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1
Feinberg, David R. "Vocal attractiveness." Thesis, University of St Andrews, 2005. http://hdl.handle.net/10023/14253.
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In this thesis, I aimed to explore vocal attractiveness from an evolutionary perspective: how listener's preferences for vocal qualities of potential partners could increase mating success and reproductive success. Chapters 1-4 outline the background to the thesis, reviews acoustics, sexual selection theory, and human mate-choice. In chapter 5, I correlated attributions made to voices to the acoustic properties of the voices. In men's voices, pitch negatively predicted vocal attractiveness. Attributions of masculinity, size, age, health and vocal attractiveness were all positively correlated. In women's voices, pitch, formant dispersion and perceived health positively predicted vocal attractiveness. Masculinity, size and age negatively predicted vocal attractiveness. In chapter 6, I measured the effect of manipulating fundamental and/or formant frequencies (apparent vocal-tract length) on vocal attributions. Women found men's voices with lowered voice pitch and decreased formant dispersion more attractive, masculine, large, older and healthier. Women's size predicted preference for male vocal- tract length. In chapter 7, I explored attitudes to voices speaking vowels and whole sentences using a correlation design and acoustic manipulations. Women's self-rated attractiveness positively predicted vocal masculinity preferences. Most of the remaining studies focus on how hormones relate to vocal production and perception. Women with less oestrogen showed the biggest menstrual cycle shifts in vocal masculinity preferences, preferring masculinity most in the fertile phase (chapter 8). Men's testosterone levels predicted the size of changes in attributions of dominance to men's voices (chapter 9). Women's voice pitch correlated with facial-metric masculinity and facial attractiveness (chapter 10). Men preferred women's voices with raised pitch to lowered pitch at multiple levels of starting pitch (chapter 11). These findings indicate men preferred femininity to averageness. In chapter 12, I relate the work in this thesis to other work and the broader evolutionary perspective.
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Papio, Melissa A. "The Role of Dentofacial Attractiveness on Overall Attractiveness and Perceived Integrity, Social and Intellectual Attractiveness." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu1523611182119368.
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Niedomysl, Thomas. "Migration and Place Attractiveness." Doctoral thesis, Uppsala : Department of Social and Economic Geography, Uppsala University, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-6873.
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Brewer, Gayle. "Patterns of physical attractiveness, self-rated attractiveness and sexual selection strategy in women." Thesis, University of Central Lancashire, 2006. http://clok.uclan.ac.uk/20068/.
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Here I have investigated the extent to which the physical attractiveness of women was associated with their sexual strategy selection and the extent to which physical and subjective measures of physical attractiveness should be regarded as separate constructs. I have then considered the manner in which an individual's physical attractiveness (viewed through facial photographs only) influenced men's perceptions of these women as potential mates and women's perceptions of other females as potential rivals. Finally, the role of non physical factors (birth order and parental investment) was investigated. In Study lit was found that physical attractiveness (a composite of waist-to-hip ratio, body mass index and facial attractiveness) was not related to self-rated attractiveness, or the sexual attractiveness or physical condition components of body esteem. As physical attractiveness was not related to women's self-rated attractiveness, these variables were considered to be separate constructs. Women with a lower (objective) physical attractiveness reported a greater preference for caring partners and women with a higher self-rated attractiveness and body esteem expressed a greater preference for short-term relationships. Data from Study II indicated that men were unable to accurately rate the personality of target females (based on facial photographs alone). However, women rated as more physically attractive by the men were also perceived to be more desirable for a long-term relationship, more likely to possess desirable personality traits and more likely to be promiscuous. An extension of Study II showed that women's selfrated attractiveness was not related to men's ratings of them, further suggesting that women cannot accurately rate their attractiveness to potential romantic partners. However, self-rated attractiveness was positively related to the self reported possession of masculine sex-typed traits and negatively related to levels of neuroticism. Although men rated the attractiveness of female participants from facial photographs alone, women with a lower waist-to-hip ratio and body mass index were rated as the most physically attractive. In Study III I found that the female targets that had been identified as attractive by male observers were also identified as attractive by female observers. Women could not accurately rate the personality of other females, however women perceived as the most attractive were predicted to follow an unrestricted sexual strategy. Study IV investigated the role of non physical variables in sexual strategy selection. Birth order showed some association with self-rated attractiveness body esteem, partner preference, personality and jealousy. However, parental investment was not related to any of the variables investigated. The main conclusions from these studies were that women cannot accurately rate their own physical attractiveness. However, women can accurately identify the women that men consider attractive. Both male and female observers expect highly attractive women to adopt an unrestricted sexual strategy. The findings of the study imply that objective ratings of female attractiveness should be considered separately from subjective self-ratings. Personality rather than objective measures relate to selfrated female attractiveness.
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Johnson, Elizabeth K. "The Role of Facial Attractiveness in Borderline Cases of Dental Attractiveness Judged by IOTN." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1457515181.
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Kaczorowski, Janusz. "Physical attractiveness and economic success." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape11/PQDD_0007/NQ44470.pdf.
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Beall, Alec Trevor. "The attractiveness of emotion expressions." Thesis, University of British Columbia, 2012. http://hdl.handle.net/2429/42955.
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This research included two sets of studies examining the relative sexual attractiveness of individuals showing several distinct emotion expressions. In the first set of studies, we examined the extent to which men and women find members of the opposite sex displaying expressions of happiness, pride, and shame, compared with a neutral control, sexually attractive. In the second set of studies, we probed into the mechanisms underlying a somewhat surprising finding from the first set of studies, that male displays of shame are particularly attractive to North American women. Finally, we tested whether women’s attraction to high-status men-- a possible factor underlying the attractiveness of pride and shame—varies across cultures.
