Dissertations / Theses on the topic 'Attitude and satisfaction'
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Dufer, Jean. "Satisfaction et insatisfaction du consommateur : proposition d'un modèle psycho-économique de consommation : implications pour l'entreprise." Nice, 1986. http://www.theses.fr/1986NICE0010.
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Cette recherche procède d'un double objectif : 1-établir la situation du paradigme de satisfaction du consommateur 2- en dégager les principales conséquences et mises en application. Les développements de la thèse s'articulent autour des perspectives suivantes : - la conceptualisation de la notion de satisfaction dans un modèle psycho-économique de consommation- son intégration dans les stratégies d'entreprise- sa dimension collective, examinée au travers du phénomène consumériste
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Wilkins, Hugh Charles, and n/a. "A Structural Model of Satisfaction and Brand Attitude in Hotels." Griffith University. Griffith Business School, 2006. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20061023.160143.
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This thesis is about the customer experience in hotels. The thesis evaluates the customer experience in relation to the antecedents of behavioural loyalty. Behavioural loyalty is evaluated in relation to customer satisfaction, brand trust and brand attitude. Customer satisfaction is also evaluated in relation to the antecedents of hotel performance, service quality and perceived value. The broad research underpinning this research is: How do consumers perceive and relate to luxury and first class hotel brands? The hotel industry is a large and highly diverse industry that includes a wide range of property styles, uses and qualities (Chon & Sparrowe, 2000; Go & Pine, 1995; Olsen, 1996; Powers & Barrows, 1999). The industry covers the spectrum of small, medium and large enterprises (Brotherton, 2003; Jones, 2002) and makes a significant contribution to national and international economies. The research incorporated data collection in three stages. The first stage was a qualitative study of consumers who self selected as first class or luxury consumers. The data from the focus groups were used to develop items for inclusion in a survey instrument. The focus groups data, together with information gathered from a literature review, were used to develop scales across a number of hotel performance dimensions. In addition scales were included in the survey instrument on customer satisfaction, perceived value, brand trust, brand attitude and behavioural loyalty. The second stage of the research was a pilot study with the survey instrument being distributed to a convenience sample. The data collected at this stage were used to purify and refine the survey instrument. The final stage was data collected from consumers in a number of Australian hotels. The resultant data set comprised 693 completed and useable responses. The data were examined using exploratory and confirmatory factor analyses to confirm the hotel performance and other dimensions. The resultant dimensions showed good psychometric properties. A number of hypotheses were proposed in the thesis and examined using structural equation modelling. Although two hypotheses were rejected the resultant structural model showed strong relationships between the dimensions included. The research identified that service quality is a strong contributor to behavioural loyalty. The stronger pathway from service quality to behavioural loyalty was through customer satisfaction ( = 0.63) although the pathway through brand attitude ( = 0.22) was also significant. Both customer satisfaction and service quality had a significant effect on brand trust and service quality also influenced brand attitude. A number of recommendations for further research were made. These included the replication of this study in different geographic and industry contexts.
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Connan, Ghesquiere Chantal. "Les ruptures de stock : comportements du consommateurs, facteurs d'influence et satisfaction vis-à-vis du magasin." Nancy 2, 2004. http://www.theses.fr/2004NAN22001.
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Cette thèse a pour but de contribuer à une meilleure connaissance des processus qui influencent le comportement des consommateurs lors des ruptures de stock. Par influence, nous entendons tous les processus et facteurs qui ont pour effet d'amener le consommateur – concerné par les ruptures de stock - à choisir un comportement plutôt qu'un autre et à améliorer ou amoindrir sa satisfaction vis-à-vis du point de vente. Alors que les premiers modèles marketing en comportement du consommateur s'enferment dans le choix d'un comportement, nous suggérons un cadre plus large incluant les dispositions psychologiques du consommateur vis-à-vis du produit désiré lorsqu'il entre dans le magasin : état d'esprit qui lui permet de constater ou non la rupture de stock. Notre modèle englobe également les différents facteurs pouvant intervenir dans le choix d'un comportement par le consommateur ainsi que l'effet de la conduite adoptée par le client sur la satisfaction qu'il éprouve vis-à-vis du point de vente. L'effet des ruptures de stock sur le consommateur est testé empiriquement tout d'abord par une étude qualitative exploratoire afin de sélectionner les facteurs à étudier. Le test de nos hypothèses de recherche est ensuite effectué à partir de données recueillies lors d'une étude empirique sur le terrain. Les données sont traitées par une analyse des correspondances multiples puis par des régressions logistiques. Nous mettons ainsi en avant l'influence de plusieurs facteurs et surtout l'interaction des facteurs entre eux. Enfin, l'étude de la satisfaction au magasin fait ressortir le comportement de report de l'achat comme celui conduisant à la plus forte satisfaction vis-à-vis du magasin après constat d'une rupture de stockThe purpose of this thesis is to provide a better understanding of the processes influencing consumer behaviour during stockouts. By influencing, we mean all processes and factors which lead the consumer - concerned by the stockout - to choose one particular type of behaviour rather than another and improve or reduce his/her satisfaction with respect to the point of sale. Whilst the first marketing models of consumer behaviour were restricted to the choice of one type of behaviour, we are suggesting a broader framework including the consumer's psychological moods with respect to the product required when he/she enters the store : a state of mind enabling him/her to conclude that the goods are out of stock, or not. Our model also includes the various factors which could have an impact on the choice by the consumer of a particular behaviour as well as the effect of the behaviour adopted by the customer on the satisfaction felt regard to the point of sale. The effect of out-of-stock on the consumer is first tested empirically through an exploratory qualitative study in order to select the factors to be studied. Our research assumptions are then tested using data collected during an empirical study in the field. The data is processed by an analysis of multiple mappings then by logistics regressions. We therefore demonstrate the influence of several factors and especially the interaction between the factors. Lastly, the satisfaction survey in the store reveals that postponing the purchase is the behaviour leading to geatest satisfaction with respect to the store after observing the out-of-stock
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Smith, Kaye M., and mikewood@deakin edu au. "Employer satisfaction with employees with a disability." Deakin University. School of Health Sciences, 2002. http://tux.lib.deakin.edu.au./adt-VDU/public/adt-VDU20050815.160034.
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Previous research that addressed determents of employer satisfaction with employees with a disability (EWDs) mainly targeted employers perceptions of workplace performance. This thesis used quantitative and qualitative approaches to examine perspectives of employers and disability employment service providers (DESPs) on the complex nature of employer satisfaction with EWDs within an ecological paradigm. Three studies were undertaken. The first analysed questionnaire ratings for 656 employers of workplace performance of EWDs. Analyses found: (1) employers rated EWDs lower than non-disabled employees (NDEs) on employer satisfaction and work performance; (2) determinants of employer satisfaction differed between EWDs and NDEs; (3) employers were more satisfied with EWDs than NDEs in relation to work performance; (4) lower comparative ratings on employer satisfaction for EWDs influenced future employment intentions toward people with a disability; (5) employers perceptions of job-match affected ratings on employer satisfaction and performance; (6) effects of job-match on employer satisfaction were direct and indirect, through work performance; and (7) variables representing job-match were relatively more important to employers decisions to hire and retain a person with a disability than variables representing Social Concerns and employer/management items. A theoretical model that depicted the influence of processes (job-match) and outcomes (work performance) on employer satisfaction with EWDs was supported. The second study analysed questionnaire ratings from 36 non-employers of EWDs. Findings indicated very similar responses between employers and non-employers of EWDs on experiences related to employer satisfaction with NDEs. Views about the relative importance of variable related to hiring and retaining a person with a disability suggested that generalising findings from the first study to all employers was reasonable. The third study analysed data from interviews with 50 employers and 40 DESPs; and questionnaire responses for 56 DESPs and 36 non-employers of EWDs. This study validated the importance of job-match to successful employment outcomes; suggesting DESPs were undervaluing their services to the employers. The study also showed that Bronfenbrenners Ecological Systems Theory provided a relevant framework with which to interpret complex information from different stakeholders, important to understanding employer satisfaction. In summary, employer satisfaction was shown to be a relative concept that varied with referent, and a developmental phenomenon that was influences by many factors operating and interacting at a number of ecological levels. Policies and practices to promote employer satisfaction with EWDs need co-ordinated approaches that recognise the influence of contexts internal and external to the workplace and the dynamic nature and interrelationships of characteristics within these contexts.
