Relevant bibliographies by topics / Analýza zdrojů vnitřního prostředí / Dissertations / Theses
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Dissertations / Theses on the topic 'Analýza zdrojů vnitřního prostředí'

Author: Grafiati
Published: 28 June 2021
Last updated: 17 February 2022

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1

Nováková, Petra. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-81328.

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2

Dudincová, Jana. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76983.

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In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise.
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3

Špaček, Daniel. "Rozvoj obchodních aktivit společnosti ZETOR TRACTORS a. s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-442341.

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Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.
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4

Bureš, Ondřej. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223146.

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This diploma thesis deals with harvesting electrical power from renewable resources - natural raw materials, specifically from biomass, by means of energy producing equipment - biogas station. Theoretical part is focused on possibilities of energy production from renewable resources, analysis of administrative measures connected both with power engineering legislature and limited company establishing. It deals with procedures necessary for implementation of the plan and funding possibilities - grants and long term bank loans. Following analytical part is aimed to particular identification of surroundings, chances and risks connected with proposed design. Prospectus with the objective of establishing limited company BS Cerekvice nad Loučnou, s.r.o. is described in the project; this company will be focused on construction and operation of biogas station, producing electric power and heat.
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Krejsová, Martina. "Podnikatelský plán." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-258474.

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This thesis deals with business plan. Theoretical part of this thesis defines basic terms related with entrepreneurship and covers business plan elements based on available professional literature. Practical part encompasses a particular business plan for starting a café in a students dorm. To identify potential opportunities, threats, strengths and weaknesses of this business plan analysis has been performed based on which particular strategies for successful project realization are provided. As a result of conducted marketing research essential information about target market consumer behavior has been gathered and appropriate marketing strategy has been decided. Subsequently to the performed analysis a finance plan is compiled, considering three scenarios of café attendance: optimistic, realistic and pessimistic. A practical usage of a net present value, internal rate of return and payback period to evaluate the considered investment follows. In the business plan conclusion project risks are identified and suitable measures for their elimination are suggested. This thesis aims at economical evaluation of the considered business plan.
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Procházková, Michaela. "Rizika stacionárních zdrojů spojená s oceňováním škod na životním prostředí." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2015. http://www.nusl.cz/ntk/nusl-233199.

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The problems with the environmental damage valuation which are caused by the stationary sources belong to the important issues to be solved. Due to the heavy industrial activity in the Czech Republic it is important to pay attention to the possible risks which can emerge from these sources and can impact the environment and the health condition of people. The thesis deals with the analysis of the present state of this problem. The analysis of the risks which come from the specific situation is made on its basis. The goal of this thesis is to propose the general procedure of the valuation of the incurred damage on the environment and the minimization of the risks.
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Holaková, Martina. "Strategická analýza Jihočeského letiště České Budějovice, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-165074.

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Kandilaki, Daniela. "Strategická analýza nestátního zdravotnického zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-17641.

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The aim of this thesis is to formulate strategic analysis of Mediconet, private health care provider. The place of business is in the capital city of Prague and the second largest town, Brno. According to determinate sector -- healthcare, the company operates in a dynamic environment. This sector is furthermore under a strong pressure of competition. Among the strengths we can find a long tradition, good name of the company and large offer of provided services. On the other hand weakness of the company is based on shortage of medical staff and underestimated management activities. According to these facts the recommendation list will be created at the end of this work.
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Stráská, Alena. "Strategická analýza Nemocnice Pelhřimov, p.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113223.

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The diploma thesis deals with the Strategic analysis of Pelhřimov hospital, allowance organization. The health-care facility, which is established by Vysočina region, is situated in dynamic environment. In the catchment area, which is defined by the district, the researched subject adopts the dominating position on the market. Doubtless, the strong points of Pelhřimov hospital are the human capital and the quality of provided health care. On the other hand, the weak points are economic situation of the hospital and insufficient marketing activities. On the basis of the determinated drawbacks, which come out of the internal and external analysis, the recommendation in the form of action plan is stated at the end of the thesis.
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10

Sosnová, Pavla. "Strategická analýza podniku TMT CZECH, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17229.

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The thesis targets the elaboration of external and internal analyses of the company TMT CZECH. I stress out the trends in society and the precise survey of direct competitive surrounding in external analysis. I focus on the key factors that indicate conditions in the company and the quality of offered services. According to realized outcomes, I identify present company strategies, suggest the possible changes and evaluate the attainability of company's goals.
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11

Kolman, Vojtěch. "Strategická analýza Nemocnice Jihlava." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71664.

