Dissertations / Theses on the topic 'Advertising – Production and direction'
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Fidler, Tristan. "Music video auteurs : the directors label DVDs and the music videos of Chris Cunningham, Michel Gondry and Spike Jonze." University of Western Australia. School of Social and Cultural Studies, 2007. http://theses.library.uwa.edu.au/adt-WU2008.0251.
Full textCohen, Andrew Connolly. "Advertising as Cultural Production." Thesis, Yale University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10783444.
Full textThis dissertation presents three sociological essays analyzing advertising agencies through the lens of cultural economic sociology. Drawing on 12 months of ethnographic research and 81 interviews across four American advertising agencies, this dissertation presents three explorations of how meaning-making processes are central to the various processes of advertising production.
The first essay explores how market intermediaries help other market actors see the market and their opportunities for action within it. The essay article illustrates how advertising practitioners provide their clients with visions of what the market is and what opportunities for action lie within it, developing advertising campaigns to match that vision. These accounts of the market and its opportunities are dynamically negotiated, both reflecting and shaping the identities of the clients, their target audiences, and the intermediaries themselves. Because intermediaries dramaturgically perform these interpretations of the market for their client in micro-level interactions, they must also deal with disagreement, contestation, and negotiation over their visions of the market.
The second essay explores how advertising agencies consume and produce consumer research. Taking a relational approach to the production of advertising, this essay conceives of the work agencies do as part of establishing viable exchange relationships with their clients in which the client exchanges money for the agency's ideas for campaigns. The analysis shows how agency employees—in particular, account planners—first negotiate what kinds of consumers matter with their clients, then produce consumer research in ways that helps them generate particular types of qualitative materials. Agency employees then use those materials to craft aesthetic, material representations of the consumer that can serve as exchange media to facilitate the broader exchange of campaign ideas and money.
The third essay takes adopts a pragmatic sociological framework to examine conflict in advertising agencies, suggesting such conflicts can be better understood as inevitable clashes between different regimes for justifying the value of advertising work. The article examines three such regimes that advertising practitioners use to justify the work they do: the regime of partnership, the regime of expertise, and the regime of brokerage. Each regime supposes its own definition of what is good advertising work, how that work is evaluated, and how that work should be done, as well as what relationships there should be between the agents who do the work and their clients. Furthermore, each regime has its critiques of the others, and compromises between regimes are unstable and temporary. The different types of conflicts that arise from clashes between these regimes can be understood as the outcome of threats to the different social bonds supposed by each of those regimes.
These articles are prefaced by a broad discussion of the intellectual projects of economic sociology, in which the literature is divided into two camps: one that studies the economy of culture, and one that studies the economy as culture. After reviewing the different conceptualizations of production and consumption in each, as well as considering the role of materiality and the relationship between the economic and the social, this discussion concludes with a commitment to studying the economy as the enactment of cultural intentions, opting for an analytical strategy that preserves the relative autonomy of culture in exploring how narratives and codes structure economic activity.
Lee, Who Jeong. "Art direction and scenic design for a production of Sleep Deprivation Chamber." The Ohio State University, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=osu1327946322.
Full textMcfall, Elizabeth Rose. "Quaint devices : a genealogical study of advertising practices." Thesis, Open University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.343743.
Full textRawlings, Cara E. "The Civil War: A Collaboration in Direction and Choreography." VCU Scholars Compass, 2005. http://scholarscompass.vcu.edu/etd/751.
Full textHilliard, James Patrick. "The elements of filmmaking." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3014.
Full textJoy, Ronald Dean. "Kelli and the misfits." CSUSB ScholarWorks, 1988. https://scholarworks.lib.csusb.edu/etd-project/344.
Full textChiu, Wen-Chi. "Mr. Hassell: The TV Engineer." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc935652/.