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Hammond, Gregory David. "The Relationship Between Job Attitudes and Counterproductive Work Behaviors: The Moderating Role of Attitude Strength." Wright State University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=wright1204922530.
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Lind, Sherri K. "An investigation of the relationships between values, job perceptions and job outcomes in plateaued and non-plateaued employees." Thesis, Georgia Institute of Technology, 1987. http://hdl.handle.net/1853/28881.
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Cunha, da Silveira Dierci Marcio. "Participation, attitudes, and the design of technical systems." Thesis, University of Surrey, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326493.
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Collins, William C. "An empirical investigation of the DFIT framework for measuring DTF and DIF in a polytomous satisfaction scale." Diss., Georgia Institute of Technology, 1996. http://hdl.handle.net/1853/28923.
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Wuebker-Malice, Lisa J. "The development and validation of a taxonomy of adaptive employee responses to job dissatisfaction." Diss., Georgia Institute of Technology, 1992. http://hdl.handle.net/1853/29871.
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Dagosta, Joseph William. "Attitude strength and situational strength as moderators of the job satisfaction – job performance relationship." Wright State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=wright1595538232053425.
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Baosuwan, Siriwan. "Attitude and satisfaction with internet banking of Bank of Ayudhya Public Company Limited, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2727.
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The purpose of this study is to gather information for the management of the Bank of Ayudhya to improve its internet banking service. It explored customer satisfaction, customer attitudes, and the correlation between the frequency of Internet banking usage and customer demographic data.
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Pike, Heather N. "Maternal attitude and parenting satisfaction in mothers of full-term, observational-care, and preterm infants." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/mq30535.pdf.
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Rivière, Pierrick. "Satisfaction et insatisfaction : Contribution asymétriques des caractéristiques sensorielles à la formation du jugement hédonique des produits alimentaires." Rennes, Agrocampus Ouest, 2007. http://www.theses.fr/2007NSARA001.
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Ce travail propose un cadre théorique nouveau pour l’étude des relations entre les caractéristiques sensorielles des produits alimentaires et les préférences des consommateurs. Après avoir présenté les bases théoriques et méthodologiques les plus utilisées pour expliquer les préférences des consommateurs en fonction des propriétés sensorielles des produits, plusieurs modèles théoriques majeurs liés aux concepts de satisfaction en Qualité et Marketing de service sont exposés. Ceux-ci postulent l’asymétrie des impacts des attributs sur la satisfaction. Ainsi, les raisons de satisfaction ne sont pas nécessairement les même que les raisons d’insatisfaction ; il existerait des attributs contribuant uniquement à la satisfaction et d’autres contribuant uniquement à l’insatisfaction. Ce concept n’est pas totalement inconnu dans le domaine de l’évaluation hédonique des produits alimentaires. Cependant, sa formalisation dans les études de préférences n’est pas systématiquement envisagée. Ainsi, les travaux de cette thèse proposent d’explorer et d’établir des bases méthodologiques pour l’application du concept d’asymétrie des contributions des caractéristiques sensorielles à la formation des préférences pour un ensemble des produits alimentaires. En se basant sur le fait que les produits préférés apportent une information qualitativement différente de celle apportée par les produits rejetés, les travaux de recherche s’articulent autour de trois axes majeurs : l’identification des différentes logiques de contribution des descripteurs sensoriels aux préférences des consommateurs pour un ensemble de produits ; les méthodes de segmentation des consommateurs en fonction de leurs préférences pour une ensemble de produits ; les protocoles d’évaluation des produits par les consommateursThis work proposes a new framework to studies the relationships between sensory characteristics of food products and consumer preferences. After exposing current models and methodologies used to explain consumer preferences by sensory properties of food products, several theoretical models of satisfaction in quality and marketing of services are exposed. These models suppose that reasons of satisfaction are not necessarily the same as reasons of dissatisfaction and that some attributes contribute solely to satisfaction formation and others solely to dissatisfaction formation. This concept in domain of food preference measurement has already been cited but its systematic formalisation in product testing studies merely doesn’t exist. Therefore, this work proposes to explore and set up methodologies to apply the concept of asymmetrical contribution of sensory characteristics to preference formation for a set of food products. Based on the fact that preferred products carry a different qualitative information from rejected products, these works of research focus on three main axes : identification of different logics of sensory descriptors contribution to preference for a set of food products Consumer segmentation relative to their preference for a set of products ; protocol of test for the consumer evaluation of products
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Jackson, Julie A. "AN EXAMINATION OF MASTER’S LEVEL GRADUATE STUDENT EXPERIENCES AND ATTITUDES." Bowling Green State University / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1174940455.
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Tse, Chi-tai Willie. "Developing a norm of organizational climate in Hong Kong /." [Hong Kong : University of Hong Kong], 1990. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12792664.
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Loolo, Maria Adneza. "Compassion Fatigue and Crisis Workers' Attitude to Work." ScholarWorks, 2016. http://scholarworks.waldenu.edu/dissertations/1697.
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Past research has revealed that mental health practitioners experience challenging reactions in the course of their professional interactions with traumatized clients in the clinical work setting. The demands of caring, without commensurate replenishment, deplete the practitioners' empathy and produces forms of apathy and indifference towards the suffering of others, known as compassion fatigue. This quantitative, exploratory, cross sectional study examined the predictive relationships between compassion fatigue and work attitudes in primary care physicians located in West Africa. The etiological model of compassion fatigue and constructivist self-development theory (CSDT) formed the conceptual framework for examining clinician responses to trauma-related experiences in the clinical work environment. The main research question in this study was: How well does the level of compassion fatigue in practitioners predict their work attitudes in the clinical work setting? Survey data collected from 67 primary care physicians were analyzed using a linear regression modeling procedure. Results showed that practitioners' compassion fatigue was a statistically significant predictor of their work attitudes, F(1,65) = 7.78, p < .05, R² = .107. Results also confirmed that compassion satisfaction moderated the effect of compassion fatigue in practitioners. The data revealed that higher levels of compassion satisfaction was related to more positive levels of attitudes toward work. This study provided empirical information regarding the predictive relationships between compassion fatigue, compassion satisfaction, and work attitudes. The results can be used to promote social change by providing health-care leaders in developing countries information that supports the need for activities, services, and support programs that enhance compassion satisfaction in physicians, to improve work attitudes. Such programs would promote further social change by improving the physicians' well-being, and mitigating the effects of compassion fatigue.
