Journal articles on the topic 'Archetypes'
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Caldwell, Marylouise, Paul Henry, and Ariell Alman. "Constructing audio‐visual representations of consumer archetypes." Qualitative Market Research: An International Journal 13, no. 1 (January 19, 2010): 84–96. http://dx.doi.org/10.1108/13522751011013990.
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PurposeThe purpose of this paper is to explain how audio‐visual archetypal representations likely to engender emotional identification and consumer‐inquisitiveness by marketing professionals can be constructed.Design/methodology/approachThe paper employs video‐ethnography involving the following steps: development of a typology of consumer archetypes based on a priori theory, screening for and identifying informants to exemplify each archetype, filming interviews in and around their homes, developing realistic audio‐visual representations of each archetype and assessing marketing practitioners reactions to the audio‐visual representations.FindingsIn response to the audio‐visual archetypal representations, marketing practitioners displayed a high degree of interest and emotional relatedness. The interest generated in the screenings motivated animated discussion and often a desire to better understand the consumers represented by each archetype. These heightened reactions contrast strongly with the relatively emotionally flat responses to traditional marketing research reports.Originality/valueThe paper demonstrates that carefully crafted audio‐visual representations of consumer archetypes are likely to engender a consumer orientation in marketing professionals and hence associate with improved marketing decision‐making. It explains that this situation is likely explained by audio‐visual media's superior capacity to foster experiential, emotional knowledge of others, and, the origins of consumer archetypes in the collective un/consciousness and/or widespread strongly embedded cultural beliefs, norms, and values.
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Pigulevskiy, Viktor, and Liudmila Mirskaya. "Archetypes and design." SHS Web of Conferences 72 (2019): 03017. http://dx.doi.org/10.1051/shsconf/20197203017.
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Identification of basic archetypes and their remote structure in the context of civilization design, industrial and communicative design makes it possible to specify age-long stability of certain patterns and instruments. This contributes to design of effective models and necessary things. Archetypes as constantly recurring patterns of actions reflected in the mind in the form of unconscious schemes, patterns of thinking, behaviour and perception. Archetypes are a level of connection between being and thinking in the process of work, an area of contact of human corporeality and material side of the world. In the context of technical progress, miniaturization of gadgets and integration of functions, archetypal items remain highly-demanded. The clock with a round dial symbolizes the archetype of “eternal return”. Instruments and lever control systems, a lamp with the mechanism of “lever balance”, which simulates levels of human arm freedom, express the archetype of action. A jar made by a master on a potter’s wheel symbolizes a “vessel of life”, embodies the archetype of rotation, “wheel of life”. Symbolic figures of visual communication – circle, spiral, swastika and concentric circles – also present the archetype of rotation. Mandala, a special symbol that can be noticed in the design of visual communications, as well as in city plans in ancient civilizations, expresses the archetype of selfness. The design of civilizations has constants established by the contact of human corporeality and material side of the world. However, most of contemporary things that have a symbolic meaning lack being universal, since they are made within the structure of civilization, beyond incrustation of human corporeality in the world. Acting in the world, a person constantly repeats life patterns; this archetype of “eternal return” remains a basic attitude of the design.
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Binbin, Shen, Nataliia Kravchenko, and Svitlana Matvieieva. "Archaic archetypes and symbols of the Ukrainian and Russian peoples: to debunk the myth of a single people." Revista Amazonia Investiga 11, no. 59 (December 15, 2022): 184–93. http://dx.doi.org/10.34069/ai/2022.59.11.17.
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The article models the protocultural fields of the archetypal-mythological memory of Ukrainians and Russians as consisting of divergent elements. The core of the fields are archaic cultural archetypes and archetypal motifs “mother”, “field”, “plowman”, “labor”, “individualism”, and “equality” for Ukrainians, and “father”, “distance”, “vastness”, “inertia”, “collectivism”, and “submission” for Russians. The сore archetypes determine the differences in the ethnic mentality of two peoples and can enter the subsequent semiospheres and political mythology without significant adaptation, transforming into symbols of national identity. The periphery is formed by archetypes common, but re-articulated in subsequent semiospheres to be adapted to national narratives of different periods. The general archetype Sacred space was associated in the archaic consciousness of Ukrainians with the “House”, symbolizing the maternal principle and the Motherland, while the Russians embodied this archetype in the symbols of the Holy Mountain, metonymically expanded to the symbols of “Holy Rus”, Heartland, Rimland, defining the motif of messianism in symbolic politics of Russia. The archetype of the Hero is manifested in Ukrainian folklore by the images of the legendary plowmen, who conquer the steppe elements from the nomads, while in the Russian ethnic consciousness it is interpreted as the Messiah-Savior of the world.
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Baykova, Ekaterina V., and Marina A. Svetlichnaya. "Archetypes of Artistic Form Making in the Context of Architecture — the House and the Temple." Observatory of Culture 17, no. 1 (February 27, 2020): 36–46. http://dx.doi.org/10.25281/2072-3156-2020-17-1-36-46.
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The article explores the patterns of form making in architecture through the prism of archetypes and archetypal images. Ancient civilizations’ spatial form making is considered in the context of the general system of archetypal images that are the source of meaning formation in an artificial environment. The main advantage of the article is the delimitation of the architectural archetype and the archetypal images in architecture. In this context, the article studies various options for spatial archetypes of the urban environment at the macro and micro levels. The House and the Temple are considered as the fundamental archetypes in architecture. The authors determine the role and place of form making in the contemporary cultural situation.However, there is noted that the spatial archetypes are a broader concept than just the application field of the architectural archetype. Thus, the article reveals the hierarchy of this cultural phenomenon in the spatial arts. As is often the case in the field of art, it is difficult to draw a clear line between the archetypal and spatial images. The tower, being a perfect example of the architectural archetype, is simultaneously considered by us as a spatial archetype.The article notes the possibility of a new archetypal image emergence in modern Russia, the general cultural situation of which can be characterized as extremely volatile and ambiguous. Does this suggest creating other archetypal images or just abandoning the traditional ones replacing them with pro-Western patterns? In any case, there is a possibility of creating new models and images that determine the emergence and development of a new paradigm in the period of global transformations. When creating a new image in culture and art, the archetypes of artistic form making, as well as in its traditional version, leave their imprint on the appearance of the material and spatial environment. The emergence of a new dominant image in the space of Russian architecture and environmental design is determined not only by its creative potential, but also by economic and political reasons, as, for example, in the case of creating a comfortable environment of buildings’ yards. Meanwhile, the yards in Russian culture, in our opinion, can claim the status of an archetype.We can assume that everyone will remain keeping some ideal space of their own interpretation, associated with their childhood memories, and that is why it is so important for us to preserve the paternal house with its adjacent territory for gaining some psychological comfort. The House and the Temple in this context are almost equal.
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Cullum, Carola, Gary Brierley, George LW Perry, and Ed TF Witkowski. "Landscape archetypes for ecological classification and mapping." Progress in Physical Geography: Earth and Environment 41, no. 1 (October 24, 2016): 95–123. http://dx.doi.org/10.1177/0309133316671103.
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We propose the use of archetypes as a way of moving between conceptual framings, empirical observations and the dichotomous classification rules upon which maps are based. An archetype is a conceptualisation of an entire category or class of objects. Archetypes can be framed as abstract exemplars of classes, conceptual models linking form and process and/or tacit mental models similar to those used by field scientists to identify and describe landforms, soils and/or units of vegetation. Archetypes can be existing taxonomic or landscape units or may involve new combinations of landscape attributes developed for a specific purpose. As landscapes themselves defy precise categorisation, archetypes, as considered here, are deliberately vague, and are described in general terms rather than in terms of the details that characterise a particular instance of a class. An example outlining the use of archetypes for landscape classification and mapping is demonstrated for granitic catenas in Kruger National Park, South Africa. Some 81% of the study area can be described in terms of archetypal catenal elements. However, spatial clustering of two classes that did not correspond to the archetypes prompted development of new archetypes. We show how the archetypes encoded in the map can be used to frame further knowledge in an ongoing, iterative and adaptive process. Building on this, we reflect on the value of vagueness in conservation science and management, highlighting how archetypes that are used to interpret and map landscapes may be better employed in the future.
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Fatihah, Nadyatul, and Ali Mustofa. "Archetypes & Self-Realization in Disney’s Cruella (2021) Movie: Jungian Psychoanalysis." Tell : Teaching of English Language and Literature Journal 10, no. 1 (April 30, 2022): 36. http://dx.doi.org/10.30651/tell.v10i1.12661.
