Dissertations / Theses: 'Attractiveness of context'

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Morrison, Edward R. "Improving the ecological validity of attractiveness research : the role of movement in facial attractiveness and the context of mate-choice decisions." Thesis, University of Bristol, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.505767.

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Evolutionary theories of attractiveness have been very successful at explaining what physical traits are attractive in the human face and why we should be attracted to them. However, the ecological validity of much of the research is limited because of the static nature of the stimuli used and the lack of consideration of the context in which attractiveness ratings or mating decisions are made.

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Howell, Ashley N. "Effects of Social Context on State Anxiety, Submissive Behavior, and Perceived Social Task Performance in Females with Social Anxiety." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1365441706.

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Derakhshani, Saba. "The attractiveness of the Western Cape for offshore outsourcing contact centres." Master's thesis, University of Cape Town, 2006. http://hdl.handle.net/11427/5640.

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Includes bibliographical references.
This study examines the attractiveness of the Western Cape for offshore outsourcing contact centres and suggests a series of normative business practices contact centres can adopt to achieve superior organistional efficiency and performance. A literature review defines the concept of a contact centre and discusses the various functions these operations perform. Contact centre technology is also reviewed as well as the personnel management and service quality components of these operations, such as first call resolution and the effectiveness of service encounters. The phenomenon of offshore outsourcing contact centres is discussed by reviewing its risks and benefits. Offshore outsourcing is primarily done to reduce costs, as well as for other factors, such as increased flexibility, efficiency and scalability. However, it is risky due to issues as cultural misalignment and managerial difficulities. A brief overview of the South African contact centre industry reveals that South Africa is home to approximately 525 contact centres including 105 operations situated in the Western Cape. It is estimated that 30% of these operations are outsourcers, of which over 55% service offshore markets.

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Liu, Yu-Lun. "Recruitment information source, content and organisational attractiveness : the role of jobseekers' decision-making style." Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/recruitment-information-source-content-and-organisational-attractiveness-the-role-of-jobseekers-decisionmaking-style(d514bb32-aa25-4843-b98e-86e254d26075).html.

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Recruitment is a mission-critical process for human resources management. Due to the high turnover rate and lack of specific skill requirements, the retail sector has an acute need to hire new employees to fill vacancies. Therefore, recruiting a relatively large number of new employees in a limited period of time is crucial for companies in the retail industry. Existing studies have suggested that by designing recruitment activities and utilising appropriate recruitment sources to promote and announce a job, employers are able to attract jobseekers to apply for jobs and join the organisation. The social communication theory highlights four major elements involved in any information communication: the information communicator (source), the information receiver (audience/jobseeker), the response (the receiver’s attitude towards the information received and the decision taken to apply or not) and the stimulus (the message/information content that is transmitted by the communicator). An individual’s ‘attitude’ towards the recruitment information can significantly affect their ‘intention’ of making a job application decision, and this intention can significantly influence their actual decision-making ‘behaviour’, such as accepting a job offer. Consequently, most of these studies focus on the effectiveness of the stimulus (e.g., how the design of the recruitment information content can attract more jobseekers).However, there are divergent results in the literature. For instance, numerous researchers have attempted to investigate how different recruitment information sources can impact jobseekers’ application and recruitment decisions. Some researchers claim that the formal, company-controlled, recruitment information sources, such as advertising and corporate websites, are less effective than informal. By contrast, other researchers indicate that formal sources are used and accepted more often by jobseekers because this information is regarded as considered to be more objective and reliable than the experience-based route (e.g., word-of-mouth). Some researchers suggest that employers should provide objective, hard information (confirmable information such as salary and location) and provide the message in the employer’s tone’ using company-controlled sources; thereby not to convey too much soft, experience-based information from employees. Only very limited research has considered the influences of receiver’s differences (individual differences) on the stimulus (content) and communications (source) as a moderator. The receivers’ differences could be the essential information that can be used to interpret the divergent findings in the literature. Psychologists have demonstrated that individual differences will influence personal values and will be translated into personal preferences. Decision-making research suggests that every decision-making process involves individuals’ decision habits and preferences. People tend to keep their decision habits and preferences throughout different decisions. Therefore, individual traits should be considered when seeking to understand how jobseekers evaluate information to make decisions. A well-known classification of individual differences that has been shown to affect decision-making preference is an individual’s decision-making style: maximisers (those who always try to find the best possible result and carefully evaluate all types of information from different sources) and satisficers (who aim for good-enough results and tend to save time resources). The present study aims to address the gap in the existing literature by exploring the possible reactions of different decision-making styles (maximiser vs. satisficer) in response to recruitment messages with different lengths, valences, forms and provider backgrounds that are provided from various sources. Study 1 and Study 2 are employed as groundwork studies to provide a deeper understanding of maximiser-style and satisficer-style retail-trade jobseekers’ traits. The results illustrate retail trade jobseekers’ job-information-seeking preferences and the relationship between an individual’s maximising tendency and other cognitive-based individual characteristics. The results suggest that employers should not exclude either maximiser-style or satisficer-style jobseekers because the current maximiser-style and satisficer-style employees demonstrated the same levels of job satisfaction with no particular group showed a higher or lower turnover intention. Based on the findings of Study 1 and Study 2, Chapter 5 starts with a scenario-based experiment (Study 3). This experiment assesses whether, when presented with a realistic job-information-searching scenario of receiving basic job information from a typical formal short job advertisement, maximisers and satisficers differ in their need for further information. It also explores whether further evaluation is required from informal information sources in relation to valence and tie strength. Study 3 leads to the reflection that staff ‘word-of-mouth’ (SWOM) messages were influential but could not be controlled by organisations. Study 4 expands the findings of Study 3 and tests whether employers can satisfy more maximiser-style and satisficer-style jobseekers’ information needs to encourage their perceived organisational attractiveness (OA) by providing more detailed formal job advertisement messages. The findings highlight that more details of hard information could effectively satisfy jobseekers’ information needs, even though a group of jobseekers still wanted to search for more experience-based information. However, the findings also show that more detailed messages only slightly increase maximisers’ perceived OA and do not increase satisficers’ perceived OA. By extending the findings of Study 3 and Study 4, three scenario-based experiments (Study 5.1, Study 5.2 and Study 5.3) are designed to test how employers can attract more maximiser-style and satisficer-style jobseekers by tailoring their recruitment messages. The results demonstrate that the SWOM-formed realistic job preview (RJP) messages with some negative information could best increase jobseekers’ perception of source credibility and OA. Furthermore, when maximisers and satisficers looked for different job positions they would perceive the source credibility differently if the background information of the information provider as different. A qualitative-based supplementary study (Study 6) is further conducted to delineate three issues that are not directly measured or not sufficiently clarified in the above-mentioned five studies. This complements Studies 3, 4 and 5 and theoretically enhances the understanding of how jobseekers refer to job recruitment messages and how they evaluate the job information. The results contribute to decision-making theory and social communication theory by demonstrating that the notion of maximisers and satisficers represents a significant and central individual trait in job-application information searching and decision-making in the retail trade. Furthermore, the findings suggest that an individual’s decision-making style is an influential moderator for the effectiveness of communication elements. This research also provides a fundamental basis for further studies to apply individual-differences in human resource management field.

