Relevant bibliographies by topics / Application software – Marketing

Academic literature on the topic 'Application software – Marketing'

Author: Grafiati
Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Application software – Marketing"

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Biroscak, Brian J., Jenny E. Scott, James H. Lindenberger, and Carol A. Bryant. "Leximancer Software as a Research Tool for Social Marketers." Social Marketing Quarterly 23, no. 3 (April 4, 2017): 223–31. http://dx.doi.org/10.1177/1524500417700826.

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The amount of human effort required to do content analysis research “by hand” is often time-consuming, and unreliability is a common concern. Our aim was to conduct a content analysis that traces the history of Social Marketing Quarterly ( SMQ) articles by using Leximancer (version 4.5)—a software tool designed for analyzing natural-language text data. We adhered to Krippendorff’s network of steps to address two research questions: (1) “What are the prevailing conceptualizations of the application of social marketing?” and (2) “How have those conceptualizations changed over time?” We identified all SMQ volumes/issues published between May 1994 (inaugural issue) and September 2015. Our sampling units consisted of all SMQ “Application” articles published during that time ( n = 162). Leximancer output includes a conceptual map representing the main concepts within the text and how they are related (themes). Based on conceptual and relational analyses, one would surmise that social marketing applications (e.g., campaigns) predominantly address health-related problems through behavioral influence strategies, informed by audience research and designed to include the elements of the marketing mix (e.g., messaging). The predominant health topic addressed by social marketing applications has been tobacco use and smoking. Leximancer has a number of desirable features including an ability to quickly handle large amounts of text in various formats and languages. However, those features are no substitute for a content analysis design that makes the research reproducible and available for critical examination—a shortcoming of previous content analyses of the social marketing field.
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Zhu, Ye, and Chong Wang. "Study on Virtual Experience Marketing Model Based on Augmented Reality: Museum Marketing (Example)." Computational Intelligence and Neuroscience 2022 (May 19, 2022): 1–21. http://dx.doi.org/10.1155/2022/2485460.

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With the development of emerging digital technologies such as Augmented Reality and Artificial Intelligence, Augmented Reality (AR) technology-enabled experience marketing model can bring brand new virtual experience to the users, improve the brand attitudes of users, and increase the use and purchase intention of users. Based on the theoretical basis of experience marketing and AR, the AR application of Guilin Museum was designed and developed by using Unity as the software development tool and using AR Foundation as the AR development framework. The implementation of this application was mainly based on face detection and tracking, image detection, and tracking in the underlying API of AR Foundation. Subsequently, an AR virtual experience marketing model was constructed based on the Schmitt strategic experience module, and the usage data of AR applications were collected. Furthermore, the collected data were analyzed and evaluated using SPSS and AMOS software, and the relationships and influences of sensory experience, emotional experience, thinking experience, action experience, and association experience on the brand attitudes of users and use intention and purchase intention in AR application were tested.
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Bakri, Rizal, Umar Data, and Andika Saputra. "Marketing Research : The Application of Auto Sales Forecasting Software to Optimize Product Marketing Strategies." Journal of Applied Science, Engineering, Technology, and Education 1, no. 1 (November 10, 2019): 6–12. http://dx.doi.org/10.35877/454ri.asci1124.

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The aims of this study is to apply the Auto Sales Forecasting software to predict sales transaction data. The Auto Sales Forecasting software consists of two main features namely descriptive analysis and forcasting features along with its visualization. Forecasting methods contained in the Auto Sales Forecasting application are forecasting methods of Simple Moving Average, Robust Exponantial Smoothing, Auto ARIMA, Artificial Neural Network, Holt-Winters, and Hybrid Forecast. The Auto Sales Forecasting software can intelligently choose the best forecasting method based on RMSE values. The results showed that the Auto Sales Forecasting software successfully analyzed the sales transaction data. From the analysis it was found that there were 43 types of products produced and sold by the Futry Bakery & Cake Store. Three of them are the types of products that are most in demand by consumers, namely Sweet Bread, Maros Bread, and Traditional Cakes 3500. The best selling product type, Sweet Bread, is used to build forecasting models. The best forecasting method is the Robust Exponential Smoothing method with the smallest RMSE value of 0.83 on the variable number of sold out products. Forecasting results using the Robust Exponantial Smoothing method show that the average number of products to sell for the next seven days ranges from 116 products with a certain confidence interval value.
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Raghavan R., Srinivasa, Jayasimha K.R., and Rajendra V. Nargundkar. "Impact of software as a service (SaaS) on software acquisition process." Journal of Business & Industrial Marketing 35, no. 4 (April 6, 2020): 757–70. http://dx.doi.org/10.1108/jbim-12-2018-0382.

