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Journal articles on the topic 'Archetype'
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1
Кравцова, Марія. "ОСОБЛИВОСТІ ВІДТВОРЕННЯ АРХЕТИПІВ У ПЕРЕКЛАДІ ХУДОЖНЬОГО ТВОРУ." Inozenma Philologia, no. 136 (December 10, 2023): 52–60. http://dx.doi.org/10.30970/fpl.2023.136.4203.
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The article examines the peculiarities of reproduction of archetypes in the translation of an artistic work. The interpretation of the concept of ‘archetype’, its classifi cations and levels of its mental representation in the text are studied herein. While examining the issue of universal and ethnocultural archetypes, the author of the article introduces the term ‘culturally determined archetypes’. The article contains the proposals as to the actions that are to be taken by a translator in the process of reproduction of the source language archetype in the target language, outlines what exactly it is necessary to pay attention to in order to properly translate the archetype. It is noted that if the archetypes are translated inadequately or inaccurately, the integrity of the literary work may be violated due to the partial loss of the symbolic meaning, or the emotional impact on the reader. It is proposed to include the archetypal analysis of the source and target texts to the translation studies analysis. Key words: archetype, psychological archetype, cultural archetype,culturally-preconditioned archetype, archetypal image, motive, symbol, translation.
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Demir, Ahmet. "The Wild Woman Archetype: A Comparative Study of Motif Correspondence Between “Bluebeard” and the Turkish Fairy Tale “İğci̇ Baba”." Folklore: Electronic Journal of Folklore 92 (April 2024): 121–44. http://dx.doi.org/10.7592/fejf2024.92.demir.
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Given that myths and tales are living and memory areas of archetypes, in this study the French tale “Bluebeard” and the Turkish fairy tale “İğci Baba” are compared both in terms of the wild woman archetype and the motif correspondence based on this archetype. In this respect, two tales are analysed based on archetypal criticism. Moreover, archetypal criticism paves the way for imagery analysis by making it possible to see the collective, universal, and archetypal image of women to be seen through the motif correspondence associated with the wild woman archetype. The correspondence of motifs based on the wild woman archetype makes it possible to compare “Bluebeard” and “İğci Baba”, which are texts from different geographical regions, cultures, and eras. The wild woman archetype and the motifs in the two tales, such as initiation, the forbidden secret room, the irresistible curiosity and desire to know, and the key, are strikingly similar. The encounter with the wild woman archetype in two texts can be explained by the suprapersonal, supracultural and universal character of the archetypes, and the strong correspondence between the two texts based on similar motifs can be explained by the universality of the fairy tales and supracultural motifs.
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Bakhshayesh, Elnaz Valaei, and Seyed Reza Ebrahimi. "THE QUEST FOR INDIVIDUALITY IN FARIBA VAFI’S MY BIRD." vol 5 issue 15 5, no. 15 (December 29, 2019): 1511–16. http://dx.doi.org/10.18769/ijasos.592125.
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One of the common themes in contemporary Persian literature in Iran is the psychological development of women and their challenges to find their path towards individuality. By applying Jungian “process of individuation,” Fariba Vafi’s novel My bird is analyzed to uncover the self- development of the female character. The motion of self-archetype is studied in relation to Jung’s theory of individuality to study how the female protagonist experiences this process of personality development. The motif of re-birth emerges at the end of the novel when the female heroine reaches a level of recognition of the changes occurring within her. Other archetypal motifs that appear in the novel are the house archetype, the shadow archetype, and the individuation archetype which are discussed as they are the main structuring elements in the formation of the theme of the novel. This research aims to study how the psychological development of the female protagonist, based on Jung’s archetypal theories, occurs. Keywords: Jung’s archetypes, shadow archetype, house archetype, individuation archetype.
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SEVERYNOVA, МARYNA. "The transformation of the archetype in the semiosis of musical culture: from the archetypal prototype to the concept and metaconcept." CONTEMPORARY ART, no. 18 (November 29, 2022): 295–304. http://dx.doi.org/10.31500/2309-8813.18.2022.273811.
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A scientific problem. The article examines the musical and cultural aspects of the «archetype» phenomenon and its transformation from an archetypal prototype through an artistic image to the concept and metaconcept in musical culture. Regardless of the relevance of these phenomena in the modern space of culture, this problem remains little researched, although it is still connected with the urgent issues of finding the primary foundations, the primary sources of being, the identification of universal patterns-models in the composer’s creative work. The aim. To investigate the transformation of the archetype in the semiosis of musical culture and to reveal the genealogical interdependence of the transition of the archetype into the concept and metaconcept. The methodology is based on scientific cultural, psychological, literary and musicological investigations, as well as a systematic approach, comparative and logical-analytical methods. With the help of this methodology, the transformation of the archetype, their interdependence in musical culture was revealed. Results. The definitions of «archetype» and «concept» are considered, their common and distinctive features are clarified, and the transformation of archetypes into concepts is traced. In this context, it was noted that entering the world of everyday ideas, the archetypal prototype is filled with new emotional and informational content; it acquires a personal, socially conditioned specificity and moves into the realm of concepts. The interpretation of the definition «concept» as coexistence by J. Deleuze and F. Guattari is analyzed. The concept is considered in the context of perspectives of frame semantics in music. Conclusions. As a result of the research, a genealogical connection between two definitions «archetype» and «concept» was noted. It was found that a concept is not an image, not every artistic image can become a concept, since the concept potentially carries an invariant content in the form of an archetype, which is individually and creatively realized in each specific case of a composer’s creative work. It was determined that archetypes and concepts perform the function of memory (cultural, social, national), form the continuity, integrity of being, its value-meaning core. It was proven that archetypes of the cultural unconscious are metaconcepts of culture: both archetypes and concepts form a certain «metalanguage of culture» (Y. Lotman), or an «overlanguage». It was found that archetypal prototypes are, in their essence, archetypal semes, which go from the collective unconscious to the subconscious of a modern person, and their reactualization takes place. Archetypal semes (units of the universal subject code — sound, tone, rhythm, intonation, etc.) form the figurative sphere of the concept. It was determined that the concept in musical creativity expands the semantic and emotional-sensual possibilities and meaning of the archetypal prototype; it carries out an intermediary function in the transmission of sociocultural experience; it forms the communicative space of culture. The important essence of concepts is noted the formation of potential meanings, which the concept contains not in the text itself, but in contexts, «on the border of statements».
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Ibatullina, G. M., and M. V. Alekseenko. "THE SOPHIAN MYTH IN THE NOVEL BY V.P. ASTAFYEV “THE SHEPHERD AND THE COWGIRL”." Bulletin of Udmurt University. Series History and Philology 29, no. 5 (October 25, 2019): 839–47. http://dx.doi.org/10.35634/2412-9534-2019-29-5-839-847.
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The article discusses the figurative and semantic paradigms of the sophiological myth in the story by V.P. Astafyev “The Shepherd and the Cowgirl”. The image of the main character of the story Lucy is endowed with a number of symbolic connotations and has a complex archetypal structure. The Sophian archetype is represented here in its two invariants: the Christian and the Gnostic; the keys to understand the heroine are also the Theotokos archetype, the archetypes of the Virgin, the Beloved, the Mistress, Psyche, and the Kabbalistic archetype Shekhinah, which is closely related to the original image of Sophia. The Sophian model of a feminine principle is reflected both in the personality-psychological, spiritual and moral characteristics of the heroine, and in the logic of the image of her fate. The study leads to the conclusion that the mythologeme of Sophia in its different modes (Sophia the Wisdom of God, Sophia the Gnostic, Eternal Femininity) in the paradigm of Lucy's image is one of the semantic dominants; in addition, in the mythopoetic sign system of the work, the Sophian archetype, along with the archetypes of Theotokos and Shekhinah, can be considered the cultural representative of the “feminine” archetype - the archetype of a Woman in its specific gender-existential aspect.
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Caldwell, Marylouise, Paul Henry, and Ariell Alman. "Constructing audio‐visual representations of consumer archetypes." Qualitative Market Research: An International Journal 13, no. 1 (January 19, 2010): 84–96. http://dx.doi.org/10.1108/13522751011013990.
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PurposeThe purpose of this paper is to explain how audio‐visual archetypal representations likely to engender emotional identification and consumer‐inquisitiveness by marketing professionals can be constructed.Design/methodology/approachThe paper employs video‐ethnography involving the following steps: development of a typology of consumer archetypes based on a priori theory, screening for and identifying informants to exemplify each archetype, filming interviews in and around their homes, developing realistic audio‐visual representations of each archetype and assessing marketing practitioners reactions to the audio‐visual representations.FindingsIn response to the audio‐visual archetypal representations, marketing practitioners displayed a high degree of interest and emotional relatedness. The interest generated in the screenings motivated animated discussion and often a desire to better understand the consumers represented by each archetype. These heightened reactions contrast strongly with the relatively emotionally flat responses to traditional marketing research reports.Originality/valueThe paper demonstrates that carefully crafted audio‐visual representations of consumer archetypes are likely to engender a consumer orientation in marketing professionals and hence associate with improved marketing decision‐making. It explains that this situation is likely explained by audio‐visual media's superior capacity to foster experiential, emotional knowledge of others, and, the origins of consumer archetypes in the collective un/consciousness and/or widespread strongly embedded cultural beliefs, norms, and values.
