Dissertations / Theses: 'Animal marking'

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Kent, Laura A. "An examination of scent-marking, individual odors, and individual discrimination in the raccoon (Procyon lotor)." Diss., St. Louis, Mo. : University of Missouri--St. Louis, 2009. http://etd.umsl.edu/r4541.

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Theis, Kevin Robert. "Scent marking in a highly social mammalian species, the spotted hyena, Crocuta crocuta." Diss., Connect to online resource - MSU authorized users, 2008.

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Thesis (PH.D.)--Michigan State University. Zoology and Ecology, Evolutionary Biology and Behavior, 2008. Title from PDF t.p. (viewed on Aug. 11, 2009) Includes bibliographical references (p. 156-178). Also issued in print.

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Schofield, Matthew R., and n/a. "Hierarchical capture-recapture models." University of Otago. Department of Mathematics & Statistics, 2007. http://adt.otago.ac.nz./public/adt-NZDU20080129.161029.

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A defining feature of capture-recapture is missing data due to imperfect detection of individuals. The standard approach used to deal with the missing data is to integrate (or sum) over all the possible unknown values. The missing data is completely removed and the resulting likelihood is in terms of the observed data. The problem with this approach is that often biologically unnatural parameters are chosen to make the integration (summation) tractable. A related consequence is that latent variables of interest, such as the population size and the number of births are only available as derived quantities. As they are not explicitly in the model they are not available to be used in the model as covariates to describe population dynamics. Therefore, models including density dependence are unable to be examined using standard methods. Instead of explicitly integrating out missing data, we choose to include it using data augmentation. Instead of being removed, the missing data is now present in the likelihood as if it were actually observed. This means that we are able to specify models in terms of the data we would like to have observed, instead of the data we actually did observe. Having the complete data allows us to separate the processes of demographic interest from the sampling process. The separation means that we can focus on specifying the model for the demographic processes without worrying about the sampling model. Therefore, we no longer need to choose parameters in order to simplify the removal of missing data, but we are free to naturally write the model in terms of parameters that are of demographic interest. A consequence of this is that we are able write complex models in terms of a series of simpler conditional likelihood components. We show an example of this where we fit a CJS model that has an individual-specific time-varying covariate as well as live re-sightings and dead recoveries. Data augmentation is naturally hierarchical, with parameters that are specified as random effects treated as any other latent variable and included into the likelihood. These hierarchical random effects models make it possible to explore stochastic relationships both (i) between parameters in the model, and (ii) between parameters and any covariates that are available. Including all of the missing data means that latent variables of interest, including the population size and the number of births, can now be included and used in the model. We present an example where we use the population size (i) to allow us to parameterize birth in terms of the per-capita birth rates, and (ii) as a covariate for both the per-capita birth rate and the survival probabilities in a density dependent relationship.

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Palma, Cristián R. (Cristián Ricardo). "The use of tarsal scale patterns to identify individual birds of prey." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=23929.

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The ability to accurately identify individuals is required for the detailed study of animals. Numerous artificial markers have been developed for this purpose. Negative effects on survival, reproductive success and behavior have been reported for most marking methods, significantly affecting the very parameters being studied. Birds of prey have suffered the shortcomings of artificial marking methods. In light of the known and potential deleterious effects of marking, attention has been focused on developing new techniques to identify individual raptors without attaching artificial markers. This study investigated the use of tarsal scale patterns as unique individual identifiers in birds of prey. The American kestrel (Falco sparverius) was chosen as a model. Both legs of seventy-five kestrels were photographed over a two-year period. Photographic comparisons of 150 scale patterns demonstrated the uniqueness of each and therefore its ability to be used as an individual's natural identifier. Furthermore, patterns were found to remain unchanged from one year to the next. These findings support the hypotheses that tarsal scale patterns are unique to each bird and do not change over time. A method of coding the tarsal scale patterns was developed. These codes can be used in a computerized data base to significantly enhance the speed of pattern searches.

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Viviers, Marlize Z. "Die karakterisering van die reukmerkvloeistof van die Bengaalse tier, Panthera Tigris Tigris." Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019.1/1576.

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Thesis (MSc (Botany and Zoology))--University of Stellenbosch, 2006. Although the Bengal tiger, Panthera tigris tigris, appears on the IUCN Red Data List for endangered animals, very little information is available in the literature on the components of this animal's marking fluid. Scent marking is the main form of communication in all cat species. In some species, including the Bengal tiger, the liquid used for spraying is not pure urine, but is mixed with scent gland secretions. The objective of this study was to characterise the volatile components in the marking fluid of the Bengal tiger to achieve a better understanding of the semiochemical communication of this animal. The marking fluid of the tiger was characterised through the use of analytical techniques, such as gaschromatography, low resolution gas chromatography - mass spectrometry and retention time comparison. Homologous series of alkanes, alcohols, aldehydes, methyl ketones, carboxylic acids, γ- and δ-lactones, amides and lactams, as well as esters and nitrogen containing compounds, were identified. Of these identified compounds the unbranched alkanes, saturated alcohols, aldehydes, branched methyl ketones, saturated carboxylic acids and γ- and δ- lactones are commonly found in mammalian secretions. Compounds that aren't as common in their secretions are the methyl ketones, branched carboxylic acids, dimethyl esters of dicarboxylic acids and amides. The marking fluid contains a phthalic acid ester. Phthalic acid esters are used in the polymer industry and are nowadays found almost everywhere in nature. It is known that these pollutants have endocrine disrupting properties. The heat, humidity and wet conditions that are characteristic of the Bengal tiger's natural habitat makes it necessary for the tiger to make use of a fixative to prolong the life of the semiochemical message. The compounds and the concentrations in which these compounds are present in the urine and the lipid fraction of the marking fluid of the tiger was determined and compared to assess the fixative role of the lipids. This study has provided evidence that the lipid material has a greater affinity for the volatile organic constituents of the marking fluid and that it can therefore extend the lifetime of a semiochemical message left by the tiger.

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Jonsson, Sara. "Stocking of brown trout (Salmo trutta L.) : factors affecting survival and growth /." Umeå : Swedish Univ. of Agricultural Sciences (Sveriges lantbruksuniv.), 2001. http://epsilon.slu.se/s230.pdf.

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Bishop, Jonathan R. B. "Embedding population dynamics in mark-recapture models." Thesis, St Andrews, 2009. http://hdl.handle.net/10023/718.

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Braun, Camrin Donald. "Movements and oceanographic associations of large pelagic fishes in the North Atlantic Ocean." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/119992.

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Thesis: Ph. D., Joint Program in Applied Ocean Science and Engineering (Massachusetts Institute of Technology, Department of Earth, Atmospheric, and Planetary Sciences; and the Woods Hole Oceanographic Institution), 2018. Cataloged from PDF version of thesis. Includes bibliographical references (pages 138-154). Highly migratory marine fishes support valuable commercial fisheries worldwide. Yet, many target species have proven difficult to study due to long-distance migrations and regular deep diving. Despite the dominance of oceanographic features, such as fronts and eddies, in the open ocean, the biophysical interactions occurring at the oceanic (sub)mesoscale (< 100 km) remain poorly understood. This leads to a paucity of knowledge on oceanographic associations of pelagic fishes and hinders management efforts. With ever-improving oceanographic datasets and modeling outputs, we can leverage these tools both to derive better estimates of animal movements and to quantify fish-environment interactions. In this thesis, I developed analytical tools to characterize the biophysical interactions influencing animal behavior and species' ecology in the open ocean. A novel, observation-based likelihood framework was combined with a Bayesian state-space model to improve geolocation estimates for archival-tagged fishes using oceanographic profile data. Using this approach, I constructed track estimates for a large basking shark tag dataset using a high-resolution oceanographic model and discovered a wide range of movement strategies. I also applied this modeling approach to track archival-tagged swordfish, which revealed affinity for thermal front and eddy habitats throughout the North Atlantic that was further corroborated by synthesizing these results with a fisheries-dependent conventional tag dataset. An additive modeling approach applied to longline catch-per-unit effort data further highlighted the biophysical interactions that characterize variability in swordfish catch. In the final chapter, I designed a synergistic analysis of high-resolution, 3D shark movements and satellite observations to quantify the influence of mesoscale oceanography on blue shark movements and behavior. This work demonstrated the importance of eddies in structuring the pelagic ocean by influencing the movements of an apex predator and governing the connectivity between deep scattering layer communities and deep-diving, epipelagic predators. Together, these studies demonstrate the breadth and depth of information that can be garnered through the integration of traditional animal tagging and oceanographic research with cutting-edge analytical approaches and high-resolution oceanographic model and remote sensing datasets, the product of which provides a transformative view of the biophysical interactions occurring in and governing the structure of the pelagic ocean. by Camrin Donald Braun. Ph. D.

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Cisterna, Parra Carlos. "ONG animal libre." Tesis, Universidad de Chile, 2017. http://repositorio.uchile.cl/handle/2250/149450.

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Tesis de grado para optar al grado de MAGÍSTER EN MARKETING “El auge del veganismo en Chile”, así titulaba el periódico digital El Ciudadano un reportaje en enero pasado; “Los veganos meten la cuchara”, se denominó un informe de La Tercera en septiembre de 2015; más reciente es la crónica de El Mercurio llamada “El boom de la comida vegana en Santiago”, publicada en junio de este año. Estas publicaciones son sólo algunos de decenas de informes, entrevistas, crónicas, notas y reportajes aparecidos en diferentes medios de prensa chilenos y extranjeros, los que dan fe de un movimiento en alza: el veganismo, práctica que se caracteriza por no consumir ningún producto de origen animal, mayoritariamente movido por un trato ético hacia los animales, por lo que su crecimiento está íntimamente ligado al movimiento animalista. Los movimientos veganos y animalistas van de la mano, han crecido de forma exponencial en los últimos años, y si hace unas décadas hablar de comida vegana era algo extraño y desconocido, hoy se ha vuelto popular, independiente si se adhiere o no a sus prácticas, es un término conocido. Lo mismo sucede con el movimiento animalista, el rechazo al maltrato y explotación animal ha comenzado a tomar fuerza, incluso logrando cambios en la legislación chilena. En agosto pasado se promulgó una nueva ley sobre tenencia responsable de mascotas y animales de compañía, legislación que se vio acelerada luego que la opinión pública conociera el asesinato de Cholito, un perro que fue golpeado hasta morir en una galería comercial de Recoleta, el hecho fue repudiado por todos los sectores y la necesidad de contar con una nueva ley se hizo urgente. Mientras el llamado deporte nacional, el rodeo, también ha comenzado a perder adeptos, según la encuesta CADEM de septiembre de 2016 mostró que apenas un 32% de los chilenos se siente representado por esta tradición y un 54% espera que no se continúen realizando. Estos hechos demuestran la gran oportunidad de crecimiento a la que se enfrenta la ONG “Animal Libre”, única organización chilena formal dedicada a la lucha contra el maltrato y explotación animal, la que se diferencia de la decenas de agrupaciones animalistas existentes en el país por su visión general de los derechos animales, no centrándose únicamente en mascotas o perros abandonados. Actualmente Animal Libre es líder en este rubro en Sudamérica, contando con equipos de trabajo en Argentina, Perú, Ecuador y Paraguay. Animal Libre trabaja en la difusión de estilos de vida libres de maltrato y explotación animal, promoviendo dietas veganas y cambios a las legislaciones vigentes, además realiza campañas denunciando lugares, empresas y personas donde se maltrata y explota a animales. Al ser un tema transversal y que involucra a varios actores, este plan de marketing aborda los distintos públicos, sus intereses y cómo llegar a ellos. Autoridades, empresarios, estudiantes, futuros voluntarios e incluso niños, son parte de los públicos a los que apunta Animal Libre, todos ellos con finalidades distintas, debiendo ajustarse a la realidad de cada uno. Las diversas campañas de comunicación que realiza Animal Libre durante el año deben acomodarse a estos públicos, ya que una estrategia única no logra los resultados esperados en cada segmento. Gracias al actual crecimiento de los movimientos animalistas y veganos, y el interés de la población por adherir a estilos de vidas más saludables, rechazando el maltrato y explotación animal, es un momento clave para que Animal Libre pueda posicionarse en la opinión pública y aumentar su conocimiento en los diferentes públicos.

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Ferreira, Giovanne Ambrosio. "Dieta e área de vida do gato doméstico (Felis silvestris catus Linnaeus -1758) (carnívora, felidae) em ambiente natural de Mata Atlântica na Ilha Comprida, estado de São Paulo." Universidade Federal de Juiz de Fora (UFJF), 2011. https://repositorio.ufjf.br/jspui/handle/ufjf/2457.