Across all five studies, using different images and samples ranging broadly in age and ethnicity (total N =1273), several findings emerged. First, there was a large gender difference in the sexual attractiveness of happy displays: happiness was the most attractive female emotion expression, and one of the least attractive in males. In contrast, pride showed the reverse pattern. Second, shame displays were relatively attractive in both genders, and, among some women judges, male shame was more attractive than male happiness, and not substantially less than male pride. Third, American women at high-conception risk were less attracted to men showing shame than low-conception risk women, suggesting that male shame displays may be indicative of poorer genetic fitness. Fourth, Indian women were found to be less attracted to men showing shame than American women, further suggesting that American women’s attraction to shame-displaying men is due to socio-cultural factors. Fifth, status was found to be more relevant to male attractiveness among Indian than American women, suggesting that shame’s low-status message is less problematic for its attractiveness among American women.
Overall, this research provides the first evidence that distinct emotion expressions have divergent effects on sexual attractiveness, which vary by gender but largely hold across age. These findings also provide an explanatory account of the attractiveness of male shame found among several North American samples; this pattern is best explained by cultural factors and cannot be accounted for by biological factors.
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Mazevych, Olena. "Investment attractiveness of the company : Master thesis for evaluation of the investment attractiveness of Electrolux." Thesis, KTH, Bygg- och fastighetsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-89849.
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In order to determine the maximum efficiency of investment solutions, introduced the concept of investment attractiveness of the company. The concept fairly new in economic publications appeared relatively recently and is used primarily in the characterization and evaluation of investment targets, ratings comparisons, and the comparative analysis of processes. Investigation of different points of view on its interpretation revealed that in the current understanding is no uniform approach to the essence of this economic category. Investment attractiveness correlate with the desirability of investing in the interests of the investor enterprise, which depends on several factors that characterize the activity of the subject. Evaluation of investment attractiveness of the company - actually checked that the company's expectations of investors. Depending on the specifics of the company and available source of data the specific scope of work may differ, but in any case, the estimation of investment attractiveness of the company involves diagnosis of the company and determine its strengths and weaknesses to this point, as well as risk identification and future possibilities. During the diagnostic addresses all major aspects of the company: production of products / services, marketing, finance, corporate governance.
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Chang, Helen Yai-Jane. "Increasing ecological validity in studies of facial attractiveness : effects of motion and expression on attractiveness judgements." Thesis, University of Stirling, 2005. http://hdl.handle.net/1893/21896.
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While our understanding of what makes a face attractive has been greatly furthered in recent decades, the stimuli used in much of the foregoing research (static images with neutral expressions) bear little resemblance to the faces with which we nonnally interact. In our social interactions, we frequently evaluate faces that move and are expressive, and thus, it is important to evaluate whether motion and expression influence ratings of attractiveness; this was the central aim of the experiments in this dissertation. Using static and dynamic stimuli with neutral or positive expression, the effects of motion and expression were also tested in combination with other factors known to be relevant to attractiveness judgements: personality attributions, sex-typicality and cultural influence. In general, the results from this set of experiments show that judgements of moving, expressive stimuli do differ, sometimes radically, from judgements made of more traditional types of stimuli. Motion and positive expression were both found to increase ratings of attractiveness reliably in most experiments, as well as across cultures, and in some instances, showed strong sex-specific effects. Intriguing sex differences were also found in personality trait ratings of the stimuli, particularly for male faces; while criteria for female faces remained relatively constant across all conditions, trait ratings associated with attractiveness for male faces were dependent on particular combinations of motion and expression. Finally, in line with previous research, cross-cultural experiments showed general agreement between Japanese and Caucasian raters, but also suggested slight, culture-specific differences in preferences for expression and motion. IV This set of experiments has integrated the factors of motion, expression, sextypicality, personality and cultural influence together in order to bring a greater degree of ecological validity into attractiveness studies. These findings offer major implications for researchers studying attractiveness, particularly that of males, and suggest that motion and expression are important dimensions that should be considered in future research while simultaneously placing a caution on the interpretation of findings made with static stimuli. Suggestions are also made for further research in light of the present findings.
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Lerner, Brooke. "Power, physical attractiveness, and sexual overperception." Tallahassee, Fla. : Florida State University, 2010. http://purl.fcla.edu/fsu/lib/digcoll/undergraduate/honors-theses/2181935.
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Hume, Deborah K. "Asymmetry and facial attractiveness in humans." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape2/PQDD_0018/NQ54418.pdf.
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Hyman, Jarrod D. "Communicator attractiveness versus similarity in persuasion." College Park, Md. : University of Maryland, 2003. http://hdl.handle.net/1903/130.
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Thesis (M.A.) -- University of Maryland, College Park, 2003.Thesis research directed by: Psychology. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Stankute, Reda, and Egle Vitkute. "Cultural Attractiveness of Dublin and Vilnius." Thesis, Blekinge Tekniska Högskola, Sektionen för teknokultur, humaniora och samhällsbyggnad, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1214.
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The aim of this master thesis is to discuss cultural attractiveness in the selected cities of Dublin and Vilnius. As the term cultural attractiveness is used in various aspects in different ways, it becomes necessary to define it for the extents of this thesis. To define culture in the city there were criterions of common basic values – tolerance, openness and diversity – described, according to the creative class theory raised by Richard Florida in “The rise of the creative class”. The list of criterions was expanded from the results of discussions held in the course of European Spatial Planning and between Professor Jan – Evert Nilsson and the authors of the thesis. In the main body of the thesis the effect of each criterion in the selected case studies is analyzed. The authors find out that the importance of each criterion can differ according to the case. However, each criterion’s result does not necessary mean lesser cultural attractiveness. The thesis highlight that cultural attractiveness is defined by the combination of the discussed elements/criterions.
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Bailly, Laura. "Gender role personalities and physical attractiveness." Honors in the Major Thesis, University of Central Florida, 2012. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/656.
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The purpose of the current study was to explore whether personality dispositions can influence perceived physical appearance. Past research demonstrates that gendered and non-gendered characteristics lead to differential preferences for potential romantic interests among males and females (e.g., Cash & Smith, 1982). These previous studies have not, however, measured direct influence on pulchritude. In the present study, gendered and non-gendered personality descriptions were paired with pictures of average-looking individuals of both sexes to determine the influence of gender roles on perceived physical attractiveness. I hypothesized that males would find androgynous females more physically attractive than gender-typed and non-gender typed females. Similarly, females would find androgynous males more physically attractive than gender-typed and non-gender typed males. Findings indicated that feminine and androgynous personalities significantly increased perceived physical attractiveness of target females for the male participants, whereas undifferentiated and masculine roles significantly decreased perceived physical attractiveness of target males for female participants. Target photographs accompanied by feminine personality descriptions were rated the highest in overall desirability by both sexes.B.S.