Full textReel, Irem Secil. "Translation/Adaptation, Direction and Production of Ambling Riders, a Turkish Play by Özen Yula." Fogler Library, University of Maine, 2010. http://www.library.umaine.edu/theses/pdf/ReelIS2010.pdf.
Full textRaley, Gabrielle. "Between art and advertising the production, organization, and culture of commercial art /." Diss., Restricted to subscribing institutions, 2010. http://proquest.umi.com/pqdweb?did=2023816031&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.
Full textCapretta, Roberto. "The complexity of sound design and operations for television production." Thesis, McGill University, 1994. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=22537.
Full textNooyen, John Melvin. "Development and documentations of supply chain for the production of direct mail." Online version, 2008. http://www.uwstout.edu/lib/thesis/2008/2008nooyenj.pdf.
Full textau, S. Tampalini@murdoch edu, and Sergio Tampalini. "Affective space (looking back)." Murdoch University, 2006. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20071116.144247.
Full textJohnson, Michael Joseph. "IS IT BETTER TO BUY OR RENT A SET: A TECHNICAL DIRECTION FOR THE SIU'S PRODUCTION OF RENT." OpenSIUC, 2013. https://opensiuc.lib.siu.edu/theses/1116.
Full textProust, Sophie. "La direction d'acteurs : dans la mise en scène théâtrale contemporaine." Paris 8, 2002. http://www.theses.fr/2002PA082154.
Full textBased on my experience as an intern and assistant director for Denis Marleau, Matthias Langhoff, Yves Beaunesne and Robert Wilson between 1997 and 1999, this research defines, in four parts, the director's work with actors during rehearsals for the creation of a production. It indexes the premises necessary to the direction of actors in a creative process, places the director's work with the performers beyond a simple binary relationship, and develops the manifestations of language specific to the director of actors and the functioning of the direction of actors. The appendixes contain, in particular, interviews with Matthias Langhoff, Stéphane Braunschweig, Claude Régy, Ferruccio Soleri et François Chat, as well as rehearsal notes
Beaufort, Philippe. "Le projet de l'action créatrice." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/nq25380.pdf.
Full textHatton, William 1972. "Disturbing the Peace." Thesis, University of North Texas, 1997. https://digital.library.unt.edu/ark:/67531/metadc279223/.
Full textLau, Tsz-wan Christal, and 劉芷韻. "Ethics in the production of Hong Kong movies." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B39559105.
Full textMitra, Sukanya. "A study of the impact music videos have had on production techniques in relation to network television programs and commercials." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1986. http://www.kutztown.edu/library/services/remote_access.asp.
Full textMcMonagle, Susannah Kimberly. "Advertising Producers' Localization of Global Brands: Glocalization, Storytelling, and Audience Construction." Diss., Temple University Libraries, 2016. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/414827.
Full textPh.D.
The purpose of this dissertation is to 1) critically explore how contemporary advertisers are operating within a glocal framework to diffuse product information and branding to diverse, distant consumers; and 2) to assess the implications of these processes for consumer-audiences. This project explores what approaches global advertising producers utilize to distribute product information and branding to local audiences, how these processes then impact and shape the creation and diffusion advertising campaigns, and lastly, how do those processes impact the way advertisers imagine and target their audiences. The findings of this study shed light on how advertising producers imagine their work, their role within that work, and the audiences who consume their products. This project uncovers how the processes of global information diffusion impact partnerships between “headquarters” and local offices, the way in which messages are adapted and localized for various audiences, how these messages are extolled around the world, and conversely, what messages, stories, or cultural values might be minimized or lost as a result of this current environment. This project draws upon in-depth interviews with advertising professionals and other global stakeholders, as well as on industry trade reports, press articles, and academic research. Interviews were conducted with global stakeholders at Airbnb, Campbell Soup, and Under Armour. In addition to conducting in-depth interviews as a methodological approach, this dissertation engages with a case study logic as a way of understanding the context within which global advertisers localize global brands. Furthermore, employing a multiple-case study approach allowed me to compare and contrast processes and implications between and amongst this trio of brands and various global producers, balancing the intricacies of a single organization with larger themes and trends in industrial production. Themes related to the glocal framework emerged that spoke to the complex processes that global producers must navigate in order to do work on a global scale. These themes, the Global Mindset, which considers how producers conceptualize their role and their work; the Global Story, which explores how producers tell global stories to their consumers (and to themselves); and the Global Consumer, which illuminates the undercarriage of the delicate relationship between producers and consumers; have significant implications because understanding global production processes helps to explain under what context campaigns were conceptualized, how decisions were made, and why certain campaigns are more culturally relevant to local audiences. Beyond this, these findings shed light on the nuances of global brand diffusion pointing to larger trends in glocal advertising, and more broadly, the future of advertising on a global scale.
