Relevant bibliographies by topics / Airlines - Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Airlines - Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 February 2022

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Journal articles on the topic "Airlines - Marketing"

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Nagdev, Kris. "EVALUVATION OF SINGAPORE AIRLINES USE OF NICHE MARKETING TO GROW IN THE AMERICAN MARKET." International Journal of Advanced Research 9, no. 01 (January 31, 2021): 218–39. http://dx.doi.org/10.21474/ijar01/12299.

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Singapore Airlines is a globally established airline operating out of Singapore. They have a fleet of 129 aircraft flying on 62 routes around the world. In 2018, they were ranked as the world’s best airline by Skytrax. In the early 2010s, in accordance with the ambition to grow, Singapore Airlines expanded the American market with flights to the USA. This posed a challenge for the airline because of the geographical distance between Singapore and North America With the A350-900 ULR, Singapore Airlines restarted its route to New York with the same ambition of expanding into the American market. However, this time the route only offered business class and premium economy to target, using segmentation as a means to grow in the American market. Thus through secondary research, I aim to find out: How effective has been Singapore Airlines’ decision to reopen the New York route to expand in the American Market through segmentation? This research paper aims to evaluate the effectiveness of Singapore Airlines’ strategy to expand into the American Market by targeting a new market segment. The success of failure of this strategy implemented by Singapore Airlines would determine whether or not the strategy of segmentation on ultra-long-haul flights can be replicated by other airlines. Hence, this research is significant as the findings may predict the future of ultra-long-haul flights such. The research found that the nature of the cities of New York and Singapore, innovation leading to the birth of the A350-900ULR, and an effective marketing mix employed created the perfect storm for Singapore Airlines to use segmentation to grow in the American market successfully.
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Lu, Jin-Long, and Pei-Ya Siao. "Determining the antecedents and consequences of the airline brand personality." Journal of Airline and Airport Management 9, no. 1 (February 7, 2019): 1. http://dx.doi.org/10.3926/jairm.121.

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Purpose: This study investigates air passengers’ perceptions of the brand personalities of airlines and explores the relationships between the brand personality and its antecedent factor, the country-of-origin of the airlines, and the consequent factor which is the purchase intentions to the corresponding airlines.Design/methodology/approach: The study uses a questionnaire survey containing air passengers’ trip characteristics and demographics and three main scales: country-of-origin, brand personality, and purchase intentions to collect the data of 490 respondents flying from Kaohsiung to Macao. The passengers are from three types of airlines: an international airline with a global network, a regional airline, and a low-cost carrier. The analysis of variance (ANOVA) was conducted to investigate the differences in the perceptions of brand personalities of airlines and several models were developed to determine the antecedent and the consequent factors of airline brand personality.Findings: The air passengers’ perceptions regarding the brand personalities of different types of airlines were significantly different. The country-of-origin of airlines was proved as a significant factor for the brand personality. The brand personality also significantly influenced passengers’ loyalty to the corresponding airlines. Moreover, some demographic and trip characteristics such as personal monthly income, memberships in the airline’s frequent flyer program, and experiences with the airlines were also determined as the significant variables to impact passengers’ loyalties.Originality/value: The concept of brand personality has been explored by various researches but few related to airline management and identified as a key element to brand marketing. Particularly, low-cost carriers always implement different marketing strategies to create a distinctive position in their target customers’ mind and legacy airlines are also doing different things to retain their customers. Therefore, investigating passengers’ perceptions of airlines from the perspective of brand personality is also an important issue for airline management. Not only does this study prove the differences in passengers’ cognitions of brand personalities of a global network airline, a regional network airline, and a low-cost airline but conclude the determinants and influences of the brand personality.
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Heiets, Iryna, and Varit Prakittachakul. "Optimizing the Marketing Strategies of Qantas Airways and Thai Airways." Transnational Marketing Journal 8, no. 1 (May 20, 2020): 95–124. http://dx.doi.org/10.33182/tmj.v8i1.944.