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Binbin, Shen, Nataliia Kravchenko, and Svitlana Matvieieva. "Archaic archetypes and symbols of the Ukrainian and Russian peoples: to debunk the myth of a single people." Revista Amazonia Investiga 11, no. 59 (December 15, 2022): 184–93. http://dx.doi.org/10.34069/ai/2022.59.11.17.
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The article models the protocultural fields of the archetypal-mythological memory of Ukrainians and Russians as consisting of divergent elements. The core of the fields are archaic cultural archetypes and archetypal motifs “mother”, “field”, “plowman”, “labor”, “individualism”, and “equality” for Ukrainians, and “father”, “distance”, “vastness”, “inertia”, “collectivism”, and “submission” for Russians. The сore archetypes determine the differences in the ethnic mentality of two peoples and can enter the subsequent semiospheres and political mythology without significant adaptation, transforming into symbols of national identity. The periphery is formed by archetypes common, but re-articulated in subsequent semiospheres to be adapted to national narratives of different periods. The general archetype Sacred space was associated in the archaic consciousness of Ukrainians with the “House”, symbolizing the maternal principle and the Motherland, while the Russians embodied this archetype in the symbols of the Holy Mountain, metonymically expanded to the symbols of “Holy Rus”, Heartland, Rimland, defining the motif of messianism in symbolic politics of Russia. The archetype of the Hero is manifested in Ukrainian folklore by the images of the legendary plowmen, who conquer the steppe elements from the nomads, while in the Russian ethnic consciousness it is interpreted as the Messiah-Savior of the world.
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Zelykovsky, Alexey. "Structure, Properties and Functions of Political Myth." Logos et Praxis, no. 3 (December 2019): 18–24. http://dx.doi.org/10.15688/lp.jvolsu.2019.3.2.
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The paper reveals the structure, properties and main functions of modern political myth, in addition, it analyzes the relationship between modern and archaic myths. The basis of modern political myths is rationalized and expressed in symbolic form mythological archetype. Despite the fact that archaic mythology as an integral system of worldview is rationalized, desacralized and destroyed, mythological archetypes retain their social significance. That is, political myths are the result of rationalization and symbolic interpretation of mythological archetypes. The article describes the main symbols-archetypes being invariably present in political discourse. For example, the hero archetype symbol is used to create heroic political myths. This group of myths is necessary for the formation of the image of a political leader. The representation of a political leader in accordance with the symbol-archetype of the hero significantly increases his capabilities and powers. The symbol-archetype of the Golden age is used to construct the image of the ideal social and political system. This archetype is especially actively exploited in various utopian and revolutionary projects. The symbol-archetype of the Great Mother, also actively used by modern mythology, forms ideas about their native land and country creating a sense of unity and cohesion. Since archetypal symbols retain their social significance, political myths, by reproducing them, perform important social functions. Shaping a special symbolic and semantic reality modern myths perform the main function – meaning making. Modern political myths carry out their functions by acting on the unconscious level, thereby causing certain emotional experiences and pushing the masses to the required actions. Thus, it can be concluded that political myths are an integral component of modern social and political practice.
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Chen, Xiuyun. "An Analysis on The Chrysanthemums based on the Perspective of Archetypal Criticism." Scientific and Social Research 3, no. 5 (November 5, 2021): 217–20. http://dx.doi.org/10.36922/ssr.v3i5.1263.
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The Chrysanthemums is a short story written by John Steinbeck, a modern American writer. The short story reveals the heroine’s inner pain and spiritual pursuit by taking the chrysanthemums as a central image and clue. The paper aims to analyze the short story based on the perspective of archetypal criticism. It mainly includes three parts: the first one is about archetypes of images and characters, the second part is to analyze the archetype of motif, and the third part is about the archetype of narrative structure.
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X. S. Selezneva, А. Sh. Zhumasheva, and G. S. Ercan. "ARCHETYPICAL PLOTS IN ENGLISH FOLK TALES: FEMALE ARCHETYPES OF THE MOTHER AND STEPMOTHER." Bulletin of Toraighyrov University. Philology series, no. 3,2023 (September 29, 2023): 302–13. http://dx.doi.org/10.48081/rlfm6931.
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"This article discusses the female archetypes presented in the characters of the stepmother and mother in English folk tales as the embodiment of the image of one of the most significant literary archetypal images «Mother». The purpose of this article is to analyze the archetypes of the stepmother and mother, which are a manifestation of the light or dark side of one archetype of the «Mother» on the material of some magical and everyday English folk tales. The work presents excerpts and examples from such folk tales as «The rose tree», «The Well Of The World’s End», «Kate Crackernuts», «The House in The Lake», «Fate of the Children of Lir», «Jack and His Golden Snuff-Box», «The Red Ettin» «Lazy Jack». In addition, an attempt is being made to present variants of the classifications of female archetype images, which today is ambiguous and not always specific. The archetype «Mother» is not necessarily the mother of the hero, it can in fact be any woman of the older generation who has a psychological influence on the hero, on his life and worldview and is not in a relationship with him The authors come to the conclusion that the female archetypal image can become a source of strength for the hero, endowing him with the ability to survive and stand against trials. However, in a negative aspect, it dooms the hero to powerlessness in the face of difficulties, weakens, makes dependent. Keywords: folk tale, English fairy tale, female archetypes, archetypal plots, linguocultureme. "
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Pigulevskiy, Viktor, and Liudmila Mirskaya. "Archetypes and design." SHS Web of Conferences 72 (2019): 03017. http://dx.doi.org/10.1051/shsconf/20197203017.
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Identification of basic archetypes and their remote structure in the context of civilization design, industrial and communicative design makes it possible to specify age-long stability of certain patterns and instruments. This contributes to design of effective models and necessary things. Archetypes as constantly recurring patterns of actions reflected in the mind in the form of unconscious schemes, patterns of thinking, behaviour and perception. Archetypes are a level of connection between being and thinking in the process of work, an area of contact of human corporeality and material side of the world. In the context of technical progress, miniaturization of gadgets and integration of functions, archetypal items remain highly-demanded. The clock with a round dial symbolizes the archetype of “eternal return”. Instruments and lever control systems, a lamp with the mechanism of “lever balance”, which simulates levels of human arm freedom, express the archetype of action. A jar made by a master on a potter’s wheel symbolizes a “vessel of life”, embodies the archetype of rotation, “wheel of life”. Symbolic figures of visual communication – circle, spiral, swastika and concentric circles – also present the archetype of rotation. Mandala, a special symbol that can be noticed in the design of visual communications, as well as in city plans in ancient civilizations, expresses the archetype of selfness. The design of civilizations has constants established by the contact of human corporeality and material side of the world. However, most of contemporary things that have a symbolic meaning lack being universal, since they are made within the structure of civilization, beyond incrustation of human corporeality in the world. Acting in the world, a person constantly repeats life patterns; this archetype of “eternal return” remains a basic attitude of the design.
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Adykulov, A. "Individuality and ‘Self’ Archetype of Personality in Adolescents and Youths." Bulletin of Science and Practice 5, no. 12 (December 15, 2019): 372–82. http://dx.doi.org/10.33619/2414-2948/49/45.
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The article presents the psychological values of the archetypes of personality of K. G. Jung. Based on experimental data, the role of archetypes of personality of Person, Ego and ‘Self’ in the formation of personality’s individuality is shown. At the high school age of 13, the archetype Person dominates over archetype Ego and over other personality’s archetypes. An inverse relationship has been found when, at low indicators of ego, high indicators of the Person scale are demonstrated. With the increasing influence of person, expressing collective unconscious, the leading role of the archetype ego is weakening. In adolescence, differences in the formation of archetypes of personality Person”, Ego and ‘Self’ are found. Provision of L. S. Vygotsky is confirmed, stating that mental functions initially are developed in the collective in the form of relations of children, and then become mental functions of the personality. At the age of 17 years, awareness of one’s Self (Ego) and the archetype of Ego is intensively formed. However, they come to this through the formation of the archetype of person in adolescence and youth. Along with the archetype Ego, the value of the ‘Self’ archetype is increasing. The peak value of the ‘Self’ archetype in adolescence occurs at 20–21 years. Boys and girls begin to become aware of their Ego, to show their individuality under the influence of the ‘Self’ archetype.
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Berezhna, Marharyta. "WHAT DO WOMEN SPEAK ABOUT: NARRATIVES OF FEMALE CHARACTERS IN MAINSTREAM CINEMA." Scientific Journal of Polonia University 58, no. 3 (September 1, 2023): 28–36. http://dx.doi.org/10.23856/5804.
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The paper focuses on the language of female characters in the top thirty box office films with a leading female character (1999–2023). The research applies the narrative analysis to the turns of heroines to account for their archetypal representation. The paper proposes a view on female archetypal characters popular with large audiences around the globe and presents a typology of widely recognizable female narratives. The received framework reflects the contemporary vision of the female image and role in society. The study employs Jung’s idea of the archetype as a repetitive image of the collective unconscious. Each archetype is governed by several constant motivations and needs, defining the characters’ (verbal) behavior. Maslow’s hierarchy of human needs serves as the basis for the delineation of archetypes. The moral valence of each character depends upon the satisfaction of her aspirations. Recognized and met wants predetermine the protagonist/heroic archetypes, while thwarted needs bring about antagonist/villainous archetypes. The research is based on Schmidt’s typology of forty-five master characters. Among the overwhelming majority of traditional images of the Nurturer and Matriarch archetypes, there appear the representatives of the Female Messiah, Father’s Daughter, and Amazon, respectively, pursuing the goals of improving society and finding self-identity and independence.