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Sandén, Malin, and Malin Jonsson. "Arbetstillfredsställelse hos personal inom tvångsvård, LVM." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-11809.
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Hög arbetstillfredsställelse är viktigt för alla anställda, men förutsättningarna för detta varierar beroende på olika faktorer. Personal inom tvångsvård, LVM arbetar nära klienterna, vilket kan påverka personalens upplevda arbetstillfredsställelse. Undersökningens syfte var att undersöka vilka faktorer som påverkar arbetstillfredsställelse hos personal inom tvångsvård. En enkätstudie gjordes med frågeformuläret QPSNordic med 81 deltagare (40 män, 41 kvinnor) samt en intervjustudie med 8 personer (2 män, 6 kvinnor). Resultatet visade att personalen på den öppna avdelningen hade en signifikant högre generell arbetstillfredsställelse än personalen på de låsta avdelningarna, vilket antagligen beror på skillnader i rollförväntningar, men kanske även större personligt utrymme på den öppna avdelningen. Viktiga faktorer som framkom i intervjuerna om upplevelse av arbetstillfredsställelse var kollegor, stöd från chef samt kontakten med klienterna, vilket kan handla om att kommunikation är viktigt då tvångsvård kräver ett nära samarbete mellan samtliga parter. Området personal inom tvångsvård är relativt outforskat och behöver studeras ytterligare.
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Leopold, Theresa. "Gender, attitude - behavior congruence, and relationship satisfaction." 1993. http://catalog.hathitrust.org/api/volumes/oclc/28609661.html.
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Thesis (M.S.)--University of Wisconsin--Madison, 1993.Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 30-32).
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CHEN, YI-JU, and 陳怡如. "Customer Attitude and Satisfaction towards Green Hotel." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/nz7x39.
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碩士國立雲林科技大學
創意生活設計系
106
Design is a kind of logical creation behavior. Therefore, after considering various information and intelligence, designers will gradually analyze and explore according to people's needs, and then use unique aesthetics to interpret ideas and achieve exciting works. Green hotels have been in the world for many years. Every hotel has different focus on green environmental protection. The only thing that is the same is that we hope to do our best for the earth. In today's generations with strong tourism demand, the competition is more and more intense. How to use environmental protection in many accommodations The premise is favored by the residents, which in turn leads to consumer behavior. I hope to explore the consumer's accommodation experience review and analyze the expectations of the green hotel experience design. The hotel industry is a resource-intensive industry, so we should do everything we can to reduce the impact on natural resources. The reason is very simple. In fact, it is a challenge to implement. Good design is a good business, and the more attention is paid to the brand. The more emphasis is placed on design, the good design can make passengers feel comfortable, and unconsciously also plant good factors for environmental protection, using human empathy and understanding to design experiences and create opportunities for active participation and participation. This study "study on the elements of the green hotel experience design from the current situation of the hotel industry", "the criteria for analyzing the green hotel experience design from the customer satisfaction analysis", and "understand the consumer's behavior towards green consumption will" research and investigation. First, use the expert interview method to learn the current situation of the hotel industry, and then use the content analysis method to integrate, and carry out the Mann-Whitney U test and the orderly Logis regression to converge and extract elements, and integrate the design. Get out of the green hotel experience design direction to understand the consumer's thoughts and feelings about the green hotel experience design. The times have changed. What we want to do is not just to maximize the value of business. Humans have developed into this era. We don’t need to grow any more quickly. We need to rethink the architecture, a model that can be sustainable. Now that the ecological crisis is about to reach its boiling point, the key to solving the economic crisis and the ecological crisis will emerge in the emerging green wave. As the public's awareness of sustainable development increases, travelers will also pay attention to the proportion of services that hotels implement green initiatives. In the face of increased consumer environmental concerns and increased pressure on resource over-use, the hotel industry is bound to consider more ways to change. To give consumers more opportunities to enjoy green consumption and green service experience. The younger generation of consumers will have more interest in environmental issues and will be more likely to become a demand.
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Yang, Po-Chiao, and 楊博喬. "Classification of Attitude and Satisfaction with Speech." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/92ueh8.
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碩士國立中央大學
企業管理學系
107
Telemarketing has always been an important role for the companies to communicate with customers or searching for the new opportunities. Through Telemarketing, companies can ignore the inconvenience causes by geographical barrier. And according to TPB and ECT model, Attitude and Satisfaction are two of the important factors that influence customers’ behavior. Moreover, Customers behavior can affect their purchasing behavior and repurchasing behavior as well. That being said, Attitude and Satisfaction are one of the most important factors that determine company’s growth rate. In past research, Attitude and Satisfaction are receiving through questionnaire or focus group. These two methods can’t really give the company real-time data, while in Telemarketing, real -time analyze is an important issue. Furthermore, among the research with Sound, most of them are related to sentiment and emotion. There’s no related work show the connection between sound and attitude or satisfaction. Therefore, this research is using speech analysis to determine customer’s attitude and satisfaction. We collected data through our own experiment, extract speech feature to label it. Then using RNN and LSTM to train the models to identify customer’s attitude and satisfaction. In the result, we are able to identify attitude and satisfaction through speech with 70% of accuracy. This result is better than traditional SVM classification. Companies can thus apply this method into Telemarketing, to create real-time attitude and satisfaction information while communication. This can provide the company with better strategy within marketing and create a bigger opportunity for the company.
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His-Chin, Hong, and 洪錫欽. "A Study on Retirement Attitude and Job Satisfaction." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/31900490412772667132.
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碩士國立嘉義大學
國民教育研究所
94
A Study on Retirement Attitude and Job Satisfaction of Elementary School Teachers Hong His-Chin Graduate Institute of Elementary and Secondary School National Chiayi University Abstract The main purpose of this study is to explore the relationship between attitude towards retirement and job satisfaction. This study is composed of two questionnaires; one regarding" Elementary school teachers’ attitude towards retirement ", and the second written by Yang Yi-Min, " The job satisfaction of elementary school teachers’ ". These questionnaires will randomly survey teachers thirty years and older in Yunlin county, chiayi county and chiayi city, out of 367 questionnaires sent, 211 responded. Conclusions are as follow: 1. Elementary school teachers’ attitude towards retirement tend to be constructive, display a high degree of concern about retirement information. 2. Elementary school teachers hold high degree of job satisfaction. 3. The age of anticipated retirement of elementary school teachers tend to be 55 years old. 4. The majority of elementary school teachers prefer monthly requisition pensions. 5. There is significant difference the attitude towards retirement among background variations of age, position, marriage status, teaching experience, income, and health status. 6. There is significant difference the job satisfaction among background variations of age, position, teaching experience, income, and health status. 7. The attitude towards retirement and job satisfaction show a low degree predictable of correlation. 8. Among all background variations, the difference in teaching experience shows to be the major predictable factor in retirement attitude. Key Word：Elementary School Teachers, Retirement, Retirement Attitude, Job Satisfaction
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許志源. "Taipei dentists'' attitude and satisfaction on dental care remuneration." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/80898452919103849058.
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Lin, Che-chun, and 林哲群. "Learning Attitude and Satisfaction on Gym Class to Physical Activity." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/49012022460013545097.
