Journal articles on the topic 'Advertising'
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Gong, Linghui, Zhenghao Wang, Keyu Yao, and Zhengze Yuan. "Advertising in Companies." Advances in Economics, Management and Political Sciences 14, no. 1 (September 13, 2023): 12–17. http://dx.doi.org/10.54254/2754-1169/14/20230771.
Liu, Zong Jin, Yang Yang, Zheng Fang, and Yan Yan Xu. "A VARX Measurement of Advertising’s Spillover Effect across it Technology and Wireless Communication Technology." Applied Mechanics and Materials 303-306 (February 2013): 2015–21. http://dx.doi.org/10.4028/www.scientific.net/amm.303-306.2015.
Cope, James D. "Nonprescription Drugs and the Regulation of Advertising." Journal of Drug Issues 22, no. 2 (April 1992): 257–64. http://dx.doi.org/10.1177/002204269202200206.
Udin, Noor. "Mengkritisi Iklan Layanan Masyarakat (ILM) Kita." Humaniora 2, no. 2 (October 31, 2011): 1467. http://dx.doi.org/10.21512/humaniora.v2i2.4025.
Rozendaal, Esther, and Bernd Figner. "Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising." Journal of Media Psychology 32, no. 3 (July 2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.
Agustrijanto, Agustrijanto. "STRATEGI KOMUNIKASI PERIKLANAN BELOW THE LINE (BTL) PT AGHNA (KREANOVA), BANDUNG DALAM MENJALANKAN BISNIS PRINT AD." JURNAL KOMUNIKATIO 8, no. 2 (October 14, 2022): 78–95. http://dx.doi.org/10.30997/jk.v8i2.6711.
Smulyan, Susan. "Absence and the advertising historian." Journal of Historical Research in Marketing 8, no. 3 (August 15, 2016): 473–80. http://dx.doi.org/10.1108/jhrm-05-2016-0011.
Wang, Nuannuan. "Advertising and Consumers’ Enthusiasm." Scientific and Social Research 3, no. 2 (July 13, 2021): 82–85. http://dx.doi.org/10.36922/ssr.v3i2.1108.
Inco Hary Perdana. "Indonesian Advertising Ethics: Guard of Industry & Protector of Advertising Consumer in Indonesia (Study Case of the Role and Function of the Advertising Regulatory Agency on the 2020 Indonesian Advertising Ethics Amendment)." Proceedings Of International Conference On Communication Science 2, no. 1 (November 10, 2022): 375–82. http://dx.doi.org/10.29303/iccsproceeding.v2i1.52.
Lu, Lu, Yan Wang, Jian Ping Chai, and Fu Lian Yin. "Summarize on Evaluation of Advertising Effect." Advanced Materials Research 971-973 (June 2014): 2418–23. http://dx.doi.org/10.4028/www.scientific.net/amr.971-973.2418.
Farooq, Samiya, and Adeel Maqbool. "Advertising as An Influencing Factor on Consumer Behavior." Revista de Gestão Social e Ambiental 18, no. 9 (May 3, 2024): e06587. http://dx.doi.org/10.24857/rgsa.v18n9-076.
Caywood, Clarke L., and Ivan L. Preston. "The Continuing Debate on Political Advertising: Toward a Jeopardy Theory of Political Advertising as Regulated Speech." Journal of Public Policy & Marketing 8, no. 1 (January 1989): 204–26. http://dx.doi.org/10.1177/074391568900800114.
Klymenko, I. V., and A. O. Kozelska. "THE PSYCHOLOGICAL FEATURES OF THE PERCEPTION OF ADVERTISING WITH DIFFERENT GENDER-ROLE MODELS." Ukrainian Psychological Journal, no. 2(16) (2021): 54–69. http://dx.doi.org/10.17721/upj.2021.2(16).4.
Tellis, Gerard J., and Claes Fornell. "The Relationship between Advertising and Product Quality over the Product Life Cycle: A Contingency Theory." Journal of Marketing Research 25, no. 1 (February 1988): 64–71. http://dx.doi.org/10.1177/002224378802500106.
Kim, Jung Seek. "National Culture and Advertising Sensitivity to Business Cycles: A Reexamination." Journal of International Marketing 28, no. 4 (May 21, 2020): 41–57. http://dx.doi.org/10.1177/1069031x20923310.
Liu, Zong Jin, Yang Yang, Zheng Fang, and Yan Yan Xu. "Measuring Dynamic Sales Impacts of LBA Using Wireless Communication Technology." Advanced Materials Research 662 (February 2013): 896–901. http://dx.doi.org/10.4028/www.scientific.net/amr.662.896.