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First, we revisit the concepts of airline marketing strategy, its components, code-share agreements, Business Model Canvas (BMC) and the benefits of marketing via strategic alliances. Due to the growth in the low-cost airlines sector and air transport passengers, traditional airlines have become increasingly exposed to a highly competitive international market, with airfares having to be reduced and efficiency increased. In response, airline companies have shifted their focus to investing in airline marketing and strategy research. In the meantime, passenger expectations change, and markets evolve rapidly. Hence, this case study is aimed at examining recent trends in passenger satisfaction and expectations, with reference to the marketing factors and airline cooperative strategies of Qantas and Thai Airways. For the study, both qualitative and quantitative approaches were employed and the results are presented separately. In the quantitative section, the BMCs of Qantas and Thai Airways are discussed to determine whether these two airlines can implement the code-sharing agreement. In the following part, customer satisfaction and expectations survey results are used to identify optimal marketing strategies and to formulate recommendations.
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Nguyen Thi, Minh-Anh. "A longitudinal Perspective on Efficiency of Airlines in Europe and the U.S." SEISENSE Journal of Management 4, no. 2 (March 6, 2021): 11–24. http://dx.doi.org/10.33215/sjom.v4i2.591.

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The aviation industries in Europe and the US have been well-established since a very early age and have attracted great attention from both industry practitioners and academics. To derive a different perspective on the efficiency levels of airlines operating in the two matured markets, we adopted dynamic data envelopment analysis (DEA). Using the data of the period 2014 – 2016 of 7 European airlines and 9 US airlines that are publicly traded, the study offers an overall picture of airlines' efficiency in the two regions. Notably, the resource flow between the consecutive periods is incorporated into the measure to yield a longitudinal perspective on airlines' efficiency. The study reveals the two major findings. First, most publicly traded airlines in Europe and the US are efficient, except for Hawaiian airline headquartered in the US. Second, Hawaiian airline's inefficiency is majorly contributed by the overuse of the number of employees, consumed fuel, and the deficit of revenue seat-miles in 2014 and 2015. To improve the efficiency level, Hawaiian airlines could consider increasing employee productivity, using more fuel-efficient aircraft, and implementing new marketing strategies to boost sales.
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Hong, Yoon-Hee, and Seong-Woo Choi. "Influence of Brand Personality on Repurchase of LCC Airlines." International Journal of Emerging Research in Management and Technology 6, no. 10 (October 20, 2017): 99. http://dx.doi.org/10.23956/ijermt.v6i10.73.

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Nowadays, many people live with SNS, showing their own lives to others and sharing ideas throughout the day. Thanks to the advanced technology, they need less time than ever to acquire information by using hashtag and only a single word and have no difficulties predicting others’ preferences and propensity to consume. Previous research results indicate that people having similar tendencies tend to similar kinds of brand products.The recent increase on the number of LCC(low-cost carrier) airlines has accelerated the competition in the air transport market, which makes airline companies introduce and apply a new brand strategy to their marketing. However, LCC airliners do not seem to differentiate themselves in their service quality and air-fare, in which circumstances it is not easy to attract new consumers.This paper is to suggest a new strategic marketing of LCC airliners by doing some research on the relationship between domestic LCC companies’ brand tendency and consumers’ recurring purchasing.
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Chiang, Wen-Yu. "Identifying high-value airlines customers for strategies of online marketing systems." Kybernetes 47, no. 3 (March 5, 2018): 525–38. http://dx.doi.org/10.1108/k-12-2016-0348.

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Purpose The purpose of this study is to discover valuable customers for enterprises. The international market of Taiwan airlines can be enhanced; thus, this study aims at Taiwan’s airline market as a research area. Design/methodology/approach This research uses data mining technologies with a proposed model to analyse airline customer values for big data online marketing systems, such as customer relationship management (CRM) system. The research applied supervised apriori algorithm, socio-economic variables and a proposed model to discover the rules/markets. Findings The results show that eight markets were discovered and three association rules were established for business systems of airlines. Originality/value The valuable travellers/markets can be discovered by this research. By collecting shoppers’ transactional data, global online CRM and point of sales (POS) systems can be big data marketing systems. The research framework can be easily applied in online CRM/POS or big data marketing systems for international airlines; however, it is for other global businesses as well.
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Katsoni, Vicky, and Ioulia Poulaki. "Digital evolution and emerging revenue management practices: evidence from Aegean airlines distribution channels." Journal of Hospitality and Tourism Technology 12, no. 2 (May 6, 2021): 254–70. http://dx.doi.org/10.1108/jhtt-12-2019-0145.

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Purpose The rapid digital transformation (DX) that airlines experienced during the past decade has been proven to be the driving force of significant benefits for the airlines when it comes to cost reduction, branding and revenue opportunities when passengers purchase tickets and ancillaries directly from their websites. This paper aims to contribute empirically to the theoretical approaches of DX and revenue management (RM) with the investigation of the Aegean airlines DX progress, focusing on emerging RM practices and digital distribution channels. Design/methodology/approach A content analysis of the airlines’ website and social media performance is used to note the current situation combined with previous and upcoming developments. Evaluation of the company’s digitalization progress is approached by using a combination of two selected DX models, the digital transformation maturity (DTM) concept and the technology acceptance model (TAM). Findings The analysis of qualitative and quantitative secondary data provided by the Aegean airlines indicates that the adoption of a digital evolution marketing plan, enriched with emerging RM practices, is leading to the increase of the bookings coming from the airline’s direct distribution channels (Web & Apps) over those from intermediaries (GDSs). Consequently, Aegean airlines’ DX progress favors cost reduction and revenue increase at the same time. Originality/value DX model-based airline steps combined with direct versus indirect ticket purchase pattern compose a tool to evaluate the airline digitalization progress toward revenue integrity and product customization, as the latest trend in customer-centric strategy of businesses and customer relationship management (eCRM).
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Idham, Idham, Prawira Fajarindra Belgiawan, and Christina Ari Pramono Putri. "Influence of Low-Cost Carrier Attributes towards Airline Choice Decision in Bandung-Surabaya Route." Jurnal Manajemen Teknologi 20, no. 1 (2021): 98–106. http://dx.doi.org/10.12695/jmt.2021.20.1.6.

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Abstract. The number of Indonesian domestic passengers which increased rapidly has encouraged for the airlines to expand their market share by opening routes in the local region and one of the promising region is Bandung. In early 2019, the Low-Cost Carrier has implemented paid baggage policy. The changes of airline conditions and regulations could affect consumer purchasing decisions. The airline have to redesign its strategies and conduct a strategy adjusment to identify the consumer's needs and wants these days. Based on the problem description, this research aims to identify what significant attributes influence passenger's purchasing decision-making and determine what elastic and inelastic attributes. Data collection using an online questionnaire then spread to 235 respondents and were analyzed with Mixed Logit Model using BIOGEME software. The results shows that airline's departure time is a significant attribute towards passenger's airline choice. Ticket price also plays a key role in selecting an airline for passengers when the ticket price increases, Passenger will consider choosing other alternative airlines that are more affordable. The results could be used by an airline company to attract the passenger by improving its marketing strategy. Keywords: Low-cost carrier, airline choice, airline attribute, mixed logit, demand elasticities
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Pásková, Martina, Jan Hruška, and Josef Zelenka. "YouTube as an Airlines Marketing Tool." Czech Journal of Tourism 7, no. 1 (June 1, 2018): 45–69. http://dx.doi.org/10.1515/cjot-2018-0003.

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Abstract Multimedia communication through social media has been experiencing constantly growing significance in the field of airline marketing. The aim of the research presented in this paper was to find out and, with the help of both qualitative and quantitative analyses, describe the way YouTube is used by airlines. The research was conducted in the form of a comparative study with the objective of identifying the difference between YouTube performance of full-service carriers (FSCs) and low-cost carriers (LCCs). The intention was to identify which factors influence the effectiveness of airline marketing conducted via YouTube an as well as the way in which they do it. Analysis of selected data was facilitated by social media analytics tool SocialBakers, content analyses and a correlation analysis of YouTube metrics, selected on the base of previous research results. The research data were collected twice during the year 2017 in order to reflect changes over time. Research results showed that FSCs build their YouTube channels more systematically than LCCs. FSCs offer a substantially wider range of video topics and often sort out topics of their videos in a more detailed way. Regarding the basic metrics of YouTube channels (total number of views, number of subscribers), FSCs surpass LCCs significantly. One reason for their much higher rate of views is the fact that FSCs use celebrities more frequently, and frequently they offer high-quality impression/relationship airline presentation.
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Knoblich, Stephan, Andrew Martin, Robert Nash, and Paul Stansbie. "Keys to success in Social Media Marketing (SMM) – Prospects for the German airline industry." Tourism and Hospitality Research 17, no. 2 (August 1, 2016): 147–64. http://dx.doi.org/10.1177/1467358415610415.

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The continuous growth and economic contribution of Germany’s commercial aviation industry are directly linked to the implementation of new marketing practices. Especially in light of challenging market conditions and fierce competition within a highly segmented industry, new marketing paradigms assist airlines to overcome difficulties in order to promote their brands, products and services more effectively and in a circulated manner. In this regard, Social Media Marketing provides German airlines with a powerful set of marketing tools and multiple platforms to digitally gather, communicate, collaborate and share content with its customers. Despite a growing public awareness, an extensive review of current and relevant literature revealed that consumer perceptions on German airline organisations’ Social Media practices have not been examined. This paper aims to address this.
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Dissertations / Theses on the topic "Airlines - Marketing"

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Husein, Khaled A. "Airlines marketing : a case study of the Middle East Airlines." Thesis, University of Strathclyde, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.317822.

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Lau, Wai-man. "Relationship marketing : the case of Cathay Pacific Airways /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19878023.

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Jakobsson, Christina, and Markus Herrmann. "Scandinavian Airlines : En fallstudie om Scandinavian Airlines kundrelationer." Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106312.

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For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.

Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases. Other findings were that SAS Eurobonus' customer relations were vital and well functioning, except for the fact that SAS homepage lacks sufficient opportunities to create a dialogue and proper communication between Eurobonus and its customers.


För många organisationer har Internet revolutionerat förhållandet för kundservice. Med hjälp av informationsteknologi med Internet som medium kan organisationer skapa kunddatabaser som ger dem möjlighet att behandla kunder som enskilda individer. Flygbranschen var en av de första att inse de många möjligheterna med Internet för att förbättra kundrelationerna och att göra dessa lönsammare, och detta ämnar vi undersöka i denna uppsats.

Uppsatsen behandlar hur flygbolaget, Scandinavian Airlines, SAS, Eurobonusavdelning arbetar med direktmarknadsföring via sin hemsida för att skapa bättre och lönsammare relationer med sina medlemmar i Eurobonusprogrammet. För uppsatsens räkning har tre av SAS medarbetare, som var och en representerar olika Eurobonusavdelningar, intervjuats: service och support, IT och marknadsföringsavdelningen. Vi har kommit fram till att Eurobonusavdelningen använder sig av direktmarknadsföring främst via e-post till sina kunder och att informationen i e-postmeddelandet är individualiserat till kunden - vilket är möjligt genom Eurobonus kunddatabaser. Vi kom även fram till att Eurobonus idag har fungerande kundrelationer, det saknas dock en fungerande dialog mellan kunden och företaget på hemsidan.

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劉偉文 and Wai-man Lau. "Relationship marketing: the case of Cathay Pacific Airways." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B3126895X.

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Keprta, Jan. "Changes to the marketing strategy of the airline industry in Europe due to the proliferation of low-cost airlines in Europe." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201758.

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The aim of this thesis is to analyze the changes to marketing strategy of airline companies in Europe due the proliferation of low-cost carriers in Europe. The thesis is divided into three parts. In the theoretical part the marketing strategy framework is established by reviewing the latest literature on marketing theory and its application to the airline industry. The second chapter provides the historical background and shows the specifics of the airline industry in order to determine when the proliferation of low-cost carriers in Europe occurred. It also analyzes the impact the proliferation had on the business operations of the network carriers by looking at the changes to different elements of the marketing mix. Finally the third chapter summarizes the authors research on consumer behavior in the airline industry. The research was conducted through a quantitative questionnaire and it investigates consumers perception of price and brand awareness.
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Jamart, Thierry, and Stefanie Kupka. "The achievement of sustainable competitive advantage through relationship marketing." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2510.

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Nowadays, the European airline market is characterized by two major different airline business models; the full service airlines and the low cost airlines. Secondary, appeared for the first time in 1985 in form of the Irish low cost carrier Ryanair. In recent days, the European low cost market stands out through its growth potential and high competitiveness. Therefore, startup companies aiming to join the wave of success as well as insolvency of newly established airlines are part of the daily occurrence. The challenge, that established low cost airlines are faced with, is to create competitive advantages against new entrants and direct competitors under the circumstances of environmental changes. In addition to the described problem a model was developed in order to picture the situation. This paper aims to provide an answer to the specific question: How do low cost airlines use relationship marketing in order to enhance, maintain and attract new customers? The second step is to figure out how those tools affect the airlines generic strategy. The purpose of this study is to find out how low cost airlines in Europe deal with tools of relationship marketing and what are the effects those tools have on generic strategies. This thesis is based on a case study within the European low cost airlines market, with a special focus on three airlines: Ryanair, EasyJet and Air Berlin. These questions are addressed using information obtained in interviews with respondents from the airlines that were recently conducted in Brussels and Bremen by personal interviews and additionally by telephone interviews and email contact. The results show that relationship marketing tools are used in a different extent by the airlines. The authors could not find evidence that using relationship marketing tools is the single solution to compete more successfully than without. It is further argued by the authors that RM is just one aspect strengthening the generic strategy in order to gain sustainable competitive advantage.

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Gallardo, M. Andrea. "Copa vacations Chile." Tesis, Universidad de Chile, 2015. http://repositorio.uchile.cl/handle/2250/136720.

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Tesis para optar al grado de Magíster en Marketing
Autor no autoriza el acceso a texto completo de su documento
La industria del turismo se ha convertido en una de las industrias limpias con mayor potencial a nivel global tanto para generar ingresos, empleos y desarrollo regional. Cada dia, el turismo se convierte en una posibilidad real de mejorar la calidad de vida y de incrementar los ingresos de las comunidades locales asociadas a atractivos turisticos desarrollados o en vias de desarrollo, siendo una actividad inclusiva y que permite dar a conocer a nivel internacional a los paises. En este sentido es que se hace imprescindible la colaboración de los prestadores de servicios como son hoteles, transportes, excursiones y, como gran participante, las lineas aereas, sin las cuales el transportar grandes cantidades de turistas a cada uno de estos destinos sería imposible. En cifras de la OMT, la actividad turistica emisiva a nivel mundial durante el año 2014 presenta quinto año consecutivo de crecimiento por sobre la media, post crisis economica de 2009. En 2014, la cantidad de turistas que dejaron sus paises de residencia para viajar a destinos internacionales tuvo un alza de un 4,7% respecto del año 2013, cifrando la cantidad total mundial en 1.138 millones de pasajeros transportados por las distintas lineas aereas en el mundo. Para 2015, se estima que la cantidad de pasajeros transportados se incremente de un 3% a un 4%, aportando con la recuperación de la economía a nivel global. Respecto de los destinos con mayores incrementos en la cantidad de pasajeros recibidos durante 2014 se encuentra Norteamerica con un 8% a nivel global (contemplando USA, Canadá y Mexico, país que contó con un incremento superior al resto llegando a las 02 cifras) y los destinos de Caribe, con un incremento de un 7%. Los destinos de Europa, Asia y Pacifico contaron con un moderado incremento en la cantidad de pasajeros recibidos (4% promedio) lo que situa a las rutas de USA y Caribe en un sitial privilegiado. Y es precisamente en estas rutas que Copa Airlines tiene una marcada presencia en terminos de variedad, capacidad de conexión y frecuencia de vuelos, convirtiendose en una de las lineas aereas con mayor potencial de crecimiento de la región. Copa Vacations es una sub marca de Copa Airlines con presencia a nivel mundial agrupando Tour Opeardores que dan preferencia a las rutas de Copa Airlines, otorgandoles una serie de beneficios. Esta sub marca posee una fuerte presencia a nivel internacional con presencia en Panamá, Argentina, Paraguay, Uruguay, Bolivia y Chile, siempre agrupando tour operadores en pos de realizar acciones de difusión, potenciando nuevas rutas y productos especiales. Todo esto siempre con venta exclusiva a traves de agencias de viajes y buscando incrementar los niveles de ventas de la linea aerea y de los Tour Operadores que la componen. En Chile, Copa Vacations agrupa a 04 Tour Operadores: Caribbean Chile, Euroandino, Panamericana Turismo y Via Club.
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Potgieter, Diane. "Competitive strategies and entry strategies of low cost airline incumbent 1time Airline." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1007606.

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This dissertation reports on the factors that contributed to the successful entry strategy of 1time Airline, a low cost carrier, into the South African airline industry as well as its competitive strategies within this context. Research interviews were conducted in November 2005 and research material gathered until end January 2006. Key issues include an evaluation of 1time's business model in relation to other low cost entrants as well as against material sourced through interviews with 1time Airline management, employees and consumers of the airline's product. Porter's Generic Strategies and Five Forces model are used as a framework in evaluating the airline. It is found that Nohria, Joyce and Robertson's "4+2 Formula" is effectively implemented at the airline, but that further implementation of Game Theory in terms of alliances should be investigated for continued success and sustainability.
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Skruibytė, Lina. "Paslaugų kokybės vertinimas AB „flyLAL – Lithuanian Airlines“ pavyzdžiu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090602_090816-18799.

