Dissertations / Theses on the topic 'Antecedent genres'

Entrepreneurs play a vital role in the modern day economy. Knowing what causes an individual to become an entrepreneur has fostered much attention in academic literature, but not enough of the research has looked into individual level variables that could cause an individual to have an entrepreneurial intention. This study addresses this need in research by utilizing the Theory of Planned Behavior to investigate entrepreneurial intention. Not all entrepreneurs are alike. Some entrepreneurs are motivated by financial gains while others are motivated by social concerns. The individual characteristics of entrepreneurs may not be identical, but it is believed that there are similarities. This current study uses a self-report survey approach to examine the potential impact that barriers to entry into entrepreneurship will have upon an individual’s commercial and social entrepreneurial intention. This study will also examine the moderating effect of gender identity, grit, and the Dark Triad of personality upon the previously established relationship of the three TPB antecedents to intention and commercial and social entrepreneurial intention.

This thesis argues that textual and historical analysis of The Carol Burnett Show reveals that the program utilized slapstick, women's comedy and feminist humor to create comedic parodies of television commercials, melodramas and women's films, and soap operas. Their television commercial parodies reflect Second Wave feminist critiques of media advertising contemporary with the program. Comparison of the work of early feminist film theorists and media critics to the program's parodies of film and soap opera reveal an interest in texts that address a female audience and that The Carol Burnett Show was making similar critiques to feminist media scholars in the years before it became a field of inquiry.

This thesis argues that textual and historical analysis of The Carol Burnett Show reveals that the program utilized slapstick, women's comedy and feminist humor to create comedic parodies of television commercials, melodramas and women's films, and soap operas. Their television commercial parodies reflect Second Wave feminist critiques of media advertising contemporary with the program. Comparison of the work of early feminist film theorists and media critics to the program's parodies of film and soap opera reveal an interest in texts that address a female audience and that The Carol Burnett Show was making similar critiques to feminist media scholars in the years before it became a field of inquiry.

The place of the research paper in first-year composition (FYC) courses is often debated in composition forums. Many argue that the a-disciplinary nature of FYC doesn't allow instructors to teach the research paper in a way that will be transferable to disciplinary writing tasks, while others say that it is possible, as long as we have a thorough understanding of the kinds of writing tasks students will face in the disciplines and specifically teach writing skills that will be transferable. To identify these more generalizable writing skills to be emphasized, I interviewed 14 professors at Brigham Young University from different disciplines about the research papers they teach within their upper-division disciplinary courses and the kinds of researching and writing skills they expect students to have mastered before enrolling in these courses. I collated the results of the interviews and categorized 22 skills into four categories: writing process knowledge, genre knowledge, rhetorical knowledge, and researching knowledge, finding correlation between the 22 skills I identified with skills identified by both John Bean and Carra Leah Hood, lending credence to the value of my identified skills as worthwhile to be focused on in FYC. I draw on Amy Devitt's idea that the school genres we teach in FYC are antecedent genres to assert that teaching a research paper in FYC outside of the constraints of any one discipline can provide a viable and valuable learning experience, provided that it is taught with an emphasis on these writing skills that are most valued across the disciplines, and provided it is taught as a step along the way to later mastery of disciplinary genres.

Successful leadership is the dream of all the students of leadership for which various elements including personality, skills, vision etc. are mentioned by various scholars and researchers, but what is interesting to acknowledge is that all these elements are a manifest of the moment that alter the identity of an ordinary person into a successful leader. These moments are known to be called crucible of leadership.Crucible has a strong connection to the leadership but the mystery of what shapes these crucibles is an ever going process of research and narration. The fascination with studying the recipe of crucible is built on the foundation of my own crucible of leadership that shaped my skills and vision. Considering that, I decided to explore the recipe of crucible for what is close to me and for which I have the most knowledge about, I was ascertain to produce an informative piece of document for the readers with good authenticity and reality in my work. For this purpose I chose to explore the recipe of crucible for Pakistani female leaders.In the crucible of leadership, one of the most important element that plays role is the antecedents of a life story that builds a way to crucible and successful leadership. Thus, my focus of this study was to explore and narrate such antecedents that are the prime source of crucible of leadership for successful Pakistani female leaders. In order to do so, I had to get deep knowledge of the personal life of Pakistani female leaders, which I did by studying their biographies and testimonial accounts building a theory of antecedents as recipe of crucible through the approach of grounded theory.My qualitative analysis and sound coding, suggested a theory that, the most essential antecedents that hasn’t change in generation for Pakistani female leadership are the family antecedents (education, gender equality and a strong belief on principles) and social antecedents (lack of social acceptance), participating highest in shaping the crucible. Whereas, religion is a supportive antecedent but is not significantly impacting the crucible of leadership, as is widely perceived in the world. Furthermore, I concluded my study with highlighting the factor of patriarchy and role expectancy as the major hindrance in the successful female leadership in Pakistan.