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Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-09-12T14:00:02Z No. of bitstreams: 1 giovanneambrosioferreira.pdf: 11308277 bytes, checksum: 29c09d7d3d127c6be8192883098b796f (MD5) Approved for entry into archive by Diamantino Mayra (mayra.diamantino@ufjf.edu.br) on 2016-09-13T12:59:10Z (GMT) No. of bitstreams: 1 giovanneambrosioferreira.pdf: 11308277 bytes, checksum: 29c09d7d3d127c6be8192883098b796f (MD5) Made available in DSpace on 2016-09-13T12:59:10Z (GMT). No. of bitstreams: 1 giovanneambrosioferreira.pdf: 11308277 bytes, checksum: 29c09d7d3d127c6be8192883098b796f (MD5) Previous issue date: 2011-02-25 CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior O livre acesso de gatos (Felis silvestris catus) a áreas externas da residência de seus proprietários (chamados semi-domiciliados), quando em ambientes naturais pode ocasionar predação sobre animais silvestres, competição alimentar com carnívoros nativos, e ainda potencializara veiculação de zoonoses. Informações a respeito do comportamento destes animais em fragmentos de mata atlântica são raros, desta forma, este estudo objetivou avaliar: a) os itens encontrados na dieta e sua variação sazonal através da análise de amostras fecais; b) a área de vida e os padrões de atividade por meio de rádio telemetria; c) as diferenças individuais na dieta e a disposição das fezes nos territórios por meio do método da marcação de isca de gatos semi-domiciliados encontrados em um fragmento remanescente de Mata Atlântica localizado ao sul do município de Ilha Comprida – SP. Resultados coletados entre setembro de 2009 e setembro de 2010 demonstram que mesmo recebendo alimentos dos proprietários, a espécie apresentou uma dieta oportunista e generalista, com pouca variação sazonal (X2 = 6,754; p = 0,4549). As presas mais consumidas foram insetos (21,26%), seguidos por mamíferos (14,24%) e aves (4,11%). Machos residentes em propriedades ausentes de fêmeas demonstraram maiores área de vida e sobreposições sobre as áreas dos demais gatos, que apresentaram valores semelhantes entre si. Os horários de maior atividade ocorreram no período crepuscular noturno, principalmente nos horários de 20-22h e 02-04h; enquanto o período entre 14-16h apresentou menor registro. Maiores atividades registradas durante a estação seca, todavia, machos demonstraram maior atividade noturna, em ambas as estações, enquanto fêmeas maiores atividades diurna, principalmente durante a estação seca. As amostras fecais encontradas próximas ao centro de atividade, geralmente estavam enterradas, enquanto à medida que se distanciavam, podiam ou não estar enterradas. Ocorreram poucas variações na dieta entre os sexos. Entretanto, fêmeas mais novas predaram animais menores (insetos); fêmeas mais velhas predaram também vertebrados maiores; enquanto para os machos observou-se o inverso. A diversidade de itens de presas nativas encontrados na dieta demonstra a capacidade adaptativa e o comportamento inato de predação da espécie. A pequena diferença encontrada entre as estações reflete na pequena variação sazonal encontrada no período amostrado. Os resultados indicam que a disponibilidade e abundância de recursos (alimento e abrigo) foram os fatores mais importantes na determinação das áreas de vida de fêmeas, enquanto a disponibilidade e acesso a estas, seriam os determinantes para os machos. Sugere-se que o padrão de atividade sofra influência das variações sazonais. A maneira como as fezes são encontradas no ambiente estão relacionadas ao status hierárquico ou questões comportamentais e ecológicas de seu produtor. Sendo assim, informações importantes sobre a dieta e comportamento de caça individuais foram obtidas por meio da identificação individual de suas fezes. Os resultados obtidos por este estudo contribuem para pesquisas que visem à preservação de espécies vulneráveis às influencias causadas pela presença desta espécie em ambientes naturais, ou ainda que busquem obter esclarecimentos sobre a saúde e o bem estar destes animais, espécies nativas e seus proprietários. Free access for cats (Felis silvestris catus) to areas outside the residence of its owners (called semi-resident), when in natural environments may cause predation on wildlife, food competition with native carnivores and more, increase the zoonoses placement. Information about the behavior of these animals in the Atlantic forest fragments are rare, thus this study aimed to assess: a) the items found on diet and its seasonal variation by analyzing fecal samples; b) the home range and patterns of activity by radio telemetry; c) individual differences in diet and feces disposal in the territories by the method of marking bait semidomiciled cats found in an Atlantic forest fragment located south of the city of Ilha Comprida – SP. The results collected between September 2009 and September 2010 show that even getting food from the owners, the species had a generalist and opportunistic diet, with little seasonal variation (X2 = 6,754, p = 0,4549). The most consumed preys were insects (21,26%), followed by mammals (14,24%) and poultry (4,11%). Males residing in properties absent from females had larger home ranges and overlap the areas of other cats, which showed similar values. The time of greatest activity occurred in the evening twilight period, mainly during 20-22h and 02-04h, while the period between 14-16h showed the lowest record. Major activities recorded during the dry season, however, males showed greater nocturnal activity in both seasons, while females more daytime activities, especially during the dry season. The fecal samples found near the center of activity usually were buried, and as much as they distanced from the center they could be buried or not. There were few variations in diet between the sexes. However, younger females preyed on smaller animals (insects); older females also ate higher vertebrates, whereas for males the opposite was observed. The diversity of prey items found in the native diet demonstrates the adaptiveness in innate behavior and predation of the species. The small difference found between the seasons reflected in the low seasonal variation found in the sample period. The results indicate that the availability and abundance of resources (food and shelter) were the most important factors in determining the home range of females, while the availability and access to them, and are the determinants for males. It is suggested that the activity pattern is influenced by seasonal variations. How feces are found in the environment are related to the hierarchical status or behavioral and ecological issues of its producer. Thus, important information about diet and individual hunting behavior were obtained through individual identification of feces. The results of this study contribute to research aimed at the preservation of species vulnerable to influences caused by the presence of this species in natural environments, or even seek clarification about the health and wellness of these animals, native species and their owners.

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Thomas, Craig W. "Current practices and future possibilities of performance recording extensively-grazed commercial beef herds in New Zealand." Diss., Lincoln University, 2008. http://hdl.handle.net/10182/844.

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There is little evidence that the productivity of New Zealand beef herds has improved over time. Data from the NZ Meat and Wool Board’s Economic Service (2006) suggest that the average national calving percentage has declined over the last two decades. During the same period cattle carcass weights have increased but so too has the average cow live-weight which has resulted in increased maintenance costs of the cow herds. It is unclear whether production efficiency in the industry has improved or declined over time. The aim of this research was to develop means of improving productivity in commercial beef herds through practical methods of performance recording. The objectives were firstly to establish current management practices in commercial herds and secondly to develop an objective system for cow selection and culling which would have practical application in commercial herds. Beef management survey Ninety two commercial beef producers with more than 100 breeding cows from the greater Canterbury region of New Zealand were surveyed. Pasture control was the main reason given for owning a beef herd. Size and conformation were the main selection criteria for choosing replacement heifers and bulls. Over 80% of herds retained their own heifers as replacements and >60% mated yearling heifers to first calve at two years of age. Fertility was poor in the surveyed herds. In-calf rates at pregnancy testing averaged 88% for maiden heifers, 92% for rising second calvers and 93% for mixed age (m.a.) cows. There was no significant difference between in-calf rates of maiden heifers mated to first calve at two or three years of age; nor was there any significant difference between the re-breeding success of the two groups. Heifers mated at least one week earlier than m.a. cows, achieved a re-breeding success 4.7% greater (P<.01) than those mated at the same time. Reasons for cows not weaning a calf included wet dry (9.3% of pregnant cows wintered), pregnancy tested not-in-calf (7.4%) and dam death (2.6%). Only 87.9% of pregnant females wintered weaned a calf (89.4% of m.a. cows and 84.9% of heifers). Reasons why cows exited the herds included diagnosed empty (37.2% of all exits), involuntary culls (25.4%), sold wet dry (16.2%), deaths (13.1%) and poor calf production (5.1%). Vaccination was infrequent with clostridial vaccines the most common in m.a. cows (15.2%) and in calves (40.7%); vaccination against Leptospirosis was much less common. Very few of the surveyed farms used any system of performance recording; as a result there was very little performance-based selection or culling practiced. Evaluation of alternative measures of cow productivity Data from four performance recording beef herds were used to compare alternative measures of cow productivity with the industry standard which is calf weaning weight adjusted for sex (SOC) and age of calf and age of dam (AOD), i.e. the “200 day weight.” None of the alternative measures evaluated required knowledge of calving date and all were relatively easily obtainable in extensively managed beef herds. The assessment of cows was based not on their estimated breeding values but instead on their most probable producing ability which, as the sum of all of the permanent, repeatable aspects of the calf-rearing ability of the cow, explains considerably more of the variance of weaning weight than does breeding value alone. SOC and AOD-adjusted marking weight, weaning weight and average daily gain (ADG) between marking and weaning were the traits mostly highly correlated with the 200d wt of calves (r = 0.68, 0.90 and 0.74. respectively). An Extensively- Grazed-Cow-Weaning-Index of these three indicator traits was found to be more highly correlated than any of the individual traits on their own (r = 0.94). Index weights for the three indicator traits were calculated within each herd and then those within-herd index weights were regressed on readily obtainable herd descriptive variables to obtain a regression equation that could predict index weights for any herd. When the model was applied to data from two additional herd years not included in the original model, the EGCW Index was highly correlated with the 200d weights (r>0.90). Performance-based culling of previously unselected commercial beef herds based on the EGCW Index will result in improved productivity due to the moderately high repeatability of calf weaning weight. Objective data from extensively grazed commercial herds will also make possible the use of commercial herd data in genetic evaluations of herd sires.

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Orsini, Anna Carolina Rodrigues. "Marketing para organizações sociais voltadas à causa animal: análise de fatores antecedentes a comportamentos pró-animal." Universidade Federal da Paraíba, 2016. http://tede.biblioteca.ufpb.br:8080/handle/tede/8274.

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Submitted by Morgana Silva (morgana_linhares@yahoo.com.br) on 2016-06-16T16:34:57Z No. of bitstreams: 1 arquivototal.pdf: 3037190 bytes, checksum: b789b36139a7be088792689cb308570f (MD5) Approved for entry into archive by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2016-06-20T11:26:51Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 3037190 bytes, checksum: b789b36139a7be088792689cb308570f (MD5) Approved for entry into archive by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2016-06-20T11:27:30Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 3037190 bytes, checksum: b789b36139a7be088792689cb308570f (MD5) Made available in DSpace on 2016-06-20T11:28:07Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 3037190 bytes, checksum: b789b36139a7be088792689cb308570f (MD5) Previous issue date: 2016-01-28 Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES This study aimed to analyze the scenario of performance and engagement for the animal cause in the city of João Pessoa, taking into consideration the role of marketing in the context of social organizations. A literature review enabled us to explore marketing topics applied to NGOs, focusing on activities aimed at animal causes, understanding factors and its dimensions that relate to the relevant attitudes in this study (donation of money, donation of time and pet adoption) and allowed formulation of nine hypotheses for empirical verification. These relationships were statistically tested, both globally and by data collection context, through linear models. Our main observations were: Having a positive perception of life experiences related to animals and socializing with people engaged in the cause predisposes people to donate time and adopt animals; Perceive your own collaboration and the role of NGOs as effective in promoting the well-being of animals predisposes people to donate money and time to the animal cause; Perceive your contribution to the cause as a moral duty predisposes people to donate money, time and adopt animals; Recognizing the right of animals to live in dignity, free from abuse and neglect, predisposes people to donate money and time, to some extent, to the animal cause. This study contributes to marketing management practices in social organizations devoted to animal causes and raises the discussion around the subject for social organizations in Brazil. Thus, collaborating with including the animal cause as an important social issue for discussion in the academic context. Este estudo objetivou analisar o cenário de atuação e engajamento pela a causa animal na cidade de João Pessoa, considerando o papel do marketing no contexto das organizações sociais. A revisão da literatura viabilizou explorar o tema de marketing aplicado a ONGs, especialmente com atuação voltada à causa animal, compreender fatores e suas dimensões relacionadas aos comportamentos de interesse para o estudo (doação de dinheiro, doação de tempo e adoção animal) e lançar nove hipóteses de pesquisa para verificação empírica. Testamos estatisticamente essas relações, globalmente e por contexto de coleta, por meio de modelagens lineares e verificamos principalmente que: Possuir percepção positiva de experiências de vida relacionadas aos animais e conviver com pessoas engajadas na causa predispõe as pessoas a doar tempo e adotar animais; Perceber a própria colaboração e a ação das ONGs como eficazes para promover bem-estar aos animais predispõe as pessoas a doar dinheiro e tempo para a causa animal; Perceber a colaboração com a causa como dever moral predispõe as pessoas a doar dinheiro, tempo e adotar animais; Reconhecer o direito dos animais a uma vida digna sem maus-tratos e abandono predispõe, em alguma medida, as pessoas a doar dinheiro e tempo para a causa animal. O trabalho contribui para a prática de gestão de marketing em organizações sociais voltadas à causa animal e para a discussão de marketing para organizações sociais no Brasil, colaborando para a inserção da causa animal como uma temática social importante para discussão em âmbito acadêmico.

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Schmidt, Bianca. "Kennzeichnung von Schlachtnebenprodukten zur sicheren Klassifizierung als tierische Nebenprodukte der Kategorie 3 und zur Verbesserung ihrer Verfolgbarkeit im Warenstrom." Doctoral thesis, Universitätsbibliothek Leipzig, 2011. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-77620.

