Dissertations / Theses: 'Attitudes; affect'

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Parker, Cynthia T. "An evaluation of student reading attitudes : does ability affect attitude? /." Electronic version (PDF), 2004. http://dl.uncw.edu/etd/2004/parkerc/cynthiaparker.pdf.

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Kelly, Christa D. "Teaching practices that affect student attitudes toward writing." < Digital Thesis and Dissertation Collection > Username and password required for access, SU only, 2004. http://www.su.edu/library/digitalthesis/kellychrista.pdf.

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Cole, Eric Jacobson. "Do southern Africa’s dominant-party systems affect popular attitudes?" Master's thesis, University of Cape Town, 2015. http://hdl.handle.net/11427/13665.

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Among the most distinctive features of Southern African politics is the region’s preponderance of one-party dominant systems. Considerable effort has been made to explain the unusual phenomenon with some analysts emphasizing the potential of such imbalances of power to undermine the effectiveness of a democracy’s institutions. However, political science has only just begun to study the repercussions the status quo may have for political culture in the region. Using survey data collected across the continent, this paper shifts the focus to this unexplored link between dominance and culture, aiming to shed some light on the relationship by studying the effect dominant party systems have on three specific political attitudes in Africa: demand for democracy, evaluation of the supply of democracy, and pluralism. The academic literature on Southern Africa’s dominant party systems has produced a theoretical distinction between two types of dominance. On the one hand is simple dominance, characterized only by long-term electoral success by a single party. On the other hand is dominance by parties who emerged from national liberation movements. Some analysts have argued that the ideological orientation of liberation parties and their unique claim to the right to rule renders them incompatible with essential features of democracy. This paper investigates the possibility that these distinct varieties of dominance have distinct effects on political attitudes. The results of the analyses conducted here offer strong evidence that dominant party systems do have implications for mass attitudes. Further, this research finds strong support for the argument that the nature of a party’s dominance matters, as means comparisons and regression analyses showed that the effects of dominance on popular attitudes were considerably stronger in systems where the dominant party was descended from a national liberation movement.

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Gafford, Farrah D. "Factors That Affect College Students' Attitudes Toward Interracial Dating." Thesis, University of North Texas, 2001. https://digital.library.unt.edu/ark:/67531/metadc2901/.

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This study was designed to examine the attitudes of undergraduate students toward interracial dating. The study examined the influence of race, gender, and previous interracial dating experience on interracial dating attitudes. The independent variable of racial identity salience was also examined. A final sample consisted of 389 students, recruited from first year political science classes at the University of North Texas. An 11- item self administered questionnaire was used to collect the data. The results indicated that race and previous interracial dating experience was associated with college students' attitudes. A weak association was also found between greater racial identity salience and less positive interracial dating attitudes. Future research should further examine racial identity salience and its role in partner selection.

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Andersson, Emelie. "Teachers' Attitudes Affect Students : A Study of Swedish Primary School Teachers' Attitudes towards CLIL." Thesis, Högskolan i Gävle, Engelska, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-29832.

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Teachers play an important role in teaching English as a second language. Since many studies of students’ attitudes towards leaning English already exist this study aims to compensate the lack of studies examining teachers’ attitudes towards methods of teaching English as a foreign language. The main focus of the study is on Content and Language Integrated Learning (CLIL). The definition and effects of CLIL are presented and discussed as well as pedagogical implications about teaching English as a foreign language. Via an online survey questionnaire, this study examines the attitude towards CLIL of ninety-seven teachers in the Swedish primary school’s preschool class to grade three. Findings of this study implicate that teachers in general have a positive attitude towards a content integrated approach to teaching English as a foreign language. Finally, suggestions for future research are presented.

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Rolfe, Gary. "Educating the affect : patient-centred attitudes and the nursing curriculum." Thesis, University of Southampton, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.295524.

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SAUERBRONN, RAFFAELA MARIA RAMMELT. "HAPPIER AND FAIR?: EXPLAINING HOW AUTHENTIC LEADERS AFFECT EMPLOYEES ATTITUDES." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2017. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30634@1.

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Este estudo teve como objetivo analisar a influência da liderança autêntica sobre a presença afetiva do líder e sobre a percepção de justiça organizacional. Examinou também o papel da presença afetiva positiva do líder e da percepção de justiça organizacional como mecanismos mediadores da relação entre liderança autêntica e satisfação no trabalho. É um estudo de natureza quantitativa, buscou explorar o modelo e analisar as hipóteses propostas. Foram realizadas regressões múltiplas utilizando-se as diferentes variáveis dependentes, objeto do estudo. A pesquisa foi realizada em uma sociedade de economia mista do setor bancário brasileiro e contou com uma amostra de 193 funcionários. Os resultados indicam que há uma relação direta entre a liderança autêntica e a presença afetiva do líder, assim como entre a liderança autêntica e a percepção de justiça organizacional. A relação direta entre a presença afetiva positiva do líder e a percepção de justiça organizacional também foi verificada. Além disso, foi observado que a presença afetiva positiva do líder e a percepção de justiça organizacional parecem ser caminhos relevantes por meio dos quais os líderes autênticos poderiam alcançar uma maior satisfação dos funcionários com o trabalho. Relações positivas entre a satisfação no trabalho e a intenção dos funcionários de permanecer na organização e na equipe na qual trabalham também foram encontradas.
This study intended to analyze the influence of authentic leadership on leader s affective presence and on the perception of organizational justice. It has been also examined the role of leader s positive affective presence and the perception of organizational justice as mediating mechanisms of the relationship between authentic leadership and job satisfaction. It is a quantitative study and multiple regressions were performed considering different dependent variables to explore the model and analyze the proposed hypothesis. The survey was conducted in a state owned company of the Brazilian banking sector and had a sample of 193 employees. The results pointed out that there is a direct relationship between authentic leadership and leader affective presence, as well as between authentic leadership and the perception of organizational justice. The direct relationship between leader s positive affective presence and perception of organizational justice was also verified. In addition, it has been observed that leader s positive affective presence and perception of organizational justice seem to be relevant paths for authentic leaders to achieve a better level of job satisfaction. A positive relationship between job satisfaction and employees intention to stay working at the organization and in the same team have also been found.