La question de recherche de cette thèse est : « Quels sont les déterminants intrinsèques et extrinsèques impactant la décision de devenir entrepreneurs (intention et mise en oeuvre) chez les étudiants en gestion au Vietnam ? ». Cette thèse comprend trois essais qui appliquent une approche de méthodes mixtes séquentielles. La structure de cette thèse comprend une boucle d'analyse quantitative pour trois essais et une boucle d'analyse qualitative pour le dernier essai. Le premier essai comprend deux parties. Partie IA : Cette partie examine l'intention entrepreneuriale des étudiants en commerce au Vietnam en appliquant la théorie du comportement planifié (Ajzen, 1991). Partie IB : cette partie est consacrée à l’étude de l'intention chez les étudiants en commerce international dans le contexte vietnamien au moment où le pays devient membre du Partenariat transpacifique (TPP), maintenant appelé Accord global et progressif pour le partenariat transpacifique (CPTPP).Le deuxième essai examine l’impact des facteurs démographiques, l’exposition antérieure au travail indépendant et les antécédents familiaux sur l’esprit d’entreprise des étudiants en commerce vietnamiens. Le troisième essai est une étude qualitative des facteurs qui influencent les intentions d’entreprendre des étudiants en gestion et des propriétaires de petites entreprises. En résumé, des recommandations pour les décideurs politiques et les éducateurs en entrepreneuriat sont discutées
The research question of this thesis: “ What intrinsic and extrinsic determinants impact upon the decision (intent and agency) of business students in Vietnam to become entrepreneurs? ". This thesis includes three essays which apply a sequential mixed-methods approach. The structure of this thesis includes a loop of quantitative analysis for three essays and a loop of qualitative analysis for the last essay. The first essay consists of two parts: part I-A and part I-B. Part I-A essay investigates the entrepreneurial intention among business students in Vietnam by applying the theory of planned behaviour (TPB) (Ajzen, 1991). Part I-B essay investigates the entrepreneurial intention among international business students in Vietnamese business context as the country becomes a member of The Trans-Pacific Partnership (TPP) and now it is so-called the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). The second essay investigates the impact of demographic factors, prior exposure to self-employment and family background on the entrepreneurial intention of Vietnamese business students. The third essay is a qualitative study of factors that influence entrepreneurial intentions among business students and small business owners. In summary, recommendations for entrepreneurial policy makers and entrepreneurial educators are discussed