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Die seit 2004 in Deutschland bekannt gewordenen Fälle der illegalen Rückführung und irrtümlichen Fehlverbringung von gemäß der Verordnung (EG) Nr. 1774/2002 nicht für den Genuss durch den Menschen bestimmten tierischen Nebenprodukten (TNP) der Kategorie 3 in die Lebensmittelkette haben zu der politischen Diskussion beigetragen, ob die Pflicht der Materialidentifizierbarkeit durch das Getrennthalten TNP am Ort des Anfalls sowie die ausschließliche Kennzeichnung ihrer Transportbehälter bei der Beförderung einen ausreichenden Schutz der Verbraucher garantieren können. Um eine ordnungsgemäße Verwendung TNP der Kategorie 3 sicherzustellen, hat der Bundesrat ihre unmittelbare und eindeutige Kennzeichnung, z.B. durch Farbstoffe, gefordert. Ziel dieser Arbeit war es, einen geeigneten, futtermittelrechtlich zugelassenen Marker für Schlachtnebenprodukte der Kategorie 3 zu erörtern, der eine technisch praktikable, vom Ort des Anfalls bis zum Verarbeitungsbetrieb optisch eindeutige, dauerhafte und nach der Verarbeitung nachweisbare sowie umwelt- und wirtschaftsverträgliche Markierung von Schlachtnebenprodukten zur sicheren Verfolgbarkeit ihrer bestimmungsgemäßen Verwendung als TNP der Kategorie 3 ermöglicht, um ihren Eintrag in die Lebensmittelkette zu unterbinden, ohne die Neutralität der Endprodukte bei der Verwendung markierter TNP als Rohstoffe für Futtermittel zu beeinträchtigen. Für die Markierung von Schlachtnebenprodukten mittels Sprühsystemen wurden für Futtermittel zugelassene, färbende Zusatzstoffe (Verordnung (EG) Nr. 1831/2003) sowie in der medizinischen Diagnostik etablierte Fluoreszenz-Farbstoffe ausgewählt und hinsichtlich der Eindeutigkeit ihrer Markierung, ihrer Farbhaltung nach Bearbeitung sowie ihrer optischen Neutralität in Lebens- und Futtermitteln, die aus markierten TNP hergestellt worden sind, von fünf ungeschulten Prüfpersonen im Rahmen einer einfach beschreibenden, sensorischen und unabhängigen Prüfung gemäß §35 LMBG (L 00.90-6, ASU) beurteilt. Die Ergebnisse der sensorischen Prüfung wurden mit den RGB-Farbprofilen der markierten und nicht markierten TNP vergleichend analysiert. Zum Nachweis des irrtümlichen oder vorsätzlichen Eintrags von mit den ausgewählten Markerfarbstoffen markierten TNP in Lebensmitteln konnten die Analyseverfahren Dünnschichtchromatographie (DC), optische Emissionsspektrometrie mit induktiv gekoppeltem Hochfrequenzplasma (ICP-OES), Photometrie sowie die Fluoreszenzspektrometrie hinsichtlich ihrer Anwendbarkeit untersucht werden. Die Untersuchung der sensorischen Neutralität der Markerfarbstoffe im Endprodukt Futtermittel erfolgte unter anderem durch einen Futtermittelpräferenzversuch an neun Hunden der Rasse Beagle. Brillantsäuregrün E142 (1,3 mg E142/kg TNP) konnte auf Grund der Eindeutigkeit der Markierung von Schlachtnebenprodukten durch die gegenüber den nativen TNP signifikant unterschiedlichen Rot-Farbintensitäten bei gleichzeitiger Neutralität in den Endprodukten (Lebens- oder Futtermittel) und einer guten bis sehr guten Farbhaltung nach dem Waschen der Nebenprodukte, der Kühl- (8°C über zwei Tage) sowie Gefrierlagerung (-25°C über 14 Tage) und dem Verwenden einer 14, 90 als auch 150 Tage gelagerten Farbstofflösung in Kombination mit dem chemisch nachweisbaren Titandioxid (90 mg E171/ kg TNP) als Markerfarbstofflösung zur eindeutigen Markierung von Nebenprodukten der Schlachtung am Ort ihres Anfalls selektiert werden. Die für die Markierung bestimmten Dosierungen der Markerfarbstoffe gelten für Tiere und Menschen als unbedenklich. Die mit den färbenden Zusatzstoffen E142 und E171 markierten Nebenprodukte der Schlachtung können mittels DC (Nachweisgrenze: ≥7,5 µg E142/kg Probe) beziehungsweise ICP-OES und Photometrie (Nachweisgrenze ICP-OES: 8,3 mg E171/kg Probe) ab einem eingebrachten Anteil von 0,55% (DC: E142) beziehungsweise 9% (ICP-OES: E171) in diversen Produkten (Lebens- oder Futtermittel) nachgewiesen werden. In den chemisch und thermisch extrahierten Fetten aus markierten, fettreichen TNP waren die Farbstoffe E142 und E171 jedoch nicht nachweisbar. Eine Fluoreszenzmarkierung TNP kann hingegen nicht präferiert werden, da nicht markierte Nebenprodukte der Schlachtung eine sichtbare und fluoreszenzspektrometrisch nachweisbare Autofluoreszenz aufweisen und in den thermisch verarbeiteten Produkten keine für die Fluoreszenz-farbstoffe charakteristischen Absorptions- und Emissionsspektren nachweisbar waren. Die Markierung mittels Sprühtechnik erscheint unter den Aspekten Substanzverlust und adaptierter Markerfarbstoff pro Kilogramm TNP praktikabel. Die im Labor bestimmte Markierungszeit für TNP (5 sec./kg) ist unter Einbeziehung der Durchsatzraten am Schlachthof als zu lang zu bewerten. Durch die rückstandsfreie Entfernung der Farbstoffe von Edelstahl- und glatten Kunststoffflächen sowie glasierten Fliesen ergeben sich keine Nachteile der Markierung TNP für die Produktion von Futtermitteln und technischen Erzeugnissen. Die in dem Präferenzversuch untersuchten Futtermittel für Hunde aus markierten TNP zeigten keine Abweichungen von der handelsüblichen sensorischen Produktqualität und hinsichtlich ihrer Haltbarkeit durch Sterilisation (F0-Wert). Mit E142 und E171 markierte TNP (Kat. 3) eignen sich somit als Rohstoffe zur Herstellung von Heimtierfuttermitteln. Bei Anwendung einer Kombinationsfarbstofflösung (E142 und E171) würden die für die Marker anfallenden Kosten pro Tonne TNP bis zu 33 Euro betragen. Bei der ausschließlichen Verwendung von E142, welches der optisch eindeutig markierende Farbstoff ist und das eine hohe Sensitivität im dünnschichtchromatographischen Nachweis zeigt, würden die Kosten 1,70 bis 3,40 Euro/t betragen. Bisher konnte kein EU-einheitlicher Rechtsrahmen zur Markierung TNP der Kategorie 3 gestaltet werden. Die politische Diskussion wird aber vor allem national fortgesetzt Since 2004 several illegal or aberrant transfers of animal by-products (ABP) from category 3 (according to Regulation (EC) No. 1774/2002: not intended for food production) back into food chain, have led to the political discussion, whether duty of material identifiability by separate storing of ABP on site and sole labeling of containers during transport are sufficient to protect consumers from ABP not intended for human consumption. To guarantee adequate utilisation of ABP from category 3, the German Federal Council claimed for an immediate and conclusive marking of ABP by dyeing or similar solutions. This study was implemented to define a convenient, registered feed additive for dyeing of slaughter by-products from category 3, which realize a feasible, from extraction to processing visually conclusive, long-lasting, traceable as well as sustainable and cost-effective marking on site to ensure traceability of intended utilisation as ABP from category 3 and to prevent their influx into food chain, without an impairment of the neutrality of products (e.g. pet food) made from marked ABP. For marking of slaughter by-products by air spraying device, registered colouring feed additives (Regulation (EC) No. 1831/2003) as well as diagnostically established fluorescence pigments were selected and investigated regarding their marking unambiguousness, colour retention after processing and visual neutrality in food and feed made from marked ABP by evaluation of five untrained judging persons in the course of a simply delineative, sensorial and impartial test (official list of analysis methods, ASU §35 LMBG, L 00.90-6), and by comparative RGB-colour measurement of images scanned from stained ABP samples. Detection of aberrant or deliberate discharge of marked ABP into food production was evaluated by investigation of thin layer chromatography (TLC), inductively coupled plasma optical emission spectrometry (ICP-OES), photometry and fluorescence spectrometry. Neutrality of marking feed additives in feedstuff was determined by a feeding preference test with nine dogs of the Beagle breed using pet food made from unmarked und marked ABP. Lissamine Green E142 (1,3 mg E142 per kg ABP) was selected as marker dye for slaughter by-products on site based on its unambiguousness of marking due to the significant different red-colour intensity compared to the non-marked ABP as well as the simultaneous neutrality of the colouring additive E142 in the final products feed and food. Colour retention of E142 marking was conclusive with regard to handling by washing, cold (8°C for two days) respectively fridge storage (-25°C for 14 days) and utilisation of a 14-, 90- and 150-days-stored marker solution. For marking, Lissamine Green was combined with the chemical detectable and registered food colour titanium dioxide (E171: 90 mg/kg ABP). The marker additives are classified as safe for humans and animals within the preferred concentrations for colouring ABP. With E142 und E171 marked ABP were traceable in food and feed using detection methods TLC (limit of detection: ≥7,5 µg E142 per kg sample), photometry and ICP-OES (limit of detection: ≥8,3 mg E171 per kg sample) at a proportion of 0,55% (TLC: E142) respectively 9% (ICP-OES: E171), whereas the named markers were not detectable in chemical and thermal extracted fats produced from marked high-fat ABP. Based on the visible and fluorescence spectrometric detectable autofluorescence of animal tissues as well as the uncharacteristic emission and absorption spectra of fluorescence pigments in processed ABP, fluorescence markers are not preferential for marking of slaughter by-products from category 3. Marking of slaughter by-products by air spraying device appeared practicable in due consideration of marker depletion and tissue-adapted marker per kg ABP. Current time of marking under laboratory conditions (5 sec. per kg ABP) must be graded as too long, regarding high transfer rates in slaughterhouses. Concerning the residue-free cleaning of stainless steel and even plastic surfaces from the marker solution, the utilisation of marked ABP for manufacturing of feed and technical products is unproblematic. Investigated pet food samples produced from marked ABP were from comparable commercial sensory product quality and showed no deviation of normal storability due to sterilisation. In conclusion, with E142 and E171 visible marked ABP from category 3 are suitable as crude materials for pet food production. The application of the combined marker solution (E142 and E171) have to be evaluated as comparative expensive (33 Euro per ton ABP), while the exclusive application of E142 as the optic conclusive and sensitive detectable marker for ABP is associated with sustainable costs from 1,70 to 3,40 Euro per ton ABP. To date, an EU-common regulatory framework for marking of ABP from category 3 could not be specified. Nevertheless the political discussion is still continued, especially in Germany

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Vilchez, Farro Sandy Isabel. "Plan de marketing social enfocado a la organización Refugio Animal Chiclayo 2016-2017." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2019. http://hdl.handle.net/20.500.12423/2089.

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Hoy en día muchas familias cuentan con una mascota en casa, son motivo de compañía y cada vez más han logrado establecer vínculos afectivos fuertes, pues son los compañeros y sustitutos perfectos, muchas veces de otras personas, familiares y hasta de los hijos. El número se ha incrementado en los hogares pero, en casi todos los casos, la búsqueda del “compañero” se orienta a uno de raza, dejando de lado a otros que, también tienen las mismas intenciones de brindar amor pero por la condición de ser “criollos” no tienen la misma oportunidad de encontrar un hogar; es por esa razón, que se encuentra en la calle mucho maltrato y abandono animal. Ante esto, la investigación ha tomado como base a la organización sin fines de lucro denominada Refugio Animal, establecida en la ciudad de Chiclayo y dedicada al cuidado y protección de los perros callejeros, con la finalidad de darles una nueva oportunidad a partir de la adopción. El objetivo fue proponer una plan de marketing social, para ello la metodología que se utilizó fueron de tipo cuantitativo descriptivo y se aplicaron encuestas a los pobladores para conocer la sobrepoblación canina y cómo a través de la organización Refugio Animal poder lograr que la gente tome conciencia sobre este problema que se viene generando desde hace mucho tiempo y cada vez empeora más. La investigación luego del análisis propone estrategias de fidelización, concientización con respecto al maltrato animal y se llegó a la conclusión de que muchas personas no tienen conocimiento de la existencia del Refugio Animal y que gran porcentaje de los encuestados si tienen mascotas o les gustaría tener una, también de que si estarían dispuestos a colaborar en alguna actividad con la finalidad de disminuir esta problemática. Tesis

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Silva, Marlene Cristina Dias da. "Plano de marketing social de apoio animal : plataforma digital sem fins lucrativos." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14966.

