Relevant bibliographies by topics / Affiliate Marketing Strategies

Academic literature on the topic 'Affiliate Marketing Strategies'

Author: Grafiati
Published: 27 July 2024
Last updated: 30 July 2024

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Journal articles on the topic "Affiliate Marketing Strategies"

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Beleraj, Brunilda. "Affiliate marketing. Can online news portals use successfully affiliated marketing in Albania?" European Journal of Marketing and Economics 1, no. 3 (November 29, 2018): 66. http://dx.doi.org/10.26417/ejme.v1i3.p66-77.

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Affiliate marketing is viewed as one of the online strategies that help marketers’ measure success and deal with productivity. Marketers use it as a starting point to create new business or to develop an existing one. Affiliate programs support and develop these new strategies of marketing. Affiliate marketing is performance-based marketing where merchants reward affiliates commission for successful referrals. In Albania, we have chosen some of the most ranked online companies to see how this new techniques could be implemented to benefit both parts. Some of the research questions that have been raised in this paper are; how are the affiliated marketing techniques used in information portals in Albania? Under what conditions those web sites are developed? What payment fees are better to be used? In the evidence of a descriptive research, this paper will make an attempt to answer these questions.
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Erislan, Erislan. "Affiliate Marketing Strategies in Increasing Online Sales." Return : Study of Management, Economic and Bussines 3, no. 2 (February 20, 2024): 114–21. http://dx.doi.org/10.57096/return.v3i2.216.

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Currently, online sales are experiencing rapid development. This can be seen from several internet sites that offer various goods or products presented to buyers. It is not easy to offer goods online, because conventional sales require various strategies. Therefore, sales that are carried out online must also have a strong strategy from conventional sales. Marketing strategy is very important to do in offering goods or services done online. This research uses a type of analytical descriptive research that aims to understand a phenomenon that will be experienced in the research subject, namely how much influence the Affiliator has in marketing the sellers' products through online sites. The results of this study show that Affiliate Marketing marketing strategies, sales, and consumer behavior have a positive and significant effect on consumer behavior. To increase online sales, marketing strategies are needed including 1) Quality of sales products, 2) Price Influence, 3) The Role of Brand Image, 4) Communication with Customers. 5) Return Guarantee.
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Bata, Emanuel Safirman. "Strategi Affiliate Marketing pada Sistem Informasi Penerimaan Calon Mahasiswa Baru." JITU : Journal Informatic Technology And Communication 7, no. 1 (May 31, 2023): 1–9. http://dx.doi.org/10.36596/jitu.v7i1.970.

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The high level of educational development in Indonesia, especially in East Nusa Tenggara, spurs every university to continue to innovate to provide the best information technology-based services quickly and easily. Universities that have fast and easy services are one of the attractions for prospective new students to join the college. One of the strategies used to increase the number of new prospective student admissions is to use digital media that handles the registration process. In addition, implementing an affiliate marketing strategy to expand the network and promotional reach. Each affiliate is given a commission in the form of cashback and a regular honorarium every semester for affiliate students who successfully register and actively study at STIKOM Uyelindo Kupang. This will certainly attract many actors to join as affiliates. The performance of affiliate marketing can be seen from the increase in the number of new students by 21% from the previous year which has not implemented an affiliate marketing strategy.
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Malenko, Mykola, and Yevheniia Shabala. "Integration of Artificial Intelligence with Web3 technologies for Affiliate Marketing: Review and Analysis." Pidvodni tehnologii 1, no. 14 (June 29, 2024): 62–70. http://dx.doi.org/10.32347/uwt.2024.14.1205.

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This article explores affiliate marketing integration with AI and Web3 technologies, providing a comprehensive analysis of their individual and combined potential to revolutionize the digital marketing landscape. Starting with defining the core components, the article sets a foundation for understanding how AI and Web3 can synergistically enhance affiliate marketing strategies. The paper proceeds with a detailed overview of traditional affiliate marketing models, highlighting their evolution in response to technological advances and changing market dynamics. The article further examines the global landscape of affiliate marketing, presenting current statistics and trends that underscore its economic significance. A focused discussion on AI technologies pertinent to affiliate marketing reveals how machine learning, natural language processing, and predictive analytics can optimize performance and decision-making processes. The role of Web3 is examined by its ability to introduce decentralized, transparent, and secure elements into affiliate marketing, suggesting a shift towards more user-centric models. Finally, the potential of combining AI with Web3 is discussed, illustrating how this convergence can lead to innovative marketing strategies that are more effective and uphold higher standards of integrity. This synthesis aims to illuminate how modern technologies can be harnessed to foster a new digital marketing era.
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Erislan, Erislan. "Affiliate Marketing Strategy to Increase Online Sales." Jurnal Ilmiah Manajemen Kesatuan 12, no. 2 (March 18, 2024): 321–28. http://dx.doi.org/10.37641/jimkes.v12i2.2460.