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Purpose Organizations worldwide are adopting software as a service (SaaS) applications, where they pay a subscription fee to gain access rather than buying the software. The extant models on software acquisition processes, several of which are based on organizational buying behavior, do not sufficiently explain how SaaS application acquisition decisions are made. This study aims to investigate the acquisition process organizations follow for SaaS software, the changes to the roles of the Chief Information Officer (CIO) and the business user and also looks at the impact of SaaS on the proliferation of unauthorized software systems. Design/methodology/approach The authors used exploratory research using the grounded theory approach based on 18 in-depth interviews conducted with respondents who have studied with enterprise software delivered on-premise and as SaaS in different roles such as sales, consulting, CIO, information technology (IT) management and product development. Findings The authors identified a need to classify the SaaS software and developed a framework that uses software specificity and its strategic importance to the organization to classify SaaS applications. The aforementioned framework is used to explain how software evaluation processes have changed for different kinds of SaaS applications. The authors also found that the CIO’s and the business users’ have changed substantially in SaaS application evaluations and found evidence to show that shadow IT will be restricted to some classes of SaaS applications. Originality/value By focusing on the changes to the roles and responsibilities of the members of the buying center, this paper provides unique insights into how the acquisition process of SaaS is different from the extant models used to explain enterprise software acquisitions. An understanding of how information search is conducted by the business users will help software vendors to target business users better.
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Widianto, Yonatan, Robby Kurniawan Budhi, and Kevin Cornelius. "Marketplace Application Analysis And Design Of Paid Software And Web-Based Shareware Services." JOINCS (Journal of Informatics, Network, and Computer Science) 5, no. 1 (April 29, 2022): 10–13. http://dx.doi.org/10.21070/joincs.v5i1.1593.

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In this digital era, many people do shopping online. The ease of application facilities offered is a consideration for people doing business transactions, especially during the Covid-19 period. Along with these changing trends, many business actors are also implementing their marketing strategies through various media such as social media, e-commerce, or marketplaces in order to continue to contribute to business income. This electronic marketing strategy makes it possible to market targeted offerings and in turn, build stronger customer loyalty. Like the Marketplace, paid software and shareware products have specific features. This study aims to analyze and design a marketplace application for paid software services and shareware. Applications are developed using the Waterfall method, through analysis, design, coding, testing, and system maintenance. The analysis and design use standard object-oriented tools with the Unified Modeling Language (UML) model. Model Document diagram contains Use case Diagrams, Class Diagrams, and Sequence Diagrams. The results of this study are in the form of an overview of needs analysis and application design as a reference in making applications for transactions in the marketplace.
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Zhou, Chuan Sheng. "Research on XML Based Flexible Web Application Design." Applied Mechanics and Materials 268-270 (December 2012): 1661–66. http://dx.doi.org/10.4028/www.scientific.net/amm.268-270.1661.

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During web applications developed and deployed in many and many enterprises today, how to make sure their web applications satisfied to their individual and specific business requirements and marketing changes has been become a major problem. As now a lot of web applications are only designed and developed for specific business and they are normally high-coupled together with very bad system opening, collaboration, and flexibility. Here, by research on XML based web application design with software bus, component and workflow technologies, with multiple tiers layout and from user interface flexibility, business flow flexibility and data model flexibility, it illustrates a new way for a flexible web application design and try to improve web application flexibilities and to enhance enterprise satisfaction to their applications meeting with their business and marketing changes.
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Chen, Xianfeng. "Design and Application of Marketing Intelligent Platform Based on Big Data Technology." Scientific Programming 2022 (July 8, 2022): 1–10. http://dx.doi.org/10.1155/2022/8401395.

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The progress of big data technology has promoted the development of intelligent marketing for education companies. The online course selection system on the official website of the education company can provide users with online course selection and purchase services. The early marketing conversion rate remained below 0.09% throughout the year. After the analysis of the marketing department, it is found that there are some problems on the official website, such as a low marketing conversion rate. To improve the marketing conversion rate of the official website, the marketing department puts forward business needs. The experiential marketing strategy has been formulated, and it is planned to implement experiential course purchase and secondary marketing on the official website. The IT R & D department has established a big data marketing intelligent recommendation system project to meet the business needs put forward by the marketing department. Firstly, use the big data real-time computing technology to collect the user behavior information of users screening courses on the official website. Real time analysis of user behavior information can predict the courses given to users, which is conducive to the purchase of courses. Then, use the big data machine learning technology to integrate the marketing activity opportunity data in each marketing activity opportunity management system and establish a user portrait. For users who have participated in online or offline marketing activities but have not purchased courses, offline predict the courses and classes that can be recommended to users to carry out secondary marketing for them. Finally, the information of recommendable courses and classes predicted in real time and offline is displayed in the display area of the official website, which makes the marketing conversion rate of the official website reach 0.20%, which is 125% higher than that of the original official website.
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Zuo, Yan, and Di Song. "Software platform owners' entry and application developers' innovations: a conceptual model." Industrial Management & Data Systems 122, no. 1 (September 29, 2021): 107–17. http://dx.doi.org/10.1108/imds-04-2021-0198.

