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Books on the topic 'Advertising'

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Author: Grafiati

Published: 4 June 2021

Last updated: 22 June 2024

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1

Lewis, Herschell Gordon. Advertising age handbook of advertising. Lincolnwood, Ill: NTC Business Books, 1999.

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2

McDonough, John. Advertising Age Encyclopedia of Advertising. Florence: Taylor and Francis, 2002.

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3

Espejo, Roman. Advertising. Edited by Espejo Roman 1977-. Detroit: Greenhaven Press, 2010.

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4

Hackley, Chris. Advertising. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2010. http://dx.doi.org/10.4135/9781446260807.

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5

Jefkins, Frank. Advertising. 2nd ed. London: Pitman, 1991.

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6

Jefkins, Frank. Advertising. London: Butterworth-Heinemann, 1993.

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7

O'Guinn, Thomas C. Advertising. 2nd ed. Cincinnati: South-Western College Pub., 2000.

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8

Bruneau, Edmond A. Advertising. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1989.

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9

Bruneau, Edmond A. Advertising. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1989.

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10

Jefkins, Frank. Advertising. 5th ed. Oxford: Butterworth-Heinemann, 1992.

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11

Espejo, Roman. Advertising. Detroit: Greenhaven Press, 2010.

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12

Jefkins, Frank. Advertising. 3rd ed. London: Financial Times Management, 1994.

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13

Bruneau, Edmond A. Advertising. Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1989.

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14

Wake, Susan. Advertising. Ada, OK: Garrett Educational Corp., 1990.

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15

Frisch, Carlienne. Advertising. Vero Beach, FL, U.S.A: Rourke Enterprises, 1989.

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16

MacRury, Iain. Advertising. Abingdon, Oxon: Routledge, 2009.

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17

Norris, James S. Advertising. 4th ed. Englewood Cliffs, NJ: Prentice Hall, 1990.

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18

Jefkins, Frank. Advertising. Plymouth: Macdonald and Evans, 1985.

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19

Green, Jen. Advertising. New York: Rosen Central, 2012.

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20

John, Dunn. Advertising. San Diego, CA: Lucent Books, 1997.

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21

Jefkins, Frank William. Advertising. Philadelphia, PA: Macdonald and Evans, 1985.

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22

Cohen, Dorothy. Advertising. Glenview, Ill: Scott, Foresman, 1988.

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23

Espejo, Roman, ed. Advertising. Farmington Hills, Mich.: Greenhaven Press, 2010.

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24

Consumer Education and Research Centre. and International Development Research Centre (Canada), eds. Advertising. Ahmedabad: Consumer Education and Research Centre, 1994.

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25

Hicks, Aubrey. Advertising. New York: Marshall Cavendish, 2013.

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26

Wright, Ray. Advertising. Harlow: Financial Times Prentice Hall, 2000.

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27

Journals, Great. Advertising Advertising. Independently Published, 2018.

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28

Fletcher, Winston. Advertising, Advertising. Profile Books Ltd, 1999.

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29

Fallis, Timothy W. Political Advertising. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.004.

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Within the field of political communication, the study of political advertising has attempted to relate its content to posited effects. Most of this inquiry has been conducted using one or some combination of three methods: survey, experiment, and content analysis. As a result, a picture of what political advertising does and why and how it does it has emerged. This chapter synthesizes findings by suggesting that differences in spending on political advertising can affect vote choice; that advertising’s effect on vote choice are mediated by factors that include party affiliation, political knowledge and involvement, and media exposure; and that such advertising has a significant effect on the political process. “Negative” advertising is a messaging structure that affects the political process for ill and for good; it can both decrease and increase voter turnout but is misunderstood when conflated with informative “attack” and “contrast” advertising.

30

Thomas, Russell. Commercial Advertising (RLE Advertising). Taylor & Francis Group, 2013.

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31

Nelson, Richard, and Anthony Sykes. Outdoor Advertising (RLE Advertising). Routledge, 2013. http://dx.doi.org/10.4324/9780203582619.

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32

Russell, Thomas. Commercial Advertising (RLE Advertising). Routledge, 2013. http://dx.doi.org/10.4324/9780203582640.

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33

Caton, Dennis. Advertising Explained (RLE Advertising). Routledge, 2013. http://dx.doi.org/10.4324/9780203583517.

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34

Nelson, Richard, and Anthony Sykes. Outdoor Advertising (RLE Advertising). Taylor & Francis Group, 2013.

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35

Nelson, Richard, and Anthony Sykes. Outdoor Advertising (RLE Advertising). Taylor & Francis Group, 2013.

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36

Nelson, Richard, and Anthony Sykes. Outdoor Advertising (RLE Advertising). Taylor & Francis Group, 2013.

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37

Thomas, Russell. Commercial Advertising (RLE Advertising). Taylor & Francis Group, 2013.

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38

Caton, Dennis. Advertising Explained (RLE Advertising). Taylor & Francis Group, 2013.

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39

Nelson, Richard, and Anthony Sykes. Outdoor Advertising (RLE Advertising). Taylor & Francis Group, 2013.

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40

Nelson, Richard, and Anthony Sykes. Outdoor Advertising (RLE Advertising). Taylor & Francis Group, 2013.

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41

Caton, Dennis. Advertising Explained (RLE Advertising). Taylor & Francis Group, 2013.

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42

Thomas, Russell. Commercial Advertising (RLE Advertising). Taylor & Francis Group, 2013.

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43

Caton, Dennis. Advertising Explained (RLE Advertising). Taylor & Francis Group, 2013.

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44

advertising by radio|advertising in radio|radio advertising price: Per inquiry advertising. Mary, 2011.

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45

(Editor), David A. Aaker, and Alexander L. Biel (Editor), eds. Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology). Lawrence Erlbaum, 1993.

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46

Biel, Alexander L. Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology). Lawrence Erlbaum, 1993.

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47

Einstein, Mara. Advertising. Oxford University Press, 2017. http://dx.doi.org/10.1093/wentk/9780190625887.001.0001.

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Abstract:

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?

48

Moran, Clarence. Business of Advertising (RLE Advertising). Taylor & Francis Group, 2013.

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49

Gill, Leslie. Advertising and Psychology (RLE Advertising). Routledge, 2013. http://dx.doi.org/10.4324/9780203583562.

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50

Graphis Advertising 1999 (Advertising Annual). Graphis Press, 1999.

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