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Sindler, Amy Joyce. "Previous Holocaust Experiences Continue to Affect Food Attitudes in Survivors." FIU Digital Commons, 2003. http://digitalcommons.fiu.edu/etd/73.

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A qualitative study was conducted to determine if Holocaust survivors’ food attitudes are influenced by their earlier experiences. The 25 survivor interviewees (14 males, 11 females) ranged in age from 71 to 85 years and resided in Miami-Dade and Broward, Florida counties. Most (56%) were interned in concentration camps during the Holocaust. Interviews were tape-recorded and later transcribed. Results showed earlier experiences influenced food attitudes. The most common themes were: 1) Difficulty throwing food away - even when spoiled; 2) Storing excess food; 3) Craving a certain food; 4) Difficulty standing in line for food; and 5) Anxiety when food is not readily available. Sub-themes included healthy eating and empathy for those currently suffering from hunger. Fourteen (56%) fast for religious holidays, but 7 (28%) said they already had “fasted enough.” Dietitians and others are encouraged to evaluate food service programs to minimize uncomfortable food-related situations for Holocaust survivors.

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Westover, Kathleen. "Do Attitudes About Spoiling Children Affect Attitudes Regarding What Infants Need for Early Social-Emotional Development." DigitalCommons@USU, 2012. https://digitalcommons.usu.edu/etd/1195.

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Secure infant attachment is important for the positive social-emotional development of children. Many parents have limited understanding of social-emotional development and the influence of appropriate responsive parenting behaviors to their infants’ cues. For example, many parents believe you can spoil an infant if you pick them up every time they cry. Researchers study the impact of positive responses to infants’ cues. Infants form a more secure attachment and learn to interpret the world as a safe place for exploration when parents respond to their signs of distress. In contrast, infants reared with authoritarian parenting styles of strict compliance and harsh punishment develop more insecure attachments. This study measured undergraduate students’ beliefs about spoiling children, child obedience, and parental responsiveness and examined changes in beliefs after instruction in the principles of attachment and the role of caregiver responsiveness in the formation of secure attachment. First, a pretest was administered followed by 1 to 2 hours of in class instruction regarding attachment theory. Next, a posttest was given to determine if in-class instruction had an effect on students’ attitudes regarding spoiling children, child obedience, and parental responsiveness. Students’ beliefs about spoiling children were associated with attitudes about child obedience and parent responsiveness, and students changed their attitudes about spoiling and responsiveness, although not obedience, after instruction. Young adults who have developed an understanding of parental responsiveness and have decreased their fears of spoiling children have the potential to be able to implement more developmentally supportive practices in their own lives as future parents and practitioners in the field of child development.

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Gossett, Rachael A. "FACTORS THAT AFFECT PERCEPTIONS OF IMPROPER POLICE BEHAVIOR." The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1259773055.

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Debenedetti, Alain. "L'attachement au lieu de consommation." Paris 9, 2006. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=2006PA090044.

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Certains de lieux de consommation revêtent beaucoup d’importance pour le consommateur, non pas en raison de l’utilité qu’ils procurent, mais parce qu’ils sont durablement aimés et participent à la construction du soi. D’un point de vue académique, la revue de la littérature souligne l’état embryonnaire des recherches sur l’attachement au lieu. Cette thèse se propose donc d’en étudier les fondements dans le contexte des lieux de consommation. Une étude qualitative exploratoire a d’abord permis de détailler les mécanismes de l’attachement au lieu de consommation. Une échelle de mesure du construit a ensuite été développée et validée. Elle comprend 11 items et 3 dimensions (sociale, physique et personnelle). Un questionnaire en ligne administré auprès de 517 internautes nous a enfin permis de tester les mécanismes suggérés par la littérature et l’étude qualitative exploratoire. Les résultats montrent que l’attachement au lieu est influencé par de nombreuses variables (en particulier par l’authenticité et le confort psychologique perçus dans le lieu) qui n’affectent pas avec la même intensité les dimensions du construit. Ils montrent également que l’attachement au lieu entraîne des comportements et des attitudes traduisant la fidélité, l’engagement, l’idéalisation ou la décision de se faire ambassadeur du lieu, réactions qui sont susceptibles d’intéresser les managers dans la gestion de leur relation-clients. Notons pour conclure que les ressorts de l’attachement varient également en fonction de la nature du lieu de consommation
Some consumption places prove to be very important for the consumer, not because of their intrinsic utility but because they are loved on a long- term basis and contribute to the consumer's self-construction. From an academic perspective, the literature review underscores the dearth of studies on place attachment. Thus, this dissertation intends to address this gap by studying the antecedents of the place attachment in the context of consumption places. A first qualitative exploratory study enabled us to unpack the mechanisms driving attachment to a consumption place. Then, we developed and validated a measurement scale including 11 items and 3 dimensions (social, physical, and personal). Eventually, an on-line questionnaire administered to 517 internet users enabled us to test the mechanisms suggested by the literature and the qualitative exploratory study. Results show that the attachment to a place is driven by numerous variables (specifically by the authenticity and psychological comfort felt in the place) which influence the construct dimensions with different degrees of intensity. They also suggest that the attachment to a place leads to behaviors and attitudes expressing loyalty, commitment, idealization, or decision to become the ambassador of the place. All these reactions might be of great interest to the managers willing to improve the relationships with their customers. To conclude, it is worth noting that the antecedents to attachment are also dependent on the nature of the consumption place

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Sutherland, Christina. "How Female Leaders Affect Attitudes Towards Women in Nicaragua and Brazil." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/1009.

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This paper analyzes how female leaders affect the attitudes towards women in Nicaragua and Brazil. It discusses general and specific literature on the historical and current situations in each country. It analyzes the effects colonialism, culture, religion, traditions and the law have on the perceptions of women. The paper further analyzes and measures how past and current female leaders like President Violeta Barrios de Chamorro and President Dilma Rouseff affect people’s views towards women. The rates of violence against woman and domestic abuse in Nicaragua and Brazil are analyzed and compared to Latin America and the world. This paper argues that women in positions of leadership lead to changes in the general attitudes towards women, but it is not clear if women leaders decrease the rates of violence against women.

