Journal articles: 'Advertising Television programs Australia'

1

Potter, Anna. "Junk Food or Junk TV: How Will the UK Ban on JUNK Food Advertising Affect Children's Programs?" Media International Australia 125, no. 1 (November 2007): 5–14. http://dx.doi.org/10.1177/1329878x0712500103.

Full text

Abstract:

The implementation of a partial junk food television advertising ban in the United Kingdom is adding to the woes of commercial broadcasters already under pressure in a fiercely competitive multi-channel environment. The UK free-to-air channel ITV1 recently announced the closure of its children's programs production unit and children's television production in the United Kingdom has been described as being ‘in meltdown’. The United Kingdom represents a crucial market for Australian producers of children's programs, who have traditionally sourced up to 80 per cent of their production budgets from UK partners. Australian cultural policy is adding to the challenges facing these producers, through the demands inherent in the ‘C’ classification. If Australia is to remain committed to the provision of dedicated children's programs, alternative sources of funding will have to be found.

APA, Harvard, Vancouver, ISO, and other styles

2

Potter, Anna. "Junk Food or Junk TV: How will the Uk Ban on Junk Food Advertising Affect Children's Programs?" Media International Australia 125, no. 1 (November 2007): 5–14. http://dx.doi.org/10.1177/1329878x0812500103.

Full text

Abstract:

The implementation of a partial junk food television advertising ban in the United Kingdom is adding to the woes of commercial broadcasters already under pressure in a fiercely competitive multi-channel environment. The UK free-to-air channel ITV1 recently announced the closure of its children's programs production unit and children's television production in the United Kingdom has been described as being ‘in meltdown’. The United Kingdom represents a crucial market for Australian producers of children's programs, who have traditionally sourced up to 80 per cent of their production budgets from UK partners. Australian cultural policy is adding to the challenges facing these producers, through the demands inherent in the ‘C classification. If Australia is to remain committed to the provision of dedicated children's programs, alternative sources of funding will have to be found.

APA, Harvard, Vancouver, ISO, and other styles

3

Durkin, Sarah J., Kate Broun, Matthew J. Spittal, and Melanie A. Wakefield. "Impact of a mass media campaign on participation rates in a National Bowel Cancer Screening Program: a field experiment." BMJ Open 9, no. 1 (January 2019): e024267. http://dx.doi.org/10.1136/bmjopen-2018-024267.

Full text

Abstract:

Objectives and designThis field experiment aimed to compare bowel cancer screening participation rates prior to, during and after a mass media campaign promoting screening, and the extent to which a higher intensity campaign in one state led to higher screening rates compared with another state that received lower intensity campaign exposure.InterventionAn 8-week television-led mass media campaign was launched in selected regions of Australia in mid-2014 to promote Australia’s National Bowel Cancer Screening Program (NBCSP) that posts out immunochemical faecal occult blood test (iFOBT) kits to the homes of age-eligible people. The campaign used paid 30-second television advertising in the entire state of Queensland but not at all in Western Australia. Other supportive campaign elements had national exposure, including print, 4-minute television advertorials, digital and online advertising.Outcome measuresMonthly kit return and invite data from NBCSP (January 2012 to December 2014). Return rates were determined as completed kits returned for analysis out of the number of people invited to do the iFOBT test in the current and past 3 months in each state.ResultsAnalyses adjusted for seasonality and the influence of other national campaigns. The number of kits returned for analysis increased in Queensland (adjusted rate ratio 20%, 95% CI 1.06% to 1.35%, p<0.01) during the months of the campaign and up to 2 months after broadcast, but only showed a tendency to increase in Western Australia (adjusted rate ratio 11%, 95% CI 0.99% to 1.24%, p=0.087).ConclusionsThe higher intensity 8-week television-led campaign in Queensland increased the rate of kits returned for analysis in Queensland, whereas there were marginal effects for the low intensity campaign elements in Western Australia. The low levels of participation in Australia’s NBCSP could be increased by national mass media campaigns, especially those led by higher intensity paid television advertising.

APA, Harvard, Vancouver, ISO, and other styles

4

Abernethy, Avery M. "Television Exposure: Programs vs. Advertising." Current Issues and Research in Advertising 13, no. 1-2 (March 1991): 61–77. http://dx.doi.org/10.1080/01633392.1991.10504959.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Wang, Jianmin, Yi Liu, Ting Xie, and Yuchu Zuo. "Weight-Aware Multidimensional Advertising for TV Programs." International Journal of Ambient Computing and Intelligence 5, no. 4 (October 2013): 1–11. http://dx.doi.org/10.4018/ijaci.2013100101.

Full text

Abstract:

Given ongoing developments in the digital television industry, the consumption habits of consumers are substantially influenced by advertisements, which become the main revenue source for TV broadcasters. Therefore, the effective deployment of advertisements is necessary. Digital television is a thriving sector and the number of channels continues to increase, so that the various dimension information of data on electronic programming guides overwhelm the advertisement recommendation systems for TV programs. In this paper, considering the viewing scenarios the users viewed in the different types of television program, the authors present a weight-aware multidimensional model approach that focuses on the different weights of advertisement or program content parameters and their interrelationship. Furthermore this study is the first attempt at applying the approach to advertisement recommendation. The authors introduce an empirical measure for obtaining the weight values of dimensions, and present the similarity measure model, which enhances accuracy and convergence in advertisement recommendations. The experiment and evaluation show that our approach outperforms the previously reported fuzzy clustering technique.

APA, Harvard, Vancouver, ISO, and other styles

6

White, Leanne. "Qantas still calls Australia home: The spirit of Australia and the flying kangaroo." Tourist Studies 18, no. 3 (July 18, 2018): 261–74. http://dx.doi.org/10.1177/1468797618785617.

Full text

Abstract:

An analysis of images of Australia in Qantas television advertising is undertaken in this article. The phenomenon of ‘commercial nationalism’ is investigated through a close textual analysis of Qantas advertisements broadcast via mainstream media, in particular television, between 1987 and 2017. The advertisements are examined by undertaking a semiotic analysis. The research methodology also combines shot combination analysis and a reading of the visual and acoustic channels of the advertisement. In examining some of the key Qantas advertising campaigns in popular media over the past 30 years, it is revealed that the significant airline and tourism company Qantas has sung loudly to the tune of nationalism for the benefit of their business.

APA, Harvard, Vancouver, ISO, and other styles

7

Escalon, Hélène, Didier Courbet, Chantal Julia, Bernard Srour, Serge Hercberg, and Anne-Juliette Serry. "Exposure of French Children and Adolescents to Advertising for Foods High in Fat, Sugar or Salt." Nutrients 13, no. 11 (October 23, 2021): 3741. http://dx.doi.org/10.3390/nu13113741.