Temple University--Theses
Rosewell, Susan Tilden. "Examination of Narrative Point of View Through Production by Two Media." Thesis, North Texas State University, 1986. https://digital.library.unt.edu/ark:/67531/metadc500621/.
Full textWells, Diane. "Modelling problems of independent sector media : an analysis of market-production relationships with reference to independent film and video in Canada." Thesis, McGill University, 1987. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=63882.
Full textAmato, William J. III. "The Technical Direction of the 2009 Kent State University School of Theatre and Dance Production of Twelfth Night." Kent State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=kent1241188098.
Full textMorais, Valdenir Máximo de. "Propaganda radiofônica: estudo do processo de realização." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/27/27153/tde-26092011-121743/.
Full textThe understanding of determinants factors in the process of realization of radio advertising expands the experimentation and interpretation space, as much for the publicity messages producer as to the listener public, and lead to a more sophisticated set of criteria for evaluation, capable of creating a closer unit between production and meaning. The choice of radio as advertising medium, the generation of ideas in the creation process, the audio production and voice care, speech and voice performance, musical composition, the use of sound design elements, technical expertise and the aesthetic of the produced piece, guided by the target audience reception, carried out with creativity and fitness to the medium, are the main factors that contribute to the effectiveness of advertising communication via radio. The work addresses the universe of radio advertising communication, highlighting the spot, jingle, parody, musical sound track and vignette signature as the main formats for the transmission of advertising messages from advertisers.
Maitland, Nicholas James. "Spinning Media: Understanding how snowboarding video producers incorporate advertising into subcultural media." Thesis, University of Canterbury. Media and Communications, 2015. http://hdl.handle.net/10092/11053.
Full textFarris, Jennifer. "The Technical Direction Provided for the 2008 Kent State University School of Theatre and Dance Production of Three Sisters." Kent State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=kent1236642190.
Full textLeung, Lai-yue Ciris, and 梁麗榆. "The social organization of a Cantonese opera performance." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B29751093.
Full textChu, Xiaoge. "Retrospection and deliberation : the create [i.e. creative] summary of the high definition video works." Virtual Press, 2005. http://liblink.bsu.edu/uhtbin/catkey/1327290.
Full textDepartment of Art
Davis, Cecil. "THE DESIGN PROCESS AS ASSISTANT ART DIRECTOR FOR THE FILM NATIONAL LAMPOON'S ROBODOC." Master's thesis, University of Central Florida, 2007. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3637.
Full textM.F.A.
Department of Theatre
Arts and Humanities
Theatre MFA
Horton, Willie Charles Jr. "Armed With A Heart." ScholarWorks@UNO, 2009. http://scholarworks.uno.edu/td/1007.
Full textDiaz, Michael J. "The miseducation of Simon Kraus a record of the film's production." Master's thesis, University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4672.
Full textID: 029050565; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Includes screenplay.; Thesis (M.F.A.)--University of Central Florida, 2010.
M.F.A.
Masters
Department of Film
Arts and Humanities
Faulconbridge, James R. "Local-global geographies of tacit knowledge production in London and New York's advertising and law professional service firms." Thesis, Loughborough University, 2005. https://dspace.lboro.ac.uk/2134/13724.