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Bieda, Kathryn. "Self-Esteem in Relation to Casual Sex Behavior, Attitudes, and Affect." Digital Commons @ East Tennessee State University, 2008. https://dc.etsu.edu/etd/1949.

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Casual sex is common on college campuses and is potentially relevant to a person's self-esteem. Unfortunately, data are mixed regarding how self-esteem is influenced by casual sex. This thesis is an attempt to understand how casual sex influences women's self-esteem through a series of questionnaires. Three hypotheses were of interest. The first predicted that sociosexuality and desire would explain casual sex engagement. Second, that casual sex behaviors and attitudes would predict self-esteem. Third, looking only at those who engaged in casual sex; casual sex attitudes and affect would predict self-esteem. Using hierarchical regression, results indicated that there was a curvilinear effect for sociosexuality on number of casual sex partners. Results for the second hypothesis showed an interaction between behavior and attitudes to predict selfesteem. Finally, for hypothesis three, results showed a moderation effect for attitudes on negative affect regarding overall casual sex experience and self-esteem.

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Warren, Charles R. "Variables which affect young women's science achievement and attitudes toward science /." The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu148775943632687.

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Bengtsson, Lisa. "How advertisement can affect attitudes - A qualitative study of how attitudes are towards advertisement through SMS and email." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20595.

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Det ämne som undersöks i denna uppsats är attityden mot reklamutskick via SMS och e-post. Syftet är att undersöka vilka faktorer som bidrar till attityden och om åldern spelar in som en faktor och om attityden är densamma till reklamutskick via SMS som den är via e-post. En enkätundersökning har genomförts med 139 respondenter som låg till grund för den kvalitativa fokusgruppsundersökning som den största delen av resultatet bygger på. Enkäten har besvarats av individer runt om i Skåne som är i ålder 20 år och uppåt. Enkäten skapades för att kunna identifiera problem och perspektiv inom ämnet som sedan fokusgruppens diskussioner kunde bygga på. Fokusgruppen hade fem stycken medverkande och dessa individer representerade de olika åldersgrupper som enkäten omfattade. Vilket också resulterade i att det var olika åsikter som framkom och en diskussion kunde skapas utifrån olika perspektiv.Enkäten och transkriberingen från fokusgruppen har sedan resulterat i ett resultat som redovisar skillnader och likheter gällande acceptans och attityd mellan de olika kanalerna. Det visar också vilka faktorer som påverkade mottagandet av reklamutskicken via SMS och e-post. De slutsatser som kan dras från undersökningen är att attityden mot reklam via SMS och e-post är av negativ ton enligt fokusgruppen och enkätundersökningen. Om en positiv attityd ska kunna uppnås måste reklamutskicken vara bra utformade, skickas i rätt tid och ha en relevans till mottagaren och mottagarens livsstil. Man kan även dra slutsatsen att attityd inte kan kopplas ihop med ålder. Enkätundersökningen och fokusgruppen påvisar samma attityd och beteendemönster när det gäller SMS och e-post vid alla åldrar.
The topic that is examined in this paper is the attitude towards promotional messages through SMS and email. The aim is to examine the factors that contribute to the attitude, if age comes into play as a factor and if the attitude is the same for promotional messages via SMS as it is through email. An investigation has been conducted by means of a survey with 139 respondents that formed the basis of the qualitative focus group that the largest part of the result is based. Individuals around Skåne that are in the age 20 and up answered the questionnaire. The survey was designed to identify problems and perspectives that the focus group discussions could build on. The focus group had five participants and these individuals represented the different age groups that the survey encompassed. Which also resulted in different views that were aired and a discussion could be created with different perspectives involved.The inquiry and the transcript from the focus group demonstrate the differences and similarities regarding acceptance and attitude towards the different channels. They also show which factors affected the receipt of promotional mailings through SMS and email. The conclusions that can be drawn from the survey is that the attitude towards advertising through SMS and e-mail are with a negative tone according to the focus group and survey. That if a positive attitude is to be achieved, promotional mailings has to be well designed, have to be sent on time and have a relevance to the recipient and the recipient's lifestyle. One can also conclude that attitude cannot be connected with age. The survey and focus group are demonstrating the same attitude and behavior when it comes to SMS and email for all ages.

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Fiander, Trask Tracy. "The role of affect and cognition in predicting attitudes toward the elderly." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape10/PQDD_0030/MQ47448.pdf.

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Robert, John M. "The Issue with Latino Voter Turnout: How Does the Issue of Immigration Affect Latino Voter Turnout?" Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc500164/.

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In this study, I investigate how the issue of immigration affects Latino voter turnout. I hypothesize that U.S. Latino citizens who view immigration as highly important and helpful to the United States will be more likely to turn out to vote in midterm and presidential elections. In addition to a contextual analysis on elections in Arizona and California, I perform a probit regression analysis on survey data from Pew Hispanic's 2004 National Survey of Latinos on Politics and Civic Participation. The results are mixed with respect to the initial expectations. While respondents who view immigration as important and helpful are more likely to turn out than those who view immigration as important and hurtful, the results suggest that respondents who find immigration as unimportant may not be less likely to turn out. Further, there are some differences between Latino subgroups, although these differences are minor. Ultimately, the hypotheses presented in this study find moderate support.

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Scott, Edward. "DIGITAL RESEARCH CYCLES: HOW ATTITUDES TOWARD CONTENT, CULTURE AND TECHNOLOGY AFFECT WEB DEVELOPMENT." Doctoral diss., University of Central Florida, 2009. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2894.