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Mestrado em Marketing Este projeto resultou da identificação de uma falha no mercado para uma problemática de cariz social. Se é certo que a taxa de abandono animal em Portugal é muito elevada, também é sabido que a aquisição de animais de estimação é uma pratica comum na sociedade. É neste ponto que a plataforma Ohana vem atuar, funcionando como meio de divulgação dos animais disponíveis para adoção e contribuindo para a aproximação destas duas realidades. Tratando-se de um projeto com uma missão social, sem objetivos financeiros, com vários públicos alvo e uma relação competitivo-cooperativa com os seus concorrentes, podemos assumir que Ohana é uma organização sem fins lucrativos (Blery, Katseli, e Tsara, 2010). A metodologia utilizada teve por base uma pesquisa descritiva, com o propósito base de conhecer a realidade atual das organizações sem fins lucrativos do ramo e identificar o perfil e necessidades dos potenciais utilizadores da plataforma. Para isso, foram feitas numa vertente qualitativa entrevistas semiestruturadas aplicadas aos representantes das associações de apoio animal, e numa vertente quantitativa questionários online ao publico em geral. A pesquisa e utilização dos conceitos teóricos de planeamento de marketing, marketing social e marketing digital foram fundamentais para alcançar a resposta às perguntas de investigação e consequente elaboração do plano de marketing da Ohana. A principal conclusão deste trabalho é que o desenvolvimento desta plataforma pode de facto representar um contributo importante para a causa, tendo o planeamento de marketing um papel fulcral nesse processo. This project resulted from the identification of a market gap arising from a social problem. If it is true that the rate of animal abandonment in Portugal is very high, it is also known that pet adoptions are a very common practice among the general population. It is here, that the Ohana platform plays a significant role by promoting pets available for adoption and putting together two realities with common needs. Being a project free from financial goals or profitability objectives, seeking a diverse target audience and a competitive-cooperative relationship with its competitors, we can assume that Ohana is a non-profit organization (Blery, Katseli, and Tsara, 2010). The methodology used was based on a descriptive research, with the purpose of understanding the current reality of non-profits in this area and identifying profiles and needs of potential users of the platform. For this purpose, the data collection instruments were used for a qualitative approach, where semi-structured interviews were performed to representatives of the animal support associations, and second, using a quantitative approach, with online questionnaires to a general audience. The research and the study of theoretical concepts of marketing planning, social marketing and digital marketing were fundamental to answer the research questions and consequent elaboration of Ohana's marketing plan. The main conclusion of this work is that the development of this platform can indeed make an important contribution to the cause and that the support of a Marketing plan plays a pivotal role in this process. info:eu-repo/semantics/publishedVersion

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Rector, Katherine. "Selecting, marketing and rebuilding a herd of genetically superior animals /." Click here to view, 2009. http://digitalcommons.calpoly.edu/dscisp/12.

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Thesis (B.S.)--California Polytechnic State University, 2009. Project advisor: Bruce Golden. Title from PDF title page; viewed on Jan. 21, 2010. Includes bibliographical references. Also available on microfiche.

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Casale, Natalie. "Generational preferences in marketing medium selections of animal adoptions in nonprofit organizations| A correlational study." Thesis, University of Phoenix, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3708595.

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Community leaders of nonprofit animal rescue organizations have options in determining if investing donated dollars in digital marketing or social networking services are profitable communication strategies for advertising adoptive companion animals. The alternative is to continue with traditional marketing tactics. Pet adopters may seek gratification of marketing mediums differently based on generational differences. Providing the leaders generational preferences of marketing mediums could present the proper tools for adopting out companion animals before euthanasia. This correlational study addressed the marketing preferences of advertising homeless animals from adoptive parents for generational cohorts Matures, Baby Boomers, Xers, and Millennials. A self-designed survey was distributed to 249 adoptive parents at the premises of the two participating nonprofit animal rescue organizations for a three-month period. The survey questions were designed to assist in providing information to the problem. The specific problem is homeless companion animals may not be marketed properly satisfying the gratifications based on generational differences of potential adoptive parents. The purpose of this correlational study was to determine if a relationship exists between the generational cohort of the adoptive parent and the marketing medium preferences regarding homeless animals temporarily residing in Monmouth County, New Jersey. A Spearman’s rho correlation coefficient was calculated for marketing medium tactics used to advertise homeless pets. The study revealed a relationship between a generational cohort and it’s marketing medium preferences radio, mobile applications, Facebook, Twitter, Pinterest, YouTube, blog, and Instagram. The results suggested advertising on these marketing mediums is preferred by the younger generations, Millennials and Xers.

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Barboza, Stephanie Ingrid Souza. "Sistema de marketing alimentar: uma análise da consideração ética do produto de origem animal." Universidade Federal da Paraíba, 2014. http://tede.biblioteca.ufpb.br:8080/handle/tede/5426.

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Submitted by Clebson Anjos (clebson.leandro54@gmail.com) on 2015-05-11T18:35:37Z No. of bitstreams: 1 arquivototal.pdf: 1783652 bytes, checksum: 949e06d8ed295dcc9aee67a3757a30ff (MD5) Approved for entry into archive by Clebson Anjos (clebson.leandro54@gmail.com) on 2015-05-11T22:15:33Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 1783652 bytes, checksum: 949e06d8ed295dcc9aee67a3757a30ff (MD5) Approved for entry into archive by Clebson Anjos (clebson.leandro54@gmail.com) on 2015-05-11T22:21:14Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 1783652 bytes, checksum: 949e06d8ed295dcc9aee67a3757a30ff (MD5) Made available in DSpace on 2015-05-11T23:11:32Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1783652 bytes, checksum: 949e06d8ed295dcc9aee67a3757a30ff (MD5) Previous issue date: 2014-12-12 Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES The purpose of this thesis is to analyze how the assumption of balance in the food marketing system is biased by practices of animal products consumption. In this regard, we discuss, in Chapter 2, the construction of the equilibrium concept, starting by conceptualizing exchange as the object of the marketing system activities, highlighting the role performed by each one of its stakeholders in means of fulfilling their interests, and the generation of imbalance within the system. Later in this chapter, we adopt the product as an element that is liable of moral consideration within the food marketing system, to the extent that we develop a classification of product that takes life as a differentiator for products of animal origin. For Chapter 3, the main goal was to define the characterization of imbalance in the food marketing system concerning the use of animals as its raw material, taking into account both the meat industry and the food performance directed to human beings. As such, we have turned to theories regarding environmental ethics and animal ethics in order to refute meat industry practices, emphasizing the need for moral consideration of animals involved in the food marketing system. In Chapter 4, we chose the epistemological path of Macromarketing to define three theoretical/empirical propositions, which constitute an alternative to the moral consideration of animals within the food marketing system. Specifically, we have adopted the consumer-citizen and the alternative hedonism perspectives to define strategies for moral consideration of animals via consumption, while we include the nutritional and the industrial perspectives to the analysis of consumption alternatives that exclude animal products. In these means, Proposition 1 refers to the surmountable hedonism in meat consumption, empirically observed through content analysis of interviews with meat consumers, and vegetarians and vegans. Proposition 2 indicates that the consumption of meat is nutritionally unnecessary, with proof given through content analysis of interviews with nutritionists. Proposition 3 concerns the analysis of industrially replacing the consumption of meat, which is based both on theoretical investigation of manufacturing possibilities, and on interviews with professionals from the food industry. Finally, we bring into discussion levels of moralization that enable moral consideration of animals by changing consumer behavior. O propósito desta tese é analisar como o pressuposto do equilíbrio no sistema de marketing alimentar é enviesado pelas práticas de consumo de produtos de origem animal. Para isto, abordamos no capítulo 2, a construção do conceito de equilíbrio a partir da conceituação da troca como objeto das ações no sistema de marketing, enfatizando o papel desempenhado por cada um dos stakeholders para o alcance dos seus interesses e a geração de desequilíbrio nesse sistema. Ainda neste capítulo, adotamos o produto como elemento passível de consideração moral no sistema de marketing alimentar, na medida em que desenvolvemos uma classificação de produto baseado na vida para diferenciação do produto de origem animal. Para o capítulo 3, definimos como objetivo a caracterização do desequilíbrio no sistema de marketing alimentar pelo emprego dos animais como base material tanto para a indústria da carne como para uma performance alimentar direcionada para os seres humanos. Nessa medida, recorremos às teorias da ética ambiental e da ética animal para refutar as práticas da indústria de carnes, no sentido de evidenciar a necessidade de consideração moral dos animais envolvidos no sistema de marketing alimentar. No capítulo 4, optamos pelo viés epistemológico de macromarketing para definirmos três proposições teórico-empíricas que configuram uma alternativa para a consideração moral dos animais no sistema de marketing alimentar. Objetivamente, adotamos as perspectivas do consumidor-cidadão e do hedonismo alternativo para definir estratégias de consideração moral dos animais pela via do consumo, ao mesmo tempo em que incluímos a perspectiva nutricional e industrial para análise das alternativas de consumo que excluem o produto de origem animal. Dessa forma, a proposição 1 se refere ao hedonismo superável do consumo de carnes, observado empiricamente por meio da análise de conteúdo das entrevistas dos consumidores de carnes e dos vegetarianos e veganos. A proposição 2 aponta que o consumo de carnes é nutricionalmente injustificado, cuja comprovação se deu pela análise do conteúdo das entrevistas realizadas com nutricionistas. A proposição 3 diz respeito à análise acerca do consumo de carnes ser industrialmente substituível, que se baseia tanto na averiguação teórica das possibilidades industriais como nas colocações das entrevistas com profissionais da indústria alimentar. Por fim, apontamos níveis de moralização que viabilizam a consideração moral dos animais pela mudança comportamental dos consumidores.

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Hamza, Kavita Miadaira. "Marketing de relacionamento e estratégia competitiva: um estudo exploratório no mercado empresarial de inseminação animal." Universidade de São Paulo, 2005. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-08112006-151113/.

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O objetivo do presente estudo é analisar a importância do marketing de relacionamento para a estratégia competitiva de orientação para mercado, com foco em organizações business to business. Para atingir tal objetivo, foram estudados aspectos do processo de formação estratégica nas empresas, assim como os aspectos das estratégias de crescimento e competitiva. Alinhado ao estudo das estratégias competitivas, foi estudada a teoria de orientação para mercado e a importância do desenvolvimento do marketing de relacionamento em mercados altamente competitivos, para a obtenção de desempenho superior de uma empresa em relação a seus concorrentes. Para complementar e enriquecer o estudo, foi realizada uma pesquisa de campo por meio de um estudo de caso no mercado empresarial de inseminação animal, com foco no mercado de bovinos. A empresa estudada foi a IVP do Brasil, empresa líder de mercado que detém 90% de participação comercializando produtos para inseminação animal da IMV Technologies, multinacional francesa. A pesquisa de campo foi conduzida junto à empresa e a um grupo de clientes. Os principais resultados indicam que a liderança da empresa se dá em função de seu alto desempenho no principal fator-chave de sucesso do mercado em que atua. A crescente concorrência, tanto em quantidade quanto em valor ofertado, exige que a empresa desenvolva ações de intimidade com seus clientes, se desejar continuar na liderança deste mercado. The purpose of this study is to analyze the importance of relationship marketing for competitive strategy of market orientation, with focus on business to business organizations. To achieve this goal, some topics were investigated in detail, such as the strategic building process in companies and the growth and competitive strategies. Subsequent to the study of competitive strategy the market orientation theory was also studied as the importance of the development of relationship marketing in high competitive markets, to achieve superior performance. As a complementary study that enriches the investigations, a field research was conducted as a case study in the animal insemination business market, with focus on the cow market. The company studied was IVP of Brazil, leader in this market with 90% market share, trading animal insemination products from IMV Technologies, a French multinational company. The field research was conducted in collaboration with the company and involving a group of their customers. The main results point to the fact that the company leadership is a result of its high performance in the major key success factor of the market, under consideration. As the competition with quality grows more efficiently, the company must develop customer intimacy strategies, if it would like to keep its leadership in this market.

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Moita, Mário Francisco Quintas Leitão Dias. "Notoriedade dos produtos tradicionais de origem animal (DOP e IGP) do Alentejo." Master's thesis, Universidade de Évora, 2009. http://hdl.handle.net/10174/18543.

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O presente trabalho visa conhecer o nível de notoriedade dos produtos tradicionais de origem animal (DOP e IGP) do Alentejo no mercado consumidor. Este objectivo foi alcançado através da realização de revisão bibliográfica com recurso às fontes secundárias disponíveis e de fontes primárias, nomeadamente de um questionário de avaliação da notoriedade dos produtos tradicionais (DOP e IGP) de origem animal do Alentejo expressamente desenvolvido para o efeito. A informação obtida permitiu caracterizar a oferta dos produtos tradicionais de origem animal do Alentejo, em termos quantitativos, qualitativos e diversidade, enquadrar teoricamente o tema da notoriedade no contexto do comportamento do consumidor e do marketing agro-alimentar e identificar os procedimentos metodológicos a serem utilizados e delineamento do trabalho de investigação. A análise dos dados recolhidos por inquérito, tratados com recurso a software e técnicas estatísticas descritivas, permitiram retirar conclusões relevantes, tais como a baixa notoriedade dos produtos DOP e IGP, o produto com mais notoriedade, Top-of-Mind, a Carnalentejana, entre outros. Foram identificados tanto nas fontes primárias como nas secundárias aspectos em comum: uma baixíssima notoriedade dos produtos certificados e uma preocupação e necessidade em haver mais acções de divulgação destes produtos. Dos 33 produtos certificados de origem animal do Alentejo, apuraram-se que apenas 26 se encontram a ser comercializados e em que muitos casos os agrupamentos remetem para os produtores a responsabilidade da promoção dos produtos. Foram ainda identificados tópicos para futuras pesquisas e para acções de marketing tendentes a melhorar a notoriedade dos produtos tradicionais de origem animal do Alentejo no mercado. ABSTRACT; The present work aims to know the level of renown of the traditional products of animal origin (DOP and IGP) of the Alentejo in the consumer market. This objective was reached through the realization of bibliographical revision with resource to the available secondary fountains and of primary fountains, namely of a questionnaire of evaluation of the renown of the traditional products (DOP and IGP) of animal origin of the Alentejo definitely developed for the effect. The obtained information allowed to characterize the offer of the traditional products of animal origin of the Alentejo, in quantitative, qualitative terms and diversity, to fit theoretically the subject of the renown in the context of the behavior of the consumer and of the food-rough marketing and to identify the methodological proceedings being used and delineation of the work of investigation. The analysis of the data gathered by inquiry, treated with resource the software and descriptive statistical techniques, allowed there withdrew relevant conclusions, such as the low renown of the products DOP and IGP, the product with more renown, Top-of-Mind, was the Carnalentejana, between others. Aspects were identified so much in the primary fountains how in secondary in common: a low renown of the certified products and a preoccupation and necessity in having more actions of spread/promotion of these products. Of 33 products made sure of animal origin of the Alentejo, they perfected that you punish 26 they are being marketed and in what many cases the groupings send for the producers the responsibility of the promotion of the products. Topics were still identified for future inquiries and for tending actions of marketing to improve the renown of the traditional products of animal origin of the Alentejo in the market.