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The aim of this thesis is to formulate a strategic analysis of the Hospital Jihlava. The founder of the hospital is region Vysočina. This hospital provides comprehensive health services. The operating space is defined by region. The current competitors of this hospital are hospitals Trebic, Havlickuv Brod, Nove Mesto in Moravia, Pelhřimov and Hospital St. Zdislavy, Inc. The strengths of the hospital include its location, status of "regional" hospitals, complexity of services offered, rich history and uniqueness of certain resources. Among the weaknesses of the hospital include poor economic situation, bad strategy, ineffective management, administrative burden, lack of promotion, lack of motivation and poor awareness of employees. Based on the analysis will be proposed the recommendation at the end of this work.
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Houška, Jiří. "Strategické řízení." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259542.

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The thesis Strategic Management provides a comprehensive view of the environment in which it is subject under examination. The work is divided into two parts, into theoretical and practical. The theoretical part contains information related to strategic thinking, management and planning. The fundamental part is dedicated to the recommended methods of exploration on the level of macro and micro environment analysis of the business life cycle, stakeholder analysis and SWOT analysis. The practical part of the use of selected methods systematically directed to the target job to generate and recommend appropriate pensum strategic tasks for the situation in which the surveyed company is currently located. Results of the analyzes are used as input data to generate proposals and strategies. Finally, there is the evaluation and comparison of the proposed recommendations, with the current implementation process and implementation of strategic management of organizations surveyed.
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13

Huniovský, Martin Bc. "Strategická analýza firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1943.

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Práce charakterizuje činnost konkrétní firmy působící na domácím trhu v oblasti dovozu a distribuce potravin. Měnící se podmínky trhu vyžadují přizpůsobení se těmto změnám, kdy prvním krokem k úspěchu je pečlivá analýza současného stavu. Rozbor vnějšího okolí firmy, zejména prostřednictvím PEST analýzy, Porterova modelu konkurenčních sil a BCG matice, a vnitřního prostředí pomocí stručné marketingové analýzy a finanční analýzy, je základním prvkem pro tvorbu SWOT analýzy, jako výstupu analýz vnitřního a vnějšího prostředí. Návrh optimální strategie firmy na základě výsledků SWOT analýzy s cílem přizpůsobení se daným podmínkám trhu.
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14

Hrachová, Lenka. "Strategická analýza soukromého zdravotnického zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165269.

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The aim of this thesis is formulate a strategic analysis of Santé Ltd., which is a private facility in the market for providing health services. Company headquarters are located in the capital city Prague. The company provides highly qualified care in all medical disciplines, not only in Prague and throughout the Czech Republic. The company operates in a dynamically growing sector, which is also relatively strong competition. The strengths are a long tradition of the company, comprehensive services and its reputation. The weaknesses include poor company strategy, a large load in administration, high fluctuations and lack of motivation. Based on the analysis will be proposed the recommendatiat the end of this.
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15

Divoký, Zdeněk. "Přehled a analýza komunitárního a tuzemského práva v oblasti obnovitelných zdrojů energie." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-194121.

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The goal of this diploma's thesis is to analyze legal regulation of renewable energy sources in a context of environmental and energy law, up to the scale of subordinate legislation. The work presents summary analysis of the past and present developments in the energy law in connection to the actual problems in this field. This work gives comprehensive overlook of the legal regulation including legal regulation of the subsidies and usage of the renewable sources of energy. The overlook of recent history describes the original regulation by law regulation, as well as changes in the legal regulation connected to the changing cost of renewable energy. The first chapter gives the definition of terms, the second chapter is about European law in the area of the renewable energy sources. The third chapter focuses on the domestic legal regulation of Czech Republic. The fourth chapter brings analysis of renewable energy sources concerning other Community policies like energy security and environmental law and the fifth chapter looks into present tendency in the legislation sphere in context with present issues.
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16

Daňková, Veronika. "Analýza personální práce v jazykové škole." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193224.