Bachelors
Sciences
Psychology
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Wickham, Lee H. V. "Attractiveness and distinctiveness of the human face." Thesis, Lancaster University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.322342.
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Rogers, Rachel. "Non-physical components of perceived facial attractiveness." Thesis, University of Kent, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.592015.
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The idea that a not-so-attractive person, is perceived as increasingly attractive the more one gets to know them, is a commonly reported experience, which is often attributed to familiarity. Features initially judged as unattractive, may later be judged as cute or unique. However, this explanation cannot account for why a person may be perceived as less attractive as one gets to know them. The first aim of the present research was to investigate whether liking for the target is the critical mediating factor in the relationship between knowing a person's non-physical characteristics, and appraisals of their facial attractiveness. This hypothesis is confirmed in Chapter 2. The second aim of this research was to explore the social-cognitive mechanisms underlying this effect. Chapter 2 found that personality infonnation, with a strong association to liking, cues expectations regarding the physical attractiveness of the target, which predict actual attractiveness ratings. Chapter 3 examined whether the effects are specific to the faces to which the personality information referred, and found that the effect carried-over to influence evaluations of a subsequently presented novel face, but that the effect was not mediated by whether the novel face physically resembled the target face, or was a friend of the target person. Chapter 4 found that affective priming, with words unrelated to personality characteristics, affects evaluations of facial attractiveness in much the same way. However, nonaffective priming does not influence ratings of attractiveness and relevant facial characteristics in the same way as affective priming does. Chapter 5 found that negative stimuli had a larger impact on affect scores and attractiveness judgements than positive stimuli. Chapter 6 presents a social-cognitive model of the effect of non-physical factors which influence how a face is processed to fonn attractiveness judgements, which brings together the different findings of the present research.
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Talamas, Sean N. "Perceptions of intelligence and the attractiveness halo." Thesis, University of St Andrews, 2016. http://hdl.handle.net/10023/10851.
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Perceptions of intelligence are strongly related to attractiveness and have a significant impact on first impressions. The introductory chapters (1 - 3) provide an overview of the literature on attractiveness, halo effects, and intelligence, while the experimental chapters (4 - 6) explore perceptions of cues to intelligence beyond attractiveness, individual differences in the susceptibility to the halo, and the accuracy of perceptions of competence. Chapter 4 investigated the malleable facial cues of eyelid-openness and mouth curvature and their influence on perceived intelligence. Attractiveness partially mediated intelligence impression, but effects of eyelid-openness and subtle smiling enhanced intelligence ratings independent of attractiveness. These effects were observed and replicated in between individual (cross-sectional) studies of natural images of adult faces, child faces, through digital manipulation of individual cues in the same faces, and in a within individual sleep-restricted sample. Chapter 5 investigated the relationship between perceived intelligence and attractiveness by exploring whether a raters' own intelligence may be related to a stronger endorsement of the perceived intelligence-attractiveness halo. The correlation between ratings of the perceived intelligence and attractiveness was found to be stronger for participants who scored higher on an intelligence test than participants with lower intelligence test scores. Chapter 6 investigated the limiting effects of attractiveness on perceptions of competence. When statistically controlling for the attractiveness halo, academic performance could be predicted from judgments of conscientiousness but not from ratings of intelligence. Thus this thesis demonstrates that malleable facial cues can influence perceptions of intelligence independent of attractiveness, identifies an individual difference that influences endorsement of the intelligence-attractiveness halo, and shows the limiting effects of the attractiveness halo on potentially accurate perceptions of academic performance. Collectively these findings provide evidence of the powerful influence of attractiveness on perceptions of intelligence; such work is necessary if we are to mitigate such bias.
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Voulgaris, Ioannis. "Measuring the attractiveness of a city block." Thesis, KTH, Samhällsplanering och miljö, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-238847.
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Nowadays the competition between cities is something very common, especially between cities of different countries. But this competition it can be observed even between cities of the same country or between districts of the same city. Based on this phenomenon municipalities try to change and become more sustainable (socially and environmentally), implement more green spaces in their urban core, create vibrant local environments and launch campaigns in order to create liveable districts, improve their local economy and survive this growing competition. In other words, cities want to become more attractive.In Sweden cities are also part of this global trend and since they are growing economically they try to create an urban environment that is desirable for its citizens. In Stockholm’s Översiktsplan there are different main goals, such as “The growing city (växande stad)” which is analyzed as “An attractive big city” or “Good public spaces (God offentlig miljö)” which is analyzed as “Mixed use urban space”, “Inviting public space”, “Living local centers” leading to the question how do these correlate and how do they affect each other.The reason of this research is to understand what is an attractive area in a city and find out a way to measure attractiveness by using spatial or non-spatial factors who play a major role on how a city is perceived. It is known based on existing research and literature, that many different factors are involved for a place to be considered as attractive, such as the distance from the means of transport, the distance to public amenities, house affordability, vibrant lifestyle, the distance from market places, social equality, the distance from the city center, the proximity to nature and many others, but there is no index that uses all these factors and calculates an attractiveness score.So this research aims in the creation of an attractiveness index, by formulating a lot of different indicators (social, geographic, economic, etc) based on the Översiktsplan goals and the calculation of attractiveness of different areas in Stockholm. The areas are SoFo District in Södermalm, Skarpnäck suburb in the south and Tensta suburb in the north. The main goal of this research is to improve the urban quality in Stockholm by identifying problematic areas, in order to increase the awareness about urban quality and the way to accomplish this research is the use of Multi-Criteria Evaluation in collaboration with Geographic Information Systems.Based on all the above the research question in this thesis will be: How city’s block attractiveness is measured with the use of Multi-Criteria Evaluation and the implementation of Geographic Information Systems?
