Academic literature on the topic 'Airport purchase behaviour'

Under the Beijing-Tianjin regional comprehensive transportation system, the flow of air passengers between multiple airports in the region is more frequent. The fundamental reason for the flow of air passengers is that there are differences in the level of service quality provided by airports and airlines in the region. Passengers’ choice intention is the consumption and purchase decision of passengers on aviation services. By constructing a Logit model, this paper analyzes the degree of influence on the travel choice intention of air passengers in the Beijing-Tianjin region from five aspects: individual passenger demographic characteristics, travel purpose, ground transportation characteristics, airport operation capacity, and airport soft power. Passengers can effectively predict the choice of air travel mode in the Beijing-Tianjin region. The results show that Beijing Capital Airport is favored by business travelers; Beijing Daxing International Airport is favored by travelers because of its fast security check-through speed; for Tianjin Binhai International Airport, the convenience of getting in and out of the airport by car and the speed of airport security check-through are two significant factors. Indicators do not affect the selection of airports; reasonable follow-up arrangements when airport flights are delayed are the only significant but negatively correlated factor; the research design results provide new ideas for the analysis of passenger travel mode selection behavior in multiple airport areas, enriching the data-driven research on transportation choices.

This paper aims to identify the critical dominant incidents and key instigators that influence on usage or lack of usage of e-ticketing by Kosovo Air Passengers.The research at hand utilizes the Grounded Theory of Barney Glaser and Anselm Strauss, and the Critical Incident Technique in order to identify the factors that influence on the (diss) satisfaction of the travellers in using e-ticketing. For the purpose of this paper, the empirical data were gathered through interviews by using open ended questions. Among 93 interviews with the random selected passengers, 13 interviews were deemed as invalid.The empirical results highlighted the need for raising the consciousness regarding the efficacy and the advantages of eticketing. On the other hand, many other passengers cannot conceive the possibility of travelling without use of e-ticketing, given that in the past they spent much time in finding the right agent, desired destination, purchase difficulties in making reservation, confirmation, changes, or they had to carry large amounts of cash money to buy tickets which raised insecurity concerns.Research is limited only to the description of critical incidents that occurred in Prishtina International Airport. Majority of the respondents were highly-educated with high income status. These characteristics create a bias and constrain our ability to extrapolate from the findings. Nevertheless, the study serves as a point for more in-depth analysis and discussion on e-ticketing behaviour in Airline industry.

Purpose This paper aims to extend the knowledge of travelers’ shopping behaviors at airport duty-free stores by investigating the role of multiple quality factors, value dimensions, trust and satisfaction. Moreover, the influence of possible barriers to airport shopping is examined. Design/methodology/approach Quantitative data collection including a survey was used. A structural equation modeling was used for data analysis. Findings The results showed that the proposed conceptual framework provided sufficiently explained travelers’ post-purchase intentions for airport duty-free shopping. Hedonic value and trust in airport duty-free shopping were of greatest importance in determining intentions. The quality of products and physical environment also showed relative importance among cognitive drivers. The findings from the metric invariance test indicated the significant moderating impact of travelers’ perceived barriers to airport shopping. The mediating impact of study variables was also identified. Practical implications Findings help airport practitioners improve their knowledge of travelers’ shopping behaviors at airport duty-free stores and help them to develop efficient methods to facilitate air travelers’ commercial activities at an airport. Originality/value Non-aeronautical business is emerging as a means of revenue maximization in the airport industry, yet there is a lack of understanding about air travelers’ commercial activities at airports. This study filled this void through the development of sturdy framework for air travelers’ non-aeronautical commercial activities at an airport.

Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant attention. To overcome this difference, this study explains the complex process via which travelers show their willingness to repurchase in the context of airport retail stores. A quantitative process comprising a field survey is conducted for data collection. The measurement quality is assessed and established through the evaluation of a measurement model. As a result of analyzing the structural equation model, it was found that the perceived performance, utilitarian value, hedonic value, and satisfaction evaluation of airport retail stores play a crucial role in determining traveler willingness to repurchase. The conceptual framework encompassing these concepts also adequately accounts for traveler willingness to repurchase. Moreover, our results from the invariance assessment reveal that the moderating impact of shopping engagement on the hypothesized relationship between utilitarian value and satisfaction evaluation is significant. Overall, the proposed direct associations among theoretical constructs within our framework are well supported. Furthermore, the efficacy of the proposed theoretical framework for a clear understanding of airport shoppers’ post-purchase behaviors is successfully identified.

Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant attention. To overcome this difference, this study explains the complex process via which travelers show their willingness to repurchase in the context of airport retail stores. A quantitative process comprising a field survey is conducted for data collection. The measurement quality is assessed and established through the evaluation of a measurement model. As a result of analyzing the structural equation model, it was found that the perceived performance, utilitarian value, hedonic value, and satisfaction evaluation of airport retail stores play a crucial role in determining traveler willingness to repurchase. The conceptual framework encompassing these concepts also adequately accounts for traveler willingness to repurchase. Moreover, our results from the invariance assessment reveal that the moderating impact of shopping engagement on the hypothesized relationship between utilitarian value and satisfaction evaluation is significant. Overall, the proposed direct associations among theoretical constructs within our framework are well supported. Furthermore, the efficacy of the proposed theoretical framework for a clear understanding of airport shoppers’ post-purchase behaviors is successfully identified.

A brand is a fundamental part of the marketing strategy in influencing purchase interest. A person’s buying ability will influence a customer to choose the product they want. In addition, higher competitiveness among hotels will create more awareness to maintain customer satisfaction and turn it into customer loyalty as the main target of their marketing. In connection with achieving customer loyalty, hotels must study the factors influencing customers to become loyal or switch from the hotel brand. A brand can be measured through brand equity which consists of a set of assets and liabilities of the Brand associated with the name and symbol of the Brand that can be given to consumers. Important and measurable components in forming brand equity include brand awareness, brand association, perceived quality, and brand loyalty. This study examines the variables that make the difference between loyalists and customers who switch hotel brands. The data used were taken from 42 respondents spread across the International Departure Terminal of Kualanamu Airport. The research method used is descriptive with a quantitative approach. The data were analyzed using the discriminant analysis method through the SPSS 12.0 program. And other limitations for this research are 5-Star Hotels and Chain International in Medan. Discriminant analysis shows that one factor requiring search variation distinguishes between brand loyalists and brand switchers. The Brand switching matrices show that all hotels serving consumers in Medan have low customer loyalty. The ratio between brand loyalists and brand switchers was 1:9, which means that only one person is loyal to one brand out of 10 consumers of accommodation services. The rest are types of consumers who like to switch to other brands.

Purpose The purpose of this paper is to understand the role of materialism and brand consciousness in determining the luxury consumption among the young Indian consumers. Design/methodology/approach In order to measure materialism, brand consciousness, attitude toward luxury brands and purchase intention, pre-established scale items were used to design the self-administered questionnaire. A valid sample of 342 respondents was collected through mall intercepts, in-store intercepts, luxury brands exhibitions and festivals and international airports. The relationship was tested using regression analysis. Findings The findings support that the materialism and brand consciousness are positively related to the luxury consumption in India and play an important role in predicting the behavior of the young luxury buyers. The Indian youth is buying expensive luxury brands as symbols of status success and wealth in order to fulfill their materialistic goals. The desire to own and possess the well-known and expensive brand names demonstrates the importance the consumers attach to the social and symbolic value of the luxury brands. Practical implications The study reveals that the young Indian luxury buyers choose to buy brands that are most advertised. Creative advertisements enhancing luxury brands’ symbolic and social value can be effective. The study has implications for the international luxury brands, as they are expensive, well known and famous among the global consumers. Originality/value The key contribution of the study is the establishment of materialism and brand consciousness as important antecedents in the development of attitude toward luxury brands among the young Indian consumers.

Reviewers' creditworthiness is an important edge clue in the elaboration likelihood model (ELM). This paper takes the online travel booked by consumers as an example and uses the questionnaire data of 417 outbound passengers from Guangzhou Baiyun International Airport. The paper examines the influence of reviewers' creditworthiness on consumer purchase intentions in the edge path through a mediated moderation model. Investigate the mediating role of conformity behavior can influence the reviewers' creditworthiness on purchase. Thus, it examines the moderating effect of consumer involvement. The results show that the degree of consumer involvement moderates the relationship between reviewers' creditworthiness, and the purchase intention is achieved through the mediation of conformity behavior. The higher the degree of consumer involvement, the less impact the reviewers' creditworthiness has on conformity behavior, and the weaker the positive effects of its purchase intention are found. Implications for the coronavirus disease 2019 (COVID-19) era are also discussed.

Purpose -The purpose of this study is to develop a genuine research model that examines the impact of smart technologies that domestic passengers interact with in their travel planning process on their re-purchase behavior. Design/methodology/approach–This research is a descriptive study and the relationalscreening method was used. Data collection was carried out with a total of 770 participants from Istanbul Airport Domestic Terminal. The collected data was tested using the structural equationmodelling method. It has been determined that the model provides the necessary validity and reliability. Findings -The findings obtained by the research model depict that Performance Expectation, Facilitating Conditions, Social Impact, habits, Consumer Confidence, Perceived Risk, and Consumer Technological Innovation structures have a significant impact on the formation of repurchase intention.Three variables, Price Value, Hedonic Motivation and Effort Expectation could not show a significant effect on the formation of repurchase intention. In the light of the research findings, the rate of explaining therepurchase intention of the supported hypotheses is 65%. This rate turns into repurchase behavior at a rate of 87%. Research results strongly prove the impact of domestic passengers' acceptance and perception of technology on their re-purchase behavior. Discussion –Inthe scope of the carriedresearch, the effect of repurchase intention on repurchase behavior was examined and the findings were discussed.

The Indian civil aviation industry has emerged as one of the fastest-growing industries in the country. Compared to 99 airports in March 2018, nearly 200 operational airports are expected in India by 2040. However, the self-sustainability of the airports remains a concern. Airport revenue comes from mainly two sources aeronautical and non-aeronautical. Out of which, non-aeronautical revenue through retailing is emerging as a critical resource for self-sustainability. An “airport user” is a potential shopper, including travellers (passengers), airport working personnel, meters, and greeters. Among these shoppers, air passenger purchase has distinctive characteristics. They are not at the airport terminal for the primary purpose of purchasing, but they are captive customers. The passengers experience feelings of stress and excitement at the same time. However, they are time-sensitive customers. Thus, it gives rise to the importance of understanding passenger purchase behaviour at the airport and investigates the typology of passengers who shop and their product category. Given these distinct characteristics, few studies examine Indian domestic travellers. Further, to the best of our knowledge, there exists no comprehensive framework of purchase behaviour of Indian domestic passengers that incorporates various stages of purchase-including purchase decision, purchase satisfaction, and post-purchase intention. Most of the existing studies are limited to duty-free purchases and the purchase behaviour of international travellers. The study defines four objectives to address these research gaps. 1) identify external and internal drivers influencing airport purchase and develop an airport purchase behaviour model, 2) examine significant relationships between variables and their influence on airport purchase decision, 3) examine significant relationships between variables and their influence on airport purchase satisfaction and post-purchase intention, and 4) empirically validate the retail product purchase behaviour model of airport passengers. Key findings from the analysis are as follows: 1. The binary logistics regression model indicates that with the increase in dwell time and income of passengers, the likelihood of purchasing products such as luxury watches, bags, cosmetics, etc., also increases. Passengers’ impulse buying tendency and fulfilment of expectations increase the likelihood of purchase while online engagement and price comparison adversely impact their purchase. The findings of binary logistic modelling are unique, we could demonstrate that online engagement and price comparison negatively impact the purchase of non-eatable products like luxury watches, bags, cosmetics, etc. Despite the availability of dwell time, if a passenger is engaged more in online activities, it is less likely to get enough time to buy a product from retail outlets at the airport despite their impulse buying tendency. The results differ from the purchase decision model of eatables which is driven mainly by airport service quality. 2. The external environment elements primarily drive passengers’ satisfaction, leading to purchase loyalty and advocacy intention. However, the mediation results reveal that the product-specific repeat purchase intention is independent of how satisfied a passenger might be with their last purchase. The product-specific repeat purchase behaviour is driven mainly by their impulse buying tendency, which may be stimulated by a lively store environment and visual merchandise, and availability of product category at the airport. 3. A significant difference in the influence of product category and online engagement on purchase satisfaction is found in the married and unmarried group of passengers. A positive impact of product category and negative impact of online engagement was found on the purchase satisfaction of the married group of passengers; in contrast, no significant impact is found on purchase satisfaction of the unmarried group. Airport service quality has a lesser positive impact on the satisfaction of the younger age group of travellers than the older group. In contrast, the store environment and visual merchandise significantly influence the younger age group but is insignificant in older passengers. The results of the study and holistic model of purchase behaviour can be of interest to airport authorities and retailers at the airport to not just look at the airport customers as captive and focus on customer satisfaction strategies but to leapfrog and focus on embedding shopping as a salient belief about an airport travel experience. The significant contributions from this work are listed below: 1. The study output contributes to the academic literature by developing a comprehensive framework of purchase behaviour of domestic travellers that incorporates various stages of the purchase, including purchase decision, purchase satisfaction, and post-purchase intentions. External and internal drivers identified are store environment and visual merchandise, airport service quality, passenger expectations, the influence of accompanying members during purchase, product category available at the airport impulse buying, and online engagement and price comparison. The inclusion of latent construct: online engagement and price comparison in the model is a humble contribution of this research study. 2. Empirical testing of factors influencing the purchase decision stage of the comprehensive model is done using binary logistic regression. Two separate models are analysed to understand the purchase decision of eatables and non-eatable products. 3. The subsequent stages of the conceptual model, i.e., purchase satisfaction and post-purchase intention, are also empirically validated using multiple linear regression. The influence of passengers’ demographic characteristics is also investigated. 4. The interaction effect on various factors of the purchase behaviour model was empirically tested using structural equation modelling. Mediation of purchase satisfaction and moderation of demographic characteristics were also investigated. Thus, overall, the study filled the void in the academic literature on domestic passenger purchase behaviour, in the context of developing economies like India.

