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1
Malefyt, Timothy De Waal. "Writing Advertising: the Production of Relationships in Historical Review." Journal of Business Anthropology 1, no. 2 (November 6, 2012): 218. http://dx.doi.org/10.22439/jba.v1i2.3942.
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This article examines a range of writings on advertising. It shows that advertising has been written about as instrumental to an emerging capitalistic market, touted as a flamboyant lifestyle in autobiographical tales of charismatic advertising leaders, depicted as a coercive tool of manipulation for creating false desires in consumers, and analyzed for its complex social and political relations among its internal divisions and suppliers. I argue that the many ways advertising is written about reveal an ever-changing structural alignment within advertising itself, in what Pierre Bourdieu (1993) calls a field of strategic relations and possibles. In this, advertising, as well as the writing about advertising, is shown from a shifting ‘production of relations’ relative to economic, political, social and self-intended issues. The article concludes with possible future directions that writings on advertising will take.
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Simić, Nataša, and Sonja Živojinović. "Social networks: A modern approach to advertising." Ekonomski signali 15, no. 1 (2020): 1–11. http://dx.doi.org/10.5937/ekonsig2001001s.
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Global technological progress has significantly affected public relations. New communication technologies have enabled creation of competent markets. Development of modern technology affected the production of the so-called personal products which have been created based on knowledge of consumer demands and needs. Pursuant to that, the communication is based on two-sidedness, and the central point of interactive public relations is taken by communication model "one on one" and "many to many", instead of the communication model which is directed toward masses, where the dominant direction is "one to many". There is a high degree of consent on the role and significance of social networks at all levels, starting from the global corporate success to resolution of daily problems of individuals. One of the most important problems is the safety of companies' appearance in the cyber space. This paper is supposed to point out to the advantages, as well as dangers with which companies face when conquering their "piece" of cyber space.
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Orlov, M. Yu. "Commercial cartography of Russia in the period of New Economic Policy." Geodesy and Cartography 942, no. 12 (January 20, 2019): 50–60. http://dx.doi.org/10.22389/0016-7126-2018-942-12-50-60.
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The development of digital technologies in the world influences developing national cartography and especially such segment as commercial cartography greatly. Maps and atlases have taken on a new form and the economic and financial aspects have changed at the same time. If some time ago publishers of Cards earned on circulation,nowadays it is possible to use marketing and advertising technologies to recoup expenses for creation of cartographic production. In order tounderstand in which direction to move it is necessary to study the past properly. The author attempts to study the development of commercial cartography in the period of NEP (new economic policy) of the Soviet Government in 1920s to define the connection between the development of cartography and changes in social and economic conditions. We study the period when there was a need to use a geographic map as an advertising bearer, and consider in detail the cartographic works in which commercial advertising was used. The review and analysis of the issues related to the emergence of the basic advertising rules in maps and atlases as well as the relationship between the subject of cartographic works and the content of advertising modules. The application of social advertising in the early 20th century and versions of advertising texts and modules in maps and atlases are shown.
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Garzaro, Daniela Menezes, Luís Fernando Varotto, Marcelo Carvalho, and Samara De Carvalho Pedro. "Interactivity and engagement: a systematic review of academic production in marketing." Revista Brasileira de Marketing 18, no. 3 (January 6, 2020): 246–65. http://dx.doi.org/10.5585/remark.v18i3.16374.
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Purpose: This study aimed to identify the current direction of research on interactivity and engagement, specifically in the field of marketing, evaluating in-depth the main themes and methods of studied research, indicating new directions for future research.Method: From journals listed in the Web of Science, a systematic review of the literature was carried out through textual statistics analysis with the Iramuteq software. We conducted an in-depth analysis of 40 articles on the subject of engagement and interactivity.Results: We identified that the theme is studied in several environments, such as online environment, social communities, social media ads, games advertising and mobile telephony. The textual analysis indicates that the most frequent relation is related to the studies of branding. This work also identified that most of the research was carried out in the United States, and the most used approach was quantitative, primarily with the use of structural equation modeling.Theoretical contributions: This work contributes to consolidate the academic research in interactivity and engagement in the field of marketing. It shows that interactivity is directly related to engagement and its cognitive and affective commitment, generating an active relationship with technology, which influences satisfaction, trust and commitment.Originality/relevance: This study presents the most recent studies and presents relevant research gaps on the topic of engagement and interactivity, reinforcing its current relevance and increasing importance in marketing research.
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Ilchenko, T. V. "The Role of Marketing Instruments in the Innovative Development of Agrarian Enterprises." Business Inform 10, no. 513 (2020): 460–68. http://dx.doi.org/10.32983/2222-4459-2020-10-460-468.
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At present, intensification of innovation activity is recognized as the priority direction in the operation of agrarian enterprises. It is determined that this, first of all, requires the formation of a qualitatively new system of marketing provision for innovative development of agricultural producers, introduction of modern information and communication technologies, and the use of digital marketing instruments. Therefore, the research is aimed at substantiating and developing proposals to improve the effectiveness of innovative development of agrarian enterprises with the use of marketing instrumentarium. To achieve the aim, research methods such as analysis and synthesis, comparison, generalization, statistical analysis, structural and logical method, systematization are applied. The indicators of innovative development of food production enterprises are analyzed in accordance with KVED-2010. The key factors that determine the feasibility of using marketing instrumentarium in the innovative development of agrarian enterprises are identified. The main advantages of using information and communication technologies as an important marketing instrument in the innovative activities of agrarian enterprises are defined. Global trends in the development of the digitalization process in agriculture are examined. The peculiarities of digital channels for the promotion of agrarian products are considered, which include content marketing (SEO, SERM, SMM, PR content, e-mail marketing, ORM); digital advertising (contextual, targeted, media advertising); multichannel promotion; web-analythics. The directions of intensification of innovation activities of agrarian enterprises with the use of marketing instruments are defined, which are conventionally systematized by eight groups: operational response; budget optimization; remote mode and taking care of the team; assistance to agrarian business through the growth of corporate social responsibility and implementation of social initiatives; marketing strategy adjustments; transformation of communication mix and portfolio of innovative products; e-com enhancement, focus on trade marketing.
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Troyak, I. S. "Siberian museums in the regional publishing landscape: traditions and new trends in the early XXI century." Bibliosphere, no. 4 (December 30, 2016): 75–79. http://dx.doi.org/10.20913/1815-3186-2016-4-75-79.
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The basic directions of museum publishing activity in Siberia in 2001-2015 are studied. Publications prepared by government and some private museums in the region are represented. Attention is paid to the introduction of new technologies in traditional forms of museum activity, which is implemented in particular through the production of e-publications or text placement on a museum site. It noted the lack of advertising of publications by Siberian museums that hinders their promotion to readers.
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Yakubiv, Valentyna, and Iryna Boryshkevych. "Forming the strategy to increase the competitiveness of the restaurant business enterprises." Regional Economy, no. 1(95) (2020): 144–53. http://dx.doi.org/10.36818/1562-0905-2020-1-15.
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The development of a modern restaurant business depends to a large extent on the adaptation of the enterprises to the new conditions of management in market conditions. This process involves increasing the competitiveness of restaurants and ensuring the creation of competitive advantages in times of market volatility. Enterprise competitiveness management is a set of measures aimed at systemic improvement of the production process, constant search for new sales channels, new customer groups, service improvement, advertising. It should be considered as an integral part of the enterprise management system. The article analyzes the role of strategic behavior of restaurant business executives in increasing competitive advantages and increasing the level of profitability of the company. Criteria related to the development of the vision and mission of the enterprise are considered. A typical strategy for increasing the competitiveness of restaurant business enterprises using the “tree of purpose” method has been developed. This strategy includes four key strategic areas: manufacturing, marketing, staffing, and technology. Within each direction, tactical goals for increasing competitiveness have been formed. The direction of production involves the realization of the following goals: updating of the main menu, development of seasonal dishes and drinks, replacement of imported raw materials with local ones, provision of catering services, development of non-waste production. The marketing goals include the following: development of the official site, promotion in social networks, creation of a closed club, holding thematic parties, development of gift certificates, development of QR codes in the menu. The staff aims to achieve the following goals: development of an effective motivation system, organization of training for workers and workshops from partners. For the technologies, the tactical goals are the following: the introduction of coffee-printing technology, the mobile waiter, and the use of creative IT technologies.