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Paslaugų kokybės vertinimas AB „flyLAL – Lithuanian Airlines“ pavyzdžiu Darbo objektas: Oro linijų bendrovės teikiamų paslaugų kokybė. Tyrimo problema: Nepakankamas dėmesys oro linijų bendrovės teikiamų paslaugų kokybei. Tyrimo tikslas: Ištirti, ar paslaugos teikėjo formuojami vartotojų lūkesčiai atitinka vartotojų suvoktą kokybę ir ar gaunama vertė atitinka už ją mokamą kainą. Tyrimo uždaviniai: • Ištirti, kaip vartotojai vertina skirtingas bendrovės paslaugų kokybės dimensijas; • Išanalizuoti vartotojų suvokiamą kokybę; • Ištirti vartotojų pasitenkinimo lygį bendrovės teikiamomis paslaugomis; • Ištirti vartotojų lojalumo lygį. Tiriamieji klausimai: • Kas įtakoja suteiktų paslaugų kokybės suvokimą? • Kuo remiantis vertinama paslaugų kokybė? • Koks vartotojų pasitenkinimo bendrovės teikiamomis paslaugomis lygis? • Ar tyrimo rezultatai parodo vartotojų lojalumo lygį? Hipotezė: Bendrovės teikiamų paslaugų kokybė neatitinka už šias paslaugas mokamos kainos – vartotojai nėra patenkinti teikiamų paslaugų kokybe. Išvados ir rekomendacijos: Oro linijų bendrovių teikiamos paslaugos iš kitų išsiskiria dideliu sudedamųjų proceso dalių skaičiumi. Svarbu suprasti, kad teikiamų paslaugų kokybė tiesiogiai įtakoja pardavimus. Svarbu suvokti šios specifinės verslo srities ypatumus, numatyti visus sektorius, kuriuose teikiamų paslaugų kokybę būtų galima gerinti. Šiame darbe užsibrėžta ištirti oro linijų bendrovės „flyLAL – Lithuanian Airlines“ teikiamų paslaugų kokybę siekiant... [toliau žr. visą tekstą]
Service quality evaluation based on the "flyLAL-Lithuanian Airlines" case The object of the thesis: Service quality of the airline. The problem of the research: Insufficient attention to the service quality of the airline. The aim of the research: To investigate whether the costumers’ expectations formed by service provider match the customers’ perceived quality, whether the value obtained corresponds to the price paid for it. The goals of the research: • To investigate how costumers evaluate the different dimensions of the service quality; • To analyze perceived quality of the costumers; • To investigate the level of costumers satisfaction of services provided; • To investigate the level of costumers’ loyalty. The investigative questions: • What influences the perception of the quality of the services provided? • On what based the service quality is evaluated? • What is the costumers’ satisfaction level of received services? • Do the results of the research show the level of costumers’ loyalty? Hypothesis: services quality provided does not correspond to the price paid for it – costumers are not satisfied with the quality of service provided. Conclusions and recommendations: Services provided by the airlines differ from other services because of the bigger amount of the components of a process. Service quality provided directly affects company’s sales. It is important to understand the peculiarities of this specific business area, to foresee all the factors of... [to full text]
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Scala, Stefania, and Guillermo Novelli. "Posicionamiento de ConnectMiles en Ecuador." Tesis, Universidad de Chile, 2018. http://repositorio.uchile.cl/handle/2250/168314.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING
Scala, Stefania, [Parte I], Novelli, Guillermo, [Parte II]
Copa Airlines fue fundada en 1947 por PANAM (Pan American Word Airways) e inversionistas panameños iniciando sus operaciones con rutas aéreas en el mercado local. Desde su primer vuelo internacional en 1966 a la Ciudad de San José Costa Rica Copa Airlines se ha caracterizado por ser la aerolínea más puntual de América Latina y la segunda dell mundo, premio entregado por FlightStats. Luego de 33 años de servicio doméstico ininterrumpido, en 1980 se enfocó por completo en la operación internacional y hasta el día de hoy vuela a 75 destinos en 31 países diferentes. El 18 de marzo de 2015 Copa Airlines devela su programa de lealtad ConnectMiles, el cual fue diseñado exclusivamente para satisfacer las necesidades de sus viajeros frecuentes, con dicho programa los miembros pueden acumular una milla por cada milla volada para canjearlo por nuevos pasajes aéreos u otros beneficios. Adicional a esto, existen otras formas de acumular millas como por ejemplo: dependiendo de la tarifa del pasaje, el status del programa o convenios con redes aliadas como bancos, hoteles y arrendadoras de vehículos. Gracias a la conectividad que le aporta Star Alliance a Copa Airlines, los pasajeros pueden ganar y redimir millas para viajar dentro y fuera de Latinoamérica a más de 1,300 destinos en 193 países en el mundo. A pesar del fuerte posicionamiento de este programa de lealtad en varios países de Latinoamérica, existen aún oportunidades de penetración y recordación de la marca en mercados del cono Sur como lo son Brasil, Argentina, Perú y Ecuador. Para efectos de esta investigación nos vamos a concentrar en el posicionamiento de ConnectMiles en Ecuador. Para lograr esto se realizó una investigación con el objetivo de definir los segmentos que existen en ese mercado, identificar sus necesidades y atacarlo con una propuesta de valor que permita posicionar a ConnectMiles en la mente de los consumidores ecuatorianos. Este plan de Marketing consiste en crear una estrategia de concientización o (awareness) en ciudades de Ecuador (Quito y Guayaquil) a través de alianzas con socios estratégicos como lo son centros comerciales de alta gama y redes de cines locales que impulsarían ConnectMiles, adicional se crearán campañas en redes sociales dirigidas específicamente al grupo objetivo que se desea alcanzar.
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Books on the topic "Airlines - Marketing"

