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1

Shaw, Stephen. Airline marketing and management. 2nd ed. Malabar: Krieger, 1988.

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2

Airline marketing and management. Burlington, VT: Ashgate, 2007.

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3

Airline marketing and management. 7th ed. Burlington, VT: Ashgate, 2011.

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4

Airline marketing and management. 3rd ed. London: Pitman, 1990.

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5

Wells, Alexander T. Commuter airlines. Malabar, Fla: Krieger, 1996.

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6

Bell, Henry Valentine. Quality in marketing in the airlines industry. (s.l: The Author), 1993.

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7

Kostromina, E. V. Aviatransportnyĭ marketing. Moskva: NOU VKSh "Aviabiznes", 2003.

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8

Malaval, Philippe. Marketing aeronautico: Scenari, tecniche e strategie. Milano: ETAS, 2003.

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9

Malaval, Philippe. Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers. Boston, MA: Springer US, 2002.

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10

Christophe, Bénaroya, ed. Aerospace marketing management: Manufacturers, OEM, airlines, airports, satellites, launchers. Boston: Kluwer Academic Publishers, 2002.

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11

Doganis, Rigas. Flying off course: Airline economics and marketing. 4th ed. London: Routledge, 2010.

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12

Doganis, Rigas. Flying off course: Airline economics and marketing. 4th ed. New York: Routledge, 2009.

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13

Poli︠a︡kova, N. V. Povedenie potrebiteleĭ na rynke aviat︠s︡ionnykh perevozok. Irkutsk: BGUĖP, 2009.

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14

Poli︠a︡kova, N. V. Povedenie potrebiteleĭ na rynke aviat︠s︡ionnykh perevozok. Irkutsk: BGUĖP, 2009.

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15

Lan, Xu, ed. Hang kong shi chang fu wu ying xiao yu guan li. Beijing: Zhongguo min hang chu ban she, 2010.

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16

James, O'Neil-Dunne Timothy, and Financial Times Retail & Consumer Publishing., eds. Distribution technology in the travel industry: Strategies for marketing success. London: Financial Times Retail & Consumer, 1998.

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17

Georges, Vialle, ed. Le yield management: La face encore cachée du marketing des services. Paris: InterEditions, 1989.

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18

Hartle, S. Is liberalisation occurring?: If so, what are the effects on scheduled airlines marketing strategies?. Oxford: Oxford Brookes University, 1996.

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19

Ambrose, Scott, and Blaise Waguespack. Fundamentals of Airline Marketing. New York : Routledge, 2021. | Series: Aviation fundamentals: Routledge, 2021. http://dx.doi.org/10.4324/9780429057731.

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20

Shaw, Stephen. Airline Marketing and Management: A Marketing perspective. London: Pitman Publishing Limited, 1985.

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21

Camilleri, Mark Anthony. Travel Marketing, Tourism Economics and the Airline Product. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-49849-2.

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22

United States. General Accounting Office., ed. Aviation competition: International aviation alliances and the influence of airline marketing practices : statement by John H. Anderson, Jr., Director, Transportation Issues, Resources, Community, and Economic Development Division, before the Subcommittee on Antitrust, Business Rights, and Competition, Committee on the Judiciary, U.S. Senate. Washington, D.C. (P.O. Box 37050, Washington, D.C. 20013): The Office, 1998.

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23

Ltd, Grey. Buffeted by turbulence ...: A review of marketing in the airline industry. London: Grey Ltd, 1986.

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24

Sibbald, Hilary. A review of the marketing strategies of the passenger airline industry. Oxford: Oxford Brookes University, 2002.

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25

Baidoo, Regina. British Airways 'Go': An examination of marketing strategies for the European Budget Airline Industry. London: LCP, 1999.

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26

Grumbridge, Jack L. Marketing Management in Air Transport (RLE Marketing). Taylor & Francis Group, 2014.

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27

Shaw, Stephen. Airline Marketing and Management. 3rd ed. Krieger Publishing Company, 1993.

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28

Shaw, Stephen. Airline Marketing and Management. 2nd ed. Krieger Pub Co, 1985.

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29

Airline Marketing and Management. 5th ed. Ashgate Publishing, 2004.

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30

Shaw, Stephen. Airline Marketing and Management. 6th ed. Ashgate Publishing, 2007.

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31

Shaw, Stephen. Airline Marketing and Management. 5th ed. Ashgate Publishing, 2004.

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32

Shaw, Stephen. Airline Marketing and Management. 6th ed. Ashgate Pub Co, 2007.

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33

Shaw, Stephen. Airline Marketing and Management. 4th ed. Ashgate Publishing, 1999.

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34

Airline Marketing and Management. 2nd ed. Financial Times Management, 1985.

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35

F, Butler Gail, and Keller Martin R, eds. Handbook of airline marketing. [Washington, D.C.]: Aviation Week Group, 1998.

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36

Marketing Management in Air Transport. Taylor & Francis Group, 2015.

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37

Malaval, Philippe, and Christophe Bénaroya. Aerospace Marketing Management: Manufacturers * OEM * Airlines * Airports * Satellites * Launchers. Springer, 2003.

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38

Flying Off Course. Routledge, 2009.

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39

United States. Dept. of Transportation. Secretary's Task Force on Competition in the U.S. Domestic Airline Industry., ed. Airline marketing practices: Travel agencies, frequent-flyer programs, and computer reservation systems. [Washington, D.C.]: U.S. Dept. of Transportation, Office of the Secretary of Transportation, 1990.

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40

The Economics of Airline Institutions, Operations and Marketing, Volume 2 (Advances in Airline Economics) (Advances in Airline Economics). Elsevier Science, 2007.

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41

Woodside, Arch G., and Mohammed Quaddus. E-Services Adoption B: Processes by Firms in Developing Nations. Emerald Publishing Limited, 2015.

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42

Woodside, Arch G., and Mohammed Quaddus. E-Services Adoption B: Processes by Firms in Developing Nations. Emerald Publishing Limited, 2015.

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43

Taneja. Marketing Perspectives Airline. Rowman & Littlefield (Non NBN), 1995.

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44

Office, General Accounting. Airline competition: Industry operating and marketing practices limit market entry : report to Congressional requesters. Washington, D.C: U.S. General Accounting Office, 1990.

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45

Office, General Accounting. Airline competition: Industry operating and marketing practices limit market entry : report to congressional requesters. Washington, D.C: The Office, 1990.

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46

Butler, Gail F. Handbook of Airline Marketing. Mcgraw-Hill (Tx), 2004.

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47

Lawler, Anthony J. Airliner Models: Marketing Air Travel and Tracing Airliner Evolution Through Miniatures. The Crowood Press, 2020.

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48

Quantitative Problem Solving Methods In The Airline Industry A Modeling Methodology Handbook. Springer, 2011.

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49

Sibbald, Hilary. A review of the marketing strategies of the passenger airline industry. 2002.

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50

Camilleri, Mark Anthony. Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice. Springer, 2018.

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