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The Master's Thesis deals with human resources management in small businesses. The theoretical part introduces small business' specifics in human resources and describes personal processes in small businesses. The aim of the theoretical part is to provide theoretical framework for the practical part of the thesis. In the practical part the small company is described including the description of personal processes in the company. The goal of the thesis is to analyse personal processes in the company, evaluate them and to create recommendations for management of the company. These recommendations are presented in the second part of the practical section of the thesis and if applied should lead to an improvement of the company's human resources management.
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17

Maříková, Irena. "Health Care Quality with the Patient in Relation to Strategic Management in selected Health-Care Organization." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-194060.

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The aim of the thesis is to make the strategic analysis of the specific medical device in relation to quality of health care from the view of its patients. In this thesis are used selected analysis instruments of the strategic management. For finding of the quality of the health care, which the medical device provides, I used investigation through questionnaires. Information I gained through these questionnaires I have evaluated and analysed this data. The medical device I have chosen doesn't wish to be named in my thesis so I will respect the wish of its management. This hospital is located in The Central Bohemian Region, which is also its founder. This institution provides inpatient and outpatient care. The mail strength of the hospital is its employees and their human potential. On the other hand one of the serious weaknesses is the poor marketing productivity. My thesis will be closed with appropriate recommendations for the hospital which will be based on my analyses. The intention of these recommendations is to help the hospital in its future development. My thesis goes from the theoretical part (which explains the issue) and fallows with the practical part.
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18

Menšík, Jakub. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221620.

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On grounds of a performed research the autor hereof offers a suitable marketing strategy which would lead to more efficient sales of goods produced by company PLEAS a.s. Herein, the theoretical knowledge is applied to a real situaution of the marketing research and the proposals resulting thereof are then analyzed and presented.
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19

Hanáková, Eliška. "Návrh marketingového plánu podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234715.

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This thesis describes the design of a marketing plan for the Moravan hostel, which provides short-term accommodation for tourists and long-term accommodation for workers. This thesis contains literature part, which describes the concepts related to the creation of a marketing plan. It also contains an analytical part, where are individual analyzes including comprehensive SWOT analysis made. In the last part is marketing plan created, including the determination of cost, schedule, risks and benefits of proposals and inspection plan for a possible correction of the individual elements is determined.
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20

Valenta, Tomáš. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402074.

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This diploma thesis deals with the communication mix of the banking company. Its main task is to design a new communication mix based on the performed analyses. Theory is described in the first part and serves as basis for following parts. Second part reveals analyses of an external and internal environment of the company. The last part states exact proposals and their implementation for the communication mix of the banking company.
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21

Kratochvíl, Petr. "Rozvoj obchodních aktivit z hlediska prodeje výrobků s vyšší přidanou hodnotou." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416891.

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This diploma thesis deals with the development of business activities of the company JPL kovo s.r.o., with the focus on strengthening its current position in the machinery market. The theoretical part summarizes knowledge from the areas of management, marketing, and business activities, and it also presents selected analytical methods. The analytical part looks at the current situation of the company through its internal and external environment. The last part provides recommendations leading to the development of the company and its business activities.
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Pavlíčková, Petra. "Strategická analýza společnosti Dekora-Jeníček, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76485.

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The aim of this thesis is to prepare a strategic analysis of Dekora-Jeníček, a. s. with using external and internal analysis. Based on the information to formulate recommendations and conclusions arising from the analysis.
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Havlík, Pavel. "Rozvoj obchodních aktivit společností TOS KUŘIM-OS, a.s. a ČKD BLANSKO-OS, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319206.

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The diploma thesis focuses on the development of business activities of company TOS KURIM a CKD BLANSKO. The thesis summarizes the analysis of external and internal environment alongside with the main factors and provides a SWOT analysis. The results are proposals and recommendations which can be beneficial to the company to improve and contribute to the long term development through sales increase, competitiveness of the company, as well to build a stable position in the global market.
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Fialová, Silvie. "Rozvoj obchodních aktivit slovenské společnosti s bezlepkovými produkty." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443131.

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Diploma thesis is focused on Slovak company Nutribak s.r.o. and its potential business activities on the Czech market, especially with gluten-free goods. The created methodology is based on a critical search of current literature related to the the field of marketing, management and trade. Suggested steps are applied to the company Nutribank s.r.o. according to results of the analysis of the current situation, there were created certain steps, that will provide the company with a plan for evolving their business activities and also supporting their position in the Czech market
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Fejtová, Alena. "Podnikatelský plán - vzdělávací agentura." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399408.