1

Shaw, Stephen. Airline marketing and management. 2nd ed. Malabar: Krieger, 1988.

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Airline marketing and management. Burlington, VT: Ashgate, 2007.

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Airline marketing and management. 7th ed. Burlington, VT: Ashgate, 2011.

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Airline marketing and management. 3rd ed. London: Pitman, 1990.

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Wells, Alexander T. Commuter airlines. Malabar, Fla: Krieger, 1996.

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Bell, Henry Valentine. Quality in marketing in the airlines industry. (s.l: The Author), 1993.

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Kostromina, E. V. Aviatransportnyĭ marketing. Moskva: NOU VKSh "Aviabiznes", 2003.

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Malaval, Philippe. Marketing aeronautico: Scenari, tecniche e strategie. Milano: ETAS, 2003.

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Malaval, Philippe. Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers. Boston, MA: Springer US, 2002.

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Christophe, Bénaroya, ed. Aerospace marketing management: Manufacturers, OEM, airlines, airports, satellites, launchers. Boston: Kluwer Academic Publishers, 2002.

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Book chapters on the topic "Airlines - Marketing"

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Kassem, M. Sami, and Bhal J. Bhatt. "Survival Strategies for State-Owned Airlines: The Case of Arabian Gulf Carriers." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 126–35. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17317-7_11.

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Kaynak, Erdener, and Orsay Kucukemiroglu. "Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers." In Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference, 176–80. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13159-7_40.

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Adapa, Sujana, and Sanjit Kumar Roy. "Case Study 6: Malaysian Airlines Versus AirAsia: Customer Satisfaction, Service Quality and Service Branding." In Services Marketing Cases in Emerging Markets, 67–75. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-32970-3_8.

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Salamoura, Maria, Antonios Giannopoulos, and Foteini Moumouri. "Tourists’ Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites You to Santorini with Aegean Airlines." In Strategic Innovative Marketing and Tourism, 871–79. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_96.

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Rosenberg, L. Joseph. "The need for a Realistic United States International Airlines Policy: Is Deregulation the Answer?" In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference, 485–88. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_115.

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Waguespack, Blaise P. "Airline marketing." In The Routledge Companion to Air Transport Management, 206–19. 1 Edition. | New York : Routledge, 2018. | Series: Routledge companions in business, management and accounting: Routledge, 2018. http://dx.doi.org/10.4324/9781315630540-14.

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Ambrose, Scott, and Blaise Waguespack. "Airline market segmentation." In Fundamentals of Airline Marketing, 63–82. New York : Routledge, 2021. | Series: Aviation fundamentals: Routledge, 2021. http://dx.doi.org/10.4324/9780429057731-4.