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Hamidi, Rachid. "Structure sociale et stratégies de reproduction chez la fourmi hautement polygyne Crematogaster pygmaea." Doctoral thesis, Universite Libre de Bruxelles, 2010. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/210099.

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La stratégie de reproduction est l’un des principaux facteurs responsables du maintien de l’eusocialité et du succès écologique des fourmis. Chez les fourmis monogynes, la fondation solitaire induit de forts degrés d’apparentement entre les membres de la colonie, ce qui garantit la fitness indirecte des ouvrières. Par ailleurs, la territorialité assure le maintien de l’intégrité de la colonie. Par contre, chez les fourmis polygynes, l’ouverture sociale est plus importante, les reines ont perdu la capacité à fonder de manière indépendante et la présence de plusieurs lignées maternelle peut faire chuter les degrés d’apparentement, ce qui à terme, pourrait pousser les membres de la colonie au népotisme. Crematogaster pygmaea est une fourmi hautement polygyne dont la biologie la rapproche paradoxalement des fourmis monogynes. Dès lors, elle représente un modèle intéressant pour tester ces différentes prédictions, qui dans un cadre plus large, contribuent à une meilleure compréhension de l’évolution et de la maintenance de la coopération des reines chez les fourmis.

A l’aide de confrontations en milieu naturel, nous avons montré que C. pygmaea est clairement une espèce multicoloniale. Les confrontations traditionnelles en boîte de Pétri se sont avérées insuffisantes pour déterminer le degré d’ouverture des colonies de C. pygmaea. Le profil d’hydrocarbures cuticulaires des ouvrières est simple mais présente quelques alcanes branchés et quelques alcènes qui pourraient suffire au codage de l’odeur coloniale. Les colonies de C. pygmaea sont formées de plusieurs calies qui s’échangent des ouvrières. Ces échanges contribueraient à l’homogénéité et à l’intégrité génétique et chimique des colonies au sein des populations.

Contrairement à ce qui est observé chez d’autres fourmis, la forte polygynie de C. pygmaea n’est pas associée à l’incapacité d’une fondation solitaire. En effet, le dimorphisme reines-ouvrières est très marqué, l’haplométrose et la pléométrose sont possibles en laboratoire et des essaimages et tentatives de fondations solitaires ont été observés dans la nature. La dissémination des colonies par essaimage pourrait avoir lieu sur de courtes distances, comme le suggère la corrélation positive entre les distances génétique et géographique qui séparent les colonies.

Les reines sont capables de suivre des pistes, ce qui pourrait favoriser leur pénétration dans une colonie existante. Néanmoins, les ouvrières sont capables de reconnaître une reine étrangère et les degrés d’apparentements au sein des colonies sont élevés. Les analyses génétiques ont montré que les colonies forment des unités familiales dont les reines sont recrutées au sein d’une même génération. Ces reines sont à l’origine des ouvrières présentes dans la colonie. Chez les colonies pérennes, la présence d’un bottleneck royal pendant la saison sèche, associée à des accouplements intranidaux, devraient atténuer l’érosion des degrés d’apparentement liée au chevauchement entre les générations. Par ailleurs, nos résultats montrent aussi que les ouvrières peuvent produire des mâles fertiles. Le maintien de forts degrés d’apparentement et la présence de worker policing devraient garantir la fitness indirecte des ouvrières.

Enfin, nous montrons dans cette étude que les profils cuticulaires des individus pondeurs et non pondeurs diffèrent par la présence de quatre alcènes. L’accouplement ne modifie par le profil cuticulaire. Le profil des reines matures, très attractives vis-à-vis des ouvrières, est paradoxalement plus proche des individus non pondeurs. Néanmoins, le pentacosene présent uniquement chez les individus fertiles, pourrait être interprété comme un signal de fertilité par les ouvrières.

Dans cette étude, nous montrons que C. pygmaea bien que hautement polygyne possède plusieurs caractéristiques typiques des espèces monogynes. Sa stratégie de reproduction différenciée (la philopatrie des sexués et les essaimages) permet vraisemblablement à la fois la production massive d’ouvrières lors de la dilatation des colonies à la saison des pluies et la colonisation de territoires plus éloignés. La flexibilité de la gynie et de la polydomie de C. pygmaea contribueraient à une meilleure adaptation des colonies face aux saisons marquées du Nordeste brésilien/

Reproductive strategy is one of the main factors explaining eusociality and the ecological success of ants. In monogynous ants, independent foundation lead to high levels of relatedness between workers, ensuring their indiret fitness. Territoriality helps to maintain the social cohesion of the colony. In polygynous ants, nestmate recognition is generally less efficient, queens have lost the capability of solitary foundation and several maternal lineages lead to lower degrees of relatedness. Although highly polygynous, Crematogaster Pygmaea seems to share several biological traits with monogynous ants. These characteristics make this species a particularly interesting model to test several of the assumptions proposed to explain the origin and maintenance of polygyny in ants.

In the field, our results reveal that workers of this species are clearly aggressive towards non-nestmates. Populations of C. pygmaea are therefore multicolonial. Traditional Petri dish confrontations were insufficient to determine colonies’ degree of openness. Despite a simple cuticular hydrocarbon profile, alkenes and branched alkanes could be sufficient to support the colonial odor. Colonies of C. pygmaea consist of thousands of workers exchanged between different calies. Genetic and chemical data show that these exchanges contribute to the homogeneity and integrity of the colonies within populations.

Queen-worker dimorphism is pronounced in C. pygmaea and, in the laboratory, young mated queens are able to initiate a new colony by claustral foundation (in haplometrosis and pleometrosis). In the field, nuptial flights were noted at the beginning of the rain season and several young mated queens were observed digging the wet soil actively, confirming that solitary foundation is likely in this species. Swarming may occur over short distances, as suggested by the positive correlation between genetic and geographic distances among colonies.

Queens are able to follow chemical trails. Therefore, they could enter in established colonies. Nevertheless, since (i) workers are able to discriminate and kill foreign queens and (ii) relatedness is strong within colonies, adoption of foreign queens is probably rare. Genetic analysis rather suggest that colonies form family units in which the queens are recruited within a single generation and produce the workers of this generation.

Our results also show that workers are able to produce fertile males in the absence of queens. Despite this ability to reproduce, reproductive altruism in workers is probably maintain by high degree of relatedness between colony members and worker policing behaviours.

Our data show that cuticular lipid of non-fertile individuals (workers and winged virgin queens) differ from those of fertile ones by the presence of four alkenes. Mating does not alter the cuticular profile. Surprisingly, the cuticular lipid profile of mature queens is more similar to those of infertile individuals than to those of young egg-laying queens, although mature laying queens are twice as attractive as young laying queens. However, the relative proportion of one alkene (pentacosene) is clearly higher in mature queens than in their non-laying nestmates. It is therefore suggested that alkenes, and more particularly pentacosene, could be involved in fertility signalling but that queen attractiveness to workers could be released by other, non-cuticular compounds.