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It has been estimated that one third of the world's population does not have access to "adequate" health care. Some 1.6 billion people live in countries experiencing "concentrated" acquired immune deficiency syndrome (AIDS) epidemics. Many countries in Africa--and other low-income countries--are in dire need of help providing adequate health care services to their citizens. They require more hands-on care from Western health workers--and training so more African health workers can eventually care for their own citizens. But these countries also need assistance acquiring and implementing both texts--the body of medical information potentially available to them--and technology--the means by which that information can be conveyed. This dissertation looks at these issues and others from a multi-faceted approach. It combines a survey of the developers of Web sites designed for use by health workers in low-income countries and a proposal for a novel approach to communication theory, which could help improve health communication and other social marketing practices. It also includes an extensive review of literature regarding a number of topics related to these issues. To improve healthcare services in low-income countries, several things should occur. First, more health workers--and others--could visit African countries and other places to provide free, hands-on medical care, as this researcher's group did in Uganda. Such trips are ideal occasions for studying the cultural differences between "mzungu" (white man) and the Ugandan people. A number of useful medical texts have been written for health workers in low-income countries. Others will be published as new health information becomes available. But on what medium will they be published? Computers? Personal digital assistants? During the past 10 years the Internet became an ideal venue for conveying information. Unfortunately, people in target countries such as Uganda encounter cultural differences when such new technologies are diffused. This dissertation looks at cultural and technological difficulties encountered by people in low-income countries who attempt to diffuse information and communication technologies (ICT). Once a technology has been successfully adopted, someone will look for ways to use it to help others. There are hundreds of sites on the Internet--built by Web developers in Western countries--that are designed for use by health workers in low-income countries. However, these Web developers also experience cultural and technological differences, based on their knowledge of and attitudes toward best practices in their field. This research includes a survey of Web developers which determined their attitudes toward best practices in their field and tested this researcher's hypothesis that there is no significant difference among the developers' attitudes toward the content on their sites, their audience's cultural needs and the various technological needs their audience has. It was found that the Web developers agree with 17 of 18 perceived best practices and that there is a significant difference between Web developers' attitudes toward their audience's technological needs and their attitudes toward quality content and the audience's cultural needs. Creation of the survey herein resulted in this researcher generating a new way of thinking about communication theory--called digital research cycles. The survey was based on a review of literature and is rooted in the belief that any successful communication of a computer-mediated message in the information age is a behavior which is influenced by the senders' and receivers' attitudes and knowledge about textual style, the audience, technology and the subject matter to which the message pertains.
Ph.D.
Department of English
Arts and Humanities
Texts and Technology PhD

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Scott, Edward Sherman. "Digital research cycles how attitudes toward content, culture and technology affect web development /." Orlando, Fla. : University of Central Florida, 2009. http://purl.fcla.edu/fcla/etd/CFE0002637.

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Tmava, Ahmet Meti. "Investigating Factors that Affect Faculty Attitudes towards Participation in Open Access Institutional Repositories." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1062881/.

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Open access institutional repositories (OA IRs) are electronic systems that capture, preserve, and provide access to the scholarly digital work of an institution. As a new channel of scholarly communications IRs offer faculty a new way to disseminate their work to a wider audience, which in turn can increase the visibility to their work and impact factors, and at the same time increase institutions prestige and value. However, despite the increased popularity of IRs in numbers, research shows that IRs remain thinly populated in large part due to faculty reluctance to participate. There have been studies on the topic of open access repositories with the focus on external factors (social or technological context) that affect faculty attitudes towards participation in IRs, and there is a lack of understanding of the internal factors and the psychology of the reluctance. The goal of this mix method study was to identify the overall factors that affect faculty attitudes towards participation in IRs and examine the extent to which these factors influenced faculty willingness to participate in IRs. First, from literature review and the Model of Factors Affecting Faculty Self-Archiving this study identified eleven factors that influenced faculty members' intention to participate in OA repositories. Theory of Planned Behavior (TPB) postulated that faculty intention to participate in IR was determined by three categories of factors: five attitudinal, four external (social) and two individual factors. Within the framework of the TPB this study (1) confirmed the measurement scale for each factor using principal component analysis, (2) it examined the influence that each factor had on the faculty likelihood to participate in IR using logistic regression, and (3) it weighted the relative importance of each factor on faculty intent to participate, utilizing relative weight analysis. Quantitative analysis revealed that four out of 11 factors proved to be statistically significant in faculty members' intention to participate in IRs; difficulty with the submission process, discoverability access and readership, altruism, and faculty perception of IRs as low-quality publishing venues. While qualitative analysis revealed that more than half of the faculty remain unfamiliar with OA and its goals, and while they supported the principles of OA, they also had a myriad of concerns regarding participation in IRs.

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Sedehi, Zadeh Noor, and Morgan Larsson. "Do attitudes towards equlaity between men and women affect the gender wage gap?" Thesis, Linnéuniversitetet, Institutionen för nationalekonomi och statistik (NS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-66866.

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The objective of this essay is to investigate how attitudes towards equality between men and women affect the gender wage gap. The essay studies how positive and negative attitudes on gender equality affects the gender income gap. This study investigates this by using data of the mean yearly incomes from 290 municipalities in Sweden during the years 2000-2008. Additionally, using a survey conducted by the SOM-institute at the Gothenburg university to measure attitudes towards gender equality. The results indicate that positive attitudes towards gender equality had a decreasing effect on the gender wage gap. A conclusion from this essay is that a more egalitarian attitude contributes to a decrease in the existing gender wage gap.

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Hester, Helen. "Contemporary understandings of the pornographic : transgression, affect, and the displacement of sex." Thesis, University of Chichester, 2011. http://eprints.chi.ac.uk/951/.

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Walker, Philip Raymond. "How does website design in the e-banking sector affect customer attitudes and behaviour?" Thesis, Northumbria University, 2011. http://nrl.northumbria.ac.uk/5849/.

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This thesis researches the interface between ebanks and their customers. An industry traditionally based upon personal contact, the rise of ebanking has changed this relationship such that transactions are now mainly conducted via website interfaces. The resultant loss of personal contact between bank and customer has removed many of the cues available to customers upon which judgments of service, reliability and trust were made. The question raised by this change is: what factors influence consumer choice when viewing bank websites? The arguments of this thesis are that user evaluation of websites and their willingness to use those websites is based not only on user centred factors such as motivation, experience and knowledge but also upon their appraisal of website structure and content.

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Lucas, Kevin. "The relationship between beliefs, attitudes, negative affect and changes in smoking behaviour during pregnancy." Thesis, University of Sussex, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.358177.

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Brounk, Thomas Morgan. "Changing negative attitudes toward gay and lesbian people : the impact of cognition versus affect /." The Ohio State University, 1996. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487940665437717.

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Makloul, Youssef. "L'espace MAC (Mémoire-affect-cognition) : un modèle élaboré du processus de persuasion publicitaire." Grenoble 2, 2005. http://www.theses.fr/2005GRE21035.