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Кобушко, Ігор Миколайович, Игорь Николаевич Кобушко, Ihor Mykolaiovych Kobushko, and O. O. Bachal. "Approaches to the regional investment attractiveness evaluation." Thesis, Sumy State University, 2015. http://essuir.sumdu.edu.ua/handle/123456789/40734.
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The effectiveness of the regional investment policy is determined by
the level of investment attractiveness (IA), implemented as part of the
investment strategy. The lack of a generally accepted definition of the
"regional investment attractiveness" has meant that there is no single
methodological approach to its assessment.
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Musilová, Jana. "Company, its performance and perceived employer attractiveness." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193451.
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This thesis analyses influencers of employer attractiveness with high focus on company performance and other elements concerning company as such. Theoretical part of this thesis aims to bring relevant background for the practical analysis. In particular, it examines areas such as talent management, employee value proposition and employer branding and their connection to employer attractiveness. Practical part identifies objective and subjective drivers of employer attractiveness. This part consists of three analyses: Questionnaire, Correlation Analysis and RPC Graduate Survey. Triangulation of all three analyses brings complex results concerning employer attractiveness influencers. Empirical part works towards answering of research questions and creating a recommendation manual that shall help companies to become attractive employers.
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Kumar, Adithya. "Corporate Social Responsibility and Perceived Employer Attractiveness." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193609.
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Corporate Social Responsibility (CSR) has been present for several decades and has grown to include several areas in an organisation. The concept has gone on to gain significant importance around the world and has an impact on different sectors within and outside an organisation. This thesis aims to understand how the concept of CSR plays a role in the employer attractiveness and branding of an organisation in the Czech Republic. By analysing the perceptions and opinions of students pursuing a masters program and recent graduates, the publication intends to identify those factors that prospective candidates look out in their future employers. It also gives a set of strategic recommendations to companies intending to recruit new candidates in the future.
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Onishi, Yoko 1963. "Prototype and attractiveness in the built environment." Thesis, The University of Arizona, 1989. http://hdl.handle.net/10150/277213.
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The present study hypothesized that (1) perception of the built environment is organized around a prototype, the notion extensively studied by Rosch and others, and, (2) judgement of attractiveness of the built environment is influenced by that structure. 37 subjects rated prototypicality of 51 slides of houses and an independent sample of 33 subjects rated attractiveness of the same slide set. Results showed that people perceived some residential houses as more prototypical than others. Also a significant correlation between prototype rating and attractiveness rating was found. People found the high level prototypicality most attractive, as opposed to the low prototypicality stimuli. It was also found that the residential prototype could be identified by physical features.
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Nordström, Anton, and Vincent Pontho. "Advertising agencies’ attractiveness in the exploration phase." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-90594.
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This paper digs deeper into the concept of attraction and what makes a marketing agency attractive. The authors focus on the very first stage of a business relationship before the project sets off, seeking to uncover what attraction is and which factors influence it. Through 6 semi structured interviews with companies which has been in a business relationship with marketing agencies the authors investigates what attracted them to that particular agency. As new information appeared in the interviews, the theoretical framework has been extended with more material. At the end of the paper the authors present a model which describes the components of attraction. The model is then discussed and explained.
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Georgiou, Kristina Anne. "A multi-dimensional study of male attractiveness." Thesis, Curtin University, 2013. http://hdl.handle.net/20.500.11937/1832.
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This study investigated male attractiveness and determined that it is a multi-dimensional construct. Six male attractiveness types were resultant from the research, each with unique traits that sets them apart from each of the other ‘looks’. The six male attractiveness types are; Classic, Rugged, Boy Next Door, Metrosexual, Androgynous and Alternate/Offbeat. This study then investigated the processing behaviours and outcomes among young men when exposed to the different male attractiveness types.
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Smith, Finlay Graham. "Trust and attractiveness : an investigation into individual differences." Thesis, University of Aberdeen, 2011. http://digitool.abdn.ac.uk:80/webclient/DeliveryManager?pid=166239.
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This thesis describes a series of empirical studies about perceptions of trustworthiness and trusting behaviour. My first three studies investigate how perceptions of trustworthiness are related to both general preferences for sexually dimorphic face characteristics and individual differences in these preferences. My first study (Chapter 2) provided evidence against a simplistic 'halo-effect' view of the relationship between attractiveness and trustworthiness. The next two studies (Chapters 3 and 4) clarified the role of perceptions of trustworthiness in individual differences in women’s preferences for sexually dimorphic cues in men’s faces; while perceptions of trustworthiness did not explain condition-dependent individual differences (Chapter 3), they were implicated in temporal context-dependent preferences, such as when women assessed men’s attractiveness for long-term relationships (Chapter 4). My next two studies examined perceptions of trustworthiness in different contexts. The first of these studies demonstrated that different individuals are more likely to be trusted according to the type of information that they are conveying (Chapter 5); men are more likely to be trusted when delivering male-stereotyped information and women are more likely to be trusted when delivering female-stereotyped information. The last of my studies (Chapter 6) demonstrated how own appearance affects trusting behaviour in an economic game; the extent to which participants trusted game partners who could see them more than game partners who could not see them was positively related to their other-rated attractiveness. Collectively, the findings reported in this thesis demonstrate the relationship between perceptions of attractiveness and perceptions of trustworthiness, highlighting the complexity and sophistication of the perception of these fundamental social characteristics.
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Hung, Fung-ling, and 洪鳳玲. "The attractiveness of Tin Shui Wai new town." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B31257987.
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Carvey, Richard J. "Rapid detection of human facial attractiveness in groups." Thesis, University of Hull, 2017. http://hydra.hull.ac.uk/resources/hull:16601.