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Speid, Lorna. "The safety assessment of medicines : pre and post-marketing." Thesis, Cardiff University, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.362576.

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Sugden, Kimberly J. "Animal ambassadors and talking products : a cultural history of advertising trade-characters." Thesis, University of Oxford, 2013. http://ora.ox.ac.uk/objects/uuid:4487a28c-b634-4d62-85ec-00afd3f2739b.

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Stefanus, Titania Vaida. "A case study of factors impacting on marketing of South African fish oil in the animal feed market." Thesis, Peninsula Technikon, 2002. http://hdl.handle.net/20.500.11838/1020.

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Thesis (MTech (Business Administration))--Peninsula Technikon, Cape Town, 2002 The growing and declining demand of the different fish oil application markets. The price of heavy furnace oil compared to fish oil selling price. (Heavy furnace oil is used to generate energy) . The research also investigated the impact of low price fish oil substitutes on the South African fish oil producers. The most important substitute in the current South African majority market, the animal feed market, is vegetable oils. The research finding is that the South African fish oil producers must follow the vegetable oil selling price trend. The most important finding of the research is the high priority the fish oil quality achieves in all the fish oil market segments. The South African domestic market is limited in that it is only the animal feed market and the refinery. export market. The alternative market to sell to is the However, the international fish oil market perceives the South African fish oil to be of low quality. A mindset regarding the importance of fish oil quality has to start at the South African fish oil producers. It is vital that the South African fish oil producers institute quality systems to improve their fish oil quality. The South African fish oil producers must gear themselves to become globally competitive.

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Shain, Cory A. "Differential Object Marking in Paraguayan Guaraní." The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1243450139.

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Fuchsa, David. "Markentingová komunikace neziskové organizace - útulek pro zvířata." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-264456.

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The purpose of this thesis is to create a concept of digital communication for nonprofit organisations like animal shelters. These organisations struggle with lack of money, people and capacity and do not utilize the potential of digital marketing. The proposed strategy should help them to mitigate the impact of those problems and also to fulfill the objectives of the organisation at a minimal budget.

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Chavez, Paredes Karen Marleni, and Luna Renatto Roberto Morillo. "Plan de marketing para el lanzamiento de un centro especializado en animales silvestres." Master's thesis, Universidad del Pacífico, 2018. http://hdl.handle.net/11354/2157.

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La presente propuesta para el lanzamiento del Centro Especializado en Animales Silvestres identifica la demanda latente e insatisfecha de un espacio académico–científico de animales silvestres para el desarrollo integral de los programas de medicina veterinaria, zootecnia, biología, ecoturismo, ingeniería ambiental, ingeniería forestal, ciencias ambientales, salud pública y demás carreras que incluyan el estudio de fauna silvestre en sus planes de estudio. El centro iniciará sus operaciones con el estudio de una especie muy exótica, los ofidios (serpientes venenosas y no venenosas). A mediano y largo plazo, se buscará crecer a través del desarrollo de productos. A partir del segundo año, se incluirá el estudio de otros reptiles, tales como las iguanas y las tortugas. Para el tercer año, se ampliará al estudio de ranas y lagartos de la selva amazónica peruana.

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Brusk, Amy M. "Survey of business management factors associated with mixed animal veterinary practice size and growth." Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1431.

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Martin, Miriam Sharon. "Survey of Management and Marketing Practices on U.S. Cow-calf Operations and Evaluation of Different Captive Bolt Lengths in a Commercial Slaughter Plant." Thesis, Colorado State University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10784935.

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Finding ways to objectively measure welfare within different sectors of the beef industry is necessary to continually improve cattle welfare from birth to slaughter. The first objective of Study 1 was to benchmark cow-calf producer perspectives on management strategies and challenges that ultimately affect cattle welfare on ranches in the United States. The second objective of Study 1 was to quantify how producers are marketing their calf crop, their priorities when selecting replacements, and if producers saw value in handling and care guidelines. A total of 1,414 responses from cow-calf producers in 44 states were collected through a survey done in partnership with BEEF Magazine. Thirty questions were asked of producers to gather demographic information, producers’ current handling and health management practices, and how they prioritized industry challenges. As well as establish at what age and through what avenue producers are marketing their calf crop, and gauge producer perspectives on a quality assessment outlining handling and care guidelines. After analyses of producer responses, it was concluded that the frequency of management methods and decisions are impacted by age, operation size, location, and BQA certification. A higher percentage of respondents who were BQA certified used electronic eartags, followed by freeze branding. A higher percentage of respondents not BQA certified used basic eartags and hot branding. 74.5% of respondents were preconditioning their calf crop. A higher percentage of respondents were preconditioning their calf crop that were BQA certified, than those who were not BQA certified. The most important beef industry challenge identified was cow-calf health and the biggest challenge to producer’s own operation was identified as land availability/price. The most important animal health issues on producers’ operations were identified as Bovine Respiratory Disease, flies, Pinkeye, and reproductive health. By producer age, calf/neonate health was identified as the biggest challenge for respondents under the age of 30. Respondents age 55-70 responded that Veterinary Feed Directive (VFD)/regulations was more of a challenge than any other age group. Respondents with 50 head or less or more than 1,000 head more frequently retained their calf crop through finishing and respondents with 51 to 200 head and 201 head to 500 head more frequently backgrounded and then sold their calf crop. 13.5% of respondents answered yes, a veterinarian had offered to administer a drug for pain management when castrating or dehorning. Of those 13.5% who responded yes pain management had been offered, 54.55% of respondents chose to use a pain relief method. A higher percentage of producers that precondition also indicated that they use a pain relief method when castrating or dehorning more frequently, though it was still a low percentage. Overall, 46.3% of respondents saw value in handling and care guidelines and 54.9% of respondents saw value in a program including source and age verification, a vaccination plan, and handling and care guidelines. Respondents who were BQA certified, had a beef cow inventory of 501 to 1,000 head, who preconditioned their calves and backgrounded them before selling, and who lived in the West more frequently saw value in a quality assessment outlining handling and care guidelines. The objective of Study 2 was to examine the effects of captive bolt length and breed type on post-stun leg activity in cattle. A total of 2,850 Holstein (HOL) and non-Holstein British/Continental bred (NHOL) steers and heifers were observed post-stunning at a large commercial slaughter facility. A penetrating pneumatic captive bolt stunner was used with three different bolt lengths: CON, 15.24 cm; MED, 16.51 cm; and LON, 17.78 cm. Hind limb kicking, forelimb activity, take away belt stops, carcass swing and number of knife sticks during exsanguination were recorded for each animal from video recording. Hind limb and forelimb kicks observed ranged from 0 to 25 and 0 to 8, respectively. A significant main effect of treatment, breed type and an interaction between treatment and breed type on hind limb activity was found. Analysis of post-stun hind limb and forelimb activity indicated that increasing pneumatic captive bolt length does not decrease post-stun leg activity but alternatively can increase kicking when using the longest bolt tested in particular types of cattle, i.e. Holsteins. Other parameters associated with the shackling and hoisting process were impacted by breed type as well. There was a higher percentage of cattle experiencing take away belt stops and carcass swing in HOL as compared with NHOL. (Abstract shortened by ProQuest.)

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Kalinauskaitė, Milda. "Beglobių gyvūnų apsauga Europos Sąjungoje ir Lietuvoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130625_180829-32528.

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Magistro baigiamajame darbe išanalizuoti gyvūnų teisių apsaugos ES teoriniai aspektai, atlikta beglobių šunų apsaugos keturiose ES šalyse (Lietuvoje, Švedijoje, Olandijoje ir Slovėnijoje) palyginamoji analizė, pristatytos Lietuvos beglobių šunų teisių gerinimo ir jų skaičiaus mažinimo galimybės. Pirmojoje darbo dalyje aptariant beglobių gyvūnų apsaugos teorinį aspektą atliktas beglobių gyvūnų apsaugos ES padėties vertinimas (pateikta beglobių gyvūnų samprata, beglobių gyvūnų skaičiaus ES statistinė analizė, gyvūnų atsakymo ES priežastys), aptarti pagrindiniai beglobių gyvūnų apsaugos ir kontrolės ES pagrindiniai bruožai (gyvūnų apsaugos ES teisiniai aspektai, beglobių gyvūnų apsaugos ir kontrolės administracinė struktūra, beglobių gyvūnų skaičiaus mažinimo priemonės). Antrojoje darbo dalyje atlikta beglobių šunų apsaugos įgyvendinimo keturiose ES šalyse (Lietuvoje, Švedijoje, Olandijoje ir Slovėnijoje) palyginamoji analizė: atlikta šių šalių beglobių šunų populiacijos, gyvūnų gerovės teisinio reglamentavimo ir beglobių šunų skaičiaus kontrolės (beglobių šunų registracijos, prieglaudų skaičiaus, požiūrio į eutanaziją, sterilizacijos, šunų šeimininkų švietimo) palyginamosios analizės. Antrojoje darbo dalyje išanalizavus Švedijos, Olandijos ir Slovėnijos beglobių gyvūnų teisių ir jų populiacijos kontrolės sistemų pagrindinius bruožus ir palyginus juos su Lietuvos situacija, trečiojoje darbo dalyje minėtų sistemų pagrindu pateikti pasiūlymai Lietuvos beglobių šunų teisių apsaugos... [toliau žr. visą tekstą] In the master‘s work there are analysed theoretical aspects of animal rights protection in EU, comparative analysis of the protection of stray dogs in four ES countries had been conducted (Lithuania, Sweden, the Netherlands and Slovenia), the possibilities of improvement of Lithuanian stray dogs‘ rights and reduction of their number have been presented. In the first part of the work evaluation of homeless animal‘s rights in the EU has been conducted (providing the notion of homeless animals, statistical analysis of the number of homeless animals in EU, the causes of the refusing of animals), discussing on the theoretical aspect of homeless animals‘ protection, the main features of the protection and control of homeless animals in EU (legal aspects of animal rights in EU, the administrative structure of homeless animals‘ protection and control, the means of reducing the number of homeless animals). In the second part of the work there is conducted comparative analysis of homeless dogs‘ protection in four EU countries (Lithuania, Sweden, the Netherlands, and Slovenia), which consists of: comparative analysis of these homeless dogs‘ population, animal welfare legal regulation and control of the number of homeless dogs (registration of homeless dogs, the number of shelters, attitudes towards euthanasia, sterilisation, dog owner education). Having analysed the main features of Sweden, the Netherlands and Slovenia‘s homeless animal rights and population control systems and... [to full text]

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Matlak, Nataliya. "Plano de marketing social para núcleo de ajuda a animais abandonados de Sintra : planemaneto de marketing em organizações sem fins lucratinvos." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12932.

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Mestrado em Marketing O Núcleo de Ajuda a Animais de Sintra é uma associação sem fins lucrativos cujo objetivo é ajudar e resgatar os animais, nomeadamente cães, que estejam abandonados ou mal tratados pelos donos ou outros indivíduos, sendo o seu foco proporcionar-lhes um novo lar. Como o pessoal da associação, na sua maioria, não tem conhecimentos de marketing, e como está a decorrer a reestruturação das suas instalações, de modo a melhorar as condições de vida dos animais, considerou-se importante a elaboração de um plano de marketing, desenvolvido numa lógica de fundraising, para um arranque sustentável e bem-sucedido dos objetivos da associação. A metodologia de investigação utilizada foi action research, sendo que a associação proporcionou certa colaboração contínua para o desenvolvimento do trabalho. A recolha de dados foi feita através de duas entrevista, inquéritos e dados secundários. No que respeita às questões de investigação constatou-se que a notoriedade da associação é bastante baixa e os processos gerados pela mesma não favorecem totalmente a atividade em causa, tornando difícil a gestão não só dos voluntários, mas também dos seus doadores. A pesquisa e desenvolvimento de conceitos teóricos de planeamento de marketing e de fundraising foram essenciais para o desenvolvimento desde projeto, permitindo identificar os principais pontos de melhoria, recomendando o desenvolvimento dos meios de comunicação tanto internos como externos, de modo a aumentar a notoriedade da associação, com o objetivo de angariar donativos, tanto monetários como de recursos, e sensibilizar os indivíduos para questões como abandono e mau trato de animais. Núcleo de Ajuda a Animais Abandonados de Sintra is a non-profit association which objective is to help and rescue animals, specially dogs, that are abandoned or suffer from abuse by their owners or other people, focusing on finding them a new home. Since the association´s staff, on their majority, don´t have any knowledge of the concepts of marketing, and because they are in a process of ongoing restructuring of their quarters in order to improve the living conditions of the animals, it was noticed the importance of the elaboration of a marketing plan, developed with the logic of fundraising to achieve a sustainable and successful start to achieve the association's goals. The methodology type used was action research, where the collaboration of the association was relevant and continuous to the development of this project. Data collection was made through two interviews, surveys and secondary data. In regard to the research questions it was found that the notoriety of the association is quite low and the processes generated by the same, are not entirely done in favor to the activity in question, turning the management of volunteers and donors to be difficult. The research and development of theoretical concepts of marketing planning and fundraising were essential to the development of this project, allowing to identify the main points of improvement, recommending the development of both internal media and external, in order to increase the association's notoriety, aiming to collect donations and sensitize people to the issues of neglect and animal abuse. info:eu-repo/semantics/publishedVersion

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Bourély, Chrystèle. "Le manque de médicaments vétérinaires autorisés : un véritable problème de santé publique." Thesis, Montpellier 1, 2011. http://www.theses.fr/2011MON10029.