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The master’s thesis deals with the creation of the business plan for an educational agency and the main task of this thesis is to assess whether to implement the plan or not. In the first part there is a theoretical basis for the following two parts. In the second part, the author analyses the external and internal environment of the company. In the third, the proposal part, contains the business plan with all its components.
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Ivan, Martin. "Zhodnocení konkurenceschonosti firmy a návrh jejího posílení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222370.

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This master´s thesis is focused on a evaluation of competitiveness of a transportation company. In the theoretical part are described the favourite basic strategy segmentation. In the practical part is made a analysis of external and internal conditions of division DHL Freight and characterized current corporate strategy. On the basis of it is recommended proposals of competitiveness improvement of division.
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Pyskatý, Pavel. "Podnikatelský záměr rozvoje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222853.

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This Master’s thesis Entrepreneurial Intention of Business Development deals with analysis of the present situation of the company OTIS Escalators s.r.o.. The first part the company is presented. This includes also theoretical data. The aim of the other part is to reveal the real state of the company and on the basis of the findings a proposal how to improve the business development is submitted.
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Vobůrka, Petr. "Návrh na rozšíření portfolia služeb společnosti Grantech s.r.o. působící v oblasti dotačního poradenství." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224884.

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The thesis covers a proposal of extention of portfolio of services of GRANTECH limited liability company. It is divided into three parts. The first one is based on theoretical starting points. It describes in details some chosen methods which explore inside and outside surroundings of the company. In the second part of the thesis, it means in the analytical part, these methods apply to the company itself. The third part contains suggestions of extension of services portfolio which will lead to an increase of competitive ability. The thesis represents a document which will help the company owner to realise the suggested changes.
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Tetivová, Hana. "Marketingová strategie nestátního zdravotnického zařízení ORP Centrum." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-126591.

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The aim of this thesis is creating marketing strategy of ORP CENTRUM, which can be characterized as a small family business. The company operates in a dynamic environment with a strong competition. The theoretical part includes the analysis of external and internal environment of the company which are applied in the practical part. The results after the proposal is based marketing strategy.
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Škvareková, Petra. "Podnikatelský záměr rozvoje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224248.

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The master´s thesis, called Entrepreneurial Intention of Business Development, was prepared for the company Včelpo spol. s r.o. The first part includes company introdution and theoretical data. In the other part are used some analysis and the target is to review the actual status of the company and to suggest some action for improvement.
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Janíková, Veronika. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223864.

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This thesis deals with the development and creation of a business plan itself, which should serve to establish a pension in Mestecko Trnavka. Theoretical foundations are formulated in the second chapter, where also explains various concepts for a proper understanding of the issue. The next section presents an analysis of the current situation and custom design solutions business plan for opening a particular business accommodation Trnava pension. In conclusion, I will evaluate the targets and the objectives of the work here is to confirm or refute the hypothesis.
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Slanina, David. "Rozvoj obchodních aktivit." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241456.

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The thesis is focused on development of business activities in company PC Dodo s.r.o. This thesis is divided into three parts. The first part is theoretical and it is necessary to understand the issue. The second part analyzes the company and uses knowledge of the theoretical part.The last part deals with own design solutions.
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Blatný, Kryštof. "Zhodnocení finanční situace vybrané mezinárodně působící společnosti s ohledem na investiční rozhodování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443141.

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This diploma thesis deals with the evaluation of the financial situation of the internationally operating company HST Hydrosystémy s.r.o. regarding and its investment decisions making. The thesis is divided into three parts. The first part deals with the definition of theoretical background, which will be used in other parts of this thesis. The second part describes the strategic position of the company in the market of technological units for water management. Furthermore, the financial situation in the period 2015–2019 is evaluated. The last part of the diploma thesis deals with the investment plan for the construction of an administrative building.
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Jeleníková, Judita. "Podnikatelský plán - výběr vhodné formy podnikání pro lékařskou ordinaci." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223368.

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This thesis focuses on the essential steps that are necessary to select of appropriate form of business for the private surgery of a paediatrician and then to describe the activities leading to setting up the chosen legal entity. In view of specificity of health care, the thesis includes both an analysis of a current situation of the private health care and the information of legislative and legal regulations associated with the establishment of appropriate legal entity
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Haasová, Alena Bc. "Rašelina a.s., se sídlem v Soběslavi, jako jedna z organizací ve městě." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1138.