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Ambrose, Scott, and Blaise Waguespack. "Airline service quality." In Fundamentals of Airline Marketing, 175–93. New York : Routledge, 2021. | Series: Aviation fundamentals: Routledge, 2021. http://dx.doi.org/10.4324/9780429057731-10.

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Ambrose, Scott, and Blaise Waguespack. "Airline strategy and structure." In Fundamentals of Airline Marketing, 1–20. New York : Routledge, 2021. | Series: Aviation fundamentals: Routledge, 2021. http://dx.doi.org/10.4324/9780429057731-1.

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Ambrose, Scott, and Blaise Waguespack. "Promotion." In Fundamentals of Airline Marketing, 123–38. New York : Routledge, 2021. | Series: Aviation fundamentals: Routledge, 2021. http://dx.doi.org/10.4324/9780429057731-7.

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Conference papers on the topic "Airlines - Marketing"

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Zelenka, Josef, and Jan Hruška. "YouTube in Airlines Marketing." In Hradec Economic Days 2018, edited by Petra Maresova, Pavel Jedlicka, and Ivan Soukal. University of Hradec Kralove, 2018. http://dx.doi.org/10.36689/uhk/hed/2018-02-050.

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Saputri, Marheni Eka, and Devilia Sari. "The Effect of Service Marketing Mix in Low Cost Airlines: A study of Scoot Airlines Indonesia." In Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icebef-18.2019.126.

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Endrizalova, Eva. "BRAND DESIGN AS THE PART OF THE AIRLINES MARKETING STRATEGY." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/1.5/s05.013.

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Qin, Tian. "Elevating Value Marketing Strategies in Singapore Airlines Driven by Macro and Micro Environment." In The 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200908.043.

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Vilkaite-Vaitone, Neringa. "MARKETING COMMUNICATION IN SOCIAL MEDIA: THE CASE OF AIRLINES IN CENTRAL AND EASTERN EUROPE." In 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017. Stef92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/15/s05.080.

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Holubcik, Martin, Jakub Soviar, Frantisek Pollak, Jarmila Strakova, and Petra Partlova. "Strategic Management and Logistic Operations of the Alliance of Airlines: Oneworld Case study." In Organizations at Innovation and Digital Transformation Roundabout: Conference Proceedings. University of Maribor Press, 2020. http://dx.doi.org/10.18690/978961-286-388-3.18.

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Abstract:
t Strategic business management extends significantly into the logistics processes. Global companies need to maintain their competitive advantage through cooperative activities. This often means collaboration between companies which are in normal conditions, direct competitors. This paper examines and presents the situation of airlines in the United States of Amerika that have created a strategic alliance to expand the potential market for all customers of individual companies. The use of strategic management in similar competitive/cooperative relationships helps to create synergies. From the perspective of the future strategy, the main goal of the process is primarily to connect the internal logistics processes between the individual companies, and subsequently achieve the expansion of the customer base, or to enrich the supply presented for customers of various companies in the strategic alliance. Another important aspect of this collaboration is a marketing survey of customer requirements. In particular, the new trends in transportation, providing up to date information, transparency of the ordering system, improving transport links, and others that the customers require. Effective interconnection of strategic management, logistic operations and marketing of the individual cooperative companies stimulates the creation of synergies, mainly in terms of strengthening the strategic competitiveness on a global scale (new value for customers, growth of market share and the increase of revenues for the cooperative subjects).
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Faboya, Olusola Theophilus, and Peer-Olaf Siebers. "Simulating Airline Marketing Strategy Using System Dynamics Modelling." In 29th Conference on Modelling and Simulation. ECMS, 2015. http://dx.doi.org/10.7148/2015-0425.

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Lam, Lui, Margaret Mak, and Ronnie Cheung. "AN EXAMINATION OF THE DETERMINANTS OF BRAND LOYALTY IN AIRLINE INDUSTRY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.01.02.

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Fan, Zhen. "Research on the Marketing Strategy of Airline Industry Influenced by COVID-19." In 1st International Symposium on Innovative Management and Economics (ISIME 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210803.045.

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Feiereisen, Stephanie, Thorsten Hennig-Thurau, and Vincent-Wayne Mitchell. "A CONCEPTUAL MODEL OF ANTECEDENTS, MODERATORS AND OUTCOMES OF CONSUMER CONFINEMENT IN AIRLINE TRAVEL." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.02.07.03.

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