Full text

Abstract:

Food marketing of products high in fat, sugar and salt (HFSS), including television advertising, is one of the environmental factors considered as a contributor to the obesity epidemic. The main objective of this study was to quantify the exposure of French children and adolescents to television advertisements for HFSS products. TV food advertisements broadcast in 2018 were categorized according to the Nutri-Score of the advertised products. These advertisements, identified according to the days and times of broadcast, were cross-referenced with audience data for 4- to 12-year-olds and 13- to 17-year-olds. More than 50% of food advertisements seen on television by children and adolescents concerned HFSS products, identified as classified as Nutri-Score D and E. In addition, half of advertisements for D and E Nutri-Score products were seen by children and adolescents in the evening during peak viewing hours, when more than 20% of both age groups watched television. On the other hand, during the same viewing hours, the percentage of children and adolescents who watched youth programs, the only programs subject to an advertising ban, was very low (<2%). These results show that the relevance of regulating advertising at times when the television audience of children and adolescents is the highest and not targeted at youth programs, in order to reduce their exposure to advertising for products of low nutritional quality.

APA, Harvard, Vancouver, ISO, and other styles

8

Hebden, Lana, Lesley King, Josephine Chau, and Bridget Kelly. "Food advertising on children's popular subscription television channels in Australia." Australian and New Zealand Journal of Public Health 35, no. 2 (March 7, 2011): 127–30. http://dx.doi.org/10.1111/j.1753-6405.2011.00610.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Kinal, Jarosław. "Media Market as an Example of a Deregulated Market: Historical and Social Analysis of the Local Media." European Journal of Sustainable Development 8, no. 5 (October 1, 2019): 146. http://dx.doi.org/10.14207/ejsd.2019.v8n5p146.

Full text

Abstract:

The media market consists of: media (media, ie television, radio and printed press, as well as new media in the domain), their recipcom and filter, and so-called. regulators, that is organizations and institutions that control media activities (note: Internet content is not a regulation format). The National Council of Radio Broadcasting and Television controls the content of television broadcasting and analyzing programs as well as receiving and receiving concessions. The Office of Electronic Communications assigns and controls the subject of technical possibilities of broadcasting radio and television programs. Citizens' organizations that oversee media activities. These include industry organizations, e.g. journalistic associations. The media are businesses. To the fact that in their activity they are guided not only by interest, openness or mission, but also by financial profit. There are three basic ways to fund the media. Public media owned by the public is financed from the subscription and advertising. The money from the subscription is spent on the so-called mission, advertising revenue - for other purposes (eg entertainment programs). Commercial media is financed from private capital and advertising. Social media (do not mistake them for social networking sites). Setting up and running a television or radio station for a very expensive investment. The media market 1 is available only to you. To, that the value of the collection program along with its popularity. Therefore, more people watched the video, the more you have to pay for advertising during this broadcast. To make as much money as possible, senders need to care about the attractiveness of the program. To do it in various ways, e.g. to decide to profile the program. Universal programs are suitable for various types of programs: entertainment, educational, information etc. Thematic programs such as: culture, sport or motorization.Keywords: media, labor market, local media, Poland, open market

APA, Harvard, Vancouver, ISO, and other styles

10

Li, Shiying, Jialu Ye, Mark Blades, and Caroline Oates. "Foods shown on television in China." Chinese Sociological Dialogue 1, no. 2 (December 2016): 120–39. http://dx.doi.org/10.1177/2397200916686761.

Full text

Abstract:

This study investigates advertising aimed at children and the food environment in children’s programs broadcast on the China Central Television network. The study documented how foods were shown in television advertisements and editorial content. Findings show that children were exposed to a large number of unhealthy food advertisements. In addition, the advertising appeals used in the television advertisements were similar to those used in Western countries. As part of the socialization process, the television advertisements may have a negative influence on children’s health in China.

APA, Harvard, Vancouver, ISO, and other styles

11

Suyanto, Mohammad, and Muslimin Abdulrahim. "ANALYSIS OF CONSUMER ATTITUDES TOWARDS TELEVISION MEDIA ADVERTISING." die 13, no. 2 (September 26, 2022): 143–50. http://dx.doi.org/10.30996/die.v13i2.7295.

Full text

Abstract:

As consumers, everyone becomes the target of advertising, even all parts of the human body are targeted by advertisements. Producer use various advertising media hoping to influence consumer behavior. One of the advertising media is television. This study focuses on the problem of consumer attitudes towards consumers towards television advertising. This research was conducted in the city of Surabaya. Sampling was done by simple random sampling method. Data were collected by distributing questionnaires with data analysis using Fishbein's attitude model. The results of the study indicate that consumer attitudes towards television media advertising are based on advertising attributes: 1) Product information; 2) Social roles and image; 3) Entertainment; 4) Good for the economy; 5) Falsehood; 6) Corruption of values; 7) Materialism, is positive. Two things that need to be considered in advertising from the results of this study are: 1) Analysis of consumer attitudes towards advertising is important as a basis for preparing promotional strategies and programs, especially in the field of advertising; 2) Determination of advertising material needs to pay attention to the values that exist in the community.

APA, Harvard, Vancouver, ISO, and other styles

12

Branigan, Tony. "How Will New Media Affect Television?" Media International Australia 86, no. 1 (February 1998): 54–62. http://dx.doi.org/10.1177/1329878x9808600107.

Full text

Abstract:

The next two decades will force major changes on existing media and leave them with a significantly smaller share of voice, mind and advertising dollars. Pay TV in various forms will be the main challenge, but the Internet and other interactive media also seem certain to change traditional media use and advertising practices. In the United States, cable television has taken large numbers of viewers from free-to-air TV, and is expanding its share of advertising revenue. Pay TV's prospects in Australia are promising, though the largely American program content of advertiser-supported channels may limit their appeal. Pay TV may be in as many as 20 per cent of homes within three years, but its impact on television viewing levels will be only a fraction of that. Free-to-air viewing may decline by as little as 4 per cent by 2000, while television revenue may be unaffected by Pay TV. In the medium term, digital technology will make various forms of interactivity practicable for both free-to-air and Pay TV. This may prove to be more significant than competition for advertising dollars, as it will allow both media to compete for marketing expenditure currently made outside normal advertising media.

APA, Harvard, Vancouver, ISO, and other styles

13

Mencinsky, Nadia, and Belinda Mullen. "Regulation of Children's Television in Australia: Past and Present." Media International Australia 93, no. 1 (November 1999): 27–40. http://dx.doi.org/10.1177/1329878x9909300105.