This qualitative study explores the interrelationship between perceived gender discrimination and its antecedents and consequences while examining the concept of the glass ceiling that presents some barriers to the career advancement of Bahraini female workers in the banking sector. The study examines female bankers’ perception of the existence of both gender discrimination and the glass ceiling concept in this sector. It first examines the factors that cause such phenomena at three different levels namely societal, institutional and individual. The study then verifies the effects of some identified antecedents i.e. whether they foster or lower the perceived gender discrimination and how such effects happen. Furthermore, the study examines the same factors to ascertain if they are barriers that hinder women’s career advancement or enablers that support their advancement as there is a lack of empirical studies on the effect of the factors of the three mentioned levels to women’s career advancement especially in non-western context (Tlaiss, 2010; Hejase et al., 2013; Yokkongdi & Benson, 2005). The study also examines the consequences of perceived gender discrimination that occurs at the individual level. Some previous studies related to this research topic adopted the quantitative approach, hence; this is a qualitative based research that examines the perception of the respondents whose experiences and opinions expound the context. This led to understanding subjective areas such as respondents’ emotions and experiences that address the nature of perceived gender discrimination and the concept of glass ceiling in the Bahraini banking sector, focusing on “How” and “Why” type of questions instead of stressing on the quantities. The existing literature of gender discrimination especially about the area of underrepresentation of female workers in higher positions especially in financial services sector including banking is minimal. (Bruckmuller & Branscombe, 2010; Elumti et al., 2009; Durbin & Conley, 2010). This approach unveils the research questions by conducting in-depth semi-structured interviews with 26 Bahraini females as most of the previous studies examined both male and female perceptions while this research focusing at female only to make it more gender specific. The respondents hold managerial and non-managerial positions in both Islamic and conventional banks in the kingdom of Bahrain. The aim of the interview was to extract their perceptions on the factors and the consequences of gender discrimination as well as the barriers and challenges that hinder their advancement to higher managerial levels. The study captures the factors and the consequences of gender discrimination as well as the most common barriers that impede the Bahraini females’ career advancement within an Islamic and Arabic cultural context. The themes that emerged from the analysis are used to discuss the research issues in the light of previous research findings from different empirical studies. This study identifies different ways of finding factors of perceived gender discrimination and their effects as well as the challenges that may hinder the women’s career advancement in this sector. This study discovers that perceived gender discrimination exists in the Bahraini banking sector especially in areas such as hiring preference and receiving of benefits and compensations. This study also unearths the existence of glass ceiling, which is related to the gender inequality in the advancement opportunities to higher positions especially in the areas such as obtaining a promotion and holding managerial positions in the banks. The study finds out various factors that cause the perceived gender discrimination and the glass ceiling in the Bahraini banking sector which are classified at three levels as explained above.

El cáncer de mama es la neoplasia más frecuente en la mujer. Existen factores de riesgo conocidos como la edad avanzada y la historia familiar de cáncer de mama. La mayor parte del cáncer de mama es esporádico, sólo del 5 al 10% son atribuibles a mutaciones de la línea germinal en genes de susceptibilidad. Del 15 al 20% se producen en agregaciones familiares, que se deben a interacciones de múltiples genes y factores ambientales, o a genes de baja penetrancia. Existen modelos que estiman la probabilidad de ser portadora de mutación en BRCA1/2, como: el modelo de Couch, Myriad II y BRCAPRO. Objetivos.1. Determinar la prevalencia de mutaciones BRCA1/2. 2. Estimar la frecuencia de mutaciones BRCA1 y en función de sus antecedentes familiares de cáncer de mama u ovario. 3. Estudiar si existen otros tumores más frecuentes en los familiares en relación con los casos de cáncer de mama esporádicos. 4. Estudiar las características clínico-patológicas comparando casos esporádicos y los debidos a mutaciones en los genes BRCA1/2.5. Conocer la utilidad en nuestra población de los modelos capaces de predecir la probabilidad de mutación BRCA1/2.Material y métodos.Se seleccionaron 124 mujeres diagnosticadas de cáncer de mama antes de los 41 años, no seleccionadas por su historia familiar. Entre los años 1989-1999. La estrategia utilizada para el análisis de BRCA1/2, fue inicialmente un cribado mediante TT-SSCP, cuando se localizaba un patrón anómalo, se caracterizaba la alteración mediante secuenciación directa.Resultados.Hemos localizado 6 mutaciones patogénicas y 13 mutaciones de significado incierto. La prevalencia de mutaciones en los genes BRCA en nuestra población es de 5.6%. BRCA1 0.8% y BRCA2 4.8%. El grupo de alto riesgo constituido por mujeres con cáncer de mama antes de los 41 años y un familiar de 1° grado con cáncer de mama/ovario, o familiar varón con cáncer de mama, tienen un RR 4.92, con p=0.037. En el grupo con antecedentes de cáncer de ovario en la familia, el RR es 10.74, y p=0.005. Respecto a las características clínico-patológicas, sólo hemos detectado diferencias en el estadio. No se han encontrado diferencias respecto a la supervivencia. Entre los métodos de predicción de probabilidad de mutación BRCA, el modelo de Frank y BRCAPRO son los de mayor sensibilidad y especificidad. Conclusiones.La frecuencia de mutaciones en los genes BRCA1 y BRCA2 es 5.6%. La mayor parte de las mutaciones definitivas encontradas (6 de 7) se localizaron en el gen BRCA2 (85.7%). La mayor parte de las mutaciones caracterizadas en BRCA2 (66.7%) se encuentran localizadas en el interior del exón 23. Las pacientes con familiares de primer grado con cáncer de mama u ovario, o con un varón afecto de cáncer de mama en su familia, forman un grupo, clasificado de "alto riesgo", donde se encuentran mutaciones BRCA en un porcentaje (15.4%) significativamente mayor (p=0.037) al resto de las pacientes (3.1%). Los antecedentes familiares de cáncer de ovario son significativamente mayores (p=0.005) entre las portadoras de mutaciones en BRCA (37.5%) que entre las no portadoras (3.5%). Las mujeres portadoras de mutación BRCA se diagnostican en estadíos más avanzados que las mujeres no portadoras. Los métodos predictivos de mutación en BRCA1/2, Myriad II y BRCAPRO, son útiles para seleccionar pacientes en nuestra muestra .Considerando la baja frecuencia de mutaciones BRCA1/2, otros factores genéticos actualmente desconocidos deben jugar un papel importante. Estos resultados no hacen aconsejable un estudio molecular de BRCA en mujeres con cáncer de mama por el único hecho de haberlo desarrollado a una edad temprana.
Breast cancer is the most frequent tumour in women and hereditary predisposition may contribute to it in a small subset of patients. Up 5 to 10% can be attributed to mutations in BRCA1/2. Between 1989 -1999, we selected 124 breast cancer women, diagnosed before 41 years, not selected by their family history. In this group, mutations in BRCA1/2 genes were studied. The strategy used for the analysis of BRCA1/2, was initially amplified by PCR, mutation screening through SSCP, and abnormal bands were directly sequenced.Seven patients (5.6%) were found to have pathogenic mutations: one in BRCA1 (0.8%) and six in BRCA2 (4.8%). Most pathogenic mutations (6 of 7) were located in BRCA2 (85.7%). Most mutations characterized in BRCA2 (66.7%) are located in exon 23. The patients with first degree relatives suffering from breast or ovarian cancer, or having a male relative with breast cancer were classified as "high risk". In this high risk group 4 of 26 women (15.4%) were BRCA mutation carriers, compared with 3 of 96 women (3.1%) without those previously defined familial characteristics (p=0.037). The familial history of ovarian cancer is also different between BRCA mutation carriers (37.5%) and those not harbouring any mutation (3.5%) (p=0.005). BRCA mutation carriers were diagnosed in more advanced stages of breast cancer. Several models may estimate the probability of presenting a mutation in BRCA1/2,. In our sample Myriad II and BRCAPRO, are useful to predict the presence of mutations. Considering the low frequency BRCA1/2 mutations, other currently unknown genetics factors should play an important role. These results do not make advisable a molecular study of BRCA1/2 mutations in women developing breast cancer at an early age. Familial history should be considered as the most relevant factor.