The biological traits of C. pygmaea have been interpreted in terms of adaptation to its environment characterized by sharply contrasting seasons. It is suggested that high number of related queens and polydomy ensure a rapid expansion of the colonies during the rainy season, allowing this species to exploit available resources with efficiency.

Doctorat en Sciences
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Stern, Lesa Ann 1965. "The effect of assertive and unassertive content and assertive and unassertive communication style on perceptions of relational messages, attractiveness, and communication satisfaction." Thesis, The University of Arizona, 1990. http://hdl.handle.net/10150/277808.

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This study was conducted to explore the effects of expressing negative feelings and opinions through aggressive, assertive, empathic assertive, and unassertive content combined with assertive and unassertive styles. Perceptions of relational messages, attraction, and communication satisfaction were assessed. Several hypotheses were advanced. Results indicate that verbal content and communication style affected relational message interpretations. They did not, however, affect perceptions of attraction and communication satisfaction. Several implications were discussed concerning the evaluations of assertive and unassertive content and style.

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Silva, Ana Rita de Sousa Brites Duarte. "Celebrity endorsement no contexto do instagram e o seu efeito na intenção de compra." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14716.

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Mestrado em Marketing
As redes socias são cada vez mais utilizadas pelas celebridades, enquanto meio de transmitir aos seus seguidores mensagens publicitárias de marcas, às quais estão associadas. O Instagram é a rede social que mais cresce, e onde esta prática predomina. Ter motivações distintas para utilizar o Instagram influenciará a perceção que se tem da credibilidade e atratividade dos endorsers neste contexto? Levará o celebrity endorsement no contexto da rede social Instagram a uma maior intenção de compra dos produtos patrocinados? Nesta investigação foi utilizada uma abordagem quantitativa com recurso a um inquérito online de natureza exploratória, tendo sido selecionadas duas celebridades portuguesas, das mais seguidas no Instagram, Cristiano Ronaldo e Rita Pereira, para servirem como exemplo aos inquiridos. As conclusões retiradas apontam para que seguir celebridades na rede social Instagram é uma prática comum. No que se refere à intenção de compra, esta é influenciada parcialmente pela credibilidade dos celebrity endorsers percecionada pelos utilizadores e influenciada positivamente pela congruência percecionada entre os celebrity endorsers e os produtos patrocinados. Diferentes categorias de motivações para utilizar esta rede social levam a que os utilizadores percecionem de modo distinto a credibilidade e atratividade de celebrity endorsers.
Social network sites are more and more used by celebrities, as a mean of sending their followers advertising messages, from brands to which they are associated with. Instagram is the social network site that is growing more now and where the use of celebrity´s profiles for advertising purposes is most common. Does having different motives for using Instagram influence the perceptions of credibility and attractiveness of the endorsers in that context? Does celebrity endorsement in the context of Instagram lead to greater purchase intentions of the featured products? In the present investigation it was followed a quantitative approach, using an online inquiry, with an exploratory nature. Two portuguese celebrities were selected, some of the most followed on Instagram, Cristiano Ronaldo e Rita Pereira, to serve as examples to the respondents. The conclusions indicate that indeed following celebrities on Instagram is common. As far as purchase intention, this is partially influenced by the perceived credibility of celebrity endorsers and positively by the match-up hypothesis perceived between celebrity endorsers and products. Distinct categories of motivation to use this social network site, lead users to perceive differently the credibility and attractiveness of celebrity endorsers.
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Gashi, Linda. "Social media influencers - why we cannot ignore them : An exploratory study about how consumers perceive the influence of social media influencers during the different stages of the purchase decision process." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-17470.

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Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. Since companies now have a harder time reaching out to consumers, social media influencers have been used as a solution to influence the purchase decisions of consumers and thereby drive purchases. However, while social media influencers are said to have an impact on the purchase decisions of consumers, less is actually known about the influence on all stages of the purchase decision process. As the purchase decision is not solely based on its own but rather follows from a series of steps, also called the purchase decision process, more research based on this area is of importance. Therefore, the purpose of this thesis is to explore how consumers perceive the influence of social media influencers during the different stages of the purchase decision process. In order to gather consumers’ perceptions about the influence of social media influencers, a qualitative study has been conducted where thoughts and experiences of participants have been studied. The findings of this study show that social media influencers ability to provide content, expertise, attractiveness, social identity and trust shows evidence of how the influence of social media influencers play an important role in each and every stage of the purchase decision process of consumers. The implications of this thesis is that the study could be of use to companies who seek to engage in influencer marketing and want to better understand how social media influencers affect consumers. The original value of the study is that it acknowledges how the influence of social media influencers affects all stages of the purchase decision process, as no previous study has explored this context.

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Matic, Sanja, and Marie Björlekvist. "Evenemang för en ökad attraktionskraft : En studie om Malmö stad, Eurovision Song Contest 2013 & Handbolls-VM 2011." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19710.

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Syftet med studien är att undersöka hur Malmö stad använder sig av evenemang för en ökad attraktionskraft. Studiens syfte och frågeställningar har besvarats genom intervjuer med Malmö stad, Malmö Turistbyrå, Tourism in Skåne och Event in Skåne. Insamlingen av empiri har utförts genom kvalitativa telefonintervjuer samt en kvalitativ mailintervju, alla dessa baserades på ett icke-sannolikhetsurval gällande urvalet av respondenter. Samtliga intervjuer har haft öppna frågor och varit semistrukturerade. Intervjufrågorna har utformats utifrån studiens frågeställningar och har anpassats efter respektive respondent. I studien har även en litteraturstudie genomförts utifrån tre rapporter med fokus på de effekter som uppstod genom Handbolls-VM 2011. Studiens teoretiska referensram utgår från förklaring av attraktionskraft, typer av evenemang, effekter av evenemang, evenemangsturism, samarbete och image. Undersökningen har strukturerats upp utefter de intervjuer och litteraturstudie som har gjorts. Gemensamma rubriker har skapats för att få en tydligare struktur och en röd tråd för att göra studien läsvänlig. Analysen har strukturerats upp utifrån studiens frågeställningar. Slutsatsen av studien är att Malmös attraktionskraft ökar genom evenemang då staden har ett bra utvecklat samarbete mellan stadens aktörer. Detta gör att staden skapar möjligheter för att arrangera fler attraktiva evenemang. Attraktionskraften ökar även genom att det finns en medvetenhet i staden när det gäller vilka positiva effekter evenemang kan bidra till, exempelvis att stärka stadens image, skapa en bättre gemenskap bland lokalbefolkningen och ett ökat besöksantal. Studien visar att både Handbolls-VM 2011 och Eurovision Song Contest 2013 har bidragit till ovanstående effekter.

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Bingham, David Clayton. "Correlating convergence in product design." Thesis, Georgia Institute of Technology, 2006. http://hdl.handle.net/1853/36529.