Full text

Abstract:

The provision of quality television programming made specifically for children has been a significant issue in Australia since television was introduced. From 1979, specific requirements have been in place to ensure children have access to a variety of quality television programs made specifically for them, including Australian drama and non-drama programs. This article traces the development of these requirements and how they have led to the current Children's Television Standards (CTS). The Children's Television Standards (CTS), administered by the Australian Broadcasting Authority (ABA), are widely regarded in Australia and overseas as a notable example — if not benchmark — for how to regulate children's television in the public interest. The article also examines some key trends in programming since 1979 and identifies areas of the standards which are problematic and/or might need to be revised to ensure the expected outcomes are still being achieved.

APA, Harvard, Vancouver, ISO, and other styles

14

Whitin, David J., and Phyllis Whitin. "Making Sense of Fractions and Percentages." Teaching Children Mathematics 18, no. 8 (April 2012): 490–96. http://dx.doi.org/10.5951/teacchilmath.18.8.0490.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Goris, Janny M., Solveig Petersen, Emmanuel Stamatakis, and J. Lennert Veerman. "Television food advertising and the prevalence of childhood overweight and obesity: a multicountry comparison." Public Health Nutrition 13, no. 7 (December 17, 2009): 1003–12. http://dx.doi.org/10.1017/s1368980009992850.

Full text

Abstract:

AbstractObjectiveTo estimate the contribution of television (TV) food advertising to the prevalence of obesity among 6–11-year-old children in Australia, Great Britain (England and Scotland only), Italy, The Netherlands, Sweden and the United States.DesignData from contemporary representative studies on the prevalence of childhood obesity and on TV food advertising exposure in the above countries were entered into a mathematical simulation model. Two different effect estimators were used to calculate the reduction in prevalence of overweight and obesity in the absence of TV food advertising in each country; one based on literature and one based on experts’ estimates.SettingSix- to eleven-year-old children in six Western countries.ResultsEstimates of the average exposure of children to TV food advertising range from 1·8 min/d in The Netherlands to 11·5 min/d in the United States. Its contribution to the prevalence of childhood obesity is estimated at 16 %–40 % in the United States, 10 %–28 % in Australia and Italy and 4 %–18 % in Great Britain, Sweden and The Netherlands.ConclusionsThe contribution of TV advertising of foods and drinks to the prevalence of childhood obesity differs distinctly by country and is likely to be significant in some countries.

APA, Harvard, Vancouver, ISO, and other styles

16

Gilly, Mary C. "Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States." Journal of Marketing 52, no. 2 (April 1988): 75–85. http://dx.doi.org/10.1177/002224298805200206.

Full text

Abstract:

In the past, research has found that the portrayal of sex roles in advertising has not reflected equality or reality. Further, studies typically have examined only U.S. advertising, leaving open the question of cultural influence on advertising's sex role portrayals. The author offers a new analysis of sex roles in advertising and compares content analysis findings for U.S., Australian, and Mexican television advertisements. Results reveal differences in the portrayal of the sexes in U.S. advertisements. Australian advertisements show somewhat fewer sex role differences and Mexican advertisements show slightly more sex role differences than U.S. advertisements. Stereotypes are found in the advertising of all three countries, but are manifested in different ways.

APA, Harvard, Vancouver, ISO, and other styles

17

Beal, Virginia, Jenni Romaniuk, and Byron Sharp. "Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data." International Journal of Advertising 37, no. 3 (June 14, 2017): 463–81. http://dx.doi.org/10.1080/02650487.2017.1335010.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Winter, Matthew V., Robert J. Donovan, and Lynda J. Fielder. "Exposure of Children and Adolescents to Alcohol Advertising on Television in Australia." Journal of Studies on Alcohol and Drugs 69, no. 5 (September 2008): 676–83. http://dx.doi.org/10.15288/jsad.2008.69.676.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Morton, Heather. "TELEVISION FOOD ADVERTISING: A CHALLENGE FOR THE NEW PUBLIC HEALTH IN AUSTRALIA." Community Health Studies 14, no. 2 (February 12, 2010): 153–61. http://dx.doi.org/10.1111/j.1753-6405.1990.tb00036.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Pinto, Adena, Elise Pauzé, Rachel Mutata, Marie-Hélène Roy-Gagnon, and Monique Potvin Kent. "Food and Beverage Advertising to Children and Adolescents on Television: A Baseline Study." International Journal of Environmental Research and Public Health 17, no. 6 (March 18, 2020): 1999. http://dx.doi.org/10.3390/ijerph17061999.

Full text

Abstract:

The progressive rise in Canadian child obesity has paralleled trends in unhealthy food consumption. Industry has contributed to these trends through aggressive food and beverage marketing in various media and child settings. This study aimed to assess the extent of food and beverage advertising on television in Canada and compare the frequency of food advertising broadcasted during programs targeted to preschoolers, children, adolescents and adults. Annual advertising from 2018 was drawn from publicly available television program logs. Food and beverage advertisement rates and frequencies were compared by, target age group, television station, month and food category, using linear regression modelling and chi-square tests, in SAS version 9.4. Rates of food and beverage advertising differed significantly between the four target age groups, and varied significantly by television station and time of the year, in 2018. The proportion of advertisements for food and beverage products was significantly greater during preschooler-, child-, and adult-programming [5432 (54%), 142,451 (74%) and 2,886,628 (48%), respectively; p < 0.0001] compared to adolescent-programming [27,268 (42%)]. The proportion of advertisements promoting fast food was significantly greater among adolescent-programming [33,475 (51%), p < 0.0001] compared to other age groups. Legislation restricting food and beverage advertising is needed in Canada as current self-regulatory practices are failing to protect young people from unhealthy food advertising and its potential negative health effects.

APA, Harvard, Vancouver, ISO, and other styles

21

Fossen, Beth L., and David A. Schweidel. "Social TV: How Social Media Activity Interacts With TV Advertising." GfK Marketing Intelligence Review 9, no. 2 (November 27, 2017): 30–35. http://dx.doi.org/10.1515/gfkmir-2017-0015.

Full text

Abstract:

Abstract Social TV is the simultaneous consumption of television alongside social media chatter about the programming. This topic is highly relevant for marketers. Usually it is considered as a bad thing for TV advertisers. While there can be distraction from the ads, marketers can also benefit from positive effects. Consumers’ multiscreen activities can be used to attract more viewers, to leverage TV campaigns and to increase sales. This chatter creates free exposure for the brand online, extends the reach of television ad campaigns to the online space, and offers real-time feedback to advertisers on how their ads are being received. To take advantage of social TV, marketers need to develop a social media and ad design strategy for TV shows. Not every “social show” is good for them. Many programs receive a high volume of program-related chatter at the expense of advertiser-related word-of-mouth, but some programs generate high levels of online conversations that can also benefit their advertisers. Marketers are well served to identify those programs that are conducive to advertiser-related chatter. Also, specific ad designs can further encourage buzz.

