Relevant bibliographies by topics / Advertising Television programs Australia

Academic literature on the topic 'Advertising Television programs Australia'

Author: Grafiati
Published: 10 December 2022
Last updated: 28 January 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Contents

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Advertising Television programs Australia.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Advertising Television programs Australia"

1

Potter, Anna. "Junk Food or Junk TV: How Will the UK Ban on JUNK Food Advertising Affect Children's Programs?" Media International Australia 125, no. 1 (November 2007): 5–14. http://dx.doi.org/10.1177/1329878x0712500103.

Full text
Abstract:
The implementation of a partial junk food television advertising ban in the United Kingdom is adding to the woes of commercial broadcasters already under pressure in a fiercely competitive multi-channel environment. The UK free-to-air channel ITV1 recently announced the closure of its children's programs production unit and children's television production in the United Kingdom has been described as being ‘in meltdown’. The United Kingdom represents a crucial market for Australian producers of children's programs, who have traditionally sourced up to 80 per cent of their production budgets from UK partners. Australian cultural policy is adding to the challenges facing these producers, through the demands inherent in the ‘C’ classification. If Australia is to remain committed to the provision of dedicated children's programs, alternative sources of funding will have to be found.
APA, Harvard, Vancouver, ISO, and other styles
2

Potter, Anna. "Junk Food or Junk TV: How will the Uk Ban on Junk Food Advertising Affect Children's Programs?" Media International Australia 125, no. 1 (November 2007): 5–14. http://dx.doi.org/10.1177/1329878x0812500103.

Full text
Abstract:
The implementation of a partial junk food television advertising ban in the United Kingdom is adding to the woes of commercial broadcasters already under pressure in a fiercely competitive multi-channel environment. The UK free-to-air channel ITV1 recently announced the closure of its children's programs production unit and children's television production in the United Kingdom has been described as being ‘in meltdown’. The United Kingdom represents a crucial market for Australian producers of children's programs, who have traditionally sourced up to 80 per cent of their production budgets from UK partners. Australian cultural policy is adding to the challenges facing these producers, through the demands inherent in the ‘C classification. If Australia is to remain committed to the provision of dedicated children's programs, alternative sources of funding will have to be found.
APA, Harvard, Vancouver, ISO, and other styles
3

Durkin, Sarah J., Kate Broun, Matthew J. Spittal, and Melanie A. Wakefield. "Impact of a mass media campaign on participation rates in a National Bowel Cancer Screening Program: a field experiment." BMJ Open 9, no. 1 (January 2019): e024267. http://dx.doi.org/10.1136/bmjopen-2018-024267.

Full text
Abstract:
Objectives and designThis field experiment aimed to compare bowel cancer screening participation rates prior to, during and after a mass media campaign promoting screening, and the extent to which a higher intensity campaign in one state led to higher screening rates compared with another state that received lower intensity campaign exposure.InterventionAn 8-week television-led mass media campaign was launched in selected regions of Australia in mid-2014 to promote Australia’s National Bowel Cancer Screening Program (NBCSP) that posts out immunochemical faecal occult blood test (iFOBT) kits to the homes of age-eligible people. The campaign used paid 30-second television advertising in the entire state of Queensland but not at all in Western Australia. Other supportive campaign elements had national exposure, including print, 4-minute television advertorials, digital and online advertising.Outcome measuresMonthly kit return and invite data from NBCSP (January 2012 to December 2014). Return rates were determined as completed kits returned for analysis out of the number of people invited to do the iFOBT test in the current and past 3 months in each state.ResultsAnalyses adjusted for seasonality and the influence of other national campaigns. The number of kits returned for analysis increased in Queensland (adjusted rate ratio 20%, 95% CI 1.06% to 1.35%, p<0.01) during the months of the campaign and up to 2 months after broadcast, but only showed a tendency to increase in Western Australia (adjusted rate ratio 11%, 95% CI 0.99% to 1.24%, p=0.087).ConclusionsThe higher intensity 8-week television-led campaign in Queensland increased the rate of kits returned for analysis in Queensland, whereas there were marginal effects for the low intensity campaign elements in Western Australia. The low levels of participation in Australia’s NBCSP could be increased by national mass media campaigns, especially those led by higher intensity paid television advertising.
APA, Harvard, Vancouver, ISO, and other styles
4

Abernethy, Avery M. "Television Exposure: Programs vs. Advertising." Current Issues and Research in Advertising 13, no. 1-2 (March 1991): 61–77. http://dx.doi.org/10.1080/01633392.1991.10504959.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Wang, Jianmin, Yi Liu, Ting Xie, and Yuchu Zuo. "Weight-Aware Multidimensional Advertising for TV Programs." International Journal of Ambient Computing and Intelligence 5, no. 4 (October 2013): 1–11. http://dx.doi.org/10.4018/ijaci.2013100101.