Organizational citizenship behaviors (OCB) constitute gestures of volunteers, all contributing to organizational efficiency. Such behaviors are essentially linked to helping behavior, usually characterized as practices associated with the feminine nature and present in professions such as nursing. Hence, the implementation of the present study aimed at understanding the influence of three predictors (affective commitment, involvement with work and job satisfaction) on the factors of organizational citizenship behavior (favorable climate, creative suggestions, system protection, and self-training cooperation with colleagues), taking into account gender issues. According to this end, we did a descriptive and quantitative. The sample consisted of 252 professional women of the nursing staff of a public hospital. The collection was done through a survey instrument containing the personal and functional data, followed by questions containing the Scales of Affective Organizational Commitment (SAOC) Involvement Scale with work (ISW); Job Satisfaction Scale (JSS) and Scale of Organizational Citizenship Behaviors (SOCB), developed by Siqueira (1995). The data were analyzed in three stages, with the help of SPSS software to perform statistical tests. In the first step, we tried to verify, through factor analysis, the composition of the variables for the formation of scale factors of organizational citizenship. The second step we analyzed the differences in perception on attitudinal antecedents. In the third stage, by hierarchical and stepwise regressions, we tested the influence of attitudinal antecedents on CCO. Regarding the assessment factor, this resulted in the formation of four factors including the variables of organizational citizenship. The mean analysis indicated the perceived affective attitudes in the hospital. Regression analysis for the attitudinal antecedents related to affective commitment showed a higher incidence of feelings of pride, when compared to feelings of courage; in relation to involvement with work showed that the personal connection to the work has a lower incidence in pleasant hours of work; regarding job satisfaction, interest in the task exceeded the attitudes of defense organization. Hence, the implementation of the present study has demonstrated the influence of affective variables have on organizational citizenship behaviors in the hospital.
Comportamentos de cidadania organizacional (CCO) se constituem de gestos voluntários, os quais contribuem para a eficiência organizacional. Tais comportamentos têm sua essência ligada a comportamentos de ajuda, caracterizados geralmente como práticas associadas a natureza feminina e presentes em profissões como a enfermagem. Assim, a realização do presente estudo teve como propósito compreender a influência de três preditores (comprometimento afetivo, envolvimento com o trabalho e satisfação no trabalho) sobre os fatores de comportamento de cidadania organizacional (clima favorável, sugestões criativas, proteção ao sistema, autotreinamento e cooperação com os colegas), levando em consideração as questões de gênero. Para tanto, realizou-se uma pesquisa de caráter descritivo, de natureza quantitativa. A amostra foi composta por 252 profissionais femininos da equipe de enfermagem de um hospital público. A coleta foi feita através de um instrumento contendo o levantamento de dados pessoais e funcionais, seguidas de questões contendo as Escalas de Comprometimento Organizacional Afetivo (ECOA); Escala de Envolvimento com o trabalho (EET); Escala de Satisfação no Trabalho (EST) e, Escala de Comportamentos de Cidadania Organizacional (ECCO), elaboradas por Siqueira (1995). Os dados obtidos foram analisados em três etapas, com o auxilio do software SPSS para a realização dos testes estatísticos. Na primeira etapa, procurou-se verificar, através de análises fatoriais, a composição das variáveis para a formação dos fatores da escala de cidadania organizacional. A segunda etapa analisouse as diferenças de percepção relativa aos antecedentes atitudinais. Na terceira etapa, através de regressões hierárquicas e stepwise, testou-se a influência dos antecedentes atitudinais sobre CCO. No que concerne a avaliação fatorial, esta resultou na formação de quatro fatores compreendendo as variáveis de cidadania organizacional. A análise das médias apontou as atitudes afetivas percebidas no ambiente hospitalar. A análise de regressão para os antecedentes atitudinais relacionada ao comprometimento afetivo apontou uma maior incidência de sentimentos de orgulho, quando comparado a sentimentos de ânimo; em relação ao envolvimento com o trabalho, demonstrou que a ligação pessoal ao trabalho possui menor incidência que as horas agradáveis de trabalho; quanto à satisfação no trabalho, o interesse nas tarefas superou as atitudes de defesa da organização. Assim, a realização do presente estudo, permitiu comprovar a influência das variáveis de natureza afetiva sobre comportamentos de cidadania organizacional no ambiente hospitalar.

Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia
Objectives: Affections are relevant for consumers to develop close and special relationships with brands. In this context, this research aims to understand the antecedents and consequences of “Brand Sensuality” and “Brand Affect” and to test the moderating effect of gender. Methodology: Through a survey, 234 valid answers were obtained (female and male) and, in order to test the 19 research hypotheses proposed along the conceptual model, we used the structural equation model. Results: for the first time It was evidenced a positive impact of “Brand Sensuality” on “Brand Affect”, bringing essential contributions to the universe of brands. In the global context we find that “Brand Experience” has a positive impact on “Brand Sensuality”. About “Brand Sensuality” consequences, it can highlight its impact on “Brand Love” and “Brand Loyalty”. Regarding “Brand Affect”, there is a greater consistency of results. With regard to their background, it is possible to see that Brand Experience, Hedonic Product and Brand Trust are key variables in achieving Brand Affect and important to brand management. Analyzing the consequences, it is easy to see their impact on “Brand Loyalty”, “WOM”, “Brand Love” and “Price Premium”. Contributions: This dissertation aims to contribute to the clarification of the concept “Brand Sensuality”, proposing new lines of interest for its development. Thus, it is suggested the introduction of new variables to ascertain the knowledge of this new construct. The results should be a stimulus for other researches in marketing and branding, since the development of this research clarifies the concept of “Brand Sensuality”, often confused and referred to as “Brand Sense”. " On the other hand, some of its antecedents and consequences are exposed and the concepts of “Brand Affect” and “Brand Sensuality” are consolidated. Originality: The originality of this theme is cross-sectional at both national and international levels, as Brand Sensuality had never been addressed as a central variable.
Objetivos: Os afetos são relevantes para que os consumidores possam desenvolver relações próximas e especiais com as marcas. Neste âmbito, esta investigação tem como objetivo compreender quais os antecedentes e consequentes da “Brand Sensuality” e do “Brand Affect” e testar o efeito moderador do género. Metodologia: Através da realização de um inquérito, obtiveram-se 234 respostas válidas (do sexo feminino e do sexo masculino) e, de forma a testar as 19 hipóteses de investigação propostas ao longo do modelo conceptual, recorreu-se ao modelo das equações estruturais. Resultados: Evidenciou-se pela primeira vez na literatura, um impacto positivo da “Brand Sensuality” sobre o “Brand Affect”, trazendo assim contributos essenciais para o universo das marcas. No contexto global verificamos que a “Brand Experience” tem um impacto positivo sobre a “Brand Sensuality”. No que respeita aos consequentes da “Brand Sensuality”, pode evidenciar o seu impacto no “Brand Love” e no “Brand Loyalty”. Relativamente ao “Brand Affect”, comprova-se uma maior consistência de resultados. No que se refere aos seus antecedentes, é possível evidenciar que a “Brand Experience”, o “Hedonic Product” e “Brand Trust” são variáveis fulcrais para atingir o “Brand Affect” e que, por isso mesmo, devem ser tidas em conta na gestão das marcas. Analisando os consequentes, evidencia-se o seu impacto no “Brand Loyalty”, “WOM”, “Brand Love” e “Price Premium”. Contributos: Com esta dissertação pretende-se contribuir para a clarificação do conceito “Brand Sensuality”, propondo novas linhas de interesse para o seu desenvolvimento. Assim, sugere-se a introdução de novas variáveis para apurar o conhecimento deste novo construto. Os resultados devem ainda ser um estímulo para a investigação na área do marketing e do Branding, uma vez que, através do desenvolvimento desta investigação, clarifica-se a nível prático o conceito de “Brand Sensuality” muitas vezes confundido e referenciado como “Brand Sense”. Por outro lado, desvenda-se alguns dos seus antecedentes e consequentes e consolida-se os conceitos de “Brand Affect” e “Brand Sensuality”. Originalidade: A originalidade deste tema é transversal tanto a nível nacional como internacional, pois nunca se tinha tratado a “Brand Sensuality” como variável central.

Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2006.
Source: Dissertation Abstracts International, Volume: 67-07, Section: A, page: 2371. Adviser: Cameron McCarthy. Includes bibliographical references (leaves 329-354) Available on microfilm from Pro Quest Information and Learning.

碩士
輔仁大學
管理學研究所
96
Since the emergence of experiential economy and cultural creativity industry in the recent years, many governments have begun to focus on cultural creativity industry, and so did the academia. Cultural creativity industry included wide ranges of industries. Among them, Motion picture was the one which highly fitted into the society around whole world. However, motion picture’s influence to customers’ experience is still lack of detailed research from academia. Therefore, present study will adopt experiential perspective to investigate antecedent’s influence to experiential quality and emotion, and experiential quality’s and emotion’s influence to experiential satisfaction. Furthermore, present study including level of involvement and movie genres as the interferential variables to examine its influential effects toward customers’ experiential process. Present study use newly released films between April 2008 and May 2008 as the context of the study. The standard which applied to choose the genres ( dramas/ comedies/ actions) was based on the data from IMDb, and then selected one film (The other Boleyn Girl/What Happens in Vegas/The Forbidden Kingdom) from each of those three genres. The customers who have watched those films were the target for present study to pass the questionnaires. The total number of the questionnaires which have been sent was 423, in which 422 questionnaires were recollected and 394 of it were valid. Present study used SPSS 12.0 as the software to analyze the data. The methods which have been used to analyze the data were descriptive statistics analysis, reliability analysis, validity analysis, correlation analysis, and multiple regressions. The result of data analysis revealed that most of the antecedents (setting, performance, and plot) were positive related to experiential qualities (absorbency, surprise, learning, and joy). And the experiential qualities were all positive related to experiential satisfaction. As for the interferential variables, level of involvement and movie genres has caused some interferential effects to some parts of the model. According to the result of present study, firms should endeavor to raise customers’ level of involvement and to increase the antecedents in the movie in order to enhance customers’ experiential effects and the most important of all－ customers’ experiential satisfactions.