Tong, Hairuo. "Analysis of the Advantages and Disadvantages of Public Service Advertising." Communications in Humanities Research 11, no. 1 (October 31, 2023): 243–48. http://dx.doi.org/10.54254/2753-7064/11/20231455.
Adawiyah Sis, Atika Robiatun, and Albari ,. "PENGUKURAN EFEKTIFITAS PENGIKLANAN LINGKUNGAN MELALUI IKLAN TELEVISI (PENDEKATAN MODEL AIDA)." KINERJA 19, no. 1 (February 21, 2017): 16. http://dx.doi.org/10.24002/kinerja.v19i1.531.
Pryshchenko, Svitlana Valeriivna. "CREATIVE TECHNOLOGIES IN ADVERTISING DESIGN." Creativity Studies 12, no. 1 (May 24, 2019): 146–65. http://dx.doi.org/10.3846/cs.2019.8403.
Gilly, Mary C. "Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States." Journal of Marketing 52, no. 2 (April 1988): 75–85. http://dx.doi.org/10.1177/002224298805200206.
Wee-Ming Lau, László Józsa, Yoong-Wai Chan, Yee-Ling Fong, Hiram Ting, and Kim-Lim Tan. "Beliefs and Attitude towards Political Advertising During Malaysia's GE14 Political Tsunami." International Journal of Business and Society 21, no. 1 (April 25, 2021): 285–99. http://dx.doi.org/10.33736/ijbs.3252.2020.
Crawford, Robert. "‘Truth in Advertising’: The Impossible Dream?" Media International Australia 119, no. 1 (May 2006): 124–37. http://dx.doi.org/10.1177/1329878x0611900112.
Reynolds, Molly E., and Richard L. Hall. "Issue Advertising and Legislative Voting on the Affordable Care Act." Political Research Quarterly 71, no. 1 (August 8, 2017): 102–14. http://dx.doi.org/10.1177/1065912917724007.
Romana Puggelli, Francesca, and Mauro Bertolotti. "Healthy and unhealthy food in Italian television ads for adults and children." Young Consumers 15, no. 1 (April 14, 2014): 58–67. http://dx.doi.org/10.1108/yc-03-2013-00364.
Walden, Keith. "Advertising Business, Advertising Culture." Canadian Review of American Studies 29, no. 2 (January 1999): 127–34. http://dx.doi.org/10.3138/cras-029-02-06.
Malchyk, M., and I. Adasiuk. "ADVERTISING IN THE INTERNET: THEORETICAL ANALYSIS AND FEATURES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (June 1, 2021): 75–85. http://dx.doi.org/10.23939/semi2021.01.075.
Fedorova, Nadiia. "Advertising as an object of copyright." Theory and Practice of Intellectual Property, no. 2 (June 23, 2022): 33–38. http://dx.doi.org/10.33731/22022.259742.
A.Nithya, A. Nithya. "Advertising Strategy." Paripex - Indian Journal Of Research 2, no. 2 (January 15, 2012): 1–3. http://dx.doi.org/10.15373/22501991/feb2013/1.
Liu, Zong Jin, Yang Yang, Zheng Fang, and Jing Cai. "Sales Impacts of Location Based Advertising Using Wireless Communication Technology." Applied Mechanics and Materials 268-270 (December 2012): 1741–47. http://dx.doi.org/10.4028/www.scientific.net/amm.268-270.1741.
Beard, Fred. "Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957)." Journal of Historical Research in Marketing 8, no. 4 (November 21, 2016): 585–94. http://dx.doi.org/10.1108/jhrm-05-2016-0012.
Olbrich, Rainer, and Carsten D. Schultz. "Multichannel advertising: does print advertising affect search engine advertising?" European Journal of Marketing 48, no. 9/10 (September 2, 2014): 1731–56. http://dx.doi.org/10.1108/ejm-10-2012-0569.
Demchenko, Ivan, and Anzhela Berzina. "Medicines Advertising: Legal Practice." Law Review of Kyiv University of Law, no. 2 (August 10, 2020): 233–38. http://dx.doi.org/10.36695/2219-5521.2.2020.41.
Shafiq, A., A. Haque, K. Abdullah, and M. T. Jan. "Beliefs about Islamic advertising: an exploratory study in Malaysia." Journal of Islamic Marketing 8, no. 3 (September 11, 2017): 409–29. http://dx.doi.org/10.1108/jima-02-2015-0018.
Haghsetan, Leila, Afsane Malkami, and Leila Farjoo. "Advertisement and Its Effect on attracting Artists to Participate in Theater Festivals." Journal of Management and Accounting Studies 4, no. 04 (July 21, 2019): 54–60. http://dx.doi.org/10.24200/jmas.vol4iss04pp54-60.