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Convergence is a topic that many point to as the driving force behind modern product development. The merger of similar devices into a single product form can create a number of advantages for both producers and consumers, but successful design must take more than just this into account. Convergence is the evolution of a product through a disruptive and uncertain environment of technology and user needs. While the digital revolution has certainly been the biggest recent disrupter to society and design, there are signs of convergence in both form and function that have occurred across many products, and product categories. Producers and consumers always clamor for devices that are useful and convenient, take advantage of the latest technologies, and yet remain intuitive, attractive, and easy to use. This paper will dissect the meaning of convergence in product design and provide a framework for understanding and dialog. Combined with an extensive survey and product mapping, this definition will then be used to delineate approaches and principles for the effective design of evolving products in today's changing environment. The findings of this paper will help designers make decisions when considering the trade-offs between aesthetics, functionality, and ease of use in technology based products.

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Michineau, Marine. "La protection des porteurs de valeurs mobilières donnant accès au capital en droit français." Thesis, Paris 1, 2013. http://www.theses.fr/2013PA010308.

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Bien que présentant des caractéristiques variées, les valeurs mobilières donnant accès au capital reposent sur un mécanisme commun : une promesse de contrat. Singulièrement, les valeurs mobilières complexes déployant leurs effets dans le temps (les promesses s'échelonnant ordinairement sur plusieurs années), l'investisseur est susceptible de supporter une dépréciation du patrimoine de la société, manifestée par une baisse de la valeur des actions escomptées. Dès lors, au risque de maltraiter les droits des porteurs, sur décision unilatérale de la société, leur protection s'impose. La recherche d'une protection cohérente (conciliant l'attractivité du régime à l'égard des investisseurs et une certaine souplesse pour les émetteurs) invite alors à identifier les faits générateurs de la protection. Or, il apparaît que l'énumération légale présente des lacunes. En outre, à cet écueil s'ajoutent les subtilités liées à la mise en œuvre des instruments de protection, notamment en cas de réduction du capital à zéro. Il est donc apparu que le régime de protection, issu de l'ordonnance du 24 juin 2004, est imparfait à divers égards, parfois dirimants en pratique. Face à ce constat, sont donc présentées tour à tour les opérations susceptibles de porter atteinte aux prérogatives d'accès au capital. Cet examen nous a conduit à la conviction de la nécessité de perfectionner le dispositif afin d'en améliorer la lisibilité, la sécurité et par voie de conséquence, l'attractivité. Les propositions formulées dans l'ouvrage visent ainsi à lever les obstacles identifiés, dans le respect de l'esprit de modernisation, d'unification et de simplification qui ont pu guider les précédentes réformes
Several securities giving access to the capital are based on option contracts. The use of commitment contracts shows the versatility of this civil legal tool, but its analysis raises several pitfalls, inherent in the original features of the option's subject. Considering the status of future shareholders, a specific process needs to be set up for risk control. In theory, a complete protection for investors should be ensured by the ban of any transaction that might harm their interests. On the contrary, in the case of a legal gap, a company could break the agreement and empty it of its content. Thus, regulations of securities giving access to the capital should both accommodate attractiveness for investors and guarantee more flexibility for issuers. In order to find a more consistent solution, one must identify the operative events that ensure the active protection of rights under option. However, the variety of the events, which are likely to affect shareholders' equity, makes the identification process more complex. Addressing this issue is the first step of the process; the problem linked with the implementation of defensive measures would be the main topic to be analyzed. This analysis will be split in two parts. The first one will focus on how the body jeopardizes the unity targeted by the 2004 order. And the second part will be dedicated to concrete applications of the measures suggested in article L. 228-99 of the Commercial code. The period between the initial investment and the access to the shareholder status triggers the activation of a complex legal paraphernalia, which is worth analyzing

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Bangoura, Haïda. "Le droit minier en Guinée au regard des meilleures pratiques internationales (1995-2013)." Thesis, Paris 5, 2013. http://www.theses.fr/2013PA05D017.

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Dans un contexte de libéralisation globale de l'économie, la majorité des pays en développement ont, à partir des années 1980-1990, réformé leur législation minière dans le but d'attirer les capitaux étrangers. La Guinée, avec des ressources minérales potentielles estimées à plus de 45 milliards de tonnes, est considérée comme l'un des pays disposant du sous-sol le plus riche en Afrique. Conscient d'un tel potentiel pour le développement du pays, le législateur guinéen adopte, en 1995, un nouveau code minier pour rendre le territoire attractif pour les investisseurs privés étrangers. Cependant, avec l'avènement du concept de développement durable, comme l'un des nouveaux défis mondiaux, de nombreuses réglementations minières ont progressivement été modifiées pour s'adapter à ce dernier. La Guinée, une fois de plus, n'a pas échappé à cette tendance, en adoptant un nouveau code minier en 2011. Ce dernier est la conséquence d'une mobilisation sociale sans précédent dans le pays, ayant débutée dans la moitié des années 2000 et visant à dénoncer l'absence de retombées économiques et financières, issues du secteur minier, pour l'État et la population. Néanmoins, peu de temps après sa promulgation, cette nouvelle législation minière a suscité de vives critiques de la part des compagnies minières. Le gouvernement, prenant en compte ces recommandations, s'est donc engagé dans un processus d'amendement de certaines dispositions du code de 2011, qui s'est achevé par l'adoption d'une nouvelle loi minière en avril 2013. Par conséquent, ce travail a pour objectif d'analyser de quelle manière la réglementation minière en Guinée (2011 et 2013) prend en compte les meilleures pratiques internationales actuelles en matière d'attractivité et de développement durable. Pour ce faire, des comparaisons sont réalisées, à la fois avec le code minier de 1995, pour donner une dimension évolutive à cette étude, ainsi qu'avec les législations minières d'autres États dans le monde
In the context of a general liberalisation of the economy, the majority of developing countries have since the years 1980-1990 reformed their mining legislation in order to attract foreign capital. Guinea, with its potential mineral resources estimated at more than 45 billion tons, is considered to be one of the African countries with the richest subsoil. Conscious of such potential for the development of the country, the legislature in Guinea adopted, in 1995, a new Mining Code in order to make the Guinean territory more attractive to foreign private investors. However, with the arrival of the concept of sustainable development as one of the new global challenges, numerous mining regulations have been progressively modified in order to adapt. Guinea, once again, did not escape this trend and adopted a new Mining Code in 2011. This code is the consequence of a social mobilization without precedent in the country, which started in the first half of the 2000s. Its goal was to denounce the absence of economic and financial repercussions born from the mining sector on the Government and the population. Nevertheless, not long after its promulgation, this new legislation was the subject of harsh criticism from mining companies. The government, taking into account its recommendations, undertook the process of amending certain dispositions of the Mining Code of 2011, which resulted in the passage of a new Mining Law in April of 2013. Consequently, this work will analyze how mining regulation in Guinea (of 2011 and 2013) takes into account current international best practice in terms of attractiveness and sustainable development. In order to do so, comparisons will be made with the Mining Code of 1995 in order to give an evolutionary dimension to this study, as well as with Mining Regulations from other countries in the world

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Li, Yi-Ching, and 李怡青. "Attractiveness of Domestic-Produced Car ─ Application of Context-dependent DEA." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/41078849109262279307.

