Academic literature on the topic 'Advertising – Production and direction'
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Journal articles on the topic "Advertising – Production and direction"
Malefyt, Timothy De Waal. "Writing Advertising: the Production of Relationships in Historical Review." Journal of Business Anthropology 1, no. 2 (November 6, 2012): 218. http://dx.doi.org/10.22439/jba.v1i2.3942.
Full textSimić, Nataša, and Sonja Živojinović. "Social networks: A modern approach to advertising." Ekonomski signali 15, no. 1 (2020): 1–11. http://dx.doi.org/10.5937/ekonsig2001001s.
Full textOrlov, M. Yu. "Commercial cartography of Russia in the period of New Economic Policy." Geodesy and Cartography 942, no. 12 (January 20, 2019): 50–60. http://dx.doi.org/10.22389/0016-7126-2018-942-12-50-60.
Full textGarzaro, Daniela Menezes, Luís Fernando Varotto, Marcelo Carvalho, and Samara De Carvalho Pedro. "Interactivity and engagement: a systematic review of academic production in marketing." Revista Brasileira de Marketing 18, no. 3 (January 6, 2020): 246–65. http://dx.doi.org/10.5585/remark.v18i3.16374.
Full textIlchenko, T. V. "The Role of Marketing Instruments in the Innovative Development of Agrarian Enterprises." Business Inform 10, no. 513 (2020): 460–68. http://dx.doi.org/10.32983/2222-4459-2020-10-460-468.
Full textTroyak, I. S. "Siberian museums in the regional publishing landscape: traditions and new trends in the early XXI century." Bibliosphere, no. 4 (December 30, 2016): 75–79. http://dx.doi.org/10.20913/1815-3186-2016-4-75-79.
Full textYakubiv, Valentyna, and Iryna Boryshkevych. "Forming the strategy to increase the competitiveness of the restaurant business enterprises." Regional Economy, no. 1(95) (2020): 144–53. http://dx.doi.org/10.36818/1562-0905-2020-1-15.
Full textBretones, Paulo S. "Astronomy Education Research: Impact and Future Directions." EPJ Web of Conferences 200 (2019): 01022. http://dx.doi.org/10.1051/epjconf/201920001022.
Full textKucherenko, Svitlana, and Liudmyla Levaieva. "Increasing the agricultural enterprises competitiveness on the basis of compliance with consumer demand, branding and forecasting." University Economic Bulletin, no. 44 (February 12, 2020): 18–24. http://dx.doi.org/10.31470/2306-546x-2020-44-18-24.
Full textDorosh-Kizym, M., O. Dadak, and T. Gachek. "Logistics services as an inalienable complex of the electronic commerce." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 91 (November 16, 2018): 51–56. http://dx.doi.org/10.32718/nvlvet9111.
Full textDissertations / Theses on the topic "Advertising – Production and direction"
Fidler, Tristan. "Music video auteurs : the directors label DVDs and the music videos of Chris Cunningham, Michel Gondry and Spike Jonze." University of Western Australia. School of Social and Cultural Studies, 2007. http://theses.library.uwa.edu.au/adt-WU2008.0251.
Full textCohen, Andrew Connolly. "Advertising as Cultural Production." Thesis, Yale University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10783444.
Full textThis dissertation presents three sociological essays analyzing advertising agencies through the lens of cultural economic sociology. Drawing on 12 months of ethnographic research and 81 interviews across four American advertising agencies, this dissertation presents three explorations of how meaning-making processes are central to the various processes of advertising production.
The first essay explores how market intermediaries help other market actors see the market and their opportunities for action within it. The essay article illustrates how advertising practitioners provide their clients with visions of what the market is and what opportunities for action lie within it, developing advertising campaigns to match that vision. These accounts of the market and its opportunities are dynamically negotiated, both reflecting and shaping the identities of the clients, their target audiences, and the intermediaries themselves. Because intermediaries dramaturgically perform these interpretations of the market for their client in micro-level interactions, they must also deal with disagreement, contestation, and negotiation over their visions of the market.
The second essay explores how advertising agencies consume and produce consumer research. Taking a relational approach to the production of advertising, this essay conceives of the work agencies do as part of establishing viable exchange relationships with their clients in which the client exchanges money for the agency's ideas for campaigns. The analysis shows how agency employees—in particular, account planners—first negotiate what kinds of consumers matter with their clients, then produce consumer research in ways that helps them generate particular types of qualitative materials. Agency employees then use those materials to craft aesthetic, material representations of the consumer that can serve as exchange media to facilitate the broader exchange of campaign ideas and money.
The third essay takes adopts a pragmatic sociological framework to examine conflict in advertising agencies, suggesting such conflicts can be better understood as inevitable clashes between different regimes for justifying the value of advertising work. The article examines three such regimes that advertising practitioners use to justify the work they do: the regime of partnership, the regime of expertise, and the regime of brokerage. Each regime supposes its own definition of what is good advertising work, how that work is evaluated, and how that work should be done, as well as what relationships there should be between the agents who do the work and their clients. Furthermore, each regime has its critiques of the others, and compromises between regimes are unstable and temporary. The different types of conflicts that arise from clashes between these regimes can be understood as the outcome of threats to the different social bonds supposed by each of those regimes.
These articles are prefaced by a broad discussion of the intellectual projects of economic sociology, in which the literature is divided into two camps: one that studies the economy of culture, and one that studies the economy as culture. After reviewing the different conceptualizations of production and consumption in each, as well as considering the role of materiality and the relationship between the economic and the social, this discussion concludes with a commitment to studying the economy as the enactment of cultural intentions, opting for an analytical strategy that preserves the relative autonomy of culture in exploring how narratives and codes structure economic activity.
Lee, Who Jeong. "Art direction and scenic design for a production of Sleep Deprivation Chamber." The Ohio State University, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=osu1327946322.
Full textMcfall, Elizabeth Rose. "Quaint devices : a genealogical study of advertising practices." Thesis, Open University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.343743.
Full textRawlings, Cara E. "The Civil War: A Collaboration in Direction and Choreography." VCU Scholars Compass, 2005. http://scholarscompass.vcu.edu/etd/751.
Full textHilliard, James Patrick. "The elements of filmmaking." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3014.
Full textJoy, Ronald Dean. "Kelli and the misfits." CSUSB ScholarWorks, 1988. https://scholarworks.lib.csusb.edu/etd-project/344.
Full textChiu, Wen-Chi. "Mr. Hassell: The TV Engineer." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc935652/.
Full textReel, Irem Secil. "Translation/Adaptation, Direction and Production of Ambling Riders, a Turkish Play by Özen Yula." Fogler Library, University of Maine, 2010. http://www.library.umaine.edu/theses/pdf/ReelIS2010.pdf.
Full textRaley, Gabrielle. "Between art and advertising the production, organization, and culture of commercial art /." Diss., Restricted to subscribing institutions, 2010. http://proquest.umi.com/pqdweb?did=2023816031&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.
Full textBooks on the topic "Advertising – Production and direction"
John, Wood. How to produce an infomercial for your product! [Cleveland, Ohio?]: Jonkay, 1996.
Find full textTelevision commercial processes and procedures. Boston: Focal Press, 1992.
Find full textBrady, Frank R. Direct response television: The authoritative guide. Lincolnwood, Ill., USA: NTC Business Books, 1995.
Find full textIl grande libro di Carosello: E adesso tutti a nanna--. Milano: Sperling & Kupfer, 1995.
Find full textGradus, Ben. Directing, the television commercial. Boston: Focal Press, 1989.
Find full textThe storyboard artist: A guide to freelancing in film, TV, and advertising. Studio City, CA: Michael Wiese Productions, 2012.
Find full textHampe, Barry. Making videos for money: Planning and producing information videos, commercials, and infomercials. New York: H. Holt, 1998.
Find full textThe 30-second storyteller: The art and business of directing commercials. Boston, MA: Thomson Course Technology PTR, 2007.
Find full textMayer, Bob. Don't Look Down. New York, USA: St Martins Press, 2006.
Find full textTV commercials: How to make them, or, how big is the boat? Amsterdam: Elsevier, 2005.
Find full textBook chapters on the topic "Advertising – Production and direction"
Rodriguez, Jacob P., Steven R. Loomis, and Joseph G. Weeres. "Establishing Direction in Education Production." In The Cost of Institutions, 61–78. New York: Palgrave Macmillan US, 2007. http://dx.doi.org/10.1057/9780230604797_4.
Full textMarshall, P. David, and Joanne Morreale. "From Production to Consumption: The Rise of Patent Medicines." In Advertising and Promotional Culture, 11–29. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-02625-5_2.
Full textSelldin, Erik, and Jan Olhager. "Supply chain integration: direction, extent and balance." In Collaborative Systems for Production Management, 73–81. Boston, MA: Springer US, 2003. http://dx.doi.org/10.1007/978-0-387-35698-3_6.
Full textBainbridge, Caroline. "Practising the Feminine: Contexts of Production, Direction and Reception." In A Feminine Cinematics, 61–76. London: Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230583689_4.
Full textHillier, W. E. "The Role of ACME in the Direction of Production Research." In Advances in Manufacturing Technology II, 17–21. Boston, MA: Springer US, 1987. http://dx.doi.org/10.1007/978-1-4615-8524-4_2.
Full textUkata, Agatha Ada. "Women and Representations in Nollywood: Questions of Production and Direction." In Women in the International Film Industry, 315–30. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39070-9_18.
Full textGerken, J. F., and D. Biermann. "Concept of a Mechatronic System for Targeted Drill Head Direction and Angular Alignment Control in BTA Deep Hole Drilling." In Lecture Notes in Production Engineering, 215–24. Berlin, Heidelberg: Springer Berlin Heidelberg, 2020. http://dx.doi.org/10.1007/978-3-662-62138-7_22.
Full textTanase, K., T. Matsuo, and K. Shimokawa. "Production of the NSX at Honda: An Alternative Direction for Assembly Organization." In Transforming Automobile Assembly, 109–20. Berlin, Heidelberg: Springer Berlin Heidelberg, 1997. http://dx.doi.org/10.1007/978-3-642-60374-7_9.
Full textWÖckl, Jürgen. "Interacting Advertising and Production Strategies — A Model Approach on Customers’ Communication Networks." In Agent-Based Social Systems, 143–53. Tokyo: Springer Japan, 2009. http://dx.doi.org/10.1007/978-4-431-87435-5_12.
Full textAdıgüzel, Feray. "Does Advertising Appeal Type Make a Difference? A New Sustainable Fashion Product by a Luxury and Mainstream Brand." In Sustainable Textiles: Production, Processing, Manufacturing & Chemistry, 53–70. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-38532-3_4.
Full textConference papers on the topic "Advertising – Production and direction"
Кулинич, М. М., and Ю. В. Романюк. "Взаємодія та вплив громадських організацій на імідж Луцька." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-3.
Full textМакарчук, О. Г. "Прихована політична реклама в українських друкованих ЗМІ як засіб впливу на електоральну поведінку." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-11.
Full textКияниця, Є. О., and Я. В. Лісун. "Інтерсуб’єктивність соціальних мереж як платформа для сприйняття інформаційного та рекламного контенту користувачами інтернет-спільнот." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-8.
Full textШедяков, В. Е. "Информационный уровень структурирования будущего." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-1.
Full textТеребус, О. Л. "Соціальна реклама в умовах трансформації інформаційного простору." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-12.
Full textПлеханова, Т. М. "Політичний медійний дискурс як чинник забезпечення свободи слова в Україні." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-9.
Full textКубко, В. П., and Г. П. Зірчак. "Медіаосвіта в сучасному інформаційному суспільстві." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-6.
Full textЄвченко, О. В. "Опитування як інструмент партисипації та вивчення потреб аудиторії для залучення різних груп жінок і чоловіків у комунікаційний процес." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-7.
Full textGordiienko, T. O. "The rise of membership model in the Ukrainian media." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-13.
Full textЮксель, Г. З. "Інформаційна діяльність представницьких органів кримськотатарського народу під час окупації Криму 2014 року." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-5.
Full textReports on the topic "Advertising – Production and direction"
Ivanova, Iryna, and Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.
Full textGarcía-González, Aurora, and Teresa Piñeiro-Otero. Women in advertising production. Study of the Galician advertising sector from a gender perspective. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-66-2011-943-505-525-en.
Full textJones, Charles. The Shape of Production Function and the Direction of Technical Change. Cambridge, MA: National Bureau of Economic Research, May 2004. http://dx.doi.org/10.3386/w10457.
Full textBożek, Małgorzata. FILM PRODUCTION IN POLAND. STAGES: FROM AN IDEA TO THE SCREEN. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11112.
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