Full text
Abstract:
Given ongoing developments in the digital television industry, the consumption habits of consumers are substantially influenced by advertisements, which become the main revenue source for TV broadcasters. Therefore, the effective deployment of advertisements is necessary. Digital television is a thriving sector and the number of channels continues to increase, so that the various dimension information of data on electronic programming guides overwhelm the advertisement recommendation systems for TV programs. In this paper, considering the viewing scenarios the users viewed in the different types of television program, the authors present a weight-aware multidimensional model approach that focuses on the different weights of advertisement or program content parameters and their interrelationship. Furthermore this study is the first attempt at applying the approach to advertisement recommendation. The authors introduce an empirical measure for obtaining the weight values of dimensions, and present the similarity measure model, which enhances accuracy and convergence in advertisement recommendations. The experiment and evaluation show that our approach outperforms the previously reported fuzzy clustering technique.
APA, Harvard, Vancouver, ISO, and other styles
6

White, Leanne. "Qantas still calls Australia home: The spirit of Australia and the flying kangaroo." Tourist Studies 18, no. 3 (July 18, 2018): 261–74. http://dx.doi.org/10.1177/1468797618785617.

Full text
Abstract:
An analysis of images of Australia in Qantas television advertising is undertaken in this article. The phenomenon of ‘commercial nationalism’ is investigated through a close textual analysis of Qantas advertisements broadcast via mainstream media, in particular television, between 1987 and 2017. The advertisements are examined by undertaking a semiotic analysis. The research methodology also combines shot combination analysis and a reading of the visual and acoustic channels of the advertisement. In examining some of the key Qantas advertising campaigns in popular media over the past 30 years, it is revealed that the significant airline and tourism company Qantas has sung loudly to the tune of nationalism for the benefit of their business.
APA, Harvard, Vancouver, ISO, and other styles
7

Escalon, Hélène, Didier Courbet, Chantal Julia, Bernard Srour, Serge Hercberg, and Anne-Juliette Serry. "Exposure of French Children and Adolescents to Advertising for Foods High in Fat, Sugar or Salt." Nutrients 13, no. 11 (October 23, 2021): 3741. http://dx.doi.org/10.3390/nu13113741.

Full text
Abstract:
Food marketing of products high in fat, sugar and salt (HFSS), including television advertising, is one of the environmental factors considered as a contributor to the obesity epidemic. The main objective of this study was to quantify the exposure of French children and adolescents to television advertisements for HFSS products. TV food advertisements broadcast in 2018 were categorized according to the Nutri-Score of the advertised products. These advertisements, identified according to the days and times of broadcast, were cross-referenced with audience data for 4- to 12-year-olds and 13- to 17-year-olds. More than 50% of food advertisements seen on television by children and adolescents concerned HFSS products, identified as classified as Nutri-Score D and E. In addition, half of advertisements for D and E Nutri-Score products were seen by children and adolescents in the evening during peak viewing hours, when more than 20% of both age groups watched television. On the other hand, during the same viewing hours, the percentage of children and adolescents who watched youth programs, the only programs subject to an advertising ban, was very low (<2%). These results show that the relevance of regulating advertising at times when the television audience of children and adolescents is the highest and not targeted at youth programs, in order to reduce their exposure to advertising for products of low nutritional quality.
APA, Harvard, Vancouver, ISO, and other styles
8

Hebden, Lana, Lesley King, Josephine Chau, and Bridget Kelly. "Food advertising on children's popular subscription television channels in Australia." Australian and New Zealand Journal of Public Health 35, no. 2 (March 7, 2011): 127–30. http://dx.doi.org/10.1111/j.1753-6405.2011.00610.x.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Kinal, Jarosław. "Media Market as an Example of a Deregulated Market: Historical and Social Analysis of the Local Media." European Journal of Sustainable Development 8, no. 5 (October 1, 2019): 146. http://dx.doi.org/10.14207/ejsd.2019.v8n5p146.