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Diplomová práce je zaměřena na analýzu současného postavení a vztahů společnosti Rašelina a.s. se sídlem v Soběslavi. V teoretické části je popsána základní teorie sociologie a ekonomiky organizací. Praktická část práce je zaměřena na rozbor sociálních a ekonomických vazeb konkrétní organizace Rašelina a.s. V úvodu praktické části je popsána historie společnosti včetně základních prvků transformace ze státního podniku na akciovou společnost. Rozbor současné ekonomické situace společnosti je zaměřen na její pozici na trhu v ČR, rozbor jejích konkurentů a v neposlední řadě na její podnikatelskou strategii. Rozbor sociálních vazeb společnosti je zaměřen na prostředí a management společnosti. Podrobně je definována a analyzována kultura a vnitřní a vnější vztahy společnosti. Rozbor sociálního postavení společnosti je zakončen definováním vztahů společnosti k lokální veřejné správě a k neziskovým organizacím. V závěru práce jsou uvedeny variantní návrhy řešení některých otázek současného postavení společnosti Rašelina a.s.
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36

Mišurec, Libor. "Rozšiřování podniku Oční optika Věra Mišurcová s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225316.

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Diploma thesis Expanding of company Oční optika Věra Mišurcová s.r.o. is dealing with creating real business plan applied on opening new optican store. The main goal is analyse currant situation, set up a new proposals witch will lead to improvement. Also thesis will serve as business plan for expansion of company. Results will help stabilize company and improve position of company on market.
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37

Posádková, Radka. "Hodnocení finanční výkonnosti společnosti prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443149.

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The diploma thesis is focused on the financial and business performance evaluation of the company New Yorker CZ, s.r.o. The evaluation is created using the method benchmarking. The company New Yorker CZ is being compared with its five competitors within czech market in the analytical part. In the first part of this thesis there is a summary of selected methods and approaches. The next part focuses on comparing selected competitors using method benchmarking, which is concluded with SWOT analysis. In conclucion there are individual recommendations and summarization of findings of the performed analyzes.
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Loupová, Hana. "Podnikatelský záměr rozvoje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222266.

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This Master´s thesis deals and evaluates the present situation of the company Stamal Colour, s r.o. The aim of this thesis „Business Plan for development of a company“ is to provide a solution how to develop this company to success in order to stabilize and win a better position on the current market.
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Křešťák, Filip. "Marketingová strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319396.

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This thesis is dedicated to the problematics of e-shop revitalization. Its main goal is to provide a proposal of an adequate marketing strategy for product lines, offered on the e-shop of selected company, based on performed analyses and research. The thesis is divided into three main chapters which represent theoretical points, analytical part and an original solution proposal. Theoretical framework definition is followed by internal and external environment analysis, which creates prerequisities for the marketing research realization itself. Observed results form a base for suitable marketing strategy design.
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Volková, Dana. "Vliv uplatňované inovace na rozvoj firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162998.

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The subject of this "The Influence of Innovation on Business Development" dissertation is to analyze the characteristics of innovation as a source of opportunities for the company's development. The theoretical part defines the basic concepts, types of innovations and innovative methods, strategies, funding sources, and analysis of the internal and external environment. In the practical part these new findings are used as a tool for understanding the innovation process in a specific company. This is followed by a suggested changes and recommendations for this company.
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41

Zedníčková, Gabriela. "Přínosy age managementu pro podnik." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225254.

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Zedníčková, G. The Impacts of Age Management for a Company. Diploma Thesis . Brno: Brno University of Technology, 2015. Diploma Thesis evaluates levels of management in the OHL ZS, a.s. company with respect to their employees´ age and abilities. It analyzes the current state of the organization and its environment in relation to a selected group of workers (50+). External and internal environment of the construction company and access of its strategy is evaluated in the area of Age Management. Research is performed through a questionnaire survey among employees. On the basis of learned and analyzed information the overall evaluation of the state of AM in the organization is brought to effect and then a solution is suggested and some possible changes are recommended. The aim is to propose possible measures to strengthen the level of Age Management in this company.
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42

Oháňka, Petr. "Posouzení informačního systému firmy a návrh změn." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-444579.

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The diploma thesis focuses on the assessment of the information system and the proposal of changes. The starting point for the analytical and design part was the theoretical basis of the issue. The methods used are from the project management environment. The output of this work are suggestions for the organization should strengthen the weaknesses of the information system. Furthermore, the implementation of a tool for project management, including the necessary funds and its alternatives. All proposals for possible solutions are aimed at the company, which operates in the segment of human resources.
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43

MARUŠKA, Karel. "Analýza vnitřního prostředí vybrané společnosti." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-138363.