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Komarov, Vadim V. "Archetypal images of a leader." Izvestiya of Saratov University. Philosophy. Psychology. Pedagogy 24, no. 1 (March 21, 2024): 84–89. http://dx.doi.org/10.18500/1819-7671-2024-24-1-84-89.
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Introduction. The article examines the archetypal images of the leader, reveals the concept of the archetype of the leader, shows the image of the leader in the context of different historical and cultural epochs. Theoretical analysis. The analysis of key sources on the topic was carried out, the theory of the archetype and the collective unconscious of K. Jung was chosen as the methodological basis of the research. The author also gives the comparative analysis of leadership archetypes and modern ideas about the archetypes of leaders based on the own typology of leadership styles and V. G. Turkina’s approach to the analysis of the archetypes of the modern hero-leader through the prism of key parameters of mass society. Conclusion. Of particular importance for understanding the content of leadership are the key archetypes of analytical psychology (anima, animus, shadow, self). The author comes to the conclusion that leadership is perceived at all times and among different peoples from common positions: leaders appear in the images of a superman (deity), ruler, hero, sage, transformation. These images can be considered archetypal. Modern images of leadership generated by socio-economic progress and the peculiarities of mass culture, mass production and consumption correlate with the primordial images of leaders, but reflect the current state of society. These are the archetypes of the Achiever, Inspirer, Bureaucrat, Organizer, Team (Project) Leader and Expert.
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Sadiq, Muhammad Arslan. "Through Archetypal Criticism in Shakespeare’s The Merchant of Venice." European Journal of English Language and Literature Studies 11, no. 2 (February 15, 2023): 41–48. http://dx.doi.org/10.37745/ejells.2013/vol11n24148.
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This paper presents a brief overview of archetypal criticism, a literary theory that seeks to identify universal patterns and themes in literature rooted in the human psyche. It is based on the idea of archetypes, symbols and motifs in the collective unconscious of humanity, popularized by Carl Jung. As applied to literature, the theory of archetypal criticism involves exploring these universal themes and symbols in work and how they reflect the human condition. The paper aims to analyze William Shakespeare's tragedy The Merchant of Venice through the lens of archetypal criticism to uncover deeper meanings in the literature. The play explores themes of justice, mercy, and true love through its complicated characters and dramatic plot. Through archetypal criticism, the play delves deeper into its universal meaning. It reveals psychological and emotional truths about the human condition, inviting reflection on beliefs and values that shape our experiences in the world. The paper explores the play by applying archetypal criticism. There are archetype characters of Shylock and Jessica that embody the outsider archetype as Jews in a predominantly Christian society and moneylenders. The archetypal criticism also explores different forms of love, including romantic love between Bassanio and Portia, the friendship between Antonio and Bassanio, and the complex relationship between Shylock and Jessica. The theme of revenge is embodied by Shylock and depicts an archetype. The play features archetypal symbols, including the casket challenge, the green-eyed monster, the test of worthiness, and the trickster. Some situations in the play and the play's ending are also significant from an archetypal perspective.
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Hordiienko, N. M. "Sociological archetypology: analysis of theoretical and methodological principles and postmodern practices in Ukraine." Ukrainian Society 81, no. 2 (June 28, 2022): 32–41. http://dx.doi.org/10.15407/socium2022.02.032.
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The author substantiates conceptual and methodological principles based on a comprehensive analysis of the theoretical and scientific status of sociological archetypology within the system of modern socio-humanitarian knowledge. These principles are represented in the conceptual system comprising the following central provisions: general orientation of scientific research in the area of sociological archetypology on society as a collective subject, whose vital activity at the implicit level of the collective unconscious is primarily determined by archetypes; the dialectic character of transformations within conceptual and methodological foundations of sociological archetypology through the integration of new components, among which the most significant innovative potential is displayed by the concept of G. Durand involving the need to update the traditional methodology (in particular, through substantiation of methodological psychology and the method of convergence) and introduce into the research discourse additional archetypal symbols (theriomorphic, nyctomorphic, catamorphic, diaeretic, inversion, light-visual and cyclic symbols); methodological parity of ontological and epistemological functions of archetypes; and methodological revision of key concepts and ideas of sociological archetypology from the standpoint of contemporary postmodern sociology, characterized by the actualization of research interest in traditional culture at a new theoretical level (M. Maffesoli). The paper explains theoretical and interpretive trends of modern sociological archetypes, among which the leading ones are the following: polysemy of “archetype” as a concept and debatable interpretation of its definition markers; broad functionality of the concept “archetype”, which represents the trend of research interest actualization in traditional culture; intensification of the national researchers’ interest in deep archetypal foundations of the Ukrainian culture and mentality and in sociological analysis of modernity, mainly to diagnose transformational changes in Ukrainian consciousness and study the psycho-social foundations of contemporary postmodern civilizational identity, which reflects the theoretical continuity of traditional and postmodern interpretation of the essence of the archetype, starting with the Jungian conceptual paradigm; the promotion in the scientific publications of an analytical approach based on the understanding the archetype as the name of a particular type of personality in personology.
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Pearson, Carol S. "Heroic Organizations and Institutions as Secular Temples: A Personal Outlook." Journal of Genius and Eminence 2, Volume 2, Issue 2: Winter 2017 (December 1, 2017): 126–32. http://dx.doi.org/10.18536/jge.2017.02.2.2.13.
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This personal reflection is an outgrowth of Campbell’s work that applies an archetypal analysis to the United States that has been piloted in organizational development efforts. An application of the author’s theories and models, the article identifies the founding archetype for the US as the Explorer and argues that other archetypes are currently obscuring it, resulting in what is being described as a culture war. This martial archetype, then, further obscures the Explorer and makes it difficult to restore a sense of healthy and authentic patriotism to America, patriotism founded on what is special about the country, rather than on pretentions to greatness in comparison to other nations. Returning attention to the Explorer archetype is necessary to restore unity and fellow feeling within the US and with its allies, so that we can work together to solve the looming problems before us, such as terrorism, income inequality, and climate change.
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Rashmi, Rashmi, and Dr Brij Govind. "Exploring Mythic Archetypes and Cultural Identity in the Plays of Girish Karnad." International Journal of Language, Literature and Culture 3, no. 4 (2023): 25–28. http://dx.doi.org/10.22161/ijllc.3.4.4.
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Girish Karnad, a visionary playwright and cultural icon, intricately weaves mythic archetypes into his theatrical narratives, reflecting the profound relationship between mythology, cultural identity, and contemporary human experiences. This study endeavors to delve into the plays of Girish Karnad, unveiling the archetype-driven structures that shape his theatrical works. By analyzing these archetypal narratives, the research aims to illuminate the deeper cultural and psychological implications they hold. The study commences by introducing the concept of mythic archetypes and their role in literature and theatre. It then focuses on a selection of Girish Karnad's plays, each drawing from ancient Indian mythology and folklore. By conducting a meticulous analysis of characters, plot structures, symbols, and themes, the study aims to identify recurring archetypes such as the hero's journey, the trickster, and the wise sage. Through the lens of archetype-driven narratives, the research aims to unravel the connection between mythic storytelling and the exploration of cultural identity. Karnad's plays often transcend time and place, tapping into universal human experiences while remaining grounded in their Indian context. By examining how these archetypal narratives resonate with both Indian and global audiences, the study illuminates how mythology serves as a bridge between tradition and modernity.
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Tkach, Razida, and Myroslava Kyrylchuk. "GENEALOGICAL COMPLEX AND TRADITIONS OF THE HOLY SUPPER: PSYCHOLOGICAL AND ETHNOGRAPHIC VIEW." "Scientific notes of the University"KROK", no. 3(71) (September 30, 2023): 135–41. http://dx.doi.org/10.31732/2663-2209-2022-71-135-141.
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The article offers psychological and ethnographic views on the archetype and symbolism of Ukrainian folk customs, in particular the tradition of the Holy Supper; the structure of the psyche, the theory of archetypes and complexes by C. Jung are considered. The author points out the pole nature of the archetype and its properties: image, emotion, and dynamism; emphasizes that the absence of any of these elements means that there is no archetype. The author emphasizes that archetypes have a healing power for a person, and complexes can become an obstacle to personal development and cause psychological problems. The mechanism of the complex emergence is revealed as a consequence of the fact that the polar structure of the archetype breaks down when it is divided into parts under the influence of traumatic events, for example, into negative and positive poles. The author defines the generic complex as a part (components) of the unconscious that are interconnected by strong emotions, stereotypical behavior and the general content of the generic archetype. It is noted that these are relationships with “inner ancestors” formed by the real family circle of a person, society and the archetypal image of ancestors. The rite of the Holy Supper as a family holiday is described and its influence on the psychological state of a person is revealed. Examples of human experiences that “fill” the positive and negative poles of the archetype of the Holy Supper are given. In particular, it is noted that in the positive pole it carries gratitude, abundance, hope, memory, protection, care, etc., and in the negative pole it carries fear, anxiety, despair, hunger and abandonment. It is pointed out that the holistic archetype has all these emotions, and most of them are not personal experiences of a person, but collective experience (from family and clan to nation and all mankind). Psychological measures to help a person who is under the influence of a negative generic complex are indicated, namely: the need to realize the negative component of the archetype, activate the positive pole, and “flatten” both parts into a single whole. The technique of psychological assistance “The Lost Photo” is proposed.
