, 2012. http://dx.doi.org/10.1109/soli.2012.6273511.

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Wang, Lijun, and Linchuang Zhang. "Research on Architecture for B2B E-commerce Platform." In 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/essaeme-17.2017.429.

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Picant, Sebastien, Fabrice Bourge, and Abdel-Illah Mouaddib. "Towards a Multi-Agent Platform for Automatic B2B Exchanges." In 2010 22nd International Conference on Tools with Artificial Intelligence (ICTAI). IEEE, 2010. http://dx.doi.org/10.1109/ictai.2010.73.

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Espinosa-Garza, Gerardo, Imelda de Jesús Loera-Hernández, Gabriela Sofía Rincón de Alba, Hector Eduardo Rincón de Alba, Claudia Gabriela de León Martínez, Gerardo Alan Garza Martínez, Heriberto García-Reyes, and Leopoldo Eduardo Cárdenas-Barrón. "A B2B PLATFORM FOR BUSINESS’S CONNECTION OF THE ALIMENTARY BRANCH." In International Technology, Education and Development Conference. IATED, 2016. http://dx.doi.org/10.21125/iceri.2016.1654.

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Yang, Kai-Han, Chih-Hung Yuan, and Jing-Jing Guo. "B2B Platform Development in Electronics Manufacturing Supply Chain of China." In 2017 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2017. http://dx.doi.org/10.23919/picmet.2017.8125313.

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Hu, Tao, and Jun Pei. "Strategic Alliances in China Telecomm Industry Based on B2B Procurement Platform." In 2009 International Joint Conference on Computational Sciences and Optimization, CSO. IEEE, 2009. http://dx.doi.org/10.1109/cso.2009.467.

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Floetgen, Rob, Ulrich Ziegler, Jörg Weking, Matthias Hoefler, Tobias Riasanow, and Markus Böhm. "B2B App Store Governance in Software Platform Ecosystems: Dimensions and Types." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2022. http://dx.doi.org/10.24251/hicss.2022.808.

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Stock, Ruth Maria, and Moritz Merkle. "HOW TO ENHANCE SUCCESS OF CO-DEVELOPMENT PROJECTS IN B2B: A CONCEPTUAL MODEL." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.04.06.02.

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Reports on the topic "B2B platform"

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McKittrick, Susan. HiveFire’s Curata Platform for B2B Content Curation. Boston, MA: Patricia Seybold Group, May 2011. http://dx.doi.org/10.1571/pr05-05-11cc.

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Pitarka, Arben. Multi Segment Fault Rupture Modeling and Strong Ground Motion Simulation Using Irikura, Japan Recipe: Implementation in the in SCEC BB Platform. Office of Scientific and Technical Information (OSTI), April 2019. http://dx.doi.org/10.2172/1544495.

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