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In a world full of great visual repetition, humans have evolved to simplify visual processing, taking redundant information and compressing it into a simpler form (Alvarez, 2011). This compressed form is an ensemble representation, an abstract singular entity that conveys the relevant information about its constituents. Haberman & Whitney (2009) demonstrated that even with stimuli as complex as human faces, and specifically their emotional expressions, such a representation can be generated, and the mean expression of a group can be accurately identified from brief presentations. Other research has shown that the attractiveness of faces can be rapidly assessed from very brief exposures (Olson & Marshuetz, 2005; Willis & Todorov, 2006), but this has not considered more than a single face in a presentation. Those that have, only considered estimates of frequency of attractiveness comparing between brief exposures and longer presentation times, not taking into account how accurate these estimates were. The aim of this thesis was to explore the accuracy with which participants could judge the attractiveness of a group of faces, either as a two-alternative-forced-choice task judging which of two groups contained more attractive faces, whether a single group contained more attractive or more unattractive faces, and estimating the number of attractive faces in a group. The results showed that the judgements of attractiveness were accurate from brief exposures, but this judgement was modulated partially by the task at hand. This modulation was further explored by comparing various ratings of attractiveness of the groups, and suggested that the ensemble representation might be formed by some combination of statistical and visual averaging. Finally, the use of eye-tracking technology showed no bias in visual attention towards more attractive faces, and that fixation duration patterns were, to some extent, also modulated by the task.
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Schmit, Stephanie M. "Exploration of user perceptions of attractiveness and functionality." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/68857.
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Thesis (S.B.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering, 2011.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 24).
People think that more attractive objects are more usable, even when they do not work. This is worrisome to the field of engineering, usually devoted to creating the most functional solution. If indeed customers are more satisfied with more attractive objects, more emphasis should be placed on object beauty, not just object functionality. Eighty subjects were interviewed and rated the attractiveness, functionality, and an unrelated factor (weight) before and after using a salt shaker. Eight different salt shakers were used, that varied in attractiveness and functionality. It turns out that people were more satisfied with the functionality of attractive, nonfunctional objects and unattractive, functional objects. They also bonded more with nonfunctional objects and found them more attractive after using them. There is a complex relationship between a person's perceived functionality of a device and its attractiveness.
by Stephanie M. Schmit.
S.B.
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Landqvist, Magnus. "The Impact of Culture on Perceived Employer Attractiveness." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70440.
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As the years go on the struggle to attract the most talented people has gotten increasingly fierce for organisations all over the world. In order to help them win this struggle organisations have developed a tool. This tool is employer branding, which is when an organisation implements marketing strategies to human resource activities. A branch of employer branding which deals specifically with the ability to attract employees is employer attractiveness. Studies on what makes an organisation particularly attractive as an employer has been conducted all over the world, and they have reached different conclusions. There has been speculation that the cultural differences between countries is the underlying cause to these differences in the findings, but not enough research has been conducted in the area to say for certain. The purpose of this thesis is to explain that apparent connection between what makes and employer attractive to someone and that person’s cultural values, as well as seeing if culture has an impact on what someone finds attractive in an employer. The best way of doing so was to conduct a quantitative, explanatory study, where questionnaires were sent to university students in two countries, Sweden and Germany. The questionnaire contained both elements related to employer attractiveness as well as to culture. The data was then analysed using statistical tests such as correlation and regression in order to fulfil the purpose of the study. After the analysis was conducted it was clear that there is a significant connection between employer attractiveness and culture, and that a person’s culture has an impact on what they find attractive in a potential employer. However, not all aspects of employer attractiveness perfectly correspond with all aspects of culture, but enough do to state that a connection and impact does exists. These findings are of value for organisations wanting to better target their strategies of attracting employees. The findings are especially relevant for organisations operating in a multinational environment, where impact of difference between cultures have to be taken into account to an even greater extent.
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Hung, Fung-ling. "The attractiveness of Tin Shui Wai new town /." [Hong Kong : University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13357943.
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Klimenko, Y. L. "Іmproving the assessment of investment attractiveness of the enterprise." Master's thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81806.
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The purpose of this master's thesis is to improve methodological approaches to assessing the investment attractiveness of the enterprise. In the first chapter, we consider the economic essence of investment attractiveness, the stages of its evaluation analyse the methodological approaches to assessing the enterprise's investment attractiveness. In the second chapter, we made a practical application of methodological approaches to assessing enterprises' investment attractiveness. We assessed two enterprises' investment attractiveness in Sumy region: PJSC "Konotop Bakery" and PJSC "Okhtyrka Brewery". The third section provides recommendations for improving the assessment of the investment attractiveness of enterprises.
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Morrison, Edward R. "Improving the ecological validity of attractiveness research : the role of movement in facial attractiveness and the context of mate-choice decisions." Thesis, University of Bristol, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.505767.
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Evolutionary theories of attractiveness have been very successful at explaining what physical traits are attractive in the human face and why we should be attracted to them. However, the ecological validity of much of the research is limited because of the static nature of the stimuli used and the lack of consideration of the context in which attractiveness ratings or mating decisions are made.
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Weiss, Arvid, and Enna Nogo. "Partnerval på arbetsmarknaden : Employer branding: den externa upplevelsen och attraktionskraften av en arbetsgivare." Thesis, Högskolan i Gävle, Avdelningen för arbetshälsovetenskap och psykologi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32738.
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Studien undersökte lärarstudenters uppfattning om en kommuns arbetsgivarattraktivitet. Studien syftade till att undersöka sambandet mellan Kommunens arbetsgivarattraktivitet och lärarstudenters kännedom om Kommunen och huruvida kännedomen var värdeladdad, samt att undersöka skillnader mellan en Ideal arbetsgivares attraktivitet och Kommunens arbetsgivarattraktivitet. Studien genomfördes med en enkätundersökning som distribuerades till lärarstudenter. För att undersöka sambandet mellan kännedom samt dess värdeladdning och Kommunens arbetsgivarattraktivitet användes Familiarity Scale och för att undersöka skillnader mellan en Ideal arbetsgivares attraktivitet och Kommunens arbetsgivarattraktivitet användes Employer Attractiveness Scale (EmpAt) bestående av fem dimensioner (Social, Utveckling, Intresse, Tillämpning, Ekonomi). Det första huvudresultatet visade signifikanta samband mellan Kommunens uppfattade arbetsgivarattraktivitet och kännedomsvariablerna, där den värdeladdade kännedomen hade starkast samband med Kommunens arbetsgivarattraktivitet. Det andra huvudresultatet visade signifikanta skillnader mellan en Ideal arbetsgivares attraktivitet och Kommunens arbetsgivarattraktivitet i samtliga dimensioner i EmpAt.The study examined teachers' perceptions of a municipality's employer attractiveness. The study aimed to investigate the relationship between the Municipality's employer attractiveness and teacher students' knowledge of the Municipality and whether the knowledge was value- charged, and also to examine differences between an Ideal employer attractiveness and the Municipality’s employer attractiveness. The study was conducted with a survey that was distributed to teacher students. To investigate the relationship between knowledge and its value charge and the Municipality's employer attractiveness, the Familiarity Scale was used and to investigate differences between an Ideal employer attractiveness and the Municipality’s employer attractiveness, Employer Attractiveness Scale (EmpAt) consisting of five dimensions (Social, Development, Interest, Application, Economy) was used. The first main result showed significant relationships between the Municipality's perceived attractiveness and the knowledge variables, where the value-charged knowledge had the strongest correlation with the Municipality's attractiveness. The other main result showed significant differences between Ideal employer attractiveness and the Municipality’s employer attractiveness in all dimensions of EmpAt.