Full text
Abstract:
The media market consists of: media (media, ie television, radio and printed press, as well as new media in the domain), their recipcom and filter, and so-called. regulators, that is organizations and institutions that control media activities (note: Internet content is not a regulation format). The National Council of Radio Broadcasting and Television controls the content of television broadcasting and analyzing programs as well as receiving and receiving concessions. The Office of Electronic Communications assigns and controls the subject of technical possibilities of broadcasting radio and television programs. Citizens' organizations that oversee media activities. These include industry organizations, e.g. journalistic associations. The media are businesses. To the fact that in their activity they are guided not only by interest, openness or mission, but also by financial profit. There are three basic ways to fund the media. Public media owned by the public is financed from the subscription and advertising. The money from the subscription is spent on the so-called mission, advertising revenue - for other purposes (eg entertainment programs). Commercial media is financed from private capital and advertising. Social media (do not mistake them for social networking sites). Setting up and running a television or radio station for a very expensive investment. The media market 1 is available only to you. To, that the value of the collection program along with its popularity. Therefore, more people watched the video, the more you have to pay for advertising during this broadcast. To make as much money as possible, senders need to care about the attractiveness of the program. To do it in various ways, e.g. to decide to profile the program. Universal programs are suitable for various types of programs: entertainment, educational, information etc. Thematic programs such as: culture, sport or motorization.Keywords: media, labor market, local media, Poland, open market
APA, Harvard, Vancouver, ISO, and other styles
10

Li, Shiying, Jialu Ye, Mark Blades, and Caroline Oates. "Foods shown on television in China." Chinese Sociological Dialogue 1, no. 2 (December 2016): 120–39. http://dx.doi.org/10.1177/2397200916686761.

Full text
Abstract:
This study investigates advertising aimed at children and the food environment in children’s programs broadcast on the China Central Television network. The study documented how foods were shown in television advertisements and editorial content. Findings show that children were exposed to a large number of unhealthy food advertisements. In addition, the advertising appeals used in the television advertisements were similar to those used in Western countries. As part of the socialization process, the television advertisements may have a negative influence on children’s health in China.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Advertising Television programs Australia"

1

Lin, Daniel. "Asset specificity and network control of television programs." Fairfax, VA : George Mason University, 2007. http://hdl.handle.net/1920/2955.

Full text
Abstract:
Thesis (Ph. D.)--George Mason University, 2007.
Title from PDF t.p. (viewed Jan. 21, 2008). Thesis director: Donald J. Boudreaux. Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Economics. Vita: p. 134. Includes bibliographical references (p. 127-133). Also available in print.
APA, Harvard, Vancouver, ISO, and other styles
2

Lisosky, Joanne M. "Controlling children's channels : comparing children's television policies in Australia, Canada, and the United States /." Thesis, Connect to this title online; UW restricted, 1997. http://hdl.handle.net/1773/6171.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Mitra, Sukanya. "A study of the impact music videos have had on production techniques in relation to network television programs and commercials." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1986. http://www.kutztown.edu/library/services/remote_access.asp.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Antecol, Michael. "Effects of individually-focused v. structurally-focused arguments in anti-smoking television commercials /." free to MU campus, to others for purchase, 1998. http://wwwlib.umi.com/cr/mo/fullcit?p9924861.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Supthawechaikul, Oranee. "Analyzing the amount and type of information that is presented in Thai television commercials." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2199.

Full text
Abstract:
The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.
APA, Harvard, Vancouver, ISO, and other styles
6

Tribunella, Kari. "A content analysis of alcohol incidents on ABC, CBS, FOX, and NBC during prime-time television in 2001." Virtual Press, 2001. http://liblink.bsu.edu/uhtbin/catkey/1221307.