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L'industrie pharmaceutique vétérinaire doit satisfaire de nombreux besoins spécifiques à la grande diversité des espèces et des maladies animales, afin de répondre à la forte demande d'innovation, ainsi qu'au maintien sur le marché des "vieux" médicaments vétérinaires déjà autorisés. Le médicament vétérinaire fait l'objet d'une évaluation scientifique destinée à garantir sa qualité, son efficacité et sa sécurité. Les risques liés à son utilisation pour l'animal, mais aussi et surtout pour l'homme en tant qu'utilisateur dudit médicament et consommateur de denrées alimentaires d'origine animale, et pour l'environnement, ont conduit à un accroissement progressif et constant des exigences réglementaires. Le manque de médicaments vétérinaires autorisés pour les espèces animales et pour les indications thérapeutiques dites "mineures", conséquence de ces exigences réglementaires, est à l'origine du développement de pratiques à risques. La pratique licite des prescriptions "hors AMM" de médicaments vétérinaires par les docteurs en médecine vétérinaire, ainsi que les utilisations illicites de substances actives autorisées, susceptibles de porter atteinte à la santé animale, à la santé publique, et à l'environnement, représentent un véritable problème de santé publique The veterinary pharmaceutical industry has to satisfy numerous specific needs due to the wide variety of the animal species and diseases, to answer the high demand of innovation as well as to maintain on the market the "old" veterinary medicines. The veterinary medicine is the object of a scientific evaluation, intended to guarantee its quality, its efficiency and its security.The risks related to its use for the animal but also and especially for the human (as user of the aforementioned medicine and as consumer of foodstuffs of animal origin), and for the environment, had leddriven to the regulatory requirements governing for veterinary medicinal products being increasingly tightened.The lack of authorized veterinary medicines for the "minors" animal species and therapeutic uses, consequence of these regulatory requirements, is at the origin of the development of risky practices. The licit practice of prescriptions " out of official authorization " of veterinarian medicines from doctors of veterinarian medicine, as well as the illicit uses of authorized active substances, susceptible to strike a blow at the animal health, at the public health, as well as the environment, represent a true public health issue

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Costa, Bernardo Vasconcelos da. "Plano de negócios DONU." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/15771.

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Mestrado em Marketing Com um crescimento de 45% no número de animais de estimação em Portugal, entre 2012 e 2015, e com os portugueses otimistas face ao desenvolvimento da economia nacional, é expectável que o setor da Medicina Veterinária tenha um bom comportamento nos próximos anos. Para aproveitar esta oportunidade pretende-se criar uma plataforma digital, DONU, que irá ajudar e facilitar a vida dos donos de animais de estimação, assim como das CAMV para a prospeção de novos clientes. Fisicamente, é uma plataforma digital de revenda completamente dedicada a serviços e produtos médico-veterinários. Neste sentido, este trabalho de projeto é um Plano de Negócios, efetuado segundo a metodologia de Harvard, que num cenário “realista”, ou seja, atingindo 1 por mil de quota de mercado nacional, pretende atingir um Volume de Vendas de 116 407 € em 2019. As previsões apresentadas permitem concluir da viabilidade económico-financeira do projeto, com um Pay Back Period de 2 anos, um Valor Atualizado Liquido (VAL) na ótica do investidor de 197 621 euros, e um ROI em 2024, na ordem dos 27%. With a growth of 45% in the number of pets in Portugal between 2012 and 2015, and with the Portuguese optimistic view about the development of the national economy, it is expected that the Veterinary Medicine sector will have a great performance in the upcoming years. To take advantage of this opportunity there was created an idea for a digital platform named DONU that will help and facilitate the life of pet owners, as well as of CAMV (veterinary medical centers) for prospect of new customers. Physically, it is a digital resale platform completely dedicated to veterinary services and products. This work project is a Business Plan, carried out according to the Harvard methodology, which in a "realistic" scenario, reaching 1 per thousand of national market share, intends to reach a Sales Volume of 116 407 € in 2019. The forecasts presented allow the conclusion of the economic and financial viability of the project, with a Pay Back Period of 2 years, a Net Present Value (NPV) for the investor of 197 621 euros, and an ROI in 2024, in the order of 27%. info:eu-repo/semantics/publishedVersion

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Czypionka, Anna. "The interplay of object animacy and verb class in representation building." Doctoral thesis, Humboldt-Universität zu Berlin, Philosophische Fakultät II, 2014. http://dx.doi.org/10.18452/16999.

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Bei der Verarbeitung transitiver Sätze verwendet der Parser verschiedene Informationen, wie die Wortstellung, die Belebtheit und die Kasusmarkierung der Argumente, um eine Repräsentation der im Satz beschriebenen Situation aufzubauen. Frühere psycholinguistische Arbeiten zeigen, dass zwei belebte Argumente in einem Satz zusätzliche Verarbeitungskosten verursachen, außer wenn andere Informationen die Zuweisung der grammatischen und thematischen Rollen an die Argumente erlauben. In kasusmarkierenden Sprachen wie Deutsch ist einer dieser Hinweise die morphologische Kasusmarkierung. Die meisten zweistelligen deutschen Verben weisen ihren Argumenten das kanonische Nominativ-Akkusativ-Kasusmuster zu. Eine kleine Gruppe von zweistelligen Verben weist jedoch das nichtkanonische Nominativ-Dativ-Muster zu. Diese Verben unterschieden sich in ihrer Syntax und Semantik von kanonisch transitiven Verben und verursachen beim Satzverstehen höhere Verarbeitungskosten. In dieser Dissertation wird untersucht, wie die Verarbeitung von Argumentbelebtheitskontrasten während der Satzverarbeitung vom verbalen Kasuszuweisungsmuster moduliert wird. Ich stelle die Ergebnisse vier verschiedener Experimente vor (selbstgetaktetes Lesen, Blickbewegungsmessungen und EKP-Messungen). Alle experimentellen Methoden zeigen, dass der Effekt der Argumentbelebtheitskonstraste mit dem Effekt des verbalen Kasuszuweisungsmusters interagiert. Die Ergebnisse zeigen ein detaillierteres Bild der Satzverarbeitung und tragen zur Vereinigung der Transitivätsbegriffe in theoretischer Linguistik und Psycholinguistik bei. During the comprehension of transitive sentences, the parser uses different kinds of information like word order, the arguments'' animacy status and case marking to build a representation of the situation the sentence describes. Previous research in psycholinguistics has shown that two animate arguments in a sentence cause additional processing costs, unless other cues allow the assignment of grammatical and thematic roles to the arguments. In case-marking languages like German, one of these cues is morphological case marking. While most German verbs assign the canonical nominative-accusative case pattern to their arguments, a small group of verbs assign noncanonical nominative-dative. These verbs differ from standard transitive verbs both in their syntax and their semantics, and are known to cause higher processing cost during comprehension. This dissertation examines how the processing of argument animacy contrasts during sentence comprehension is modulated by the verbal case marking pattern. I report the results of four different experiments, using self-paced reading time measurements, eyetracking and ERP measurements. All experimental methods show that the effect of argument animacy contrasts interacts with the effects of the verbal case marking pattern. The findings add further details to the existing knowledge about sentence comprehension, and combine perspectives on transitivity from theoretical linguistics and psycholinguistics.

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Albrecht, Carl Edward Archibald. "The old world camel as productive farm animal camel milk - production, processing, marketing with special reference to Rajasthan (India) and Dubai (United Arab Emirates)." Marburg Tectum-Verl, 2005. http://deposit.d-nb.de/cgi-bin/dokserv?id=2851646&prov=M&dok_var=1&dok_ext=htm.

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Albrecht, Carl Edward Archibald. "The Old World Camel as productive farm animal : camel milk - production, processing, marketing with special reference to Rajasthan (India) and Dubai (United Arab Emirates) /." Marburg : Tectum, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2851646&prov=M&dok_var=1&dok_ext=htm.

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Churches, Malcolm C. "Regional hog supply response to stabilization programmes in Canada." Thesis, McGill University, 1988. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=61243.

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The objective of this research was to determine the nature of hog supply response in Quebec, Ontario and Alberta over the period 1968-1986. Special emphasis was placed on the role of government stabilization programmes. The research examined the development of the North American hog industry and described the various federal and provincial assistance programmes that were available to hog producers over this period. Using an adaptive expectation framework, separate linear equations for each province and three pooled data equations were specified. The equations were estimated using four procedures namely, Hildreth-Lu, instrumental variables, quasi-generalized least squares and augmented least squares. Results indicate that (1) stabilization programmes exhibit positive effects in Quebec and negative effects in Alberta and Ontario, although in no province are these coefficients statistically significant and (2) that response to risk varies across provinces. This research concludes that other factors including vertical integration and western grain market conditions may have been important factors in production shifts during this period.

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Maturana, Celeste. "Dog natura : plan a futuro III parte." Tesis, Universidad de Chile, 2011. http://www.repositorio.uchile.cl/handle/2250/113688.

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Tesis para optar al grado de Magíster en Marketing No disponible a texto completo El presente Plan de Marketing fue creado para la introducción al mercado chileno del alimento para perros “DOG NATURA”, en la categoría Súper Premium. Este producto está enfocado a perros de razas pequeñas y su ventaja competitiva es que, a diferencia del resto, su componente más importante es la carne, lo que da al perro la mejor nutrición, alargando su vida en un 15%, lo que se traduce en hasta 2 años. Realizamos, en una primera etapa, una investigación de mercado, la cual tuvo como objetivo recabar antecedentes respecto de los actuales y potenciales compradores de los alimentos para perro “Súper Premium”. Esta investigación tuvo como objetivo detectar cuáles son los drivers, conductas y percepciones, frente al consumo de los productos de la categoría “alimentos para perros”. Las herramientas utilizadas en esta investigación fueron: 2 entrevistas a expertos, 50 encuestas y 1 entrevista a un dueño de perro pequeño. Junto con el estudio de mercado, que permitió obtener antecedentes relevantes de la demanda, se realizó un análisis situacional del mercado y del entorno, bajo la perspectiva del análisis y modelo de Michael Porter, para conocer las características del escenario en el cual se desenvolverá nuestro producto. Una de las variables más importantes de la industria, es que ha visto que sus volúmenes de ventas en kilogramos. Y en dinero se ha duplicado y otros triplicado desde los años noventa hasta el 2011, su nivel de crecimiento es cercano al 9%; la comida de perros se ha convertido en un mercado en desarrollo y muy atractivo para participar. Siguiendo la línea y el desarrollo del Plan de Marketing, se llevó a cabo un plan futuro con el objetivo de cimentar y apalancar la oferta de valor del producto. Además se definió la matriz FODA, el escenario competitivo y el mercado objetivo para orientar los esfuerzos

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Paulk, Chad Bennett. "Predicting market pig weights and fat iodine value and effect of zinc on growth performance and immune function of finishing pigs." Diss., Kansas State University, 2014. http://hdl.handle.net/2097/17917.

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Doctor of Philosophy Department of Animal Science Jim L. Nelssen and Michael D. Tokach The optimum sampling method swine producers should use to estimate the mean and SD of pig BW within a barn was determined based upon both the time required to conduct and the precision and accuracy of each sampling method. Weighing 5 pigs from 15 pens was determined to be the optimal sampling method. This should require approximately 55 min to complete. Weighing 5 pigs from 15 pens had a CI range of 7.2 to 8.0 kg for estimating the mean BW and 5.6 kg for estimating SD. Next, a meta-analysis was conducted using data from existing literature to generate equations to predict finishing pig back, belly, and jowl fat iodine value. While numerous factors were evaluated, dietary essential fatty acids, dietary net energy content, and backfat thickness had the greatest influence on predicting iodine value of the 3 distinct fat depots. Lastly, 6 experiments were conducted to determine the effects of added Zn on growth performance, pork quality, plasma Zn, and ileal mucosal inflammation mRNA expression of finishing pigs fed diets containing ractopamine-HCl (RAC; Elanco Animal Health, Greenfield, IN). Additional Zn increased plasma Zn and reduced relative expression of IL-1β, but did not improve growth performance of pigs fed diets containing RAC in 5 of the experiments. However, in 1 of the experiments, adding Zn to diets containing RAC resulted in a trend for improved growth performance of pigs. Supplementing the RAC diets with dietary Zn decreased the percentage of type IIA fibers and tended to increase the percentage of type IIX fibers compared to pigs fed the RAC diet without added Zn. Ractopamine-HCl produced chops that were lighter and less red, but possessed reduced metmyoglobin reducing ability at the end of the display period. However, adding Zn to RAC diets increased metmyoglobin reducing ability levels at the end of the display period.

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Canchari, Coronado Carla Yasmín, Ríos Carla María Carhuamaca, Acuña Julio César García, and Bartolomé Cahuas Karina Lucinda San. "Restaurante de comida saludable preparada sin insumos ni derivados de animales." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/624784.

