Dissertations / Theses on the topic 'Arabic social media'
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Alhazmi, Samah. "Linking Arabic social media based on similarity and sentiment." Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/linking-arabic-social-media-based-on-similarity-and-sentiment(04288028-707c-46f2-a028-8ee3066dfa89).html.
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A large proportion of World Wide Web (WWW) users treat it as a social medium, i.e. many of them use the WWW to express and communicate their opinions. Economic value or utility can be created if these utterances, reactions, or feedback are extracted from various social media platforms and their content analysed. Some of these benefits are related to e-commerce, marketing, product improvements, improving machine learning algorithms etc. Moreover, establishing links between different social media platforms, based on shared topics and content, could provide access to the comments of users of different platforms. However, studies to date have generally tackled the area of content extraction from each type of social media in isolation. There is a lack of research of some aspects of social media, namely, linking the references from a blog post, for example, to information related to the same issue on Twitter. In addition, while studies have been carried out on various languages, there has been little investigation into social media in the Arabic language. This thesis tackles opinion mining and sentiment analysis of Arabic language social media, particularly in blogs and Twitter. The thesis focuses on Arabic language technology blogs in order to identify the expressed sentiments and then to link an issue within a blog post to relevant tweets in Twitter. This was done by assessing the similarity of content and measuring the sentiments scores. In order to extract the required data, text-mining techniques were used to build up corpora of the raw blog data in Modern Standard Arabic (MSA) and to build tools and lexicons required for this research. The results obtained through this research contribute to the field of computer science by furthering the employment of text-mining techniques, thus improving the process of information retrieval and knowledge accumulation. Moreover, the study developed new approaches to working with Arabic opinion mining and the domain of sentiment analysis.
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Itani, Maher. "Sentiment analysis and resources for informal Arabic text on social media." Thesis, Sheffield Hallam University, 2018. http://shura.shu.ac.uk/23402/.
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Online content posted by Arab users on social networks does not generally abide by the grammatical and spelling rules. These posts, or comments, are valuable because they contain users' opinions towards different objects such as products, policies, institutions, and people. These opinions constitute important material for commercial and governmental institutions. Commercial institutions can use these opinions to steer marketing campaigns, optimize their products and know the weaknesses and/ or strengths of their products. Governmental institutions can benefit from the social networks posts to detect public opinion before or after legislating a new policy or law and to learn about the main issues that concern citizens. However, the huge size of online data and its noisy nature can hinder manual extraction and classification of opinions present in online comments. Given the irregularity of dialectal Arabic (or informal Arabic), tools developed for formally correct Arabic are of limited use. This is specifically the case when employed in sentiment analysis (SA) where the target of the analysis is social media content. This research implemented a system that addresses this challenge. This work can be roughly divided into three blocks: building a corpus for SA and manually tagging it to check the performance of the constructed lexicon-based (LB) classifier; building a sentiment lexicon that consists of three different sets of patterns (negative, positive, and spam); and finally implementing a classifier that employs the lexicon to classify Facebook comments. In addition to providing resources for dialectal Arabic SA and classifying Facebook comments, this work categorises reasons behind incorrect classification, provides preliminary solutions for some of them with focus on negation, and uses regular expressions to detect the presence of lexemes. This work also illustrates how the constructed classifier works along with its different levels of reporting. Moreover, it compares the performance of the LB classifier against Naïve Bayes classifier and addresses how NLP tools such as POS tagging and Named Entity Recognition can be employed in SA. In addition, the work studies the performance of the implemented LB classifier and the developed sentiment lexicon when used to classify other corpora used in the literature, and the performance of lexicons used in the literature to classify the corpora constructed in this research. With minor changes, the classifier can be used in domain classification of documents (sports, science, news, etc.). The work ends with a discussion of research questions arising from the research reported.
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Alhaythami, Hassan Mohammed. "THE PSYCHOMETRIC PROPERTIES OF THE ARABIC VERSIONSOF THE SOCIAL NETWORKING TIME USE SCALE AND THE SOCIAL MEDIA AND ACADEMIC PERFORMANCE OF STUDENTS SCALE AMONG UNIVERSITY STUDENTS IN SAUDI ARABIA." Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent158746740437348.
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Camuti, Alice, and Stacey J. Fisher. "Qualitative Analysis of Text Message Construction Practices in Native Speakers of Arabic." Digital Commons @ East Tennessee State University, 2013. https://dc.etsu.edu/etsu-works/4693.
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Khodier, Nesma Magdy VCUQ. "The Future of Arabic Music: No sound without silence." VCU Scholars Compass, 2016. http://scholarscompass.vcu.edu/etd/4170.
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For centuries, Arabic music has been intrinsically linked to Arab culture and by extension bonded to the environmental landscape of the region, reflecting their emotions, moods, and behaviors. Numerous technological advancements in the latter half of the twentieth century, have greatly affected the rich legacy of Arabic music, significantly impacting the natural progression of traditional Arabic musical genres, scales, and instrumentation.
This thesis serves as an introduction to generative methods of music production, specifically music generated through gestures. Through generative music, and its unique ability to map gestures to different musical parameters, music can be produced using computer algorithms.
The outcome of this thesis aims to demystify the intricacies of recent technological advancements to enable the musician and the audience to incorporate responsive technology into their ensembles. This approach aims to further evolve Arabic music, using the concepts of Arabic music creativity while addressing international accessibility through integration.
The intention of this thesis is to bridge between the contemporary and the traditional Arabic audiences and provides insight into a possible future of Arabic music based on its own fundamental principles.
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Abdel-Sattar, Nesrine M. A. K. "Innovation in Arabic online newsrooms : a comparative study of the social shaping of multimedia adoption in Aljazeera Net, Almassae and Almasry Alyoum in the context of the Arab Spring." Thesis, University of Oxford, 2013. http://ora.ox.ac.uk/objects/uuid:a442328b-2288-4731-b140-2c3a6d0bd91b.
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This study focuses on the factors shaping innovation in online newsrooms in three nations of the Arab World, with particular interest in the adoption of multimedia news innovations. Applying theoretical perspectives from the social shaping of technology and the diffusion of innovation literature, this study sought to identify the key factors shaping the innovation process. Field studies were based in three Arabic newsrooms: Aljazeera Net in Qatar, Almasry Alyoum in Egypt, and Almassae in Morocco. The case studies are grounded in two weeks of participant-observation field research within each online newsroom, along with over 100 in-depth interviews with those involved in the production of online news, and online archival reviews of the three news portals since their inception. Field research began with participant observation at Aljazeera in 2010, prior to the uprisings of the Arab Spring, and continued through early 2013. The political context of each newsroom during the field research became a major aspect of the innovation process of each case study. The thesis reinforces a wide range of social, economic, and organizational factors in the adoption and adaptation of multimedia technologies in the newsrooms studied, supporting earlier research on newsroom innovation across other regions of the world. For example, conceptions about ‘ideal’ industry multimedia models for the modern newsroom were important in each case. However, in the political context of events related to the Arab Spring, the overriding importance of the larger political context emerged in each case. The significance of this observation suggests that research on news organizations cannot take the political context for granted and should more explicitly embed it in discussion of the social shaping of innovation, even under more stable and liberal political conditions. There is a relative lack of systematic empirical research on Arabic newsrooms among studies of news innovation. Looking at the political context of emergent or weak democracies and their influence on modern multimedia newsrooms especially during crisis events, therefore, can contribute to the development of theory and research in Western democracies; and reintroduce politics into theories of innovation within modern newsrooms. This study suggests that future scholarship brings politics into the study of the social shaping of newsroom innovation without losing the many significant advances of existing research in more liberal democratic Western contexts of the multimedia newsroom.