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PurposeThe primary aim of this article is to develop an understanding that resolves and integrates the conflicting findings with regard to the effects of platform-owner entry on the innovation of individual complementors.Design/methodology/approachDrawing on the platform ecosystem literature and the profiting from innovation (PFI) framework, this study presents a conceptual model that articulates how developers' marketing capabilities and the size of platform's installed base are two key moderators that explain the conflicting results between platform-owner entry and complementor innovations.FindingsThis article theorizes that platform owners' entry stimulates developers' innovations when the size of platform's installed base is large or when developers' marketing capabilities are strong while the entry can discourage innovations otherwise.Originality/valueBy proposing the conceptual model, this article makes important theoretical contributions to the rising literature on platform governance and complementor innovations. It lays a foundation for future research exploring the implications of platform-owner entry.
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Pan, Qianqian, and Gang Yang. "Application of mining algorithm in personalized Internet marketing strategy in massive data environment." Journal of Intelligent Systems 31, no. 1 (January 1, 2022): 237–44. http://dx.doi.org/10.1515/jisys-2022-0014.

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Abstract Internet marketing requires a personalized marketing strategy. In this study, the application of data mining in personalized Internet marketing was studied. Based on the mining algorithm, a personalized marketing method was designed. Through the calculation of frequent closed item sets and support counts of positive and negative samples, the interval with a high success rate for marketing was obtained. With performance analysis, it was found that the success rate of the marketing method proposed in this study improved 8% compared with the traditional marketing method and had a better performance under the smaller interval number and smaller minimum success number. After applying the designed method in telecommunication enterprise A, it was found that after adopting the marketing method of this study, the marketing success rate of enterprise A increased from 2.72 to 6.31%, which indicated the effectiveness of the method. The research results of this study verify the role of data mining algorithms in Internet marketing, which is conducive to the further application of mining algorithms in personalized marketing and innovation of business modes.
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Yuliadi, Yuliadi, Mohammad Taufan Asri Zaen, Rodianto Rodianto, and Mega Tazayyun. "Rancang Bangun Galeri UMKM Britama Berbasis E-Commerce." JURIKOM (Jurnal Riset Komputer) 9, no. 3 (June 30, 2022): 715. http://dx.doi.org/10.30865/jurikom.v9i3.4300.

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UMKM BRItama in Batudulang Village is a small and medium micro enterprise that is engaged in the creative economy by marketing the products of Batudulang Village. UMKM BRItama in Batudulang Village in the process of product marketing applies the conventional transaction because there is no special media that is used as a marketing solution. Based on this, we need an online media in the form of a website that can be accessed by all internet users without space and time limits. This study uses a descriptive qualitative approach with a software development methodology using Waterfall. The system design process with a structured approach and the construction stage using the Codeigniter framework. Before being implemented, this application will be tested by two parties, namely the first from the researcher as a developer and a competent party in software engineering to find out that the functions made are already running according to the specified specifications. The two tests were carried out by BRItama UMKM managers and several customers to ensure that the applications made were in accordance with their needs. To ensure the suitability of the user's needs of the application made testing using the black-box testing method. Of all the testing processes, 99% stated that the functions were running according to specifications and applications that had been made according to needs. UMKM BRItama Batudulang Village has become an application as a medium in product marketing without boundaries of space and time and helps expand the scope of product marketing
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Dissertations / Theses on the topic "Application software – Marketing"

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Mičic, Daniel. "Vývoj mobilní aplikace pro Android OS." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318278.

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Goal of this diploma thesis is to design and develop a mobile application for Android OS. Marketing and monetization plans will be defined and realized for propagation and profit. Aim is to create capable, sellable product for quickly expanding market of mobile applications.
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Perez, Luis Ernesto. "A virtual supermarket for remote sensing data and images." To access this resource online via ProQuest Dissertations and Theses @ UTEP, 2008. http://0-proquest.umi.com.lib.utep.edu/login?COPT=REJTPTU0YmImSU5UPTAmVkVSPTI=&clientId=2515.

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Doležal, Martin. "Využití nástrojů projektového managementu pro zavedení nového produktu na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318295.