碩士
國立虎尾科技大學
企業管理系經營管理碩士班
107
An impulse purchase is a phenomenon of interest in academia in recent years which provides a high revenue stream for companies compared to a planned purchase. The airport is considered as one of the special shopping environments. Due to many objective and subjective factors, passengers tend to arrive at the airport a long time earlier than other vehicles. Therefore, this is the appropriate environment for impulse shopping behavior to take place for passengers to reduce waiting time. This study applies the stimulus-organism-response (SOR) model to find results which factors affecting the impulse purchase behaviors of passengers within a limited time as waiting time. The questionnaire is designed with more than 39 questions used by the author to test through 594 different nationalities people in the pretest in which most of them are Vietnamese. Among them, 538 people were consistent with the criteria of the study, data were used to analyze through IBM SPSS statistics 21 to find out all of the items which fit for the official survey. Thence, this study gives suggestions to improve marketing campaigns in duty-free shops of companies, contributing to increase the profitability of their businesses.

The substantial technological growth that defines the era we are living in, involves not only improvement of current electronics features, but also launches of innovative products in the market, and both situations from the consumer electronics segment hold an uncertainty regarding the new product acceptance. As to minimize this uncertainty, brands must be aware of preferences and characteristics which drive consumers to their products, addressing properly the potential key target groups. This dissertation relies on identifying relevant dissimilarities across hedonic and utilitarian behaviour profiles concerning the smartphone consumption, the attributes most valued in electronics, and assess whether these profiles influence the consumers’ attitudes towards technology and innovation in general. On a further analysis, the research is applied to the practical case of AirPods, the new wireless earbuds from Apple, limited to the Portuguese market. From the outcomes of the study it was possible to properly differentiate two groups of smartphone users related to hedonic and utilitarian behaviours. The main findings suggest that these consumer profiles do not constitute the main driver in influencing attitudes towards technology and innovation, although they disclose a relative impact on purchase intentions of the innovative audio device from Apple. Nonetheless, demographic aspects, such as age and gender, are also highlighted due to the relatively influence they have in these attitudes. The collected analyzed data might also contribute for brand managers to better communicate to their target groups, enhancing in their products the ‘emotional side’ for the hedonics and the ‘feature side’ for the utilitarians.
O crescimento tecnológico substancial que define a era em que vivemos, envolve não só uma melhoria das atuais características eletrónicas, mas também lançamentos de produtos inovadores no mercado, tendo em conta que ambas as situações no segmento de produtos de eletrónica detêm uma incerteza associada à aceitação do novo produto. Para minimizar esta incerteza, as marcas devem estar atentas às preferências e características que levam os consumidores até aos seus produtos, de forma a atrair os potenciais grupos target desejados. Esta dissertação centra-se em identificar diferenças significativas entre os perfis de comportamento hedónico e utilitário relativamente a smartphones, os atributos mais valorizados em eletrónica, e verificar se estes perfis influenciam as atitudes dos consumidores perante tecnologia e inovação em geral. Numa análise mais profunda, o estudo é aplicado ao caso prático dos AirPods, os novos phones wireless da Apple, limitado ao mercado português. Dos resultados foi possível diferenciar dois grupos de utilizadores de smartphone relacionados com comportamentos hedónicos e utilitários. As principais conclusões sugerem que estes perfis comportamentais não constituem o fator principal em determinar atitudes perante tecnologia e inovação, apesar de revelarem um relativo impacto em intenções de compra do inovador acessório de áudio da Apple. No entanto, aspetos demográficos, como idade e género, destacam-se também devido ao seu relativo impacto nas atitudes em questão. A informação analisada poderá fornecer dados aos gestores de marca para comunicarem efetivamente aos seus grupos target, evidenciando nos seus produtos o ‘lado emocional’ para os hedónicos e o ‘lado técnico’ para os utilitários.