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Baykova, Ekaterina V., and Marina A. Svetlichnaya. "Archetypes of Artistic Form Making in the Context of Architecture — the House and the Temple." Observatory of Culture 17, no. 1 (February 27, 2020): 36–46. http://dx.doi.org/10.25281/2072-3156-2020-17-1-36-46.
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The article explores the patterns of form making in architecture through the prism of archetypes and archetypal images. Ancient civilizations’ spatial form making is considered in the context of the general system of archetypal images that are the source of meaning formation in an artificial environment. The main advantage of the article is the delimitation of the architectural archetype and the archetypal images in architecture. In this context, the article studies various options for spatial archetypes of the urban environment at the macro and micro levels. The House and the Temple are considered as the fundamental archetypes in architecture. The authors determine the role and place of form making in the contemporary cultural situation.However, there is noted that the spatial archetypes are a broader concept than just the application field of the architectural archetype. Thus, the article reveals the hierarchy of this cultural phenomenon in the spatial arts. As is often the case in the field of art, it is difficult to draw a clear line between the archetypal and spatial images. The tower, being a perfect example of the architectural archetype, is simultaneously considered by us as a spatial archetype.The article notes the possibility of a new archetypal image emergence in modern Russia, the general cultural situation of which can be characterized as extremely volatile and ambiguous. Does this suggest creating other archetypal images or just abandoning the traditional ones replacing them with pro-Western patterns? In any case, there is a possibility of creating new models and images that determine the emergence and development of a new paradigm in the period of global transformations. When creating a new image in culture and art, the archetypes of artistic form making, as well as in its traditional version, leave their imprint on the appearance of the material and spatial environment. The emergence of a new dominant image in the space of Russian architecture and environmental design is determined not only by its creative potential, but also by economic and political reasons, as, for example, in the case of creating a comfortable environment of buildings’ yards. Meanwhile, the yards in Russian culture, in our opinion, can claim the status of an archetype.We can assume that everyone will remain keeping some ideal space of their own interpretation, associated with their childhood memories, and that is why it is so important for us to preserve the paternal house with its adjacent territory for gaining some psychological comfort. The House and the Temple in this context are almost equal.
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Yerzhanova, S. B., and K. K. Baidetova. "PSYCHOLOGICAL AND PHILOLOGICAL ASPECTS OF THE ARCHETYPE." BULLETIN Series Psychology 64, no. 3 (September 20, 2020): 85–89. http://dx.doi.org/10.51889/2020-3.1728-7847.15.
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In our article, we paid attention to the history of the concept of archetype, studied and analyzed the concepts of archetypal plot, motive, and stopped at its place in literature, mythology, psychology, and culture. We paid special attention to the work of the Swiss scientist-psychologist C. G. Jung, who introduced the term archetype into science and studied it in psychological, philosophical, and cultural aspects. Having identified the first archetypal images shown by Jung, we made an analysis, giving importance to the role of the concept of" collective unconscious " in the archetype. In addition, we determined the scientific significance of philological research. The concepts of archetypal plot and archetypal motif introduced by the Russian scientist Meletensky were defined, and examples of archetypal motifs and plots in mythology were given. We have analyzed the concepts of myth and archetype, citing the scientific justifications in the literature. The development of the mythical motif in the works of modern Kazakh writers requires a detailed study of the concept of archetype. At all times, literature cannot separate itself from its original source –myth. Since the Archetype is closely related to mythology, we believe that the importance of this topic is very high today
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Ponomarenko, L. "ЕКСПЛІКАЦІЯ АРХЕТИПІВ І СИМВОЛІВ У СУЧАСНИХ УКРАЇНСЬКИХ ХУДОЖНІХ ФІЛЬМАХ." State and Regions. Series: Social Communications, no. 2(46) (August 13, 2021): 8. http://dx.doi.org/10.32840/cpu2219-8741/2021.2(46).2.
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<p><strong><em>The purpose</em></strong><em> of the article is to explicate archetypes and symbols in modern Ukrainian historical films those were made during 2015–2021 term. As an object of research, we selected precisely those modern films of the historical genre, the titles of those are identical to the main character or characters names in the films. At the same time, the fact how real or pseudo-real the prototypes of the main characters of the films selected for analysis were, was not taken to consideration.</em></p><p><strong><em>Research methodology.</em></strong><em> The main general scientific methods that are used in this article are the analysis of literature on the issue under study (on the explication of archetypes and symbols and their use in modern Ukrainian feature films of the historical genre), description (of selected films according to the main criteria – release date, director’s name, screened work), comparative analysis (to clarify the similarities and differences between the archetype and the symbol and types of national archetypes), the method of explication (to clarify the essence of national types of archetypes). In addition, the article uses the following empirical methods: rolling sample (for the selection of relevant films) and content analysis with elements of qualitative analysis (to clarify the use of predominant national archetypes and symbols in the film as means of their implementation).</em></p><p><strong><em>Results.</em></strong><em> It is being explicated that the archetype and symbol are the key concepts of research, although they belong to different fields of study – subconscious, intangible and conscious, material, but complement to each other, expressing the archetypal-symbolic meaning of the message. Therefore, these concepts are not identical or interchangeable, but are closely related. It has also been suggested that national archetypes are based on universal human archetypes.</em></p><p><em>In modern Ukrainian feature films with the main character – a historical or pseudo-historical person</em><em> </em><em>– the following archetypes are clearly expressed: first, the archetype of the earth, which begins to form with the help of shots from the Ukrainian landscape proper and to generalize about Ukraine as a state as a whole; secondly, the archetype of a strong knight, which is overwhelmingly the main character of the film; thirdly, the archetype of freedom, which is created in the process of a knight's struggle for his native land.</em></p><p><strong><em>Novelty.</em></strong><em> It has been identified that in selected modern Ukrainian feature films of the historical genre, three national Ukrainian archetypes prevail – the archetype of the earth, the strong knight and freedom they are closely related.</em></p><p><strong><em>Practical significance.</em></strong><em> The results of the research can be used in writing screenplays and staging them, reviewing films, as well as in the educational process of specialty 021 </em><em>«</em><em>Audiovisual art and production</em><em>»</em><em> students.</em></p><p><strong><em>Key words:</em></strong><em> archetype, ethnocultural and national archetypes, symbol, explication, modern Ukrainian feature film, historical genre, archetype of earth, freedom and a strong knight.</em></p>
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Ponomarenko, L. V. "Delinquency of the Russian military during the Russian-Ukrainian war as an archetypal manifestation of Russian society." Ukrainian Society 85, no. 2 (June 28, 2023): 119–29. http://dx.doi.org/10.15407/socium2023.02.119.
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The paper considers the problem of Russian war crimes in Ukraine in the context of the archetypal approach, in particular, the peculiarities of the influence of Russian society on the delinquent character of the Russian occupation forces. During the research, it was established that the manifestations of delinquency in the Russian military are criminal in nature, they are an integral part of the Russian-Ukrainian war, and are directed mainly against the civilian population. The origin of modern Russian ideology and its dangers for modernity are determined. Based on historical examples, a comparison of the consequences of the delinquency of fascist and racist ideologies and the manifestation of the latter during hostilities was made. The psychological portrait of the Russian army is considered in the context of a representative sample of Russian society. An archetypal analysis of the latter’s genesis is carried out, and the archetype of the Horde is identified, which has had a decisive influence on the development of modern Russian society. The author traced the impact of the Horde archetype on the modern Russian state system, state-building processes and society in general. The channels of influence of the Horde archetype on the formation of the Russian army and its relations with the crimes committed by the Russian military on the territory of Ukraine were studied. The phenomenon of the influential leader and its correspondence to the archetype of the Horde are analysed. The paper determined how the Horde archetype affects the perception of other nations and nationalities by Russians, how “Russian collectivism” relates to responsibility, and what is the basis for the Russians’ justification of Russian war crimes in Ukraine. In conclusion, the cardinal changes that have taken place in the perception of the war and the enemy in Ukrainian society are noted, and the leading role of the analysis of basic Russian archetypes for effective resistance to Russian military and semantic aggression is determined. Further directions of archetypal research in the context of the “Russian issue” are outlined.
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Leslie, Heather. "openEHR Archetype Use and Reuse Within Multilingual Clinical Data Sets: Case Study." Journal of Medical Internet Research 22, no. 11 (November 2, 2020): e23361. http://dx.doi.org/10.2196/23361.
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Background Despite electronic health records being in existence for over 50 years, our ability to exchange health data remains frustratingly limited. Commonly used clinical content standards, and the information models that underpin them, are primarily related to health data exchange, and so are usually document- or message-focused. In contrast, over the past 12 years, the Clinical Models program at openEHR International has gradually established a governed, coordinated, and coherent ecosystem of clinical information models, known as openEHR archetypes. Each archetype is designed as a maximal data set for a universal use-case, intended for reuse across various health data sets, known as openEHR templates. To date, only anecdotal evidence has been available to indicate if the hypothesis of archetype reuse across templates is feasible and scalable. As a response to the COVID-19 pandemic, between February and July 2020, 7 openEHR templates were independently created to represent COVID-19–related data sets for symptom screening, confirmed infection reporting, clinical decision support, and research. Each of the templates prioritized reuse of existing use-case agnostic archetypes found in openEHR International's online Clinical Knowledge Manager tool as much as possible. This study is the first opportunity to investigate archetype reuse within a range of diverse, multilingual openEHR templates. Objective This study aims to investigate the use and reuse of openEHR archetypes across the 7 openEHR templates as an initial investigation about the reuse of information models across data sets used for a variety of clinical purposes. Methods Analysis of both the number of occurrences of archetypes and patterns of occurrence within 7 discrete templates was carried out at the archetype or clinical concept level. Results Across all 7 templates collectively, 203 instances of 58 unique archetypes were used. The most frequently used archetype occurred 24 times across 4 of the 7 templates. Total data points per template ranged from 40 to 179. Archetype instances per template ranged from 10 to 62. Unique archetype occurrences ranged from 10 to 28. Existing archetype reuse of use-case agnostic archetypes ranged from 40% to 90%. Total reuse of use-case agnostic archetypes ranged from 40% to 100%. Conclusions Investigation of the amount of archetype reuse across the 7 openEHR templates in this initial study has demonstrated significant reuse of archetypes, even across unanticipated, novel modeling challenges and multilingual deployments. While the trigger for the development of each of these templates was the COVID-19 pandemic, the templates represented a variety of types of data sets: symptom screening, infection report, clinical decision support for diagnosis and treatment, and secondary use or research. The findings support the openEHR hypothesis that it is possible to create a shared, public library of standards-based, vendor-neutral clinical information models that can be reused across a diverse range of health data sets.
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Min, Lingtong, Koray Atalag, Qi Tian, Yani Chen, and Xudong Lu. "Verifying the Feasibility of Implementing Semantic Interoperability in Different Countries Based on the OpenEHR Approach: Comparative Study of Acute Coronary Syndrome Registries." JMIR Medical Informatics 9, no. 10 (October 19, 2021): e31288. http://dx.doi.org/10.2196/31288.
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Background The semantic interoperability of health care information has been a critical challenge in medical informatics and has influenced the integration, sharing, analysis, and use of medical big data. International standard organizations have developed standards, approaches, and models to improve and implement semantic interoperability. The openEHR approach—one of the standout semantic interoperability approaches—has been implemented worldwide to improve semantic interoperability based on reused archetypes. Objective This study aimed to verify the feasibility of implementing semantic interoperability in different countries by comparing the openEHR-based information models of 2 acute coronary syndrome (ACS) registries from China and New Zealand. Methods A semantic archetype comparison method was proposed to determine the semantics reuse degree of reused archetypes in 2 ACS-related clinical registries from 2 countries. This method involved (1) determining the scope of reused archetypes; (2) identifying corresponding data items within corresponding archetypes; (3) comparing the semantics of corresponding data items; and (4) calculating the number of mappings in corresponding data items and analyzing results. Results Among the related archetypes in the two ACS-related, openEHR-based clinical registries from China and New Zealand, there were 8 pairs of reusable archetypes, which included 89 pairs of corresponding data items and 120 noncorresponding data items. Of the 89 corresponding data item pairs, 87 pairs (98%) were mappable and therefore supported semantic interoperability, and 71 pairs (80%) were labeled as “direct mapping” data items. Of the 120 noncorresponding data items, 114 (95%) data items were generated via archetype evolution, and 6 (5%) data items were generated via archetype localization. Conclusions The results of the semantic comparison between the two ACS-related clinical registries prove the feasibility of establishing the semantic interoperability of health care data from different countries based on the openEHR approach. Archetype reuse provides data on the degree to which semantic interoperability exists when using the openEHR approach. Although the openEHR community has effectively promoted archetype reuse and semantic interoperability by providing archetype modeling methods, tools, model repositories, and archetype design patterns, the uncontrolled evolution of archetypes and inconsistent localization have resulted in major challenges for achieving higher levels of semantic interoperability.
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Fatihah, Nadyatul, and Ali Mustofa. "Archetypes & Self-Realization in Disney’s Cruella (2021) Movie: Jungian Psychoanalysis." Tell : Teaching of English Language and Literature Journal 10, no. 1 (April 30, 2022): 36. http://dx.doi.org/10.30651/tell.v10i1.12661.
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The research focused on archetypal elements in the Disney film Cruella. The goal was to see how Estella's personality reflected Jung's archetype theory. Carl Gustav Jung identified the major archetypes, which are the result of shared ancestral experiences that can be found in art, literature, and religion but are not readily evident to the naked eye. Archetypes are inherited, universal patterns of people, actions, or personalities that have an impact on human behaviour. Watching the movie, reading the movie's transcription, selecting quotes, studying cinematographic elements, identifying the data based on the study's theme, and classifying the data to point out the issues of Jung's archetype in the movie were all used to assemble the data. According to the findings, Jung's archetypes were depicted in the film. The results of the research revealed that the main character's speech and actions reflected Jung's archetypes. According to the discussion, Estella's mental growth is obtained from three aspects: her persona, shadow, and self-realization. Self-realization is attained through breaking free from the constraints of the persona, recognizing and accepting the shadow, and balancing the two sides. Despite being difficult and perhaps dangerous, those are critical stages on the way to mental and psychic developmen
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Koshelnyk, Bohdana, and Iryna Sapozhnyk. "LINGUISTIC PECULIARITIES OF THE FEMALE CHARACTER ARCHETYPES IN CONTEMPORARY CINEMA DISCOURSE BASED ON THE TV SERIES "WHY WOMEN KILL"." Germanic Philology Journal of Yuriy Fedkovych Chernivtsi National University, no. 843 (July 2023): 59–66. http://dx.doi.org/10.31861/gph2023.843.59-66.
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The research focuses on the linguistic characteristics of the female characters' speech in the contemporary British television series Why Women Kill and the peculiarities of creating psycholinguistic images of female characters in accordance with the corresponding film archetypes. The scientific novelty of the study lies in the fact that it attempts to analyze the psycholinguistic images of female characters in television series, and thus determines the originality and significance of this study. This research contributes to the enlargement of works dedicated to cinematography characters' language peculiarities revealing the correlation with a particular psychological archetype that presents the topicality of our research. The script is viewed as one of the primary universal methods for unveiling the character's image in an audiovisual text. Based on theories of character archetypes and the use of language in the media, this article examines the replicas and speech patterns of three prominent female characters to determine the linguistic choices used to convey character archetypes. The research is based on the script from the series Why Women Kill (2019) by M. Cherry. The descriptive method, contextual analysis, and method of quantitative calculations have been the appropriate methodological instruments for achieving the purpose of the study. W. Schmidt's (2007) classification serves as the basis for determining the primary psychological characteristics of the characters. The article examines the formation of psycholinguistic images of three female characters from the film archetypes The Nurturer, The Seductive Muse, and The Amazon. Beth Ann Stanton belongs to the film archetype The Nurturer, Simone Grove belongs to the film archetype The Seductive Muse, and Taylor Harding belongs to the film archetype The Amazon, as determined by W. Schmidt's analysis of the peculiarities of the characters' speech and his study of the implication of film archetypes. Beth Anne Stanton's adherence to The Nurturer film archetype is characterized by the high frequency of implications of formal language vocabulary, appellatives, and second-person singular pronouns, as societal recognition of The Nurturer film archetype is crucial. The defining linguistic characteristics of Simone Grove as The Seductive Muse film archetype are the use of hyperbole, the high frequency of first-person singular and second-person pronouns, and the repeated use of interjections, as The Seductive Muse film archetype is characterized by the constant attention of the audience and the demonstration of the importance of her own personality and other characters. Taylor Harding as The Amazon film archetype is characterized by the use of sarcasm, irony, and speech marked by assertiveness and vulgarity, as the Amazon film archetype is always ready to defend its point of view and professionalism, sometimes aggressively, in order to assert dominance.
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Kapustina, T. V. "PSYCHOLOGICAL DIAGNOSTICS OF PERSONALITY CHARACTERISTICS USING K. PEARSON AND H. MARR’S “12 ARCHETYPES” TEST." Bulletin of Kemerovo State University, no. 2 (July 8, 2016): 93–101. http://dx.doi.org/10.21603/2078-8975-2016-2-93-101.
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The archetype of the personality is studied from the position of the culturological analysis, but its psychological component is not investigated. It should be noted that the archetype is capable to predetermine the behavior of the person; therefore, researching of an archetype of the personality is topical. The paper presents the results of the empirical research conducted with the help of “12 archetypes” test (K. Pearson and H. Marr). This test defines the dominating archetype of the personality, but its results are low-informative. 120 students of the Pacific State Medical University (60 young men and 60 girls at the age of 20 – 25 years) participated in the research. In the research “12 archetypes” test (K. Pearson and H. Marr), Myers-Briggs Type Indicator, R. Kettell’s Sixteen Personality Factor Questionnaire (Form C) and V. I. Garbuzov’s questionnaire for diagnostics of the dominating instinct were used. The results allowed expanding the test. Detailed descriptive characteristics of each archetype of Pearson’s system were received.
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Liu, Yingwei, Tao Wang, Ling Zhou, and Chunyan Nie. "Study on Chinese Brand cultural archetype: theory building and cross-cultural comparison." Journal of Contemporary Marketing Science 3, no. 1 (April 14, 2020): 57–80. http://dx.doi.org/10.1108/jcmars-12-2019-0050.
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PurposeThe essence of “Chinese element” has been pinpointed as the representation of national cultural archetype resource of China, which reflects to the overall power enhancement of China. Applying the Chinese national cultural archetype resource, which will be used for promoting the Chinese Brand internationalization, aims for the consumers' approval with the hope of integrating and spreading the unique cultural advantage of Chinese brand. The recognizing of Chinese brand's cultural archetype in this paper has constituted the basis of Chinese brand's cultural archetype strategy.Design/methodology/approachBased on the Grounded Theory, this paper has collected and analyzed the value symbols, character images and theme stories of Chinese narrative advertisements and constructed the cultural archetype framework of Chinese brands. This paper makes a comprehensive application of Charmaz's constructivist analysis and the main axis analysis and inspection method advocated by Strauss, with the aim of building a more objective and systematic theoretical framework for the Chinese brand cultural archetype.FindingsIn this framework, it revealed: (1) Chinese brand's cultural archetype can be divided into 12 concrete archetypes according to individual's relationship with self, the other, community and nature; (2) Consumers' different ways of self-categorization are attributed as the essential difference among various archetypes. This paper also compared and analyzed the differences between Chinese and Western cultural archetypes from three perspectives, formation of social structure, pedigree of myth and character's feature.Originality/valueThis paper has certain innovative significance to the theoretical construction of the archetype of Chinese brand culture. First, based on the cultural perspective, this paper applied the cultural psychological connotation of archetype to the brand research across culture, which is more conducive to the researchers' investigation of the cultural psychology of consumers in the cross-cultural context? Second, based on the identification and comparative study of Chinese brand culture archetype, it provides a new expansion and supplement for the research on brand internationalization and globalization in emerging countries.
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Rozik, Eli. "Deconstruction of archetypal characterization: the case of Nina in Chekhov's The seagull." International Journal of Jungian Studies 3, no. 1 (March 1, 2011): 53–68. http://dx.doi.org/10.1080/19409052.2011.542372.
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This study explores the Jungian notions of ‘archetype’, ‘projection’ and ‘imago’, and suggests the distinction between ‘archetypal’ and ‘cognitive’ characterization on the level of intention, and its implications regarding dramatic creativity. Whereas archetypal characterization aims at matching archetypes in the spectators’ minds, cognitive characterization aims at saying something true on the nature of real people, in the spirit of naturalism. Archetypal characterization thus offers the opportunity for the spectators to confront suppressed contents of their psyches. This study also suggests a model for the transition from the archetypal mode of characterization to the cognitive one through a process of deconstruction, and applies this model to Nina's process of individuation from adolescence to maturity in Chekhov's The seagull.
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Popova, Iuliia. "The phenomenon of the legal archetype of equivalence and its reflection in the Russian folk tales." Юридические исследования, no. 11 (November 2021): 1–14. http://dx.doi.org/10.25136/2409-7136.2021.11.36948.
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The object of this research is the ordinary legal consciousness in the Russian folk tales. The subject of this research is the phenomenon of legal archetype of equivalence in the Russian folk tales. The author analyzes the key approaches towards studying the legal archetype, and provides definition to this phenomenon. Analysis is conducted on the attributes and varieties of the legal archetype, legal aspects of social existence and ordinary legal consciousness reflected in the Russian folk tales. Special attention is given to the clear elements of manifestation of legal consciousness: knowledge, values, attitudes, and motives. The archetype of equivalence in the Russian folk tales is viewed through the prism of retribution, reward for service, help, and exchange. The conclusion is made on the existence of basic attributes of legal archetypes, such as generic nature, frequency, and universality. It is stated that the legal archetype of equivalence is reflected in the representations of personal or property retribution, reward for good conduct of actions, fair exchange of things, magic objects, and symbols. The article advances a thought that the legal archetype of equivalence is a universal archetype, which is reflected in not only the representations of justice, but also the norm and measure, wrongdoing, retribution, agreement, etc. This is why it has fundamental meaning for other legal archetypes.
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Cook, T. W., L. T. Cavalini, and J. R. M. Nogueira. "Mapping a Nursing Terminology Subset to open EHR Archetypes." Methods of Information in Medicine 54, no. 03 (2015): 271–75. http://dx.doi.org/10.3414/me14-01-0053.
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Summary Background: Healthcare information technologies have the potential to transform nursing care. However, healthcare information systems based on conventional software architecture are not semantically interoperable and have high maintenance costs. Health informatics standards, such as controlled terminologies, have been proposed to improve healthcare information systems, but their implementation in conventional software has not been enough to overcome the current challenge. Such obstacles could be removed by adopting a multilevel model-driven approach, such as the open EHR specifications, in nursing information systems. Objectives: To create an open EHR archetype model for the Functional Status concepts as published in Nursing Outcome Indicators Catalog of the International Classification for Nursing Practice (NOIC-ICNP). Methods: Four methodological steps were followed: 1) extraction of terms from the NOICICNP terminology; 2) identification of previously published open EHR archetypes; 3) assessment of the adequacy of those open EHR archetypes to represent the terms; and 4) development of new open EHR archetypes when required. Results: The “Barthel Index” archetype was retrieved and mapped to the 68 NOIC-ICNP Functional Status terms. There were 19 exact matches between a term and the correspondent archetype node and 23 archetype nodes that matched to one or more NOIC-INCP. No matches were found between the archetype and 14 of the NOIC-ICNP terms, and nine archetype nodes did not match any of the NOIC-ICNP terms. Conclusions: The open EHR model was sufficient to represent the semantics of the Functional Status concept according to the NOICICNP, but there were differences in data granularity between the terminology and the archetype, thus producing a significantly complex mapping, which could be difficult to implement in real healthcare information systems. However, despite the technological complexity, the present study demonstrated the feasibility of mapping nursing terminologies to open EHR archetypes, which emphasizes the importance of adopting the multilevel model-driven approach for the achievement of semantic interoperability between healthcare information systems.
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Piemontese, Luigi, Regina Neudert, Christoph Oberlack, Simona Pedde, Matteo Roggero, Ana Buchadas, Dominic A. Martin, et al. "Validity and validation in archetype analysis: practical assessment framework and guidelines." Environmental Research Letters 17, no. 2 (February 1, 2022): 025010. http://dx.doi.org/10.1088/1748-9326/ac4f12.
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Abstract Archetype analysis is a promising approach in sustainability science to identify patterns and explain mechanisms shaping the sustainability of social-ecological systems. Although considerable efforts have been devoted to developing quality standards and methodological advances for archetype analysis, archetype validation remains a major challenge. Drawing on the insights from two international workshops on archetype analysis and on broader literature on validity, we propose a framework that identifies and describes six dimensions of validity: conceptual; construct; internal; external; empirical; and application validity. We first discuss the six dimensions in relation to different methodological approaches and purposes of archetype analysis. We then present an operational use of the framework for researchers to assess the validity of archetype analysis and to support sound archetype identification and policy-relevant applications. Finally, we apply our assessment to 18 published archetype analyses, which we use to describe the challenges and insights in validating the different dimensions and suggest ways to holistically improve the validity of identified archetypes. With this, we contribute to more rigorous archetype analyses, helping to develop the potential of the approach for guiding sustainability solutions.
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Kim, Gongsook. "The Archetype of Femme Fatale Character in K-drama: Focusing on the Heroine of Misty." Korean Society of Culture and Convergence 45, no. 4 (April 30, 2023): 291–308. http://dx.doi.org/10.33645/cnc.2023.04.45.04.291.
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The archetype of the femme fatale character of Go Hye-ran, the heroine of the K-drama Misty, was analyzed by applying the Greek mythology archetype theory of the Jungian School of Bolen and the discussion of the femme fatale character in literature. A femme fatale is a female type that maximizes the negative aspects of the archetype of the goddess Aphrodite. Misty shows the tragedy that can happen when an goddess Aphrodite-archetypal woman rushes for her desire through the modern success-oriented femme fatale Go Hye-ran. She reproduces the archetype of femme fatale as a beautiful and menacing villainess, an unknown woman wrapped in a veil, and the incarnation of narcissistic desire. The femme fatale's counterpart is an immature and weak male type. Lee Jae-young is analyzed as the archetype of Ares, the goddess Aphrodite's lover, Myung-woo Ha as the archetype of Hephaestus, the husband chosen by Aphrodite, and Tae-wook Kang as the archetype of Apollo. Go Hye-ran can be said to be a true femme fatale in K-drama, which completed Misty as an archetypal drama by embodying femme fatale characters in myths and classics in a modern way.
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Sari, Yulia Puspita, and Emil Eka Putra. "ARCHETYPAL IMAGES REFLECTED IN DRACULA NOVEL BY BRAM STOKER." JURNAL BASIS 8, no. 2 (October 23, 2021): 165–72. http://dx.doi.org/10.33884/basisupb.v8i2.3848.
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This research discusses archetypal in the novel Dracula written by Stoker. The purpose of this research is to find out some archetypal images in the novel. Some of the problems that exist today are readers who do not know the meaning of archetypal images contained in a novel. The data used in this study were taken from the novel Dracula written by Stoker. In this research, the researcher applies Carl Jung's theory. This study uses descriptive qualitative research, in qualitative research the key concepts, ideas, and processes studied are part of the central phenomenon. The result of this research is that the novel Dracula has many archetypal images contained in it. The archetypes in Dracula are: sun, color, the archetype women, and wise old man. Based on the results of this study, the researcher concludes that there are several archetypes in Dracula's novel that are used to convey implied meanings through the symbols used.
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Thesalonika Alvina and Mike Wijaya Saragih. "The Archetypal Analysis on Main Characters of Stephen King's Rita Hayworth and Shawshank Redemption." DIALEKTIKA: JURNAL BAHASA, SASTRA DAN BUDAYA 10, no. 1 (July 29, 2023): 118–27. http://dx.doi.org/10.33541/dia.v10i1.5026.
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This research article explores the application of Jungian archetypal theory in analyzing Stephen King's novella, Rita Hayworth and Shawshank Redemption. The primary focus of this analysis is to uncover the archetypal identities embodied by the central characters, Andy Dufresne and Ellis "Red" Redding. Employing a close-reading method, the researcher examines the novella to gather relevant data for this study. By delving deep into their individual journeys and psychological transformations, the objective of this research is to unveil the underlying archetypal forces that shape their roles within the narrative. Drawing inspiration from Carl Jung's concept of archetypes and the collective unconscious, this analysis identifies Andy Dufresne as a manifestation of the "trickster" and "hero" archetypes, as evidenced by his portrayal in the story. On the other hand, Red embodies the "mentor" archetype, serving as a seasoned inmate and the narrator of the novella. In this way, the study sheds light on the archetypal dimensions present in the characters of the novella.
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Lang Qianwen and Lilian Lee Shiau Gee. "A STUDY OF FEMALE IMMORTAL IMAGES IN THE "CHAOYUAN XIANZHANG TU"（朝元仙仗图) FROM THE PERSPECTIVE OF THE MYTHIC-ARCHETYPAL CRITICISM." Jurnal Gendang Alam (GA) 14, no. 1 (June 26, 2024): 100–114. http://dx.doi.org/10.51200/ga.v14i1.5185.
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This paper intends to apply the mythic-archetypal critique to study the concept archetypes of human collectives and the archetypes in Taoist literature and mythology corresponding the feminine immortal images in the "Chaoyuan Xianzhang Tu." By means of image and word juxtaposition, the study investigates the emotional impacts of female immortal images on modern audiences as well as their contribution to current feminist movements. Aiming to clarify the several metaphors and underlying logic of the development of Taoist female immortal images as a symbolic system, this study analyses the Song Dynasty Taoist painting "Chaoyuan Xianzhang Tu," based on the mythic-archetypal criticism, attempting to visually reproduce mythological archetype images in the portrayal of characters in the image. The study examines the various metaphors in Taoist imagery related to the mythic-archetypal perspective, forming three hierarchical functions: "Great Mother Goddess- The Queen Mother of the West (王母) - Flowers and Fruits," "Anima-Female Immortal Worship-Female Immortal Head Portrayal," and "Eternal Life-Feathered Being-feathered sleeves," all of which allude to the ideological implications of Taoist female immortal worship. Frequently, the symbolic, artistic, and meaningful aspects of Taoist art surpass the literal intent of the surface. The "myth-archetype" theory can be used to interpret these images, thereby guiding contemporary viewers to obtain insights into themselves through Taoist visual arts and providing a potential solution to death anxiety. Additionally, the interpretation of female immortal images offers a novel possibility: the integration of yin and yang, which eliminates traditional male dominance and the concomitant "one-sided, self-centered" feminism. This perspective is applicable to the development of contemporary feminist theory. Keywords: Taoist painting, female immortal images, mythic-archetypal, feminist movements,
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Le Hong, Z., Z. Berzolla, and C. Reinhart. "The more the better? Archetype segmentation in urban building energy modelling." Journal of Physics: Conference Series 2600, no. 8 (November 1, 2023): 082004. http://dx.doi.org/10.1088/1742-6596/2600/8/082004.
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Abstract Urban building energy modelling is gaining traction as a planning tool to support widespread decarbonization of the built environment. Building-scale models allow for the evaluation of specific emission reduction policies at an urban scale. Given the limited availability of building-by-building data on construction standard and program, aggregating building information through archetypes is key, but a poorly understood step in the urban energy modelling process. In this study, different levels of archetype segmentation are explored for the city of Oshkosh, WI (∼13,000 buildings). A comparison of actual, city-level energy with UBEM simulations suggests higher levels of archetype segmentation do not necessarily lead to higher accuracy, leading to models that are both accurate and nimble enough to explore a variety of upgrade scenarios. Informing archetypal segmentation with policy-informed metrics is beneficial, but pursuing increased detail could dangerously reduce accuracy without ground-truth data.
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Sinyachkin, Vladimir P., and Alyona S. Demchenko. "Axiological archetype “Home” in I. Shukhov autobiographic trilogy “Presnov Pages”." RUDN Journal of Studies in Literature and Journalism 24, no. 4 (December 15, 2019): 660–69. http://dx.doi.org/10.22363/2312-9220-2019-24-4-660-669.
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The article is de voted to the reconstruction of the archety pe “Home” based on the material of the biographical trilogy by I. Shukhov “Presnov Pages”. The authors conclude that archetypes can be identical to axiological units, as they transmit information about the value attitudes of a community. The “Presnov Pages” trilogy is distinguished by a mnemonic narrative, which is characterized by a special accentuation of meanings. The authors use comparative analysis and hermeneutic commentary, concluding that the archetype “Home” is key to Shukhov’s work.
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Mills, Jon. "The Essence of Archetypes." International Journal of Jungian Studies 10, no. 3 (February 8, 2018): 199–220. http://dx.doi.org/10.1080/19409052.2018.1503808.
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Jung’s notion of the archetype remains an equivocal concept, so much so that Jungians and post-Jungians have failed to agree on its essential nature. In this essay, I wish to argue that an archetype may be understood as an unconscious schema that is self-constitutive and emerges into consciousness from its own a priori ground, hence an autonomous self-determinative act derived from archaic ontology. After offering an analysis of the archetype debate, I set out to philosophically investigate the essence of an archetype by examining its origins and dialectical reflections as a process system arising from its own autochthonous parameters. I offer a descriptive explication of the inner constitution and birth of an archetype based on internal rupture and the desire to project its universality, form, and patternings into psychic reality as self-instantiating replicators. Archetypal content is the appearance of essence as the products of self-manifestation, for an archetype must appear in order to be made actual. Here we must seriously question that, in the beginning, if an archetype is self-constituted and self-generative, the notion and validity of a collective unconscious becomes rather dubious, if not superfluous. I conclude by sketching out an archetypal theory of alterity based on dialectical logic.
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Yang, Yi-Han, Ying Wang, and Jing Wang. "Perception Measurement of City Brand Archetype in Xiamen, Zhangzhou, and Quanzhou-Based on Projection Method Analysis." Business Prospects 2, no. 2 (December 1, 2021): 71–77. http://dx.doi.org/10.52288/bp.27089851.2021.12.12.
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City branding is the most concentrated embodiment of city image and the most valuable intangible asset of a city. City branding can attract investors, talents, tourists, and the public’s attention to the city, as well as enhance the competitiveness of the city and bring greater economic benefits and growth potential to the city. Past studies in the context of city branding systematically focus on the development, shaping and communication. Little is known on the combination of city branding and brand archetypes. The projection technique is applied for this research. The objective of this research is to explore the archetypes of city brand based on the Twelve Chinese Cultural Archetypes theory, and takes Xiamen, Zhangzhou, and Quanzhou as the examples. The research reveals that Xiamen belongs to the archetype of “Beauty”, Zhangzhou is close to the archetype of “Neighborhood”, and Quanzhou belongs to the archetype of “Benevolent”.
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Hu, Xiao Tao. "A Study on Design Archetypes Based on “Without Thought Design”." Applied Mechanics and Materials 224 (November 2012): 189–92. http://dx.doi.org/10.4028/www.scientific.net/amm.224.189.
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By analyzing the meaning of “Without Thought Design”, the author tries to sum up the definition of design archetype. Design archetype can help designers accumulate rich experience in product design, and Designers can accumulate more design archetypes through three ways: classic groceries, unconscious actions and potential demand.
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Sudarmanto, Budi Agung. "ARKETIPE KOMERING DALAM CERPEN “JANGAN TATAP SUKUKU” KARYA OKSA PUKO YUZA (Komering Archetype in “Jangan Tatap Sukuku” By Oksa Puko Yuza)." Kandai 13, no. 1 (August 24, 2017): 109. http://dx.doi.org/10.26499/jk.v13i1.161.
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Archetype is a form of universal thought (idea) that contains of huge emotion. Archetype constitutes a permanent deposit or collective unconsciousness in psyche (soul) from the constantly repeated for many generations. Archetype consists of persona, anima and animus, and shadows. The short story “Jangan Tatap Sukuku” describes archetype of Komering society (tribe). By using psychological literature approach, those archetypes are found. Persona is related to the general description of Komering society represented by Yuza. Anima and animus are the interchangeable side of Yuza’s femininity and Risti’s masculinity. Shadows relates to the stereotype of Komering society as collectivity, and some individual cases as individual representation of Komering tribe.
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ORAN, Damla Fatma. "THE MOTHER ARCHETYPE and HANDS ON HIPS MOTIF." Zeitschrift für die Welt der Türken / Journal of World of Turks 13, no. 1 (April 15, 2021): 335–55. http://dx.doi.org/10.46291/zfwt/130117.
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Symbols have become the most important tool for the human being’s self-expression from the first cave paintings to architecture. Each symbol has formed with values such as a message, thought and wish. In the memory of almost in every culture, the definition of weaving has been done over concepts such as eternity, immortality and plentifulness, however there is scarcely any data about their starting point. Archetype concept can be used to fill in these data blanks. Archetypes, propounded by the Swiss Psychiatrist Carl Gustav Jung, modelling the human character and collective unconscious relations, have been efficient in bringing the mythological elements to come in sight. Concepts such as great mother and mother goddess, showing similarity in many geographies, is the biggest example of the mythologies shaped with collective unconscious. Many motifs in weaving involve mythological elements. Therefore, the relation between motif and archetype will provide benefits for defining the output sources of symbols. One of the most important archetypes developed by Jung is the “Mother” archetype. The motif which corresponds to mother archetype is the Hands on Hips in Anatolian weavings. Literature survey has been conducted in this study, emphasizing the relation between one of the symbolic building blocks of Turkish weaving arts; Hands on Hips motif and the mother archetype and as a result of the study, it is surmised that mother archetype has been a precipitating element in motherhood concept in reflecting to the motifs. Key Words: Hands on Hips Motif, Mother Archetype, Weaving, Carl Gustav Jung.
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Marie Mamchur, Carolyn. "IN THE ARMS OF AN ARCHETYPE." EPH - International Journal of Humanities and Social Science 3, no. 4 (November 10, 2018): 11–18. http://dx.doi.org/10.53555/eijhss.v3i4.59.
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Exploring the powerful nature of archetypes as they grab hold and thrust us, unaware, or release us into the conscious experience of their energy, In the arms of an archetype describes the author’s personal journey from one archetype, The Lover, to another, the Creator. Weaving narrative and poetry, psychological discourse and philosophy, the article examines the call and the shadow side of these two archetypes and the influences each had on the journey of a young girl into womanhood. The article presents a heartfelt reflection of Jung’s claim that “Our personal psychology is just a thin skin, a ripple on the ocean of collective psychology … and the archetypes are the real decisive forces, they decide the fate of man.”
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DJAKELI, Kakhaber, and Sheb TRUE. "What is Brand Archetype Portrait (BAPOR) and How to Calculate Brand Archetype Power (BAPOW)." Journal of Business 6, no. 1 (October 12, 2018): 27–32. http://dx.doi.org/10.31578/.v6i1.119.
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Why to establish Brand Archetype Portrait (BAPOR) and calculate Brand Archetype Power (BAPOW)? What is the advantage of the portrait? The answer is simple - The portrait of a person shows more character than picture. When we speak about personality, it is logical to try to understand the character of a person throughportrait building than photography. We intend to extent the same principle for strategic brand management and offer a totally new method of brand portrait creation. Therefore, it is interesting to find out how the brand portrait is created. To establish portraits of brands we need meaningful symbols. These symbols can be archetypes of Jung. They are “forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time as individual products of unconscious origin” (Jung,1980). As we all know the unconscious was at the center of Jung's interests. Archetypes must help us in Brand Knowledge. “This brand knowledge affects how consumers respond to products, prices, communications, channels and other marketing activity -increasing or decreasing brand value in the process (Keller, 2003)”. To brand archetype portrait idea, we went through the marketing research done at KennesawState University, Coles College of Business. The purpose of the study was to find how some fast-food brands are positioned in the minds of students. Suggesting a totally new tool - Brand Archetype Portrait (BAPOR), we believe it will be a necessary stage in the strategic brand development. Keywords: archetype development, archetypes of Jung, branding, brand personality, strategic brand management, strategic marketingJEL: M31
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Fike, Matthew. "The Castaway Archetype in Two Tales of an Island Year." Journal of Jungian Scholarly Studies 18, no. 1 (April 22, 2023): 9–30. http://dx.doi.org/10.29173/jjs219s.
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The castaway archetype is examined in Lucy Irvine’s Castaway and Gerald Kingsland’s The Islander—dual accounts of a year spent on Tuin Island in the Torres Strait north of Australia. The castaway archetype adds a survivalist theme to C. G. Jung’s interest in living simply and close to nature—as he did at Bollingen—and intersects with his ideas in the essay “Archaic Man.” In general, castaways’ exposure to extreme isolation, survival conditions, and perils both physical and psychological activates an inheritance from ancient humans. However, contrasting markedly with Jung’s positive ideal in “Marriage as a Psychological Relationship,” Irvine and Kingsland live at cross-purposes because they constellate incompatible archetypes, which results in what Anthony Stevens calls the “frustration of archetypal intent.” Kingsland enacts the husband, but Irvine enacts the castaway; he loves her erotically, but her passion is for the island. Although projection, compensation, and enantiodromia complicate matters, the experience proves psychologically instructive for both, though the lessons are hard won.
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Cousens, Laura. "From Diamonds to Dollars: The Dynamics of Change in AAA Baseball Franchises." Journal of Sport Management 11, no. 4 (October 1997): 316–34. http://dx.doi.org/10.1123/jsm.11.4.316.
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Sport franchises are challenged to operate within the fast-changing environment of the professional sport industry. The purpose of this paper is to ascertain the extent to which these organizations are changing and to understand why some organizations have embraced the competitive strategies and institutional beliefs of their contemporary environment, while others have remained relatively unchanged. The concept of archetypes was used to create two templates for professional sport franchises: The sport-centered archetype and the business-centered archetype. Data were then collected from interviews with representatives of five AAA baseball franchises, documents were retained from the league's public relations firm and the franchises themselves, and information was assembled from newspapers and trade magazines. The results of the research indicated that one organization was in the sport-centered archetype, three were in the business-centered archetype, and one was between the two archetypes. It was found that a trigger for change and the ownership of the franchise impacted heavily on the ability of the franchises to adapt to their contemporary environment.
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Błocian, Ilona. "Archetype and matrix image (potential forms of an image)." Vestnik of Saint Petersburg University. Philosophy and Conflict Studies 37, no. 1 (2021): 154–61. http://dx.doi.org/10.21638/spbu17.2021.112.
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The article is devoted to the analysis of potential forms of the image in culture and the development of the Jungian concept of an archetype in Wunenburger, Bachelard, Durand and modern cultural studies. The notion of archetype in Carl Jung’s concept is related to the distinction between the archetype in itself, noumenon and archetype image conceived as a phenomenal manifestation of archetypal forms in the space-time, historical and social reality. This distinction has a Kantian lineage, which Jung was clearly conscious of. He provides a reference to the conception of Kant, calling it “a school of philosophical criticism” several times in his writings. In the studies of Jung’s concept, his approach to transcendentalism (Z. Rosińska) is at times present, and a certain type of its specific, evolutionary interpretation is used. The archetype, being a “thing in itself ”, determines the appearance of phenomenal forms in the space-time, historical and social world, while remaining outside the direct entanglement and referring to the evolutionally active sphere of the unconscious as an anthropological datum. The archetypal image expresses the permanent approximation of manifestation of the semantic core of the archetype itself. The notion of an archetype has evolved in contemporary understandings and conceptions; it was conceived as a psychological expression of the evolutionary pattern of behavior, as an affective-representative node and ante rem of an idea, as a hermeneutic pattern of meaning or as a kind of matrix image. The archetype can be understood in connection with anthropological structures or with a cultural image; one way of comprehension does not exclude the other.
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Темиргазина, Зифа. "БАТЫР В КАЗАХСКОМ ЭПОСЕ КАК АРХЕТИП ГЕРОЯ: ТЕОРИИ А. МАРГУЛАНА И СОВРЕМЕННЫХ ИССЛЕДОВАТЕЛЕЙ." LANGUAGE AND LITERATURE: THEORY AND PRACTICE 110, LANGUAGE, LITERATURE (March 2, 2024): 49–56. http://dx.doi.org/10.52301/2957-5567-2024-1-49-56.
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The article deals with the image of a hero in the Kazakh heroic epic in the works of academician Alkey Margulan from the point of view of the theory of archetypes. We have established forms of representation of the cultural archetype "batyr" as an element of the Kazakh cultural unconscious, influencing the modern patterns of Kazakh behavior. Modern researchers say that the archetypal nature of batyrs in the Kazakh culture of nomads is expressed in the existence of a social institution of batyrs, which has developed over many centuries of the existence of the Turks