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Alfaisal, Rafif. "Le média satellitaire dans le monde arabe : spécificités, métamorphoses et enjeux. Le cas de quatre chaînes influentes." Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM5903.
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Dans ce travail, notre intérêt s'est porté sur la télévision satellitaire dans le monde arabe. Le champ médiatique arabe a connu d'importantes transformations notamment en ce qui concerne la télévision avec l'apparition de chaînes de télévision satellitaires.A fin de saisir les articulations qui existent entre la télévision satellitaire, et publique nous utilisons la méthode descriptive analytique, associée à une technique interprétative comparative qui nous permettra de comprendre et d'interpréter les résultats issus de l'analyse des contenus médiatiques émis par les quatre chaînes concernées dans ce travail. Cette méthode d'enquête par entretiens permettra une plus grande visibilité et une meilleure compréhension des représentations politiques que construisent les médias à travers les discours des médiateurs dans les domaines étudiés.Cette méthode d'enquête par entretiens permettra une plus grande visibilité et une meilleure compréhension des représentations politiques que construisent les médias à travers les discours des médiateurs dans les domaines étudiésIn this work, our interest is focused on satellite television as a tool for information and communication in the Arab world. The Arab media landscape has undergone major transformations in particular with regard to television with the advent of satellite TV channels. Our approach is multidisciplinary rather with references within rather information science and communication, and political science. The articulation of concepts within these two disciplines is needed to address the issue of this work regarding the role of satellite television in the creation of a public space in the Arab world.We use the analytical descriptive method, combined with a comparative interpretative technique that will allow us to understand and interpret the results from the analysis of media content delivered by the four chains involved in this work.This method of survey interviews allow greater visibility and a better understanding of political representations constructed by the media through speech mediators in the areas studied
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Almfleah, A. M. A. "Social media use by public relations departments in Saudi Arabia." Thesis, University of Salford, 2017. http://usir.salford.ac.uk/44777/.
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The aim of this research is to study and compare the use of social media by public relations departments in the Saudi Telecommunications Company (STC) and The Saudi Ministry of Commerce and Industry (Saudi MCI). An integration of cross-sectional and archival research designs was implemented using both secondary and primary data. Qualitative primary data was collected through face-to-face semi-structured interviews, with 12 purposively selected senior public relations and communications’ officials PR and communication practitioners working at STC (n= 7) and Saudi MCI (n= 5). Quantitative primary data was collected through web-administered surveys designed using Google survey Forms (N= 511) and whose links were placed in the STC (n= 262) and Saudi MCI (n= 249) with Facebook pages and Twitter handles. Quantitative data was analysed using SPSS version 21, after data preparation and arrangement in Microsoft Excel 2013 Interview and archival data were analysed using inductive content and thematic analysis, which led to the development of thematic maps. The findings showed that both STC and Saudi MCI use social media to publicise their activities through public information, lobby public support for their positions, enhance information quality and provide a question and answer platform for their publics. Findings show that both STC and Saudi MCI were ethical in their PR practices. The usage of Facebook and Twitter changed the way STC and MCI PR practitioners engage with their publics and stakeholders by easing contacts between the organisation and the public, allowing the public access to important information and enabling the public a voice in the engagement especially through criticising the organisation. The findings also showed that the private and public organisations in Saudi Arabia exploit the social media affordances comprising visibility, editability, persistence, and association.
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Alhashem, Anwar M. "Social Media Use and Acceptance Among Health Educators in Saudi Arabia." OpenSIUC, 2015. https://opensiuc.lib.siu.edu/dissertations/1017.
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More than half the population of Saudi Arabia has access to the Internet and social media, which are considered to be the fastest growing methods of communication in the region. The Saudi Ministry of Health encourages health-care providers, health professionals, and health organizations to accept and actively engage in using technology for improving health practices. Despite their increasing importance, there is little published literature on social media use and acceptance among health educators in Saudi Arabia. The purpose of the present study was to better understand the factors that determine the use and acceptance of social media. The theoretical framework consisted of the unified theory of acceptance and use of technology (UTAUT) as well as an extension to that theory. Through this lens, the study investigated how personal innovativeness in information technology and level of education may influence behavioral intention or use of social media among health educators in Saudi Arabia. A cross-sectional design was employed to determine the relationships among the specified factors. The participants included 320 health educators who filled out an online survey that had been constructed and validated in the literature. Findings indicated that performance expectancy, social influence, and personal innovativeness have a significant positive influence on behavioral intention. Facilitating conditions were negatively significant to user behavior. As anticipated, age and level of education were successfully shown to be a moderator. The study also discussed social media usage patterns among health educators in Saudi Arabia for personal and health-education purposes.
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Khalil, Joseph F. "Youth-Generated Media in Lebanon and Saudi Arabia." OpenSIUC, 2010. https://opensiuc.lib.siu.edu/dissertations/146.
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Broadly defined as self-expressive media and communication artifacts, youth-generated media have become more ubiquitous as media-making tools became cheaper, smaller and more accessible. Moving beyond questions of media effects and consumption, this dissertation explores why and how street racing followers, graffiti artists, web activists, demonstration organizers and others are developing and circulating media artifacts in Lebanon and Saudi Arabia. What motivates them? What type of media are they developing? How do youth conceptualize, execute and distribute their media? What social, economic, cultural contexts are affecting these productions? And what are the implications of youth-generated media on Arab discourse? Drawing on six months of fieldwork, I use a multidisciplinary comparative approach to advance an underrated issue in global media studies. To meet this objective, the dissertation is organized in eight chapters. The first three chapters provide theoretical underpinnings and methodological considerations for an empirically based and theoretically inspired framework to study youth-generated media. Chapters four and five examine specific recent social movements in Lebanon (Independence 05 and July 06 War); while chapters six and seven analyze specific discourses related to Saudi youth leisure time (al-Faragh) and employment policies (Saudization). In their totality, these cases are not an exhaustive list but an illustrative representation of youth-generated media `pulsed' at a particular juncture in Arab youth history.
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Alshammari, Khlood Eid. "Role of Social and Mainstream Media on Learning English Language in Saudi Arabia." University of Dayton / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1555939025764709.
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Algarni, Mohammed Ayedh. "The Use of Social Media in Informal Scientific Communication Among Scholars: Modeling the Modern Invisible College." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc500018/.