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The thesis of this diploma deals with the implementation of a new product to the market by using project management tools and marketing strategy. To make ensure that all phases of the project have been assembled a series of analyses have been considered, which will serve as assessments of realization and effective preparation of the project so it can be put to a real use. All procedures have been based on a theoretical knowledge to ensure highly successful project standards of the company that the proposal is being prepared for.
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Li, Xiao Wen. "Strategic supply chain management : application of QAD, a leading provider of industry-specific e-business software and services to manufacturers in China." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636662.

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Šubr, Vladimír. "Zavedení IS pro internetovou cestovní agenturu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192417.

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The topic of this master thesis are information systems in turism. The author focuses mostly on reservations systems as an essential information systems for travel agencies. This thesis examines such systems in the context of the Internet and the model of software as a service. The Internet has become a necessary for operating these systems and it has influenced the field as a whole. The thesis has three main chapters. The first chapter is a theoretical one, where the author investigates the mechanics of information systems in turism. He attempts to formalize information systems in general and he seeks their role in organizations. Additionally, he explains how these systems work and what functionallity can be expected from them. In the second chapter, which moves between theory and practice, the author analyzes the current market situation of these systems. Next, he defines requirements on a system tailored for one specific bussiness plan. Using these requirements multi-criteria decision analysis is performed, selecting the system which best matches the chosen criteria. The last chapter is a practical one and it is concern with deploying selected system from the previous chapter and all aspects of this process. The goal of this thesis is to realize information system part of the Internet-based travel agency project and at the same time search for theoretical conclusions about these systems. The conclusions are then compiled into methodological manual for ASW application in the Internet-based travel agencies segment.
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Li, She-Fen, and 李淑芬. "The investigation of mobile software Application for insurance marketing." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/43521788591681037734.

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碩士
淡江大學
保險學系保險經營碩士在職專班
102
In today''s advanced networks, the rise of mobile devices provides the insurance industry a new marketing channels. After using research, data collection and case discussion with interviews, this study investigates the use of insurance marketing through mobile devices based on the qualitative research. The conclusion from the interview with designer policyholders, agents and mobile devices is showed as the following. Development of mobile devices creates more options for life insurance company''s policyholders. The two functions developed by mobile devices, Cloud insurance proposals and actions, have brought great benefit to the sale persons on their marketing. The future of mobile devices will be more widely used in the insurance marketing strategies. The two most important functions of Property and Casualty mobile devices are auto insurance positioning and danger guiding function, respectively. As the accident location can be confirmed by policyholders'' mobile devices, function can help and guide policyholders on the right track of resolving motor vehicle accidents. This helps determine the subsequent accident settlement, auto insurance claims and legal liability clearly. There is a significant difference between life insurance and casualty insurance''s mobile software. Life insurance mobile software covers more options. Property and casualty mobile software insurance mainly focuses auto insurance because auto insurance is more relevant to the daily life, and has higher insurance rate and claim rate. The industry has to follow a certain pattern for auto insurance claims or insured condition. Other type of insurances require professionals assessment at the scene to deal with matters of danger, which does not apply on mobile devices. As big data and cloud concept can be applied to the development of future mobile devices, mobile devices can make instant adjustment and create corresponding marketing model for insurance marketing. The mobile devices can also combine with health management system to increase the interest of customers for using the mobile applications.
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Yi-Wen, Wang, and 王意文. "The application of integrated marketing communications in business market - a case study of a software company." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/14448560702607144389.

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Cardoso, Pedro Manuel Duro Mouro da Silva. "Marketing strategy for the launch of a mobile application." Master's thesis, 2019. http://hdl.handle.net/10071/22434.