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Cette recherche entend poursuivre un objectif, qui lui conférera, nous l'espérons, son originalité : offrir une nouvelle modélisation du processus d'influence publicitaire. Dans l'une des généralisations faites dans leur article publié dans le Journal of Marketing de Janvier 1999, Vakratsas et Ambler disent que : "On peut accepter le concept d'un espace d'effets intermédiaires, mais pas celui d'une hiérarchie des effets". Partant de cette remarque, nous voulons étudier l'impact de la publicité sur le consommateur dans un espace tridimensionnel. En d'autres termes, nous aspirons à montrer que l'affect, la cognition et la mémoire, communément nommés effets intermédiaires de la publicité, influencent simultanément le comportement du consommateur tout en interagissant entre eux. L'intensité de cet effet dépend d'éléments de contexte notamment la catégorie de produit et l'implication de l'individu. Dans ce but, nous avons réalisé une expérimentation basée sur une méthode de scénarios. Les résultats obtenus sont exposés. Un certain nombre de contributions, de limites de ce travail ainsi que des perspectives de recherche sont discutées
This research intends to pursue a goal, which will confer to it, we hope, its originality: to offer a new modeling of the process of advertising' influence. In one of the generalizations made in their article published in the Journal of Marketing of January 1999, Vakratsas and Ambler say that: "The concept of a space of intermediate effects is supported, but a hierarchy (sequence) is not". On the basis of this remark, we want to study the impact of advertising on the consumer in a three-dimensional space. In other words, we aspire to show that affect, cognition and memory, commonly named intermediate effects of advertising, influence simultaneously the behavior of the consumer while interacting between them. The intensity of this effect depends on elements of context in particular the category of product and the involvement of the individual. To this end, we carried out an experiment based on a method of scenarios. The results obtained are exposed. A certain number of contributions, limits of this work as well as directions for further research are discussed

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Rhyneer, Barbara L. "A study of student attitudes, musical backgrounds, and immediate situations that affect string participation in the university orchestra." Virtual Press, 2002. http://liblink.bsu.edu/uhtbin/catkey/1247900.

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The purpose of this study was to examine student attitudes, musical backgrounds, and immediate situations that affect string participation in the university orchestra. Two groups of university students located mainly in the Great Lakes Region were surveyed via an online website: 1. orchestra participants with high school orchestra experience (n=103), and 2. orchestra non-participants with high school orchestra experience (n=28).Findings in this study include differences between participants and non-participants concerning their decision to seek membership in the university orchestra. Commonalities between orchestra members with regard to their participation were found, while non-participants were found to differ from each other according to their reasons for non-participation.String players that have continued to participate in orchestra ensembles at the university level are likely to have more performance experiences in their background, especially in high school. Parental encouragement, private lessons, and participation in solo and ensemble festival are factors that affect participation. Positive attitudes such as the value of participating in a music ensemble, the enjoyment of playing in an orchestra, and confidence as a string player are also strong factors. Secondary influences may involve the invitation of a friend, director, and the offering of a scholarship. University orchestra members continue to enjoy their experience participating and work rehearsals into their busy schedule. Non-members are aware of the university orchestra but do not possess standard reasons they do not participate with regard to their attitudes and immediate situations. Reasons for not participation appear to vary from individual to individual.String players who continue to perform beyond high school by becoming a university orchestra member place a stronger value on participation, which is originally influenced by background experience and parental encouragement. It is likely university orchestra non-participants failed to cultivate these values strongly, and have shed activities which include music involvement which may have been more influenced by friends and parents at a younger age.University orchestra directors may positively influence string player participation by supplying high school students with more performance experiences, and aggressively marketing the orchestra program to university students. Coordinated efforts with high school directors to provide young students with experiences (i.e. youth orchestras and string camps) that have a positive lasting impression may be one way to increase orchestra participation beyond high school. Directors may also consider brainstorming creative ways to market and advertise the university orchestra to reach the attention of the non-major who may be interested if given enough encouragement.
School of Music

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Dul, Anna, and Johanna Velin. "How Do Leadership Behaviours Affect Employee Attitudes Towards Sustainability? A case study on IT consultancy Cybercom." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23091.

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While managers increasingly see the importance of corporate social responsibility, incorporating it in the business often fails (Keys et al., 2009). Organizational sustainability performance can improve if employees have positive attitudes towards sustainability (Wang et al., 2011). This thesis aims to explore how different leadership behaviours in case company Cybercom have influenced the attitudes of its employees. New analytical tools are developed for analysing the data collected through interviews with employees at Cybercom. The findings indicate several connections between the leadership behaviours studied, and the attitudinal components. One main finding was that all four leadership behaviours in Cybercom had, to a certain extent, led to the affective outcome of feeling that sustainability was more important, the cognitive outcome of learning about the business perspective of sustainability, and the behavioural outcome of communicating more or differently about sustainability. It is concluded that Cybercom has helped shape its employees’ attitudes through various factors such as employee training, leaders acting as role models and motivators, written materials and workshops.The theoretical contributions of this paper consist of new knowledge in the field of leadership shaping employee attitudes, as well as new analytical tools. The practical contributions of this paper are managerial implications for Cybercom.

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Castano, David Charles. "Affect and Online Privacy Concerns." NSUWorks, 2015. http://nsuworks.nova.edu/gscis_etd/41.

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The purpose of this study was to investigate the influence of affect on privacy concerns and privacy behaviors. A considerable amount of research in the information systems field argues that privacy concerns, usually conceptualized as an evaluation of privacy risks, influence privacy behaviors. However, recent theoretical work shows that affect, a pre-cognitive evaluation, has a significant effect on preferences and choices in risky situations. Affect is contrasted with cognitive issues in privacy decision making and the role of affective versus cognitive-consequentialist factors is reviewed in privacy context. A causal model was developed to address how affect influences privacy concerns and privacy behaviors. The model of privacy risk proposed in this model argues that affect (or “feelings”) influences privacy behaviors directly as well as thru privacy concerns. To test the model, subjects were recruited using Mechanical Turk and paid for their participation. Affect, the key construct in this research, was measured using a word association technique as well as methods developed in the implicit attitudes research. Well-known scales were used to measure privacy concerns and behavioral intentions. Data was collected from subjects using a pretested privacy scenario. Data analysis suggests that, in line with published IS research, privacy concerns affect privacy behaviors. Affect has no impact on privacy concerns nor on privacy behaviors at the traditional 5% level of significance, though it is significant at the 10% level of significance. Improving the instruments used to measure affect, use of a large sample size to detect small effect sizes and more control over the instrument administration instead of an online survey are suggested for future research.