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碩士中國文化大學
體育學系運動教練碩博士班
101
The purpose of this study was to explore the correlation of learning attitude and satisfaction on gym class to physical activity in different school of character. The research object was the junior high school 7th to 9th grade of students of the private school and public schools, and the middle school 6th to 8th grade of students of international school in Taipei city. Totally selected 6 schools (18 classes) by the stratified random sampling, to sent out 680 questionnaires, recycled effective 578 questionnaires, the recycling effective rate was 85%. This research used the questionnaire survey method, and to took “Learning attitude, learning satisfaction and physical activity on gym class survey questionnaire” as study tool. The data were analyzed with the descriptive statistics, independent t-test, one-way ANOVA, Pearson product-moment correlation, and Kendall tau rank correlation. The conclusion as follows: 1. Basically, junior students in learning attitude, no matter different from genders, ages, and school of character, all comes out moderated. 2. Basically, junior students in learning satisfaction, no matter different from genders, ages, and school of character, all comes out above moderated. 3. The learning attitude of students’ in gym class in different background variable are different by ages and genders; in the learning satisfaction, only shows different in ages; in the physical activity, ages, genders, and school of character all show differences. 4. Students in private school and international schools are better in physical activity than public schools. 5. The more positive of learning attitude in gym class, the more satisfaction in gym class too. 6. The more positive in learning or more satisfaction in gym class, the physical activity increases. Therefore, how to strengthen the content and implementation of teaching on gym class to enhance students’ learning attitude and satisfaction for to increase students’ physical activity, it is an important issue to develop a dynamic life.
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Chiang, Hui-min, and 江慧敏. "The Relationships between Leisure Attitude, Leisure Motivation, Leisure Satisfaction and Job Satisfaction of Elementary School Teachers." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/74334301706439184323.
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碩士南華大學
旅遊事業管理學研究所
94
The purpose of this study was to investigate the leisure attitude, leisure motivation, leisure satisfaction and job satisfaction of elementary school teachers. In addition, with the establishment of linear structure relation model (LISREL), the relation between these variables was explored. The study objects are the teachers working in the Chiayi County Elementary Schools during the 2005 academic year. A structured questionnaire was designed to collect the data and a total number of 351 valid samples were obtained. The data was analyzed by using descriptive statistics, factor analysis, reliability analysis, t-test , one-way ANOVA and linear structure relation . The results are as follows. 1. The teachers in Chiayi County Elementary Schools, in general, have positive leisure attitude , strong leisure motivation and high level of leisure satisfaction, but have middle level of job satisfaction. 2. Statistically significant differences were found between some background information on leisure motivation and job satisfaction. While, on leisure attitude and leisure satisfaction, there was no statistically significant differences between all the background information. The LISREL analysis indicated that leisure satisfaction is a mediating variable between leisure attitude, leisure motivation and job satisfaction.
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Wang, Hsin-Kung, and 王心工. "A Study on Job Satisfaction and Retirement Attitude of Aviation Police." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/91695944439071679480.
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碩士玄奘大學
社會工作學系碩士在職專班
105
The cornerstone of keeping and securing a government is the police, and the police plays an indispensable role on the front line in forcing law. About 30,000 police officers are facing the tide of the retirement in five years. National Police Agency recruits and trains new police in Taiwan Police College. However, it is an issue that new police officers leave their jobs. This study is to understand the relationship between job satisfaction and retirement attitude of the aviation police. The results showed as follows: most aviation police officers satisfied with their jobs, but their attitudes inclined to retirement; the job satisfaction and retirement attitude were significantly correlated; education background of the police was high school that had the highest job satisfaction; conversely, the police on the level of college had better interaction and moral standard among colleagues; policemen had more satisfactory than policewomen in salary; the police who was in poor health condition less satisfied with salary; the lower rank police more likely to retire.
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Matsuda, Takeshi Ken. "Practicing Japanese-style management in the United States a study of Japanese-owned factories in New England /." 1994. http://catalog.hathitrust.org/api/volumes/oclc/34632496.html.
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Lin, Guan-Yu, and 林冠宇. "The impact of Service Recovery Attitude on Customer Satisfaction and Loyalty Behavior." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/y297kv.
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碩士國立高雄第一科技大學
行銷與流通管理系連鎖加盟管理碩士班
105
Retail businesses are aware that consumers are becoming more demanding of their offerings. To enhance customer retention through better service quality and shopping experience, retailers invest resources to maintain store environment and improve service quality. However, if internal environment and service quality do not live up to consumer’s expectation, it is crucial for retailers to engage in service recovery in order to restore customer satisfaction. This study explores the influence between service recovery and customer loyalty among consumers in department stores and supermarkets. A questionnaire survey was conducted using convenience sampling. A total of 402 valid questionnaires were obtained and analyzed by SPSS 20.0 to examine the hypothesis of the research. The methods included descriptive statistics, reliability analysis, t-test, factor analysis, one-way analysis of variance and regression analysis. The results are as follows: (1) Store service recovery attitude has a positive impact on service recovery satisfaction. (2) Service recovery satisfaction has a positive impact on customer loyalty. (3) Service recovery attitude will influence customer loyalty through service recovery satisfaction. The results further show that store involvement has no significant influence in service recovery attitude, service recovery satisfaction and customer loyalty. On the other hand, demographic variables have partial influence on three constructs: service recovery attitude, service recovery satisfaction and customer loyalty. Finally, according to the results, managerial implications are discussed and recommendations are proposed.
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黃存忠. "The Impact of Personality and Job Satisfaction on Work Attitude of Expatriates." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/48951282832466772095.
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YIN, HUANG FU, and 黃副殷. "Kaohsiung Junior High school Athletic Student Leisure Attitude and Leisure Satisfaction Investigation." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/01938043705133979728.
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碩士國立高雄師範大學
教育學系
91
The proposes of the study were to analyze the leisure activities among the junior high school athletic students, to analyze the leisure attitude and leisure satisfaction among the junior high school athletic students, to analyze the leisure attitude and leisure satisfaction among the junior high school athletic students with different backgrounds, to discuss the relationship between leisure attitudes and leisure satisfaction among the junior high school athletic students, and to provide the guidance strategies on the leisure activities for the junior high school athletic students. By the method of investigation, questionnaires were applied to collect data. 410 questionnaires were given to the athletic students in Kaohsiung public junior high schools. The effective copies were 402, and the effective collecting rate was 98%. The research instrument was “Kaohsiung Junior High school Athletic Student Leisure Attitude and Leisure Satisfaction Investigation.” The instruments were divided into three parts: basic information about personal backgrounds and leisure activities; leisure attitude subscale on the leisure attitude among the junior high school athletic students; leisure satisfaction subscale on the leisure satisfaction among the junior high school athletic students. All the data were processed by the software, SPSS 10.0 for Window. The statistical methods for processing data were descriptive statistics, T-test, one-way ANOVA, Pearson’s product-moment correlation. According to the research, the results were listed as follows: 1.The more participated items of the leisure activities among the junior high school athletic students were personal specialized sports, other ball games or physical activities, playing computer games or going to the Internet café and other static activities. 2.The junior high school athletic students had active and positive leisure attitude. 3.There were high relationships among different aspects of the leisure attitude. 4.There was no difference on leisure attitude and leisure cognitive, affective and behavioral with different backgrounds. 5.The junior high school athletic students with different backgrounds did not have significant differences in leisure satisfaction, psychological subscale, educational subscale, social subscale, relaxation subscale and aesthetic subscale. 6.There was a positive relation between the leisure attitude and leisure satisfaction. That was to say, the more positive leisure attitude, the higher leisure satisfaction. From the relation between the inner factors of leisure satisfaction and leisure attitude, the result showed that students with higher leisure satisfaction had more positive leisure attitude. According to the result, here are some suggestions: 1.To help the junior high school athletic students have reading habits and participate art activities. 2.To motivate the junior high school athletic students’ interests and habits to participate leisure activities. 3.To make plans for adolescents’ leisure activities and improve the leisure equipments. 4.To integrate leisure education into every aspects of Nine- Year Educational Program. 5.To develop group activities at school. 6.To improve teachers’ abilities on leisure education. 7.To suggest parents for plans of leisure activities to increase parent-child relationship. 8.To encourage the communities to arrange projects of leisure activities by supplying more budget.