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The aim of my thesis was to characterize and analyze chosen aspects of the internal environment of a particular company with an emphasis on financial analysis and to propose possible changes. Fronius Czech Republic Ltd. seeks to further expand its branches. Another branch has been opened in Ostrava. This branch started its operations officially on the 19th May 2011. A positive fact is that all managers of Fronius Czech Republic s.r.o. completed the Management Skills course. The main objective of thematic workshops was to put what managers routinely used in practice, into a broader framework and to show them other perspectives on the manager?s work. Another positive fact is that the Czech branch was the first sales subsidiary in the Fronius group which received ISO 9001:2008 certification, which verifies the quality of management system by the International Organisation for Standarisation (ISO). My thesis contains an analysis of absolute indicators, analysis of financial ratios, calculation of bankruptcy and creditworthy models, product range and services offered characterization, human resources management and SWOT analysis. In the field of financial analysis, the company achieved very good results both in the ratios and in evaluating bankruptcy and creditworthy models. The results were affected by a sharp decline in profit in 2009. I consider the evaluation of financial analysis along with a creditworthy and bankruptcy models in Fronius Company as the main contribution. The analysis in this scope has never been done before in the company. Another benefit is the formulation of a SWOT analysis, especially awareness of weaknesses and threats and the proposition of possible changes for future development.
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Rada, Vojtěch. "Výroba energie z obnovitelných zdrojů jako forma diverzifikace činnosti zemědělského podniku." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-179946.

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This thesis deals with renewable energy sources with a focus on the biogas plant as a new form of diversification of farm activities. In the theses is characterized renewable energy source of energy, their development and tools for their support in the European Union and the Czech Republic. At the same time provides the legislative framework for the support of renewable energy sources. Describes the development of biogas plants in the Czech Republic, lists the various types of biogas plants, the principles of their operationn and types of purchase of electricity. The work focuses on the characterization and comparison of two technologically different biogas plants for two years, which are operated in farms. These biogass plants compares between each other by analysis of the costs and revenues related to the production of electricity. At the same time, the thesis analyzed the external and internal environment of these biogas plants
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Matysová, Jana. "Analýza vlivu farmakoterapie na některé parametry vnitřního prostředí." Master's thesis, 2007. http://www.nusl.cz/ntk/nusl-280080.

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46

ŘEZNÍK, Luboš. "Analýza vnitřního a vnějšího prostředí ve vybraném zemědělském podniku." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-395294.

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Agricultural businesses face many internal and external factors that significantly affect their business. Aspects such as management, marketing, internal and external environments are increasingly important for agricultural businesses in the Czech Republic. This thesis analyses the external environment of the company, including PEST analysis and Porter's five forces model. Both models are explored in detail including explanations of their main role and functionality within the given environment. Also explained is the Boston matrix to define the internal environment of the company. This thesis provides a SWOT analysis- techniques focused on the evaluation of internal and external factors influencing the organization's success. The practical part of this thesis will implement the theoretical aspects previously explored within a selected agricultural business of Central Bohemia. This thesis will explain and analyse the external and internal environment of the selected agriculture business. A general overview of the models will be defined and then implemented upon the agricultural business of Klučenice a.s.
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47

PRŮCHOVÁ, Petra. "Analýza vnějšího a vnitřního prostředí jako součást tvorby podnikatelského záměru." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-51544.

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The thesis deals with meaning analysis of a market environment as a part of preparation to establish a new company. An academic part goes into enterprise, business plan and its stucture, characterization of limited company and also analyses external and internal environment. Practical part of thesis goes into actual analysis of a market environment, which refers to established company. The business plan for EM WORKS Ltd is also created. This company provides electro installation services. The final part of thesis includes strengths, weaknesses, opportunities and threats of established company gained through SWOT analysis.
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48

Brtníková, Martina. "Analýza podnikatelských strategií vybraného ekonomického subjektu." Master's thesis, 2006. http://www.nusl.cz/ntk/nusl-86256.

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49

Vajíková, Ilona. "Analýza prostředí firmy AGRO Brno -Tuřany, a.s." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-92430.

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Crlová, Simona. "Návrh marketingové strategie pro firmu DH-Hudec." Master's thesis, 2008. http://www.nusl.cz/ntk/nusl-94417.

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