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This master thesis is a company project done in cooperation with Captain, a technological company whose purpose is to make doing group sports a better experience in the context of Software as a Service. The project consists in the public launch of Captain’s first service: its mobile App. In order to accomplish this, the macroeconomic environment was analysed along with the sector, competition and the consumer with the purpose of identifying opportunities and threats. Additionally, an internal analysis allowed to identify the strengths and weaknesses of the company and its team. Furthermore, a Literary review was performed with the purpose of better understanding the steps to take. Two areas popped-up for intervention: the strategic definition of the brand Captain ad a whole and the plan for the launch of the App in the market. In what concerns the brand, the general strategy was defined along with the values expected to be associated with the brand, the personality to be perceived in stakeholder interactions as well as key behaviours that the brand should adopt. The App launch consists, on a first approach, in the assessment of the targetsegments, construction of personas and the positioning of the service in the market. Past that, a proposal for the Marketing Mix is elaborated – which, despite being a service, does not match the Service Marketing Mix – focused in the product and the communication.
Esta tese de mestrado é um projeto-empresa em colaboração com a Captain, uma empresa tecnológica cujo propósito é tornar a realização de desporto em grupo mais fácil numa lógica de Software as a Service. O projeto consiste no lançamento ao público do primeiro serviço da Captain: a sua App para smartphones. Com vista a melhor realizar este processo, foi analisada a envolvente macroeconómica externa, o setor, a concorrência e o consumidor de forma a identificar todas as oportunidades e ameaças existentes. Foi também realizada uma análise interna cuidada que permitiu identificar as principais forças e fraquezas da empresa e da sua equipa em conjunto com uma revisão de literatura com o propósito de melhor compreender os passos a tomar. Foram identificadas duas áreas de ação: a definição da estratégia para a marca Captain como um todo e o plano de lançamento da App no mercado. No que à estratégia de marca diz respeito foi definida a estratégia geral, os valores que se desejam associados à marca, a personalidade que se deseja percecionada nas interações dos stakeholders com a marca assim como os comportamentos-chave que a marca deve adotar. O lançamento da App consiste, num primeiro passo, numa avaliação dos segmentos-alvo, construção de personas e no posicionamento do serviço no mercado. De seguida é elaborada a proposta operacional do Marketing Mix – que apesar de ser um Serviço não se enquadra no marketing mix de serviços – focado na área do produto e da comunicação.
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Kuo, Alan, and 郭怡麟. "The application of B/W model to research the leading brand marketing:A case study of Trend Micro Software." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/49330486027739852810.

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碩士
國立中山大學
企業管理學系研究所
91
In today''s competitive battleground, the concept of brand equity has proved to be an important source of strategic insights for marketers. This paper is starting with the B/W method developed from the analysis of over 1000 winning brands to establish a blueprint for brand growth. The winning brand achieves an outstanding place by adhering to specific laws that push purchase motive in consumers’ mind. They are called growth codes. Branding is vital for Taiwan’s business, no matter industry, manufacture and service, because it can create a particular value added and hold the main direction of marketing. More firms are conscious of brand marketing. A product or services with well brand equity will make consumers choose prior to rivals, called brand loyalty, reduce the marketing costs, and ultimately build a competitive advantage, such as GE, Benz, Sony. Fortunately, some Taiwan’s companies gradually comprehend the brand equity can been seen an invisible asset that represent company’s image, character, and core value. Just playing the role of manufacturing would generate a little bit margins than brand products do. Acer adjusts its marketing plan carefully then turns into a familiar technical brand around the world, can be a symbol in Taiwan and inspire others. Result in this study indicate that Trend from B/W method view on brand marketing. I confirm that Trend would like to be an international anti-virus service provider, on this competitive situation, being a brand-leadership position will keep their leading when viewing branding marketing is necessary. Most of all, to emphasize their distinct values closely to brand image is first step. To become absolutely a world-level software service company, such as Microsoft, Trend still continuously has space to move on, even if it leads, also decides, the anti-virus industry shape. Certainly, brand will still play the key role among the strong competition where no one does ignore the brand power. In Future, to combine innovation with marketing finely will no doubt be the grand winner. Key words: Brand marketing, Brand image, Software marketing
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Books on the topic "Application software – Marketing"

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George, Briegeanne. The effective marketing of personal computer application software. [s.l: The Author], 1995.

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Appillionaires: Secrets from Developers Who Struck It Rich on the App Store. 3rd ed. Hoboken: Wiley [Imprint], 2011.

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The business of Android apps development: Making and marketing apps that succeed. [New York]: Apress, 2011.

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Wooldridge, Dave. The business of iPhone and iPad app development: Making and marketing apps that succeed. 2nd ed. [New York, NY]: Apress, 2011.

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Taylor, Dave. Global software: Developing applications for the international market. New York: Springer-Verlag, 1992.

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iPhone and iPad apps marketing: Secrets to selling your iPhone and iPad apps. Indianapolis, Ind: Que, 2010.

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Android apps marketing: Secrets to selling your Android apps. Indianapolis, Ind: Que Pub., 2010.

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Michael, Schneider, ed. The business of iPhone app development: Making and marketing apps that succeed. [New York]: Apress, 2010.

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Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5). Boca Raton: CRC Press, 2012.

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Communications, Inc EPM. The market for apps & e-properties: Licensing, marketing, and consumer interest. New York, NY: EPM Communications, 2012.

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Book chapters on the topic "Application software – Marketing"

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Sharpington, Chris. "Direct Marketing Application." In Rapid Application Generation of Business and Finance Software, 83–104. Boston, MA: Springer US, 1996. http://dx.doi.org/10.1007/978-1-4613-1369-4_5.