A reputação como factor determinante para um negociador e para a negociação está muitíssimo pouco estudado.Neste sentido é relevante perceber um pouco mais acerca do mesmo. Este projecto de investigação pretende, por essa razão, aprofundar o estudo da importância da reputação e do seu conhecimento prévio, em processos de negociação. Baseando-nos na literatura percebemos que o sexo do negociador e a partilha de informação são importantes na construção de uma impressão. Esta investigação pretendeu testar o efeito do sexo do negociador e da partilha de informação na percepção da reputação do negociador. Por outro lado pretendemos investigar também se a motivação social de quem observa é um factor importante na construção da reputação de um negociador. Utilizámos simulações de negociação gravadas em vídeo e um questionário para aferir o efeito das variáveis em 120 participantes. Concluímos que existe um efeito da partilha de informação e da motivação social do observador na construção da reputação do negociador. Porém, não se encontrou efeitos significativamente relevantes do efeito do sexo do negociador na percepção da reputação.
Reputation as a determining factor to a negotiator and to negotiation processes is well understudied. This makes it relevant to investigate more on this subject. This investigation project intends to dig a little deeper on the importance of reputation and its prior knowledge on negotiation processes. Basing on literature, we understood that bargainer´s gender and information sharing are two important pieces when forming an impression of someone. This project explored the effect of gender and information sharing as antecedents of reputation. Furthermore, we intend to investigate if the observer´s social motives are an underlying factor in constructing one’s reputation. We used video simulated negotiations and a questionnaire to test the variables on 120 participants. The results suggest that there is an effect of information sharing and of observer’s social motives on negotiator’s reputation. However, there was no statisticaly significant influence of gender on reputation.

The impact of climate change and the environmental crisis has been noticeable. The scientific community has made big efforts in warning the population about the need for change, on a corporate level and on a governmental and personal level. The general public has become more aware of this crisis and has adopted different behaviors that contribute to a more sustainable world. Given this individual change, companies are redirecting their efforts into becoming “greener”, the so call “Greening of firms”. The entire business world seems to be following this pattern. Despite this, with this dissertation, I propose to study the relationship between brand coolness, Pro-environmental behavior and green marketing. It focuses on 3 main points: 1) If green marketing can be an antecedent of Brand Coolness. 2) If Brand Coolness can increase PEB and 3) Do green companies have a stronger impact on these relationships. This report aims to describe the importance of this topic and offer additional research in these fields. The research object of this study focuses on the answers of 272 consumers and utilizes partial least squares structural equation modelling to undertake an empirical study. The results show that there’s a strong positive relationship between Green Marketing and Brand Coolness, and that the type of company influences these relationships. This research also complements previous literature on brand coolness, especially in regard to one of its consequences: WTP. The type of company also changes some of these impacts and relationships.
O impacto das alterações climáticas e a crise ambiental tem ganho cada vez mais notoriedade. A comunidade científica tem feito um grande esforço para tentar sensibilizar a população para a necessidade de haver uma mudança, a nível corporativo, político e pessoal. O público em geral está cada vez mais ciente da crise ambiental e tem alterado muito dos seus comportamentos, com o objetivo de sustentabilidade. Apercebendo-se desta mudança, as empresas têm se focado em tornarem-se mais “Verdes”, o chamado “Greening of firms”. Contudo, esta dissertação pretende estudar a relação, entre Brand Coolness, green marketing e Pro- environmental behavior. Esta dissertação toca em dois pontos chaves. 1) Se Green Marketing tem um impacto positivo em Brand Coolness, pudendo ser considerado um antecedente. 2) Se Brand Coolness tem um impacto no PEB dos consumidores e se promove um “Call-to-action” e 3) será que as empresas “Verdes” têm um impacto mais forte nestas relações. Esta dissertação tem como objectivo salientar a importância deste tópico, assim como oferecer conclusões complementares a algumas destas matérias. O objecto de investigação desta pesquisa foca-se nas respostas de 272 consumidores e utiliza modelação de equações estruturais com partial least squares para realizar um estudo empírico. Os resultados mostram que existe uma relação positiva e forte entre Brand Coolness e Green marketing, e que o tipo de empresa influencia esta relação. Esta dissertação também complementa estudos anteriores relativos a estas matérias, especialmente Brand coolness, e a sua relação com WTP.