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The concept of the invisible college is a key focus of scientific communication research with many studies on this topic in the literature. However, while such studies have contributed to an understanding of the invisible college, they have not adequately explained the interaction of social and structural processes in this phenomenon. As a consequence, past research has described the invisible college differently based on researchers’ perspectives, resulting in misinterpretations or inconsistent definitions of the relevant social and structural processes. Information science and related disciplines have focused on the structural processes that lead to scholarly products or works while placing less emphasis on the social processes. To advance understanding of the invisible college and its dimensions (including both social processes and structural processes), a proposed model (Modern Invisible College Model, MICM) has been built based on the history of the invisible college and Lievrouw’s (1989) distinction between social and structural processes. The present study focuses on the social processes of informal communication between scholars via social media, rather than on the structural processes that lead to scholarly products or works. A developed survey and an employed quantitative research method were applied for data collection. The research population involved 77 scholars from the Institute of Public Administration (IPA), in Saudi Arabia. Descriptive statistics, frequency and percentage were conducted for each statement. Means and standard deviations were calculated. The results indicate that the majority of participants heavily use social media for scientific communication purposes. Also, the results confirm that scholars consider social media to be an effective and appropriate tool for scientific communication. Seven factors were found in the findings to have positive correlations with uses and gratifications theory and the use of social media. This research contributes to and benefits scholars, reference groups (i.e., the invisible college itself), and institutions, and provides insight about the systematic development of indices for the use of informal communication channels.
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Althiabi, Shaker. "The emergence of social media networks and their impacts on professional journalism practices in Saudi Arabia." Thesis, Nottingham Trent University, 2017. http://irep.ntu.ac.uk/id/eprint/34881/.
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This thesis explores the emergence of social media networks and their impacts on professional journalism practices in Saudi Arabia, using two qualitative methods for its data collection. The methods of interviews and observation obtained from two emergent YouTube channels Sa7i and Telfaz11, and from series of journalists represent six traditional newspapers in Saudi Arabia. The main focus of this study is emergent YouTube channels in Saudi Arabia and how these channels, as new media organisations, or perhaps even new news organisations given the way that they blur politics and entertainment, place pressure on traditional media to create and adapt content that is more relevant to the under 30 generation that is so prominent in Saudi Arabia. This thesis also studies the impact of Twitter, which has given voice to many ordinary people and in turn has exerted pressure on newspapers and journalism practices to create content that bears a greater relation to everyday lived experience. The analysis and discussion of this study has divided into two main parts. First, YouTube channel content that has resulted in three main concerns: the use of satire; censorship and audiences engagement; and the impact on traditional media and professionalism. Second, the impact of Twitter on journalism practices which also resulted in three main concerns: policies and regulations; press freedom; and interaction and accountability. This thesis will argue that a digital public sphere is fractured and comprising of various layers that come together to create an overall dialogue within society. Therefore it argues that we need to think differently about what constitutes a public sphere in the digital age.
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Aljasir, Shuaa Abdulrahman. "An investigation of Facebook usage by university students in Saudi Arabia." Thesis, Coventry University, 2015. http://curve.coventry.ac.uk/open/items/088175cb-851b-4fc3-ba41-dd61591f04d9/1.
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Compared with face-to-face communication, Facebook use may provide opportunities for greater interaction in a relatively uncensored environment. This research aimed to critically investigate how Saudi university students are using these opportunities. It employs a theoretical framework drawn from uses and gratifications theory, social penetration theory, and social role theory. A mixed methods approach was used over three sequential phases. The research began with a quantitative questionnaire completed by 372 Saudi university students to investigate the gratifications they obtained from using Facebook and to identify a typology of Facebook users. This was followed by thematic and quantitative content analyses of profiles of a sub-sample of 50 students to explore the status updates they generated and the types of information they disclosed. To investigate in greater depth the themes that emerged from the previous phases, a final qualitative interview was conducted with 20 of the students. The results revealed that, Saudi students used Facebook as a virtual space within which they engaged in several activities. It allowed for cross-cultural and cross-gender communication. Facebook also enabled them to be citizen journalists, sharing, discussing, and analysing current affairs. They as well used Facebook to defend their religious beliefs and advocate Islamic values. Saudi university students showed that they are willing to jeopardise the privacy of their personal information to maximise the rewards they obtain from using Facebook as long as these rewards outweigh the expected costs from such disclosure. Despite belonging to a gender-segregated society, analysis of gender differences conducted across all three research phases revealed that the gap between genders in their Facebook usage is narrower than in offline settings.
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Alayaf, Abeer. "Correlates of Facebook use Intensity - A Saudi Arabian Study." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/31929.
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This study measures Facebook use intensity in residents of Saudi Arabia, and distinguishes between Saudi citizens and non-Saudi residents. This is achieved through an analysis of the antecedents and the consequences of Facebook use intensity. The sample used consists of 135 Saudi and 66 non-Saudi participants, all of whom were Facebook users aged 18 or older. The “snowball” technique was used in this study. Data was collected through a face-to-face questionnaire, and analyzed using IBM SPSS Statistics. Results show that there were significant relationships between the antecedents and the consequences of Facebook use intensity. Non-Saudi residents are shown to use Facebook to keep in touch with their families and friends more than Saudi do, while Saudi citizens use Facebook to search for products more than non-Saudi. The two groups are also quite different in terms of their online shopping behavior, including the sources of information and recommendations they prefer when researching a product. This study shows that there is a relationship between participants’ Facebook usage, and their demographics, personality, motivations, and values. The major limitation of this study is that it was conducted in only one city: Riyadh. Therefore, additional research should be carried out in other cities with larger samples. This thesis makes a special contribution to the literature, as it is the first to consider both the antecedents and the consequences of Facebook use intensity in a single study. It is also the first study to analyze the relationship between the Six Dimensional Achievement Motivation Scale (Jackson, Ahmed, and Heapy, 1976), the Rokeach Value System (1973), and Facebook use intensity in the world in general, and Saudi Arabia in particular.
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Helal, M. "An investigation of the use of social media for e-commerce amongst small businesses in Saudi Arabia." Thesis, University of Salford, 2017. http://usir.salford.ac.uk/42451/.
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While the literature on e-commerce in Saudi Arabia covers the limitations of its adoption in the country, it does not identify and discuss the business phenomenon witnessed in recent times in Saudi Arabia. As businesses around the world have taken advantage of the power of social media by adopting the best strategies to incorporate it into their business models, small businesses in Saudi Arabia have been using social media platforms to conduct most of their e-commerce activities. This research contributes to knowledge by exploring a new business phenomenon that investigates the use of social media to overcome the limitations of e-commerce amongst small businesses in Saudi Arabia. The research adopts a qualitative, interpretive philosophical perspective using a multiple case study strategy. Using four small businesses in Saudi Arabia to investigate the phenomenon, it was found that traditional e-commerce has many inhibiters constraining its adoption and diffusion in Saudi Arabia. It was also found that social media provided these small businesses with many social commerce benefits that contributed in overcoming most of the e-commerce inhibiters. Such benefits enabled small business to build trustworthy relationships with customers that proved to be the key factor for the success of the social media shopping phenomenon. In addition, it was found that customers perceived the use of social media platforms for purchasing purposes as a more enjoyable and social alternative to traditional e-commerce. Through the lens of Social Capital Theory, the findings were analysed and a conceptual model was developed, ‘The SC-SC Model’. The conceptual model illustrates the impact of social capital on social commerce for small businesses in Saudi Arabia that used social media as their trading platform. The model suggests that there is a direct relationship between social capital, word of mouth and trust in the context of small businesses in Saudi Arabia. The concept is capable of providing small businesses in Saudi Arabia with an understanding of the importance of the relationship between word of mouth, trust and social capital. This research also contributes to knowledge by developing a methodological technique for extracting data from online social media platforms. Such technique would be beneficial to researchers that wish to examine and study social media platforms.