Moslehpour, Massoud, Jargal Tumurbaatar, and Khoirul Amri. "What Do Mongolian Facebook Users Want from Advertisers?" International Journal of Business and Management 11, no. 9 (August 7, 2016): 51. http://dx.doi.org/10.5539/ijbm.v11n9p51.
Schorman, Rob. "Claude Hopkins, Earnest Calkins, Bissell Carpet Sweepers and the Birth of Modern Advertising." Journal of the Gilded Age and Progressive Era 7, no. 2 (April 2008): 181–219. http://dx.doi.org/10.1017/s1537781400001869.
Mehta, Abhilasha. "Advertising Attitudes and Advertising Effectiveness." Journal of Advertising Research 40, no. 3 (May 2000): 67–72. http://dx.doi.org/10.2501/jar-40-3-67-72.
Markham, Scott, Rebecca Gatlin-Watts, and William Bounds. "Internet Advertising vs. Traditional Advertising." Journal of Promotion Management 6, no. 1-2 (March 2001): 3–17. http://dx.doi.org/10.1300/j057v06n01_02.
Johnson, Justin P. "Targeted advertising and advertising avoidance." RAND Journal of Economics 44, no. 1 (March 2013): 128–44. http://dx.doi.org/10.1111/1756-2171.12014.
Connolly-Ahern, Colleen, and Lynda Lee Kaid. "Corporate Advertising as Political Advertising." Journal of Political Marketing 1, no. 4 (September 6, 2002): 95–99. http://dx.doi.org/10.1300/j199v01n04_06.
Ducoffe, Robert H., and Eleonora Curlo. "Advertising value and advertising processing." Journal of Marketing Communications 6, no. 4 (January 2000): 247–62. http://dx.doi.org/10.1080/135272600750036364.
Harvey, Phil. "Product Advertising versus Ideas Advertising." Social Marketing Quarterly 4, no. 4 (December 1998): 32–34. http://dx.doi.org/10.1080/15245004.1998.9961014.
BARBU, Cristina Mihaela, Ștefan PONEA, and Cristiana Luminiţa BOGDĂNOIU. "OFFLINE ADVERTISING VERSUS ONLINE ADVERTISING." Theoretical and Practical Research in the Economic Fields 10, no. 2 (December 31, 2019): 118. http://dx.doi.org/10.14505/tpref.v10.2(20).05.
Volkova, Viktoriya Borisovna. "Representation of sexuality in Calvin Klein Jeans advertising campaigns (1980–2016): gender approach." Человек и культура, no. 4 (April 2021): 116–33. http://dx.doi.org/10.25136/2409-8744.2021.4.36304.
Calfee, John E., and Debra Jones Ringold. "The 70% Majority: Enduring Consumer Beliefs about Advertising." Journal of Public Policy & Marketing 13, no. 2 (September 1994): 228–38. http://dx.doi.org/10.1177/074391569401300204.
Rozumei, S., I. Nikolaienko, and A. Doliuk. "Developing an advertising strategy of new product." Ekonomìka ta upravlìnnâ APK, no. 1 (155) (May 21, 2020): 129–40. http://dx.doi.org/10.33245/2310-9262-2020-155-1-129-140.
Trijayanto, Danang. "Analisis Isi SMS Iklan Layanan Telekomunikasi Telkomsel Berdasarkan Undang-undang No. 11 Tahun 2008 Pasal ke-9 Tentang Informasi dan Transaksi Elektronik Periode 2013." Jurnal Penelitian Pos dan informatika 6, no. 1 (October 17, 2016): 79. http://dx.doi.org/10.17933/jppi.2016.060105.
Kang, Seongho, Hangeun Lee, and Bo Kyung Cho. "The Effects of Mobile Advertising on Advertising Engagement and Advertising Attitude : Evidence from Gamification Advertising." Korea Association of Business Education 34, no. 2 (April 30, 2019): 283–303. http://dx.doi.org/10.23839/kabe.2019.34.2.283.
Sulastri, Sulastri. "PENGARUH GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN AIR MINERAL MEREK AQUA (STUDI PADA MASYARAKAT DESA RAMBAH TENGAH UTARA KABUPATEN ROKAN HULU)." Hirarki : Jurnal Ilmiah Manajemen dan Bisnis 4, no. 3 (October 18, 2022): 782–98. http://dx.doi.org/10.30606/hirarki.v4i3.1552.
Beller, Jonathan. "Advertisarial relations and aesthetics of survival: Advertising –> advertisign." NECSUS. European Journal of Media Studies 2, no. 1 (January 1, 2013): 51–73. http://dx.doi.org/10.5117/necsus2013.1.bell.