APA, Harvard, Vancouver, ISO, and other styles

22

Mathur, Mahima, and Amitava Chattopadhyay. "The impact of moods generated by television programs on responses to advertising." Psychology and Marketing 8, no. 1 (1991): 59–77. http://dx.doi.org/10.1002/mar.4220080106.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Dubois, Lise. "La représentation du vieillissement à la télévision: Des images de négation et d'exclusion dans une logique de mise en marché." Canadian Journal on Aging / La Revue canadienne du vieillissement 16, no. 2 (1997): 354–72. http://dx.doi.org/10.1017/s0714980800014392.

Full text

Abstract:

AbstractThis paper is about the television representation of aging and the ensuing social discourse. We analysed the content of 756 hours of television (3 weeks from 2 television networks: Société Radio-Canada and TVA in March 1992). We found that television discourse in different types of programs (information, talkshows, fiction, advertising) uses many strategies that deny the aging process and, in doing so, reassure the public about aging. Television also talks about the exclusion of the elderly in our society. But, at the same time, it must charm these potential consumers. Old people watching several hours of television daily know that they are excluded from society, except as consumers.

APA, Harvard, Vancouver, ISO, and other styles

24

Dong, Diansheng, Todd M. Schmit, and Harry M. Kaiser. "Optimal Media Allocation of Generic Fluid Milk Advertising Expenditures: The Case of New York State." Agricultural and Resource Economics Review 36, no. 2 (October 2007): 253–66. http://dx.doi.org/10.1017/s1068280500007073.

Full text

Abstract:

A fixed-effects panel data demand model for five New York State markets is estimated to determine the differential impacts of generic fluid milk advertising by media type. Empirical results indicate that among the four media outlets, television advertising has the largest impact on per capita demand, followed by radio, outdoor, and print. Based on the estimated media-specific elasticities, media reallocation of advertising expenditures suggests that milk sales could increase significantly. The results indicate that cooperative media plan strategies developed between the New York regional advertising program and the national advertising programs would achieve the greatest benefits.

APA, Harvard, Vancouver, ISO, and other styles

25

Zanker, Ruth. "Producers Speak: Creating Civic Spaces for New Zealand Children." Media International Australia 139, no. 1 (May 2011): 32–41. http://dx.doi.org/10.1177/1329878x1113900106.

Full text

Abstract:

This article examines children's television production discourses. It first contextualises how regulations in New Zealand shape the children's broadcasting environment, then it asks producers of children's programs to describe how they go about creating public service programs for children within a complex media political economy. Several questions are addressed, with a key one examining how producers imagine their audiences and construct appropriate public spaces for them within the current constraints of funding and advertising regulation. The field research is based on extended face-to-face interviews conducted in 2009 with producers, a free-to-air television programmer and the television managers for the two funding agencies, New Zealand On Air (NZOA) and Te Māngai Pāho (Māori language media funding).

APA, Harvard, Vancouver, ISO, and other styles

26

Kelly, Bridget, Kathy Chapman, Lesley King, and Lana Hebden. "Trends in food advertising to children on free-to-air television in Australia." Australian and New Zealand Journal of Public Health 35, no. 2 (March 7, 2011): 131–34. http://dx.doi.org/10.1111/j.1753-6405.2011.00612.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Roscoe, Jane. "Real Entertainment: New Factual Hybrid Television." Media International Australia 100, no. 1 (August 2001): 9–20. http://dx.doi.org/10.1177/1329878x0110000104.

Full text

Abstract:

Popular factual entertainment has changed the face of broadcasting in Australia. Where once dramas, long-running serials and current affairs programs filled prime-time scehdules, we now have docu-soaps such as Popstars, and reality gameshows like Big Brother. While some have expressed concern about this shift to light entertainment in factual programming, it can be argued that such programs have brought a new audience to non-fiction and revitalised debates concerning the real. This paper examines some of the current trends in popular factual entertainment programming, considers their innovations and explores why they are so compelling.

APA, Harvard, Vancouver, ISO, and other styles

28

Aisbett, Kate. "Production of Australian Children's Drama: Is There a Future?" Media International Australia 93, no. 1 (November 1999): 41–50. http://dx.doi.org/10.1177/1329878x9909300106.

Full text

Abstract:

To mark the twentieth anniversary of the introduction of the children's programs classification scheme (1979–99), the Australian Broadcasting Authority, the Australian Children's Television Foundation and the Australian Film Finance Corporation commissioned a joint research project on C classification programs. The research investigated trends in programming over the 20 years of the classification scheme and current issues related to the financing of children's programs. This paper explores current developments in the production and broadcast of children's television in Australia and the place of regulation in facilitating the community's desire for quality Australian children's programs.

APA, Harvard, Vancouver, ISO, and other styles

29

Mena, María Belen, Ivan Sisa, and Enrique Teran. "Misleading Advertising of Health-Related Products in Ecuador during the COVID-19 Pandemic." Diseases 10, no. 4 (October 18, 2022): 91. http://dx.doi.org/10.3390/diseases10040091.

Full text

Abstract:

Background Media coverage of the COVID-19 pandemic increased tuning ratings during this time. The aim of this study was to identify misleading advertising of health-related products on Ecuadorian television during the COVID-19 pandemic. Methods Television channels were monitored for 111 h in the months of June and October 2020. Verbal, nonverbal and context content were analyzed from each advertising spot according to ethical standards for the promotion of products for human health Results A total of 667 spots were analyzed. Most, 90%, involved misleading advertising of health-related products. Products for gastrointestinal conditions were the most publicized (17.8%) during the period analyzed. Newscasts most often advertised products intended to improve sexual potency (22.9%) and to a lesser degree those intended to prevent and treat respiratory problems (1.8%); this relationship was reversed when compared to general programming (p < 0.05). Conclusions Most of the health-related products advertised on Ecuadorian television are advertised misleadingly, with news programs having the highest number of such advertisements per hour of programming.

APA, Harvard, Vancouver, ISO, and other styles

30

Utomo, Ichsan Widi, and Christopher Yudha Erlangga. "IMPLEMENTASI MATERI PRODUKSI PADA IKLAN LAYANAN MASYARAKAT “Kita Indonesia”." JIKE : Jurnal Ilmu Komunikasi Efek 2, no. 2 (August 7, 2019): 270–82. http://dx.doi.org/10.32534/jike.v2i2.611.