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碩士
國立嘉義大學
應用經濟學系研究所
99
In this study, we estimated the relative attractiveness of domestic-produced car and spot utility vehicles. We employed the Context-Dependent Data Envelopment Analysis model as the main measurement method. .The method is applied to measuring the attractiveness of 29 cars and 15 spot utility vehicles in Taiwan during the September 17, 2010 to September 24, 2010. We pick up input variables and output variables in consumers’ shoes. This study adopted Context-dependent DEA including value judgment. Last compare the results of three evaluation approaches demonstrate. Empirical results indicate that (1) domestic-produced cars get three performance levels and spot utility vehicles get two performance levels. (2) the results of three evaluation approaches demonstrate that with or without value judgment, attractiveness of decision making units would be influenced.

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Williamson, Miri Rose. "Millennials‟ Perceptions of Employer Attractiveness in the South African Context." Thesis, 2018. https://hdl.handle.net/10539/26599.

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A research project submitted in partial fulfilment of the requirements for the degree of MA in the field of Organisational Psychology by Coursework and Research Report in the Faculty of Humanities, University of the Witwatersrand, Johannesburg, 21 September 2018.
The generational phenomenon in the workplace remains a prominent topic in research, the popular press, and within organisations. There has been considerable focus on the newest generation in the workplace, known as Millennials, and how to attract, motivate, and retain this cohort, despite a lack of empirical evidence for the existence of the phenomenon. Research on Millennials is also mostly conducted in Western countries and local research often uses formative events in the United States (US) to define generational groups. Consequently, US-centric definitions and work-related stereotypes are often imposed and applied to South African Millennials. The aim of this study was to explore Millennials‟ perceptions of employer attractiveness, employer branding, and the psychological contract expectations of organisations in the South African context. The perspectives of two sample groups, a sample of recent employees classified as „Millennials‟ and a sample of human resource practitioners, were explored in order to gain a more comprehensive, „above-and-below‟ understanding of these perceptions. The study was qualitative in nature and utilised Smith‟s (1996) Interpretative Phenomenological Analysis approach to explore the lived experiences and perceptions of the participants. Five recently employed individuals who could be classified as „Millennials‟ and four human resource practitioners working in the financial and related industries were interviewed. Individual semi-structured interviews were used to collect the data and this was analysed using thematic analysis (Braun & Clark, 2006). The major findings included that generations in South Africa are defined by their proximity to the collapse of Apartheid and the consequently free flow of technology; and these events had a significant impact on the conceptualisation of the „Millennial‟ generation in South Africa. Discrepancies were found between perceptions of the factors that attract and retain Millennials between the two sample groups. In addition, Millennial employees indicated that they expected organisations to meet their psychological contract expectations and their evaluations of the organisation‟s attractiveness seemed to be based quite heavily on this. These findings provide a basis for future research and suggest various possible practical and theoretical implications.
E.R. 2019

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李宜珏. "Attractiveness of Hotel Industry in Taipei─Application of Context-Dependent DEA." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/60275740943795614986.

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Guéry, Maximilien Michel Robert. "Measurement of employer attractiveness in the chinese context: an updated analysis of students' perspective." Master's thesis, 2018. http://hdl.handle.net/10071/21764.

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The increasing intensity of international competition among organizations and the elevation of the level of expertise of fresh graduates put employer branding at the heart of today’s preoccupations. The war for talents is real and organizations around the world are looking for the best assets beyond the borders of their own countries. Understand the dimensions and criteria that appeal to possible candidates is an undeniable advantage. This study investigates the dimensions of employer attractiveness that are relevant to Chinese candidates by re-using the model developed by Zhu et al. (2014) and assesses the impact of the gender on the perception of this employer attractiveness. A quantitative study has been used to harvest the results of 121 respondents at Southwestern University of Finance and Economics in Chengdu, China. Significant differences have been found for three of the five dimensions, indicating on a general level, that females rated significantly higher than males the three dimensions. These results are then further discussed and interpreted via a theoretical and a managerial approach.
O aumento da competitividade entre organizações a nível internacional acompanhado pelo incremento do nível de qualificações dos recém graduados, torna o employer branding no centro das atenções da atualidade. A chamada “guerra” por talentos é uma realidade e as organizações em todo o mundo procuram os melhores talentos dentro das suas próprias fronteiras. Entender as dimensões e critérios que levam a um crescimento da atratividade da organização para possíveis candidatos é, sem dúvida, uma vantagem. O presente estudo investiga as diferentes dimensões da atratividade dos empregadores que são relevantes para os recém graduados na China através da reutilização do modelo desenvolvido por Zhu et al. (2014) e pela medição do impacto do género na percepção da atratividade das organizações. Este estudo quantitativo foi realizado com base em 121 respostas de estudantes da Southwestern University of Finance and Economics em Chengdu, China. Diferenças significantes foram encontradas em três de cinco dimensões, indicando a um nível geral, que a população feminina atribuiu classificações significativamente superiores que o sexo masculino nas 3 dimensões mencionadas. Estes resultados são discutidos posteriormente e interpretados através de uma abordagem teórica, bem como, uma perspectiva de gestão.

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CHANG, YING-TING, and 張瑩亭. "Examining the Relationships between Food Attractiveness, Place Attachment, and Revisit Intention in the Context of Tainan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/98fuq9.

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碩士
南臺科技大學
休閒事業管理系
107
Traveling is nothing more than focusing on fun and food. Especially tasting local snacks can understand not only the tastes of various places, but also the local history. After all, snacks have evolved from the constant changes in the historical era. In Taiwan, the most impressive city while mentioning gourmet snacks is Tainan. Tainan is a city with many places of historic interest and delicious snacks. There are countless tourists visiting Tainan all over the world. In Tainan, as long as there are snacks, tourists are always in a constant stream. In addition, food is the best medium to know a place. Local food will not only attract tourists, but also promote the emotional connection between consumers and local culture and will revisit again. This study aims to understand whether tourists will be attracted to Tainan local snacks and further affect their attachment and revisit intention to Tainan by exploring the relationships between "food attractiveness", "place attachment" and "revisit intention". As a result, 420 paper questionnaires were distributed to Tainan tourists, and 400 valid questionnaires were collected. The effective return rate was 95.23%. The results of the study showed that the "food attractiveness" of Tainan snacks had a significant impact on "place attachment". In addition, "place attachment" had a significant impact on "revisit intention". Finally, "food attractiveness" also had a significant impact on "revisit intention". The results of this study are available to the Tourism Department as a reference for planning management and policy development.

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Carlota, Collares Pereira Carlota Collares. "Consulting project for the lubricants exports division at GALP Energia assessing the attractiveness of the Latin American lubricants market in the context of a potential partnership with Latina." Master's thesis, 2014. http://hdl.handle.net/10362/120359.

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The following report seeks to assess the attractiveness of the Latin American lubricants market in the context of a potential partnership with Latina1. Galp Energia, a Portuguese Oil and Gas company, presented the project to NOVA SBE’s Management Consulting Lab initiative, which, in turn, had allocated the project to a team of four students with complementary academic backgrounds. With Galp’s Exports Division support, the main goal was to assess the economic and financial viability of entering the Latin American market with a local partner. For that purpose a market assessment was conducted, followed by a financial analysis of the two-staged partnership and lastly, the team provided Galp with valuable recommendations on how to pursue the internationalization strategy and approach the Latin American partner.