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Leary, Scott Paul. "Affect and cognition as antecedents of intergroup attitudes the role of applicability and judged usability /." College Park, Md.: University of Maryland, 2009. http://hdl.handle.net/1903/9107.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2009.
Thesis research directed by: Dept. of Psychology. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.

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Clifford, Constance Cameron, and Victoria Ann Kohfeld. "How do child welfare workers attitudes affect utilization of gays and lesbians as adoptive parents." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2771.

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McGinley, Susan. "Drive to the Store or Purchase Online? Consumer Attitudes Toward Shopping Venues Affect Marketing Strategies." College of Agriculture and Life Sciences, University of Arizona (Tucson, AZ), 2004. http://hdl.handle.net/10150/622210.

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Tamanini, Kevin B. "The Perception of Electronic Mail Names and how those Perceptions affect a Job-Related Evaluation Process." Ohio University / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1129153628.

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Wryobeck, John M. "The role of fatigue, positive affect and negative affect in the reporting of quality of life in a group of radiation oncology patients." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1074539.

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The use of quality of life instruments to evaluate the effect of cancer and its treatment on individuals has increased but the process by which the patient comes to make these quality of life evaluations has not been addressed. Earlier studies have shown the reporting of physical symptoms and the evaluation of one's health to be related to negative affect. The purpose of this study was to investigate whether the relationship between negative affect and the evaluation of ones health would remain the same in a group of cancer patients, when a major disease and treatment symptom, fatigue was controlled for. The current study found no relationship between negative affect and the evaluation of health once fatigue was controlled for. Negative affect and fatigue were found to be moderately correlated and fatigue accounted for a large proportion of the variance in the quality of life domains of physical, functional and emotional well-being. Both empirical and theoretical issues are discussed.
Department of Counseling Psychology and Guidance Services

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Onnein-Bonnefoy, Carole. "Le rôle de l'affectif dans le processus de persuasion publicitaire : la formation des attitudes lors de l'exposition à une publicité émotionnelle pour une marque inconnue." Paris 9, 1999. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=1999PA090003.

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Cette recherche se focalise sur le rôle de l'affectif dans le processus de persuasion publicitaire. Trois principales questions ont été posées. (1) Peut-on se passer des croyances envers la marque pour se forger une attitude à son égard lors d'une première exposition publicitaire ? (2) Quel rôle jouent alors les réactions affectives ? (3) Leur intensité importe t'elle ? Cette étude se limite aux publicités émotionnelles dont le fonctionnement demeure mal connu. Leurs effets sur l'attention et le processus de persuasion sont examines. Les principales conclusions sont les suivantes. Les publicités émotionnelles pour une marque inconnue exercent un effet sur l'attention des individus en la détournant du produit, de la marque vers les variables d'exécution à certaines conditions. D'autre part, en ce qui concerne le processus de formation des attitudes, quatre principales constations ont été faites : (1) les réactions affectives déclenchées par l'annonce exercent une influence directe sur l'attitude envers l'annonce mais aussi indirecte via un impact sur les jugements envers l'annonce, (2) lorsque l'intensité des réactions affectives est élevée, celles-ci exercent un effet direct sur l'attitude envers la marque, (3) les jugements envers la marque n'exercent aucun effet sur l'attitude envers la marque pour des annonces qui ne fournissent qu'une information minimale sur le produit, (4) les attitudes sont d'autant meilleures que l'intensité des réactions affectives ressentie est forte
This research is focused on the role of affect during the advertising persuasion process. Three ain questions have been raised : (1) is it possible to form an attitude toward a brand after a fist exposition to an ad without the intervention of beliefs about the brand ? (2) what is the role played by affective reactions ? (3) is their intensity an important variable ? The study is limited to the emotional ads because we don't really know how they work. Emotional ads have an influence on attention (they divert people attention from the brand to the executional variables). Considering the attitude formation process, we conclude : (1) affective reactions to the ad have a direct influence on attitude toward the ad and an indirect one through their effect on beliefs about the ad, (2) when affective reactions' intensity is high, they exert a direct effet on attitude toward the brand, (3), beliefs about the brand have no effect on attitude toward the brand when the ad don't give any direct information on the product and the brand, (4) attitudes are more favorable when the intensity of affective reactions is high

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White, Wendee B. Mrs. "The Relationship Between an Affective Instructional Design, Children’s Attitudes Toward Mathematics, and Math Learning for Kindergarten-Age Children." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etd/2554.

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This study explores the relationship between an Affective Instructional Design (AID), children’s attitudes toward math, and math learning. Participants included 15 kindergarten children at a university K-12 laboratory school located in East Tennessee. This quasi-experimental study employed a pretest-intervention (AID)-posttest design. Data, including pretest/posttest attitude surveys, and baseline and intervention non-participant video observations of math learning and math attitudes, during 13 math lessons were coded and analyzed. As hypothesized, a significant positive correlation (r = 0.936, p = 0.000) was found between attitude and math learning. Additionally significant differences were found between the baseline (pre-intervention) mean score and the final intervention lesson for both math attitude, t(14) = -12.39, p = 0.008, and math learning, t(14) = -8.40, p = 0.002.These findings suggest AID could be one route to supporting educators in establishing quality learning environments that promote positive attitudes and meaningful learning in mathematics.

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Cassaignard-Viaud, Louis-Alassane. "From Culture to Behaviour: How Can a Culture of Violence Affect Organized Conflict?" Thesis, Uppsala universitet, Institutionen för freds- och konfliktforskning, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-445355.