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El presente proyecto de negocio consiste en un restaurante que ofrece comida vegana, a través de platillos saludables que son preparados sin insumos ni derivados de animales, bajo un concepto de responsabilidad social, porque cuida el medio ambiente y respeta la vida animal. Nuestra propuesta está enfocada en aquellas personas que gustan de alimentarse saludablemente, como los veganos, vegetarianos, las personas con algún problema de salud y deportistas. El trabajo desarrolla un plan de marketing, operaciones, recursos humanos y financiero, que demuestran la viabilidad del proyecto, su puesta en marcha y forma de operar. Finalmente, el análisis de los resultados financieros nos indica que en el mejor escenario, el proyecto es factible. The present business project consists of a restaurant that offers vegan food, through healthy dishes that are prepared without inputs or derived from animals, under a concept of social responsibility, because it takes care of the environment and respects animal life. Our proposal is focused on those people who like to eat healthy, such as vegans, vegetarians, people with a health problem and athletes. The work develops a plan of marketing, operations, human and financial resources, which demonstrate the viability of the project, it’s implementation, way of operating and financial results. Finally, the analysis of financial results indicates that in the best scenario the proyect is feasible. Trabajo de investigación

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Ribeiro, Andressa Bastos Augusto de Assis. "Planeamento de comunicação no mercado de alimentação natural para animais de estimação : plano de comunicação integrada de marketing para a empresa TaraCook." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16817.

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Mestrado em Marketing Este projecto ressalta a importância de elaborar um plano de comunicação integrada de marketing, no contexto do mercado da alimentação natural para animais de estimação, especificamente, para a TaraCook. O plano de CIM é altamente relevante pois é uma ferramenta de planeamento e operacionalização para a gestão da comunicação da empresa. O plano inclui a revisão de literatura sobre a escolha do modelo conceptual adotado. Após é feita uma análise da situação da empresa (ambientes micro e macro). De seguida é apresentado a metodologia e os procedimentos de recolha de dados. Por fim, o plano é desenvolvido, delineando a segmentação, o targeting e o posicionamento. Com menos de um ano de existência no mercado de alimentação natural para animais de estimação português, o plano apresentado tem como objetivos aumentar a notoriedade da marca, desenvolver e fortalecer a imagem da marca no mercado de alimentação natural para animais de estimação, fidelizar os clientes existentes, atrair novos clientes e aumentar os lucros da empresa. Para atingir todos os objetivos citados, foram selecionadas áreas de actuação, nos meios online e off-line, sendo elas: comunicação online, publicidade, promoção, eventos e parcerias. Mesmo com um recurso limitado da empresa, o plano tático mostra ser possível alcançar um crescimento sustentável da empresa perante um planeamento de comunicação organizado, adaptado às necessidades da organização. This project highlights the importance of developing an integrated marketing communication plan in the context of the natural pet food market specifically for TaraCook. The CIM plan is highly relevant since it is a planning and operational tool for the management of the company's communication. The plan includes a review of the literature on the choice of conceptual model adopted. After that, an analysis of the company's situation (micro and macro environments) is done. Then, the methodology and procedures for data collection are presented. Finally, the plan is developed, outlining the segmentation, targeting and positioning. With less than a year of existence in the Portuguese pet market, the plan presented aims to increase brand awareness, develop and strengthen brand image in the pet market, retain existing customers, attract new customers and increase company profits. In order to achieve all of objectives, areas of action were selected in online and offline media, such as: online communication, advertising, promotion, events and partnerships. Even though the company has a limited resource, the tactical plan shows that it is possible to achieve a sustainable growth of the company before an organized communication planning adapted to the needs of the organization. info:eu-repo/semantics/publishedVersion

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Martínez, P. Fernando, and D. Alfonso Tapia. "Alimentos para mascotas." Tesis, Universidad de Chile, 2018. http://repositorio.uchile.cl/handle/2250/168399.

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Tesis para optar al grado de MAGÍSTER EN MARKETING Martínez P., Fernando, [Parte I], Tapia D., Alfonso, [Parte II] Este plan de Marketing fue creado para definir la mejor forma de introducir, en el mercado chileno, una Aplicación móvil para la intermediación en la venta de alimentos para mascotas. Esta oportunidad de negocio se da en la industria del comercio electrónico a través de tecnología móvil. Compare Pet Food, es el nombre del servicio que será lanzado en mayo del año 2019. La App, funciona conectando a tiendas especializadas (Veterinarias y Petshop) con compradores de alimentos para mascotas. La interfaz de comunicación serán dispositivos móviles a través de los cuales los usuarios finales de comida para mascotas podrán concretar una compra y solicitar el despacho del servicio como alternativa de entrega. Los clientes empresas, que son las tiendas y veterinarias proveedoras de alimentos para mascotas, contarán con un nuevo canal de ventas, moderno e innovador, que se sumará a los tradicionalmente usados, como apoyo en el cumplimiento de sus objetivos comerciales. El análisis situacional ha permitido evaluar y definir el mercado en el cual la compañía Compare Pet Food operará su servicio tipo market place, como intermediario en la venta de alimentos para mascotas, haciendo que el proceso de compra sea más eficiente, rápido e informado. Los usuarios finales podrán acceder a una App móvil, cómoda, eficiente y segura para comprar el alimento de sus mascotas. Compare Pet Food es una pequeña compañía de capitales privados compuesta por tres socios con amplios conocimientos y experiencia en áreas del marketing, negociación y tecnologías de la información. La innovación y el trabajo centrado en el cliente y las personas son los pilares culturales definidos para su funcionamiento. El objetivo planteado para los Clientes Proveedores se relaciona con saber dónde están, cuántos son y que vean en Compare Pet Food como un socio comercial confiable y capaz de aumentar las ventas de la categoría alimentos para mascotas de su empresa. Esto nos permitirá cumplir con nuestros propios objetivos comerciales ya que la App se alimentará de un porcentaje de las ventas que se generen en los clientes proveedores. En cuanto a los usuarios, Compare Pet Food espera convertirse en un servicio conveniente, confiable e innovador que les permita optimizar el tiempo y dinero destinado a la adquisición de alimentos para sus mascotas. Este plan de marketing se divide en dos partes, la primera centrada en recabar información relevante para el lanzamiento del servicio, consistente en un estudio del entorno que rodea a las Apps y al comercio electrónico en general. También indagamos en el comportamiento de quienes compran comida para mascota y son usuarios de plataformas electrónicas como medio de pago. La segunda parte se concentra en la preparación del plan de marketing. Recogiendo los resultados del análisis FODA más los de segmentación y posicionamiento de marca, se define el mix de marketing y la estrategia de control y seguimiento de métricas definidas para el primer año del funcionamiento. Las ventas de alimento que se realicen a través de la App generarán una comisión para Compare Pet Food correspondiente a un porcentaje de la transacción total. Durante el plazo estudiado en este plan, las ventas permitirán un crecimiento sostenido de las comisiones para Compare Pet Food. Por otro lado, dado los bajos costos fijos que se deben financiar y que los costos variables están muy indexados al volumen del negocio, es posible proyectar un importante crecimiento durante los últimos meses del periodo en estudio.

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Akoli, Emegboh Emmanuel. "Mouvement des produits alimentaires avec commerce des animaux par l'analyse factorielle des correspondances et la classification automatique : cas de la France." Paris 6, 1986. http://www.theses.fr/1986PA066172.

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Analyse statistique par les méthodes factorielles des distributions commerciales des produits alimentaires de la France, depuis leur production jusqu'aux diverses sources d'utilisation en passant par le commerce extérieur, entre 1970 et 1980, suivie du commerce extérieur des animaux vivants de la France entre 1975 et 1984. Dans l'introduction générale sont considérés les raisons de cette étude, des éléments d'économie, d'analyse factorielle des correspondances, et de la classification ascendante hiérarchique, permettant de saisir l'études. La première section, plus courte, est consacrée au bilan alimentaire en France dans les années 1970. La seconde section, plus étendue, est consacrée aux exportations, suivies des importations et les exportations et les importations réunies. Dans la conclusion générale, sont résumés les résultats des différentes analyses et quelques notions d'analyses des données (analyses et classifications).

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Ramirez, Leon Stefany Alessandra, and Molina Maria Jose Rios. "Análisis del marketing social para la captación de donantes en plataformas de adopción: estudio de caso de Matchcota." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2021. http://hdl.handle.net/20.500.12404/20231.

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La aplicación del marketing social para la captación de donantes en las plataformas de adopción es crucial para obtener los fondos necesarios para su sostenibilidad. Esta investigación buscó analizar la aplicación del marketing social en la captación de donantes en una organización social de protección canina en Lima Metropolitana. El diseño metodológico tuvo un alcance exploratorio, un enfoque cualitativo y se basó en el análisis de un caso: la plataforma de adopción Matchcota. Entre los resultados se identificó que Matchcota clasifica a sus donantes con un criterio básico (persona jurídica), pero ha previsto considerar criterios más específicos. Para los donantes individuales consideran solo factores extrínsecos como la edad y el nivel de ingresos, y para los donantes corporativos consideran factores extrínsecos como el giro del negocio y el nivel de ingresos, y factores intrínsecos como el tipo de motivación para donar y el tipo de beneficios buscados. Asimismo, se constató que en la decisión del donante influyen tanto factores extrínsecos como intrínsecos, los cuales son consistentes con los criterios que Matchcota consideraría en una futura clasificación. Finalmente, respecto de la estrategia del mix de marketing, se observó que se aplica adecuadamente las P’s de precio, proceso y personal, pero en las otras P’s analizadas existen ciertas debilidades

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Ramirez, Leon Stefany Alessandra, and Molina Maria Jose Rios. "Análisis del marketing social para la captación de donantes en las organizaciones sociales de protección canina en Lima Metropolitana." Bachelor's thesis, PE, 2020. http://hdl.handle.net/20.500.12404/19411.

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El papel de las organizaciones sociales de protección canina es fundamental en la lucha para proteger el bienestar de estos animales porque buscan brindar ayuda o refugio al excesivo número de canes callejeros que existen; sin embargo, esta labor se dificulta por la escasa ayuda económica que reciben de las organizaciones públicas, privadas y de la comunidad en general. Es fundamental que las organizaciones sociales capten a los donantes para mantener la capacidad de ser financieramente ágiles y así asegurar el continuo desarrollo de las causas sociales que persiguen a lo largo del tiempo. El enfoque del marketing social para el proceso de captación de donantes es un enfoque provechoso para optimizar esa obtención de recursos económicos. Sobre esa base, la presente investigación planteó como objetivo construir un marco analítico sobre el marketing social para la captación de donantes en las organizaciones sociales de protección canina en Lima Metropolitana. El marco teórico inició con una revisión meticulosa de la literatura sobre el marketing social, especialmente los aportes de Pérez L. (2004) y Fernández et al. (2017) y la captación de donantes, principalmente los aportes de Pérez A. (2006) y Dos Santos, Rueda, Telles, Aguiar y De Almeida (2014). Esto sirvió para identificar las tareas del marketing social, el proceso de decisión del donante y los elementos del mix de marketing social que tienen mayor repercusión en la captación de donantes del sector. Esto permitió la construcción de un modelo analítico específico para entender las tareas del marketing y la forma en que las P’s de producto, precio, plaza, promoción y personal se presentan en dicho proceso. No se consideró pertinente incluir las P’s relacionadas al proceso y presentación pues la secuencia de pasos para efectuar una donación no involucra estándares y las plataformas para recibir esas donaciones suelen estar tercerizadas. Por su parte, el marco contextual permitió precisar el rol y el contexto actual de las organizaciones sociales de protección canina en el Perú, identificar los principales factores que influyen en sus labores sociales, y caracterizar los diferentes tipos de organizaciones del sector prestando particular atención a su proceso de financiamiento. Este análisis reveló que, gracias a la labor realizada por estas organizaciones sociales, existe un mayor conocimiento del problema y una creciente concientización sobre la necesidad de cuidado y protección animal, aunque aún se necesita realizar un trabajo en conjunto con el Estado para lograr mejores resultados. El marco analítico planteado en esta investigación constituye un aporte provechoso para la comprensión de la aplicación del marketing en estas organizaciones y ofrece un esquema útil para el desarrollo de investigaciones metódicas futuras en el sector.

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Evangelista, Giovana Tagliari. "Análise da comercialização de touros de corte no Rio Grande do Sul." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2015. http://hdl.handle.net/10183/129679.