Full text

Abstract:

This study seeks to implement appropriate production management in the production of "Kita Indonesia" public service advertising produced by the broadcasting study program of the University of Bina Sarana Informatika communicating with the Ministry of Home Affairs of the Republic of Indonesia. In this production special production theories are applied that are in accordance with the concept of production of public service advertising. This production is different from the production of television programs related to no drama but does not cover estimation Production material can be used in the production of community service advertisements "Kita Indonesia", although not in the television program category. Keywords: Production Management, Productions Materials, Public Service Ads

APA, Harvard, Vancouver, ISO, and other styles

31

Koo, Kevin, and Ronald L. Yap. "Trends in Urological Direct-to-Consumer Advertising during Prime-Time Television News Programs." Urology Practice 4, no. 1 (January 2017): 7–13. http://dx.doi.org/10.1016/j.urpr.2016.03.005.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

White, Leanne. "“It’s time”: revolution and evolution in Australian political advertising." Journal of Historical Research in Marketing 8, no. 3 (August 15, 2016): 375–95. http://dx.doi.org/10.1108/jhrm-08-2015-0034.

Full text

Abstract:

Purpose The purpose of this paper is to examine two significant political advertising campaigns which used the “It’s Time” slogan and to reflect on how these related to official, popular and commercial nationalism in Australia. The paper is primarily concerned with two main issues: identifying and examining the variety of images of Australia in two key television advertisements, and exploring the methods by which advertising agencies created positive images of Australia and Australians in the two campaigns. It specifically highlights the significance of the “It’s Time” campaign, which is relevant for scholars and advertisers seeking to understand effective political communication. Design/methodology/approach This paper examines television advertisements by using semiotics as the principal methodology. The research methodology devised for the advertisements consists of two main components: a shot combination analysis, also known as a shot-by-shot analysis, and a semiological reading of the visual and acoustic channels of the advertisement. Findings This paper examines the use of commercial nationalism in television advertising. As one of many social and cultural influences, advertisements assist the individual in understanding their notion of themselves and their relationship with the wider community – be it local, national, regional or global. The primary focus of this research is the phenomenon of commercial nationalism – the adoption of national signifiers in the marketplace. However, by examining the more general discourse on nationalism, particularly the voice of official nationalism – the promotion of nationalism by the nation-state (or those aspiring to power), the symbiotic relationship between these two complementary brands of nationalism is explored. Originality/value The methodology adopted for analysing the two political advertising campaigns offers conceptual and practical value. It provides a consistent set of terms and concepts for further research to build upon. The paper provides insights for the marketing or examination of advertising campaigns. The paper demonstrates the power of market research to inform a framing strategy for a political campaign. The paper contributes to the body of knowledge in this area and thus society’s understanding of these important periods in the nation’s history. In particular, the paper provides an exploration into the “It’s Time” campaign and how it mobilised a broader cultural awakening to engineer success at the ballot box in 1972. The two case studies examined in this paper are relevant to political scientists and media and communication scholars.

APA, Harvard, Vancouver, ISO, and other styles

33

Haug, Magne Martin, Haavard Koppang, and Jan Svennevig. "Moderator Bias in Television Coverage of an Election Campaign with no Political Advertising." Nordicom Review 31, no. 2 (November 1, 2010): 79–94. http://dx.doi.org/10.1515/nor-2017-0131.

Full text

Abstract:

Abstract TV journalists may influence election outcomes through the way in which they cover election campaigns. This is perhaps more of an issue in countries with no political advertising, where the only connection between politicians and voters through the most important medium, television, is mediated by TV journalists. The present article analyzes journalist moderator behavior in an election campaign in which there was no political advertising and no party-controlled election TV programming. Data were collected from election cross-examination programs on the two TV channels covering the 2005 general election in Norway. There was little consistent information for voters across programs. There were significant biases in moderator treatment of politicians along the left/right political divide. The present article may contribute to increased consciousness among journalists of the possibility of moderator bias in this sort of journalistic campaign coverage. Implications for the outcome of the election are discussed.

APA, Harvard, Vancouver, ISO, and other styles

34

Schibeci, R. A., J. M. Webb, J. Robinson, and R. Thorn. "Science on Australian Television: Beyond 2000 and Quantum." Media Information Australia 42, no. 1 (November 1986): 50–54. http://dx.doi.org/10.1177/1329878x8604200114.

Full text

Abstract:

For science on television in Australia, 1985 was an unusual year. There were two regular programs broadcast, instead off the more usual one. Further, one of these programs was shown on commercial TV: Beyond 2000, screened on the Channel 7 network. The other show was Quantum, the successor to the ABC's earlier program, Towards 2000. Both shows were being screened again in 1986. The main purpose of this paper is to analyse a sample of each of these two programs for the science content presented. A secondary purpose is to compare this analysis with the earlier analysis of Towards 2000 by Zadnik & Webb (1982).

APA, Harvard, Vancouver, ISO, and other styles

35

Saha, Nipa. "Advertising food to Australian children: has self-regulation worked?" Journal of Historical Research in Marketing 12, no. 4 (October 20, 2020): 525–50. http://dx.doi.org/10.1108/jhrm-07-2019-0023.

Full text

Abstract:

Purpose This paper aims to outline the historic development of advertising regulation that governs food advertising to children in Australia. Through reviewing primary and secondary literature, such as government reports and research, this paper examines the influence of various regulatory policies that limit children’s exposure to food and beverage marketing on practices across television (TV), branded websites and Facebook pages. Design/methodology/approach This paper reviews studies performed by the food industry and public health researchers and reviews of the evidence by government and non-government agencies from the early 19th century until the present day. Also included are several other research studies that evaluate the effects of self-regulation on Australian TV food advertising. Findings The government, public health and the food industry have attempted to respond to the rapid changes within the advertising, marketing and media industries by developing and reviewing advertising codes. However, self-regulation is failing to protect Australian children from exposure to unhealthy food advertising. Practical implications The findings could aid the food and beverage industry, and the self-regulatory system, to promote comprehensive and achievable solutions to the growing obesity rates in Australia by introducing new standards that keep pace with expanded forms of marketing communication. Originality/value This study adds to the research on the history of regulation of food advertising to children in Australia by offering insights into the government, public health and food industry’s attempts to respond to the rapid changes within the advertising, marketing and media industries by developing and reviewing advertising codes.

APA, Harvard, Vancouver, ISO, and other styles

36

KUZMINSKA, Yuliia M., Tetiana O. YEVTUKHOVA, Elina O. VASYLKONOVA, Dmytro I. BEDRII, Tetiana P. RIEPNOVA, and Oleg V. ZAKHARCHENKO. "Economic and Parametric Approach to the Creation and Functioning of the Advertising Project." Journal of Advanced Research in Law and Economics 11, no. 2 (March 31, 2020): 466. http://dx.doi.org/10.14505/jarle.v11.2(48).19.