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The research focused on archetypal elements in the Disney film Cruella. The goal was to see how Estella's personality reflected Jung's archetype theory. Carl Gustav Jung identified the major archetypes, which are the result of shared ancestral experiences that can be found in art, literature, and religion but are not readily evident to the naked eye. Archetypes are inherited, universal patterns of people, actions, or personalities that have an impact on human behaviour. Watching the movie, reading the movie's transcription, selecting quotes, studying cinematographic elements, identifying the data based on the study's theme, and classifying the data to point out the issues of Jung's archetype in the movie were all used to assemble the data. According to the findings, Jung's archetypes were depicted in the film. The results of the research revealed that the main character's speech and actions reflected Jung's archetypes. According to the discussion, Estella's mental growth is obtained from three aspects: her persona, shadow, and self-realization. Self-realization is attained through breaking free from the constraints of the persona, recognizing and accepting the shadow, and balancing the two sides. Despite being difficult and perhaps dangerous, those are critical stages on the way to mental and psychic developmen
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Sari, Yulia Puspita, and Emil Eka Putra. "ARCHETYPAL IMAGES REFLECTED IN DRACULA NOVEL BY BRAM STOKER." JURNAL BASIS 8, no. 2 (October 23, 2021): 165–72. http://dx.doi.org/10.33884/basisupb.v8i2.3848.
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This research discusses archetypal in the novel Dracula written by Stoker. The purpose of this research is to find out some archetypal images in the novel. Some of the problems that exist today are readers who do not know the meaning of archetypal images contained in a novel. The data used in this study were taken from the novel Dracula written by Stoker. In this research, the researcher applies Carl Jung's theory. This study uses descriptive qualitative research, in qualitative research the key concepts, ideas, and processes studied are part of the central phenomenon. The result of this research is that the novel Dracula has many archetypal images contained in it. The archetypes in Dracula are: sun, color, the archetype women, and wise old man. Based on the results of this study, the researcher concludes that there are several archetypes in Dracula's novel that are used to convey implied meanings through the symbols used.
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Ponomarenko, L. "ЕКСПЛІКАЦІЯ АРХЕТИПІВ І СИМВОЛІВ У СУЧАСНИХ УКРАЇНСЬКИХ ХУДОЖНІХ ФІЛЬМАХ." State and Regions. Series: Social Communications, no. 2(46) (August 13, 2021): 8. http://dx.doi.org/10.32840/cpu2219-8741/2021.2(46).2.
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<p><strong><em>The purpose</em></strong><em> of the article is to explicate archetypes and symbols in modern Ukrainian historical films those were made during 2015–2021 term. As an object of research, we selected precisely those modern films of the historical genre, the titles of those are identical to the main character or characters names in the films. At the same time, the fact how real or pseudo-real the prototypes of the main characters of the films selected for analysis were, was not taken to consideration.</em></p><p><strong><em>Research methodology.</em></strong><em> The main general scientific methods that are used in this article are the analysis of literature on the issue under study (on the explication of archetypes and symbols and their use in modern Ukrainian feature films of the historical genre), description (of selected films according to the main criteria – release date, director’s name, screened work), comparative analysis (to clarify the similarities and differences between the archetype and the symbol and types of national archetypes), the method of explication (to clarify the essence of national types of archetypes). In addition, the article uses the following empirical methods: rolling sample (for the selection of relevant films) and content analysis with elements of qualitative analysis (to clarify the use of predominant national archetypes and symbols in the film as means of their implementation).</em></p><p><strong><em>Results.</em></strong><em> It is being explicated that the archetype and symbol are the key concepts of research, although they belong to different fields of study – subconscious, intangible and conscious, material, but complement to each other, expressing the archetypal-symbolic meaning of the message. Therefore, these concepts are not identical or interchangeable, but are closely related. It has also been suggested that national archetypes are based on universal human archetypes.</em></p><p><em>In modern Ukrainian feature films with the main character – a historical or pseudo-historical person</em><em> </em><em>– the following archetypes are clearly expressed: first, the archetype of the earth, which begins to form with the help of shots from the Ukrainian landscape proper and to generalize about Ukraine as a state as a whole; secondly, the archetype of a strong knight, which is overwhelmingly the main character of the film; thirdly, the archetype of freedom, which is created in the process of a knight's struggle for his native land.</em></p><p><strong><em>Novelty.</em></strong><em> It has been identified that in selected modern Ukrainian feature films of the historical genre, three national Ukrainian archetypes prevail – the archetype of the earth, the strong knight and freedom they are closely related.</em></p><p><strong><em>Practical significance.</em></strong><em> The results of the research can be used in writing screenplays and staging them, reviewing films, as well as in the educational process of specialty 021 </em><em>«</em><em>Audiovisual art and production</em><em>»</em><em> students.</em></p><p><strong><em>Key words:</em></strong><em> archetype, ethnocultural and national archetypes, symbol, explication, modern Ukrainian feature film, historical genre, archetype of earth, freedom and a strong knight.</em></p>
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Zelykovsky, Alexey. "Structure, Properties and Functions of Political Myth." Logos et Praxis, no. 3 (December 2019): 18–24. http://dx.doi.org/10.15688/lp.jvolsu.2019.3.2.
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The paper reveals the structure, properties and main functions of modern political myth, in addition, it analyzes the relationship between modern and archaic myths. The basis of modern political myths is rationalized and expressed in symbolic form mythological archetype. Despite the fact that archaic mythology as an integral system of worldview is rationalized, desacralized and destroyed, mythological archetypes retain their social significance. That is, political myths are the result of rationalization and symbolic interpretation of mythological archetypes. The article describes the main symbols-archetypes being invariably present in political discourse. For example, the hero archetype symbol is used to create heroic political myths. This group of myths is necessary for the formation of the image of a political leader. The representation of a political leader in accordance with the symbol-archetype of the hero significantly increases his capabilities and powers. The symbol-archetype of the Golden age is used to construct the image of the ideal social and political system. This archetype is especially actively exploited in various utopian and revolutionary projects. The symbol-archetype of the Great Mother, also actively used by modern mythology, forms ideas about their native land and country creating a sense of unity and cohesion. Since archetypal symbols retain their social significance, political myths, by reproducing them, perform important social functions. Shaping a special symbolic and semantic reality modern myths perform the main function – meaning making. Modern political myths carry out their functions by acting on the unconscious level, thereby causing certain emotional experiences and pushing the masses to the required actions. Thus, it can be concluded that political myths are an integral component of modern social and political practice.
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Ibatullina, G. M., and M. V. Alekseenko. "THE SOPHIAN MYTH IN THE NOVEL BY V.P. ASTAFYEV “THE SHEPHERD AND THE COWGIRL”." Bulletin of Udmurt University. Series History and Philology 29, no. 5 (October 25, 2019): 839–47. http://dx.doi.org/10.35634/2412-9534-2019-29-5-839-847.
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The article discusses the figurative and semantic paradigms of the sophiological myth in the story by V.P. Astafyev “The Shepherd and the Cowgirl”. The image of the main character of the story Lucy is endowed with a number of symbolic connotations and has a complex archetypal structure. The Sophian archetype is represented here in its two invariants: the Christian and the Gnostic; the keys to understand the heroine are also the Theotokos archetype, the archetypes of the Virgin, the Beloved, the Mistress, Psyche, and the Kabbalistic archetype Shekhinah, which is closely related to the original image of Sophia. The Sophian model of a feminine principle is reflected both in the personality-psychological, spiritual and moral characteristics of the heroine, and in the logic of the image of her fate. The study leads to the conclusion that the mythologeme of Sophia in its different modes (Sophia the Wisdom of God, Sophia the Gnostic, Eternal Femininity) in the paradigm of Lucy's image is one of the semantic dominants; in addition, in the mythopoetic sign system of the work, the Sophian archetype, along with the archetypes of Theotokos and Shekhinah, can be considered the cultural representative of the “feminine” archetype - the archetype of a Woman in its specific gender-existential aspect.
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Chen, Xiuyun. "An Analysis on The Chrysanthemums based on the Perspective of Archetypal Criticism." Scientific and Social Research 3, no. 5 (November 5, 2021): 217–20. http://dx.doi.org/10.36922/ssr.v3i5.1263.
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The Chrysanthemums is a short story written by John Steinbeck, a modern American writer. The short story reveals the heroine’s inner pain and spiritual pursuit by taking the chrysanthemums as a central image and clue. The paper aims to analyze the short story based on the perspective of archetypal criticism. It mainly includes three parts: the first one is about archetypes of images and characters, the second part is to analyze the archetype of motif, and the third part is about the archetype of narrative structure.