Full text
Abstract:
Within the past twenty years, an abundant amount of research has been done on how alcohol advertising and alcohol portrayals affect society. The most common studies have examined the influence alcohol advertising and alcohol portrayals have or do not have on adolescents, the relationship between alcohol content and the level of consumption, and how adults and under-age drinkers perceive drinking incidents.The present study is a content analysis examining how four networks- ABC, CBS, FOX, and NBC vary in the amount of alcohol incidents shown in prime-time programming.The two-week study began on Sunday, May 20, 2001 and ended on Saturday, June 2, 2001 from 8 to 11 p.m. each evening. Alcohol incidents were classified as either a physical or verbal reference, as well as an appearance. Physical references were further categorized as the type of theme represented, the venue of the incident, and the type of drink involved.The findings suggest that the FOX and NBC networks air programs that present more alcohol incidents and themes of socialization than ABC and CBS. Therefore the researcher concludes that because of the target audience age is younger for FOX and NBC, these networks are more inclined to show more alcohol incidents and socialization themes versus the ABC and CBS networks, which have an older target viewing audience.
Department of Journalism
APA, Harvard, Vancouver, ISO, and other styles
7

Sandefur, Sarah Jo. "Beyond "Sesame Street": Early literacy development in educational television programs from Australia, New Zealand, the United Kingdom, and the United States." Diss., The University of Arizona, 1995. http://hdl.handle.net/10150/187434.

Full text
Abstract:
This study addresses the potential of preschool educational television programs to contribute to the literacy development of young children. Unlike the vast majority of television-related research undertaken in the United States, this examination is not limited to nationally-produced programming, but looks to other English-speaking countries for an international perspective on the problems and possibilities of literacy series developed for young children. Ten preschool educational television programs from Australia, New Zealand, the United Kingdom, and the United States are examined via a videotape content analysis to determine the literacy potential of these program "texts." The literacy potential of children's broadcast texts has been determined within a broad framework of holistic language and learning theories developed by such researchers as Cambourne, Dewey, Eisner, Goodman, Harste, Holdaway, Rosenblatt, Smith, Vygotsky, and others. By composing a narrative of each sample episode; analyzing each program's use of visual, formic, and linguistic codes; constructing an argument for the applicability of holistic theories to television texts; and ultimately examining each sample episode through a holistic lens, a view of literacy-directed programming as it presently exists in four English-speaking countries is developed. The findings suggest that holistic learning principles applied to television texts hold great potential in providing valuable literacy-focused television events to children. Elements in the sample programs such as thematic integrity, explorations of ideas and concepts through sign systems, emphasis on child participation, language and ethnic diversity, regular inclusion of print on the screen from a variety of quality children's literature, and frequent inclusion of literacy events with children and adults demonstrated holistic principles in the sample episodes and contributed to the literacy potential of preschool programming. Characteristics of the episodes such as randomness, isolation of language subsystems from language wholes, failure to present literacy demonstrations, and exclusion of children from the visual text suggested ineffective television texts from which children had little opportunity to construct meaning. Concluding remarks explore the development of a prototypical holistic television program for preschoolers and suggest the benefits of such broadcast programs for children, their parents, media researchers/producers, and educators.
APA, Harvard, Vancouver, ISO, and other styles
8

Ratliff, Kari. "Life & Lifestyle Makeovers: The Promotion of Materialism in Extreme Makeover: Home Edition." Oxford, Ohio : Miami University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1185292633.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Papandrea, Franco. "Cultural regulation of Australian television programs." Phd thesis, 1996. http://hdl.handle.net/1885/144362.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

White, Leanne. "Commercial nationalism: images of Australia in television advertising." Thesis, 1994. https://vuir.vu.edu.au/15218/.

Full text
Abstract:
This thesis is concerned with examining images of Australia and Australians in television advertising. The phenomenon of commercial nationalism will be primarily investigated through an analysis of advertisements broadcast on television during Australia's Bicentennial year in 1988, while a smaller sample of advertisements from 1989 to 1994 will also be examined. This research will also examine the ways in which commercial nationalism - the adoption of national signifiers in the marketplace, is related to the overall themes and symbols of official nationalism - the promotion of nationalism by the nation-state.
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Advertising Television programs Australia"