Full text

Abstract:

Today, development is an integral part of the life of any company, including advertising. A distinctive feature of project-oriented companies is that they implement development activities through projects and programs, as well as apply a project approach to the implementation of current production advertising activities. Speaking of advertising, one should not forget that in the event of advertising on computer networks has become commonplace. Network advertising is not inferior to television, radio, or newspaper. With us, advertising on the networks is a new thing. In this study, it is accepted that during the entire life cycle, the advertising company/business develops either along the path of progress or the path of regression (the second half of the life cycle). For example, for a multidisciplinary company, some advertising businesses, reducing the size of existing advertising businesses, restructuring, etc., i.e. measures of regressive nature, can be aimed at positive qualitative changes – for better adaptation to the market, for higher competitiveness due to faster response to changes in the environment and etc. Thus, the entire life cycle of the company is a process of development, which is provided in the form of a sequence of advertising projects and programs of development of advertising business. And today, many companies, including the advertising industry, can be identified as project-oriented.

APA, Harvard, Vancouver, ISO, and other styles

37

Burns, Maureen. "A Brief History of Science Communication in Australia." Media International Australia 150, no. 1 (February 2014): 72–76. http://dx.doi.org/10.1177/1329878x1415000116.

Full text

Abstract:

Early science reporting in Australia – up to and including the 1940s – was often sourced from overseas. During and after World War II, attention turned to applied science, at first for the war effort and afterwards to rebuild the nation. From the late 1950s to the late 1970s, entrepreneurs in science and media in Sydney worked together to provide science material in commercial outlets as well as for the ABC. In the context of the space race, the Cold War and atomic energy, science communication flourished from the 1950s to the 1970s. Since then, science content has been widespread in the television schedules of commercial networks in forms such as children's television, lifestyle programs and news items, and is also apparent in community radio schedules as well as on ABC television and radio. Claims that Australia has little science communication may be based on too narrow a view of what constitutes science content.

APA, Harvard, Vancouver, ISO, and other styles

38

Konyukhova, E., and T. Kiseleva. "Social networks usage as a tool for developing an MVP model of advertising and information promotion based on interactive television services." Herald of the Siberian State University of Telecommunications and Informatics, no. 3 (September 18, 2021): 43–47. http://dx.doi.org/10.55648/1998-6920-2021-15-3-43-47.

Full text

Abstract:

The presence of interactive functions such as pause, rewind, and electronic programming of programs has served to popularize SMART television and gradually replace it with linear television viewing. The need to automate the process of managing the advertising and IP-TV information channel is an urgent task for the provider’s company. In this paper, we consider the integration of the TV platform with the billing and CRM- 1C system: Bitrix 24 as well as the use of social networks as a tool for developing the MVP model.

APA, Harvard, Vancouver, ISO, and other styles

39

Hermarani, Putu Arina, and Ni Made Ras Amanda Gelgel. "Strategi bisnis lembaga penyiaran lokal pt bali ranadha televisi (bali tv)." Jurnal Komunikasi Profesional 5, no. 4 (August 30, 2021): 372–83. http://dx.doi.org/10.25139/jkp.v5i4.3883.

Full text

Abstract:

Based on the KPID Bali website in 2020, PT Bali Ranadha Televisi is the first and only private local television broadcasting institution in Bali Province that is still active and persists in broadcasting local programs. The agency established a local television broadcasting station called Bali TV. The purpose of this study is to determine the business strategy of the local broadcaster PT Bali Ranadha Televisi. This qualitative research uses Niche Theory Analysis in Media Ecology. The results of this study are: 1) There are 6 types of local broadcast program content on Bali TV, 2) The target of audiences are from children to adults, 3) The capital used by Bali TV is human resources (HR), income from production costs of broadcast programs, advertising revenues, broadcast programs, and additional off-air programs, 4) Bali TV is referred to as a generalist media because it has various sources of life support.

APA, Harvard, Vancouver, ISO, and other styles

40

Nian, Tingting, Yuheng Hu, and Cheng Chen. "Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising." Information Systems Research 32, no. 2 (June 2021): 605–32. http://dx.doi.org/10.1287/isre.2020.0985.

Full text

Abstract:

In this paper, we exploit a large-scale TV program, the Super Bowl 2016, to investigate the impact of television program–induced emotions on viewers’ online word-of-mouth (WOM) behavior on Twitter toward the Super Bowl ads aired during the game. The results obtained from a difference-in-differences analysis support our hypotheses on the direct and congruence effects of television program–induced emotions. Findings on the direct effect suggest that television program–induced emotional shocks (e.g., frustration after a fumble or joyness after a touchdown) have a significant effect on the arousal and valence of viewers’ online WOM toward ads subsequently. We additionally find that a match between television program–induced emotional shocks and the emotional content of ads leads to a more significant increase in the arousal and more favorable valence of online WOM responses to ads subsequently. Our findings suggest that advertisers should pay attention to the emotional context of ads in which the ads are placed and the content of ads. It would be more optimal to allocate ads into different programs or different positions in a certain program such that the context of ads and the content of ads are carefully matched or contrasted, especially when ads are likely to stimulate positive feedback from the audience.

APA, Harvard, Vancouver, ISO, and other styles

41

Fossen, Beth L., and Alexander Bleier. "Online program engagement and audience size during television ads." Journal of the Academy of Marketing Science 49, no. 4 (March 3, 2021): 743–61. http://dx.doi.org/10.1007/s11747-021-00769-z.

Full text

Abstract:

AbstractThis research explores how television viewers’ online program engagement (OPE)—engagement in social media conversations about television programs—relates to audience size during ads in those programs. We leverage a multisource dataset of 8417 ad instances, volume and deviation measures of OPE activity (program-related Twitter mentions), and audience size during ads. We show that increases in OPE volume and positive deviations from the episode’s average level of OPE before an ad relate to higher ad audience size. To explain, we argue that OPE reflects viewers’ program involvement which attenuates their channel-changing behavior during ads. Positive OPE deviations moreover relate to higher ad audience sizes most strongly for earlier ads in a break. Our results help television networks and advertisers strategically determine ad placements for increased ad audience size by highlighting social episodes (characterized by high OPE volume) and social moments (characterized by positive OPE deviations) as attractive advertising environments.

APA, Harvard, Vancouver, ISO, and other styles

42

Miklosík, Andrej, Peter Starchon, Dana Vokounova, and Marína Korcokova. "The Future of TV Advertising Targeting Young Slovak Consumers." Marketing and Management of Innovations, no. 2 (2020): 122–38. http://dx.doi.org/10.21272/mmi.2020.2-09.