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Currently, online sales are experiencing rapid development. This can be seen from several internet sites that offer various goods or products presented to buyers. It is not easy to offer goods online, because conventional sales require various strategies. Therefore, sales that are carried out online must also have a strong strategy from conventional sales. Marketing strategy is very important to do in offering goods or services done online. This research uses a type of analytical descriptive research that aims to understand a phenomenon that will be experienced in the research subject, namely how much influence the Affiliate has in marketing the sellers' products through online sites. The results of this study show that Affiliate Marketing strategies, sales, and consumer behavior have a positive and significant effect on consumer behavior. To increase online sales, marketing strategies are needed, including product quality sales, price influence, the role of brand image, communication with customers, return guarantee.
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Afandi, Ahmad, Syahrul Amsari, Isra Hayati, Syahrani Devi, and Fachrul Rozi Lubis. "Affiliate marketing business model education in promoting keloria products." Community Empowerment 7, no. 11 (December 13, 2022): 2009–14. http://dx.doi.org/10.31603/ce.8268.

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The era of the industrial revolution 4.0 and globalization made major changes in various fields, one of which is technology. One of the digital marketing strategies is affiliate marketing, which allows someone to market other people's products simply by spreading promotional links. In this activity, the team held seminars and training on affiliate marketing business models in marketing keloria products which aimed to increase participants' knowledge of digital marketing and affiliate marketing and encourage participants to join as affiliate partners of PT. Keloria Moringa Jaya. This seminar and training was carried out in 3 stages, namely preparation, seminar and training, and evaluation. The evaluation results show the participants' satisfaction with the training material and design presented. In addition, this activity succeeded in increasing participants' knowledge about digital marketing, especially social media marketing and affiliate marketing-based marketing models.
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Chaikovska, Maryna, and Maksym Chaikovskyi. "STRATEGIES FOR IMPLEMENTATION OF AFFILIATE-PROJECTS IN MARKETING ACTIVITY." Scientific Journal of Polonia University 27, no. 2 (April 6, 2018): 18–25. http://dx.doi.org/10.23856/2702.

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The article deals with the problematic aspects of the transforming forms and methods of marketing activity; new opportunities for the implementation of global network multichannel personalized interactions in the virtual environment; the peculiarities of the determinants of modern inter-organizational interactions; the personalized approach to the formation of effective partner networks within the framework of the company's overall marketing strategy.
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Trixie, Ivana, and Nigar Pandrianto. "Brand Affiliate sebagai Alternatif Membangun Brand Awareness." Prologia 8, no. 1 (March 18, 2024): 107–15. http://dx.doi.org/10.24912/pr.v8i1.27532.