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Bakhshayesh, Elnaz Valaei, and Seyed Reza Ebrahimi. "THE QUEST FOR INDIVIDUALITY IN FARIBA VAFI’S MY BIRD." vol 5 issue 15 5, no. 15 (December 29, 2019): 1511–16. http://dx.doi.org/10.18769/ijasos.592125.
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One of the common themes in contemporary Persian literature in Iran is the psychological development of women and their challenges to find their path towards individuality. By applying Jungian “process of individuation,” Fariba Vafi’s novel My bird is analyzed to uncover the self- development of the female character. The motion of self-archetype is studied in relation to Jung’s theory of individuality to study how the female protagonist experiences this process of personality development. The motif of re-birth emerges at the end of the novel when the female heroine reaches a level of recognition of the changes occurring within her. Other archetypal motifs that appear in the novel are the house archetype, the shadow archetype, and the individuation archetype which are discussed as they are the main structuring elements in the formation of the theme of the novel. This research aims to study how the psychological development of the female protagonist, based on Jung’s archetypal theories, occurs. Keywords: Jung’s archetypes, shadow archetype, house archetype, individuation archetype.
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Hordiienko, N. M. "Sociological archetypology: analysis of theoretical and methodological principles and postmodern practices in Ukraine." Ukrainian Society 81, no. 2 (June 28, 2022): 32–41. http://dx.doi.org/10.15407/socium2022.02.032.
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The author substantiates conceptual and methodological principles based on a comprehensive analysis of the theoretical and scientific status of sociological archetypology within the system of modern socio-humanitarian knowledge. These principles are represented in the conceptual system comprising the following central provisions: general orientation of scientific research in the area of sociological archetypology on society as a collective subject, whose vital activity at the implicit level of the collective unconscious is primarily determined by archetypes; the dialectic character of transformations within conceptual and methodological foundations of sociological archetypology through the integration of new components, among which the most significant innovative potential is displayed by the concept of G. Durand involving the need to update the traditional methodology (in particular, through substantiation of methodological psychology and the method of convergence) and introduce into the research discourse additional archetypal symbols (theriomorphic, nyctomorphic, catamorphic, diaeretic, inversion, light-visual and cyclic symbols); methodological parity of ontological and epistemological functions of archetypes; and methodological revision of key concepts and ideas of sociological archetypology from the standpoint of contemporary postmodern sociology, characterized by the actualization of research interest in traditional culture at a new theoretical level (M. Maffesoli). The paper explains theoretical and interpretive trends of modern sociological archetypes, among which the leading ones are the following: polysemy of “archetype” as a concept and debatable interpretation of its definition markers; broad functionality of the concept “archetype”, which represents the trend of research interest actualization in traditional culture; intensification of the national researchers’ interest in deep archetypal foundations of the Ukrainian culture and mentality and in sociological analysis of modernity, mainly to diagnose transformational changes in Ukrainian consciousness and study the psycho-social foundations of contemporary postmodern civilizational identity, which reflects the theoretical continuity of traditional and postmodern interpretation of the essence of the archetype, starting with the Jungian conceptual paradigm; the promotion in the scientific publications of an analytical approach based on the understanding the archetype as the name of a particular type of personality in personology.
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Knaup, P., E. J. S. Hovenga, S. Heard, and S. Garde. "Towards Semantic Interoperability for Electronic Health Records." Methods of Information in Medicine 46, no. 03 (2007): 332–43. http://dx.doi.org/10.1160/me5001.
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Summary Objectives: In the field of open electronic health records (EHRs), openEHR as an archetype-based approach is being increasingly recognised. It is the objective of this paper to shortly describe this approach, and to analyse how openEHR archetypes impact on health professionals and semantic interoperability. Methods: Analysis of current approaches to EHR systems, terminology and standards developments. In addition to literature reviews, we organised face-to-face and additional telephone interviews and tele-conferences with members of relevant organisations and committees. Results: The openEHR archetypes approach enables syntactic interoperability and semantic interpretability – both important prerequisites for semantic interoperability. Archetypes enable the formal definition of clinical content by clinicians. To enable comprehensive semantic interoperability, the development and maintenance of archetypes needs to be coordinated internationally and across health professions. Domain knowledge governance comprises a set of processes that enable the creation, development, organisation, sharing, dissemination, use and continuous maintenance of archetypes. It needs to be supported by information technology. Conclusions: To enable EHRs, semantic interoperability is essential. The openEHR archetypes approach enables syntactic interoperability and semantic interpretability. However, without coordinated archetype development and maintenance, ‘rank growth’ of archetypes would jeopardize semantic interoperability. We therefore believe that openEHR archetypes and domain knowledge governance together create the knowledge environment required to adopt EHRs.
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Adykulov, A. "Individuality and ‘Self’ Archetype of Personality in Adolescents and Youths." Bulletin of Science and Practice 5, no. 12 (December 15, 2019): 372–82. http://dx.doi.org/10.33619/2414-2948/49/45.
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The article presents the psychological values of the archetypes of personality of K. G. Jung. Based on experimental data, the role of archetypes of personality of Person, Ego and ‘Self’ in the formation of personality’s individuality is shown. At the high school age of 13, the archetype Person dominates over archetype Ego and over other personality’s archetypes. An inverse relationship has been found when, at low indicators of ego, high indicators of the Person scale are demonstrated. With the increasing influence of person, expressing collective unconscious, the leading role of the archetype ego is weakening. In adolescence, differences in the formation of archetypes of personality Person”, Ego and ‘Self’ are found. Provision of L. S. Vygotsky is confirmed, stating that mental functions initially are developed in the collective in the form of relations of children, and then become mental functions of the personality. At the age of 17 years, awareness of one’s Self (Ego) and the archetype of Ego is intensively formed. However, they come to this through the formation of the archetype of person in adolescence and youth. Along with the archetype Ego, the value of the ‘Self’ archetype is increasing. The peak value of the ‘Self’ archetype in adolescence occurs at 20–21 years. Boys and girls begin to become aware of their Ego, to show their individuality under the influence of the ‘Self’ archetype.
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Min, Lingtong, Koray Atalag, Qi Tian, Yani Chen, and Xudong Lu. "Verifying the Feasibility of Implementing Semantic Interoperability in Different Countries Based on the OpenEHR Approach: Comparative Study of Acute Coronary Syndrome Registries." JMIR Medical Informatics 9, no. 10 (October 19, 2021): e31288. http://dx.doi.org/10.2196/31288.
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Background The semantic interoperability of health care information has been a critical challenge in medical informatics and has influenced the integration, sharing, analysis, and use of medical big data. International standard organizations have developed standards, approaches, and models to improve and implement semantic interoperability. The openEHR approach—one of the standout semantic interoperability approaches—has been implemented worldwide to improve semantic interoperability based on reused archetypes. Objective This study aimed to verify the feasibility of implementing semantic interoperability in different countries by comparing the openEHR-based information models of 2 acute coronary syndrome (ACS) registries from China and New Zealand. Methods A semantic archetype comparison method was proposed to determine the semantics reuse degree of reused archetypes in 2 ACS-related clinical registries from 2 countries. This method involved (1) determining the scope of reused archetypes; (2) identifying corresponding data items within corresponding archetypes; (3) comparing the semantics of corresponding data items; and (4) calculating the number of mappings in corresponding data items and analyzing results. Results Among the related archetypes in the two ACS-related, openEHR-based clinical registries from China and New Zealand, there were 8 pairs of reusable archetypes, which included 89 pairs of corresponding data items and 120 noncorresponding data items. Of the 89 corresponding data item pairs, 87 pairs (98%) were mappable and therefore supported semantic interoperability, and 71 pairs (80%) were labeled as “direct mapping” data items. Of the 120 noncorresponding data items, 114 (95%) data items were generated via archetype evolution, and 6 (5%) data items were generated via archetype localization. Conclusions The results of the semantic comparison between the two ACS-related clinical registries prove the feasibility of establishing the semantic interoperability of health care data from different countries based on the openEHR approach. Archetype reuse provides data on the degree to which semantic interoperability exists when using the openEHR approach. Although the openEHR community has effectively promoted archetype reuse and semantic interoperability by providing archetype modeling methods, tools, model repositories, and archetype design patterns, the uncontrolled evolution of archetypes and inconsistent localization have resulted in major challenges for achieving higher levels of semantic interoperability.
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Kreicbergs, Toms, and Deniss Ščeulovs. "The Use of Brand and Masculinity Archetypes in Analysing Consumer Engagement in Advertising." Trends Economics and Management 16, no. 40 (December 30, 2022): 21–38. http://dx.doi.org/10.13164/trends.2022.40.21.
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Purpose of the article: To review recent research into the connection between brand archetypes and masculinity archetypes in advertising and assess them from a consumer engagement perspective. The study focused primarily on two main questions. The first was to find out which brand archetypes and masculinity archetypes are the most common in advertisements concentrating on traditional and modern masculinity. The second main question was to find out which brand and masculinity archetypes get more approval from the consumers and which have more positive feedback.Methodology/methods: The researchers used qualitative content analysis, video content analysis, and sentiment analysis. The qualitative content analysis was conducted using the Nvivo 11 qualitative data analysis software to help organise, analyse, and find relevant insights in the text. The authors chose to have a mixed content analysis of conventional and direct content analysis. The qualitative content and sentiment analysis were used to analyse consumer opinions from 2400 YouTube comments on certain advertisements where masculinity is identified as a critical concept.Scientific aim: To see whether the brand archetype theory and masculinity archetype theory are compatible in analysing consumer opinions about masculinity advertisements.Findings: The results from the video content analysis show that the most common brand archetypes in masculinity advertisements are the Caregiver, Ruler, Lover, and Hero. Regarding masculinity archetypes, the most common ones are the King, Lover, and Warrior.Conclusions: The most positive consumer discourse was for the advertisements with the Lover, Creator, Everyman, Explorer, and Hero brand archetypes. Concerning masculinity archetypes, the most positive consumer discourse was with the Lover and Warrior masculinity archetypes.
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Widiyanti, Ani, Sthela Oktavia Husen, and Ardetia Lara Zesika. "The Element of Archetypes that Focused on The Character of The Film Encanto (2021)." Culturalistics: Journal of Cultural, Literary, and Linguistic Studies 6, no. 2 (March 3, 2022): 18–29. http://dx.doi.org/10.14710/culturalistics.v6i2.14882.
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This study aims that cartoon films can also be analyzed by psychoanalysis, through the archetype theory approach from Carl Jung. archetypes are the means given some of the experiences and memories of our ancestors. This way is part of the collective unconscious. The characteristics of the archetypes that are generated due to sociocultural influences. This means that each individual cannot develop archetypes according to their own experiences, but also stems from their social and environmental existence. The author discusses this story using descriptive qualitative methods to discuss the problems that exist in the story. The author analyzes by watching, analyzing, then recording the results of the analysis in this journal. From this research, the writer finds several types of archetypes in the characters in the film, those archetypes are Animus, Persona, Hero, Great Mother, Wild Old Man, and Shadow. The author can find out about this through the character played by the Madrigal family.Keywords: archetype; character; encanto.
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V.М., Kavun. "UKRAINIAN NATIONAL ARCHETYPES AS COMPONENTS OF CULTURE." HUMANITARIAN STUDIOS: PEDAGOGICS, PSYCHOLOGY, PHILOSOPHY 12, no. 3 (November 2021): 87–92. http://dx.doi.org/10.31548/hspedagog2021.03.087.
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Purpose of research systematization of information about Ukrainian national archetypes, determination of their characteristics and ways of influencing the formation of Ukrainian culture. Methodology. In achieving this goal, the following research methods were applied: historical, observation, analysis, comparison, periodization method, generalization of the problem studied. Scientific Novelty is to determine the role of Ukrainian national archetypes in the formation and development of culture. Conclusions. Cultural archetypes and historical forms form the foundations of any national culture, including Ukrainian. They determine its content and functional integrity. The basis of our research was the Jungian concept, according to which socio-cultural development provides for a vivid embodiment of archetypes in a particular culture, and vice versa, inhibition of social processes through the absence of a specific archetype. The very concept of an archetype remains multifaceted and voluminous.Ukrainian national cultural archetypes are clearly expressed in myths, legends, fairy tales, customs and rituals, traditions, folklore, which summarizes the experience of our ancestors.
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Leslie, Heather. "openEHR Archetype Use and Reuse Within Multilingual Clinical Data Sets: Case Study." Journal of Medical Internet Research 22, no. 11 (November 2, 2020): e23361. http://dx.doi.org/10.2196/23361.
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Background Despite electronic health records being in existence for over 50 years, our ability to exchange health data remains frustratingly limited. Commonly used clinical content standards, and the information models that underpin them, are primarily related to health data exchange, and so are usually document- or message-focused. In contrast, over the past 12 years, the Clinical Models program at openEHR International has gradually established a governed, coordinated, and coherent ecosystem of clinical information models, known as openEHR archetypes. Each archetype is designed as a maximal data set for a universal use-case, intended for reuse across various health data sets, known as openEHR templates. To date, only anecdotal evidence has been available to indicate if the hypothesis of archetype reuse across templates is feasible and scalable. As a response to the COVID-19 pandemic, between February and July 2020, 7 openEHR templates were independently created to represent COVID-19–related data sets for symptom screening, confirmed infection reporting, clinical decision support, and research. Each of the templates prioritized reuse of existing use-case agnostic archetypes found in openEHR International's online Clinical Knowledge Manager tool as much as possible. This study is the first opportunity to investigate archetype reuse within a range of diverse, multilingual openEHR templates. Objective This study aims to investigate the use and reuse of openEHR archetypes across the 7 openEHR templates as an initial investigation about the reuse of information models across data sets used for a variety of clinical purposes. Methods Analysis of both the number of occurrences of archetypes and patterns of occurrence within 7 discrete templates was carried out at the archetype or clinical concept level. Results Across all 7 templates collectively, 203 instances of 58 unique archetypes were used. The most frequently used archetype occurred 24 times across 4 of the 7 templates. Total data points per template ranged from 40 to 179. Archetype instances per template ranged from 10 to 62. Unique archetype occurrences ranged from 10 to 28. Existing archetype reuse of use-case agnostic archetypes ranged from 40% to 90%. Total reuse of use-case agnostic archetypes ranged from 40% to 100%. Conclusions Investigation of the amount of archetype reuse across the 7 openEHR templates in this initial study has demonstrated significant reuse of archetypes, even across unanticipated, novel modeling challenges and multilingual deployments. While the trigger for the development of each of these templates was the COVID-19 pandemic, the templates represented a variety of types of data sets: symptom screening, infection report, clinical decision support for diagnosis and treatment, and secondary use or research. The findings support the openEHR hypothesis that it is possible to create a shared, public library of standards-based, vendor-neutral clinical information models that can be reused across a diverse range of health data sets.
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Rozik, Eli. "Deconstruction of archetypal characterization: the case of Nina in Chekhov's The seagull." International Journal of Jungian Studies 3, no. 1 (March 1, 2011): 53–68. http://dx.doi.org/10.1080/19409052.2011.542372.
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This study explores the Jungian notions of ‘archetype’, ‘projection’ and ‘imago’, and suggests the distinction between ‘archetypal’ and ‘cognitive’ characterization on the level of intention, and its implications regarding dramatic creativity. Whereas archetypal characterization aims at matching archetypes in the spectators’ minds, cognitive characterization aims at saying something true on the nature of real people, in the spirit of naturalism. Archetypal characterization thus offers the opportunity for the spectators to confront suppressed contents of their psyches. This study also suggests a model for the transition from the archetypal mode of characterization to the cognitive one through a process of deconstruction, and applies this model to Nina's process of individuation from adolescence to maturity in Chekhov's The seagull.
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Venaik, Sunil, and David F. Midgley. "Archetypes of marketing mix standardization-adaptation in MNC subsidiaries." European Journal of Marketing 53, no. 2 (February 11, 2019): 366–99. http://dx.doi.org/10.1108/ejm-11-2017-0861.
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Purpose This paper aims to identify the archetypes of marketing mix standardization-adaptation in MNC subsidiaries and to examine the relationships between MNC subsidiary strategy, environment and performance through the theoretical lenses of fit and equifinality. Design/methodology/approach The authors use a mail survey to collect data from MNC subsidiary business units located in multiple countries. They apply a novel archetypal analysis method to identify the diverse archetypes of marketing mix standardization-adaptation in MNC subsidiaries. Finally, through cross-tabulation and regression analysis, they examine the relationships between MNC strategy, environment and performance. Findings They identify four archetypes of MNC subsidiary standardization-adaptation including a new archetype that is not recognized in the literature. This analysis finds partial support for both fit and equifinality, suggesting complementarity between the two theories. Research limitations/implications The study could be extended with longitudinal data to examine the dynamics in MNC marketing mix strategy and performance in response to the changing business environment. Practical implications The findings suggest that MNC subsidiary managers could deploy a broader set of international marketing strategy configurations than those currently prescribed to enhance performance. Originality/value The authors use a novel configuration-based archetypal analysis method and extend the theoretical typology of international marketing strategies pursued by MNC subsidiaries. The partial support for both fit and equifinality expands the theoretical lens through which we can examine the relationships between MNC marketing strategy, environment and performance.