Full textFriedlander, Lauren. ""Spending the day in front of the mirror"." Oberlin College Honors Theses / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=oberlin1305644057.
Full textMeiser, Cory. "Documentary Film: Love's Story." Thesis, University of North Texas, 2006. https://digital.library.unt.edu/ark:/67531/metadc5312/.
Full textKhaki, Mohammad. "Robust Classification of Head Pose from Low Resolution Images Under Various Lighting Condition." Thesis, Université d'Ottawa / University of Ottawa, 2017. http://hdl.handle.net/10393/37060.
Full textBrook, Johnathan. "The Role of Translation in the Production of International Print News. Three Case Studies in the Language Direction Spanish to English." Thesis, University of Auckland, 2012. http://hdl.handle.net/2292/19462.
Full textHillier, Fleur Jane School of Public Health & community medicine Centre for Clinical Governance Research in Health UNSW. "Managing creative and health production processes : issues, similarities and differences." Awarded by:University of New South Wales. School of Public Health and community medicine. Centre for Clinical Governance Research in Health, 2005. http://handle.unsw.edu.au/1959.4/22281.
Full textMoore, Stan (Stan Clark). "Caddo Blues: The Making Of A Stunt." Thesis, North Texas State University, 1985. https://digital.library.unt.edu/ark:/67531/metadc500982/.
Full textHo, Chui-fun Selina, and 何翠芬. "Ann Hui as a female filmmaker: in search of Hong Kong culture." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31951636.
Full textGumaste, Nitin S. "An experiment in portable escapism : storytelling and the iPod." Virtual Press, 2006. http://liblink.bsu.edu/uhtbin/catkey/1345339.
Full textDepartment of Telecommunications
Cheurfa, Mustapha. "Gestion des ressources humaines en production cyclique." Phd thesis, Ecole Nationale Supérieure des Mines de Saint-Etienne, 2005. http://tel.archives-ouvertes.fr/tel-00849977.
Full textLanglois, Sylvain. "Les opéras de Rossini, Bellini et Donizetti au Théâtre des Arts de Rouen à l'époque romantique : direction de théâtre, répertoire, production et réception." Rouen, 2009. http://www.theses.fr/2009ROUEL014.
Full textDuring the second quarter of the nineteenth century, the lyric repertoire of the Théâtre des Arts of Rouen had known a progressive evolution. Previously composed of light operas, the lyric programming of the theatre was diversified thus allowing the opera-going public of Rouen to discover news genres : operas-traductions (translations) by Rossini, grands-operas by Auber, Meyerbeer, Halevy etc. . . Early in 1839, the direction of the theatre proposed two translations of Italian operas : Anne de Boulen by Donizetti and La Somnambule by Bellini. These two creations were the starting point of certain craze on behalf of the Theatre for these two composers. During six years, the successive directions scheduled several operas by Donizetti, Bellini, Rossini. "Italian Lyric repertoire" performances increased considerably and represented more than a third of the global repertoire during years 1843-1844. This sudden "italophony" resulted from the meeting between various protagonists such as directors, conductors, singers, stage designers, etc. The success of Italian romantic opera allowed the development of the means of production of the Theatre in order to meet the requirements of this new genre. Several operas by Donizetti fully integrated the lyric repertory of the theatre and ranked among the most performed plays throughout the nineteenth century. A chronology of events between 1869 and 1844 made from the examination of Rouen Periodicals allowed to assess the importance of the arrival of this "Italian repertoire" on a provincial stage, while determining its share of Italianity
Vorlická, Adéla. "Zvýšení efektivity pracoviště pro výrobu obalů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222236.
Full textReadman, Geoffrey. "What does the Applied Theatre Director do? : directorial intervention in theatre-making for social change." Thesis, University of Northampton, 2013. http://nectar.northampton.ac.uk/7848/.