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Hamilton, Jennifer. "Individual preferences for profile attractiveness comparing two diagnostic techniques." Morgantown, W. Va. : [West Virginia University Libraries], 2007. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=5045.
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Thesis (M.S.)--West Virginia University, 2007.Title from document title page. Document formatted into pages; contains viii, 173 p. : ill. (some col.). Vita. Includes abstract. Includes bibliographical references (p. 82-86).
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Vries-van, Ketel Eline de. "How Assortment Variety Affects Assortment Attractiveness A Consumer Perspective /." [Rotterdam]: Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Rotterdam : Erasmus University Rotterdam [Host], 2006. http://hdl.handle.net/1765/7193.
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Vukovic, Jovana. "Vocal and facial attractiveness : general preferences and individual differences." Thesis, University of Aberdeen, 2010. http://digitool.abdn.ac.uk:80/webclient/DeliveryManager?pid=136840.
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To date, the majority of research on attractiveness judgements has focused on identifying factors that influence judgements of facial attractiveness. This thesis reports a series of empirical studies that investigated the extent to which factors that are known to influence women’s preferences for masculine characteristics in men’s faces (e.g., measures of women’s attractiveness and personality traits attributed to masculine men) also influence women’s preferences for masculine characteristics in men’s voices. These studies suggest that own attractiveness and perceptions of personality traits have similar effects on women’s face and voice preferences. Additionally, further studies demonstrated that vocal cues signal information about women’s long term health and facial attractiveness and suggested that women’s masculinity preferences are affected by their circum-menopausal status (pre-menopausal versus post-menopausal). Collectively, these findings present new evidence for the utility of deriving predictions about attractiveness judgements from evolutionary theories of mate choice.
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George, Hannah Rebecca. "New perspectives in the study of female physical attractiveness." Thesis, University of Newcastle Upon Tyne, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.493248.
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The experiments presented in this thesis were designed to explore the cues used to judge female physical attracactiveness using new experimental paradigms to challenge ambiguities within the literature. Firstly, the development of an eye tracking paradigm and analysis procedure is described in detail. This procedure was developed to allow investigation of observer's fixation distributions on the image when making specific judgements of a female figure.
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Robbins, Audrey A. "Physical attractiveness : the affect on perceived quality in clothing." Virtual Press, 2007. http://liblink.bsu.edu/uhtbin/catkey/1372054.
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The purpose of the study was to determine the perception of apparel quality based on perceived physical attractiveness of both the observer and model. Although there is research about apparel quality, what people view as physically attractive, and how people determine what is attractive, there has been little research about the relationship between these variables as well as observer background.Ninety-three Fashion Merchandising/Apparel Design and non majors completed one of two versions of a survey. The survey was presented on-line and included a picture that participants were asked to assess model attractiveness and apparel quality. A second version included a different model wearing similar clothing. Participants were also asked to rate their own attractiveness in relationship to the model and what quality features they consider when purchasing clothing.Frequencies and a two way ANOVA analysis revealed a statistically significant difference for model viewed/survey completed. Ratings of quality characteristics correlated to form a scale of quality. Education background influenced responses.Department of Family and Consumer Sciences
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Smith, Kathryn Louise. "The visual cues to female attractiveness, health and fertility." Thesis, University of Newcastle Upon Tyne, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.442266.
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Bale, Christopher. "Attractiveness and self-esteem : a test of sociometer theory." Thesis, University of Central Lancashire, 2010. http://clok.uclan.ac.uk/1860/.
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Sociometer theory (Leary & Baumeister, 2000) proposes that self-esteem is an evolutionary adaptation which functions to monitor the quality and quantity of people’s interpersonal relationships together with their eligibility for these, and to motivate adaptive behaviour in response to these assessments. The present work describes a series of studies designed to systematically test hypotheses concerning relationships between self-perceptions of physical attractiveness, self-esteem and relationship behaviour, derived from sociometer theory. Study 1 extended previous research by employing a novel measure of self-perceived attractiveness and showing that this significantly and positively correlated with both global and multidimensional measures of self-esteem in both women and men. Studies 2 and 3 tested the hypothesis, derived from sociometer theory, that using a social comparison manipulation of self-perceived physical attractiveness should causally affect self-esteem in women. The results of these studies did not support this hypothesis and challenged previous findings in the literature: Women exposed to images of highly attractive others did not report significantly lower subsequent levels of self-esteem than those exposed to unattractive others. Study 4 examined whether exposing women to an implicit manipulation of self-esteem would affect their subsequent self-perceptions of attractiveness. The results showed that women exposed to a negative priming condition reported significantly lower levels of self-esteem and self-perceived physical attractiveness than those in the positive condition. These results constitute the first empirical demonstration that implicit manipulations of self-esteem can exert causal effects on specific self-perceptions. Study 5 examined the previously untested prediction that self-perceptions of desirability and self-esteem would correlate with self reports of romantic relational behaviour in women. The results indicated that although self-perceptions of desirability significantly correlated with relational behaviour, self-esteem did not. These results, together with previous research in self-esteem are discussed in relation to sociometer theory, and a novel modification of the theory is proposed.
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Santos, Joana Marques dos. "Relação entre a reputação corporativa e a employer attractiveness." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16531.
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Mestrado em MarketingA composição da força de trabalho está a mudar significativamente. Assim sendo, as empresas têm como primeiro desafio procurar estratégias suficientemente atractivas para captar a atenção dos potenciais candidatos, sejam eles activos ou passivos. Encontrar práticas para reter os novos trabalhadores é um segundo desafio percepcionado pelas organizações. É essencial promover tanto dentro como fora da organização, uma visão clara do que a empresa faz, como se diferencia de modo a ser um "óptimo lugar para trabalhar". A coerência da mensagem transmitida é fundamental para atrair candidatos. Este estudo teve como objectivos investigar: 1) A relação entre a reputação corporativa e o employer attractiveness; 2) A relação entre a estratégia comercial e o employer attractiveness no âmbito da organização El Corte Inglés. Para tal, foi levado a cabo um estudo quantitativamente com recurso a um questionário online, tendo sido recolhidas 102 respostas válidas. Os resultados revelam a existência de uma associação positiva entre estas variáveis.
The composition of the workforce is changing significantly. Therefore, companies have, as their first challenge, to look for strategies that are attractive enough to capture the attention of potential candidates, whether active or passive. Finding practices to retain new employees is a second challenge acknowledged by organizations. It is essential to promote, both inside and outside the organization, a clear vision of what the company does and how it differentiates itself to be a "great place to work." The consistency of the conveyed message is key for attracting candidates. This study aims to analyse the following: 1) The relation between the corporate reputation and the employer attractiveness; 2) The relation between the commercial strategy and the employer attractiveness in the organizational framework of El Corte Inglés. For this purpose, a quantitative study was made to 102 participants, using an online questionnaire. The results suggest that there is a positive relation between these variables.
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Shkurko, I. I. "Тhe quantitative approach to evaluation of the industry attractiveness." Thesis, Sumy State University, 2014. http://essuir.sumdu.edu.ua/handle/123456789/38594.
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We’ve found that Porter’s five forces framework is useful tool to analyze industry’s competitive forces and to shape organization’s strategy according to the results of the analysis. However, in reality this framework is rather analytical tool, used by managers to better understand the industry they operate in, than strategic choice and decision-making technique. Porter’s Five Forces model, in the form it prevails now, provides the static view onto the industry structure and conditions. Therefore, it has significant limitations, and requires further improvement and development as well as combination with other techniques.
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Hung, Angel. "Understanding talent attraction: perceived attractiveness of financial reward elements." Master's thesis, University of Cape Town, 2014. http://hdl.handle.net/11427/8536.
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Includes bibliographical references.Competition for scarce human capital have emphasised the need for organisations to develop effective attraction strategies that entice knowledge workers (employees with scarce skills). Consequently, it is important for organisations to understand which elements of the Total Reward Model are perceived as attractive rewards or inducements for knowledge workers to ensure that their attraction strategies are aligned with the rewards that are valued and preferred by knowledge workers. The aim of the present study was to investigate a set of chosen financial reward elements (remuneration, employee benefits and variable pay) to determine whether knowledge workers would perceive them as attractive inducements when considering a job position. Financial rewards such as remuneration have traditionally been a defining feature of an employment relationship. In order to attract knowledge workers and maintain a competitive advantage, it is necessary for organisations to understand whether knowledge workers are attracted to different types and levels of financial rewards. This is applicable in South Africa where the shortage of talent is a largely due to the exodus of scarce skills (human capital) as there are often more lucrative opportunities overseas. Therefore attractive financial rewards or inducements are needed to attract talent in South Africa.
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Meland, Sheri A. "Objectivity in perceived attractiveness development of a new methodology for rating facial physical attractiveness /." 2002. http://catalog.hathitrust.org/api/volumes/oclc/50145420.html.
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Thesis (M.S.)--University of Wisconsin--Madison, 2002.Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 60-64).
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Johnson, Cori Lee. "Millennials’ perception of destination attractiveness." Thesis, 2017. https://doi.org/10.7912/C2V66J.
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Indiana University-Purdue University Indianapolis (IUPUI)Past studies are focused on measuring competitiveness factors that are significant to a destination, while lesser focus is provided to capturing specific tourists’ attractiveness factors. The purpose of this study was to explore Millennials’ perception of destination attractiveness (DA) and their propensity to visit a destination. The objectives of this research include 1) To explore the perceptions of the millennial tourist when deciding on visiting a destination, 2) To determine which destination attractiveness factors are significant to the millennial tourist, 3) To identify Millennials propensity to visit a destination and 4) To explore other preferences that affect propensity to visit a destination. To accomplish the purpose and objectives, millennial college students and recent graduates from multiple universities in the USA were surveyed. A total of 103 Millennials participated in the study. Descriptive statistics and multivariate analysis were used to analyze the data. The results of this study will contribute to the existing knowledge in the areas of Millennials’ propensity to visit a destination and their perception of destination attractiveness.
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Huang, Hsiao-ling, and 黃小玲. "The effects of physical attractiveness, vocal attractiveness, and sex-roles orientation on opposite-sex attraction." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/28178517287075819597.
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碩士國立政治大學
心理學系
83
This study examined the effects of physical attractive- ness,vocal attractiveness and sex-roles orientation on opposite-sex attraction. 288 subjects(144 male and 144 female)were shown an opposite-sex target''''s photograph of high or low physical attractiveness,a tape of high or low vocal attractiveness,and a description of the target who appeared to be sex-role-congruent or incon- gruent in his(her) trait. Then subjects judged the target''''s attraction on the Interpersonal Judgment Scale. Result indicated that(1)high physically or vocally attractive evoked significantly more pleasant mood and greater attraction than low physically or vocally attractive target. (2)the interaction between physical attractiveness and vocal attractiveness was significant, and also found that the interaction between vocal attractiveness and sex- roles was significant for male subjects. (3)the target''''s different description of sex-roles evoked different effects for male and female subjects. For male subjects, the target''''s sex-role was congruous with sex-role stereotypes that evoked more pleasant mood and greater attraction than sex-role was not congruous with sex-role stereotypes. For female subjects, the target''''s sex-role was not congruous with sex-role stereotypes that evoked more pleasant mood and greater attraction than sex-role was congruous with sex-role ster- eotypes. (4)analysis did not reveal the impacts of self rating of subjects'''' own physical and vocal attractiveness, sex-role stereotypes, and whether had or not boyfriends (girlfriends) on opposite-sex attraction. The suggestions for further studies and implications of this study for our understanding of the effects of physical and vocal attrac- tiveness, and sex-roles on opposite-sex attraction are discussed.
