Journal articles on the topic 'Athletics, marketing'
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Sutton, William A. "Developing an Initial Marketing Plan for Intercollegiate Athletic Programs." Journal of Sport Management 1, no. 2 (July 1987): 146–58. http://dx.doi.org/10.1123/jsm.1.2.146.
Full textConnole, Ian J., Jack C. Watson, Vanessa R. Shannon, Craig Wrisberg, Edward Etzel, and Christine Schimmel. "NCAA Athletic Administrators’ Preferred Characteristics for Sport Psychology Positions: A Consumer Market Analysis." Sport Psychologist 28, no. 4 (December 2014): 406–17. http://dx.doi.org/10.1123/tsp.2013-0096.
Full textWeaver, Anthony G. "Declining the Big East: A Case Study of the College of the Holy Cross." Journal of Amateur Sport 5, no. 2 (September 20, 2019): 80–114. http://dx.doi.org/10.17161/jas.v5i2.7583.
Full textZhou, Kaiwei. "Challenges and Strategies for Management of IAAF World Championships in Athletics." Advances in Economics, Management and Political Sciences 26, no. 1 (September 13, 2023): 133–38. http://dx.doi.org/10.54254/2754-1169/26/20230559.
Full textHwang, Geumchan, and Kyu-soo Chung. "The dynamics of cause-related marketing platform and interactivity on college sport fans' donations." Sport, Business and Management: An International Journal 10, no. 2 (April 12, 2020): 227–41. http://dx.doi.org/10.1108/sbm-08-2019-0070.
Full textPratt, Angela N. "Integrated Impression Management in Athletics: A Qualitative Study of How NCAA Division I Athletics Directors Understand Public Relations." International Journal of Sport Communication 6, no. 1 (March 2013): 42–65. http://dx.doi.org/10.1123/ijsc.6.1.42.
Full textWallace, Laci, Jacquelyn Wilson, and Kimberly Miloch. "Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages." International Journal of Sport Communication 4, no. 4 (December 2011): 422–44. http://dx.doi.org/10.1123/ijsc.4.4.422.
Full textJessop, Alicia, and Joe Sabin. "The Sky Is Not Falling: Why Name, Image, and Likeness Legislation Does Not Violate Title IX and Could Narrow the Publicity Gap Between Men’s Sport and Women’s Sport Athletes." Journal of Legal Aspects of Sport 31, no. 2 (August 30, 2021): 253–88. http://dx.doi.org/10.18060/25602.
Full textNeeley, Lynn, and Kimberly M. Judson. "Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics." International Journal of Sport Management and Marketing 7, no. 1/2 (2010): 4. http://dx.doi.org/10.1504/ijsmm.2010.029708.
Full textRainsberger, Richard. "Consider how FERPA applies to coaches, staff accessing student‐athletes’ academic records." Campus Legal Advisor 24, no. 5 (December 17, 2023): 4–5. http://dx.doi.org/10.1002/cala.41245.
Full textGladden, James M., George R. Milne, and William A. Sutton. "A Conceptual Framework for Assessing Brand Equity in Division I College Athletics." Journal of Sport Management 12, no. 1 (January 1998): 1–19. http://dx.doi.org/10.1123/jsm.12.1.1.
Full textBozman, Carl S., Daniel Friesner, Matthew Q. McPherson, and Nancy M. Chase. "Intangible and tangible value: brand equity benefits associated with collegiate athletics." International Journal of Sports Marketing and Sponsorship 16, no. 4 (July 1, 2015): 22–45. http://dx.doi.org/10.1108/ijsms-16-04-2015-b004.
Full textHill, Ronald Paul, and Harold Robinson. "Fanatic consumer behavior: Athletics as a consumption experience." Psychology and Marketing 8, no. 2 (1991): 79–99. http://dx.doi.org/10.1002/mar.4220080202.
Full textInglis, Sue. "Influence in and around Interuniversity Athletics." Journal of Sport Management 5, no. 1 (January 1991): 18–33. http://dx.doi.org/10.1123/jsm.5.1.18.
Full textLee, Seungbum, and Matthew Juravich. "Multi Criteria Decision-Making: Ticket Sales Outsourcing in an NCAA Division I Athletic Department." Case Studies in Sport Management 6, no. 1 (2017): 31–38. http://dx.doi.org/10.1123/cssm.2017-0027.
Full textBarnhill, Chris, and Mauro Palmero. "Marketing Football Bowl Subdivision Football to Students at Wisconsin State." Case Studies in Sport Management 4, no. 1 (January 2015): 54–61. http://dx.doi.org/10.1123/cssm.2014-0044.
Full textPopp, Nels, Chad McEvoy, and Nicholas Watanabe. "Do college athletics marketers convert social media growth into ticket sales?" International Journal of Sports Marketing and Sponsorship 18, no. 2 (May 2, 2017): 212–27. http://dx.doi.org/10.1108/ijsms-05-2017-090.
Full textGladden, James M., and Richard Wolfe. "Sponsorship of Intercollegiate Athletics: The Importance of Image Matching." International Journal of Sports Marketing and Sponsorship 3, no. 1 (March 2001): 29–53. http://dx.doi.org/10.1108/ijsms-03-01-2001-b005.
Full textWatkins, Brandi A., and William J. Gonzenbach. "Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding." Journal of Marketing for Higher Education 23, no. 1 (June 2013): 15–33. http://dx.doi.org/10.1080/08841241.2013.805709.
Full textBadrinarayanan, Vishag, Andrea Dixon, Vicki L. West, and Gail M. Zank. "Professional sales coaching: an integrative review and research agenda." European Journal of Marketing 49, no. 7/8 (July 13, 2015): 1087–113. http://dx.doi.org/10.1108/ejm-06-2014-0368.
Full textHuml, Matt R., and Alicia M. Cintron. "Stakeholder status in the identification, prioritization and management of college athletic donors." Sport, Business and Management: An International Journal 11, no. 4 (May 11, 2021): 451–71. http://dx.doi.org/10.1108/sbm-09-2020-0085.
Full textKellison, Timothy B., Jordan R. Bass, Brent D. Oja, and Jeffrey D. James. "Brand management in top-tier college athletics: examining and explaining mark-usage policies." International Journal of Sports Marketing and Sponsorship 17, no. 3 (August 1, 2016): 219–42. http://dx.doi.org/10.1108/ijsms-08-2016-014.
Full textYANG, Xiao Ling, and Xiao Qin LOU. "Influence of Cultural Difference between China and Western Countries on the Development of China's Rhythmical Gymnastics." Asian Journal of Physical Education & Recreation 9, no. 2 (December 1, 2003): 63–65. http://dx.doi.org/10.24112/ajper.91147.
Full textSonchan, Saralee, and Wirat Sonchan. "Brand building and relationships between marketing communication perceptions and brand personality of the Bangsaen 42 Chonburi Marathon running event." Innovative Marketing 19, no. 4 (November 1, 2023): 95–104. http://dx.doi.org/10.21511/im.19(4).2023.08.
Full textTsiotsou, Rodoula. "The role of involvement and income in predicting large and small donations to college athletics." International Journal of Sports Marketing and Sponsorship 6, no. 2 (November 2004): 40–46. http://dx.doi.org/10.1108/ijsms-06-02-2004-b006.
Full textPopp, Nels, Jonathan A. Jensen, Chad D. McEvoy, and James F. Weiner. "An examination of the effects of outsourcing ticket sales force management." International Journal of Sports Marketing and Sponsorship 21, no. 2 (April 13, 2020): 205–23. http://dx.doi.org/10.1108/ijsms-04-2019-0046.
Full textMcLeod, Chris, and Matt Huml. "Aligning donor and organizational interests: An analysis of college athletics fundraising officers." International Journal of Sport Management and Marketing 1, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijsmm.2020.10036915.
Full textHuml, Matt R., and Christopher M. McLeod. "Aligning donor and organisational interests: an analysis of college athletics fundraising officers." International Journal of Sport Management and Marketing 21, no. 3/4 (2021): 149. http://dx.doi.org/10.1504/ijsmm.2021.118813.
Full textFridley, Alison, Sarah Stokowski, Skye Arthur-Banning, Thomas J. Aicher, and Chris Croft. "Team Identification and Perceptions of College Athletes." Sports Innovation Journal 4 (October 27, 2023): 104–16. http://dx.doi.org/10.18060/27124.
Full textO’Brien, Timothy. "Clear, precise language in coaching contracts plays key role in protecting institutions." Campus Legal Advisor 24, no. 4 (November 12, 2023): 4–14. http://dx.doi.org/10.1002/cala.41225.
Full textKim, Seungmo, Taeyeon Oh, Soonhwan Lee, and Damon P. S. Andrew. "Relationships between met-expectation and attitudinal outcomes of coaches in intercollegiate athletics." Sport Management Review 22, no. 4 (August 2019): 477–90. http://dx.doi.org/10.1016/j.smr.2018.06.007.
Full textRoy, Donald P., Timothy R. Graeff, and Susan K. Harmon. "Repositioning a University through NCAA Division I-A Football Membership." Journal of Sport Management 22, no. 1 (January 2008): 11–29. http://dx.doi.org/10.1123/jsm.22.1.11.
Full textZawisło, Maria. "On the Rhetoric of Sports Heroism in Ancient and Modern Times." Sport i Turystyka. Środkowoeuropejskie Czasopismo Naukowe 6, no. 3 (2023): 11–29. http://dx.doi.org/10.16926/sit.2023.03.01.
Full textWarmath, Dee, and Andrew P. Winterstein. "A Social-Marketing Intervention and Concussion-Reporting Beliefs." Journal of Athletic Training 55, no. 10 (September 23, 2020): 1035–45. http://dx.doi.org/10.4085/1062-6050-242-19.