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Lai, Ya-Nan, and 賴亞男. "Learning Satisfaction and Attitude toward Visual Arts Curriculum in Junior High Schools." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/41595615905424233138.
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碩士國立屏東科技大學
技術及職業教育研究所
97
The purpose of the study was to explore the learning satisfaction and attitude toward visual arts curriculum at junior high schools in Ping-tung County. The population was 865 junior high school students who had participated visual arts curriculum in Fall Semester, 2008. The questionnaire was designed by the researcher, and the results would be applied to analyze genders, father’s education level, mother’s education level, father’s profession, mother’s profession, school’s location and the participation in after-school visual arts activities. Moreover, the effects of different personal background variables on student’s learning satisfaction and attitude were examined. The results of the study were hopefully referred to educational administration and schools. The statistics methods in this research included describing statistics, chi-square, t-test, one-way ANOVA, Pearson product-moment correlation, and multiple regressions. The conclusions were as the following: 1. The entire learning satisfaction toward visual arts curriculum was high. 2. A significant difference in learning satisfaction was found based on background variables. (1) A significant difference was found in “teaching and curriculum” level, based on genders. (2) A significant difference was found in “teaching and curriculum” level, based on father’s profession. 3. The entire learning attitude toward visual arts curriculum was high. 4. A significant difference in learning attitude was found based on background variables. (1) A significant difference in learning attitude was found based on background variables, including genders and the participation in after-school visual arts activities. (2) A significant difference was found in “experience about significance” level based on genders. (3) A significant difference was found in “learning motivation” level based on genders, father’s profession, and the participation in after-school visual arts activities. (4) A significant difference was found in “earning habit” level based on mother’s education level. (5) A significant difference was found in “support from parents and classmates” level based on father’s education level and the participation in after-school visual arts activities. 5. A positive relation was found between learning satisfaction and learning attitude. (1) A positive relation was found between the entire learning satisfaction and three levels of learning satisfaction, and between the entire learning satisfaction and the learning attitude. (2) The entire leaning satisfaction could forecast the learning attitude. (3) The three levels of learning satisfaction could forecast the learning attitude.
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Cheng, Fei Wen, and 鄭斐文. "Love style, Sexual attitude and Relationship Satisfaction among the Different Generation Women." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/bpa688.
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碩士佛光大學
心理學系
97
In the past, few studies have directly explored the correlation and potentially influential direction among different cohort generations, love style, sexual attitude and relationship satisfaction on women sample. In order to clarify the relationships among above variables, current study conducted a questionnaire to survey comprehending the indicators of these variables on women in Taiwan. In this study, the participants were separated into three cohort generation groups (baby boom, X generation and Y generation), and 518 valid questionnaires returned. The results show that (1) the discrepancies reach significant levels among three cohort generations only on “storge” and “agape” love styles, “sexual responsibility” and “premarital sex” sexual attitudes and “relationship satisfaction”, and do not find significant discrepancies on other love styles and sex attitudes. Besides, the correlations among main variables reach significant levels on each generation, showing as below. (2) Each of “eros,” “ludus”, and “agape” love style is related to “relationship satisfaction.” (3) The “communion” sexual attitude is positively related to “relationship satisfaction.” (4) There are positive correlations between the “ludus” love style and “permissiveness,” or “instrumentality” sexual attitudes. (5) In the present study, no mediate variable was found. (6) The results confirm that there are some moderating function between “generations” and “relationship satisfaction” on women. They are, the “pragma” love style is negatively related to “relationship satisfaction” on Baby Boomers; however, the correlation between the same two variables is positive on X-ers and Y-ers; the “mania” love style is negatively related to “relationship satisfaction” on X-ers and Y-ers, but not related to “relationship satisfaction” on the Baby Boomers. The contributions of the present study are exploring the differences on love style, sexual attitude, and relationship satisfaction among three cohort generations, and also confirming the moderating role of “pragma” and “mania” love styles on the relationship between “generations” and “relationship satisfaction.”
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Hsu, Wei-Lun, and 許偉倫. "The influence of Department store cosmetics salespersons’ service attitude on customer satisfaction." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/21535641284979453410.
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碩士義守大學
管理研究所碩士班
95
The interaction between a service provider and a customer is an important determination of the customer’s satisfaction. Most of the literatures of service quality and satisfaction are quantitative. In order to know the further situation about interaction and customer’s satisfaction, the study used qualitative analysis to understand the real situation. The study is under the framework of “Role theory” which is from customers and cosmetic salespersons’ point of view respectively to study the interactive process. The findings are: 1. The role ambiguity of cosmetic salespersons will result in salespersons’ job tension. 2. The salespersons have to achieve the sales goal set by their company. That’s why they interact with different customers in different attitudes. 3. According to the difference of the salespersons’ own company, this study induce two kinds role of cosmetic salespersons. They are specialized cosmetic beautician and cosmetic service provider. 4. Customers prefer the role of cosmetic service provider. 5. Customers have loyalty not only in brands and products, but salespersons. They will consume again when satisfied with the attitudes of the salespersons.
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Jia-JhenLi and 李佳蓁. "The Effect of Perceived Control on Customer Satisfaction, Attitude, and Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/74656069832718061187.
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碩士國立成功大學
創意產業設計研究所
98
This research attempted to understand the customer responses to the website when they have more alternatives of the interface beside product itself. Web based questionnaire was used in this study. Respondents experienced the experimental websites first and then finish the questionnaires according to their personal feelings. The customer responses were investigated through customer’s satisfaction, attitude toward the site, and their purchase intention. This study also adopted need for cognition as the moderate factor to find out whether the customers’ personal difference could impact their perception. The results show that customers are more likely to perform positive responses while they perceive more control during their shopping process. However, the result also shows that there are no significant effects on customer responses across different types of respondents’ need for cognition.
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Wang, Yu-Pu, and 王毓璞. "Exploring the impacts of brand image and advertising attitude on customer satisfaction." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/74998340245916995983.
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碩士亞洲大學
國際企業學系碩士班
101
This study attempts to develop integrated research model to explore the impacts of brand image and advertising attitude on customer satisfaction. The integrated theoretical model focuses on the interrelationship among brand image, advertising attitude, perceived quality, perceived risk, and customer satisfaction. The main purposes of this study are to analyze the influences of brand image and advertising attitude. Second, the impacts of perceived quality and perceived risk on customer satisfaction deserve further consideration. This study collects data by Internet-based and paper-based questionnaires during four months. The statistical techniques adopt contain descriptive statistics, factor analysis, reliability analysis, canonical correlation analysis, and structural equation modeling (SEM). The empirical results indicated that brand image can significantly affect customer satisfaction, perceived quality, and perceived risk. Secondary, advertising attitude has significant influences on customer satisfaction and perceived quality. In addition, both perceived quality and perceived risk have significant influences on customer satisfaction. Besides, brand image can affect customer satisfaction through enhance customer’s perceived quality or reduce perceived risk, but advertising attitude just can affect customer satisfaction through enhance customer’s perceived quality.