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Bretones, Paulo S. "Astronomy Education Research: Impact and Future Directions." EPJ Web of Conferences 200 (2019): 01022. http://dx.doi.org/10.1051/epjconf/201920001022.
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The goal of this talk is to reflect about the achievements and challenges in Astronomy Education Research (AER). First, the answers given to questions asked of members of the IAU Division C’s Commission 1 and Working Group on Theory and Methods in Astronomy Education are discussed. Next, the goals of astronomy teaching are discussed considering content, methods, levels, resources and purposes. Given the demands and complexity of education today and the role of astronomy in this context, the potential of education research is also evaluated, taking into account knowledge, practices, policies and the training of teachers. Finally, graduate studies are encouraged, new lines of research, and surveys to identify and advertise the dispersed AE literature seeking to raise the visibility of authors and institutions are suggested. Much of the work already performed remains unknown to astronomers, because they belong to a different area of theoretical and methodological framework, and because it occurs in specific different contexts of production, culture, curriculum, materials and application. Moreover, advertising AER in universities and schools to professors and teachers should consolidate this community and establish links between astronomers and educators in general, allowing future collaborations.
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Kucherenko, Svitlana, and Liudmyla Levaieva. "Increasing the agricultural enterprises competitiveness on the basis of compliance with consumer demand, branding and forecasting." University Economic Bulletin, no. 44 (February 12, 2020): 18–24. http://dx.doi.org/10.31470/2306-546x-2020-44-18-24.
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The subject of research is theoretical, methodical and practical aspects of increasing the agricultural enterprises competitiveness with the use of marketing tools and forecasting the agricultural market dynamics. The purpose of this study is to substantiate the directions of increasing the agricultural enterprises competitiveness on the basis of compliance with the demand and consumers wishes; formation of the positive image of products producers; active creative advertisement and goods branding; safety and quality of products; forecasting the agricultural markets dynamics. Method or methodology for conducting research. Both general scientific and special methods of scientific cognition have become the methodological basis of the article. In the process of writing the article the following methods were used: dialectical, economic comparisons and generalizations, grouping, graphical, system and structural analysis and synthesis. Results of work. The article investigates thoroughly the main direction of competitive advantages formation for agrarian enterprises - ensuring their reputation and establishing the close and sustainable relations with consumers. It is about products branding, advertising, image of commodity producers, as well as monitoring of competitiveness and agrarian markets dynamics. The field of application of results. The results and conclusions can be used for training specialists in economics, management and marketing in institutions of higher education; in managing the agricultural enterprises; in rural communities. Conclusions according to the article. As a result of assessing the products competitiveness the decisions on ways of its increase can be made: changing the composition, structure of resources used (raw materials, semi-finished products); changing the order of products creation; changing the quality control system for production, storage, packaging, transportation; changing the prices for products, services and logistics; changing the order of products sales on the market; changing the structure and amount of investments in the development, production and marketing of products. The strategy of improving the quality of products is an essential part of the strategy of agri-food sector enterprises. The objects of forecasting are the quality indicators for goods, which are inferior to those of competitors.
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Dorosh-Kizym, M., O. Dadak, and T. Gachek. "Logistics services as an inalienable complex of the electronic commerce." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 91 (November 16, 2018): 51–56. http://dx.doi.org/10.32718/nvlvet9111.
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In recent years, e-commerce has been able to penetrate practically in all spheres of life of the population and in Ukraine. The domestic e-commerce market is only at the inception stage, but at the same time it has a significant potential for development. The Internet and related technologies continue to actively and effectively interfere with logistics. Modern logistics technologies are inextricably linked with intensive information exchange. Due to the timely receipt of information, high accuracy, speed and consistency of goods exchange in logistic chains are ensured. Over the past few years, the structure of the logistics space of the Internet has significantly changed, which was reflected in the transformation of the content of logistics-oriented sites. If advertising information dominated previously, now, often in interactive mode, organizational, reference and design services are presented. Business commerce, advertising, production and modern technologies of the Internet are all more vibrant in all strata of human life. Today, the penetration of Internet technologies into business and economics is growing rapidly. The Internet is now – a huge market with a multi-level structure with abyss of opportunities that has an incredible potential for solving problems and business. This penetration also affects logistics. Logistics technologies are unthinkable without intensive information exchange. It is owing to the timely receipt of information that provides high accuracy, speed and consistency of turnover in logistics chains. Therefore, logistics as a modern scientific and practical direction of commodity distribution is also rapidly mastering these technologies and in its own way is equipped on the network. The Internet as a technology of global open networks is the best means to attract a wide range of logistics service users. With the help of this technology can be provided: advertising company; providing a list of services and price lists; account of regular clients and companions; providing consumers with the necessary documents on a paid and free basis; interactive advisory service; counteragent search service; registries of logistics companies and the database of information and logistics resources in the network; electronic freight; monitoring of goods and vehicles; virtual agency and forwarding. Today, the process of accumulation of logistics resources in the Internet has reached a level that allows us to talk about the process of forming virtual logistics centers (commercial or conditional commercial). This, in turn, with further development, can form a single logistics information space on the Internet.
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Kredenets, Nelia. "PEDAGOGICAL CONTEXT OF FORMATION OF PROFESSIONAL AND PSYCHOLOGICAL COMPETENCE IN THE PROCESS OF EDUCATIONAL TRAINING OF SPECIALISTS OF FASHION INDUSTRY." Visnyk Taras Shevchenko National University of Kyiv. Pedagogy, no. 2 (8) (2018): 29–32. http://dx.doi.org/10.17721/2415-3699.2018.8.07.
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The present study analyzes the content of professional pedagogical competence in specialists of fashion industry, formation of which becomes an important pedagogical task for educational training of future experts in the sphere of production. The marketable effectiveness of fashion industry products is determined not only by their objective properties but also by subjective psychological needs of a consumer. That is why the educational training of future fashion industry experts should contribute to formation of their professional-psychological literacy as an important component of general professional competence. It has been proved that basic education in an educational institution only creates the basis for further self-improvement of professional competence, and also it should form a person's internal, psychological need for constant replenishment of knowledge and skills, orienting it to continuous education and self-education. Formation of professional-psychological competence is an important direction of training of specialists and the components of this training is the formation of theoretical knowledge and practical skills in applied branches of social psychology, advertising, computer science. It has been shown that educational activity of teachers of Lviv college College of Fashion Industry of Kyiv National University of Technology and Design is oriented on the formation in students not only understanding the specifics of production, but also the awareness of the specifics of consumption, the psychology of users of products that they, as future specialists, will have to produce. In the process of teaching special disciplines, college teachers are keen to highlight their content, taking into account the tasks of forming professional psychological literacy of future specialists.
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PRAVDIUK, Maryna. "STATUS AND DIRECTIONS OF IMPROVEMENT OF INFORMATION SUPPORT OF AGRICULTURAL ENTERPRISES." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 1 (55) (May 27, 2021): 128–41. http://dx.doi.org/10.37128/2411-4413-2021-1-9.