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Albar, Ali Aldroos. "Development of an Instrument to Measure the Level of Acceptability and Tolerability of Cyber Aggression: Mixed-Methods Research on Saudi Arabian Social Media Users." Thesis, University of North Texas, 2016. https://digital.library.unt.edu/ark:/67531/metadc849766/.
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Cyber aggression came about as a result of advances in information communication technology and the aggressive usage of the technology in real life. Cyber aggression can take on many forms and facets. However, the main focus of this study is cyberbullying and cyberstalking through information sharing practices that might constitute digital aggressive acts. Human aggression has been extensively investigated. Studies focusing on understanding the causes and effects that can lead to physical and digital aggression have shown the prevalence of cyber aggression in different settings. Moreover, these studies have shown strong relationship between cyber aggression and the physiological and physical trauma on both perpetrators and their victims. Nevertheless, the literature shows a lack of studies that could measure the level of acceptance and tolerance of these dangerous digital acts.
This study is divided into two main stages; Stage one is a qualitative pilot study carried out to explore the concept of cyber aggression and its existence in Saudi Arabia. In-depth interviews were conducted with 14 Saudi social media users to collect understanding and meanings of cyber aggression. The researcher followed the Colaizzi’s methods to analyze the descriptive data. A proposed model was generated to describe cyber aggression in social media applications. The results showed that there is a level of acceptance to some cyber aggression acts due to a number of factors.
The second stage of the study is focused on developing scales with reliable items that could determine acceptability and tolerability of cyber aggression. In this second stage, the researcher used the factors discovered during the first stage as source to create the scales’ items.
The proposed methods and scales were analyzed and tested to increase reliability as indicated by the Cronbach’s Alpha value. The scales were designed to measure how acceptable and tolerable is cyber-bullying, cyber-stalking in Saudi Arabia and the sharing of some information in social media applications. The results show a strong tolerance level of those activities. This study is a valuable resource for advanced-level students, educators, and researchers who focus on cyber security, cyber psychology, and cyber aggression in social network sites.
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Alanazi, Norah. "A study of the influence of social media communication technologies on family relationships in the kingdom of Saudi Arabia." DigitalCommons@Robert W. Woodruff Library, Atlanta University Center, 2015. http://digitalcommons.auctr.edu/dissertations/3133.
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This study investigates the effects of using social media communication on family relationships in the Kingdom of Saudi Arabia. A quantitative methodology with a descriptive design was used to determine the relationship between the independent variable (family relationships) and the dependent variable (social media communication). There were 499 participants involved in this research survey, and their ages ranged from 20 to 50 years and up for both males and females. The research shows that there is no significant social media communication effect on relationships between family members, including husband and wife and parent-children, in the Kingdom of Saudi Arabia. The finding shows that participants do not agree that social media influences relationships with married partners and family members. Even though the usage of social media has become a phenomenon in recent days, Saudi Arabian families are still keeping their strong and traditional relationships.
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Khashogji, Lina N. "The influence of social media on gendered identity in Saudi Arabia, in relation to the religious curriculum throughout Saudi schools : media, politics and human development." Thesis, Kingston University, 2016. http://eprints.kingston.ac.uk/37876/.
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This thesis addresses the influence of Twitter on the development of female individualism in Saudi Arabia in relation to the religious curriculum. It reveals the process of this development through two different environments, the physical environment in religious education and the virtual environment in the form of Twitter. The thesis is based on a combination of methods (largely qualitative data obtained from observations, semi-structured interviews and questionnaires). It develops a theoretical framework based on gendered identity as the central concept of this research. the framework positions this concept within two fields of research : feminist approaches to gender and psychological approaches to identity. This thesis presents and innovative approach to the analysis of female individuality. Methodologically, the thesis establishes a position that informs the overall analysis between two different settings, i.e., the physical environment of Saudi schools, which illustrates long-established definitions of the Saudi female as the foundational unit of the analysis. It then moves to an analysis of these definitions in the virtual environment of Twitter, revealing how the different characteristics of the virtual environment influences definitions of identity, the formation of perceptions and the relationships between authorities. In conclusion, the thesis presents significant findings and recommendations.
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Abuljadail, Mohammad Hatim. "Consumers' Engagement with Local and Global Brands on Facebook in Saudi Arabia." Bowling Green State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1496849044166664.
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Al-Ahmed, Mohammed S. "Mass media and society : the six normative theories and the role of social, political and economic forces in shaping media institutions and content : Saudi Arabia : a case study." Thesis, University of Leicester, 1987. http://hdl.handle.net/2381/34594.
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This is a study of the media of mass communication in Saudi Arabia in relation to the social, political, economic and cultural features of Saudi Arabian society. It takes as its starting point the idea of "normative" theories of the press as originally formulated by Siebert and his Colleagues in 1956 and extended by McQuail in 1983. These authors saw the media systems of different countries as approximating to one of four (later six) ideal types, each represented by a different media theory, which in turn derives from the political and economic characteristics of the country in question. Siebert classified the Saudi Arabian media as conforming to his Authoritarian theory of the media. An important objective of the present research was to assess the adequacy and accuracy of this classification particularly in the light of the later formulated "Development Media Theory" (something which was in itself to be critically examined in the context of historically changing conceptions of development). The history of the Arabian peninsula is traced and Saudi Arabia's political, economic and social structures are examined in detail in order to show how these factors influence the nature of the Saudi media. The development, functioning and content of the media are described, and a case study of one press establishment is offered in illustration. Saudi media policy and the laws and regulations governing the media are explained with reference to official documents. This analysis leads to the conclusions that the Saudi Arabian media system does indeed display a number of Authoritarian features. However it is argued that as an aid to understanding such a classification as Siebert's is far from helpful, omitting as it does any analysis of the particular derivation of these features from Saudi Arabia's Islamic Theocracy and their relevance to the pace and form of Saudi development. The final section of this study attempts to expand this argument integrating the roles played by Saudi Arabia's cultural and religious history and current developmental state, to present a more detailed classification of the Saudi media.
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Alsaedy, Faiz Muberek H. "Parent-child communication: The impact of globalisation and rapid social transformation in Khulais – Saudi Arabia." Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/86962/1/Faiz%20Muberek%20H_Alsaedy_Thesis.pdf.
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This qualitative study of parent-child communication examined the views of parents and children in a province of Saudi Arabia concerning how family interactions, parental authority and children’s behaviours are affected by the globalising influences of media and technology. Impacts reported include how tension in family communication arises as children develop a hybrid culture through accessing Western ideas and ideologies that are profoundly challenging to traditional Islamic culture.
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Alkarni, Saad. "Twitter Response to Vision 2030: A Case Study on Current Perceptions of Normative Disorder within Saudi Social Media." Thesis, Université d'Ottawa / University of Ottawa, 2018. http://hdl.handle.net/10393/38041.
