Academic literature on the topic 'Audience monitoring'

Why do public sector organisations target different stakeholder audiences in their reputation management? Despite the recognition that reputation management is an audience-based exercise, the field lacks studies that systematically analyse which audiences matter for reputation management by different public service organisations. This article examines reputation management by public service organisation in a multi-audience framework. The relevance of different audiences is surveyed at public service organisations that differ in formal-legal distance from government, task, size and environmental turbulence. The strongest and broadest effects are found for more autonomous organisations, who focus their reputation management more on politicians in general and the media and less on their directly responsible Minister.

Abstract Living in a world that inspires and exhales bits, the presence of a site, whether personal or institutional, is mandatory. But is it just enough to exist in the online space? How can we measure, in particular, internet success and after all, are we reaching the target audience? Whether we are talking about a web page for presenting our own business or about an online business itself, knowing the impact it has on the net is just as important. This is called audience, and to measure it there are some instruments that are to be discussed and analyzed in this article. There will be references on the Land Forces Academy's official site

Community participation in this direct election as a form of political participation. The election of the Mayor of South Tangerang is an event for the people's democratic party that must take place in an atmosphere of joy, to build a country in diversity. information needs, as well as other matters related to the Regional Head Election, one of which is Political Campaigns. Research objectives, problems, audiences, objectives, selecting media, formulating messages, planning program management, monitoring and evaluation. The research method used is a qualitative method with the subject of informants from regional heads, consultants, success teams, and volunteer teams. The results and discussion of political campaigns must know what are the priorities to be resolved. The audience that will be addressed in a political campaign affects the form of the message that will be packaged. Political actions defined in political campaigns. The right media determines the formation of public opinion carried out in the campaign process. the power of the media to reach large audiences and spread greatly helps campaign success. Messages are constructed and packaged appropriately according to the target audience. Messages are packaged and produced in various forms in mass media, social media, and outdoor media with good management program planning. And carry out continuous monitoring and evaluation.

В работе рассматриваются принципы разработки программно-технического комплекса (ПТК) мониторинга молодежной интернет-аудитории социальных сетей для обмена контентами. Разрабатываемое прикладное программное обеспечение позволяет изучить сетевое пространство, а также оценить риски, связанные с деструктивной деятельности пользователей подросткового возраста. Авторы обращают внимание читателя на острую необходимость наличия инструментария автоматизированного исследования молодежной аудитории интернет-пространства в плане реакции подростков на учащающиеся информационно-технологические атаки Запада. При этом предлагаются соответствующие проектные решения в отношении структуры входных и выходных данных ПТК, его модулей парсинга, классификации и баз данных. Результаты работы ПТК обязательно должны подвергаться глубокой аналитической обработке, выводы которой могут служить основой для адекватных профилактических мероприятий как в отношении рисковых тематических групп социальных сетей, так и отдельных их пользователей, склонных к девиантному поведению. Особо эффективной следует считать работу по оперативному противодействию фейкам (по возможности адресно) для наиболее рисковых категорий молодежной аудитории регионального социо-информационного пространства. The paper discusses the principles of developing a software and hardware complex (STC) for monitoring the youth Internet audience of social networks for the exchange of content. The developed application software allows you to explore the network space, as well as assess the risks associated with the destructive activities of adolescent users. The authors draw the reader's attention to the urgent need for tools for automated research of the youth audience of the Internet space in terms of the reaction of adolescents to the increasing information technology attacks of the West. At the same time, appropriate design solutions are proposed regarding the structure of the input and output data of the PTC, its modules for parsing, classification and databases. The results of the work of the PTK must necessarily be subjected to deep analytical processing, the conclusions of which can serve as the basis for adequate preventive measures both in relation to risky thematic groups of social networks and their individual users prone to deviant behavior. Particularly effective should be considered the work on operational counteraction to fakes (targeted if possible) for the most risky categories of the youth audience of the regional socio-information space.