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The article clarifies the purpose and objectives of information support for agricultural enterprises, highlights its features and examines its condition. It is established that: mostly managers and specialists are aware of the need for information support of production and business processes, the existence of a direct link between the volume of production of the enterprise and the level of its digitalization. It is noted that most companies use electronic document management technologies, the availability of their own sites, which are almost never used for advertising, partner search and expanding the customer base for the sale of agricultural products.This state of information support for agricultural enterprises causes: constant duplication of information and information flows; the difficulty of quickly finding the necessary information in a timely manner; loss of important information due to lack of automated system control; irrationality of the use of information, which leads to increased material, human and financial costs; growth of labor costs for search, processing, storage of necessary information; impossibility of conducting automated analytical analysis and static reporting. It is substantiated that for improvement of information support in agricultural enterprises and increase of productivity of personnel and convenience of their work in the uniform information architectural environment, it is expedient to carry out modeling and forecasting of business processes with specification of information inquiries, to analyze existence of failures and delays of information flows. and interdependence with other information blocks, develop scenarios for timely and reliable information support for the implementation of all business processes. Improved information support in agricultural enterprises on the basis of a single integrated information architectural environment with a structural delimitation of telecommunications access will provide a range of competitive advantages.
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Krynytska, O. O. "HISTORICAL TRENDS OF FOREIGN EXPERIENCE IN THE FIELD OF FORMATION OF FOOD POLICY OF UKRAINE." Economic innovations 19, no. 3(65) (December 19, 2017): 73–79. http://dx.doi.org/10.31520/ei.2017.19.3(65).73-79.
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The article deals with the historical tendencies of the formation of food policy, in particular in the context of consumer rights protection in the countries of the European Union. It is emphasized on the necessity of introducing a progressive foreign experience of its formation for Ukraine. The use of measures to ensure food security and quality of food as a basis for raising the social life of the society is substantiated.To characterize the evolution of food policy development, it should be noted that the laws that form the basis of the protection of consumer rights have existed for more than a century, but this process began to develop more actively only at the end of the 19th century in the United States and in Europe. This was the result of an industrial revolution. Most countries in Western Europe began to develop comprehensive legislation in this direction in the post-1950 period. Initially these were legislative acts - specific laws aimed at addressing specific issues, such as advertising, improving consumer information through packaging for industrial and food products, as well as basic safety requirements.For Ukraine, it is necessary to introduce the experience of the EU as an important vector for the formation of modern food policy on an innovative basis.The main drivers of this process should be: development of the National Concept of Food Policy of Sustainable Consumption; formation of the conscious mentality of ecologically balanced consumption and production; intensification of effective levers of transition to sustainable consumption and production; Further development of sectoral partnership and international support in this context.Although the technological base of the economy can not provide an adequate response to the challenges of today, and economic growth in Ukraine faces numerous constraints, the national economy needs to adapt to the requirements of competition in regional and global markets, which means improving production efficiency, increasing the level of knowledge economy through the massive introduction of innovation, the promotion of new types of business, the introduction of environmental production standards.Covering a wide range of national, economic, social, and demographic factors, food policy must be developed through the development and implementation of a set of measures aimed at: expansion of production of own food products.
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Olinichenko, Kateryna, Olga Priadko, and Maksym Klymenko. "Marketing tools for promotion of educational services through social networks." Marketing and Digital Technologies 4, no. 3 (September 25, 2020): 34–43. http://dx.doi.org/10.15276/mdt.4.3.2020.4.
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The aim of the article. The application of marketing mechanisms nowadays is an important component in the formation of an effective educational system in Ukraine. It is marketing, based on the formation of demand for educational services and its satisfaction, which provides integrated production and services sale management in the field of education. Insufficient attention is paid to promotion of educational services using Instagram social network, which is an effective tool for communication with the target audience. The aim of the article is to offer special tools for promotion of educational services through Instagram social network. The results of the analyses. Modern marketing communications make it possible to reveal both internal and external image of a higher educational institution to consumers, and social networks become an actual platform for interaction of all participants of educational process. Promotion of higher educational institution brand in social networks provides additional opportunities for segmentation and targeted information message. It is necessary to pay due attention to promotion of higher educational institution brand as it is connected with certain difficulties for applicants in choosing of an educational service. With the help of social networks, consumers of educational services can find necessary information about the higher educational institution by clicking on the link to the official website. Social networks are aimed at creation of loyal users, joining any of the communities; there is a possibility of constant contact of higher educational institution with target audience. One of the most effective directions to promote educational services at the present time is to use a social network. The article deals with marketing instruments for promotion of educational services through Instagram social network. The world statistical data regarding Instagram social network were analyzed. The main stages of algorithm for promotion of educational services in this social network were considered, including: landing page, setting up and launching of targeted advertising in Instagram social network with specific advertising objectives, contextual advertising in Google search engine; analysis and construction of sales funnel; development of mobile application; relations with target audience. In order to get to know the algorithm of an applicant’s actions regarding search for information on specialties and higher educational institution in social networks, we conducted a survey of first-year students of the Kharkiv State University of Food Technology and Trade on all specialties. The data were processed and a set of actions that are carried out by most applicants was formed. The essence of the instruments for promotion of educational services in Instagram was revealed. Proposals to create a digital presence of the website of higher educational institution were given. Conclusions and perspectives for further research. In general, in order to ensure stable functioning and development of educational services on the market, higher educational institution should operate in the categories and under the marketing principles, use tools and techniques, which are appropriate to marketing, taking into account the peculiarities of educational services, processes and results of their provision. Thus, successful promotion of educational services through Instagram social network takes place with formation of actual content and selection of effective marketing tools for promotion and advertising. Positive impression of higher educational institution in social networks will help it to form necessary reputation, will increase confidence by creating a positive public opinion. Key words: social networks, higher educational institution, promotion, advertising, educational services.
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Bindon, B. M., and N. M. Jones. "Cattle supply, production systems and markets for Australian beef." Australian Journal of Experimental Agriculture 41, no. 7 (2001): 861. http://dx.doi.org/10.1071/ea01052.
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Markets for Australian beef throughout the 20th century have been moulded by world wars, economic depressions, droughts, transport technology, cattle breeding, trade barriers, global competition, livestock disease eradication, human health risks, food safety, Australian Government policy, consumerism and beef quality. Major ‘shocks’ to beef marketing include the development of successful shipments of chilled carcases to Britain in the 1930s, the widespread trade disruption caused by World War II, expansion (early 1950s) and then a reduction in beef exports to Britain (1956), the introduction and then proliferation of Bos indicus derived cattle in northern Australia (1960s), licensing and upgrading of Australian abattoirs to export to USA and the consequential brucellosis and tuberculosis eradication campaign leading to record export tonnages of Australian processing beef to USA (1960–70). In 1980, increased beef trade to Japan began, leading in the late 1980s to expansion of high-quality grain finished products into that market. By 1993, beef exports to Japan (280.5 kt) exceeded those to USA (274.4 kt), signalling the significant shift in beef exports to Asia. Commencing in about 1986, the USA recognised the value of beef exports to Asian markets pioneered by Australia. Australia’s share of the Japanese and South Korean markets has been under intense competition since that time. Another major influence on Australia’s beef market in the early 1990s was growth in live cattle exports to Asian markets in Indonesia, Malaysia and the Philippines. Live exports accounted for 152000 heads in 1992 and 858000 heads in 1996. Improved management systems (e.g. fences) and consequent regulation of cattle supply even in the wet season, a by-product of the brucellosis and tuberculosis eradication campaign, were indirect drivers of the growth in live exports. Throughout the period 1940–2000, domestic consumption of beef and veal declined from 68 to 33.3 kg/head.year, reflecting competition from other foods, perceptions of health risks, price of beef, periodic food safety scares, vegetarianism, changes in lifestyle and eating habits and lack of consistency of eating quality of beef. Despite this decline, the domestic Australian beef market still consumes a significant component (37%) of total Australian beef production. In 1984–85, the reform of the Australian Meat and Livestock Corporation set in train a major directional change (‘New Direction’) of the beef sector in response to beef market trends. Under Dick Austen’s leadership, the Australian Meat and Livestock Corporation changed the industry’s culture from being ‘production-driven’ to being ‘consumer-driven’. Market research began in Australia, Japan and Korea to establish consumer preferences and attitudes to price, beef appearance and eating quality. Definite consumer requirements were identified under headings of consistency and reliability. The AusMeat carcass descriptors were introduced and a decade later traits like tenderness, meat colour, fat colour, meat texture, taste, smell, and muscle size were addressed. These historical ‘shocks’ that shaped the Australian beef markets have all been accompanied by modification to production systems, breeding programs, herd structure, processing procedures, advertising and promotion, meat retailing and end-use. The increasing importance of the food service sector and the ‘Asian merge’ influence on beef cuts usage in restaurant meals and take-away products are the most recognisable changes in the Australian food landscape. The Cooperative Research Centre¿s research portfolio was built around the changing forces influencing beef markets in the early 1990s. Australia needed to better understand the genetic and non-genetic factors affecting beef quality. One example was the poor success rate of cattle being grain-fed for the Japanese premium markets. Another was the relative contribution of pre- and post-slaughter factors to ultimate eating quality of beef. The Meat Standards Australia scheme was launched in 1997 to address this problem in more detail. The Cooperative Research Centre contributed significantly to this initiative. In the year 2001, Australia, with only 2.5% of world cattle numbers retains the position of world number one beef trader. We trade to 110 countries worldwide. The Australian beef sector is worth A$6 billion annually. The diversity of Australian environments, cattle genotypes and production systems provides us with the ability to meet diverse specifications for beef products. A new set of market forces is now emerging. Strict accreditation rules apply to Australian producers seeking access to the lucrative European Union market. Transmissible spongiform encephalopathies like bovine spongiform encephalopathy and scrapie are a continuing food safety concern in Europe. This and the foot and mouth disease outbreak in Britain early in 2001 have potentially significant indirect effects on markets for Australian beef. And the sleeping giant, foot and mouth disease-free status of Latin American countries Brazil, Uruguay and Argentina continues to emerge as a major threat to Australian beef markets in Canada and Taiwan. As in the past, science and technology will play a significant role in Australia¿s response to these market forces.