Full textJwaad, Riaad Ahmed, and Abdul Jaleel Jebar Naser. "Electronic Marketing Reality in Elite Players in Iraq." Journal of Physical Education 33, no. 2 (June 28, 2021): 108–16. http://dx.doi.org/10.37359/jope.v33(2)2021.1147.
Full textTaniyev, Olzhas, and Brian S. Gordon. "Crafting a legacy: investigating the retired athlete brand image." International Journal of Sports Marketing and Sponsorship 20, no. 3 (August 5, 2019): 390–406. http://dx.doi.org/10.1108/ijsms-02-2018-0018.
Full textMarquez, Armin, Beth A. Cianfrone, and Timothy Kellison. "Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports." International Journal of Sports Marketing and Sponsorship 21, no. 3 (April 2, 2020): 527–41. http://dx.doi.org/10.1108/ijsms-07-2019-0080.
Full textPanta, Subani, and Ram Nyaupane. "CELEBRTITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOR IN KATHMANDU, NEPAL." Nepalese Journal of Management Science and Research 5, no. 1 (May 20, 2022): 163–81. http://dx.doi.org/10.53056/njmsr-2022.5.1.009.
Full textGaskins, David A., and Todd W. King. "Creating “Memorable Moments” to Excite the Intramural Sports Experience." Recreational Sports Journal 22, no. 4 (October 1998): 31–36. http://dx.doi.org/10.1177/155886619802200404.
Full textWu, Shuangxiong. "How the NCAA Is Solving Alcohol Abuse on College Campuses Through Marketing Strategies." Advances in Economics, Management and Political Sciences 18, no. 1 (September 13, 2023): 220–25. http://dx.doi.org/10.54254/2754-1169/18/20230075.
Full textPermatasari, Dwi Novita Cahyaningtyas. "STRATEGI PENINGKATAN BRAND AWARENESS DAN AKTIFITAS PROMOSI DALAM SPORT EVENT (STUDI KASUS: EVENT MAYBANK BALI MARATHON 2019, GIANYAR, BALI)." Jurnal Kepariwisataan 21, no. 1 (March 26, 2022): 1–18. http://dx.doi.org/10.52352/jpar.v21i1.697.
Full textLawrence, Heather Jane, Norm O'Reilly, Alexandra Speck, Chris Ullrich, and Kayla Robles. "The determinants of season ticket holder advocacy in the NCAA football bowl subdivision." Sport, Business and Management: An International Journal 10, no. 3 (May 21, 2020): 335–58. http://dx.doi.org/10.1108/sbm-05-2019-0035.
Full textNite, Calvin, John N. Singer, and George B. Cunningham. "Addressing competing logics between the mission of a religious university and the demands of intercollegiate athletics." Sport Management Review 16, no. 4 (November 2013): 465–76. http://dx.doi.org/10.1016/j.smr.2013.03.002.
Full textBower, Glenna, and Mary A. Hums. "Women Working in the Administration of Campus Recreation: Career Paths and Challenges." Recreational Sports Journal 27, no. 2 (November 2003): 21–35. http://dx.doi.org/10.1123/rsj.27.2.21.
Full textAzmi, Nor Jijidiana, Radzuwan Rashid, Bahtiar Mohamad, Mairas Abd Rahman, and Zulkarnian Ahmad. "Student Athletes’ Perception of Female Models in Sports Advertisements." Asian Social Science 13, no. 10 (September 27, 2017): 120. http://dx.doi.org/10.5539/ass.v13n10p120.
Full textMcDonald, Mary G. "Michael Jordan’s Family Values: Marketing, Meaning, and Post-Reagan America." Sociology of Sport Journal 13, no. 4 (December 1996): 344–65. http://dx.doi.org/10.1123/ssj.13.4.344.
Full textPeng, Ziyun, and Hong-yong Jung. "Strategic Branding Approaches for Women Professional Athletes via Self-Presentation Theory and Social Role Theory." Studies in Social Science & Humanities 3, no. 4 (April 2024): 21–25. http://dx.doi.org/10.56397/sssh.2024.04.04.
Full textAnupkumar Dhore, Apurva Khobragade, and Toshik Arun Mowade. "An investigation into the growing importance of user-generated content within the realm of contemporary digital marketing endeavors." Journal of Management and Science 13, no. 2 (June 30, 2023): 29–31. http://dx.doi.org/10.26524/jms.13.17.
Full textLewis, Eugene J. "Sports Marketing." International Journal of Smart Education and Urban Society 13, no. 1 (January 1, 2022): 1–12. http://dx.doi.org/10.4018/ijseus.311046.
Full textYoungman, Josh. "Model High School Athletic Marketing Plan." Physical Educator 74, no. 72.5 (2017): 45–55. http://dx.doi.org/10.18666/tpe-2017-v74-si1-8557.
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