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There has been a mixed public response on social media toward Saudi Vision 2030, which could threaten public support of its implementation. This research investigated local tensions between social, religious, political, and economic values concerning the Saudi Vision 2030 plan, with a view to understanding the opportunities and challenges of social and cultural change within an evolving Saudi society. In this study, Twitter activity is treated as a societal mirror that reflects some of the perceptions regarding the transformations taking place within Saudi society. Both a case study informed by tweets sampled from Saudi Arabia and Vision 2030 related documentation explored how the current public social media discourse reflects existing social, religious, and cultural tensions concerning the government-proposed Vision 2030. This study drew on theoretical framework informed by Durkheim’s and Ibn Khaldun’s theory of social change, Merton’s strain theory, and Luhmann’s Social System Theory, to explore social, political, economic, and religious tensions found within the interactions of Twitter users around projects and events implemented or inspired by Vision 2030. An application programming interface (API) was used to retrieve Twitter posts, while a thematic analysis was applied to published documents related to Vision 2030 to identify Saudi society’s challenges to the implementation of the Vision. The study found that within Saudi society, Vision 2030 had an impact upon the normative disorder already taking place due to the rapid changes brought about by the Vision. Specifically, the study highlighted the link between ambiguous, clear, or absent norms, and a person’s pre-existing background knowledge. Social and religious group norms were more ambitious than clear, whereas economic group norms tended to be clearer. Finally, the study found that over time, through public debates, norms moved from an ambiguous and absent stage and became increasingly well-defined. The study showed that Saudi society, as a result of Vision 2030, is experiencing a normative disorder.
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Al, Khader Khloud. "A cultural-historical activity theory exploration into the use of social media in women's English language education in Saudi Arabia : possibilities and challenges." Thesis, University of Manchester, 2018. https://www.research.manchester.ac.uk/portal/en/theses/a-culturalhistorical-activity-theory-exploration-into-the-use-of-social-media-in-womenas-english-language-education-in-saudi-arabia-possibilities-and-challenges(841b5d1e-1a72-4911-80ba-2a67e10d425b).html.
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This research explores the possibilities and challenges of using social media as a tool in English language education in Saudi women's higher education via teachers' perceptions and practices. Research on social media in English language education in the Western context has demonstrated its benefits in language learning, yet limited research exists in the Saudi context. Among the scant research on social media in the EFL context, quantitative approaches through surveys have sought to elicit teachers' and students' perceptions of using social media in language education (Allam and Elyas 2016; Ahmed and Hassan 2017). However, such research has not investigated how social media is actually implemented and the factors and barriers that were observed from study in this area. This research examines implementation of social media by adopting case study design to understand in depth a particular community of teachers. The primary research methods used are interviews and classroom observations to understand teachers' perspectives, practices and any potential for transformation. The study also investigates the contradictions that may occur as a result of introducing social media in Saudi women's context. The participants are six female novice teachers who work together to implement technologies in their classrooms. Cultural-historical activity theory (CHAT) is used in the study as an interpretative framework, to explore and investigate the entire activity system of implementing social media (Engeström 2001). Looking at the system as a whole contributes to our understanding of teachers' belief within the activity system. It also helps to explain how the cultural history of the participants comes to the activity system and the significance of its role in achieving the object of the activity. A number of historically accumulated contradictions are evident from the research that frequently prevents teachers from using social media in their teaching. Nevertheless, the study also reveals different types of transformations that occur as a result of the use of social media. These are individual (e.g. changes in value belief), collective (e.g. sharing one object) and systemic transformations (e.g. changes in the University rules). This research therefore makes a significant contribution to knowledge in three different areas. It enriches the literature on the use of CHAT to investigate the factors that support and hinder the implementation of social media in English language education, specifically in regard to women's teaching practices. The study also reveals how teachers' beliefs can take into account the broader sociocultural context by bringing cultural history into the activity system. The research similarly contributes methodologically by which an approach (abduction, deduction and induction) is used towards data analysis. A number of practical implications are addressed and limitations together with the potential for future research are identified.
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Saleh, Ramzia Hisham. "The Role of Social Media in Providing New Opportunities in Work and Life: A Qualitative Study of Professional Saudi Arabian Women." Thesis, Université d'Ottawa / University of Ottawa, 2020. http://hdl.handle.net/10393/40390.
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This study builds on a small but growing body of research concerning socio-economic, cultural, political, and personal challenges influencing Saudi women’s professional development. Although Saudi women have more advantages and opportunities in 2020 compared to previous historical periods, women still face challenges related to employment and professional status. This research provides an in-depth analysis of the insider experience connected to challenges Saudi women face in work and life that hinder their professional development. Specifically, this research explored the role of social media in providing new opportunities to help Saudi women overcome challenges they face in work and life. Guided by a qualitative approach, this interpretive study is conducted through interviews, supporting documents analysis, and personal experiences. This study draws on Technofeminism, Intersectional Feminism, and Social Role Theory in order to provide a broad theoretical lens to help interpret findings. Using thematic analysis, six main themes were uncovered: (1) socio-cultural challenges, (2) personal challenges, (3) ethical challenges, (4) institutional challenges, (5) civic and professional engagement, and (6) socialization and privacy issues. General findings indicated that despite efforts from the Saudi Arabian government to enhance women’s rights in society, women continue to face socio-cultural, personal, and ethical challenges in work and life. The advanced analysis revealed that social media does have a positive role in providing Saudi women with new opportunities to overcome challenges they face but that cultural norms and traditional practices continue to create challenges that hinder Saudi women’s professional development.
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Alsuhaymi, Dhaifallah S. "Understanding Factors That Influence Imam Abdulrahman Bin Faisal Faculty Members' Intentions to Adopt Social Media in Their Teaching Practices." Ohio University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou151626969920133.
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Alharbi, Abdulmajeed A. "Investigating Survey Response Rates and Analytic Choice of Survey Results fromUniversity Faculty in Saudi Arabia." Ohio University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1585051418774214.
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Alssafi, Abeer Hussain. "A Mobile-Based Intervention for Obesity Prevention Among Female College Students in Saudi Arabia: A Randomized Controlled Trial." FIU Digital Commons, 2018. https://digitalcommons.fiu.edu/etd/3877.
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College students transitioning from adolescence into early adulthood may encounter new stresses, which may lead to unhealthy weight-related behaviors and weight gain. Students gain approximately 4-9 pounds during their first 2 years in college. Health behaviors in this population pose an increased risk because they tend to persist into adulthood. In Middle Eastern countries including Saudi Arabia, student obesity is on the rise. About 24% of female college students were overweight or obese in Saudi Arabia in 2015. This dissertation describes the development of a mobile intervention program using Instagram and a self-tracking app to minimize the risk of overweight/obesity in Saudi Arabian female college students by changing health behaviors, including increasing fruit and vegetable intake along with physical activity.
More than 100 students were randomly assigned to either the control or the mobile intervention group. Students in the intervention group were asked to participate in the study Instagram account by adding comments, likes, and sharing the post in an effort to increase social support for healthy eating and physical activity habits for 6 weeks. Each day was focused on 1 topic: general nutrition, fruits and vegetables intake, physical activity, social support, and self-efficacy. These topics were driven from social cognitive theory. Finally, students were asked to input their diet and daily activity into a self-tracking app. Measures were taken three times during the study: pre and post intervention and at follow-up.
While the study was not long enough to detect the changes in body mass and physical activity, it did find that the intervention significantly increased fruit and vegetable intake. A small interaction effect was found between the two groups where the intervention group increased fruit and vegetable intake, while the control group decreased their intake of fruit and vegetables. Additionally, repeated measures ANOVA indicated significant differences between the groups in nutrition knowledge, family social support and exercise, and increase in eating and exercise self-efficacy.
The promising results of this study provide support for further evaluation of the program. Future studies are needed to better understand the factors that serve as motivation and predict weight loss success among college students.
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Elayan, Yasmeen. "Stereotypes of Arab and Arab-Americans Presented in Hollywood Movies Released during 1994 to 2000." Digital Commons @ East Tennessee State University, 2005. https://dc.etsu.edu/etd/1003.
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Stereotypes routinely appear within Hollywood films. This study focuses on films released from 1994-2000 that feature Arab/Arab-American characters. A literature analysis reviewed the use of stereotypes in other portrayals of Arab/Arab-American characters. A qualitative analysis of six movies examined specific characteristics that were displayed by Arab/Arab-American characters. These characteristics included speaking with an accent, traditional/native attire, acts of hostility and aggression, affiliation with terrorism, and whether they were depicted as victimizers or victims. These films were selected in order to demonstrate the frequent existence of negative portrayals in popular films prior to 9/11. A primary coder, the author, analyzed 108 scenes, while the secondary coder analyzed 10% of the total scenes as a reliability check. The findings suggest that negative images of Arabs/Arab-Americans appeared frequently in the popular films within this study. The conclusions suggest that stereotypes are evident in films and are detrimental to Arab/Arab-American races and cultures.
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Arnström, Adam, and Sebastian Manninen. "KONSTRUERAD VERKLIGHET : En undersökning om nyhetstexter kring Israel-Palestina-konflikten efter USA:s erkännande av Jerusalem som Israels huvudstad." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-146613.
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Constructed Reality: A Critical Discourse Analysis of News Texts Surrounding the Israeli-Palestinian Conflict After the United States’ Recognition of Jerusalem as the Capital of Israel. Within hours the American announcement was international news with an almost unanimous UN Security Council condemning the act. The purpose of this study is to examine how the conflict is constructed in news articles from Sweden's two largest daily newspapers as well as two largest evening papers, ranging a week from the US recognition of Jerusalem. The study is conducted with a starting point in theoretical perspectives that deal with the media’s influence of people's perceptions of reality and their world view. The methods applied are first and foremost the overarching model of critical discourse analysis, with a combination of quantitative content analysis and qualitative text analysis. The study concludes that overwhelmingly, the newspapers represented the parties involved (Israelis and Palestinians) in a balanced, neutral fashion. The newspapers were however not as balanced and neutral when it came to which sources were cited.
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Tarbouni, Younasse. "THE ARAB CENTURY opposing trajectories of Arab activism in MENA What has changed? the case of the Moroccan movement of February 20, 2011." Thesis, Paris Sciences et Lettres (ComUE), 2018. http://www.theses.fr/2018PSLEH014.
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En prenant le MF20 comme principale étude de cas , je plaide contre les affirmations du caractère nouveau, unique, fructueux, manqué ou achevé de ces mouvements arabes. Je passe en revue la première décennie du 21ème siècle et la déclaration de la Guerre contre le terrorisme (2003) comme déclencheurs de conflits socio-politiques déjà installés dans la région MENA. La deuxième décennie de ce siècle, à travers les soulèvements arabes, a seulement rendu visibles aux yeux du monde les transgressions des droits de l'homme et les atrocités prenant place au Moyen-Orient.Ces soulèvements ont rapidement été réduits à des soulèvements épisodiques. La troisième décennie semble malheureusement entre les mains des idéologues de droite qui s’opposent au multiculturalisme et à l'extrémisme religieux, et qui, de fait, réorientent le débat loin des problèmes sociaux en mettant en avant le récit « nous contre eux ». Pour ces raisons, je prétends que les soulèvements arabes sont loin d’être achevés ; ils n’ont fait que débuter. Contrairement au dessin qu’en fait Davis (2013), ils ne s’estompent pas pour disparaître complètement mais seulement pour revenir en force.L'analyse approfondie dans le projet de la saga des luttes de ces mouvements arabes avec les régimes autocratiques arabes, qui n’ont fait rien d’autre que mettre en place des réformes préventives, nécessite de notre part une attention particulière pour les décennies à venir. Même les cas dits « fructueux », notamment la Tunisie et le Maroc, indiquent que ce qui est célébré est en fait un état de stabilité temporaire qui cache des faiblesses majeures et alarmantes dans le cadre du changement social et de la justice sociale ; deux des principaux déclencheurs du soi-disant printemps arabe.Thomas Friedman fait appel à des détails historiques, dans son excellent article pour le New York Times, demandant à ce que l'expression « Printemps arabe » soit retirée et remplacée par la « Décennie arabe » d'Anthony Cordesman ou le « Quart de siècle arabe ». Je propose que nous nous situons au-delà, et que nous assistons en fait à un Siècle arabe en mutation.Si l’on se fie aux changements politiques récents dans le monde, il apparaît que les changements sociaux dans le monde arabe seront négligés pendant au moins une autre décennie. La montée au pouvoir de l’extrême-droite aux États-Unis et en Europe a déjà retiré l’accent des injustices sociales dans le monde arabe au profit de la question éternelle de l'islam et de l'extrémisme en Occident. Cela s'avère offrir une pause aux régimes autocratiques arabes qui utilisent cette ascension de l'islamophobie en Occident comme un argument unificateur qui distrait des injustices sociales au sein de leurs républiques et leurs royaumes. Ainsi, la lutte des citoyens arabes dans les états arabes pour la dignité sociale sera négligée jusqu'à ce que le récit revivifié du choc de l'islam et de l'Occident disparaisseWith the MF20 as the major Case Study , I argue against the claims of the newness, uniqueness, success and failure or finality of these Arab movements. I revisit the first decade of the 21st century and the declaration of War on Terrorism (2003) as one trigger of sociopolitical conflicts that were already entrenched in the MENA region. What we witnessed in the second decade of this century is that the Arab uprisings only exposed transgressions in human rights and atrocities in the Middle East to the world. These uprisings were hurriedly reduced to seasonal uprisings. The third decade unfortunately looks to be in the hands of right-wing ideologues standing against multiculturalism and stressing the fear of religious extremism to change the focus from social issues and force the narrative of us-against-them on the forefront. For these reasons, I claim, there is no finality to the Arab uprisings, they have just begun and they are not in a state of thaw as Davis (2013) depicts them, but they are in slumbering phase recouping for a stronger come back. The close analysis in the project of the saga of struggles of these Arab movements with the Arab autocratic regimes who engineered nothing but preemptive reforms, requires our close attention for the remaining decades in this 21st century. Even the so-called successful cases, Tunisia and Morocco, indicate that what is celebrated is a state of temporary stability with major and alarming short comings in social change and social justice; two of the main reasons of the so called Arab Spring. Thomas Friedman suggests great historical details, in his great piece for the New York Times, calling for the expression “Arab Spring” be retired and be replaced by Anthony Cordesman’s the “Arab Decade” or “Arab Quarter Century” . I claim we are beyond that, and that we are witnessing an Arab Century in movement.If the recent political changes around the world are any indication, social change in the Arab world will be overlooked for at least another decade. The rise of the extreme right to power in the US and in Europe has already shifted the focus from the social injustices in the Arab world to the everlasting issue of Islam and extremism in the West. This is proving to be a big break for Arab autocratic regimes, who are using this rise of Islamophobia in the West as a unifying argument that distracts from the social injustices within their republics and kingdoms. Thus, the struggle of Arab citizens within the Arab states for social dignity will be overlooked until the revived narrative of the clash of Islam and the West dies down
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Yvroux, Chloé. "Le conflit israélo-palestinien en représentations." Thesis, Montpellier 3, 2012. http://www.theses.fr/2012MON30044.
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En géographie, les représentations permettent d’analyser la façon dont les individus appréhendent le monde, ou une partie du monde, à partir d’espaces expérimentés ou envisagés à travers leur dimension idéelle. Dans cette perspective, cette thèse traite de la question des représentations du conflit israélo-palestinien vu de France. Il s’agit de s’intéresser à un territoire complexe, morcelé, cadre d’un conflit territorial et d’examiner la façon dont les représentations de cet espace, obtenues par une expérience indirecte, peuvent être abordées. Ce travail s’appuie sur l’analyse du discours des médias –intermédiaires essentiels dans la construction des représentations – à travers notamment le traitement par la presse écrite de la conférence d’Annapolis (novembre 2007). Ce travail se base également sur une enquête par questionnaires menée auprès d’une population d’étudiants afin de déterminer leur perception du conflit par l’utilisation de la cartographiementale. Les résultats mettent à jour un certain nombre de représentations collectives qui s’apparentent alors à des déformations partagées. En dépassant le simple constat du niveau de connaissances, cette étude met en évidence la façon dont les individus appréhendent un territoire, objet d’une médiatisation importante, de représentations contradictoires, soumis ainsi à de multiples déformations. Cette approche du conflit israélo-palestinien par le biaisdes représentations constitue une échelle d’analyse originale dans l’appréhension de la construction des rapports de l’individu au mondeIn geography, representations allow an analysis of the way people represent the world, or a part of it, from experienced spaces to those apprehended only through their ideational dimensions. From this perspective, this PhD deals with the issue of representations of the Israeli-Palestinian conflict at it is perceived in France. The purpose is to consider here acomplex and fragmented territory, which is the context of a territorial conflict and to consider how representations of this territory – provided by an indirect environmental experience - can be apprehended. This study is based on the analysis of media discourses – key link in the construction of representations – particularly through the coverage of the Annapolis conference by the press (November 2007). This study is also based on a questionnaires survey conducted among a population of undergraduates in order to specify their perception of the conflict, in particular through the use of mental maps. The results reveal a number of collective representations, which are then rather similar to shared distortions. Beyond the observation of the level of knowledge, this study highlights the way people apprehend a territory, subject to significant media coverage, to contradictory representations and thus submitted to several distortions. This approach of the Israeli- Palestinian conflict trough representations constitutes an original scale of analysis of the construction of the relationship of the individual to the world
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Thong, Claire Mei Li. "I Heart Arabic : online "working procrastination" resources for Arabic language learners." Thesis, 2014. http://hdl.handle.net/2152/26313.
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Reaching proficiency in Arabic requires a lengthy commitment, and as a result, it is important that students have access to resources that will help them maintain their motivation to learn. Many students are motivated to study because they want to experience the culture of Arabic-speaking countries; however, although the situation is improving, cultural awareness in Arabic language curricula at the elementary level has traditionally been overshadowed. While there are an abundance of online resources available for languages such as Spanish and Japanese that have a consistently strong focus on culture, there are very few comparable online resources for introductory-level Arabic language learners. To address this gap in the resources available to Arabic language learners, I created a website and accompanying social media system called I Heart Arabic. It is directed at introductory students of Arabic and aims to promote cultural awareness, introduce multiple forms of colloquial Arabic, and challenge negative stereotypes of the Arab world. In short, it provides what I have termed "working procrastination" to students of Arabic. "Working procrastination" acts as a break from the rigors of studying Arabic grammar and vocabulary. By focusing on Arab culture in a light-hearted manner, I Heart Arabic can re-motivate students of Arabic language, allowing them to return to their daily studies refreshed and re-energized.text
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Mendoza, Michael Allen. "Recurring themes in Gulf Arabic dramatic television." Thesis, 2014. http://hdl.handle.net/2152/26419.
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As citizens of the Arabian Gulf states struggle to maintain identity and heritage in a swarm of economic boom and social modernization and mobilization, they are bombarded with media messages which conflict with the essential tenets of modernization and development: individualism, economic independence, freedom of expression, and elevated social status for women. The largely popular Gulf Arabic television miniseries genre is an important vehicle for those conflicting media messages, presenting stereotypical and simplistic representations of family life, the divide between good and evil, and prescribed gender dichotomies. Those messages which idealize traditionalism and conservative belief systems are crafted and informed by those who dominate the media apparatus in the Arabian Gulf: the ruling, male, Muslim, hegemonic elite. The miniseries genre keeps audiences glued to the television in the month of Ramadan, a time at which Muslims throughout the world are at a heightened sense of religiosity and devotion to family and are thus more susceptible to the persuasion of media messages related to religion, faith, virtues, and morals. This research examines the themes of patriarchy, gender dichotomies, family values, and the omnipresence of Islam in the genre and the relationship of all of these themes to the value and belief systems of the ruling hegemonic elite and audience members alike. The research is based on a data pool which includes 152 episodes, totaling roughly 101.5 televised hours. The data also include the results of a survey about audience interaction and interpretation of the genre. The survey is comprised of 35 questions to which 56 participants responded. It discusses the implications of the messages contained within the genre and communicated through the aforementioned themes, and examines the potential for them to influence audience members’ outlook on society as seen through the lens of relevant media theories.text
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"A Sociopragmatic Study of the Congratulation Strategies of Saudi Facebook Users." Doctoral diss., 2017. http://hdl.handle.net/2286/R.I.44110.
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abstract: The aim in this sociopragmatic study was to identify the linguistic and nonlinguistic types of responses used by Saudi Facebook users in the comments of congratulations on the events of happy news status updates on Facebook. People usually express their feelings and emotions positively to others when they have happy occasions. However, the ways of expressing congratulation may vary because the expressive speech act “congratulations” is not the only way to express happiness and share others their happy news, especially on the new social media such as Facebook. The ways of expressing congratulation have been investigated widely in face-to-face communication in many languages. However, this has not yet been studied on Facebook, which lacks prosodic strategies and facial expressions that help to convey feelings, despite a few contributions on studying various expressive speech acts such as compliment, condolences, and wishing, among others. Therefore, a total of 1,721 comments of congratulation were collected from 61 different occasions and analyzed qualitatively and quantitatively by using the frame-based approach to understand the construction of politeness of congratulation on Facebook. The results showed 23 verbal types of responses used by the users; however, the use of “congratulations,” “offer of good wishes,” “praise,” and “statements indicating the situation was warranted” were the most frequently used strategies. The results also showed 100 patterns of verbal compound strategies, but the use of “congratulations” with “offer of good wishes” was the most frequently used compound strategy. In addition, 42 types of emojis were found in the comments and categorized into seven different functions. However, the function of expressing endearment was the most frequently used one. Finally, the results showed that the posts received 31 sharings and 3 types of emoji reactions, such as “like” (Thumbs up), “love” (Beating heart), and “wow” (Surprised face), but the use of “like” was the most frequent emoji reaction to the posts. The explored different ways of expressing congratulation and sharing with others their happy news indicated that the linguistic strategies are not the only way to express happiness on Facebook. Therefore, users employed nonlinguistic strategies to express happiness and intensify their congratulations.Dissertation/Thesis
Doctoral Dissertation English 2017
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Alsahli, Mohammad Saad. "Customer Engagement Behaviour: A Case Study of Antecedents, Outcomes and the Moderating Role of Susceptibility to Informational Influences in Saudi Arabia’s on Twittersphere." Thesis, 2021. https://vuir.vu.edu.au/43945/.