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Carvalho, Frederico Quartim Bastos de Almeida de. "Consulting project for the lubricants exports division at Galp energia assessing the attractiveness of the Latin American lubricants market in the context of a potencial partnership with Latina." Master's thesis, 2014. http://hdl.handle.net/10362/120361.

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The following report seeks to assess the attractiveness of the Latin American lubricants market in the context of a potential partnership with Latina1. Galp Energia, a Portuguese Oil and Gas company, presented the project to NOVA SBE’s Management Consulting Lab initiative, which, in turn, had allocated the project to a team of four students with complementary academic backgrounds. With Galp’s Exports Division support, the main goal was to assess the economic and financial viability of entering the Latin American market with a local partner. For that purpose a market assessment was conducted, followed by a financial analysis of the two-staged partnership and lastly, the team provided Galp with valuable recommendations on how to pursue the internationalization strategy and approach the Latin American partner.

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Pais, Ana Catarina Oliveira Luna. "Consulting project for the lubricants exports division at Galp energia: assessing the attractiveness of the Latin American lubricants market in the context of a potential partnership with Latina." Master's thesis, 2014. http://hdl.handle.net/10362/120289.

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The following report seeks to assess the attractiveness of the Latin American lubricants market in the context of a potential partnership with Latina1. Galp Energia, a Portuguese Oil and Gas company, presented the project to NOVA SBE’s Management Consulting Lab initiative, which, in turn, had allocated the project to a team of four students with complementary academic backgrounds. With Galp’s Exports Division support, the main goal was to assess the economic and financial viability of entering the Latin American market with a local partner. For that purpose a market assessment was conducted, followed by a financial analysis of the two-staged partnership and lastly, the team provided Galp with valuable recommendations on how to pursue the internationalization strategy and approach the Latin American partner.

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21

Wang, I.-hsung, and 汪亦翔. "The impact of SYSOPs' traits to a virtual community's content attractiveness." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/63587250317670660619.

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碩士
國立中山大學
企業管理學系研究所
88
Building virtual community can help a web site to increase its traffic flow, make visitor stayed longer, improve customer loyalty and transact motive. In order to start the dynamic circle of increasing return in a virtual community, the virtual community has to create attractive contents. And system operators (SYSOPs) have playing a critical role in accumulating attractive contents. This research is a exploratory research, we try to find out whether there are some potential traits of SYSOPs that will make the contents more attractive. And we hope the research result can provide as a reference for managers of virtual communities in assessing and training their SYSOPs. We discuss SYSOPs’ traits via three dimensions (lifestyle, characteristic, personal statistics) to test whether these traits will influence the attractiveness of contents. Finally, we find out that most of these SYSOPs are male, 16-25 years old, with college education level, whose average monthly income is less than ten thousands, and most of them has experiences in operation another boards. In the lifestyle dimension, after using factor analysis and cluster analysis, we find out the SYSOPs’ lifestyle can be divided into five types, there are group of X generation, group of independent, group of elegant, group of passive and group of aggressive. But there wasn’t any significant difference between them. In the dimension of characteristic, among three variables (social technique, affiliation, and aggressiveness) there wasn’t any significant difference between the group of high performance SYSOPs and the group of low performance SYSOPs. Finally in the test of personal statistics, we found that experience of operating other boards will provide a significant influence in SYSOPs’ performance. And we use this variable to form a discriminate function, but after test of wilks’ Λ, the discriminate ability of this discriminate function wasn’t reach the significant level. So it can not provide an effective forecast for the performance of SYSOPs in virtual communities.

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Wang, I.-hsung, and 汪亦翔. "The impact of SYSOPs'' traits to a virtual community''s content attractiveness." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/17509264015869456706.

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碩士
國立中山大學
企業管理學系研究所
88
Building virtual community can help a web site to increase its traffic flow, make visitor stayed longer, improve customer loyalty and transact motive. In order to start the dynamic circle of increasing return in a virtual community, the virtual community has to create attractive contents. And system operators (SYSOPs) have playing a critical role in accumulating attractive contents. This research is a exploratory research, we try to find out whether there are some potential traits of SYSOPs that will make the contents more attractive. And we hope the research result can provide as a reference for managers of virtual communities in assessing and training their SYSOPs. We discuss SYSOPs’ traits via three dimensions (lifestyle, characteristic, personal statistics) to test whether these traits will influence the attractiveness of contents. Finally, we find out that most of these SYSOPs are male, 16-25 years old, with college education level, whose average monthly income is less than ten thousands, and most of them has experiences in operation another boards. In the lifestyle dimension, after using factor analysis and cluster analysis, we find out the SYSOPs’ lifestyle can be divided into five types, there are group of X generation, group of independent, group of elegant, group of passive and group of aggressive. But there wasn’t any significant difference between them. In the dimension of characteristic, among three variables (social technique, affiliation, and aggressiveness) there wasn’t any significant difference between the group of high performance SYSOPs and the group of low performance SYSOPs. Finally in the test of personal statistics, we found that experience of operating other boards will provide a significant influence in SYSOPs’ performance. And we use this variable to form a discriminate function, but after test of wilks’ Λ, the discriminate ability of this discriminate function wasn’t reach the significant level. So it can not provide an effective forecast for the performance of SYSOPs in virtual communities.

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Fang, Min, and 方敏. "The Effect of Organization Brand and Website Contents on Organizational Attractiveness." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/48290398149109280253.

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碩士
國立臺灣師範大學
國際人力資源發展研究所
104
This study aims to examine the relationships among organization brand, organizational attractiveness and organization website contents. More importantly, it aims to investigate the moderating effect of website content on the relationship between organization brand and organizational attractiveness. The target sample were 266 under-graduate junior and senior students and graduate students studying in colleges in Taiwan because they are more likely to reflect the intentions of job seekers of the new generation. The analysis was conducted using SPSS and AMOS. The result showed that organization brand was positively correlated with organizational attractiveness. However, website content showed no moderating effect on the relationship between organization brand and organizational attractiveness. Instead, it has more a direct impact on organizational attractiveness.

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24

Liu, Yu-Chuan, and 劉又銓. "The Effect of Endorser Attractiveness and Product-Endorser Relevance on Product Judgment of Sponsored User-Generated Content." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ryftsf.

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碩士
國立臺灣大學
商學研究所
106
In spite of the vast growth of web 2.0., there has been few academic research examining the effectiveness of advertising techniques for user-generated content on blog, not to mention the endorser effect behind the technique. The current research is aimed to investigating the effect of endorser attractiveness and endorser-product relevance on product judgments in the context of user-generated content on blog when there is an explicit disclosure of sponsorship. Our findings show that: (1) when the endorser was product-irrelevant, the more attractive the endorser was, the lower product attitude people would have; (2) when the endorser was a highly attractive celebrity, the more the endorser was related to target product, the higher product attitude people would have; (3) article credibility acted as mediator in the effect of endorser-product relevance on product judgment.

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Chen, Yi-Lu, and 陳顗璐. "On Explaining and Predicting the Effectiveness of Communicator's Attractiveness and Content: Facebook Fan-page as an Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/77513495136762644987.