Full text

Abstract:

The consumer preferences and behavior should be considered with the purpose to implement marketing strategies in today's world successfully. It is crucial to understand how consumers find information and how the consumer decision-making process develops in time. Therefore, for advertisers, considering the behavior of their target audience is of paramount importance. Integrated marketing communication programs reflect the way online search and traditional and new media, such as smartphones, TV, and social media, influence consumer decision-making. Young consumers, often referred to as generations Y and Z, are very different from previous generations in terms of multimedia content consumption and their perception of television advertising. This paper aims at providing insights into this behavior, including actions that follow-up as a response to television advertising. Results of a quantitative study performed on a sample of 135 university students from Slovakia using a six-component behavior explanation model. The results reveal that it still can be beneficial to include television advertisements in the communication mix aimed at these young consumers. The investments in TV advertising campaigns could pay off. The advertisers and their agencies should respect the role of high search visibility in this process. In this case, the messages contained in TV advertisements have the potential to influence the purchasing behavior of young consumers. Thanks to achieving top ranking for the relevant brand, product, and campaign-related keywords, communication campaigns can become truly integrated. Thus, the component of search visibility directly influences the efficiency of marketing communication, contributing to enhanced business performance. Suggestions towards the optimization of the delivery of communication campaigns featuring TV advertising should target these consumers are presented based on the generated knowledge about their attitude towards and consumption of TV ads and subsequent behaviors. Keywords: consumer behavior, information research, integrated marketing communication, search visibility, television advertising, Slovakia.

APA, Harvard, Vancouver, ISO, and other styles

43

Munguía-Serrano, Ana, Lizbeth Tolentino-Mayo, Florence L. Théodore, and Stefanie Vandevijvere. "Nutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs." International Journal of Environmental Research and Public Health 17, no. 9 (April 29, 2020): 3086. http://dx.doi.org/10.3390/ijerph17093086.

Full text

Abstract:

(1) Background: Nutrient-poor, energy-dense food and beverage (F&B) advertisements influence children’s food preferences, consumption, and purchase requests, contributing to overweight and obesity. Objective: To characterize the nutritional quality of F&B advertised by product placement (PP) in Mexican television programs with the highest audience ratings for children. (2) Methods: A total of 48 h of television programs between December 2016 and January 2017 during the hours with the highest ratings for children were analyzed. Nutritional quality was assessed through the Mexican Ministry of Health (MMH-NPM), the World Health Organization Regional Office for Europe (WHO-Europe), and the Pan American Health Organization nutrient profile models (PAHO-NPM). (3) Results: A total of 119 F&B were broadcast, of which more than 60% were unhealthy according to the three nutritional models. Reality shows and movies presented the most PP advertising. The food category most frequently advertised was sugar-sweetened beverages (41.2%). F&B advertised in children’s programs had a higher content of energy, total fat, and saturated fat (p < 0.01). (4) Conclusion: The MMH-NPM was the most permissive and the PAHO-NPM was the strictest for evaluating nutritional quality. Mexico must strengthen the regulation of advertising to protect children from its negative effects on health.

APA, Harvard, Vancouver, ISO, and other styles

44

Nopita Sari, Mila Wahyuni, and Eka M. Taufani. "Strategi Hubungan Masyarakat Lembaga Penyiaran Publik Televisi Republik Indonesia Jambi dalam Mempromosikan Program Acara." MAUIZOH: Jurnal Ilmu Dakwah dan Komunikasi 4, no. 2 (December 16, 2019): 189–216. http://dx.doi.org/10.30631/mauizoh.v4i2.38.

Full text

Abstract:

This research is motivated by a phenomenon that occurs in the field of Public Relations (HUMAS) of the Republic of Indonesia Television Public Broadcasting Institution (LPP TVRI) Jambi. A strategy is needed by TVRI Jambi as times change where the interest of television viewers is decreasing due to competition from both private television and new media. The audience follows a style that has value. Therefore it is necessary to have a Public Relations in order to expand public knowledge about what programs exist at TVRI in order to increase the existence of TVRI Jambi. This study uses a qualitative method with a case study approach. Data collection methods used in the form of observation, documentation, and interviews with data analysis techniques, namely data reduction, data presentation, and data verification. The results of this study the authors found that the Public Relations Strategy in promoting TVRI Jambi programs to improve the quality of TVRI programs in the eyes of the public to better understand and know broadcasts on TVRI Jambi therefore Public Relations itself uses a communication strategy Public relations strategy, communication, advertising , sales promotion, publicity , corporate design The problems of Public Relations in promoting LPP TVRI programs in Jambi, weak human resources, PR efforts in promoting LPP TVRI Jambi programs in collaborating with other agencies.

APA, Harvard, Vancouver, ISO, and other styles

45

Anderson, Lara, and Heather Merle Benbow. "Cultural Indigestion in Multicultural Australia." Gastronomica 15, no. 1 (2015): 34–43. http://dx.doi.org/10.1525/gfc.2015.15.1.34.

Full text

Abstract:

In Australian public discourse food multiculturalism has been celebrated as a sign of the country’s openness to migrant cultures. Yet, as we show in this article, this apparent celebration of Australia’s ethnically diverse foodscape has emerged alongside a virulent culinary xenophobia at the level of public discourse. In particular, we identify how fears about Asian immigration are often expressed in a distaste for foreign food in the Australian media and official discourse. First, we demonstrate how an advertising campaign jointly funded by government and Australian industry deployed a xenophobic fear of contamination to encourage consumers to avoid food imports and buy Australian foods instead. We then look at how newspaper and television coverage of food poisoning in restaurants and food courts suggests a link between ethnicity and contamination. This analysis of a range of public attitudes to “foreign” foodstuffs highlights that the mainstream enjoyment of ethnic cuisines is not a panacea for long-standing xenophobic discourses.

APA, Harvard, Vancouver, ISO, and other styles

46

Kelly, Bridget, Ben Smith, Lesley King, Victoria Flood, and Adrian Bauman. "Television food advertising to children: the extent and nature of exposure." Public Health Nutrition 10, no. 11 (November 2007): 1234–40. http://dx.doi.org/10.1017/s1368980007687126.

Full text

Abstract:

AbstractObjectiveTo describe the pattern and prevalence of food and drink advertisements to children on commercial television in Sydney, Australia, and compare these with advertising regulations set out in the Children's Television Standards and results from a similar study in 2002.DesignData were collected by recording television from 06.00 hours until 23.00 hours on all three commercial channels from Sunday 14 May 2006 to Saturday 20 May 2006 (357 h). The study analysed advertisements in two children's viewing periods, one as defined in the 2002 study and the other according to current standards. Food advertisements were coded using 18 food categories and were analysed by time period and popular children's programmes.ResultsFood advertisements occurred in similar proportions during children's viewing hours and adult's viewing hours (25.5 vs. 26.9% of all advertisements, respectively), although there was a higher rate of high-fat/high-sugar food advertisements during children's viewing hours (49 vs. 39% of all food advertisements,P < 0.001). There were even more advertisements for high-fat/high-sugar foods during popular children's programmes, contributing to 65.9% of all food advertisements. Estimates of exposure indicate that children aged 5–12 years were exposed to 96 food advertisements, including 63 high-fat/high-sugar advertisements per week. Since 2002, there has been a reduction in overall food and high-fat/high-sugar food advertisements.ConclusionDespite reductions in overall levels of food advertising, children continue to experience high levels of exposure to food advertisements, which remain skewed towards unhealthy foods. Further food advertising regulation should be required to curtail the current levels of advertising of high-fat/high-sugar foods to children, to make them commensurate with recommended levels of consumption.