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Marie Mamchur, Carolyn. "IN THE ARMS OF AN ARCHETYPE." EPH - International Journal of Humanities and Social Science 3, no. 4 (November 10, 2018): 11–18. http://dx.doi.org/10.53555/eijhss.v3i4.59.
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Exploring the powerful nature of archetypes as they grab hold and thrust us, unaware, or release us into the conscious experience of their energy, In the arms of an archetype describes the author’s personal journey from one archetype, The Lover, to another, the Creator. Weaving narrative and poetry, psychological discourse and philosophy, the article examines the call and the shadow side of these two archetypes and the influences each had on the journey of a young girl into womanhood. The article presents a heartfelt reflection of Jung’s claim that “Our personal psychology is just a thin skin, a ripple on the ocean of collective psychology … and the archetypes are the real decisive forces, they decide the fate of man.”
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Potash, Jordan S. "Archetypal aesthetics: viewing art through states of consciousness." International Journal of Jungian Studies 7, no. 2 (May 4, 2015): 139–53. http://dx.doi.org/10.1080/19409052.2014.924984.
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A Jungian and archetypal psychology approach to aesthetics includes noticing which archetypes are activated when viewing or engaging with art. Archetypes provide vitality to art and can be accessed by viewers through attention to bodily responses and emotional awareness enhanced by imagination. Connecting these personal experiences to the collective requires framing viewers' responses within comprehensible patterns. Joan Kellogg's theory ‘The Archetypal Stages of the Great Round of Mandala’ offers a system for identifying archetypes as states of consciousness and making them accessible to a wide audience in order to aid understanding of one's responses to art.
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Yang, Yi-Han, Ying Wang, and Jing Wang. "Perception Measurement of City Brand Archetype in Xiamen, Zhangzhou, and Quanzhou-Based on Projection Method Analysis." Business Prospects 2, no. 2 (December 1, 2021): 71–77. http://dx.doi.org/10.52288/bp.27089851.2021.12.12.
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City branding is the most concentrated embodiment of city image and the most valuable intangible asset of a city. City branding can attract investors, talents, tourists, and the public’s attention to the city, as well as enhance the competitiveness of the city and bring greater economic benefits and growth potential to the city. Past studies in the context of city branding systematically focus on the development, shaping and communication. Little is known on the combination of city branding and brand archetypes. The projection technique is applied for this research. The objective of this research is to explore the archetypes of city brand based on the Twelve Chinese Cultural Archetypes theory, and takes Xiamen, Zhangzhou, and Quanzhou as the examples. The research reveals that Xiamen belongs to the archetype of “Beauty”, Zhangzhou is close to the archetype of “Neighborhood”, and Quanzhou belongs to the archetype of “Benevolent”.
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BUREŠ, Vladimír, and Fridrich RACZ. "APPLICATION OF SYSTEM ARCHETYPES IN PRACTICE: AN UNDERUTILISED PATHWAY TO BETTER MANAGERIAL PERFORMANCE." Journal of Business Economics and Management 17, no. 6 (December 21, 2016): 1081–96. http://dx.doi.org/10.3846/16111699.2016.1203355.
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Current dynamic business environment forces managers to apply various tools in order to improve organisational performance and effectiveness. System archetypes enable to cope with complexity and make appropriate decisions. This study is theoretically grounded in the field of economic cybernetics and system archetype analysis. It applies qualitative research on the sample of 54 managers with the high level of seniority. The aim is to reveal whether system archetypes are effectively used in practice. Two hypotheses focused on both knowledge about and application of system archetypes are tested. The results prove that there are inconsistencies tied to forms of system archetypes insight and knowledge. Moreover, there is an inadequate level of attention identified in investigated organisations. Results imply various potential research pathways that are outlined in the final section of the paper. Hence, the manuscript offers a unique insight into the current state of practical system archetypes utilisation and contributes to the explanation of the role of system archetypes in the economic cybernetics framework.
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Legeza, O. "JUNG’S CONCEPT OF ARCHETYPES IN FEMINIST REVISIONIST MYTHOLOGY, IN THE CONTEXT OF M. ATWOOD’S PENELOPIAD AND M. MILLER’S CIRCE." East European Scientific Journal 1, no. 8(72) (September 14, 2021): 43–48. http://dx.doi.org/10.31618/essa.2782-1994.2021.1.72.107.
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The article deals with the concept of archetypes by K. G. Jung in the context of M. Atwood’s The Penelopiad and M. Miller’s Circe, which represent feminist revisionist mythology tradition. The study focuses on exploring the transformation of the Jungian archetypes of the figures of Penelope and Circe in Atwood and Miller’s novels. The author argues that while in original myths Penelope and Circe represent the archetypes of Mother and the feminine representation of Wise old man, in the novels Penelope’s archetype transforms into Mask, and Circe starts representing Mother archetype. The author comes to the conclusion that such transformation is a result of Atwood and Miller’s dealing with feminist agenda as well their attempt to present different sides of female experience, making mythological figures closer to real women.
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Legeza, O. "JUNG’S CONCEPT OF ARCHETYPES IN FEMINIST REVISIONIST MYTHOLOGY, IN THE CONTEXT OF M. ATWOOD’S PENELOPIAD AND M. MILLER’S CIRCE." East European Scientific Journal 1, no. 8(72) (September 14, 2021): 43–48. http://dx.doi.org/10.31618/essa.2782-1994.2021.1.72.107.
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The article deals with the concept of archetypes by K. G. Jung in the context of M. Atwood’s The Penelopiad and M. Miller’s Circe, which represent feminist revisionist mythology tradition. The study focuses on exploring the transformation of the Jungian archetypes of the figures of Penelope and Circe in Atwood and Miller’s novels. The author argues that while in original myths Penelope and Circe represent the archetypes of Mother and the feminine representation of Wise old man, in the novels Penelope’s archetype transforms into Mask, and Circe starts representing Mother archetype. The author comes to the conclusion that such transformation is a result of Atwood and Miller’s dealing with feminist agenda as well their attempt to present different sides of female experience, making mythological figures closer to real women.
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Morgan, Donald. "BLACK SITUATIONAL COMEDIES: A LEGACY OF STEREOTYPES, IDEOLOGY, AND HEGEMONY." Journal of Culture, Arts, Literature, and Linguistics (CaLLs) 2, no. 2 (February 24, 2017): 25. http://dx.doi.org/10.30872/calls.v2i2.695.
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The purpose of this essay is to outline re-occurring archetypes that are found within the confines of “Black Sitcoms”. This essay demonstrates how these archetypes perpetuate negative stereotypes about teenage, African American males, under the guise of comedy and entertainment. This is accomplished by introducing the two most utilized archetypes that represent the black, teenaged, male which are prevalent in black sitcoms, along with examples of said archetypes. In doing so, this article also demonstrates a dichotomy between these two character types, in an attempt to highlight disturbing acceptance of certain media narratives about the African American community. Furthermore, explanations are provided as to how each archetype preys upon negative stereotypes and sociological taboos within the African American community, which results in negative impacts on the social consciousness of the African American community. What is more, this essay examines the negative ideology and subsequent hegemony that these television shows produce. Finally, I conclude with my own thoughts, regarding these issues.Keywords: African American, situational comedies, archetype, ideology, hegemony, stereotypes
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Labella-Fernández, Ana. "Archetypes of Green-Growth Strategies and the Role of Green Human Resource Management in Their Implementation." Sustainability 13, no. 2 (January 15, 2021): 836. http://dx.doi.org/10.3390/su13020836.
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This paper aims to develop a conceptual framework that explains how organizations address green growth. By integrating perspectives of organizational learning and ambidexterity, this paper proposes four archetypes of green-growth strategies. On the basis of exploration and exploitation dimensions, the proposed strategic green-growth archetypes are environmental-laggard, cooperative, entrepreneurial, and ambidextrous approaches. This paper suggests propositions about how to implement entrepreneurial and cooperative archetypes. It is also proposed that cooperative and entrepreneurial archetypes necessitate a set of the best and well-defined green human resource management (HRM) practices oriented towards strategic environmental goals. This paper thus proposes specific green HRM practices that better fit with each archetype. Lastly, this research concludes with a discussion of research implications.
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Belous, Khrystyna. "The Concept of Archetype According to Carl Jung in Artistic Discourse and the Use of Archetypes in the Fashion Industry." Ethnic History of European Nations, no. 67 (2022): 110–15. http://dx.doi.org/10.17721/2518-1270.2022.67.14.
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In this article the author study and analyzes archetype concept. There were analyzed: the main archetypes, their reflection in design, fashion art and fast fashion. The scientific novelty of the work is based on an attempt to systematize the main types of archetypes by the nature of their manifestations in the fashion sphere, highlight the dependence of the character and mental characteristics of the person on the internal archetype and its impact on the perception of external archetypes. In addition, the paper analyzes the main archetypes in art and their dependence on current trends and tendencies. The author considered the main vectors of influence of archetypes embodied in fashion on society and its main groups. Also, the methods, tools and patterns used to embody archetypes and their elements in the fashion industry were analyzed. The connection between the use of archetypes in the fashion industry and marketing strategies was analyzed as well. Thus, it was proved that the successful visualization of individual details related to the key archetypes that correspond to the moment of its development, allows you to reach a larger audience and get more than just a response to the fashion as an art. It also directly affects the sales growth and commercial success of individual designers and artists. The analysis of archetypes, their embodiment in fashion and perception by spectators and consumers was carried on the foundation of the appropriate methodological basis. The author also used a wide range of sources of information, which allowed taking into account various factors and make the study more in-depth and thorough. Among such sources, data on the modern fashion performances, shows and collections, in particular, the achievements of Ukrainian designers, are especially important. The work is based on the principles of objectivity, historicity and is considered on the basis of analysis not only of the source base, but also of research achievements of scientists, from Carl Jung himself to his modern followers and opponents.
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Altabaa, Homam, and Nor Ainun Barieah Binti Zahari. "THE HEROES’ JOURNEY: AN ARCHETYPAL ANALYSIS OF HANSEL AND GRETEL." Elite : English and Literature Journal 9, no. 2 (December 15, 2022): 98–111. http://dx.doi.org/10.24252/elite.v9i2.31463.
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There are numerous fairy tales in the European tradition, and especially in the Grimms’ collection, that employ numerous archetypal themes, characters and motifs. This is true of the popular story, Hansel and Gretel. The examination of archetypes can be a laborious task given their rich psychological and cultural significance and their widespread use among seemingly distinct civilizations and genres. Accordingly, this study analyses the use of archetypes in the Grimms’ collection - through the example of Hansel and Gretel - to explore their full significance as these archetypes could potentially be a reason behind the enduring popularity of this story and the collection in general. The methodology of this study is based on the archetypal stages of the hero’s journey or quest as elaborated by Joseph Campbell in his seminal work, The Hero with a Thousand Faces. This study has concluded that Hansel and Gretel skilfully employ numerous archetypal elements such as the evil women, order versus chaos, thresholds and helpers, and the trickster and the witch within the archetypal framework of a hero's journey to allow its protagonists to achieve psychological and moral maturity and material rewards. Through its few pages, Hansel and Gretel offers readers rich moral lessons about courage, regression, shrewdness, loyalty, evil, compassion and destiny through the use of the archetypal journey and its various elements.
Keywords: Archetypes, fairytales, Hansel and Gretel, hero’s journey
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Bahri, Syamsul, Safha Dwi Kayla, and Ridwan Karo Sekali. "ARCHETYPE ANALYSIS OF THE MAIN CHARACTER IN WINSTON GROOM’S MOVIE FORREST GUMP." PARAFRASE : Jurnal Kajian Kebahasaan & Kesastraan 22, no. 1 (May 31, 2022): 64–74. http://dx.doi.org/10.30996/parafrase.v22i1.6499.
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The distinctive traits of the conduct of the main character in the Forrest Gump movie, such as being both foolish and quick to understand, diligent, cranky, selfish, and subservient, have piqued the researchers’ curiosity in delving deeper into his character or personality by utilizing an archetypal approach. This research can educate and assist people to understand human character or personality. The purpose of this study is to explore more about the kinds of archetypes found in the main character of Forrest Gump movie. The researchers applied a qualitative descriptive method in which the exact procedure involved in the research process was known as research design: data gathering, classy, identifying, and analyzing some monologues and dialogues in this movie contextually and theoretically. The research subject was the main character of Forrest Gump movie. The result showed that from fifteen samples of data, there were five types of archetypes such as persona, ego, shadow, self, and anima. The most common archetype of the main character in this movie is persona. It shows that Forrest portrayed a different personality in public than he is. Anima is the least archetype in this movie and it indicated that Forrest has a feminine image which his submissive nature.
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Nash, Ronald J. "Archetypal Landscapes and the Interpretation of Meaning." Cambridge Archaeological Journal 7, no. 1 (April 1997): 57–69. http://dx.doi.org/10.1017/s0959774300001475.
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Carl Jung's analytic ideas on archetypes offer an approach to interpreting ancient meanings in the absence of historic records. The archetypes of the collective unconscious are said to maintain a uniformitarian consistency over time in form and meaning. Their recurrent expression in the vernacular arts, dreams, even film of recent times permits exploration of these same archetypes in ancient contexts. The theory is discussed and applied to three landscapes, archetypal landscapes of glacial wasteland, primordial sea and forest labyrinth.
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Bernardi Baronio, Coralina, Natália Munari Pagan, and Karina Munari Pagan. "Development of visual identity and positioning of a design agency based on archetypes." Quaestum 3 (August 23, 2022): 1–15. http://dx.doi.org/10.22167/2675-441x-20220623.
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A company's brand is not just a name and logo, it is also the company's commitment to customers. Brand is a strategic asset, and therefore, when building a brand, the values, purpose, positioning, and personality of the company are also created. The psychology of archetypes understands the inner meaning of brands and products and helps marketers establish lasting concepts and identities. Archetypes are images, symbols, characters and myths that exist all over the world and transmit information in our collective unconscious. By using archetypes, brands have the ability to connect consumers' most basic emotions and motivations. Three archetypes were defined to develop three logos based on their concepts. The archetypes analyzed here are Mage, Jester, and Creator. A survey was carried out with the brand's target audience to find out if the logo was conveying the archetype's message and defined a positioning for the agency. The results obtained were that it is possible to develop a visual identity based on the concepts of archetypes and pass positive emotions and sensations through them.
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Mills, Jon. "The Essence of Archetypes." International Journal of Jungian Studies 10, no. 3 (February 8, 2018): 199–220. http://dx.doi.org/10.1080/19409052.2018.1503808.
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Jung’s notion of the archetype remains an equivocal concept, so much so that Jungians and post-Jungians have failed to agree on its essential nature. In this essay, I wish to argue that an archetype may be understood as an unconscious schema that is self-constitutive and emerges into consciousness from its own a priori ground, hence an autonomous self-determinative act derived from archaic ontology. After offering an analysis of the archetype debate, I set out to philosophically investigate the essence of an archetype by examining its origins and dialectical reflections as a process system arising from its own autochthonous parameters. I offer a descriptive explication of the inner constitution and birth of an archetype based on internal rupture and the desire to project its universality, form, and patternings into psychic reality as self-instantiating replicators. Archetypal content is the appearance of essence as the products of self-manifestation, for an archetype must appear in order to be made actual. Here we must seriously question that, in the beginning, if an archetype is self-constituted and self-generative, the notion and validity of a collective unconscious becomes rather dubious, if not superfluous. I conclude by sketching out an archetypal theory of alterity based on dialectical logic.
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Helkkula, Anu, Christian Kowalkowski, and Bård Tronvoll. "Archetypes of Service Innovation." Journal of Service Research 21, no. 3 (January 1, 2018): 284–301. http://dx.doi.org/10.1177/1094670517746776.
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Service innovation is a key source of competitive differentiation across firms and markets. Despite growing attention from practitioners and academics alike, systematic scholarly inquiry into service innovation’s diverse theoretical foundations has to date been limited. This article explores different approaches to service innovation and proposes a typology of four archetypes, each informed by a distinct theoretical perspective and by different underlying assumptions. Process-based and output-based archetypes focus on value-adding phases and output value, respectively. Experiential and systemic archetypes have attracted less attention but become central for firms seeking to cocreate phenomenologically determined value within the service ecosystem. The article also contributes to service innovation research and practice by bringing together the existing archetypes, which were previously treated separately. Juxtaposing these archetypes and emphasizing value and value cocreation, the article proposes an integrative view of how novel value cocreation can be enhanced in service innovations. Finally, we develop an agenda for future research, encouraging researchers and managers to plan service innovations systematically, deploying each archetype in value cocreation, and combining them within an integrative approach.
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Cook, T. W., L. T. Cavalini, and J. R. M. Nogueira. "Mapping a Nursing Terminology Subset to open EHR Archetypes." Methods of Information in Medicine 54, no. 03 (2015): 271–75. http://dx.doi.org/10.3414/me14-01-0053.
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Summary Background: Healthcare information technologies have the potential to transform nursing care. However, healthcare information systems based on conventional software architecture are not semantically interoperable and have high maintenance costs. Health informatics standards, such as controlled terminologies, have been proposed to improve healthcare information systems, but their implementation in conventional software has not been enough to overcome the current challenge. Such obstacles could be removed by adopting a multilevel model-driven approach, such as the open EHR specifications, in nursing information systems. Objectives: To create an open EHR archetype model for the Functional Status concepts as published in Nursing Outcome Indicators Catalog of the International Classification for Nursing Practice (NOIC-ICNP). Methods: Four methodological steps were followed: 1) extraction of terms from the NOICICNP terminology; 2) identification of previously published open EHR archetypes; 3) assessment of the adequacy of those open EHR archetypes to represent the terms; and 4) development of new open EHR archetypes when required. Results: The “Barthel Index” archetype was retrieved and mapped to the 68 NOIC-ICNP Functional Status terms. There were 19 exact matches between a term and the correspondent archetype node and 23 archetype nodes that matched to one or more NOIC-INCP. No matches were found between the archetype and 14 of the NOIC-ICNP terms, and nine archetype nodes did not match any of the NOIC-ICNP terms. Conclusions: The open EHR model was sufficient to represent the semantics of the Functional Status concept according to the NOICICNP, but there were differences in data granularity between the terminology and the archetype, thus producing a significantly complex mapping, which could be difficult to implement in real healthcare information systems. However, despite the technological complexity, the present study demonstrated the feasibility of mapping nursing terminologies to open EHR archetypes, which emphasizes the importance of adopting the multilevel model-driven approach for the achievement of semantic interoperability between healthcare information systems.
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Manzoor, Fahmida, Hina Naz, and Shamim Ara Shams. "Challenging the Archetypes: Re-visitation of Fairy Tales." Global Language Review V, no. III (September 30, 2020): 232–43. http://dx.doi.org/10.31703/glr.2020(v-iii).24.
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This study aims to highlight how the revisited American fairytale movies shun the archetypal symbols, characters and situations of the previous fairy tales. The researcher analyzes the new set of norms that are proposed by the postmodernists, which are positioned to shun the metanarratives and work against totality by waging war against it (Lyotard 71-82). The perspective in doing so is to find out the changes in the original stories which have challenged the collective unconsciousness. Collective Unconscious, according to Jung, are the unconscious feelings present among human beings as species. They are universally present in every man's psyche, and the unconscious of man has some primal images, which are depicted through symbols. These symbols are not limited to any particular culture or history (Four Archetypes 4). Jung calls the contents of the collective unconscious the "archetypes" (4). Postmodernists have challenged the archetypal patterns stated by the philosophers of archetypes, and they have attempted to break these archetypal patterns, or according to the postmodernists, the "metanarratives".
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Rognstad, Rhiannon, Andrew Rassweiler, Daniel Reed, Li Kui, and Robert Miller. "Species Archetype Models of Kelp Forest Communities Reveal Diverse Responses to Environmental Gradients." Oceanography 34, no. 2 (June 1, 2021): 92–101. http://dx.doi.org/10.5670/oceanog.2021.217.
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Assessing ecosystem integrity by monitoring populations and communities is an important management tool, but is often limited by the immense variety of species and the rarity of many of them. Grouping species by their responses to variation in the environment is one approach to choosing species to serve as effective indicators of community change. Moreover, identifying species that are characterized by similar archetypical responses to the environment increases the power to predict their occurrence and simplifies management of diverse species assemblages by focusing on a much smaller number of archetypes. To this end, we used the species archetype model (SAM) to fit generalized linear models of environmental covariates to species distribution data in order to identify environmentally correlated groups of kelp forest species in the Santa Barbara Channel region. Eighty-two species of macroalgae, invertebrates, and fish monitored in kelp forests across the channel were grouped into one of 10 archetypes based on their similar responses to environmental parameters, with water temperature emerging as one of the strongest drivers of archetype differences. Predictive maps of the distribution of species archetypes identified sites where multiple archetypes are common, indicating high diversity, as well as sites where rare species are more likely to occur. Potential indicator species were identified for each archetype. New monitoring efforts across the growing Marine Biodiversity Observation Network could use modeling approaches like SAM to guide their designs, optimizing the cost-to-benefit ratio of monitoring whole communities.
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Napoli, Julie, and Robyn Ouschan. "Vegan stories: revealing archetypes and their moral foundations." Qualitative Market Research: An International Journal 23, no. 1 (January 24, 2020): 145–69. http://dx.doi.org/10.1108/qmr-06-2018-0064.
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Purpose This study aims to identify the archetypes, moral foundations and plots associated with veganism through the stories told by vegan bloggers and the effect on mainstreaming of this ideology. Design/methodology/approach Narrative data was collected from 15 publicly available vegan blogs. Underlying archetypes, morals and story plots were identified and presented as a “story re-told,” highlighting the context and content of what was being said by the protagonists and associated meanings. Findings The analysis revealed three moral foundations on which vegan ideology is built: sanctity of life, enacting the authentic self and freedom. A universal hero archetype was also unearthed; however, the moral orientation of the storyteller (agency vs communal) dictated how these morals and archetypes were expressed. Research limitations/implications Through the use of common story archetypes, master plots and moral foundations, a deeper understanding of vegans and the choices they make is facilitated, thus making vegan ideology appear less threatening. Storytelling plays an important role in establishing connections through commonality. Originality/value This study applies cultivation theory, storytelling analysis and archetype theory to reveal how vegan bloggers counteract mass media cultivation of vegan stereotypes through the stories they tell. We offer a more robust description of vegans, moving beyond stereotypes, and the morals driving behavior. Moreover, a unique mechanism of mainstreaming is exposed that shows vegans connect with people by tapping into universal archetypes and morals that anyone can relate to and relive.
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Mills, Jon. "On the Origins of Archetypes." International Journal of Jungian Studies 12, no. 2 (January 31, 2020): 201–6. http://dx.doi.org/10.1163/19409060-01201008.
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Abstract The question of archetypes and their origins remains an ongoing debate in analytical psychology and post-Jungian studies. The contemporary discussion has historically focused on privileging one causal factor over another, namely, whether archetypes are attributed more to biology than culture and vice versa. Erik Goodwyn offers a mesotheory of archetypal origins that displaces the radical bifurcation as a false dichotomy. I offer my own reflections on the origins of archetypes and argue that this discussion can be further advanced by addressing the question of unconscious agency.
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Bankauskaitė-Sereikienė, Gabija, and Eglė Keturakienė. "Eternal Contemporaneity in Advertisements of „Naujoji Romuva“ (1931–1940)." Respectus Philologicus 26, no. 31 (October 25, 2014): 177–89. http://dx.doi.org/10.15388/respectus.2014.26.31.14.
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Advertising appealing to senses is satiated with the dream of immortality. The society striving for an eternal state of mythical youth lives in the reality of theatre and manipulations. On the one hand, advertising offers certain society life models through myth, archetypical symbols. On the other hand, culture of global observation, watching changes life into an illusion and life simulation. The more a person succumbs to abstractedness of life in advertisements, the greater demand for mythical time, eternal moment and harmony arises. Advertising which has categorically prohibited for a society to get older, gives an individual an illusion of eternal contemporaneity through archetypes. Modern man sees himself as a creator of history, hence, he feels great temptation to take part in an imaginary act of creation. The article provides the analysis of archetypac imagery in interwar advertisements on the basis of insights of R. Barthes, G. Debord and M. McLuhan on mythological structures of thinking, advertisements and modern society of a performance as well as thoughts of M. Eliade on repetition of time. For the analysis publication Naujoji Romuva (1931-1940) has been chosen. The expression of archetypes has been discussed after they have been categorized into three groups under character and general context of archetypal structures: archetypes of world creation, prototypes of man and woman, and mythical, folklore. Prototypes of man as a hero and woman as having a mystic role to continue the cycle of life, as well as mythical, folklore symbols (mirror, horseshoe, spruce, flower) also play the said role. Archetypal imagery is often found in advertisements of cosmetics, chemicals and sealants.
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Pearson, Carol S. "Heroic Organizations and Institutions as Secular Temples: A Personal Outlook." Journal of Genius and Eminence 2, Volume 2, Issue 2: Winter 2017 (December 1, 2017): 126–32. http://dx.doi.org/10.18536/jge.2017.02.2.2.13.
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This personal reflection is an outgrowth of Campbell’s work that applies an archetypal analysis to the United States that has been piloted in organizational development efforts. An application of the author’s theories and models, the article identifies the founding archetype for the US as the Explorer and argues that other archetypes are currently obscuring it, resulting in what is being described as a culture war. This martial archetype, then, further obscures the Explorer and makes it difficult to restore a sense of healthy and authentic patriotism to America, patriotism founded on what is special about the country, rather than on pretentions to greatness in comparison to other nations. Returning attention to the Explorer archetype is necessary to restore unity and fellow feeling within the US and with its allies, so that we can work together to solve the looming problems before us, such as terrorism, income inequality, and climate change.
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Lin, Ching-Heng, Yang-Cheng Fann, and Der-Ming Liou. "An exploratory study using an openEHR 2-level modeling approach to represent common data elements." Journal of the American Medical Informatics Association 23, no. 5 (January 23, 2016): 956–67. http://dx.doi.org/10.1093/jamia/ocv137.
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Abstract Background and Objective In order to facilitate clinical research across multiple institutions, data harmonization is a critical requirement. Common data elements (CDEs) collect data uniformly, allowing data interoperability between research studies. However, structural limitations have hindered the application of CDEs. An advanced modeling structure is needed to rectify such limitations. The openEHR 2-level modeling approach has been widely implemented in the medical informatics domain. The aim of our study is to explore the feasibility of applying an openEHR approach to model the CDE concept. Materials and Methods Using the National Institute of Neurological Disorders and Stroke General CDEs as material, we developed a semiautomatic mapping tool to assist domain experts mapping CDEs to existing openEHR archetypes in order to evaluate their coverage and to allow further analysis. In addition, we modeled a set of CDEs using the openEHR approach to evaluate the ability of archetypes to structurally represent any type of CDE content. Results Among 184 CDEs, 28% (51) of the archetypes could be directly used to represent CDEs, while 53% (98) of the archetypes required further development (extension or specialization). A comprehensive comparison between CDEs and openEHR archetypes was conducted based on the lessons learnt from the practical modeling. Discussion CDEs and archetypes have dissimilar modeling approaches, but the data structure of both models are essentially similar. This study proposes to develop a comprehensive structure to model CDE concepts instead of improving the structure of CED. Conclusion The findings from this research show that the openEHR archetype has structural coverage for the CDEs, namely the openEHR archetype is able to represent the CDEs and meet the functional expectations of the CDEs. This work can be used as a reference when improving CDE structure using an advanced modeling approach.
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Kapustina, T. V. "PSYCHOLOGICAL DIAGNOSTICS OF PERSONALITY CHARACTERISTICS USING K. PEARSON AND H. MARR’S “12 ARCHETYPES” TEST." Bulletin of Kemerovo State University, no. 2 (July 8, 2016): 93–101. http://dx.doi.org/10.21603/2078-8975-2016-2-93-101.
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The archetype of the personality is studied from the position of the culturological analysis, but its psychological component is not investigated. It should be noted that the archetype is capable to predetermine the behavior of the person; therefore, researching of an archetype of the personality is topical. The paper presents the results of the empirical research conducted with the help of “12 archetypes” test (K. Pearson and H. Marr). This test defines the dominating archetype of the personality, but its results are low-informative. 120 students of the Pacific State Medical University (60 young men and 60 girls at the age of 20 – 25 years) participated in the research. In the research “12 archetypes” test (K. Pearson and H. Marr), Myers-Briggs Type Indicator, R. Kettell’s Sixteen Personality Factor Questionnaire (Form C) and V. I. Garbuzov’s questionnaire for diagnostics of the dominating instinct were used. The results allowed expanding the test. Detailed descriptive characteristics of each archetype of Pearson’s system were received.
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Riaz, Samina, and Sarah Shahed. "CONSTRUCTION AND VALIDATION OF LEADERSHIP ARCHETYPES SCALE FOR BUSINESS LEADERSHIP." Pakistan Journal of Social Research 04, no. 03 (September 30, 2022): 857–64. http://dx.doi.org/10.52567/pjsr.v4i03.780.
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Literature suggests that people hold different perceptions of leadership, particularly ideal leadership, and associated characteristics. Building on this, it was proposed that an instrument that could assess local views or ‘archetypes’ of what a leader should be like can be helpful in Pakistani organizational settings. Owing to the dearth of a reliable and valid scale for assessment of leadership archetypes in business settings, this study aimed to develop the Leadership Archetypes Scale. Initially item pool of 90 statements was formulated with the aid of previous literature and interviews with 30 business sector employees. Advice from subject matter experts resulted in the final selection of 81 items which were put through an EFA after obtaining data form 365 employees. A five-factor solution containing 57 items was suggested and it was confirmed through a CFA on an independent sample (N = 359). Keywords: Leadership, archetypes, Leadership Archetype Scale, Business leadership
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Habeebul, Rahman. "The crisis “Archetypogram” – of prisoners, soldiers, sages and jesters." Asia Pacific Scholar 6, no. 3 (July 13, 2021): 83–86. http://dx.doi.org/10.29060/taps.2021-6-3/sc2390.
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Introduction: Archetypes in psychology are complete models of behaviours, thoughts and feelings, representative of universal experiences. From Plato’s description of Forms to Jung’s analytical introduction to archetypes in psychology, to common use of Moore’s masculine archetypes in popular culture, we use such “complete representations” to enable change. Methods: In examining psychologically driven responses to the recent and ongoing pandemic crisis, the use of a graphic representation of interacting archetypes is proposed—the ‘archetypogram’. Results: Drawing on concepts from psychodynamic therapy practise, including Transactional Analysis and Jungian theory, four main archetypes are proposed for their interdependence—the prisoner, the soldier, the sage and the jester/trickster, and a model describing their interactions is presented with the intention of enabling helpful behaviours in response to crisis. The model further proposes positive and negative positions within each archetype, labelled as ‘creating’ and ‘consuming’ behaviours respectively. The ‘archetypogram’ thus is a visual representation of three main components - the four archetypes, creating vs consuming behaviours, and movement between the various positions. Use of the ‘archetypogram’ is aimed at enabling individuals in crisis to move from consuming to creating behaviours. Conclusion: The ‘archetypogram’ is a model of change which may be applied to persons distressed in crisis, and is able to move behaviours towards positive and creating self-states.
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Fu, Zhen Wei, Ting Chen, Shun Wei Zhao, Cheng Gang He, and Jian Guo. "System Feedback Structure Analysis about Implementation of Green Supply Chain Management." Advanced Materials Research 1006-1007 (August 2014): 538–41. http://dx.doi.org/10.4028/www.scientific.net/amr.1006-1007.538.
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This paper based on the analysis of system structure, uses the method of rate-variable fundamental in-tree of system dynamics, and establishes the feedback structure model of green supply chain management (GSCM) implementation system, using the minimum Archetype Generating set to generate the small feedback archetypes, and find out the dominant factors in the system. Through analyzing the feedback archetypes of the system, put forward to the countermeasures and measures to improve the quality of GSCM implementation.
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Gnes, Alexandre. "Eurasian Images, Archetypes and Mirages: Vectors from Ancient Times to Nowadays." Eurasian Crossroads 1, no. 2 (July 14, 2020): 020410005. http://dx.doi.org/10.55269/eurcrossrd.1.020410005.
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National and ethnic archetype that is being carved in tales, folklore, and epos for centuries, is a key to understanding imagology as a set of images and notions about a culture or nationality. In Eurasia, gradual evolution of archetypes of different peoples was overthrown by World War I, which created new peoples, new borders and new nations. In the article, on the basis of studying Magyar national archetype and its relationships with other Eurasian archetypes, mainly Germanic and Turan, we are outlining a hypothesis that a clear delineation “our own – foreign” that would defy the globalisation, is a necessary prerequisite for the sustainable and productive coexistence of Eurasian cultures and nationalities and an important condition of Eurasia’s future development.