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HE, JYUN-JIE, and 何俊杰. "The Effect of Sociability on Social Networking Site User’s Attitude and Satisfaction." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9cbx4k.
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碩士開南大學
商學院碩士在職專班
106
The rapid growth in consumer participation of social networking sites has changed the basic social relationship. Social networking sites allow people to form a digital group based on common interests. Social networking sites include blogs, groups, networks, and real-time information. As a result, they strengthen people’s social interactions. Leung and Wei (1998) used the theory structure of Use and Gratifications to explore the contents of using social networking sites and verify that the traditional motives include timeliness, which is why some users view motives as symbols of social status and help them feel that they belong. Participation of these sites can develop feelings with other users and affect their attitude and satisfaction. Therefore, this study wishes to explore and analyze the effect of sociability on social networking site users’ attitude and satisfaction. The study discovers that the design of questionnaires regarding sociability, attitude and satisfaction falls within acceptable reliability standards. There is a positive correlation between sociability and attitude and satisfaction. There is a positive correlation between sociability and attitude, which supports H1 hypothesis. The better the attitude, the higher the satisfaction, and this supports H2 hypothesis. The higher the sociability, the better the attitude and satisfaction, which supports H3 hypothesis. Only age and education influences views regarding sociability. Only age, month average income and meal influences attitude and satisfaction. A positive attitude regarding social networking site use is an important predication metric and is related to loyalty. Attitude and satisfaction of using social networking site is an important factor in ensuring the success of the site. User attitude strengthens satisfaction. In addition, the social network created by using social networking site will affect the user’s social status and opinions. Therefore, sociability will affect attitude and satisfaction of using social networking sites. Keywords：social networking site, sociability, attitude, satisfaction.
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Hsin-Ying, Chang, and 張馨英. "The Influence about Achievement Motivation, Job Satisfaction and Life Satisfaction on Staff’s Attitude Towards Being Dispatched to Mainland China." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/23423889132002184561.
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碩士大葉大學
國際企業管理學系碩士在職專班
93
Due to the trend of industrial globalization, the pressure of business costs and the need to acquire new markets have led industries in many countries to international business operations. In the meantime, thanks to geographic advantages, the same race and culture, cheap and abundance labor force, and overseas benefits, many industries in our country have expanded to mainland China to invest and establish new factories. In the future, more and more employees in Taiwan will definitely volunteer or be dispatched to work in mainland China. As a consequence, how to assign suitable people to suitable positions will be the key for the industries to succeed in investment in mainland China. As a result, this research, by virtue of an opinion poll, mainly deals with the influences of achievement motivation, job satisfaction, and life satisfaction on the attitudes of the staff toward being dispatched to mainland China. The findings are as follows: 1.Achievement motivation is significant positive associated with the attitude toward being sent to mainland China. 2.Job satisfaction is significant positive associated with the attitude toward being sent to mainland China. 3.Achievement motivation is significant positive associated with life satisfaction. 4.Achievement motivation is significant positive associated with job satisfaction. 5.Job satisfaction is significant positive associated with life satisfaction. Keywords: achievement motivation, job satisfaction, life satisfaction, staff’s attitude towards being dispatched to mainland China.
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Hirsch, Adam Todd. "Patient satisfaction with treatment for chronic pain :predictors and relationship to compliance /." 2004. http://purl.fcla.edu/fcla/etd/UFE0004222.
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Kuo, Chun-Min, and 郭春敏. "A Study of Satisfaction and Importance of Employees’Service Attitude perceived by International Tourists." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/02636538952596141889.
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博士中國文化大學
國際企業管理研究所
94
Due to high interaction between tourists and hotel employees, service attitude plays a vital role in customer satisfaction of the international tourists. This study develops a service attitude scale for this survey. A total of 787 international tourists including American, Japanese and Taiwanese were interviewed. By use of exploratory factor analysis and confirmatory factor analysis, service attitude is divided into four dimensions. There are friendliness, empathic feeling, enthusiastic service and problem solving. As the result of this study, there is a significant difference in customer satisfaction for employee service, among American, Japanese and Taiwanese tourists through ANOVA. Through use of IPA and modified Fishbein Model, it is also found that heavy workload, improper reaction gust complaint, part-time workers, inadequate command of English, lack of empathy, lack of delegation of authority, etc. are “important” and “critical” items for improving employees’ service attitude. It is recommended that the hotel manager need to upgrade above mentioned “important” and “critical” service attitude if the quality of service attitude and customer satisfaction are to be improved.
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Hou, Wan-Jung, and 侯琬蓉. "The effect of pay satisfaction and pay equity on the engineer work attitude." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/e4799r.
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碩士國立中山大學
人力資源管理研究所
96
The main purpose of this research is to understand what factors will affect the engineer work attitude. I focus on the issue of engineer’s organizational commitment, job satisfaction, and turnover intention with pay satisfaction and pay equity. Through this research we can know below results: I. Engineer’s pay satisfaction affects his work attitude. 1. There is a significant positive relation between the benefit of pay satisfaction and the continual organizational commitment. 2. There is a significant positive relation at the pay structure and administration and the benefit and job satisfaction. 3. There is a significant negative relation at the pay structure and administration and the benefit and turnover intention. II. Engineer’s pay equity affects his work attitude. 1. There is a significant positive relation between the communication of pay procedure equity and the organizational commitment. 2. There is a significant positive relation at the external and internal distributive equity and job satisfaction. 3. There is a significant negative relation at the external and individual distributive equity and turnover intention.
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Chen, Yi-jyun, and 陳怡君. "Using attitude add to ECT-IS model to test satisfaction and continuance intention." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/q756b3.
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碩士國立中央大學
企業管理研究所
96
When enterprises face the competition trend, Enterprise resources planning system has became the most popular information technology in this environment. It is expected to utilize the information technology to enhance the business operation process integration, manage company’s resources use efficiently and effectively. The companies implement ERP system are the target for this paper. The main concept originally comes from Oliver’s Expectation - Confirmation Theory. Using the ECT-IS model from Bhattacherjee(2001a) be the foundation. However, two researchers consider that satisfaction has directly positive relationship with continuance intention. Initial studies of ECT present conflicting conceptualizations of the satisfaction construct (Yi 1990).Satisfaction is conceptually distinct from attitude in that satisfaction is a transient, experience-specific affect. The researches in the fields of marketing indicate that attitude leads to continuance intention. This paper argues that there is an important mediator (attitude) between satisfaction and continuance intention. The result demonstrated that attitude made a great impact between satisfaction and continuance intention. Therefore the ERP vendors should pay attention on maintaining the users’ preference toward the system and the positive evaluation to enhance the users’continuance intention effectively. The conclusion will build the brand loyalty, when users face the system enlarged or upgraded the brand of ERP will be the priority.
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Yi-Jen, Huang, and 黃怡貞. "Study of Cognition,Attitude and Satisfaction for Fever Screening Measures among Taiwanese Passengers." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/20649522431473669355.