APA, Harvard, Vancouver, ISO, and other styles

47

Given, Jock. "“There Will Still Be Television but I Don’t Know What It Will Be Called!”: Narrating the End of Television in Australia and New Zealand." Media and Communication 4, no. 3 (July 14, 2016): 109–22. http://dx.doi.org/10.17645/mac.v4i3.561.

Full text

Abstract:

Australia and New Zealand, like other countries, have unique TV systems and practices that shape the possibilities enabled by emerging technologies, enterprises, behaviors and ideas. This article explores two recent articulations of the concept of television that have motivated ‘end of television’ narratives in the two countries. One is future-oriented – the introduction of online subscription video services from local providers like Fetch TV, Presto, Stan and from March 2015, the international giant Netflix. It draws on a survey of senior people in TV, technology, advertising, production, audience measurement and social media conducted in late 2014 and early 2015. The other is recent history – the switchover from analogue to digital terrestrial television, completed in both countries in December 2013. Digital TV switchover was a global policy implemented in markedly different ways. Television was transformed, though not in the precise ways anticipated. Rather than being in the center of the digital revolution, as the digital TV industry and policy pioneers enthused, broadcast television was, to some extent, overrun by it. The most successful online subscription video service in Australia and New Zealand so far, Netflix, talks up the end of television but serves up a very specific form of it. The article poses a slightly different question to whether or not television is ending: that is, whether, in the post-broadcast, digital era, distinctions between unique TV systems and practices will endure, narrow, dissolve, or morph into new forms of difference.

APA, Harvard, Vancouver, ISO, and other styles

48

Panda, Tapan K. "Sex-Oriented Advertising and its Impact on Attitude of Teenagers: Application of Behaviuoral Intention Model across Product Categories." Vision: The Journal of Business Perspective 9, no. 4 (October 2005): 15–26. http://dx.doi.org/10.1177/097226290500900402.

Full text

Abstract:

Use of Sex in advertising continues despite the public outcry against it. Exposing mature adults to sex based advertising often invites lesser criticism compared to advertising that targets teenagers. Its use in advertising is no more confined to adult programs on television or adult literature; its consequences are far reaching in the context of exposure through mass media. Although some level of sex content might help in selling, the real questions are: how much sex content is appropriate; when is the use of such content appropriate, and for which target audience. The present research aims to explore some of these questions through consumer data in which teenagers are shown a series of print and television advertisements with different degree of sex content for different product categories. This paper attempts to find out the effectiveness of sex based advertising on the overall attitude and behavioural intention of respondents by application of Fishbien Behavioural Intention Model. The paper tries to find out the relationship between the use of sex content in advertisements for commercial and non-commercial product category at different levels of depiction and behavioural intention towards product categories. The results show that the respondents find sex-content based advertisement to be in bad taste in the context of family setting and there is a relatively moderating effect on the behavioural intention of consumers upon exposure to commercial product advertisements.

APA, Harvard, Vancouver, ISO, and other styles

49

Cheung, Vivien Hui In, and Jimmy Chun Yu Louie. "Non-core food product advertising on free-to-air television in Hong Kong." Public Health Nutrition 23, no. 14 (June 11, 2020): 2457–66. http://dx.doi.org/10.1017/s1368980020000907.

Full text

Abstract:

AbstractObjective:To study the extent and nature of free-to-air television advertisements for non-core products (e.g., fast food or soda) directed at children in Hong Kong.Design:Television programs from two major Hong Kong free-to-air television channels airing between 06.00 and 24.00 hours from October 2018 to January 2019 were recorded. Eight nonconsecutive days (four weekdays and four weekend days) were selected for analysis. Pearson’s χ2 tests were conducted to compare the pattern of food advertisements by program categories, days of the week, television viewing periods and persuasive marketing techniques.Setting:Free-to-air television programs.Participants:Not applicable.Results:Of the 10 348 commercials identified, 18·4 % were for foods, and 35·2 % of these were for non-core items. Baby and toddler milk formula (19·5 %) were the most advertised food products, while the most frequently advertised non-core food was fast foods (12·3 %). There was a higher non-core to core product ratio during prime time than the children’s time slot (7 v. 1·7). Non-sports celebrity endorsement (27·1 %) was the most frequently used persuasive marketing technique overall, while that for non-core products was sensory characteristics (38·2 %). Most food product placements recorded were non-core products, mentions of local and fast food restaurants and recipe additions.Conclusions:Non-core products were highly advertised in Hong Kong, while core product advertising was infrequent. Regulations on junk food advertising in Hong Kong should focus on prime time, as well as on food product placement, to reduce children’s exposure to persuasive junk food marketing.

APA, Harvard, Vancouver, ISO, and other styles

50

Drew, Christopher. "The Spirit of Australia: Learning about Australian Childhoods in Qantas Commercials." Global Studies of Childhood 1, no. 4 (January 1, 2011): 321–31. http://dx.doi.org/10.2304/gsch.2011.1.4.321.

Full text

Abstract:

For over a decade the Qantas Spirit of Australia advertising campaign has worked to incite pride and nostalgia in Australian consumers. Its widespread success has led to four renewed television commercials, strategically released to coincide with key (inter)national sporting events, including the 2000 Sydney Olympics and the 2004 Rugby World Cup. All four Spirit commercials feature children singing Peter Allen's I Still Call Australia Home in picturesque global and national landscapes. As a result of the Spirit campaign's widespread success, Peter Allen's song has become almost synonymous with the Qantas brand. The iconic Spirit commercials are exemplary in (re)affirming the public consciousness towards Australian childhood identity. Exploring national issues of freedom, race, youth and adventure, the commercials are situated among diverse social signs that attempt to typify Australian children. Influenced by post-structural theoretical frames, the author analyses the ‘social’ semiotic dimensions of these advertisements. His intention is to contribute to understandings of the discursive constitution of Australian childhoods in advertising. The unique iconic status of the Spirit campaign, he argues, lies in its capacity to be commensurate with, and (re)affirm, Australia's public perceptions of self and community.

APA, Harvard, Vancouver, ISO, and other styles

Journal articles on the topic 'Advertising Television programs Australia'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles