Relevant bibliographies by topics / Advertising – Production and direction

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Advertising – Production and direction'

Author: Grafiati
Published: 4 June 2021
Last updated: 6 February 2022

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Journal articles on the topic "Advertising – Production and direction"

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Malefyt, Timothy De Waal. "Writing Advertising: the Production of Relationships in Historical Review." Journal of Business Anthropology 1, no. 2 (November 6, 2012): 218. http://dx.doi.org/10.22439/jba.v1i2.3942.

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This article examines a range of writings on advertising. It shows that advertising has been written about as instrumental to an emerging capitalistic market, touted as a flamboyant lifestyle in autobiographical tales of charismatic advertising leaders, depicted as a coercive tool of manipulation for creating false desires in consumers, and analyzed for its complex social and political relations among its internal divisions and suppliers. I argue that the many ways advertising is written about reveal an ever-changing structural alignment within advertising itself, in what Pierre Bourdieu (1993) calls a field of strategic relations and possibles. In this, advertising, as well as the writing about advertising, is shown from a shifting ‘production of relations’ relative to economic, political, social and self-intended issues. The article concludes with possible future directions that writings on advertising will take.
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Simić, Nataša, and Sonja Živojinović. "Social networks: A modern approach to advertising." Ekonomski signali 15, no. 1 (2020): 1–11. http://dx.doi.org/10.5937/ekonsig2001001s.

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Global technological progress has significantly affected public relations. New communication technologies have enabled creation of competent markets. Development of modern technology affected the production of the so-called personal products which have been created based on knowledge of consumer demands and needs. Pursuant to that, the communication is based on two-sidedness, and the central point of interactive public relations is taken by communication model "one on one" and "many to many", instead of the communication model which is directed toward masses, where the dominant direction is "one to many". There is a high degree of consent on the role and significance of social networks at all levels, starting from the global corporate success to resolution of daily problems of individuals. One of the most important problems is the safety of companies' appearance in the cyber space. This paper is supposed to point out to the advantages, as well as dangers with which companies face when conquering their "piece" of cyber space.
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Orlov, M. Yu. "Commercial cartography of Russia in the period of New Economic Policy." Geodesy and Cartography 942, no. 12 (January 20, 2019): 50–60. http://dx.doi.org/10.22389/0016-7126-2018-942-12-50-60.

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The development of digital technologies in the world influences developing national cartography and especially such segment as commercial cartography greatly. Maps and atlases have taken on a new form and the economic and financial aspects have changed at the same time. If some time ago publishers of Cards earned on circulation,nowadays it is possible to use marketing and advertising technologies to recoup expenses for creation of cartographic production. In order tounderstand in which direction to move it is necessary to study the past properly. The author attempts to study the development of commercial cartography in the period of NEP (new economic policy) of the Soviet Government in 1920s to define the connection between the development of cartography and changes in social and economic conditions. We study the period when there was a need to use a geographic map as an advertising bearer, and consider in detail the cartographic works in which commercial advertising was used. The review and analysis of the issues related to the emergence of the basic advertising rules in maps and atlases as well as the relationship between the subject of cartographic works and the content of advertising modules. The application of social advertising in the early 20th century and versions of advertising texts and modules in maps and atlases are shown.
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Garzaro, Daniela Menezes, Luís Fernando Varotto, Marcelo Carvalho, and Samara De Carvalho Pedro. "Interactivity and engagement: a systematic review of academic production in marketing." Revista Brasileira de Marketing 18, no. 3 (January 6, 2020): 246–65. http://dx.doi.org/10.5585/remark.v18i3.16374.

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Purpose: This study aimed to identify the current direction of research on interactivity and engagement, specifically in the field of marketing, evaluating in-depth the main themes and methods of studied research, indicating new directions for future research.Method: From journals listed in the Web of Science, a systematic review of the literature was carried out through textual statistics analysis with the Iramuteq software. We conducted an in-depth analysis of 40 articles on the subject of engagement and interactivity.Results: We identified that the theme is studied in several environments, such as online environment, social communities, social media ads, games advertising and mobile telephony. The textual analysis indicates that the most frequent relation is related to the studies of branding. This work also identified that most of the research was carried out in the United States, and the most used approach was quantitative, primarily with the use of structural equation modeling.Theoretical contributions: This work contributes to consolidate the academic research in interactivity and engagement in the field of marketing. It shows that interactivity is directly related to engagement and its cognitive and affective commitment, generating an active relationship with technology, which influences satisfaction, trust and commitment.Originality/relevance: This study presents the most recent studies and presents relevant research gaps on the topic of engagement and interactivity, reinforcing its current relevance and increasing importance in marketing research.
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Ilchenko, T. V. "The Role of Marketing Instruments in the Innovative Development of Agrarian Enterprises." Business Inform 10, no. 513 (2020): 460–68. http://dx.doi.org/10.32983/2222-4459-2020-10-460-468.

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At present, intensification of innovation activity is recognized as the priority direction in the operation of agrarian enterprises. It is determined that this, first of all, requires the formation of a qualitatively new system of marketing provision for innovative development of agricultural producers, introduction of modern information and communication technologies, and the use of digital marketing instruments. Therefore, the research is aimed at substantiating and developing proposals to improve the effectiveness of innovative development of agrarian enterprises with the use of marketing instrumentarium. To achieve the aim, research methods such as analysis and synthesis, comparison, generalization, statistical analysis, structural and logical method, systematization are applied. The indicators of innovative development of food production enterprises are analyzed in accordance with KVED-2010. The key factors that determine the feasibility of using marketing instrumentarium in the innovative development of agrarian enterprises are identified. The main advantages of using information and communication technologies as an important marketing instrument in the innovative activities of agrarian enterprises are defined. Global trends in the development of the digitalization process in agriculture are examined. The peculiarities of digital channels for the promotion of agrarian products are considered, which include content marketing (SEO, SERM, SMM, PR content, e-mail marketing, ORM); digital advertising (contextual, targeted, media advertising); multichannel promotion; web-analythics. The directions of intensification of innovation activities of agrarian enterprises with the use of marketing instruments are defined, which are conventionally systematized by eight groups: operational response; budget optimization; remote mode and taking care of the team; assistance to agrarian business through the growth of corporate social responsibility and implementation of social initiatives; marketing strategy adjustments; transformation of communication mix and portfolio of innovative products; e-com enhancement, focus on trade marketing.
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Troyak, I. S. "Siberian museums in the regional publishing landscape: traditions and new trends in the early XXI century." Bibliosphere, no. 4 (December 30, 2016): 75–79. http://dx.doi.org/10.20913/1815-3186-2016-4-75-79.

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The basic directions of museum publishing activity in Siberia in 2001-2015 are studied. Publications prepared by government and some private museums in the region are represented. Attention is paid to the introduction of new technologies in traditional forms of museum activity, which is implemented in particular through the production of e-publications or text placement on a museum site. It noted the lack of advertising of publications by Siberian museums that hinders their promotion to readers.
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Yakubiv, Valentyna, and Iryna Boryshkevych. "Forming the strategy to increase the competitiveness of the restaurant business enterprises." Regional Economy, no. 1(95) (2020): 144–53. http://dx.doi.org/10.36818/1562-0905-2020-1-15.

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The development of a modern restaurant business depends to a large extent on the adaptation of the enterprises to the new conditions of management in market conditions. This process involves increasing the competitiveness of restaurants and ensuring the creation of competitive advantages in times of market volatility. Enterprise competitiveness management is a set of measures aimed at systemic improvement of the production process, constant search for new sales channels, new customer groups, service improvement, advertising. It should be considered as an integral part of the enterprise management system. The article analyzes the role of strategic behavior of restaurant business executives in increasing competitive advantages and increasing the level of profitability of the company. Criteria related to the development of the vision and mission of the enterprise are considered. A typical strategy for increasing the competitiveness of restaurant business enterprises using the “tree of purpose” method has been developed. This strategy includes four key strategic areas: manufacturing, marketing, staffing, and technology. Within each direction, tactical goals for increasing competitiveness have been formed. The direction of production involves the realization of the following goals: updating of the main menu, development of seasonal dishes and drinks, replacement of imported raw materials with local ones, provision of catering services, development of non-waste production. The marketing goals include the following: development of the official site, promotion in social networks, creation of a closed club, holding thematic parties, development of gift certificates, development of QR codes in the menu. The staff aims to achieve the following goals: development of an effective motivation system, organization of training for workers and workshops from partners. For the technologies, the tactical goals are the following: the introduction of coffee-printing technology, the mobile waiter, and the use of creative IT technologies.
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Bretones, Paulo S. "Astronomy Education Research: Impact and Future Directions." EPJ Web of Conferences 200 (2019): 01022. http://dx.doi.org/10.1051/epjconf/201920001022.

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The goal of this talk is to reflect about the achievements and challenges in Astronomy Education Research (AER). First, the answers given to questions asked of members of the IAU Division C’s Commission 1 and Working Group on Theory and Methods in Astronomy Education are discussed. Next, the goals of astronomy teaching are discussed considering content, methods, levels, resources and purposes. Given the demands and complexity of education today and the role of astronomy in this context, the potential of education research is also evaluated, taking into account knowledge, practices, policies and the training of teachers. Finally, graduate studies are encouraged, new lines of research, and surveys to identify and advertise the dispersed AE literature seeking to raise the visibility of authors and institutions are suggested. Much of the work already performed remains unknown to astronomers, because they belong to a different area of theoretical and methodological framework, and because it occurs in specific different contexts of production, culture, curriculum, materials and application. Moreover, advertising AER in universities and schools to professors and teachers should consolidate this community and establish links between astronomers and educators in general, allowing future collaborations.
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Kucherenko, Svitlana, and Liudmyla Levaieva. "Increasing the agricultural enterprises competitiveness on the basis of compliance with consumer demand, branding and forecasting." University Economic Bulletin, no. 44 (February 12, 2020): 18–24. http://dx.doi.org/10.31470/2306-546x-2020-44-18-24.

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The subject of research is theoretical, methodical and practical aspects of increasing the agricultural enterprises competitiveness with the use of marketing tools and forecasting the agricultural market dynamics. The purpose of this study is to substantiate the directions of increasing the agricultural enterprises competitiveness on the basis of compliance with the demand and consumers wishes; formation of the positive image of products producers; active creative advertisement and goods branding; safety and quality of products; forecasting the agricultural markets dynamics. Method or methodology for conducting research. Both general scientific and special methods of scientific cognition have become the methodological basis of the article. In the process of writing the article the following methods were used: dialectical, economic comparisons and generalizations, grouping, graphical, system and structural analysis and synthesis. Results of work. The article investigates thoroughly the main direction of competitive advantages formation for agrarian enterprises - ensuring their reputation and establishing the close and sustainable relations with consumers. It is about products branding, advertising, image of commodity producers, as well as monitoring of competitiveness and agrarian markets dynamics. The field of application of results. The results and conclusions can be used for training specialists in economics, management and marketing in institutions of higher education; in managing the agricultural enterprises; in rural communities. Conclusions according to the article. As a result of assessing the products competitiveness the decisions on ways of its increase can be made: changing the composition, structure of resources used (raw materials, semi-finished products); changing the order of products creation; changing the quality control system for production, storage, packaging, transportation; changing the prices for products, services and logistics; changing the order of products sales on the market; changing the structure and amount of investments in the development, production and marketing of products. The strategy of improving the quality of products is an essential part of the strategy of agri-food sector enterprises. The objects of forecasting are the quality indicators for goods, which are inferior to those of competitors.
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Dorosh-Kizym, M., O. Dadak, and T. Gachek. "Logistics services as an inalienable complex of the electronic commerce." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 91 (November 16, 2018): 51–56. http://dx.doi.org/10.32718/nvlvet9111.

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In recent years, e-commerce has been able to penetrate practically in all spheres of life of the population and in Ukraine. The domestic e-commerce market is only at the inception stage, but at the same time it has a significant potential for development. The Internet and related technologies continue to actively and effectively interfere with logistics. Modern logistics technologies are inextricably linked with intensive information exchange. Due to the timely receipt of information, high accuracy, speed and consistency of goods exchange in logistic chains are ensured. Over the past few years, the structure of the logistics space of the Internet has significantly changed, which was reflected in the transformation of the content of logistics-oriented sites. If advertising information dominated previously, now, often in interactive mode, organizational, reference and design services are presented. Business commerce, advertising, production and modern technologies of the Internet are all more vibrant in all strata of human life. Today, the penetration of Internet technologies into business and economics is growing rapidly. The Internet is now – a huge market with a multi-level structure with abyss of opportunities that has an incredible potential for solving problems and business. This penetration also affects logistics. Logistics technologies are unthinkable without intensive information exchange. It is owing to the timely receipt of information that provides high accuracy, speed and consistency of turnover in logistics chains. Therefore, logistics as a modern scientific and practical direction of commodity distribution is also rapidly mastering these technologies and in its own way is equipped on the network. The Internet as a technology of global open networks is the best means to attract a wide range of logistics service users. With the help of this technology can be provided: advertising company; providing a list of services and price lists; account of regular clients and companions; providing consumers with the necessary documents on a paid and free basis; interactive advisory service; counteragent search service; registries of logistics companies and the database of information and logistics resources in the network; electronic freight; monitoring of goods and vehicles; virtual agency and forwarding. Today, the process of accumulation of logistics resources in the Internet has reached a level that allows us to talk about the process of forming virtual logistics centers (commercial or conditional commercial). This, in turn, with further development, can form a single logistics information space on the Internet.
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Dissertations / Theses on the topic "Advertising – Production and direction"

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Fidler, Tristan. "Music video auteurs : the directors label DVDs and the music videos of Chris Cunningham, Michel Gondry and Spike Jonze." University of Western Australia. School of Social and Cultural Studies, 2007. http://theses.library.uwa.edu.au/adt-WU2008.0251.

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Music video is an intriguing genre of television due to the fact that music drives the images and ideas found in numerous and varied examples of the form. Pre-recorded pieces of pop music are visually written upon in a palimpsest manner, resulting in an immediate and entertaining synchronisation of sound and vision. Ever since the popularity of MTV in the early 1980s, music video has been a persistent fixture in academic discussion, most notably in the work of writers like E. Ann Kaplan, Simon Frith and Andrew Goodwin. What has been of major interest to such cultural scholars is the fact that music video was designed as a promotional tool in their inception, supporting album sales and increasing the stardom of the featured recording artists. Authorship in music video studies has been traditionally kept to the representation of music stars, how they incorporate post-modern references and touch upon wider cultural themes (the Marilyn Monroe pastiche for the Madonna video, Material Girl (1985) for instance). What has not been greatly discussed is the contribution of music video directors, and the reason for that is the target audience for music videos are teenagers, who respond more to the presence of the singer or the band than the unknown figure of the director, a view that is also adhered to by music television channels like MTV.
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Cohen, Andrew Connolly. "Advertising as Cultural Production." Thesis, Yale University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10783444.

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This dissertation presents three sociological essays analyzing advertising agencies through the lens of cultural economic sociology. Drawing on 12 months of ethnographic research and 81 interviews across four American advertising agencies, this dissertation presents three explorations of how meaning-making processes are central to the various processes of advertising production.

The first essay explores how market intermediaries help other market actors see the market and their opportunities for action within it. The essay article illustrates how advertising practitioners provide their clients with visions of what the market is and what opportunities for action lie within it, developing advertising campaigns to match that vision. These accounts of the market and its opportunities are dynamically negotiated, both reflecting and shaping the identities of the clients, their target audiences, and the intermediaries themselves. Because intermediaries dramaturgically perform these interpretations of the market for their client in micro-level interactions, they must also deal with disagreement, contestation, and negotiation over their visions of the market.

The second essay explores how advertising agencies consume and produce consumer research. Taking a relational approach to the production of advertising, this essay conceives of the work agencies do as part of establishing viable exchange relationships with their clients in which the client exchanges money for the agency's ideas for campaigns. The analysis shows how agency employees—in particular, account planners—first negotiate what kinds of consumers matter with their clients, then produce consumer research in ways that helps them generate particular types of qualitative materials. Agency employees then use those materials to craft aesthetic, material representations of the consumer that can serve as exchange media to facilitate the broader exchange of campaign ideas and money.

The third essay takes adopts a pragmatic sociological framework to examine conflict in advertising agencies, suggesting such conflicts can be better understood as inevitable clashes between different regimes for justifying the value of advertising work. The article examines three such regimes that advertising practitioners use to justify the work they do: the regime of partnership, the regime of expertise, and the regime of brokerage. Each regime supposes its own definition of what is good advertising work, how that work is evaluated, and how that work should be done, as well as what relationships there should be between the agents who do the work and their clients. Furthermore, each regime has its critiques of the others, and compromises between regimes are unstable and temporary. The different types of conflicts that arise from clashes between these regimes can be understood as the outcome of threats to the different social bonds supposed by each of those regimes.

These articles are prefaced by a broad discussion of the intellectual projects of economic sociology, in which the literature is divided into two camps: one that studies the economy of culture, and one that studies the economy as culture. After reviewing the different conceptualizations of production and consumption in each, as well as considering the role of materiality and the relationship between the economic and the social, this discussion concludes with a commitment to studying the economy as the enactment of cultural intentions, opting for an analytical strategy that preserves the relative autonomy of culture in exploring how narratives and codes structure economic activity.

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Lee, Who Jeong. "Art direction and scenic design for a production of Sleep Deprivation Chamber." The Ohio State University, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=osu1327946322.

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Mcfall, Elizabeth Rose. "Quaint devices : a genealogical study of advertising practices." Thesis, Open University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.343743.

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Rawlings, Cara E. "The Civil War: A Collaboration in Direction and Choreography." VCU Scholars Compass, 2005. http://scholarscompass.vcu.edu/etd/751.

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This text is a partial record of the development of the Virginia Commonwealth University production of The Civil War: A Musical that opened on April 7, 2005 for a three-week run ending April 28, 2005. The greater part of the text is devoted to the evaluation of the underlying principles of direction and choreography applied in the creation of an artistically aid financially successful production of this size. Included in the evaluation of The Civil War: A Musical are analyses of the directors' --Patti D'Beck and David Leong --individual creative processes, aesthetics, and working styles. The result of this evaluation and analysis is a compilation of the fundamental principles of direction and choreography applied The Civil War: A Musical as a methodology for the creation of theatre. Further reflections on collaboration and artistry serve as the culmination of lessons inherent in both the creation of the Theatre VCU production of The Civil War: A Musical and in the author's three years of study in the VCU Master of Fine Arts program in Theatre Pedagogy with an emphasis in Movement Direction and Choreography.
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Hilliard, James Patrick. "The elements of filmmaking." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3014.

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Presents an educational multimedia development project created to teach novice learners about the various elements of the film making process. The multimedia web site designed for this project was created using Macromedia Flash 8. The process involved surveying people to determine learner needs and alpha and beta testing the final project to gather data regarding functionality and learner satisfaction.
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Joy, Ronald Dean. "Kelli and the misfits." CSUSB ScholarWorks, 1988. https://scholarworks.lib.csusb.edu/etd-project/344.

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Chiu, Wen-Chi. "Mr. Hassell: The TV Engineer." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc935652/.

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This thesis project is about a television engineer in the Department of Radio, Television and Film at the University of North Texas. This project records the engineer's activities in the Department and interviews him about his career path. An accompanying written production report describes the pre-production, production and post-production processes of this project.
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Reel, Irem Secil. "Translation/Adaptation, Direction and Production of Ambling Riders, a Turkish Play by Özen Yula." Fogler Library, University of Maine, 2010. http://www.library.umaine.edu/theses/pdf/ReelIS2010.pdf.

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Raley, Gabrielle. "Between art and advertising the production, organization, and culture of commercial art /." Diss., Restricted to subscribing institutions, 2010. http://proquest.umi.com/pqdweb?did=2023816031&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.

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Books on the topic "Advertising – Production and direction"

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John, Wood. How to produce an infomercial for your product! [Cleveland, Ohio?]: Jonkay, 1996.

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Television commercial processes and procedures. Boston: Focal Press, 1992.

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Brady, Frank R. Direct response television: The authoritative guide. Lincolnwood, Ill., USA: NTC Business Books, 1995.

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Il grande libro di Carosello: E adesso tutti a nanna--. Milano: Sperling & Kupfer, 1995.

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Gradus, Ben. Directing, the television commercial. Boston: Focal Press, 1989.

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The storyboard artist: A guide to freelancing in film, TV, and advertising. Studio City, CA: Michael Wiese Productions, 2012.

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Hampe, Barry. Making videos for money: Planning and producing information videos, commercials, and infomercials. New York: H. Holt, 1998.

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The 30-second storyteller: The art and business of directing commercials. Boston, MA: Thomson Course Technology PTR, 2007.

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Mayer, Bob. Don't Look Down. New York, USA: St Martins Press, 2006.

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TV commercials: How to make them, or, how big is the boat? Amsterdam: Elsevier, 2005.

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Book chapters on the topic "Advertising – Production and direction"

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Rodriguez, Jacob P., Steven R. Loomis, and Joseph G. Weeres. "Establishing Direction in Education Production." In The Cost of Institutions, 61–78. New York: Palgrave Macmillan US, 2007. http://dx.doi.org/10.1057/9780230604797_4.

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Marshall, P. David, and Joanne Morreale. "From Production to Consumption: The Rise of Patent Medicines." In Advertising and Promotional Culture, 11–29. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-02625-5_2.

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Selldin, Erik, and Jan Olhager. "Supply chain integration: direction, extent and balance." In Collaborative Systems for Production Management, 73–81. Boston, MA: Springer US, 2003. http://dx.doi.org/10.1007/978-0-387-35698-3_6.

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Bainbridge, Caroline. "Practising the Feminine: Contexts of Production, Direction and Reception." In A Feminine Cinematics, 61–76. London: Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230583689_4.

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Hillier, W. E. "The Role of ACME in the Direction of Production Research." In Advances in Manufacturing Technology II, 17–21. Boston, MA: Springer US, 1987. http://dx.doi.org/10.1007/978-1-4615-8524-4_2.

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Ukata, Agatha Ada. "Women and Representations in Nollywood: Questions of Production and Direction." In Women in the International Film Industry, 315–30. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39070-9_18.

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Gerken, J. F., and D. Biermann. "Concept of a Mechatronic System for Targeted Drill Head Direction and Angular Alignment Control in BTA Deep Hole Drilling." In Lecture Notes in Production Engineering, 215–24. Berlin, Heidelberg: Springer Berlin Heidelberg, 2020. http://dx.doi.org/10.1007/978-3-662-62138-7_22.

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Tanase, K., T. Matsuo, and K. Shimokawa. "Production of the NSX at Honda: An Alternative Direction for Assembly Organization." In Transforming Automobile Assembly, 109–20. Berlin, Heidelberg: Springer Berlin Heidelberg, 1997. http://dx.doi.org/10.1007/978-3-642-60374-7_9.

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WÖckl, Jürgen. "Interacting Advertising and Production Strategies — A Model Approach on Customers’ Communication Networks." In Agent-Based Social Systems, 143–53. Tokyo: Springer Japan, 2009. http://dx.doi.org/10.1007/978-4-431-87435-5_12.

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Adıgüzel, Feray. "Does Advertising Appeal Type Make a Difference? A New Sustainable Fashion Product by a Luxury and Mainstream Brand." In Sustainable Textiles: Production, Processing, Manufacturing & Chemistry, 53–70. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-38532-3_4.

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Conference papers on the topic "Advertising – Production and direction"

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Кулинич, М. М., and Ю. В. Романюк. "Взаємодія та вплив громадських організацій на імідж Луцька." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-3.

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Макарчук, О. Г. "Прихована політична реклама в українських друкованих ЗМІ як засіб впливу на електоральну поведінку." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-11.

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Кияниця, Є. О., and Я. В. Лісун. "Інтерсуб’єктивність соціальних мереж як платформа для сприйняття інформаційного та рекламного контенту користувачами інтернет-спільнот." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-8.

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Шедяков, В. Е. "Информационный уровень структурирования будущего." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-1.

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Теребус, О. Л. "Соціальна реклама в умовах трансформації інформаційного простору." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-12.

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Плеханова, Т. М. "Політичний медійний дискурс як чинник забезпечення свободи слова в Україні." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-9.

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Кубко, В. П., and Г. П. Зірчак. "Медіаосвіта в сучасному інформаційному суспільстві." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-6.

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Євченко, О. В. "Опитування як інструмент партисипації та вивчення потреб аудиторії для залучення різних груп жінок і чоловіків у комунікаційний процес." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-7.

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Gordiienko, T. O. "The rise of membership model in the Ukrainian media." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-13.

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Юксель, Г. З. "Інформаційна діяльність представницьких органів кримськотатарського народу під час окупації Криму 2014 року." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-5.

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Reports on the topic "Advertising – Production and direction"

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Ivanova, Iryna, and Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.

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The article is an overview of the journalism – PR – advertising relationship at the terminological, empirical-analytical and practical levels. It traces the state of the discussion of these correlations in the post-soviet media such as Ukraine. The study describes that domesticating the importance of the appropriate partnership between the three communication technologies. The thesis is that journalism, advertising and PR create a mutual connection that takes place in an atmosphere of PR and advertising permissiveness and deepens with the development of digitalization, Social network development. The present research is based on a comprehensive approach. The inductive and deductive methods are adopted to discuss theoretical materials, and the interdisciplinary research method is used to detect PR-specific features as a philosophy of a new journalism project. The interpretive approach, usually employed to analyze media text as a complex synthetic structure, was also taken into consideration. The analytical method application identified the modern means of substantiating the ideological, esthetical and informative value of brand journalism and spin doctor. The innovative character of modern media as a behavioral strategy in the advertising and PR industry consists in the fact that it is a form of creative production and behavior rather than adapting a specific communication situation. The article examines the main directions of contemporary interactions between PR, advertising and journalism as a media content creation. In this context, it is asserted that advertising, journalism and PR activities can contribute to the creation of media content. At some point, good media content is achieved not only as a result of this competition but also from the correlation between PR, advertising and journalism.
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García-González, Aurora, and Teresa Piñeiro-Otero. Women in advertising production. Study of the Galician advertising sector from a gender perspective. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-66-2011-943-505-525-en.

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Jones, Charles. The Shape of Production Function and the Direction of Technical Change. Cambridge, MA: National Bureau of Economic Research, May 2004. http://dx.doi.org/10.3386/w10457.

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Bożek, Małgorzata. FILM PRODUCTION IN POLAND. STAGES: FROM AN IDEA TO THE SCREEN. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11112.

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The Polish film system is characterized by a variety of forms. Michał Zabłocki, the author of the comprehensive study of the «Organization of the production of feature film in Poland», isolates two models of world cinema: a producer and a producer – director. The first one features the dominant role of the producer, which means the person who is responsible for the work of all the film departments – direction, cinematography, production management, scenography and costume design. The second one, the model which is still the most popular in Poland, assumes close cooperation between the producer and the director.
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