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Marín, Francisco J., Jorge Casillas, and Francisco J. Martínez-López. "MarkiS: A Marketing Intelligent System Software Application for Causal Modeling." In Advances in Intelligent Systems and Computing, 165–74. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-30864-2_16.

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Hao, Zhengteng. "Application of Open Source Data Mining Software Weka in Marketing Teaching." In Application of Big Data, Blockchain, and Internet of Things for Education Informatization, 356–65. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-87903-7_44.

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Colebrook, Marcos, Ana González-Larsson, and Antonio Sedeño-Noda. "A Software Application to Optimize the Visits of Sales/Marketing Agents to Their Customers in a Brewing Company." In Advanced Business Analytics, 225–43. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11415-6_12.

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Park, Jae Ho, Jeong Bae Park, and Cheong Ghil Kim. "A Study on the Influence and Marketing Effect of Korean Wave Events and Festivals Organization." In Software Engineering Research, Management and Applications, 63–73. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-98881-8_5.

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Weber, Felix. "Using Growing Neural Gas Networks for Clustering of Web Data as a Foundation for Marketing Automation in Brick-and-Mortar Retailing." In Intelligent Systems Applications in Software Engineering, 13–27. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-30329-7_2.

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Pereira, Rex Eugene. "Turning Browsers into Buyers." In Internet Marketing Research, 108–49. IGI Global, 2001. http://dx.doi.org/10.4018/978-1-878289-97-1.ch007.

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The chapter investigates the interaction effects between the search strategy of software agents and the consumer’s product class knowledge in the context of consumers seeking to purchase cars on the Internet. The research design used was a 2 x 4, between groups, completely randomized, two-factor, factorial design. The independent variables which were manipulated were product class knowledge (HIGH KNOWLEDGE, LOW KNOWLEDGE) and agent search strategy (elimination by aspects (EBA STRATEGY), weighted average method (WAD STRATEGY), profile building (PROFILE STRATEGY), simple hypertext (HYPERTEXT STRATEGY)). The dependent variables which were measured were satisfaction with the decision process (SATISFACTION), confidence in the decision (CONFIDENCE), trust in the agent’s recommendations (TRUST), propensity to purchase (PURCHASE), perceived cost savings (SAVINGS), and cognitive decision effort (EFFORT). Significant differences were found in the affective reactions of the subjects toward the agent/application depending on the level of product class knowledge possessed by the subjects. Subjects with high product class knowledge had more positive affective reactions towards agents/applications which used the WAD and EBA strategies as compared to the PROFILE strategy. Subjects with low product class knowledge had more positive affective reactions to agents/applications which used the PROFILE strategy as compared to the EBA and WAD strategies. When the systems were modified to increase the amount of information provided and to increase the degree of control provided to the subjects, their affective reactions to the agents/applications were found to be different from the original study. Subjects responded more positively to the previously “less preferred” strategy, thus weakening the interaction effect.
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Salom, Jakob. "Mind Genomics With Big Data for Digital Marketing on the Internet." In Advances in Systems Analysis, Software Engineering, and High Performance Computing, 282–89. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7156-9.ch017.

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This chapter sheds light on one very important application in the domain of digital economy – mind genomics. Mind genomics is an approach to targeted marketing which reaches each prospect with a different personalized message. This application requires acceleration coming from a data flow accelerator connected to a control flow host. It stresses equally the basic concept and its many applications. Innovation process is a step-by-step process. Once an important step up front is created and a new innovation finds its way into the commercial world, it is difficult to imagine that another dramatical step/leap forward is possible. However, such steps keep happening. Mind genomics is an example of one such step, unthinkable of until only a few years ago. Needs of the users could be served much more effectively not only in business domains or other lucrative domains, but also in the domains of public health, public happiness, public and individual quality of life, public and individual understanding of the environment around, etc.
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Ratten, Vanessa. "An Entrepreneurial Approach to Cloud Computing Design and Application." In Advances in Systems Analysis, Software Engineering, and High Performance Computing, 1–14. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8676-2.ch001.

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The design and application of cloud computing services is inherently entrepreneurial as it is constantly evolving as a result of technological innovation. This chapter focuses on providing an entrepreneurial approach to understanding change in the cloud computing context by highlighting the importance of innovative system usage. The chapter discusses how cloud computing services are creating a ecosystem of mobile commerce applications that is changing the way consumers, businesses and the government collects, disseminates and stores information. These changes have given way to entrepreneurial service innovations in the cloud domain that are a result of consumer demand for more current and relevant technological innovations. This chapter addresses the role of entrepreneurship in technological innovations by focusing on marketing and learning applications that are unique to cloud computing services. The future research suggestions from this chapter stress the importance nature of being entrepreneurial to encourage technological innovation in the cloud computing context.
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Yang, Yiping, Yue Qiu, and Xi Zhang. "Research and Practices on Teaching Mode of Engineering Courses Driven by Software Platform." In Advances in Educational Marketing, Administration, and Leadership, 267–75. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-4233-1.ch013.

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This chapter introduces a model of “Problem refining + Paper presented + Project application + Software development + Patent declaration” on the basis of teaching practice and scientific research for many years. This is a mode of researching and practicing on engineering courses based on cloud computing. The main goal is to help students to understand and grasp the core technology of engineering courses. The employment situation of engineering graduates is very serious, while enterprise is lack of engineering employees that can be used. The reason lies in talent training problems. And this model can help us improve the teaching quality. In order to get the market recognition, meet the demands of the development of future work, and obtain competitive ability of quality control, the mode should be modeled and systematic.
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Conference papers on the topic "Application software – Marketing"

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MILITARU, Gheorghe, Dana Corina DESELNICU, and Iustina-Cristina COSTEA-MARCU. "Using a Software Application Tool to Improve Marketing Activities." In The 7th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2018. http://dx.doi.org/10.24264/icams-2018.x.5.

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Đurđević, Stefan, Gala Golubović, Katarina Maričić, and Gojko Vladić. "Development of augmented reality video application." In 11th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design, 2022. http://dx.doi.org/10.24867/grid-2022-p32.

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The subject of this paper is the development and design solution of an augmented reality application for marketing purposes. The main goal of the study is to examine the functionality of Unity software and Vuforia software development kit, as well as create an application that will allow the user to play video content using augmented reality technology. The application's primary goal is to give the user more information about the Company behind the Augmented Reality target image. The development of the application was preceded by research in the field of immersive technologies and software for Augmented Reality development. The aim of this research is to set up an intuitive system in the form of a mobile application that would identify the image and play and control the video content on the mobile device screen using Augmented Reality technology.
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Baroi, Ivy, and Suman De. "A Novel Application of Neuromarketing for Designing User Interface Mockups to Enhance User Experience in Software Development." In 2021 IEEE 2nd International Conference on Technology, Engineering, Management for Societal impact using Marketing, Entrepreneurship and Talent (TEMSMET). IEEE, 2021. http://dx.doi.org/10.1109/temsmet53515.2021.9768683.

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Aledaily, Arwa, Sofien Gannouni, Kais Belwafi, and Hatim Aboalsamh. "A Framework for Usability Testing using EEG Signals with Emotion Recognition." In Intelligent Human Systems Integration (IHSI 2022) Integrating People and Intelligent Systems. AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001049.

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The analysis of emotions has utility in several applications that cross multiple fields, including education, medicine, psychology, software engineering, accessibility in-habitation studies, healthcare, robotics, marketing, and business. Studying emotions can play an essential role in software engineering, particularly in the domain of usability testing. For example, emotions can be used to determine whether a specific software application achieves acceptable levels of user satisfaction. Furthermore, emotions can be used to test product usability and all its aspects. Emotion detection in usability testing is a first-of-its-kind tool that has the potential to improve software production (designing and interaction), thus enabling the ongoing revolution in software development to continue onwards. This work aims to build an original framework for emotion detection using electroencephalography (EEG) brain signals, which is then applied in usability testing as a case study. This will create opportunities to gain an in-depth understanding of user satisfaction in a precise and accurate way, especially when compared to traditional approaches.
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Contigiani, Marco, Rama Pollini, Mirco Sturari, Adriano Mancini, and Emanuele Frontoni. "IoT Architecture for the Processing of Data Collected by a Central Vacuum Cleaner." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/detc2017-67797.

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The paper reports on a use case of vertical integration and predictive maintenance, two concepts that fall within the wider “Industry 4.0” domain. We designed an Internet of Things based-system for the collection, processing and management of data coming from central vacuum cleaners. The developed embedded system for data retrieval from the vacuum via MODBUS and for sending them to a cloud server via WiFi is described in detail. We also present the software techniques used to manage data and the application developed for the presentation of collected data to several types of users: administrators, customers and distributors. Finally, they are highlighted the advantages for using information stored in optimizing the assistance service, marketing opportunities and market analysis.
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Guzmán Ortiz, Brunnel Eduardo. "Assessment of the impact of using Augmented Reality to support learning." In INNODOCT 2020. Valencia: Editorial Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/inn2020.2020.11813.

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Augmented Reality (AR) is changing the perception of education in the way of learning, therefore, in the way of teaching, consolidating AR as part of the future of education, but not only in this field, but in general in the medicine, industry, transportation, marketing, architecture, entertainment and tourism. Currently, education seeks new techniques that help and facilitate students to improve compression. The present work makes a study of the use of Augmented Reality for the improvement of learning, from an analysis of the technological development of this technology, the types of software on the market to create augmented models, and an analysis of the use of this technology in the education, then an application, for the Logistics course of the Master's Degree in Organisational and Logistics Engineering of the Universitat Politècnica de València, with this application we intend to innovate in traditional educational strategies. Once this tool was created, we evaluated the use of Augmented Reality with the students of the subject, in which users determined that AR facilitates the learning process and motivates their participation in the subject.
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Gursoy, Gunes, Asaf Varol, and Serkan Varol. "Impact of Machine Learning in Digital Marketing Applications." In 2022 3rd International Informatics and Software Engineering Conference (IISEC). IEEE, 2022. http://dx.doi.org/10.1109/iisec56263.2022.9998211.

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Hasan, Md Mehedee, Farhina Akter, Israt Zahan Safia, Anupom Hossain Meraj, and Mahady Hasan. "Effective Digital Marketing Approaches for E-commerce Platforms." In ICSCA 2022: 2022 11th International Conference on Software and Computer Applications. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3524304.3524323.

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Melnikov, Alexander Viktorovich, and Yulia Adolfovna, Kosikova. "OPPORTUNITIES AND RISKS OF A SOCIAL NETWORK IN MARKETING." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-232/234.

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The Most well - known social software applications are blogs, wikis, social networks, and instant messaging. The social network is described as a convergence of technologies, which means that individuals can easily communicate, select information, and form new communities on the Internet. The rapid growth of social networks is forcing companies to step up their activities in traditional CRM systems. One of the important advantages of the Internet is the creation of an active contact between stakeholders, making it easier for businesses to get feedback from their customers, which allows them to more effectively identify customer needs and develop corrective actions.
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Hornfeld, Willi. "Status of the Atlas Elektronik’s Modular AUV Family." In 25th International Conference on Offshore Mechanics and Arctic Engineering. ASMEDC, 2006. http://dx.doi.org/10.1115/omae2006-92357.

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As opposed to ROVs (Remotely Operated Vehicles), self-propelled, unmanned autonomous underwater vehicles (AUVs) are becoming increasingly important since, unlike ROVs they can operate completely self-sufficiently, i.e. independent of the carrier platform and cable at practically any depth and for long periods of time, require only minor technical and logistic support and can be used in regions which are inaccessible to manned submersibles or ROVs (e.g. under ice regions). In other words, AUVs are distinguished by a wide range of applications, the extremely high quality of data collected, their very cost-effective operation and the large standoff capability to the carrier platform, the latter bringing about a distinct improvement in terms of carrier platform safety e.g. for military missions. Due to these advantages over conventional systems, AUVs can be employed for a whole variety of applications, such as the following in the commercial sector: • Sea Bed Mapping, • Pipeline and Route Survey, • Inspection/Control, • Site Clearance, • Debris Survey, • Science – Search – Environment – Geology, • Harbour and ship’s hull inspection. Moreover AUVs will play an important role in the military scenario like mine countermeasure as well. Obviously, one single type of AUV will be unable to cover this entire spectrum if — above and beyond the aforementioned applications — one considers the different operating depths ranging from coastal regions (about 10 m) to deep water (approx. 4000 m) and the various possible carrier platforms (helicopters, ships, submarines, shore stations). On the other hand, the development and use of one specific type of AUV for one or a very limited number of mission types would be very expensive, both in terms of costs involved and necessary logistics, and would hardly be acceptable on the market. The solution to this problem is the “modularity” of the AUV subsystems as well as a family concept for the vehicle design. To implement this strategy, ATLAS ELEKTRONIK has forced the development and marketing of an AUV family for a wide array of missions. The family starts with the SeaFox-IQ, a very small and lightweight (40 kg) AUV for 300 m diving depth, based on the extreme successful mine disposal ROV SeaFox. The big brother is the SeaStout, a 100 kg AUV, designed for 300 m too. The SeaOtter Mk1 and SeaOtter Mk2 AUVs are 1500 kg and 1100 kg vehicles for 600 m operations. The leading edge is the AUV DeepC, a 2500 kg experimental vehicle developed for 4000 m depth and up to 60 h endurance. The ATLAS AUV family offer a lot of hard- and software commonality to ensure that serviceability is maintained, while having a high degree of “customisation” in key areas like payload sensor selection ensuring they will meet customer needs.
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