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碩士
輔仁大學
大眾傳播學研究所碩士班
104
This study employed Internet survey research and was based on two concepts: a subject’s physical attractiveness and conversational human voice communication in an attempt to investigate whether Facebook Fan-page sales are positively influenced by using different ad presentation formats as compared with the traditional on-line sales approaches. Further, the advertising exposure effect was isolated as a moderating variable in an effort to discuss the role that the message exposure mode of Facebook Fan-page selling plays in the interaction between ad presentation formats and communication effects, and whether such exposure will change the ad presentation format’s influence on communication. In this study, 389 valid samples were collected. The research results indicated that when a Facebook Fan-page operator used normally attractive models to display goods, the advertising communication effects were better than when highly attractive models were used. Moreover, the use of a conversational human voice when presenting product information also had a better advertising communication effect than a corresponding use of a more formal or authoritative voice. Additionally, the moderating variable exposure frequency was found not to have any significant moderating role between ad presentation formats and communication effects; similarly, normally attractive subjects and conversational human voice influences on communication effects showed no significant differences because of exposure frequency.

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Chung, Min Fang, and 鍾閔鈁. "Exploring the effects of the content in word-of-mouth to the organizational attractiveness: the case of accounting firm." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/37700775341391187235.

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碩士
國立政治大學
企業管理研究所
100
The talents are the most essential assets for the organizations in the era of knowledge economy. For lots knowledge workers, the knowledge they have is less substitutable, so the organizations are not stronger in the labor market anymore. In the mean time the talents seek for the jobs, the employers also seek for the talents. How to increase the organizational attractiveness to the potential job seekers is an important issue in the human resource management. In the industry of the accounting firms especially emphasize on the profession and knowledge. They keep looking for talented employees so eagerly because of the high turnover ratio. For the students of the major in accounting, what do they really care about? How can the accounting firm attract the potential job seekers? In this thesis, we will use the employer knowledge model to discover the effects to the organizational attractiveness. Students also seek for more information about the organizations by asking the seniors or friends. In the context of word-of-mouth, we wonder the expertise of the information senders will affect the organizational attractiveness. In the result of the research, the non-deducted overtime compensation plan and higher employer reputation will increase the potential job seekers’ organizational attractiveness. The accounting firms can improve the attractiveness from these aspects.

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Havlíčková, Radka. "Vliv atraktivity kontextu slovní úlohy na úspěšnost a řešení žáků." Doctoral thesis, 2021. http://www.nusl.cz/ntk/nusl-445772.

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This thesis focuses on to word problems and elementary school pupils. Research on mathematical word problems suggests that differences in success are not only due to different levels of pupils' cognitive abilities but that their motivation plays a role, too. Therefore, in this study, I focused on the context of word problem as a potential source of situational interest, which may affect the quality of pupils' cognitive function in the short term or permanently. I used my participation in a broader quantitatively oriented research on variables influencing the difficulty of word problems and using its methodology, I investigated the influence of different types of contexts on pupils' success in solving the problems. The examined aspect of context was attractiveness - the question was whether pupils would be more successful in solving word problems with elements of fairy tale, science fiction or humour than in similar problems with the same structure but with a neutral context. Pupils of the 3rd to 6th grades of primary school (n = 2 092) were divided into two groups of a comparable ability and each was presented with one of the variants - attractive or neutral. To evaluate the results quantitatively, the Item Response Theory was used allowed us to determine the difficulty of the problem depending on...

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Yang, Ya-Cian, and 楊雅蒨. "Effects of Gender and Facial Attractiveness of Applicants on Hiring Opportunity:The Moderating Roles of Customer Contact and Interviewer Seniority." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/93651626567729148849.

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碩士
高雄師範大學
人力與知識管理研究所
98
The information in resume may influence the evaluations of interviewers toward applicants. Reviewing the resume is the first step to understand applicants. It has been proved that applicant gender and facial attractiveness may have impacts on recruiters’ decision of hiring the applicants or not. Building on the past relevant researches, the study explored the bias effect which applicant gender and facial attractiveness have on recruiters’ appraisal of applicants hiring in the pre-selective resume screening stage. At the same time, the study also examined the moderating effect of customer contact and interviewer seniority on applicants’ access to hiring opportunity. This study adopts a 2 (applicant gender: male, female) × 2 (applicants facial attractiveness: high, low) × 2 (customer contact: high, low) between-subject factorial experiment design. 192 questionnaires are issued with 143 were valid. The results show that the applicant facial attractiveness have a significant positive effect on hiring opportunity, which implies that applicants with better facial attractiveness may have high possibility moving forward to the selection stage. However, other main effects of applicant gender on hiring opportunities are not significant. In addition, the moderating effect of customer contact and interviewer seniority on applicants’ access to hiring opportunity is not significant.

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Chen, Wei-Ju, and 陳韋如. "Word-of-Mouth Effect between Physical Attractiveness of Popular Fashion Bloggers, Post Content and CVPA of Consumers--- The Case of Facebook Fan Pages." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/wxh5am.

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碩士
國立臺灣大學
商學研究所
105
Nowadays, social media are gaining vast amount of attention in the context of public relation management by both organizations and individuals. This phenomenon is evident with numerous successful examples in practice. One of them is the well-known Facebook Fan Page, using the word-of-mouth effect by celebrities or popular bloggers to affect consumers’ purchasing decision. While there are different factors that drive the effect, including source, message and receiver, most existing studies focus their analyses on only one of the three factors. In light of that, this research establishes an angle that takes all three of the factors under consideration. And in each factor, one variable is picked up for the analysis, including the physical attractiveness of the fashion bloggers, the content of post and the centrality of visual product aesthetics (CVPA) of consumer. Hopefully, this research could compensate for the missing part of existing literature, and are applicable to the development of marketing strategy in practice. This study is a 2 X 2 X 2 experimental design, using physical attractiveness of popular fashion blogger, the content of post and CVPA of consumer as independent variables; product attitude and purchase intension as dependent variables. The following results are found in the context of fashion apparel industry by this research: 1. Physical attractiveness of popular fashion blogger does not significantly affect the advertising effect. 2. Whether content of post is in narrative or evaluation style, does not significantly affect the advertising effect. 3. Consumers with higher CVPA receive greater advertising effect. 4. Better advertising effect is found in the combination of high bloggers’ physical attractiveness with narrative style posts; and moderate bloggers’ physical attractiveness with evaluation style posts. 5. The interaction between CVPA of consumer and the content of posts does not significantly affect the advertising effect. 6. Better advertising effect is found in the combination of high bloggers’ physical attractiveness with low CVPA consumers; and moderate bloggers’ physical attractiveness with high CVPA consumers.

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Ho, Chia-chen, and 何佳蓁. "Investigating the Brand Personality of Automobile Advertisements via Content Analysis and the Match-up effect between Brand Personality and Physical Attractiveness of Models." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/97860133601729294971.