Full textFlores-Muñoz, Roberto-Andrés. "Dirección del cortometraje de ficción La última función." Bachelor's thesis, Universidad de Lima, 2017. http://repositorio.ulima.edu.pe/handle/ulima/5110.
Full textFigueiredo, Renato Lacastagneratte de. "A significação da propaganda. As diversas superfícies comunicativas do discurso publicitário e seu processo de percepção e produção de sentido." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/27/27153/tde-08032013-091554/.
Full textHow can such a problematic Discourse like advertising work? This research was born based on this question. Perceiving the presence of what it called the -negative Advertising Discourse characters?, it engendered an investigation about the signification possibilities of this Discursive Form. A series of critics and negative aspects were then identified, such as: the (1) -Advertising Voice Dissonance?; (2) the -Hyperbolic Discourse?; the (3) -Non Probable Engagement?; (4) -The Phantom Words?; (5) The Doubtful Ballast and Misleading Statements?; (6) -The Discourse Incoherence or Schizophrenia?; (7) the -One Sidedness? Message; (8) the -Materiality Deviation?. All of these characters would have the probability of working as perceptible -protuberances? of meaning, being capable of turning the message semeiosis to other communicative surfaces. This deviation would have a similar action to what could be called the -advertising fiduciary reading pact?, or the fact that the -catcher? of this message knows how to read it in levels which are parallels to the exposed message, such as, the -imagetic? or -socio-discursive imaginary? ones. From the identification of three Surfaces and its nine sublevels, this research intended to organize the communicative dynamics of the Advertising Discourse (AD), named Significance Perception and Production Process. It suggests that the message -catcher? (alternative term to -message receiver?), would have an active role not only in constructing, but perceiving the meanings which are also beyond or beneath the exposed message, for he is capable of identifying important signs in what was called the -message Format in a Context?. The Advertising Contextual, Formal and Expressive Surfaces are then conceptualized, being all the work organized around them. The theoretical frame adopted for these conceptualizations merges some of the main communication analysis streams: The Enunciation Theory; the Discourse Analysis; the Charles Sanders Peirce\'s Semiotics; the French Semiotics; the Social Psychology; and the Cognitive Theories. One hundred and fifty-four (154) advertising messages were selected to be analyzed, integrating an exploratory corpus and a confirmatory one (the latter aimed to validate the findings from the further research). In the last chapter, more ten ads were analyzed, in which the significance interaction between the nine indentified surfaces were investigated. It was possible to conclude that the negative characters lately identified were able to deviate the message expressivity to other surfaces that not the primary or central one, originating what was called the -Secondary Effect in Advertising Communication?, or the fact that new significance protuberances (mainly the critic ones) could be perceived in a high evolvement cognitive scenario or a low evolvement one. This deviation could make the advertising claims less expressive, relying its communicative effectiveness in the -imagetics?, the -imaginary? and what was called its -ontological? characters, which, in turn, could compromise the efficiency of this discourse in the long run. Therefore, the research could defend the argument of Advertising as a -Presentificist Discourse?, or being directed solely to the present time: an idea that encountered echo in some critical works in communication, such as Dominique Quessada\'s and Lucien Sfez\'.
Greer, Daniel. "Snakes Alive!" Thesis, University of North Texas, 2008. https://digital.library.unt.edu/ark:/67531/metadc9101/.
Full textFuelling, Christopher J. "The Ariadne project : a companion paper to the creative thesis 698 composition and performance of the opera/installation, Ariadne." Virtual Press, 1993. http://liblink.bsu.edu/uhtbin/catkey/845926.
Full textDepartment of Art
Dinc, Nefin. "Documentary Film: I Named Her Angel." Thesis, University of North Texas, 2005. https://digital.library.unt.edu/ark:/67531/metadc4736/.
Full textGoodman, David. "Texas Paranormalists." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc822843/.
Full text