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Barna, Marta, and Bohdan Semak. "MAIN TRENDS OF MARKETING INNOVATIONS DEVELOPMENT OF INTERNATIONAL TOUR OPERATING." Baltic Journal of Economic Studies 6, no. 5 (December 2, 2020): 33–41. http://dx.doi.org/10.30525/2256-0742/2020-6-5-33-41.
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The article examines the role of the tourism industry in the world economy, reveals the specifics of the innovation process in tourism. The classification of innovations in tourism according to the object of their application is given. The main directions of using innovative marketing technologies in the field of tourism services are considered: release of new types of tourism product, change in the organization of production and consumption, identification and use of new markets, as well as the use of new equipment and technology. Factors that accelerate the introduction of marketing innovations are studied. Based on the analysis of world experience, several models of regulation of innovative tour operating activities in the EU have been identified. The first direction of formation of the model of the innovations development in tourism is the activity of stimulating innovations in the public and private sectors of tourism with the aim of their transition to a qualitatively new model of touring (similar model is used in Greece, Italy and Portugal). The second direction is defined as the internationalization and opening of new markets (a similar model of stimulating innovative development is typical of Spain, Romania and partly Norway). The third one includes support for entrepreneurship in the field of tourism, stimulation of entrepreneurial initiatives, opening a new tourism business (A similar model of stimulating innovation in tourism is typical of many countries in Europe, Australia, New Zealand). The fourth direction is the promotion of the country, its tourism product, including educational and cultural ones (A similar model is typical of Bulgaria, Croatia, Spain, Turkey, Thailand). The role of introduction and active development of e-business and marketing technologies is defined, especially in modern conditions. The necessity of development of the newest directions of the Internet marketing in the field of tourism, including mobile, Internet branding and geomarketing, is proved. The role of innovative marketing technologies as one of the central elements of modern development of activity of tourist firms, the necessity of application of computer technologies and non-standard ways of giving of the information during carrying out modern technical maintenance, are justified. The first group of such technological solutions consists of management technologies, including property management system (PMS), aimed at optimization of basic technological operations. The modern hotels and chains are trying to present themselves not only in global distribution system (GDS), which has become a powerful advertising tool, but also in alternative distribution system (ADS), which is primarily needed by hotels focused on the business segment. Global distribution system (GDS) is also closely integrated into well-known booking systems such as Booking.com, HRS, Agoda, Travelocity, Expedia etc. The next group is for food and beverages inventory management technology (F&B). The group of marketing technologies includes search engine optimization measures (SEO and PPC), which allow to raise the hotel site in search engine rankings, E-mail Marketing as a means of maintaining constant communication with the client, marketing activities in social media (Social Media Optimization), creation of virtual hotels or illusions of visiting a hotel (Second Life and Virtual Hotels Conclusion), branding, etc. The last group of technologies are service ones, i.e. technologies for improving hotel products and services. Innovative technologies are developing in the direction of ensuring sustainable development (greening of hotel services and activities), inclusion in traditional technological operations of innovative components: electronic concierge terminals, access to hotel services via mobile devices, maximizing Internet access, etc. Based on the analysis of the activities of large tour operators, regional differences have been identified in Turkey, Greece, Croatia, Spain, Austria, Norway and France. It is proved that marketing innovations in tourism have a qualitative novelty, which affects the promising areas of tourism development, improvement of existing tourism products, improving the image and competitiveness of the tourism industry. Based on the study, it is generalized that the role of marketing innovations in international tourism has been growing every year, and it has become especially relevant in the conditions of the COVID-19 crisis. For travel companies, the effect of marketing innovation can be expressed in the qualitatively new changes in the tourism industry, improving the efficiency of tourism infrastructure, management of sustainable operation and development of tourism in the country and the formation, positioning and consumption of tourism services, improving the image and competitiveness of travel companies.
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POPKO, O. V. "INDUSTRY OF RIVNE REGION: CURRENT STATE AND STRATEGIC TARGETS OF DEVELOPMENT." Economic innovations 20, no. 4(69) (December 20, 2018): 124–34. http://dx.doi.org/10.31520/ei.2018.20.4(69).124-134.
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Topicality. Increasing attention to the development of industry and industrial policy is one of the main tendencies in the development of the modern world global economy. Wide recognition of the important role of industry in solving current problems has been reflected in new challenges for rapid development of the domestic industry. It is a generator of scientific and technological progress and innovation and an important factor in the competitiveness of national economies and it serves as a driver for economic growth. Purpose and tasks. The purpose of the article is to identify the situation, problems and prospects of industry development in the Rivne region. Results. It is established the leading role in the economy of Rivne Oblast is famous for industry and agriculture. It was revealed the leading industries of the Rivne region including production and supply of electricity and gas; Chemical Industry; manufacture of building materials and glassware; Food Industry; manufacture of wood products; engineering. The results of the research on the development of industry in the Rivne region, problems and tasks of its development, SWOT-analysis of the strengths and weaknesses of industry in the Rivne region, opportunities and threats of its development are presented. The primary directions of industry development in the Rivne region have been formed. In particular, modernization of production; introduction of energy-saving technologies; promotion of production of industrial products, competitive in the domestic and foreign markets; an increase in the total volume of foreign direct investment attracted to the regional economy; establishing cooperation with international companies; regulation of the legislative framework on consumer rights protection, advertising, unfair competition, registration of patents and inventions, registration and protection of trademark rights for goods and services.Conclusions. The following problems of the regional industry must be considered and urgently addressed: moral and physical depreciation of fixed assets, high dependence on world market conditions, high energy intensity of production, production of products with low added value, etc. Instead, key drivers need to become its competitive advantages as a strong raw material base, advantageous geographic position, close proximity to the EU markets, a relatively low share of labor costs in the structure of the cost of industrial products, and a significant unrealized potential of domestic demand for industrial products.