1

Park, Joo-Yeun. Programm-Promotion im Fernsehen. Konstanz: UVK Verlagsgesellschaft, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Wenn Eigenwerbung zum Programm wird: Zur On-Air-Promotion im deutschsprachigen Fernsehraum : eine qualitative und quantitative Textanalyse. Bern: Lang, 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Evans, Craig Robert. Marketing channels: Infomercials, and the future of televised marketing. Englewood Cliffs, N.J: Prentice Hall, 1994.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Evans, Craig R. Marketing channels: Infomercials, and thefuture of televised marketing. Englewood Cliffs, N.J: Prentice Hall, 1994.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Seminar on Broadcasting Research: Experiences and Strategies (1989 Paris, France). Seminar on Broadcasting Research--Experiences and Strategies, Paris (France), 25th-27th January, 1989. Amsterdam: ESOMAR, 1989.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Carole, Macklin M., and Carlson Les, eds. Advertising to children: Concepts and controversies. Thousand Oaks, Calif: Sage Publications, 1999.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Commission, Monopolies and Mergers. Television broadcasting services: A report on the publicising, in the course of supplying a television broadcasting service, of goods supplied by the broadcaster. London [England]: HMSO, 1992.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Casimir, Jon. The Gruen Transfer. Pymble, N.S.W: HarperCollins Publishers, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

United States. Congress. House. Committee on Energy and Commerce. Children's Television Practices Act of 1988: Report together with dissenting views (to accompany H.R. 3966) (including cost estimate of the Congressional Budget Office). [Washington, D.C.?: U.S. G.P.O., 1988.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

United States. Congress. House. Committee on Energy and Commerce. Children's Television Practices Act of 1988: Report together with dissenting views (to accompany H.R. 3966) (including cost estimate of the Congressional Budget Office). [Washington, D.C.?: U.S. G.P.O., 1988.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Advertising Television programs Australia"

1

Xie, Guang-Xin, Eda G. Atay, Lynn R. Kahle, and Karen Ring. "Effective Advertising Decisions in Television Sports Programs." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 290–94. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_122.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Khadraoui, Momouh, Béat Hirsbrunner, D. Khadraoui, and F. Meinköhn. "Multimedia Standards for iTV Technology." In Encyclopedia of Multimedia Technology and Networking, Second Edition, 1008–16. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch136.

Full text
Abstract:
Forms of broadcast media, such as TV and radio, are considered passive because the consumer simply receives the message and does not choose whether or not view or to listen (other than by changing the channel). Interactive television (iTV) is changing this. It gives users control over the programs they receive, as well as a range of online services such as electronic programming guides, e-mail, e-commerce, games, interactive advertising, video on demand (VOD), and Web browsing. This is taking place by creating enhanced programming and offering compelling interactive services. The iTV market is growing at a remarkable rate. Its services have been launched across many countries, including in much of Europe and the U.S. According to the state of interactive TV 2005 report from Kagan Research at present (http://www.kagan.com/), 34.1 million households subscribe to iTV services, and the number of subscribers is expected to reach 69 million by 2009. Revenues from electronic transactions for games, television, or t-commerce (television commerce), and interactive advertising are estimated to reach $2.4 million by 2009. During the same period, we estimate that the interactive services segment will generate $780 million in operator revenue or cable, digital broadcast satellites (DBS), and telecoms. The switch from analog TV to digital television is referred to as the digital TV (DTV) transition. We expect that in the coming decade most broadcast signals will become digital. In 1996, the U.S. Congress authorized the distribution of an additional broadcast channel to each TV broadcaster so that they could introduce DTV service while simultaneously continuing their analog TV broadcasts (http://www.dtv.gov/consumercorner.html). In Europe several countries have already started making digital transmissions, and gouvernment has developed a roadmap that indicates when all transmissions will be digital. For the industry point of view, over the past few years it has been developing and selling devices for digital transmission and reception. The growing integration trend between personal computers and digital TV will affect the birth of new emerging markets for interactive TV broadcasting and Web TV. They can offer several different simultaneous TV programs, with visual and sound quality that is equal to or better than what is generally available nowadays. In addition, broadcasters can simultaneously transmit a variety of other information through a data bit stream to both enhance TV programming and to provide entirely new services (http://www.dtv.gov/consumercorner.html). Both set-top boxes (STB) and DTV are able to handle digital content. The advantages of DTV consist of audio and video quality improvement, providing more channels, more languages per channel, and additional data, for instance applications delivering.
APA, Harvard, Vancouver, ISO, and other styles
3

Lewis, Tom. "“Until I’m Dead or Broke”." In Empire of the Air, 300–329. Cornell University Press, 2021. http://dx.doi.org/10.7591/cornell/9781501759321.003.0013.