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碩士國立臺灣師範大學
健康促進與衛生教育學系在職進修碩士班
100
The main purpose of this study was to understand the cognition, attitude and satisfaction for fever screening measures among Taiwanese passengers. The targeted group of this study was mainly on passengers who were over 18 years of age with Nationality of the Republic of China. The method of test was convenience sampling with the Self-edited structure questionnaires to collect data. There were 420 questionnaires collected, for a response rate of 87.14％ . The major conclusions of this study were as follows： 1. Passengers had good cognition of implementation for fever screening measures; their attitude of implementation for fever screening measures was posstive; their satisfaction of implementation for fever screening measures was good. 2. The association between passengers’ cognition about fever screening measures and their age was significantly related. It showed that senior passengers had better result of cognition. As for passengers’ satisfaction about fever screening measures, the frequency of oversea and the experience of fever screening was positively associated.It indicated the more travelling and the experience of fever screening, the more satisfaction about fever screening measures. 3. There was significantly associated between cognition and attitude, cognition and satisfaction, attitude and satisfaction for the implementation of fever screening measures. It showed while passengers’ cognition of fever screening measures is higher, their attitude and satisfaction would be good. So, positive attitude could enhance satisfaction. 4. The variable items of passengers’ background, the cognition of fever screening measures and the attitude toward fever screening measures could effectively predict the satisfaction of fever screening measures and explain 20.2％ variation of the satisfaction of fever screening measures. By the test of regression coefficient, it found the experience of fever screening measures at the airport, the cognition of fever screening measures, the attitude toward fever screening measures would be major variable. Especially, the attitude toward fever screening measures was explainable. The result showed: when passengers experienced more fever screening measures at the airport, they would equip with higher cognition of fever screening measures; while they had positive attitude toward fever screening measures, they were satisfied with fever screening measures.
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Wei-Kuo, King, and 金為國. "A Study of the Relationships among Product Attributes, Attitude, Pleasure and Customer Satisfaction." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/36305031087737686742.
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碩士大葉大學
管理學院碩士在職專班
101
In recent years, as the quality of life is increasing, consumers gradually focus on pleasure of product’ use. Product features has become the basic needs of consumers’goal to pursue. This research uses Far-East Telecommunications customers as population to explore the relationship among product attributes, attitude, pleasure and customer satisfaction. Based on the literature review, this study build up research framework, define operational definitions of the variables, research hypothesis and questionnaire. The study has taken Far-East Telecommunications cus-tomer as the sample objects and surveyees. There are 400 samples and the data is analyzed with the statistical software SPSS21.0 and AMOS21.0 in order to verify the relationship among the variables. The result shows that product attributes have a significant positive im-pact on attitude and pleasure. Attitude also has a positive impact on customer satisfaction. Pleasure has a positive influence on customer satisfaction. Finally, by the results of the study, the study proposes the implications of management in academics and practice, and offers advice for further research in future. Key Words : product attributes, attitude, pleasure, customer satisfac-tion
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Ming-Sung, Grace, and 徐銘崧. "A Study of University Students' Learning Attitude and Learning Satisfaction in English." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/39zxxf.
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碩士立德大學
應用英語研究所
98
The purpose of this study was to investigate the present situation of the English learning attitude, and relationships between English learning attitude and learning satisfaction of university students. A questionnaire was applied in this study. Of 353 participants were adopted as random samples from 3465 university students. The returned questionnaires were 380 whose valid returned rate was 93%. There were three instrument used in this study: 1) the individual background questionnaire. 2) English Learning Attitude. 3) English Learning Satisfaction. A quantitative approach using descriptive statistics, the Pearson product-moment correlation, independent-sample t test and ANOVA. According to the report, the findings were as follows: For gender, the English learning attitude of female students were significantly higher than male students. For grade level, the sophomore students have better English learning attitudes than freshman students. For English grades, students with higher English grades have the better learning attitude than those who had lower English grades. For Schools of Study, there were no differences between English learning and Schools of Study in English learning. For English learning period, the students with the longer English learning period have the better learning satisfaction. Furthermore, there were significantly positive correlations between learning attitudes and learning satisfaction of university students.
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Chaveanghong, Thadarad, and 葉佩兒. "The impact of environmental attitude on perceived value and satisfaction with eco-tourists." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/80613883486425292436.
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碩士國立高雄第一科技大學
國際管理碩士學位學程
105
In recent years, ecotourism has become a trend inside the tourism sector of many countries. Given this development, the research motivation is to explore the impact of ecotourist’s environmental attitude on perceived value and satisfaction towards the travel destination. Research interest was also on how the ecotourist’s personal inclination towards green behavior, as expressed through his/her willingness to recycle, would impact perceived value and satisfaction towards the eco destination. A questionnaire survey was conducted among 200 ecotourists. SPSS and regression analysis were used to test the hypotheses. The findings show that 1) the tourist’s general environmental attitude and willingness to recycle are both positively related to perceived value of the travel destination, 2) perceived value is positively related to satisfaction with the travel destination. Further, a mediation test shows that tourist’s general environmental attitude and willingness to recycle can also directly impact traveler’s satisfaction. The study concludes with managerial implications and suggestions on how to enhance traveler’s overall satisfaction with the eco destination.
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Kuo, Hsiao Ying, and 郭筱音. "Sexual Knowledge, Sexual Attitude, and Sexual Satisfaction in Women after Gynecological cancer treatment." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/56033081336566409232.
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Huang, Po-Chuan, and 黃柏銓. "A Study on Gender-Role Attitude, Family Values and Marital Satisfaction in Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/43242310652129281325.
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碩士國立臺灣大學
生物產業傳播暨發展學研究所
100
This research aims to investigate marital satisfaction in Taiwan from the most fundamental human attitude and values. There are four research purposes ： （a）to explore the sex-role attitude, family values and marital satisfaction of married Taiwanese people nowadays. （b）to investigate whether the married Taiwanese people with different personal background and family factors would differ in sex-role attitude, family values and marital satisfaction. （c）to investigate whether the personal background and family factors, sex-role attitude and family values of married Taiwanese People are correlated with their marital satisfaction （d）To investigate how many explanatory powers of personal background, family factors, sex-role attitude and family values of married Taiwanese People could explain marital satisfaction. This research adopts secondary data collected by Academia Sinica, to analyze the marital satisfaction of the 1,269 married Taiwanese people, using SPSS software to carry out some statistics analyses, which are: Descriptive Statistics, T Test, One-Way ANOVA, Pearson Correlation and Multiple Regression. The analysis of the research indicates that for the marital satisfaction, more than 80% married Taiwanese are satisfied with their marriage. Married Taiwanese people’s sex role attitude is prone to be more traditional; for family values, the married Taiwanese people are also prone to be more traditional. Taiwanese are filially pious, and puts a large importance on family values. For concepts of marriage, giving birth and raising a child, there shows behavior of Taiwanese couples becoming fairly modern. Different factors could significantly cause different marital satisfaction such as: gender, subjective social status, years of marriage, number of children, and the education gap between husband and wife. The research also found that social status, education gap, communication situation, and family values would significantly influence marital satisfaction. The higher the subjective social status of a person is, the higher the level of marital satisfaction is. The level of marital satisfaction could also depend on the education gap between husband and wife. If the wife has a higher education level, the satisfaction level would be lower than if the husband had a higher education level. Marital satisfaction would naturally be higher if the husband had a higher education than the wife. The more married couples communicate, the higher the rate of marital satisfaction. If the husband or wife lives by the more traditional concept of family values, then the rate of satisfaction would be higher. All of these contributing factors would have a 16.4% effectiveness to explain the different cases of marital satisfaction. Nevertheless, married Taiwanese people’s sex role attitude has little or no significant influence on marital satisfaction. Finally, to all researchers, the government and citizens of Taiwan, This research would conclude with a word of advice to all whom is concerned.
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Chen, Weiju, and 陳韋如. "The Relationships among Experiential Marketing, Brand Personality, Customer Satisfaction, Attitude, and Customer Loyalty." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/42449258901634264359.
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碩士靜宜大學
國際企業學系
101
With the progress of the times and economic development, people pay more and more attention to quality of life. In Taiwan, consumer behavior is a very popular research field, according to previously research, the experiential marketing strategy is very helpful to increase the performance of the business, nonetheless, the experiential marketing research that links brand personality and attitude is rare, so it raise our motivation to do the related research. However the business under the highly-competitive market that it how to own the differences through experiential marketing, and understand the feeling of customers deeply to promote the whole performance. Therefore, the purpose of the study is to empirically investigate the relationships among experiential marketing, brand personality, customer satisfaction , attitude, and customer loyalty. In this study, the main target we chose was the people who went to a well-known leisure garden in Taichung, and than we collected 256 samples by convenience sampling of questionnaire survey. The data has been compiled in a database using the SPSS for Windows software program. The statistical methods include descriptive analysis, factoring analysis, Pearson product moment correlation, and regression analysis. The results indicate that experiential marketing has a direct positive effect on customer loyalty, and positive effect on brand personality, customer satisfaction and attitude. In addition, brand personality has a direct positive effect on customer satisfaction. Moreover, the results also presented that brand personality, customer satisfaction and attitude have a direct positive effect on customer loyalty. Finally, according to the research results, it may provide a helpful direction for marketing management.
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LI, YUEH-LUNG, and 李岳龍. "The Effect of Social Networking Site User’s Perceived Risk on Attitude and Satisfaction." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4caxmg.
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碩士開南大學
商學院碩士在職專班
106
The rapid growth in consumer participation of social networking sites has changed the basic social relationship. Social networking sites allow people to form a digital group based on common interests. Social networking sites include blogs, groups, networks, and real-time information. As a result, they strengthen people’s social interactions. In the confines of virtual environment, we can ascertain the perceived purchasing risk and the possibility that internet users are expected to lose in an electronic transaction. (Ko et al., 2004). Past studies considered perceived risk as a multi-dimensional structure, including a few loss or risk factors, which are applicable to studies of social networking sites use. These risks will also play important roles on purchasing behavior since users are all connected. Past studies also discover that perceived risk in e-commerce has a negative effect on attitude. Therefore, this study wishes to explore the effect of social networking site user’s perceived risk on his attitude and satisfaction. Using social networking site users as samples, we obtained 148 valid questionnaires. Through empirical analysis from questionnaires, this study reveals that the reliability metrics of perceived risk, attitude, and satisfaction are all greater than 0.8, meaning that this reliability is acceptable. In perceived risk, privacy risk and waste of time risk are most often considered. There is a positive correlation between satisfaction and attitude. Perceived risk has no significant effect on satisfaction, and this does not support H1 hypothesis. Perceived risk has no significant effect on attitude, and this does not support H2 hypothesis. Attitude has significant effect on satisfaction, and this supports H3 hypothesis. Attitude has a moderating effect on perceived risk and satisfaction, and this supports H4 hypothesis. Age and educational level have significant difference in the views of perceived risks. Age and gender have significant differences on the views of attitude. Gender and family values have significant differences on views of satisfaction. Finally, this study raises the importance of user attitude and satisfaction on the use of social networking sites because it has a direct influence and an important metric in measuring the success of the site. In other words, attitude will strengthen the satisfaction of using social networking sties. We also discover that perceived risk has a lower influence on attitude. This reveals that there is no economic risk, but it also means that the benefits and satisfaction of using social networking sites will exist other risks such as mental, time, social, and privacy.
49
YANG, PENG-YAO, and 楊鵬耀. "The Effect of Social Networking Site User’s Trust on Use Attitude and Satisfaction." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/k3w2p2.
Full textAbstract:
碩士開南大學
商學院碩士班
106
The rapid growth in consumer participation of social networking sites has changed the basic social relationship. Social networking sites allow people to form a digital group based on common interests. Social networking sites include blogs, groups, networks, and real-time information. As a result, they strengthen people’s social interactions. In the confines of virtual environment, we can ascertain the perceived purchasing risk and the possibility that internet users are expected to lose in an electronic transaction. (Ko et al., 2004). Past studies considered perceived risk as a multi-dimensional structure, including a few loss or risk factors, which are applicable to studies of social networking sites use. These risks will also play important roles on purchasing behavior since users are all connected. Past studies also discover that perceived risk in e-commerce has a negative effect on attitude. Therefore, this study wishes to explore the effect of social networking site user’s perceived risk on his attitude and satisfaction. Using social networking site users as samples, we obtained 148 valid questionnaires. Through empirical analysis from questionnaires, this study reveals that the reliability metrics of perceived risk, attitude, and satisfaction are all greater than 0.8, meaning that this reliability is acceptable. In perceived risk, privacy risk and waste of time risk are most often considered. There is a positive correlation between satisfaction and attitude. Perceived risk has no significant effect on satisfaction, and this does not support H1 hypothesis. Perceived risk has no significant effect on attitude, and this does not support H2 hypothesis. Attitude has significant effect on satisfaction, and this supports H3 hypothesis. Attitude has a moderating effect on perceived risk and satisfaction, and this supports H4 hypothesis. Age and educational level have significant difference in the views of perceived risks. Age and gender have significant differences on the views of attitude. Gender and family values have significant differences on views of satisfaction. Finally, this study raises the importance of user attitude and satisfaction on the use of social networking sites because it has a direct influence and an important metric in measuring the success of the site. In other words, attitude will strengthen the satisfaction of using social networking sties. We also discover that perceived risk has a lower influence on attitude. This reveals that there is no economic risk, but it also means that the benefits and satisfaction of using social networking sites will exist other risks such as mental, time, social, and privacy. Keywords：social networking site, perceived risk, attitude, loyalty.
50
Shin-YuanLiang and 梁忻媛. "The Relationships among Gender Role Attitude, Marital Attitude and Marital Satisfaction of Married Men and Women in Taiwan Social Survey database." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/b4wp74.
Full textAbstract:
碩士國立成功大學
教育研究所
101
This research adopted secondary data collected by Academia Sinica to study if gender role attitude and marital attitude can predict efficiently marital satisfaction of married men and women. According to the purposes of this research, we focued on 1,151 married men and women（men：583；female：568） and got he conclusions of this research as follow：（1）Marital satisfaction of married men are better than married women.（2）Gender role attitude of married men are more traditional than married women.（3）Marital attitude of married men are more traditional than married women.（4）Marital attitude can predict efficiently marital satisfaction of married men and women.（5）Gender and health status of oneself can predict efficiently marital satisfaction of married men and women.（6）“The relationship of family-the relationship with sopouse is the most important. ” can predict efficiently marital satisfaction of married men and women. Finally,the conclusions of this research can provide married men and women who want to improve their married relationship and also can provide the family relative authorities to make the policy or design courses.