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The reasons why some countries suffer from high levels of violence are still poorly understood despite the important attention they have received in academia. One of the potential drivers explaining spatial and temporal differences in organised conflict is the culture surrounding violence. This paper specifically attempts to explain: How does a culture of violence impact the likelihood and intensity of organised conflict? I build a theoretical framework which describes a culture of violence constituted of (at least) four dimensions. I propose that a society with a stronger culture of violence is more likely to experience armed conflict and less likely to have non-violent conflicts. I also hypothesize a positive effect on conflict intensity. I perform an exploratory factor analysis to investigate the dimensions of a culture of violence and use zero-inflated Poisson regressions to test its effect on organized conflict. The exploratory factor analysis reveals the existence of not four but at least five dimensions of culture of violence. A culture of violence does not appear to influence the likelihood of conflict. However, when conflict does occur, culture of violence seems to increase the intensity of conflicts. Unfortunately, this paper does not find sufficient support to reject the null hypotheses.

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Greene, Preston Archer. "how and when implicit attitudes about smoking affect decision making in the personal process of smoking cessation." Thesis, University of Maryland, Baltimore County, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3637322.

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Recent theories of attitudes and cognition have made a distinction between explicit attitudes that are conscious, deliberate judgments people make when asked to do so, and implicit attitudes, or those that are made automatically and without conscious effort (Greenwald and Banaji, 1995). This study integrated research and theory of implicit attitudes about smoking with the Transtheoretical Model's understanding of the process individuals go through as they quit smoking, to test the moderating effect of motivation to change on implicit smoking attitudes and to evaluate the indirect (mediated) effects of implicit smoking attitudes on cigarette demand through explicit smoking attitudes. Participants were N=283 daily smokers who completed an online survey that measured characteristics of their smoking, motivational Readiness to change, decisional balance considerations (Pros and Cons of smoking), and demand for cigarettes (Cigarette Purchase Task), before completing the Smoking Implicit Association Test. Results of multiple regression analyses indicated that as implicit attitudes about smoking became more positive, smokers reported on average more explicit positive attitudes (Pros of smoking) about smoking and less negative explicit attitudes (Cons of smoking) about smoking, beyond the effect Readiness for change had on those explicit smoking attitudes. Readiness to change did not moderate the effect of implicit smoking attitudes on decisional balance considerations. Decisional balance considerations were important predictors of smoker's responses on the smoking purchase task and accounted for the relationship between implicit smoking attitudes and choices on a hypothetical smoking purchase task. More positive implicit smoking attitudes indirectly predicted that smokers would purchase cigarettes at higher average prices before consumption dropped to zero, greater average maximum financial expenditure on cigarettes, and higher average price at which expenditure was maximized. These results may be useful for understanding how cigarette prices affect attitudes about smoking and increase the likelihood that people will quit.

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Song, Wei. "Chinese women and sport : an analysis on how gender and class affect their attitudes towards sport participation." Thesis, University of Nottingham, 2018. http://eprints.nottingham.ac.uk/51972/.

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This study investigates the forces that shape and determine the attitudes and choices that Chinese women have made and continue to make in regard to their sport engagement at a non-elite level. It argues that the constructs of gender and class are so deeply ingrained within Chinese society that they still play their essential roles in women’s decision making processes of their sport participation. A theoretical framework that utilizes the concepts of Michel Foucault, Pierre Bourdieu and Raewyn Connell is significant in explaining how gender and class affect the women cited in this study. Life history interviews and auto-ethnography were employed in this investigation in order to uncover more detailed and qualitative insights as to how gender and class are discursively defined and how women conform or negotiate these discourses about gender and class.

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Sandoval, Adriana Aja. "Does a coeducational environment affect performance for female students in physical education classes?" CSUSB ScholarWorks, 2008. https://scholarworks.lib.csusb.edu/etd-project/3337.

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The purpose of this study was to investigate how a coed environment affects a female student's performance in physical education classes. The focus of this study is middle school students. Most middle school students are normally going through puberty and many environmental changes at a new school. These changes can influence a student's performance often in P.E., causing a decrease in performance and participation which can lead to physical inactivity.

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Falkenberg, Helena. "How privatization and corporatization affect healthcare employees' work climate, work attitudes and ill-health implications of social status /." Doctoral thesis, Stockholm : Department of Psychology, Stockholm University, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-37308.

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Vdovichenko, Susan E. C. "The Beholder’s Eye: How Self-Identification and Linguistic Ideology Affect Shifting Language Attitudes and Language Maintenance in Ukraine." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1305582855.

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Kennedy, Jennifer Elizabeth. "Experiential environmental education : looking at the socio-cultural variables that affect attitudes and behaviours following a marine conservation program." Thesis, University of British Columbia, 2010. http://hdl.handle.net/2429/30412.

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This study explores the impacts of an experiential, environmental school program (Intertidal Marine Biology) at the Vancouver Aquarium Marine Science Centre that is linked to the British Columbia Grade 11 Biology Curriculum. Little is known about the socio-cultural characteristics of participants that may influence their behaviours about, and attitudes towards, marine environmental issues after participation. This is reflected across the field of informal environmental education, and while this study is focussed on a unique program, the results offer insight into the field of experiential, informal, and environmental education in general. This research is based on a two-stage, mixed methods approach. The first stage comprised of an assessment of students’ environmental attitudes and behaviours using a specially developed questionnaire instrument that was administered to 129 students from three different schools. The second stage involved face-to-face student interviews with a sub-sample of stage 1 students. The variables that were examined included year of participation, school, gender, ethnicity, birthplace, parent’s birthplace, hobbies, museum visitation, Ocean Wise use, most enjoyable component, and least enjoyable component of the program. These were broadly conceived to be socio-cultural variables that may have an impact on a student’s attitudes and behaviours following engagement in the program. The results of this study were based on these independent socio-cultural variables, which were tested against the dependent measures of attitude and behaviour. Many of the socio-cultural variables were demonstrated to be statistically significant in influencing students’ perceptions of their own attitudes and behaviours after the program. Students consistently showed an increase in their positive environmental attitudes and behaviours after participation in the program. When measured against the socio-cultural variables, student attitudes and behaviours were influenced by factors including school, gender, birthplace, parent’s birthplace, parent’s birth country, favourite hobbies, and museum visitation. However, ethnicity and year of participation proved not to be significant in this study. The results of this study indicate that socio-cultural variables play an integral role in the attitudes and behaviours of students. This knowledge is an important factor for informal educators to consider when designing experiential, environmental programs.