Full text
Abstract:
This chapter assesses the gradual fade out of AM as listeners prefer the finer quality of sound and static-free reception that FM offered. It looks at how commercial broadcasters use the Federal Communications Commission, the power of advertising, and the new power of television to hinder the postwar development of FM. Certainly, no communications executive worked more assiduously than David Sarnoff to cultivate a cordial spirit of cooperation between RCA and members of the commission. Looking to the end of the war and the new era of communications that would come with peace, the chapter then recounts the hearings in the fall of 1944 about frequency allocations in the radio spectrum. It discusses the changes in the allocation of the spectrum and changes in the power of FM stations. The chapter delves into the changes in band frequency allocation, the adoption of the single market plan, and the duplication of AM programs. It then reviews how this dulled the threat of FM to the network broadcast industry and denied Howard Armstrong the chance to collect great sums on his invention.
APA, Harvard, Vancouver, ISO, and other styles
4

Host, Jim, and Eric A. Moyen. "Back to Kentucky and Bundled Rights." In Changing the Game, 126–39. University Press of Kentucky, 2020. http://dx.doi.org/10.5810/kentucky/9780813179551.003.0009.

Full text
Abstract:
While Host expanded corporate partnerships with the NCAA, he also obtained control of the marketing rights for multiple universities. In addition to the University of Texas, HCI began to work with Purdue, Florida State, Notre Dame, and other schools. While HCI expanded nationally, Host also won back the broadcasting and media rights to University of Kentucky (UK) sports. This time, Host took what he had learned with the NCAA and other universities and introduced a new innovation in intercollegiate athletics: bundled rights. Corporate sponsors signed up to be official partners with UK, and the deals included advertising across print, radio, and television markets. The bundled rights model became the standard template for individual universities and their sports marketing programs. At UK, Host and athletic director CM Newton brought in Rick Pitino as the new head men’s basketball coach, after PJ Carlesimo turned down the position. Pitino resurrected the basketball program and helped prove that the bundled rights model worked. Host Communications then looked to replicate the model at other universities.
APA, Harvard, Vancouver, ISO, and other styles
5

Hamburg, David A., and Beatrix A. Hamburg. "Media as an Educational System: Can the Media Help?" In Learning to Live Together. Oxford University Press, 2004. http://dx.doi.org/10.1093/oso/9780195157796.003.0018.

Full text
Abstract:
The media, even in democratic societies, have been faulted for glorifying violence, especially in the entertainment industry. And we have seen how the harsh use of hateful propaganda through the media, by nationalist and sectarian leaders, can inflame conflicts in many parts of the world. The international community can support media that portray accurate information on current events, show constructive relations between different groups, and report instances in which violence has been prevented. Foundations, commissions, and universities can work with broadcasters to help provide responsible, insightful coverage of serious conflicts. For example, through constructive interactions with the Carnegie Commission on Preventing Deadly Conflict, CNN International moved to balance coverage of violence and strategies for peaceful conflict resolution. Social action for prosocial media may become an effective function of nongovernmental organizations, similar to their achievements in human rights. Research findings have established a causal link between children’s television viewing and their subsequent behavior in the United States and a variety of other countries (e.g., Australia, Finland, Israel, the Netherlands, Poland). Both aggressive and prosocial behaviors can be evoked, depending on the content of programs. There is no reason to assume that the impact of movies is substantially different. As early as age 2, children imitate behaviors (including violent behaviors) seen on television, and the effects may last into their teen years. Must violent content predominate forever? How can the media help to prevent deadly conflicts in the future? The proliferation of media in all forms constitutes an important aspect of globalization. Films, television, print, radio, and the Internet have immense power to reach people with powerful messages, for better and worse. At present, the United States is largely responsible for the output of film and television content seen by people worldwide. But advances in technology are making it increasingly feasible for media to be produced in all parts of the world—all too often with messages of hate, and they may become even more dangerous than the excessive violence in U.S. television and movies. Films have great, unused potential for encouraging peace and for nonviolent problem solving. They entertain, educate, and constitute a widely shared experience.
APA, Harvard, Vancouver, ISO, and other styles
6