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O presente trabalho teve como objetivo identificar os fatores que influenciam o preço de comercialização de 785 touros de corte, pertencentes às raças Angus, Brangus, Braford, Hereford e Charolês, comercializados em 12 leilões no RS, bem como as preferências manifestada pelos compradores. Foram analisados os efeitos do tamanho, musculosidade, condição corporal (ECC), raça e ordem de entrada em pista (OE) sobre o preço de venda (PF) dos touros. As variáveis peso e perímetro escrotal do touro (PE) foram correlacionadas ao PF. Os dados foram submetidos a análise não paramétrica por não apresentarem distribuição normal. Para efeito das análises da OE cada leilão foi dividido em quatro etapas (1o, 2o, 3o e 4o quartos) e o PF foi considerado apenas nos casos de efetiva comercialização dos touros. O PF teve associação positiva com o PE (r=0,189, p<0,001) e peso (r=0,147, p<0,001) dos animais. Touros de tamanho grande tiveram maior preço comparado aos de tamanho pequeno e médio (p<0,01). Animais com ECC 3 receberam maiores PF (p<0,01. A raça Angus obteve maiores preços, seguida das raças Brangus e Braford (p<0,001). O PF dos animais decresceu do 1o até o 3o quarto de duração do leilão, sem diferença entre o 3o e 4o.quartos. Conforme transcorriam as vendas, houve uma diminuição gradativa do peso dos animais (p<0,001). Diferentemente do esperado, touros com musculosidade leve tiveram maio PF, provavelmente devido à alta demanda de animais no referido ano de avaliação (89%). As variáveis fenotípicas que tiveram maior impacto na comercialização dos touros foram peso, tamanho, perímetro escrotal e raça. No entanto, nenhum fator isolado pode predizer o PF dos touros comercializados. Maiores preços foram observados no primeiro quarto do leilão, possivelmente pela maior qualidade dos animais e público presente. Os compradores que adquiriram touros nesses 12 leilões preferiram animais das raças Angus, Brangus e Braford, de grande porte, com maiores pesos e PE. Produtores de touros deveriam entender os fatores econômicos por trás da seleção destes animais e direcionar seus esforços para a produção de reprodutores que atendam as preferências dos compradores. Da mesma forma, compradores de touros devem entender em que proporção as características observadas na hora da escolha dos animais impactam na produtividade do rebanho. The objective of this study was to identify factors influencing the market price of 785 beef bulls (Aberdeen and Red Angus, Charolais, Hereford, Braford and Brangus) sold in 12 auctions in RS. The effects of size, muscularity, body condition (BCS), breed and sale order (SO) were analyzed. Weight and scrotal circumference (SC) were correlated to final price (FP). The data were submitted to nonparametric analysis because did not present normal distribution. For purposes of the analysis of SO each auction was divided into four times (1st, 2nd, 3rd and 4th rooms) and the FP was considered only in cases of effective marketing. The FP had positive association with SC (r = 0.189) and weight (r = 0.147). The bulls with bigger size had higher price compared to small and medium. Animals with BCS 3 received higher FP. The Angus breed had the highest prices, followed by Brangus and Braford. The FP decreased with SO till the third quarter of the auction. There was a gradual decrease in weight compared to SO. Bulls with weak muscularity received higher FP, probably due to high demand in the year of assessment (89%). The variables that had the greatest impact on the marketing of bulls were weight, size, SC and breed. However, no single factor can predict the FP of marketed bulls. Higher prices were observed in the first quarter, probably because of the higher quality of the bulls and the amount of buyers at the beginning of the auction. Bull buyers in this 12 auctions preferred Angus, Brangus and Braford breeds, with big size and higher weights and SC. Bull producers should understand the economic factors behind the selection of these animals and direct their efforts in producing animals that meet the preferences of buyers. Similarly, bull buyers should understand what proportion of the observed characteristics when choosing animal impact on herd productivity.

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Fornari, Giordano Bruno. "Análise da comercialização de bezerros em leilões no Estado de Santa Catarina." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2016. http://hdl.handle.net/10183/140906.

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A produção de bezerros de corte que atenda ao mercado consumidor é de extrema importância, uma vez que existem fatores capazes de influenciar o preço dos animais durante a sua comercialização. Desta maneira, foi desenvolvido o presente trabalho com o objetivo de avaliar a variação no preço de bezerros em relação ao preço do boi gordo, bem como os efeitos do grupo genético e do sexo de bezerros sobre os preços praticados em leilões no estado de Santa Catarina (SC). Foram avaliados 33.143 animais, constituindo 3.587 lotes em 47 leilões realizados entre os anos de 2009 e 2014. Os lotes de bezerros eram separados em machos (M) e fêmeas (F) e foram classificados em cinco grupos genéticos de acordo com o biotipo racial: britânicos e seus cruzamentos (BX); continentais e seus cruzamentos (CX); cruzamento entre britânicos e continentais (BC); zebuínos e seus cruzamentos (ZX) e cruzamento entre Bos taurus taurus e Bos taurus indicus (TI). Todos os preços nominais de comercialização foram deflacionados pelo índice geral dos preços – disponibilidade interna (IGP-DI), para maio de 2014. Os dados não atenderam aos pressupostos da análise de variância, sendo então, realizada uma análise não paramétrica a partir do teste de Friedman e Kruskall-Wallis (post-hoc de Dunn) com o auxílio do software SPSS 20.0. O preço pago pelos bezerros acompanhou a variação ocorrida no preço do boi gordo, sendo que no ano de 2014 o preço do bezerro atingiu seu maior valor nominal (R$ 5,36/kg; P<0,05). Os M são comercializados a preços 7,8% superiores ao das F, porém essa diferença foi influenciada pelo ano de análise, onde a menor diferença entre sexos ocorreu nos períodos de redução no preço do boi gordo em SC (2012 e 2013). Os M pertencentes ao grupo genético ZX e TI foram os que receberam menores preços (R$ 4,49/kg e R$ 4,64/kg, respectivamente) quando comparados aos outros grupos (P<0,05). Por outro lado, as bezerras do grupo BX receberam maiores preços a partir de 2011, em comparação aos grupos CX, BC, TI e ZX (8,1, 8,5, 14,7 e 16,5%, respectivamente). Assim, conclui-se que o preço dos bezerros acompanha a variação ocorrida no preço do boi gordo. Além disso, o sexo e diferentes grupos genéticos são fatores capazes de influenciar no preço de comercialização de bezerros na região de SC. Desta forma, os fatores que afetam o preço dos bezerros podem ser ajustados através da seleção genética. The production of calves that attend consumer market is of utmost importance, as there are factors that can influence the price of animals during their marketing. This manner, it developed this study with the objective to investigate variation in calves price in relation to the price of cattle and the effects of genetic group and calves sex on prices at auctions in the state of Santa Catarina (SC). We evaluated 33.143 animals, representing 3.587 lots in 47 auctions from 2009 to 2014. The calves were classified according to genetic group: British breed or cross-breeding (BX); Continental breed or cross-breeding (CX); Zebu breed or cross-breeding (ZC); British and Continental cross-breeding (BC); Bos taurus taurus and Bos taurus indicus cross-breeding (TI). The lots were composed of male (M) and females (F) calves. Nominal sales prices were deflated for May 2014. The data did not meet the assumptions of analysis of variance and non-parametric analysis was performed from the Friedman test and Kruskal-Wallis test (post-hoc Dunn) with the SPSS 20.0 software. The years presenting low and high changes in the price of calves were similar to the variation in the price of beef cattle, and in 2014 the calf price reached its highest value (R$ 5.36; P<0.05). The M are sold at prices higher than F (average 7.8%) calves, but this difference was driven by year of analysis, where the closest approach occurred during periods of reduction in the price of live cattle in SC (2012 and 2013). The M of genetic group ZX and TI received on average lower prices (R$ 4.49 and R$ 4.64, respectively) compared to the other groups (P<0.05). On the other hand, the F heifers from BX group received higher average prices in 2011 compared to the CX group, BC, IT and ZX (8.1, 8.5, 14.7 and 16.5%, respectively). Thus, it was concluded that the price of calves accompanies the variation in the price of cattle. In addition, sex and different genetic groups are factors that impact on the market price of calves in the SC region. This way, the factors that affect the price of calves can be adjusted through genetic selection.

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Campos, Rengifo Rafael, Hernández Paola Murrugarra, Campos Daniel Saravia, and Zurita Evelyn Silva. "Educa dog." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626326.

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Educa Dog es un proyecto que busca darle solución a un problema detectado en las mascotas respecto a sus hábitos de conducta, teniendo como ventaja competitiva la utilización de métodos amigables e innovadores con la finalidad de ofrecer un buen servicio. La idea de negocio se inicia al identificar la necesidad de protección hacia los perros y brindarle una mejor calidad de vida, esto quiere decir darles un ambiente saludable y armonioso y a su vez estimular un buen comportamiento según datos estadísticos 1 millón de hogares en Lima tienen canes, lo que supone una alta demanda en servicios y productos relacionados a mascotas, en este caso orientado en los perros Se ha detectado un mercado potencial que viene mostrando interés en invertir en su mascota en lo que respecta al aprendizaje con el fin de obtener una conducta adecuada, a ello se suma la aparición de grupos animalistas “Dog Lover”, criadores de perros y rescatistas. Creemos que con un adecuado diagnóstico y tratamiento elaborado por nuestros especialistas podemos conseguir la aceptación, ventas y confianza de nuestro público objetivo. Educa Dog is a project that seeks to solve a problem detected in pets with respect to their behavior habits, having as a competitive advantage the use of friendly and innovative methods in order to offer a good service. The business idea begins by identifying the need to protect dogs and provide a better quality of life, this means giving them a healthy and harmonious environment and in turn stimulate good behavior according to statistical data 1 million homes in Lima have dogs , which supposes a high demand in services and products related to pets, in this case oriented in dogs It has detected a potential market that has shown interest in investing in your pet in regard to learning in order to obtain appropriate behavior, to which is added the appearance of animal groups "Dog Lover", dog breeders and rescuers. We believe that with an adequate diagnosis and treatment developed by our specialists we can achieve the acceptance, sales and confidence of our target audience. Trabajo de investigación

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Dávila, Chávez Carmen Ina. "Propuesta de modelo de negocio en el sector económico de cuidado de mascotas : analizando y utilizando el blended marketing." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2016. http://tesis.pucp.edu.pe/repositorio/handle/123456789/10015.

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El objetivo principal de esta investigación de tesis es la propuesta de un Nuevo Modelo de negocio para empresas del Sector Económico de Cuidado de Mascotas (SECM) en Lima Metropolitana. Se aprovechará las oportunidades de mejora que brinda la aplicación del Blended Marketing para mejorar su posicionamiento como marca, captar y retener clientes, incrementando así su rentabilidad como empresa. La expansión del SECM se explicaría por razones económicas y culturales; pues no solo se debe al incremento en el poder adquisitivo de las personas, sino también a una mayor concientización por el cuidado de los animales, al considerarlos parte de la familia existe un mayor impulso por satisfacer sus necesidades y brindarles la mejor calidad de vida dentro de cada posibilidad. Según IPSOS en el año 1995 el 52% hogares limeños poseía una o más mascotas, diez años después se trataba del 55%, en el año 2015, el 58% de hogares limeños poseía mascotas, existiendo alrededor de un millón y medio de mascotas, lo cual expande los nichos de mercado y oportunidades para satisfacer dicha demanda. Frente a ello, el Marketing Integrado (BM por sus siglas en inglés, Blended Marketing) responde a una nueva característica de las comunidades de consumidores, aquellos que debido a su integración en la internet, comparten, contrastan y complementan todo lo vivido offline en el mundo online, considerando que solo los usuarios de smarthphone representan un 48% de la población nacional. A partir de la adaptación de los casos de éxito a nivel internacional se generan nuevas oportunidades para innovar la oferta dentro del mercado. En este contexto, la pregunta central es ¿Hasta qué punto las estrategias de BM influyen en el comportamiento del consumidor? A fin de poder determinar cuán relevante es integrar las herramientas del marketing digital a este nuevo modelo de negocio. Esta tesis se desarrolla considerando como guía principal la metodología de investigación propuesta por Hernández, Fernández y Baptista (2010). El diseño de la investigación es de tipo no experimental, longitudinal, causal, mientras que la muestra se adapta al tipo de casos de estudio, siendo estas MyPes. Cabe resaltar que la información recolectada se llevó a cabo en dos fases comparativas, Fase I de marzo 2015 a agosto 2015 y Fase II de marzo 2016 a octubre 2016. Finalmente, a partir del análisis de dicha información se logra identificar el perfil del consumidor postmoderno de este sector así como los beneficios del uso de BM para lograr captarlos y retenerlos. Respecto al uso del Marketing Digital (MD), se determina que son las redes sociales las principales fuentes de información para las MyPes respecto a las preferencias del consumidor así como un canal estratégico para manejar las ventas y mantener el contacto con el cliente. Por último, el nuevo modelo de negocio planteado refleja el impacto positivo que implica la adaptación de estrategias de MD siendo los puntos más relevantes la estructura de costos, los socios claves y la propuesta de valor. Tesis

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Zuccherato, Wilson Roberto. "Fidelização de canais de distribuição: alternativas para o mercado de animais de lazer." reponame:Repositório Institucional do FGV, 1995. http://hdl.handle.net/10438/5758.

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Made available in DSpace on 2010-04-20T20:20:36Z (GMT). No. of bitstreams: 0 Previous issue date: 1995-09-05T00:00:00Z Por um grande período de tempo, acreditou-se que a fonte que produzia os clientes era inesgotável. A partir de uma visão bucólica como esta, as empresas assumiam posições de verdadeiro confronto com seus clientes. Eles eram vistos como aquele mal necessário, como motivo das preocupações apenas na crise e quando o fluxo de pedidos sofria alguma interrupção. Preocupar-se com um relacionamento mais efetivo, construindo uma ligação forte e duradoura não podia ser a preocupação dos homens de marketing que ainda viam o mundo cabendo dentro de suas salas, ou das agências que para eles preparariam as poções mágicas que deixariam todos os clientes fascinados e fazendo filas para comprar do seu produto, quando, quanto e pelo preço que lhes fosse mais conveniente. Doce ilusão. Vários são os livros escritos nos últimos anos trazendo a dura realidade que precisa ser encarada pelas organizações. Uma delas mostra isto com muita clareza

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Bradshaw, Yolonda F. "The Impact of Breed Identification, Potential Adopter Perceptions and Demographics, and Dog Behavior on Shelter Dog Adoptability." The Ohio State University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=osu1619162805127048.

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Dissertations / Theses on the topic 'Animal marking'

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