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Technological developments, especially in social media platforms such as TikTok, have changed the marketing paradigm by focusing on dynamic consumer interactions. This research explores the impact of TikTok in building brand awareness, especially with the emergence of the concept of "Tiktok Affiliate." The research results show the important role of TikTok Affiliate in changing the digital marketing framework through creative content that effectively expands brand reach. Focusing on the brand case study "Somethinc" provides a unique contribution to the understanding of digital marketing and brand awareness in the TikTok era. The theoretical basis involves social media, TikTok, TikTok Affiliate, and brand awareness, with an emphasis on brand awareness indicators according to Keller. With innovative strategies, TikTok Affiliate is a key element in building brand awareness amidst contemporary digital marketing dynamics. The purpose of this research is to see how the Tiktok Affiliate brand is an alternative for building brand awareness for the Somethingnc brand. This research uses a qualitative approach with a case study method. The results of this research show that Tiktok Affiliate builds brand awareness through understanding Somehinc products. Creativity and authenticity in TikTok Affiliates content are key to attraction, creating a personal and authentic experience. Informative and compelling content helps consumers understand the product in depth, while direct interaction creates deeper engagement and builds a community around the brand. Perkembangan teknologi, khususnya di platform media sosial seperti TikTok, telah mengubah paradigma pemasaran dengan memfokuskan pada interaksi dinamis konsumen. Penelitian ini mengeksplorasi dampak TikTok dalam membangun brand awareness, khususnya dengan munculnya konsep "Tiktok Affiliate." Hasil penelitian menunjukkan peran penting TikTok Affiliate dalam mengubah kerangka kerja digital marketing melalui konten kreatif yang memperluas jangkauan brand secara efektif. Fokus pada studi kasus brand "Somethinc" memberikan kontribusi unik pada pemahaman digital marketing dan brand awareness di era TikTok. Landasan teori melibatkan media sosial, TikTok, TikTok Affiliate, dan brand awareness, dengan penekanan pada indikator brand awareness menurut Keller. Dengan strategi inovatif, TikTok Affiliate menjadi elemen kunci dalam membangun brand awareness di tengah dinamika pemasaran digital kontemporer. Tujuan penelitian ini untuk melihat bagaimana brand Tiktok Affiliate sebagai alternatif untuk membangun brand awareness pada brand Somethinc. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Hasil penelitian ini menunjukkan bahwa Tiktok Affiliate dalam membangun brand awareness melalui pemahaman produk Somethinc. Kreativitas dan keaslian dalam konten Tiktok Affiliates menjadi kunci daya tarik, menciptakan pengalaman personal dan autentik. Konten yang informatif dan meyakinkan membantu konsumen memahami produk secara mendalam, sementara interaksi langsung menciptakan keterlibatan yang lebih mendalam dan membangun komunitas di sekitar brand.
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F Fitria, Desi Tia Adisti, D Dea, Agum Gumelar, and Adi Setiawan. "Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee." Athena: Journal of Social, Culture and Society 2, no. 2 (June 3, 2024): 345–56. http://dx.doi.org/10.58905/athena.v2i2.287.

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This study aims to determine the effect of the role of influencers, affiliate marketing, and online customer reviews at Shopee through TikTok content on Generation Z purchasing decisions. This research uses a quantitative approach by collecting data through an online survey of 199 respondents of the Management Study Program students class of 2020. The data were analyzed using multiple regression methods to evaluate the relationship between the independent variables of influencer roles, affiliate marketing, and online customer reviews and the dependent variable (purchasing decisions). The analysis results show that the role of influencers, affiliate marketing, and online customer reviews have a positive and significant influence on Generation Z's purchasing decisions. The findings emphasize the importance of integrating marketing strategies through influencers, affiliate marketing, and online customer reviews in influencing Generation Z's purchasing decisions. This provides guidance for businesses to utilize e-commerce platforms such as Shopee and TikTok content as an effective means of communication to reach and influence the Generation Z market. This research makes a new contribution to the understanding of how the role of influencers, affiliate marketing and online customer reviews on Shopee, particularly through TikTok content, can influence Generation Z's purchasing decisions. This research adds insight into effective marketing strategies to capture the attention and influence the consumption behavior of the younger generation in the context of e-commerce platforms.
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Natarina, R. A. Emilia, and Cendera Rizky Anugrah Bangun. "The Use of Affiliate Marketing in Improving Pegipegi Sales." Jurnal The Messenger 11, no. 2 (July 30, 2019): 157. http://dx.doi.org/10.26623/themessenger.v11i2.1210.

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<p><em>The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.</em></p>
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Dissertations / Theses on the topic "Affiliate Marketing Strategies"

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Urubek, Vladislav. "Marketingová strategie start-up projektu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234709.

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The diploma thesis is concerned with the marketing strategy proposal for start-up project. The thesis summarizes the theoretical knowledge about marketing strategy on the Internet. The practical part analyze the Project including the internal and external Environment. Marketing strategy is proposed according to analysis and marketing researches. At the end are suggested method of evaluating the effectiveness of the proposed strategy, financial demands and critical factors of success.
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Novák, Michal. "Komplexní marketingová strategie v online prostředí." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223301.

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This thesis provides basic overview of marketing concepts and tools which are available for the Internet environment. It also provides new trends and opportunities in the online environment. Output of the thesis will be efficient strategy for men's lifestyle magazine with usage of minimum finance sources. Eficiency will be taken by using of combination and application of marketing tools available in the Internet environment. The main goal is to get super-synergy affect of marketing mix components for maximum efficiency and minimum costs.
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JEN, HSI HAO, and 任希浩. "Guest Rooms Marketing Strategies Analysis for a Resort Hotel Affiliated to a Theme Park:A Case Study of Grand Royal Hotel, Miao-Li, Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/j76sb9.

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碩士
育達科技大學
行銷與流通管理所
107
The major target of this research is to explore room division marketing strategies applied by resort hotel affiliated to a theme park. From data provided by the Tourism Bureau of Taiwan, we will acknowledge the revenues tourism industry generated and the contribution of the lodging industry to it. As the subject hotel is located at Miao-Li County, facts and analysis were tied with neighboring administrative areas include Tao-Yuan and Hsin-Chu (as known as Section T-H-M) as regional common data throughout the development of local lodging industry. Through examine of evolution for Taiwan’s regional lodging industry from 2008 to 2018 will help to get a clear understanding of the performance of subject hotel has achieved. However, as the existence of theme park competitors near the Miao-Li County, has the performance met the subject hotel’s forecast? In this research, through the adoptions of 1. SWOT analysis to compare the hotel and the main competitor, 2. Interview Survey to discover potential strategies and 3. Literature Collections and Triangulation to achieve final conclusion and suggestions as followed: 1. Conducting a vast survey to define guests visiting purpose for marketing strategy fine tuning. 2. The existing products of the subject hotel is to meet the requirement of room, food & beverage outlets and the theme park combination on a stay over basis only. However, as a leading hotel in Miao-Li County, it is extremely essential to develop alliance with business associates to optimize customer service and product line. 3. From the members of alliance, the hotel can pick up partners as key elements to create new room products or to re-mix with their current service, also the possibility to extend the length of stay to two nights. Thus, the entire product line will be more abundant with variation of seasons change and travel purpose for consumers to choose from. 4. Domestic, Self-Driving and Group Tourism are major clienteles of subject hotel due to the incomplete mass transportation system in Miao-Li County. Overseas market is to be considered if ground transportation related member joined the alliance.
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蔡順安. "A study on the marketing strategies for social welfare institute:take the home without barriers affiliated to the bureau of social affairs of Kaoshiung city government as an example." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/04868823127345112412.

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碩士
義守大學
管理科學研究所
91
In this modern society , it is an important task to study how non-profit social welfare organizations use marketing strategies to empower its standing and take the dominant position to gain more public supports and resources to achieve its goals. This research’s main idea is to probe the important factors of marketing social welfare organizations. This unprecedented research takes public social welfare organization as an example; this attempt has not been taken in the previous literatures. Thus, we design a questionnaire, which is including four dimensions and seven relative factors that might affect satisfactions, from literature review and analyzing advantages and disadvantages of Home Without Barrier external and internal environments. We then use it to do practical interviews. The results described as follows: 1. In social welfare organizations’ marketing strategies, the better the promoting ways are (ex. seeking sponsoring units;planning charity products;allocating social resources decently and building relationship networks), the higher the satisfactions in all aspects of organizations are(including the satisfactions of staff themselves;service projects; service processes;price;promoting and organizations’ equipments etc). 2. In pushing social welfare organizations’ marketing strategies, the better the identify of internal managements and the public are (ex the property of organizations’ goals;the attention of mangers’ planning;the positive attitudes and identity of staff; the service specializations), the higher the satisfactions in all aspects of organizations are . 3. There are four dimensions (including internal managements and the identify of the public; selling and promoting; finances and image; marketing strategies) and twenty variables. The more we emphasize on those matters, the more satisfactions of staff are. The research is the first time to take public social welfare organization for example. We hope to throw a brick and to get a jade in return and encourage following scholars to study deeply and get some consult to scholars and social welfare organizations.
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Books on the topic "Affiliate Marketing Strategies"

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Beelar, Chauncey. Affiliate Marketing Basics: Strategies to Begin Your Affiliate Marketing Earnings. Independently Published, 2022.

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Kertly, Richard. Business Strategies for Affiliate Marketing. Independently Published, 2018.

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Kertly, Richard. Business Strategies for Affiliate Marketing. Independently Published, 2018.

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Affiliate Marketing Success. Self, 2024.

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Evanchyk, Scott. Affiliate Marketing Strategies: How Can Build Affiliate Marketing Assets from Scratch. Independently Published, 2021.

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Pergola, Rosario. All about Affiliate Marketing : What You Need to Build a Successful Affiliate Marketing Business: Affiliate Marketing Strategies. Independently Published, 2021.

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Forest, Daniel. Affiliate Marketing: Step by Step Guide for Beginners - Affiliate Marketing Secrets, Strategies and Advertising. Independently Published, 2019.

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Addey, O. Latest Strategies in Affiliate Marketing: Real Estate Investing. Independently Published, 2021.

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Beginners Guide to Affiliate Marketing: Evergreen Tips, Tactics and Strategies Used by Top Affiliates. Independently Published, 2022.

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Ezeanaka, Michael. Affiliate Marketing Mastery: Simple, Effective and Beginner Friendly Strategies for Earning a Six-Figure Income with Affiliate Marketing. Independently Published, 2022.

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Book chapters on the topic "Affiliate Marketing Strategies"

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Briciu, Arabela, Victor-Alexandru Briciu, Claudiu Vasile Cogean, and Ana-Maria Gulpe. "Online Marketing Strategies Used in the Promotion of Dietary Supplements in Romania." In Strategic Innovative Marketing and Tourism, 411–19. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_45.

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AbstractThe sale of dietary supplements in Romania has become increasingly important, competition is high and the online environment is an important channel for communication, promotion and sales. With the growth of online sales of dietary supplements, the increase in the number of users on social media platforms and mobile applications, there has been a significant increase in the number of companies that have chosen to promote their products online. Apart from that, there are other reasons for intensive online promotion: low cost, control and sorting of the target audience, analysis of the results, but also the lack of Romanian regulated legislation controlling online advertising of dietary supplements and especially on social media platforms. In this paper, we aim to identify the online marketing strategies used in the promotion of dietary supplements by five leading Romanian companies according to a study conducted in 2020 by the publication “Ziarul Financiar”, conducting a content analysis of how these companies promote themselves online and what strategies they use for this purpose. The data obtained from the analysis reveals that the online marketing tactics and strategies adopted are designed to increase the market visibility of dietary supplement companies, and that companies that develop strategies such as affiliate marketing, association with a virtual community or discussion group, etc., stand to gain. This approach and the results obtained can be helpful and relevant to specialists in the field.
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Şengül, Ümran, and Miraç Eren. "Selection of Digital Marketing Tools Using Fuzzy AHP-Fuzzy TOPSIS." In Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing, 97–126. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8808-7.ch005.

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Technological developments resulted in creative, faster, target-oriented and knowledge-based marketing strategies more prone to interactions. Digital marketing is an example of marketing types arisen by technological developments. Digital marketing tools are rapidly growing since they can be performed through internet; they are faster and thus have an ascending trend. The amount of investment to be made to each digital marketing tool has become a significant decision making problems for the businesses. In this chapter, Fuzzy AHP and Fuzzy TOPSIS techniques were employed for the selection of digital marketing tools. Multi-criteria analysis revealed the Remarketing advertising as the most suitable digital marketing tool. Additionally, the social media advertising, advertising-per-impression, advertising-per-click, affiliate advertising, banner marketing and email-advertising were respectively found to be as the other significant marketing tools.
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Patel, Jemi. "User-Generated Content and Consumer Purchase Intentions in the Cosmetic Industry." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, 1084–106. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch054.

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Online retailers within the luxury cosmetics industry have grown in popularity due to a wider and more diverse catalogue of products. Beauty e-commerce has also seen an uplift due to the increase in blogs/vlogs and online YouTube tutorials which motivate customers to click through to brands and retailer sites through links and affiliate marketing. Given the importance of computer-mediated marketing environments, particularly the burgeoning Internet tapestry along with its various social networking platforms, it is fundamental for management to foster and understand how these emerging technologies impact on their marketing strategies. Drawing on social impact theory (SIT), this paper contends that user-generated content can provide the basis for brand managers in the cosmetic industry to re-evaluate their digital marketing strategies. The paper concludes with discussions about the value of social impact theory in the development of digital marketing strategies.
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Singh, Surabhi. "Student's Perception Towards Digital Learning for Skill Enhancement Programs." In Driving Traffic and Customer Activity Through Affiliate Marketing, 129–40. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2656-8.ch009.

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Integrating digital activities into the broader strategy can be challenging for institutions providing online education they don't have yet strong digital capabilities. Indian educational institutes and universities lack in digital strategy skills to conceive a comprehensive plan for responding quickly to customer queries. Digital activities are an increasingly important part of any marketing and sales strategy. The ability to harness the power of digital platforms in delivery of educational courses cannot be denied. The organization should no longer be only concerned with simple act of providing digital course, but also with the innovative strategies through which they interact with students and create learning environment that is innovative, active, and challenging. Digital learning plays a vital role in the skills landscape.
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Amarasekara, Bede Ravindra, Anuradha Mathrani, and Chris Scogings. "Crookies." In Encyclopedia of Criminal Activities and the Deep Web, 1062–76. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9715-5.ch073.

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HTTP cookies provide stateful and reliable cross-domain tracking capability to web technologies including e-commerce. Affiliate marketing (AM) enables businesses to generate visitor traffic at a relatively low cost, but some advertising models of AM are prone to large-scale fraud, such as “click-fraud,” which can allow rogue affiliates to earn commissions fraudulently. Cost-per-acquisition (CPA) appeared as the silver bullet against AM fraud, as the e-commerce site does not pay for “clicks,” but only for monetary outcomes. The discovery of “cookie stuffing” fraud shows that CPA is not the silver bullet that it was thought to be. The researchers designed and developed AMNSTE, a simulation platform to discover new vulnerabilities such as load-time click, conversion hijacking, conversion stealing, conversion faking, which are presented in detail in this article. It also presents technical solutions to mitigate some of the vulnerabilities, which will help practitioners to implement new solutions or re-examine their existing security strategies.
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Habibi, Mohammad Reza, Michel Laroche, and Marie-Odile Richard. "Advertising in the World of Social Media-Based Brand Communities." In Handbook of Research on Effective Advertising Strategies in the Social Media Age, 160–70. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8125-5.ch009.

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Social media has revolutionized marketing practices and created many opportunities for smart marketers to take advantage of its unique characteristics. The purpose of this chapter is to introduce the concept of Social Media-Based Brand Communities to advertisers and show how they can use these communities to work for them in creating and distributing favorable communication messages to masses of consumers. The authors underscore that consumers in a brand community can be employed as unpaid volunteer ambassadors of the brand who diligently try to create favorable impressions about the brand in the external world. Social media has also empowered them to do so through participating in brand communities based in social media. These communities, however, are different from conventional brand communities on at least five dimensions: social context, structure, scale, storytelling, and myriad affiliated communities. Therefore, marketers should treat such communities differently. This chapter provides the essentials all marketers should know before facilitating brand communities in social media.
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Conference papers on the topic "Affiliate Marketing Strategies"

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Rolim, Lucas L., Jefferson E. Simões, and Daniel R. Figueiredo. "Network and Revenue Analysis of an Affiliate Marketing Program in the Travel Industry." In Brazilian Workshop on Social Network Analysis and Mining. Sociedade Brasileira de Computação, 2020. http://dx.doi.org/10.5753/brasnam.2020.11168.

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The widespread adoption of e-commerce over the past two decades has transformed businesses and sparked novel marketing strategies. In affiliate marketing individuals sign up with companies to promote or sell their products in independent venues such as blogs and channels controlled by the affiliate, receiving compensations for their actions. This work analyzes Clube Hurb, a real and large affiliate marketing program, considering the affiliate network structure, the revenue generated by affiliates, and their relationship. While the network is largely fragmented (90.7% of the affiliates are isolated) and most affiliates never sell (99.5%), different network and revenue statistics exhibit heavy-tailed behavior and are sometimes correlated. The findings shed light on affiliate marketing dynamics and can drive future studies to improve performance.
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Voicu, Mirelacatrinel. "ONLINE MARKETING STRATEGIES USED TO DEVELOP ONLINE COURSES." In eLSE 2018. Carol I National Defence University Publishing House, 2018. http://dx.doi.org/10.12753/2066-026x-18-251.

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In this paper we present a study on some online marketing strategies which can help us in developing online courses. We include components such as: Design & Development, Content marketing, Social Media, Reputation, Affiliate Marketing, Analytics, Email marketing, SEO, PPC, and even E-commerce components.For example, using Google Trends or Keyword Planner tool of Google AdWords, we can find out if there are people interested in the topic that we treat in our courses. At the same time, we can have information about their geographic location, such as countries or cities. With Google Analytics we can see the traffic on our website, containing useful information about the visitors: demographic data, how they have get on our website (direct, organic search, social, etc.), what kind of devices they use, etc. To find if there are people interested on our offer of courses, we also present how we can obtain such an information from YouTube of Facebook. We are focused on the increasing using of the Internet on mobile devices – and for this reason, on the importance of developing websites for mobile or even mobile apps. In the case of mobile apps, we also point out observations on some mobile marketing strategies which must be considered. We present some observations on the electronic format of course content: text, image, video, or interactive platforms and how it can use in the best forms on small devices and how different cloud computing technologies and services can improve the quality of our online courses.
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