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碩士
義守大學
企業管理學系碩士班
97
In the automobile market, there are many well-known brands. How many consumers can select in many kind of brands to satisfy their need. As a result, the automobile industry began to manage brnad to construct brand personality to make consumers know their brands well. This study will use content analysis to investigate the brand personality of the advertisements selected from the top three Taiwanese automobile magazines, that is, Carnews, Taiwan Motors and Car Buying Guide from 2006 to October 2008. The brand personality （Sincerity, Excitement, Competence, Sophistication and Ruggedness）of Aaker (1997) will be used as classification criterions Therefore, this study explores that the automobile corporate use which brand personality in magazine advertisements to increase sales. Therefore, this study uses content analysis and the brand personality scale（Sincerity, Excitement, Competence, Sophistication and Ruggedness）of Aaker (1997) as classification criterions to investigate the brand personalities of the advertisements selected from the top three Taiwanese automobile magazines, that is, Carnews, Taiwan Motors and Car Buying Guide from 2006 to October 2008. This study found that the frequencies of brand personality, Sophistication, Excitement, Competence, Sincerity and Ruggedness are 247, 230, 229, 74, and 39 respectively. Sophistication, Excitement and Competence have more frequencies than Sincerity and Ruggedness. Mazda represent High Excitement , Nissan represent Low Excitement, Volvo represent High Competence, Audi represent Low Competence, Volkswagen represent High Sophistication, Hyundai represent Low Sophistication. The selected represents will be matched with high and moderate physical attractive model to investigate how brand personality should match with physical attractiveness for advertising effectiveness. This study found that brand personality and physical attractiveness of models have a significant impact on advertising effectiveness. As attitude toward advertisement, physical attractiveness has a significant impact on attitude toward advertisement. Highly attractive models cause better attitude toward advertisement than normally ones. Brand personality of High Excitement and Low Excitement do not have a significant impact on attitude toward advertisement. No matter what brand personality is High Excitement or Low Excitement, highly attractive models cause better attitude toward advertisement than normally ones. Competence has a significant impact on attitude toward advertisement. No matter what brand personality is High Competence or Low Competence, highly attractive models cause better attitude toward advertisement than normally ones. Sophistication does not have a significant impact on attitude toward advertisement. No matter what brand personality is High Sophistication or Low Sophistication, highly attractive models cause better attitude toward advertisement than normally ones. As attitude toward brand, physical attractiveness of models does not have a significant impact on attitude toward brand. Excitement has a significant impact on attitude toward brand. High Excitement and highly attractive models cause better attitude toward brand than normally ones. Low Excitement and normally attractive models cause better attitude toward brand than highly ones. Competence has a significant impact on attitude toward brand. High Competence, Low Competence and highly attractive models cause better attitude toward brand than normally ones. The Sophistication and physical attractiveness of models have a significant impact on attitude toward brand. High Sophistication, Low Sophistication and highly attractive models cause better attitude toward brand than normally ones. No matter what that brand personality is Excitement Competence or Sophistication, attitude toward advertisement and attitude toward brand have a significant impact on purchase intention.

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31

Braga, Carolina Félix Machado Vieira. "How to increase reach efficiency and effectiveness of Meo's digital marketing campaigns: increase of campaign attractiveness and taking advantage of online trends." Master's thesis, 2016. http://hdl.handle.net/10362/17183.

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Field lab: Business project
This document is based on a master’s thesis work project conducted by Nova SBE students to help the leading Portuguese telecom provider MEO increase its digital campaign’s attractiveness and to take better advantage of the new online trends. Recommendations are given based on primary research in the form of a focus group and a survey questionnaire launched online. Subjects such as digital marketing channels, high-impact digital advertisement formats, campaign content and the emergence of new online trends are developed in order to achieve interesting findings regarding overall campaigns’ attractiveness.

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32

CHOU, HAN-LIN, and 周函琳. "Does Physical Attractiveness of Online Auction Sellers Matter?-Investigation on the Impact of Degree of Physical Contact and Validation of Product Types." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5xqehy.

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碩士
國立雲林科技大學
企業管理系
105
Two studies using 2x2 factorial design were included in the current research. Both studies investigated the effects of physical attractiveness of auction sellers in Facebook second-hand product groups (high physical attractiveness/moderate physical attractiveness) and physical contact to second-hand products (high physical contact /low physical contact) on examinees’ appraisal and purchase intention of products. The difference between the two studies was the type of second-hand product, with clothing (non-durable goods) and bicycle (durable goods) chosen respectively for Study 1 and Study 2. The results from Study 1 and Study 2 were as follows: (1)Whether durable or non-durable goods, the effects of high physical attractiveness of sellers on consumers’ product appraisal and purchase intention were significantly higher than those of moderate physical attractiveness. (2)Whether durable or non-durable goods, the effects of high physical contact to second-hand products among sellers on consumers’ product appraisal and purchase intention were significantly lower than those of low physical contact to second-hand products. (3)Whether durable or non-durable goods, there was significant interaction effects of sellers’ physical attractiveness and degree of physical contact to second-hand products on consumers’ product appraisal and purchase intention. In other words, in the condition of low physical contact to second-hand products, sellers with high physical attractiveness affected consumers’ product appraisal and purchase intention than those with moderate physical attractiveness to a significantly greater level. In the condition of high physical contact to second-hand products, significant differences in consumers’ product appraisal and purchase intention were not found between sellers with high physical attractiveness and those with moderate physical attractiveness.

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33

Yu, Hui-Hui, and 尤慧慧. "Effects of Applicant Physical Attractiveness and Behaviors on Interviewer Evaluations in Job Interviews: The Moderating Roles of Sex Type and Customer Contact Requirement." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/85579588427523357297.

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碩士
國立臺灣大學
商學研究所
93
THESIS ABSTRACT 　 Graduate Institute of Business Administration National Taiwan University 　 Name: Hui-Hui, Yu 　　Adviser: Dr. Wei-Chi, Tsai & Shu-Cheng, Chi　　 Effects of Applicant Physical Attractiveness and Behaviors on Interviewer Evaluations in Job Interviews: The Moderating Roles of Sex Type and Customer Contact Requirement Past research showed that applicants’ physical attractiveness could positively influence interviewer evaluations. However, there is a growing body of research arguing against the general notion that “what is beautiful is good.” The present study extends previous research by examining the moderating roles of sex type and customer-contact requirement in the relationship between physical attractiveness and interviewer evaluation in order to clarify past inconsistent findings. In addition, the present study also examined the impact of applicants’ verbal and nonverbal behaviors on interviewer evaluations in job interviews. 　　　　Results from 114 interviewers and 177 applicants of 39 companies partially supported our hypotheses and showed that the higher the fitness of sex type, the stronger the relationship between applicant’s physical attractiveness and interviewer evaluation. This finding was interpreted as partially supportive of Lack of Fit model (Heilman, 1983). In addition, results showed that the higher the extent of customer contact required for jobs, the stronger the relationship between applicant’s physical attractiveness and interviewer evaluation. Furthermore, most of past research found that applicants displayed more nonverbal behaviors could positively influence interviewer evaluation, but the present finding showed that this positive relationship was only supported in situations where both the fitness of sex type and the extent of customer contact requirement were high. When the fitness of sex type was low, regardless of whether the extent of customer contact requirement was high or low, applicants who displayed less nonverbal behaviors could receive higher interviewer evaluation.

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