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Medovnikov, D. S., and S. D. Rozmirovich. "Export and Change Yourself: Key Challenges for Fast-growing Technology Companies in Russia." World of new economy 13, no. 2 (December 8, 2019): 6–22. http://dx.doi.org/10.26794/2220-6469-2019-13-2-6-22.
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The article presents the results of a survey of the Russian fast-growing innovative companies participating in the national rating “Techuspekh”. As a part of the study, we 81 surveyed companies and interviewed the company’s ten executives. The aim of the researchers was an analysis of the development of export companies and solving their organisational and management problems. More than half of the companies consider the domestic market as a priority. However, despite this, three-quarters of firms operate in foreign markets. The share of exports in revenue is still small and averages 10 per cent. It seems that companies are more likely to probe foreign markets. Financial terms of supply, organisation of after-sales service, advertising and work with the brand remain the weak side of exporting companies. The main directions of organisational and managerial changes in these companies over the past three years were: scaling of production capacity, digitalisation of business, development of HR-system and development of work with consumers. Among the main organisational problems to be solved in the future, the companies mentioned the weak development of sales in foreign markets, the problems of stimulating and motivating staff, and the lack of efficiency of existing business processes. At the same time, many of the surveyed managers do not pay enough attention to the systematic work on the analysis of changes in the organisational and managerial environment of the company and the planning of measures to improve it.
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Khrupovych, Svitlana, and Tetiana Borysova. "Using of an artificial intelligence in the marketing analysis of unstructured data." Marketing and Digital Technologies 5, no. 1 (March 14, 2021): 17–26. http://dx.doi.org/10.15276/mdt.5.1.2021.2.
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The aim of the article. The aim of the article is to find effective ways to use an artificial intelligence in the marketing analysis of unstructured data. This will allow us to highlight the benefits of using big data in marketing. To develop end-to-end analytics, it is necessary to develop a scheme of aggregation of personalized information about the client. Analyses results. It is established that the accumulated information in marketing contains a huge potential for new knowledge and can provide many new opportunities for decision-making. Unstructured data is described as information that does not have a predefined data model, or is poorly organized and structured. This data can be obtained from video content, e-mails, images, social media posts, PDF files. The article proposes systematization of unstructured data in accordance with content sources. Unstructured data analysis will allow us to model a portrait of the target consumer; study and analyze loyal consumer demands through automated content analysis of social networks; to influence consumer behavior through personalized communication content; set up personalized advertising appeals; effectively forecast production costs for the creation of new products and the withdrawal from the market of those, that are not in demand; generate and retain the target audience. Artificial intelligence technology makes unstructured data an extremely valuable resource for marketing analytics to their automated processing. It is noted that the biggest advantage of using unstructured data in marketing is that artificial intelligence can analyze texts by scanning emails and processing documents by word processors. Data mining through smart machine algorithms also allows marketers to see hidden patterns and identify associations of events, sequences of events and the correlation between them. The tools of practice of the individualized approach in marketing which work on the basis of big data are highlighted. Contextual advertising, which with the help of artificial intelligence algorithms itself "guesses" that the potential customer is looking for, having only keywords from the given parameters. Chatbots are ready to answer standardized questions round-the-clock. Using this artificial intelligence program helps reduce marketing costs, optimize customer service time, and increase conversions. It is investigated that the world practice of marketing analytics in big data processing is based on a powerful and free Microsoft Power BI platform. It is noted that the introduction of such end-to-end analytics through the integration of all data sources, can significantly increase profitability. A business process model of unstructured data analytics based on the Microsoft Power BI platform is proposed. Among the basic benefits that we can get from the use of artificial intelligence in the analysis of unstructured data in order to personalize content, is the formation of a portrait of each client. This data, combined with specialized analytical information processing software, enables marketers to move from understanding the customer-consumer to the customer-person. Conclusions and directions for further research. The research conducted in the field of using artificial intelligence algorithms for the practical direction of marketing analysis of unstructured data, indicates to us that we can better target proposals for individual consumers. In summary, we note that cognitive technologies and analytical platforms based on artificial intelligence allow us to understand the visual image and text through machine learning. This process can only be ensured by creating a partnership between the human consumer and the computer systems of various business areas. Replacing routine work with a machine algorithm of artificial intelligence will allow the cognitive system to use unstructured data to improve marketing analytics in the context of personalizing content for each consumer. Keywords: marketing analysis, unstructured data, artificial intelligence, information, cognitive system.
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MIHAILUK, E. L. "MARKETING INSTRUMENTS FOR ENVIRONMENTAL DEVELOPMENT AGRICULTURAL TOURISM." Economic innovations 20, no. 3(68) (September 20, 2018): 145–54. http://dx.doi.org/10.31520/ei.2018.20.3(68).145-154.
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Topicality. The article covers the issues of implementation of marketing tools for the development of the ecological direction of rural tourism. Tourism development can become a "catalyst" for economic growth in rural areas: tourism activity is attractive to small start-up investments, because for peasants who have very limited funds, this is a practically crucial moment; tourism is a profitable branch of economy with a high level of profitability, with a minimum payback period, which is very important for the quick income generation. Aim and tasks. The only way to solve systemic problems in the field of tourism is a strategically oriented state policy, the main task of which is to define tourism as one of the main priorities of the state, the introduction of economic and legal mechanisms for the successful conduct of tourism business, investment mechanisms for the development of tourism infrastructure, information and marketing activities with formation of tourist image of Ukraine. Research results. Results For the successful development of rural tourism and tourism in general in Ukraine, it is necessary to ensure the integrated development of territories, in particular the creation of favorable conditions for attracting investment in the development of tourism infrastructure by: monitoring investment proposals for the development of tourism infrastructure in the regions; preparation of a cathlass of investment projects in the field of tourism and resorts to represent potential domestic and foreign investors; the involvement of investment projects in the field of tourism and resorts in international fairs of investment projects. �wner village (guest) houses can not independently provide a wide range of leisure activities for their guests. Therefore, they need to cooperate with other structures that serve the guests of the village. Usually such partners are: � objects of community food (taverns, bars, roadside cafes); � owners of means of transport (traditional, retro options); � centers of folk crafts and crafts production; � artistic and ethno-folk groups; � municipal and private museums; � the administration of natural parks. Supporting the region in resource support: - cartographic and advertising-cartographic support, as a rule, is necessary at the level of the region (the only tourist area); - Information and advertising resources of the region (TV and other mass media, regional specialized sites, etc.); - training for tourism industry: effective coordination at the regional level; - Information and advisory support: effective organization at the regional level (including, with the involvement of external expertise, including international). Conclusions. In order to achieve the goals within the specified priority areas, it is necessary to ensure effective interaction of legal, organizational, economic and financial mechanisms of state regulation of tourism and resorts development. Prospects for rural tourism development in Ukraine appear to be potentially favorable given the presence of significant natural resources. �he flowering of rural recreation should take place under active cooperation with nature conservation institutions of a certain region (according to Article 9 of the Law of Ukraine "On the Nature Reserve Fund of Ukraine", subject to compliance with the environmental protection regime established by this Law and other acts of Ukrainian legislation, provides use them for recreational and other recreational purposes). Ukraine has powerful natural and recreational opportunities, for example, five biosphere reserves, national natural parks: Carpathian, Hutsulshchyna, Vyzhnytsky, Yavorivsky.
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POLISHCHUK, Olha. "Concepts of costs, their economic content, factors of the effect on costs." Economics. Finances. Law, no. 4/1 (April 30, 2020): 27–34. http://dx.doi.org/10.37634/efp.2020.4(1).7.
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The topic being researched is relevant, because in the current market conditions, improving the competitiveness and efficient activity of domestic enterprises compels them to find effective methods of managing their business activities. The article examines the concepts of costs, their economic content, determines the factors of influence on the costs of the enterprise in Ukraine. A number of cost classifications proposed by different authors are investigated and their peculiarity is determined. The main ways to optimize the costs of enterprises. Author's classification of costs is suggested. The main directions of cost optimization of Ukrainian enterprises are given. Adequate research will help solve a number of cost-cutting problems for dairy businesses and other sectors of the national economy. The purpose of the paper is the substantiation of measures to improve cost management in the enterprise in order to increase its effective activity. Costs and optimization of their level per unit of production is an important factor in improving the efficiency of the enterprise, while at the same time improving its competitiveness. Managers and managers are increasingly paying attention to the efficiency of resource use, their rational allocation in order to reduce the costs of production and economic activity, which, as a reserve for increasing the profitability of such activities is the key to financial stability and development of the enterprise Thus, considering the different classifications of factors that affect costs, it is important to emphasize that there is a synergistic effect. This is due to the fact that by influencing the competitiveness of products, factors change each other. High competitiveness of the enterprise is a guarantee of high profit in market conditions. In doing so, the company aims to achieve a level of competitiveness that will help it to function effectively over a long period. Management of the factors provided provides for the use of a number of measures for the systematic improvement of products, the constant search for new channels of sales, new customer groups, ways to improve service, advertising and more.
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GERMANJUK, Natalia. "PERSONNEL MARKETING AS TOOL OF REALIZATION OF STAFFING POLICY ON THE ENTERPRISE." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 3 (53) (October 4, 2020): 65–75. http://dx.doi.org/10.37128/2411-4413-2020-3-5.
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his article discusses the essence and importance of marketing of personnel as a tool for implementation of staff policy. Established, that it represents an administrative activity, aimed at satisfying of company by workers, which form its strategic potential and help to solve specific problems. Namely, staff marketing is a type of organizational management, focused on providing qualitative and quantitative organizational requests in the workforce. It was revealed that marketing personnel has two main functions - informational and communicational. The first of these is determined by the creation of the database during the planning of personnel policy, the other one is aimed at realization of ways of satisfaction the needs of workers, as well as forming a good image of the enterprise. It is substantiated that the system of marketing data of the staff policy is a general exchange of information, which provides for quality analysis and planning of activities. The sources of such data are: basic and additional curricula of universities, courses and employment services; analytical materials of state bodies; information exchange of labor; specialized literature on employment; advertising brochures of competitors. The internal and external factors characterizing the essence of marketing of personnel are investigated. Consequently, internal factors are determined by the ability of enterprise to influence the management of an enterprise. External, in turn, there are the conditions on which the company itself can`t influence. The author proposes the main directions for improvement of marketing activities in relation personnel management. Established also that the main objectives of marketing personnel of the enterprise are: analysis of the labor market in order to detect current and future needs for quantitatively-qualitative staff; research of production growth trends for timely provision of new jobs and for satisfaction of personnel policy needs; search and hiring of employees who meet organizational requirements.
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Olbrich, Rainer, and Carsten D. Schultz. "Multichannel advertising: does print advertising affect search engine advertising?" European Journal of Marketing 48, no. 9/10 (September 2, 2014): 1731–56. http://dx.doi.org/10.1108/ejm-10-2012-0569.
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Purpose – The study contributes to our understanding of search engine advertising in two main ways. Firstly, we analyze the comparative effectiveness of its campaign parameters. Secondly, we examine the effect of print advertising on search engine advertising Design/methodology/approach – Based on advertising data for a three-year period, we test the hypotheses by means of a path model with the aid of partial least squares. Findings – The advertising budget and the degree of keyword matching yield the greatest effect on the number of signed contracts. The click-through rate and the bid amount contribute, to a lesser extent, to explaining this financial target variance. The number of keywords had no significant effect. The study did not yield significant evidence of print advertising, directly affecting the number of search engine advertisement impressions, but showed an indirect effect of print advertising on the number of conversions, induced directly by search engine advertising. Research limitations/implications – The multichannel relationship of print and search engine advertising, including its campaign parameters, provides a starting point for future research to provide a coherent methodology for capturing the necessary data, processing the underlying information and evaluating the advertising effects. Practical implications – The multichannel effect needs to be quantified and taken into account when evaluating print advertising and search advertising campaigns and the future advertising mix is planned. Originality/value – The study extends the field of search engine advertising in the direction of multichannel effects. In comparison to previous research, empirical evidence on the multichannel usage of print advertising and search engine advertising, related to an overall economic target, is provided.
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Bimo, Aryo. "Pengertian Art Direction dan Peranan Seorang Art Director dalam Periklanan." Humaniora 1, no. 2 (October 31, 2010): 388. http://dx.doi.org/10.21512/humaniora.v1i2.2881.
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Nowadays advertising is a field that is progressing rapidly and is quite popular majors marked by numerous educational institutions both private and the country that opened specialization advertising. One of the positions in the field of advertising that quite popular is Art Director. The skill of art directing is a bit much has been represented in the department of Visual Communication Design or Graphic design. But it is sometimes still confused between the duties and role of an art director and a graphic designer. This article gives a general overview of what is meant by Art Director as well as roles and duties.
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Martynenko, Alina, and Petro Pererva. "Formation of marketing strategies for innovative products at separate stages of their life cycle." Marketing and Digital Technologies 5, no. 1 (March 14, 2021): 6–16. http://dx.doi.org/10.15276/mdt.5.1.2021.1.
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The aim of the article. In the current market conditions, the main objectives of the product policy of the enterprise are to manage the competitiveness of products, adjusting their life cycles and assortment. For this purpose, the commodity strategy of the enterprise which is directed on achievement by the enterprise of target positions in the market by means of the products should be developed. The product is the subject of many management decisions: it is created, brought to market with the support of various marketing activities, if necessary modified and, if economically feasible, withdrawn from production. The aim of the article is to form marketing strategies for industrial products on the market on the basis of the developed classification of innovative goods depending on the level of their efficiency at separate stages of the product life cycle. Analyses results. The article develops the classification of innovative industrial products depending on the level of their efficiency at the separate stages of the product life cycle. The authors formed the recommended marketing strategies based on the proposed classification of products, depending on the range of levels of efficiency in which the product is. The article also presents the practical use of the developed recommendations on the example of the life cycle of the innovative electric motor of PJSC «Electromotor», which confirms their practical significance and suitability, allowing industrial enterprises to effectively manage their range. The article also builds a graph-analytical model of comprehensive efficiency indicators of an innovative electric motor, which allows to clearly track their dynamics over the entire period of its life cycle. Conclusions and directions for further research. In market conditions, each enterprise must determine the directions of formation and implementation of marketing product policy, taking into account the characteristics of each product. Forming a marketing product policy, the company must work on updating the range and bringing new products to market, because the right strategy for product range management will provide the desired volume of sales and corresponding profits. Thus, due to the proposed classification of goods at different stages of the life cycle, depending on the level of efficiency in which the product is or will be, the company can develop specific marketing strategies and tactics, including research and development (R&D), development of production, selection of sales channels, improvement of forms and methods of advertising, price regulation, development of new ones, modernization of existing and removal of obsolete inefficient products, etc. The use of effective marketing solutions can affect the duration and course of the product life cycle and consequently to achieve maximum profits. Keywords: efficiency, innovative product, product life cycle, marketing strategy, assortment management.
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Sabetghadam, Mohamadali, Sepideh Nasiri, and Negar Sammaknejad. "Effect of Human Face and gaze direction in Advertising." International Journal of Business Forecasting and Marketing Intelligence 1, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijbfmi.2020.10032213.
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Sherstennykov, Y. V. "Co-Optimization of Production Capacity and Advertising." Problems of Economy 2, no. 40 (2019): 194–99. http://dx.doi.org/10.32983/2222-0712-2019-2-194-199.
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CHO, DANNY I. "Analysis of optimal production and advertising policies." International Journal of Systems Science 27, no. 12 (December 1996): 1297–305. http://dx.doi.org/10.1080/00207729608929336.
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Nazar, O. R., and I. M. Nazar. "Analytical research of advertising magnet production technology." Book Qualilogy 1, no. 35 (2019): 64–69. http://dx.doi.org/10.32403/2411-3611-2019-1-35-64-69.
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Palacios, Leonor Balbuena, and Jesús López Fernández. "Communicating through seduction: Analysis of art direction in perfume advertising." grafica 7, no. 13 (January 15, 2018): 53. http://dx.doi.org/10.5565/rev/grafica.133.
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Nasiri, Sepideh, Negar Sammaknejad, and Mohamad Ali Sabetghadam. "The effect of human face and gaze direction in advertising." International Journal of Business Forecasting and Marketing Intelligence 6, no. 3 (2020): 221. http://dx.doi.org/10.1504/ijbfmi.2020.111373.
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Austen, Dick. "Foreword to 'Producing and Processing Quality Beef from Australian Cattle Herds'." Australian Journal of Experimental Agriculture 41, no. 7 (2001): I. http://dx.doi.org/10.1071/eav41n7_fo.
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Markets for Australian beef throughout the 20th century have been moulded by world wars, economic depressions, droughts, transport technology, cattle breeding, trade barriers, global competition, livestock disease eradication, human health risks, food safety, Australian Government policy, consumerism and beef quality. Major ‘shocks’ to beef marketing include the development of successful shipments of chilled carcases to Britain in the 1930s, the widespread trade disruption caused by World War II, expansion (early 1950s) and then a reduction in beef exports to Britain (1956), the introduction and then proliferation of Bos indicus derived cattle in northern Australia (1960s), licensing and upgrading of Australian abattoirs to export to USA and the consequential brucellosis and tuberculosis eradication campaign leading to record export tonnages of Australian processing beef to USA (1960–70). In 1980, increased beef trade to Japan began, leading in the late 1980s to expansion of high-quality grain finished products into that market. By 1993, beef exports to Japan (280.5 kt) exceeded those to USA (274.4 kt), signalling the significant shift in beef exports to Asia. Commencing in about 1986, the USA recognised the value of beef exports to Asian markets pioneered by Australia. Australia’s share of the Japanese and South Korean markets has been under intense competition since that time. Another major influence on Australia’s beef market in the early 1990s was growth in live cattle exports to Asian markets in Indonesia, Malaysia and the Philippines. Live exports accounted for 152000 heads in 1992 and 858000 heads in 1996. Improved management systems (e.g. fences) and consequent regulation of cattle supply even in the wet season, a by-product of the brucellosis and tuberculosis eradication campaign, were indirect drivers of the growth in live exports. Throughout the period 1940–2000, domestic consumption of beef and veal declined from 68 to 33.3 kg/head.year, reflecting competition from other foods, perceptions of health risks, price of beef, periodic food safety scares, vegetarianism, changes in lifestyle and eating habits and lack of consistency of eating quality of beef. Despite this decline, the domestic Australian beef market still consumes a significant component (37%) of total Australian beef production. In 1984–85, the reform of the Australian Meat and Livestock Corporation set in train a major directional change (‘New Direction’) of the beef sector in response to beef market trends. Under Dick Austen’s leadership, the Australian Meat and Livestock Corporation changed the industry’s culture from being ‘production-driven’ to being ‘consumer-driven’. Market research began in Australia, Japan and Korea to establish consumer preferences and attitudes to price, beef appearance and eating quality. Definite consumer requirements were identified under headings of consistency and reliability. The AusMeat carcass descriptors were introduced and a decade later traits like tenderness, meat colour, fat colour, meat texture, taste, smell, and muscle size were addressed. These historical ‘shocks’ that shaped the Australian beef markets have all been accompanied by modification to production systems, breeding programs, herd structure, processing procedures, advertising and promotion, meat retailing and end-use. The increasing importance of the food service sector and the ‘Asian merge’ influence on beef cuts usage in restaurant meals and take-away products are the most recognisable changes in the Australian food landscape. The Cooperative Research Centre¿s research portfolio was built around the changing forces influencing beef markets in the early 1990s. Australia needed to better understand the genetic and non-genetic factors affecting beef quality. One example was the poor success rate of cattle being grain-fed for the Japanese premium markets. Another was the relative contribution of pre- and post-slaughter factors to ultimate eating quality of beef. The Meat Standards Australia scheme was launched in 1997 to address this problem in more detail. The Cooperative Research Centre contributed significantly to this initiative. In the year 2001, Australia, with only 2.5% of world cattle numbers retains the position of world number one beef trader. We trade to 110 countries worldwide. The Australian beef sector is worth A$6 billion annually. The diversity of Australian environments, cattle genotypes and production systems provides us with the ability to meet diverse specifications for beef products. A new set of market forces is now emerging. Strict accreditation rules apply to Australian producers seeking access to the lucrative European Union market. Transmissible spongiform encephalopathies like bovine spongiform encephalopathy and scrapie are a continuing food safety concern in Europe. This and the foot and mouth disease outbreak in Britain early in 2001 have potentially significant indirect effects on markets for Australian beef. And the sleeping giant, foot and mouth disease-free status of Latin American countries Brazil, Uruguay and Argentina continues to emerge as a major threat to Australian beef markets in Canada and Taiwan. As in the past, science and technology will play a significant role in Australia¿s response to these market forces.
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He, Ni, Liqun Cao, William Wells, and Edward R. Maguire. "Forces of Production and Direction." Homicide Studies 7, no. 1 (February 2003): 36–57. http://dx.doi.org/10.1177/1088767902239242.
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Lou, Shanshan. "Applying Data Analytics to Social Media Advertising: A Twitter Advertising Campaign Case Study." Journal of Advertising Education 21, no. 1 (May 2017): 26–32. http://dx.doi.org/10.1177/109804821702100106.
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This paper presents a class case study of an assignment that asked students to use a Twitter follower report to design a Twitter advertising campaign. The purpose of this case study is to immerse students in a real social media environment and help them become familiar with analyzing social media data to develop advertising campaigns. Students' interview responses suggest that incorporating a project that requires social media analytics techniques in an advertising class can help them better understand the role of secondary research and database analysis in developing consumer profiles and making campaign decisions. The findings also suggest that students have a strong desire to work with secondary data in designing social media advertising campaigns. The advantages of data analytics should be further explored in advertising campaign classes to help students become successful campaign designers. Limitations and future research direction are also discussed.
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Buchna, Y. A., and D. S. Davydov. "Changes in the Advertising Industry in the Context of the Global Lockdown-2020: Economic and Social Issues." Business Inform 10, no. 513 (2020): 413–19. http://dx.doi.org/10.32983/2222-4459-2020-10-413-419.
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The article is aimed at highlighting major changes in advertising and marketing at the international level as a result of the coronavirus pandemic and the resulted global economic crisis. When carrying out a detailed analysis of scientific articles, the main trends were identified, according to which the modern advertising industry in the world will continue to change, and a vision of possible ways to further develop the situation in the context of the international crisis in the economy has been formed. The key indicators of the economic crisis have been defined and their impact on the decisions of advertising agencies on the choice of means, channels and content of advertising campaigns is highlighted. A new direction has been formed in which advertising agencies implement and promote their own campaigns. The relevance of on-line advertising during the lockdown period is substantiated, namely, advertising on social networks, video resources and streaming platforms; advertising embedded in online games, etc. Benefits of broadcasting advertising through on-line channels compared to traditional advertising methods are allocated and substantiated. Prospect of this direction of research is to determine the most effective methods and topics of on-line advertising in order to reach a new audience and increase the customer base of advertising agencies. For in today’s world information technology occupies the position of the most actual way to move business forward in any sphere, a significant share of investments are made in new ad formats, payment models and technology solutions that meet or surpass global industry standards. Further development of the sphere of digital advertising can lead to even more displacement of the off-line methods of advertising from the market: because the end consumers no longer use a PC in order to go on-line, but more often browse the Internet resources from their portable devices.
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Abd-Rabo, Mahmoud A., Mohammed Zakarya, Clemente Cesarano, and Shaban Aly. "Bifurcation Analysis of Time-Delay Model of Consumer with the Advertising Effect." Symmetry 13, no. 3 (March 4, 2021): 417. http://dx.doi.org/10.3390/sym13030417.
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Given the economic importance of advertising and product promotions, we have developed a diffusion model to describe the impact of advertising on sales. The main message of this study is to show the effect of advertising diffusion to convert potential buyers into actual customers which may result in persistent alteration in marketing over time. This work is devoted to studying the dynamic behavior of a reaction-diffusion model and its delayed version with the advertising effect. For the non-delay model, it is proven the existence of Hopf bifurcation. Moreover, the stability and direction of bifurcation of periodic solutions are detected. On the other hand, we consider there is a lag for responding of potential buyers to the advertising. Therefore, the time delay τ is deemed as an additional factor in the diffusion model. We have determined the critical values for the delay parameter that yield periodic solutions. Furthermore, the direction and the stability of bifurcating periodic solutions is studied. For supporting the theoretical analysis and demonstrate complex dynamic behaviors, numerical simulations including families of periodic curves are given.
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Kinnear, Thomas C., and Ann R. Root. "The FTC and Deceptive Advertising in the 1980s: Are Consumers Being Adequately Protected?" Journal of Public Policy & Marketing 7, no. 1 (January 1988): 40–48. http://dx.doi.org/10.1177/074391568800700104.
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This paper uses the controversy surrounding the Federal Trade Commission's 1983 Policy Statement on Deception as a focal point for discussing whether consumers are adequately protected from deceptive advertising, and, whether businesses have been given a clear direction regarding advertising rules. The role of the states, private litigation, and self-regulation are also assessed in terms of their ability to help control advertising deception in the marketplace.
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Kim, Ji Yeon. "Production of Spaces in Hyundai Card Advertising Campaign." Korean Journal of Communication & Information 102 (August 31, 2020): 45–70. http://dx.doi.org/10.46407/kjci.2020.08.102.45.
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Hirschman, Elizabeth C. "Role-Based Models of Advertising Creation and Production." Journal of Advertising 18, no. 4 (December 1989): 42–53. http://dx.doi.org/10.1080/00913367.1989.10673166.
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Hausken, Kjell. "An equilibrium model of advertising, production and exchange." International Journal of Economics and Business Research 3, no. 4 (2011): 407. http://dx.doi.org/10.1504/ijebr.2011.040952.
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Farnsworth, John. "New Zealand advertising agencies: Professionalisation and cultural production." Continuum 10, no. 1 (January 1996): 136–51. http://dx.doi.org/10.1080/10304319609365729.
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Moeran, Brian. "The organization of creativity in Japanese advertising production." Human Relations 62, no. 7 (June 19, 2009): 963–85. http://dx.doi.org/10.1177/0018726709335541.
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This article makes use of the results of ethnographic participant observation to analyze how creativity is organized in the production of Japanese advertising. An ad campaign, like many other creative products, is produced by `motley crews' of personnel from both within an agency contracted to conceptualize the campaign on behalf of its client (an account team) and freelance professionals hired to realize the account team's creative concept (a production team). The concepts of frame analysis and art worlds are used to analyze the symbolic space of the studio and the transformations that occur there, while that of field enables a comparative analysis of advertising's `space of possibles' in which different actors position themselves and their clients' products. Creativity is used to establish relations of power among advertising personnel, as well as over consumers, by means of the constant (re)positioning of advertisers' products. This is the function of advertising's motley crew.
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Ito, Liliane De Lucena, and Mauro De Souza Ventura. "Interactive Multimedia Reports: Innovation, Production and Advertising Revenue." Brazilian Journalism Research 12, no. 3 (December 18, 2016): 134. http://dx.doi.org/10.25200/bjr.v12n3.2016.903.
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Interactive multimedia reporting is an innovative format in web journalism which has been generating substantial advertising revenue. As of 2013, major media organizations have been investing in this kind of production. Its sophisticated layout and audiovisual and interactive elements have led us to investigate how this production process works. Through in-depth interviews with editors from the Folha Group and Estado Group, we were able to determine that there is a different production process at work here, one conducted by teams of journalists proficient in multiple mediums, working together with other techno-actors. These teams and their work are in turn influenced by factors outside of journalism itself such as the increase in mobile device usage for user consumption, and monitoring specific audience approval ratings for this type of production.
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Soar, Matthew. "Encoding Advertisements: Ideology and Meaning in Advertising Production." Mass Communication and Society 3, no. 4 (November 2000): 415–37. http://dx.doi.org/10.1207/s15327825mcs0304_05.
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Choi, Min-Wook. "A Study on the Issues and Direction of Virtual Advertising Regulation." Journal of Digital Convergence 12, no. 7 (July 28, 2014): 103–12. http://dx.doi.org/10.14400/jdc.2014.12.7.103.
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Hoefert de Turégano, Teresa. "La politique de production cinématographique suisse : direction Sud / direction Est." Décadrages, no. 3 (April 10, 2004): 111–18. http://dx.doi.org/10.4000/decadrages.563.
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Lezhenkin, Olexandr. "Strategic Direction of Organic Fertilizer Production." National Interagency Scientific and Technical Collection of Works. Design, Production and Exploitation of Agricultural Machines, no. 49 (2019): 126–31. http://dx.doi.org/10.32515/2414-3820.2019.49.126-131.
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Collier, R. "New direction recommended for isotope production." Canadian Medical Association Journal 182, no. 2 (December 7, 2009): E115—E116. http://dx.doi.org/10.1503/cmaj.109-3127.
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He, Qian, and Hongjian Qu. "The Impact of Advertising Appeals on Purchase Intention in Social Media Environment——Analysis of Intermediary Effect Based on Brand Attitude." Journal of Business Administration Research 7, no. 2 (June 14, 2018): 17. http://dx.doi.org/10.5430/jbar.v7n2p17.
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Social media, represented by WeChat and micro-blog, has become an indispensable communication tool for human beings. The social media advertising that extends in this environment has also become the focus of enterprise marketing. Based on the brand attitude as the intermediary variable, this paper studies the influence of advertising appeal on the purchase intention under the socialized media environment, and tries to clarify the influence mechanism between the advertising appeal and the consumer purchase intention. Through the related literature, we find out the relationship between the advertising appeal and the brand state and the purchase intention. Put forward relevant research proposals, to enterprises in the social media environment advertising marketing pointed out a new direction.
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Aziz, Ahmad Abzal. "ADVERTISING DESIGN FOR ACCESS STUDIO." Arty: Jurnal Seni Rupa 9, no. 2 (August 18, 2020): 103–21. http://dx.doi.org/10.15294/arty.v9i2.40297.
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Access Architect is an architectural design studio in Semarang, which was founded in 2016. As a company that is still relatively new, Access Architect faces competition from companies that have been engaged in this field before. But there is no promotional media with visual standardization that supports building and enchancing company image. On the other hand, the presence of promotional media is important because it directly relates to clients and remembers Access Architect as a company that is still relatively new. The design of promotional media created for Access Architect includes company profile and portfolio catalog, corporate identity applications, animated videos, and slider website. The manufacturing process is done by manual and digital techniques using Corel Draw and Adobe After Effects applications. The process of designing this promotional media goes through several stages of the work process, namely the preliminary process, pre-production process, the production process, and the post-production process. With the design of promotional media it is expected to help introduce Access Architect in the community, expand the marketing area, and improve the image of the company in order to compete with the competitors.