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Customer engagement behaviour (CEB), which is a customer’s behavioural
manifestation towards a brand beyond a purchase resulting from motivational drivers (van
Doorn et al., 2010), has evolved with the advent of social media. CEB with brands is
facilitated through social media in real time using a variety of methods, such as word of
mouth activities, commenting and sharing in an online context. As many customers now
depend on their social media for information about brands, CEB on social media platform
has important consequences for brands, including the potential to enhance customerbrand relationships (Gómez et al., 2019; Hollebeek, 2011a). Nonetheless, there is limited
knowledge regarding the concept of CEB within the context of social media platforms
and brands lack enough knowledge and understanding of CEB to properly measure it and
manage its drivers towards beneficial brand outcomes (e.g., Touni et al., 2020; Hamzah
et al., 2021).
This thesis aims to investigate the concept of CEB with brands in the social media
platforms, with a focus on the Twitter platform, and to identify its antecedents and
outcomes. This thesis proposed and tested a model that (a) conceptualises and measures
CEB with the brand on Twitter; (b) tests the effects of tie strength, homophily and trust
in driving CEB with the brand on Twitter; (c) tests for the moderating role of
susceptibility to informational influences on the link between CEB and its antecedents;
and (d) tests the impact of CEB on customer–brand relationships including brand trust,
brand commitment and brand loyalty.
Saudi Arabia and the Twitter platform were chosen as the contexts of the current
study. Saudi Arabia is viewed as a lucrative customer market for a wide range of local
and global brands (Abalkhail, 2018) and Twitter is one of the country’s most popular social media platforms (Statista, 2021). Furthermore, Saudi Arabia has surpassed other
nations in social media usage, with an exponential annual growth rate of 8% (Kemp,
2021b).
Quantitative research employing an online survey was conducted to collect data
to examine the proposed model. Using the snowball sampling technique to recruit Saudi
Arabians with Twitter accounts to participate in the research, a sample size of 400 was
obtained. Exploratory and confirmatory factor analysis were used to confirm the factorial
stability and multidimensionality of the proposed factors, followed by Structural Equation
Modeling to confirm the structural model and test the hypothesised relationships among
the key variables in the model.
The thesis theoretically and practically contributes to the literature of CEB
regarding the social media context and enhances our understanding of the concept.
Theoretically, the study provides conceptualisation and measurement of CEB on Twitter
and identifies its key antecedents and relational outcomes. First, the findings validate the
conceptualisation and operationalisation of CEB on Twitter as three dimensions—
learning, sharing and endorsing. Second, they provide evidence regarding the role of trust
in driving CEB with a brand on Twitter. Third, the findings provide support for the impact
of CEB on enhancing positive brand-related behavioural outcomes on Twitter and offer
evidence regarding the role that susceptibility to informational influence may have in
strengthening the relationship between engagement behaviours and their antecedents.
Practically, the proposed model enhances marketers’ understanding of CEB on Twitter
and thus encourages the development of stronger consumer engagement strategies on
Twitter.
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Assoum, Sarah. "Les liens entre les émotions, les médias et la mobilisation sociale : une étude de cas sur la révolution égyptienne en 2011." Thèse, 2015. http://hdl.handle.net/1866/16090.
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Ce mémoire porte sur les liens entre les médias, les émotions et la séquence
d’événements lors d’une mobilisation sociale. Nous avons fait une étude de cas sur la
révolution égyptienne de 2011. L’objectif est de comprendre comment les gens se
mobilisent lors d’un événement de cet ordre. Au niveau théorique, nous explorons les
travaux de Castells (2012) sur les mouvements de foule. Nous présentons la théorie
d’intelligence affective pour résumer ce que les chercheurs ont dit sur la place des
émotions en temps de mobilisation. En ce qui concerne la méthodologie, nous avons
effectué des entrevues semi-structurées avec des Égyptiens qui ont participé à la
révolution de 2011 ou l’ont suivie. Nous utilisons des cartes cognitives pour comprendre
leur expérience. Une carte cognitive est une analyse qui vise à révéler les représentations,
soit les liens que voient les personnes entre différentes composantes. Les résultats de
cette recherche semblent illustrés le fait qu’au début de la révolution, les gens ont surtout
utilisé Facebook pour en apprendre sur les manifestations. Plus tard, autres formes de
communication ont pris de l’importance pour s’informer sur ce qui se passait dans le pays
et pour mobiliser les gens. Par ailleurs, de la colère s’est fait sentir à la fois pendant et
avant la révolution. La discussion a permis d’analyser la mobilisation sociale avec
l’arrivée du web 2.0 et de s’interroger sur ce phénomène ainsi que sur l’importance de la
communication interpersonnelle et des émotions durant une révolution.In this master thesis, we question the links between the emotions, Medias and the sequence of events during social mobilization. This research is a case study on the Egyptian revolution of 2011. In the chapter on literature review, we summarize the studies on social movements of Castells (2012). We then present the theory of affective intelligence in order to understand what has been said on the presence of emotions during time of mobilization. For the methodology, we have done semi-structured interviews with Egyptians who have either participated or followed the revolution in 2011. Cognitive maps were used to understand what the research’s participants have experienced. The results show that at the beginning of the revolution, Facebook was used by the participants to learn about protests. Later on, other forms of communication became really important to learn about what was happening in the country and to mobilize others. Moreover, anger was highly felt during and before the revolution. The discussion led to the analysis and interrogation of social mobilization with the arrival of Web 2.0, the importance of interpersonal communication as well as the significance of emotions during a revolution.
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D'Souza, Ryan Arron. "Arab hip-hop and politics of identity : intellectuals, identity and inquilab." Thesis, 2014. http://hdl.handle.net/1805/5849.
Full textAbstract:
Indiana University-Purdue University Indianapolis (IUPUI)Opposing the culture of différance created through American cultural media, this thesis argues, Arab hip-hop artists revive the politically conscious sub-genre of hip-hop with the purpose of normalising their Arab existence. Appropriating hip-hop for a cultural protest, Arab artists create for themselves a sub-genre of conscious hip-hop – Arab-conscious hip-hop and function as Gramsci’s organic intellectuals, involved in better representation of Arabs in the mainstream. Critiquing power dynamics, Arab hip-hop artists are counter-hegemonic in challenging popular identity constructions of Arabs and revealing to audiences biases in media production and opportunities for progress towards social justice. Their identity (re)constructions maintain difference while avoiding Otherness. The intersection of Arab-consciousness through hip-hop and politics of identity necessitates a needed cultural protest, which in the case of Arabs has been severely limited. This thesis progresses by reviewing literature on politics of identity, Arabs in American cultural media, Gramsci’s organic intellectuals and conscious hip-hop. Employing criticism, this thesis presents an argument for Arab hip-hop group, The Arab Summit, as organic intellectuals involved in mainstream representation of the Arab community.