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Jankowitsch, Jessica Michelle. "Infants' neural processing of facial attractiveness." Thesis, 2014. http://hdl.handle.net/2152/28508.
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The relationship between infants’ neural processing of and visual preferences for attractive and unattractive faces was investigated through the integration of event-related potential and preferential looking methods. Six-month-olds viewed color images of female faces previously rated by adults for attractiveness. The faces were presented in contrasting pairs of attractiveness (attractive/unattractive) for 1.5-second durations. The results showed that compared to attractive faces, unattractive faces elicited larger N290 amplitudes at left hemisphere electrode sites (PO9) and smaller P400 amplitudes at electrode sites across both hemispheres (PO9 and PO10). There were no significant differences between infants’ overall looking times based on attractiveness, however, a significant relationship was found between amplitude and trial looking time; larger N290 amplitudes were associated with longer trial looking times. The results suggest that compared to attractive faces, unattractive faces require greater cognitive resources and longer initial attention for visual processing.text
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Norsworthy, Jeremy Louis. "The attractiveness of transit-orientated developments." Thesis, 2015. http://hdl.handle.net/10539/17747.
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The nature of transport systems determines how people can travel from Johannesburg to Pretoria within the city. This research report seeks to demonstrate that transit-oriented development (TOD) as a concept has a strong sustainability agenda, and also has a strong developmental thrust. Concepts such as the “compact city” and the “smart city”, propagated for the sustainable use of the city and were used to influence the planning of TODs.
The research report will seek to gain an understanding of how transit-orientated developments work and also how different concepts have influenced the way they are planned. The report also uses theories such as compact city, sustainable city and other theories like Christaller’s (1933) central place theory to form an explanation as to why these TOD nodes could be seen as attractive.
Because the City of Johannesburg has promoted the use of TOD, property developers are indirectly encouraged to develop in these areas through various incentives that have been placed in the node. This study focuses on the Sandton area and specifically the area around the Gautrain station, and investigates how the concept of TOD has made the node more attractive for retail development and consumers. Apart from providing a basic understanding and overview of TOD, it explains the logic behind TOD and what makes it attractive to developers and consumers. The literature looks at theorists like Christaller (1933) to explain this phenomenon, while the epistemology of multiplicity is one which uses mixed methods to ensure that the questions posed in the research, along with the theories in the literature, are proved or disproved.
This research report concludes by reflecting on some of the key factors of TOD that affect attractiveness. The main reason for this report is that, by identifying what is attractive to the consumer and the developer, a better understanding of the logic that underpins the market will be developed. A clearer understanding of the logic that operates in this market could allow for a number of new insights both when planning TOD nodes combined with major infrastructure projects, and when looking to develop in these areas. Another of the important questions that were answered was whether or not shopping-centre attractiveness was enhanced by TOD policies.
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Bayryam, Levent, and 貝理文. "HOW DESTINATION IMAGE AFFECTS DESTINATION ATTRACTIVENESS." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/g6h8yj.
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碩士逢甲大學
國際經營管理碩士學位學程
104
In most cases, people form a mental perception about a place even if they have not been able to personally visit a place. Moreover, such images in most cases are influenced by various factors such as advertisements, education, friends or relatives, and news among other aspects. The above mental framings subsequently have an effect on an individual choice about the places they want to visit. The aim of the study is to analyse the connection between destination image and destination attractiveness. How destination image affects the potential visitors’ choices. How we form that image, what are the main factors that influence the image. Tourism sector heavily relies on destination image as a marketing tool. As such the industry appreciates the power of influential destination image in having a competitive edge and being able to attract more visitors to the tourism industry. The need for destination image for tourism industry is down to the need to target a wide market base of those they are aware of and those they are not aware of. In this case the kind of information let out to the public is designed for consumption by the different constituents of the market. The formation of a destination image plays a vital role towards motivating individuals to visit the place as well as enhance satisfaction among consumers through matching the destination image with the actual appearance of the destination.
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Chen, Ying-Hsiu, and 陳盈秀. "Design Marketing Attractiveness Evaluation on Souvenirs." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/j5c9kg.
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碩士國立臺北科技大學
創新設計研究所
104
Tourist souvenir is not the only commodity that tourists can substantialize their travel memories, serving as gift can also produce marketing outcome, as a result, whether tourist souvenir possesses sufficient attractiveness is more important. However, the design of most of souvenirs can’t give play of its marketing function, which leads to the development of souvenir market can’t catch up the pace with the demand of tourism market. In order to effectively raise the marketing function of tourist souvenir , this study discusses customer demand and preference thus build up a tool as the measurement criteria for products before they enter into the market based on theories of emotional design, marketing and Kano quality measurement. The study aims at finding out the attracting marketing factors for souvenirs design and to affect its marketing function through improving products quality. The first phase of the research is to conclude souvenirs marketing design factors to be the project foundation of questionnaires by documents collections, expert interviews and in-depth interviews. In the second phase, Kano two-dimensional questionnaire survey is applied to examine consumers’ evaluation on the marketing factors of souvenir design so as to deduct its potential marketing function. The analysis points out that the marketing factors of 23 tourist souvenirs can be categorized to quality and property: attractive quality, one-dimensional quality, essential quality and no different quality. It is proved that “charming marketing design factors” that will attract consumers exists; after modification of “customer satisfaction coefficient analysis”, it is revealed that each factor has the same influence on consumers’ satisfaction. Detailed outcomes can be used as the criteria in products development and marketing strategies. Under the situation of market competition and limited resources, the important marketing design factors should be considered priority.