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Ruf, Thomas P. "The effects of changing from single-sex education to coeducation on males' and females' mathematics attitudes, affect and enrollment." Connect to resource, 1992. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1240488785.

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Wood, Margaret Rachel. "The extent to which planned health promotion interventions affect health beliefs, attitudes and behaviours of pre-registration nursing students." Thesis, Ulster University, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.412126.

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Watson, Keith. "How are assistant heads affecting primary school management and how do their opinions, attitudes and beliefs affect their work?" Thesis, University of Southampton, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.409601.

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Sehdev, Megha. "Moody migrants : the relationship between anxiety, disillusionment, and gendered affect in semi-urban Uttarakhand, India." Thesis, McGill University, 2008. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=116050.

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Recent work in anthropology has translated systemic disjuncture to individual subjectivity, under the premise that "disordered" political economies cause "disordered" identities. However this work underplays the role of affect in "gathering" subjectivity amidst external transformation. The following thesis proposes a concept of "mood" as a set of conjoined, low-level affects that provides continuity in contexts of neoliberalism and change. It investigates women's "moods" in an urbanizing region of Uttarakhand, India. Drawing from ethnographic interviews in a village, and a migrant community, mood is shown to involve components of capitalist anxiety that articulate with attitudes of docility and duty. Experiences typically described as "postmodern" including "incompleteness", "estrangement" and "alienation", are common to, and produce "classical" gendered affects in both rural and urban settings. Although anxiety can be destabilizing, it joins paradoxically with these affects to lubricate women's sense of "belonging" in a place.

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Antony, Pavan John. "How do social, cultural and educational attitudes towards disability affect families of children with disabilities and there by affect the opportunities and daily experiences of people with disabilities in Kerala- India?" Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Summer2009/p_antony_090109.pdf.

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Thesis (Ed. D.)--Washington State University, August 2009.
Title from PDF title page (viewed on Sept. 9, 2009). "Department of Teaching and Learning." Includes bibliographical references (p. 96-103).

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Edmiston, Daniel David. "The poverty and riches of social citizenship in the UK : how lived experiences affect attitudes towards welfare, rights and responsibilities." Thesis, University of Leeds, 2015. http://etheses.whiterose.ac.uk/10717/.

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The civil-political character of citizenship makes the attitudes and experiences of citizens central to an effective examination of social citizenship and inequality. With this in mind, this thesis explores the differing ways in which those marginalised and validated by the existing citizenship configuration, negotiate the institutions and ideals that have come to structure welfare and inequality. The thesis draws on secondary quantitative data analysis of a large-scale national survey and qualitative interviews undertaken in a Northern city of England. To examine the ‘divergent discourses and practices of poor and better-off citizens’ (Jordan and Redley, 1994: 156), the attitudes and experiences of two distinct groups are explored: employed individuals living in affluent areas on an income well above the national average, and unemployed individuals living in deprived areas below the relative poverty line. Through a structured dialogue about their experiences, attitudes and behaviours, this thesis examines the everyday language, ideals and practices that underpin social citizenship, welfare and inequality. The findings of this study confirm that the topographies of social citizenship are reflected in the attitudes and identities of those experiencing deprivation and affluence. Lived experiences of inequality generate unique forms of knowledge about the relationship between structure and agency. This appears to inform conceptions of social citizenship, in particular attitudes towards welfare, rights and responsibilities. The fixed fragmentation of social politics has benefited those validated by the prevailing citizenship paradigm. Those able and desiring to proactively engage can alter the terms of citizenship in ways that serve their material and discursive ends. By contrast, lived experiences of deprivation tend to lead to defensive forms of (dis-) engagement without challenging the existing socio-political settlement. The findings of this thesis are considered with respect to their significance for social policy design and delivery as well as the character of public deliberation surrounding inequality.

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Robinson, Suzanne B. "Proprietary postsecondary education : an examination of how perceptions of higher education writers at daily newspapers affect coverage." Virtual Press, 1997. http://liblink.bsu.edu/uhtbin/catkey/1115763.

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Higher education is one of the most expensive services an individual will ever purchase, yet many question whether enough information is available to higher education consumers to make informed decisions. The objective of this study was to determine the degree of personal experience higher education writers at selected major daily newspapers have with for-profit colleges and how those experiences affect the perceptions they have of the colleges. The second objective of the research focused on how much coverage for-profit colleges receive based on workforce projections, compared to traditional colleges.The study tested two hypsothees:1. Higher education staff writers at the selected major daily newspapers have little personal experience with for-profit, degree-granting colleges, compared to traditional colleges, resulting in neutral-to-negative perceptions.2. Despite predictions that a high percentage of jobs will require an education beyond high school but not necessarily a traditional four-year college degree, for-profit colleges receive less coverage than traditional colleges in the selected major daily newspapers.A five-page questionnaire was mailed to the person covering higher education at the major daily newspaper in mature ITT Technical Institute markets. Questions related to the amount of personal contact the journalists have with proprietary colleges and the perceptions they hold of these colleges as well as what they believe their readers' higher education needs are. Writers were also asked to indicate their agreement with several workforce projections and to report how many articles on specific topics were published in the last year. The study received a 54 percent response rate.The respondents were sorted twice, based on their personal contact and then based on their perceptions. Overall, respondents had about half as much contact with proprietary colleges as they did with traditional colleges in the past year, supporting the first part of Hypothesis 1. However, the largest percentage of respondents had some contact with proprietary colleges, resulting in positive-toneutral perceptions, disproving the first hypothesis overall. Delving further into the issue indicated that the more personal contact a journalist had with proprietary colleges, the more positive his or her perceptions of them were.The second hypothesis was supported however, in that traditional public colleges were contacted as sources for articles more than for-profit colleges by a margin of 77 percent to 23 percent. Non-profit traditional colleges were contacted more by a margin of 49 percent to 23 percent.Further analysis found that the more contact a writer had with a proprietary college, the more positive his or her perception of this sector was and the more coverage for-profit colleges received.
Department of Journalism

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Dissertations / Theses on the topic 'Attitudes; affect'

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