"37). Indeed, rumour had it that one of them, En cas de bonheur, was nicknamed En cas de déprogrammation (In Case of Happiness/In Case of Cutting from the Schedules) (Pélégrin 1989: 37). The third and least powerful element in this force field is the British contribution to French TV serial fiction. As the French preference for the high(er) cultural mini-series might lead one to expect, British production is represented by BBC-style middle-brow costume dramas such as The Forsyte Saga, rather than by such soaps as Coronation Street or EastEnders, neither of which had been screened in France when Neighbours opened. This triangular force field of high-gloss prime-time American soaps and high(er) cultural French and British costume and psychological dramas afforded no familiar televisual footholds for a Neighbours. It landed in a limbo, possibly ahead of its time, but certainly lost in 1989. Whereas its register of the everyday proved readily assimilable to the British aesthetic discourse of social realism exemplified by such community-based soaps as Brookside, EastEnders, and even Coronation Street, such a discourse is in France found less in soaps than in quite another genre, the policier. Simultaneously, Neighbours fails to measure up to two key expectations of French television serial fiction: its psychological characterization with psychologically oriented mise-en-scène, and its polished, articulate dialog involving word-games and verbal topping (Bianchi 1990: 100–101). The second and third factors working against Neighbours’s French success are linguistic and to do with television imports. Both the unfamiliarities of the English language and of other Australian televisual product doubtless played their part in Neighbours’s failure in France. Linguistically, France is more chauvinist than such European countries as Holland, Belgium, and Germany, where Australian and British soap operas and mini-series are much more widely screened. And apart from short runs of Young Doctors, A Country Practice, and a few oddball exports, Australian televisual material is known best through the mini-series All the Rivers Run, The Thornbirds, and Return to Eden (which was successful enough on TF1 in 1989 for La Cinq to rescreen it in 1991). This is a far cry from the legion Australian soaps which paved the way for Neighbours in Britain. All in all, the prospects for Neighbours in France were not promising. In the event, as in the USA, it secured no opportunity to build up its audience. Antenne 2 declined to discuss the brevity of its run or its (too) frequent rescheduling. Catherine Humblot, Le Monde’s television commentator, sees a “French mania for change in television scheduling” as a widespread phenomenon: “if a programme has no immediate success, then they move it” (Humblot 1992). Rolande Cousin, the passionate advocate of Neighbours who had previously sold Santa Barbara and Dallas in France, adds that Antenne 2’s lack of confidence in the Australian soap may have been exacerbated by its employment policy of the time of offering golden handshakes to its experienced management and installing young blood. This would have arisen from Antenne 2’s difficulties finding adequate advertising revenue to support its." In To Be Continued..., 127. Routledge, 2002. http://dx.doi.org/10.4324/9780203131855-29.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Advertising Television programs Australia"

1

Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, December 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

Full text
Abstract:
The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia. Its population is booming and its local governments are working together to establish world-class communications, transport and health infrastructure, while maintaining the integrity of the region’s much-lauded environment and lifestyle. As a result, the Sunshine Coast Council is regarded as a pioneer on smart city initiatives, while Noosa Shire Council has built a reputation for prioritising sustainable development. The region’s creative economy is growing at a faster rate that of the rest of the economy—in terms of job growth, earnings, incomes and business registrations. These gains, however, are not spread uniformly. Creative Services (that is, the advertising and marketing, architecture and design, and software and digital content sectors) are flourishing, while Cultural Production (music and performing arts, publishing and visual arts) is variable, with visual and performing arts growing while film, television and radio and publishing have low or no growth. The spirit of entrepreneurialism amongst many creatives in the Sunshine Coast was similar to what we witnessed in other hotspots: a spirit of not necessarily relying on institutions, seeking out alternative income sources, and leveraging networks. How public agencies can better harness that energy and entrepreneurialism could be a focus for ongoing strategy. There does seem to be a lower level of arts and culture funding going into the Sunshine Coast from governments than its population base and cultural and creative energy might suggest. Federal and state arts funding programs are under-delivering to the Sunshine Coast.
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Advertising Television programs Australia' for particular source types:
Journal articles Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography