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Journal articles on the topic 'Advertising philosophy'

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Author: Grafiati

Published: 10 December 2022

Last updated: 28 January 2023

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1

Maluleka, P., and T. Mathebula. "Trends in African philosophy and their implications for the Africanisation of the South Africa history caps curriculum: a case study of Odera Oruka philosophy." Yesterday and Today 27 (2022): 65–89. http://dx.doi.org/10.17159/2223-0386/2022/n27a3.

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A Kenyan philosopher, Henry Odera Oruka (1944-1995), conceptualised and articulated the six trends in African philosophy. These are ethno-philosophy, nationalistic-ideological philosophy, artistic (or literary philosophy), professional philosophy, philosophic sagacity and hermeneutic philosophy. In this article, we maintain that the last three of these trends, namely professional philosophy, philosophic sagacity, and hermeneutic philosophy, are useful in our attempt to contribute to Africanising the school history curriculum (SHC) in the Curriculum Assessment Policy Statement (CAPS) in post-apartheid South Africa. Against this background, we make use of Maton's (2014) Epistemic-Pedagogic Device (EPD), building on from Bernstein's (1975) Pedagogic Device as a theoretical framework to view African philosophy and its implications for the Africanisation of the SHC in CAPS in post-apartheid South Africa. Through the lens of Maton's EPD, we show how the CAPS' philosophy of education is questionable; untenable since it promotes 'differences of content'; and is at the crossroads, i.e., it is stretched and pulled in different directions in schools. Ultimately, we argue that Oruka's three trends form a three-piece suit advertising one's academic discipline (professional philosophy); showing South Africa's rich history told in the words ofAfrican elders (sage philosophy); and imploring school history learners to embark on a restless, unfinished quest for knowledge in the classrooms in post-apartheid South Africa.

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Vlăduţescu, Ştefan, and Mirela Teodorescu. "An Analitical Extended Book Review - S. Frunză: Advertising Constructs Reality (2014)." International Letters of Social and Humanistic Sciences 47 (February 2015): 98–106. http://dx.doi.org/10.18052/www.scipress.com/ilshs.47.98.

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As communication axis, communication philosophy interrogates the idea that in postmodern society communication constructs reality. The philosopher is called to achieve a new synthesis, between philosophy and media communication, to assume the condition of man of media communication. Media has a decisive influence in relation to the constitution of reality in post-modern consciousness. Communication is related to relationships, to construct interhuman relationships, changing the attitudes of the other, decisions or behavior of others, the perceptions of reality and action according to the requirements of this perception. Secularization as a positive value of modernity does not eliminate the presence of the sacred in modern political imaginary also from communication. Advertising is by exellence the bearer of a deep dimension of reality construction as art of seduction, persuasion, communication. “Advertising constructs reality”, professor Sandu Frunza’s book, published in 2014 by Tritonic Publishing, Bucharest, represents a high level analisys and point out the “reality construction” through advertising as a communication mean of regaining authenticity. Storing an imaginary universe, which allows for the sacred to be manifest in the life of postmodern man, advertising supports the human being in its self-quest through reaching harmony with the surrounding things, with other people and with the world. Advertising is not a new form of religion, even though several of its aspects could be said to be displaying religious dimensions. “We can, says Sandu Frunza, however, state generically that advertising ultimately lodges posmodern man’s religious creativity. In this way, advertising does not propose to challenge or oppose in any fashion the traditional religious patterns of interpreting and living within our world. Instead, it supplies a complementary authenticity, one matching man’s status in a communication-based society”. Advertising offers an alternative view on the world, man and man’s own choice to act coherently upon this view.

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3

Beard, Fred. "Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957)." Journal of Historical Research in Marketing 8, no. 4 (November 21, 2016): 585–94. http://dx.doi.org/10.1108/jhrm-05-2016-0012.

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Purpose The purpose of this paper is to review and summarize Pierre Martineau’s Motivation in Advertising and to assess its status as a valid forgotten classic of the marketing literature. Design/methodology/approach Motivation in Advertising is reviewed and summarized, and its contributions to marketing and advertising history, thought and practice are assessed. Findings Martineau was among a handful of figures behind the “motivation research” movement among marketers and advertisers during the late 1940s to the 1960s. His “new philosophy” regarding communication theory, persuasion and advertising message strategy and tactics remains highly influential and relevant. Written during a period of tremendous growth in consumption in the USA and a revolution in the use of qualitative research in marketing and advertising, Martineau’s book represents much more than a work about his experiences with motivation research, but a significant contribution to advertising communication theory as well. Originality/value Pierre Martineau was the subject of a historical biography (Martin, 1985), which also focused substantially on the principal themes and contributions of Motivation in Advertising. The book was also widely reviewed shortly after its publication. This more recent review and assessment, however, reveals the work’s valuable historical insights into how postmodern consumption evolved and many present-day perspectives of consumer behavior and advertising effects coalesced during the Consumer Revolution and at the outset of modern advertising’s “Golden Age”.

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Patterson, Philip. "Deceptive Advertising (Book)." Journal of Mass Media Ethics 7, no. 1 (March 1992): 59–62. http://dx.doi.org/10.1207/s15327728jmme0701_6.

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Jablecki, Juliusz. "Defending Advertising." Journal of Ayn Rand Studies 9, no. 2 (2008): 341–49. http://dx.doi.org/10.2307/41560364.

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Abstract Jerry Kirkpatrick's book, In Defense of Advertising, is an intellectually stimulating and enjoyable read that combines a Randian philosophical framework with Misesian economics to provide a solid defense of advertising as an essential element of free market economy.

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Jablecki, Juliusz. "Defending Advertising." Journal of Ayn Rand Studies 9, no. 2 (2008): 341–49. http://dx.doi.org/10.5325/jaynrandstud.9.2.0341.

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Abstract Jerry Kirkpatrick's book, In Defense of Advertising, is an intellectually stimulating and enjoyable read that combines a Randian philosophical framework with Misesian economics to provide a solid defense of advertising as an essential element of free market economy.

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7

Moitra, Rimi, Neha Purohit, and Anindo Bhattacharjee. "Advertising Ethics: Towards a Stakeholder Approach." Purushartha - A Journal of Management Ethics and Spirituality 15, no. 01 (July 10, 2022): 142–58. http://dx.doi.org/10.21844/16202115111.

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Advertising ethics is a perineal issue which has been addressed in many different ways in the earlier studies published in leading research outlets. However, a comprehensive stakeholder-based view of advertising is the need of the hour. In this paper, the authors revisit the existing literature of advertising ethics that addresses the multiple issues such as advertising to vulnerable population, stereotyping, deception, ethical issues in online advertising, etc. "A conceptual framework for stakeholder approach to advertising has been proposed by the authors which can be a starting point for future research in advertising ethics that addresses the multiple stakeholders of the business of advertising (e.g. advertising professional, client, agency, regulatory bodies, etc.), the target audience of advertising, and the society.

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8

Adams, Richard. "Intelligent advertising." AI & Society 18, no. 1 (January 1, 2004): 68–81. http://dx.doi.org/10.1007/s00146-003-0259-9.

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9

Maciejewski, Jeffrey J. "Can Natural Law Defend Advertising?" Journal of Mass Media Ethics 18, no. 2 (June 2003): 111–22. http://dx.doi.org/10.1207/s15327728jmme1802_04.

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Mingxing, MAN. "POSTMODERN ADVERTISING AS A WAY TO PROMOTE THE BRAND." Historical and social-educational ideas 10, no. 6/2 (February 1, 2019): 103–8. http://dx.doi.org/10.17748/2075-9908-2018-10-6/2-103-108.

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In the article, modern advertising is studied as a result of the interaction of cultural and economic features of postmodern society, which determines all the components of the advertising product, its new functions and goals, among which such an important strategic asset as a brand acquires importance in the economy of impressions. Postmodern techniques in modern advertising are considered. Methods of postmodern advertising are analyzed on the example of “white” brands: jeans “Levis” and sneakers “Nike”. Conclusions are made about the effectiveness and popularity of non-traditional advertising content, as well as about its understanding and acceptance by the modern user under the condition of quality performance. Postmodern advertising in recent years has begun to receive the status of a special direction in this area, which has its own style, language, image system, methodology and philosophy, tools and technology. In general, postmodern advertising can be described as a type of advertising activity that uses the principles of postmodernism. Postmodern advertising departs from the usual single-vector images, unambiguous meanings and increasingly-from the direct display of the real object, which is devoted to the advertising campaign. A possible consumer of the product is attracted to a game that can intrigue him and give him the opportunity to test his own creative abilities, the ability to think associatively, IQ, etc.

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11

Haefner, Margaret J. "Ethical Problems of Advertising to Children." Journal of Mass Media Ethics 6, no. 2 (June 1991): 83–92. http://dx.doi.org/10.1207/s15327728jmme0602_2.

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James, E. Lincoln, Cornelius B. Pratt, and Tommy V. Smith. "Advertising Ethics: Practitioner and Student Perspectives." Journal of Mass Media Ethics 9, no. 2 (June 1994): 69–83. http://dx.doi.org/10.1207/s15327728jmme0902_1.

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Goldstein, Jonathan P. "Race in Early Tobacco Advertising." Review of Radical Political Economics 43, no. 3 (May 12, 2011): 340–47. http://dx.doi.org/10.1177/0486613411407720.

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Malyuga, Elena N., Nataliia V. Poliakova, and Veronika P. Shabanova. "The functional and stylistic characteristics of French advertising discourse in modern economic and political media." XLinguae 15, no. 4 (October 2022): 67–78. http://dx.doi.org/10.18355/xl.2022.15.04.07.

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The article examines the functional and stylistic features of French advertising discourse in modern economic and political media. The relevance of this issue stems from the fact that advertising texts are closest to the impact pole on the conditional message-impact scale. The advertising discourse is analyzed using the material of advertisements, articles, notes, interviews, and extended announcements in the French media of economic and political focus, and drawing on the example of contextual and media advertising retrieved from French economic and political websites. The paper attempts to comprehensively study advertising discourse with due consideration of the determining role of the functional and stylistic factors, analyze the main functions of advertising discourse, and highlight the main directions of research on advertising. Special attention is paid to the pragmatic orientation of advertising, which manifests itself in specific linguistic categories. The analysis of the linguistic material shows that modern advertising discourse in the French media of economic and political focus makes ample use of expressive means designed to exert an efficient impact on the recipient. Among the most commonly used means, metaphor, metonymy, anaphora, hyperbole and antithesis are at the top of the list. Figures of higher expressiveness and emotional coloring are shown to demonstrate a high frequency of use in advertising. These include rhetorical questions, rhetorical addresses and rhetorical exclamations. Figures of double meaning, such as language games based on linguistic ambiguity, are also successfully used in French advertising discourse.

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Kirkpatrick, Jerry. "Reply to Juliusz Jablecki, "Defending Advertising" (Spring 2008): The Connection between Advertising and Objectivist Epistemology." Journal of Ayn Rand Studies 9, no. 2 (2008): 351–55. http://dx.doi.org/10.2307/41560365.

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Abstract Kirkpatrick responds to "minor shortcomings" discussed in Juliusz Jablecki's review of In Defense of Advertising ("Defending Advertising"). The main issue is the need to delve deeply into the Objectivist ethics and epistemology in order to defend the very applied and concrete discipline of advertising. Kirkpatrick expands on this need and then briefly addresses additional minor complaints mentioned in the generally positive review.

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Kirkpatrick, Jerry. "Reply to Juliusz Jablecki, "Defending Advertising" (Spring 2008): The Connection between Advertising and Objectivist Epistemology." Journal of Ayn Rand Studies 9, no. 2 (2008): 351–55. http://dx.doi.org/10.5325/jaynrandstud.9.2.0351.

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Abstract Kirkpatrick responds to "minor shortcomings" discussed in Juliusz Jablecki's review of In Defense of Advertising ("Defending Advertising"). The main issue is the need to delve deeply into the Objectivist ethics and epistemology in order to defend the very applied and concrete discipline of advertising. Kirkpatrick expands on this need and then briefly addresses additional minor complaints mentioned in the generally positive review.

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17

Crowley, Kelley. "What We Do: Detroit in Car Advertising." Journal of Mass Media Ethics 28, no. 2 (April 2013): 145–47. http://dx.doi.org/10.1080/08900523.2013.784671.

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18

Harrison, S. L. "Pedagogical Ethics for Public Relations and Advertising." Journal of Mass Media Ethics 5, no. 4 (December 1990): 256–62. http://dx.doi.org/10.1207/s15327728jmme0504_4.

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Piller, Ingrid. "Advertising as Multilingual Communication." Journal of Sociolinguistics 10, no. 2 (April 2006): 272–77. http://dx.doi.org/10.1111/j.1360-6441.2006.0327h.x.

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20

Markman, Maurie. "Advertising Genetic Testing." Hastings Center Report 32, no. 6 (November 2002): 5. http://dx.doi.org/10.2307/3528122.

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21

Beard, Fred. "Commentary 3: The Ethicality of In-text Advertising." Journal of Mass Media Ethics 22, no. 4 (October 29, 2007): 356–59. http://dx.doi.org/10.1080/08900520701583719.

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22

Berendt, Emil B., and Judith Leonard. "Lessons Learned from Advertising Natural Family Planning." Linacre Quarterly 72, no. 1 (February 2005): 31–43. http://dx.doi.org/10.1080/20508549.2005.11877741.

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23

Jablecki, Juliusz. "Rejoinder to Jerry Kirkpatrick, "The Connection between Advertising and Objectivist Epistemology" (Spring 2008): Advertising, Capitalism, and Christianity." Journal of Ayn Rand Studies 9, no. 2 (2008): 357–60. http://dx.doi.org/10.2307/41560366.

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Abstract Jerry Kirkpatrick's reply ("The Connection between Advertising and Objectivist Bpistemology") to Juliusz Jablecki's review of his book, In Defense of Advertising, does address most of the criticisms raised therein. Nevertheless, Kirkpatrick's account of the views of Ludwig von Mises, and his own opinion of the relationship between Christianity and capitalism, remain one-sided and incomplete.

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Jablecki, Juliusz. "Rejoinder to Jerry Kirkpatrick, "The Connection between Advertising and Objectivist Epistemology" (Spring 2008): Advertising, Capitalism, and Christianity." Journal of Ayn Rand Studies 9, no. 2 (2008): 357–60. http://dx.doi.org/10.5325/jaynrandstud.9.2.0357.

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Abstract Jerry Kirkpatrick's reply ("The Connection between Advertising and Objectivist Bpistemology") to Juliusz Jablecki's review of his book, In Defense of Advertising, does address most of the criticisms raised therein. Nevertheless, Kirkpatrick's account of the views of Ludwig von Mises, and his own opinion of the relationship between Christianity and capitalism, remain one-sided and incomplete.

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25

Moraru, Mădălina. "Struggling to Achieve High Creative Standards in Romanian Advertising Industry." Balkan Journal of Philosophy 13, no. 2 (2021): 205–12. http://dx.doi.org/10.5840/bjp202113223.

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The creative industry daily faces genuine challenges in its work when it comes to advertising and meeting clients’ demands. Indeed, technology and the necessity of updating creativity resources urge on new approaches during campaigns, at least in the creative department. Extrinsic and intrinsic motivation stand for essential aspects in challenging new resources of creativity in a field where copywriters and art directors unfold incredibly sensitive messages based on strong and relevant insights. The present paper aims to point out the difficulties and opportunities of creative work in any advertising agency, by exploring the purpose, the barriers and the prospects of this activity in the context of a complex relationship between client and agency, brand and consumers. One could perhaps say that copywriters are just gifted people able to simply follow instructions given by the planning department. Actually, they have their own psychological and social barriers, which represent real challenges. Therefore, we have investigated these issues by conducting semi-structured interviews based on their creative experiences in both cases, as juniors and seniors, respectively. The data collected via semi-structured interviews are investigated by using content analysis.

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Mazzali-Lurati, Sabrina, Chiara Pollaroli, and Daniela Marcantonio. "The Rhetorical and Argumentative Relevance of "Extreme Consequence" in Advertising." Informal Logic 39, no. 4 (December 14, 2019): 497–530. http://dx.doi.org/10.22329/il.v39i4.6046.

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The “extreme consequence” is a very common pattern in advertising messages that presents an odd, even negative, situation resulting from the use of the advertised product as a good reason to buy it. By analyzing selected advertisements employing this pattern using the conceptual integration theory and the Argumentum Model of Topics, we aim to understand how “extreme consequence” works at the rhetorical and argumentative levels. The analyses allow us to detect the typical, generic, cognitive, and argumentative structure underlying the pattern and to identify the rhetorical and argumentative role played by its main components, namely exaggeration and cause-effect relation.

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Crowley, John H. "The Advertising Industry's Defense of its First Amendment Rights." Journal of Mass Media Ethics 8, no. 1 (March 1993): 5–16. http://dx.doi.org/10.1207/s15327728jmme0801_1.

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Park, Hyunsoo, Michael F. Weigold, and Debbie M. Treise. "Advertising Ethics: South Korean and American Perceptions and Ideology." Journal of Mass Media Ethics 14, no. 2 (June 1999): 95–106. http://dx.doi.org/10.1207/s15327728jmme1402_3.

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WIGELSWORTH, JEFFREY R. "Bipartisan politics and practical knowledge: advertising of public science in two London newspapers, 1695–1720." British Journal for the History of Science 41, no. 4 (July 15, 2008): 517–40. http://dx.doi.org/10.1017/s0007087408001222.

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AbstractThis article explores the enticement of consumers for natural philosophy (buyers of books, audiences at public lectures and purchasers of instruments) in London between 1695 and 1720 through advertisements placed in two political newspapers. This twenty-five-year period witnessed both the birth of public science and the rage of party politics. A consideration of public science adverts within the Whig-leaning Post Man and the Tory-leaning Post Boy reveals that members of both the Whig and Tory parties were equally targeted and that natural philosophy was sold to London's reading population in bipartisan fashion. In the process of integrating natural philosophy into the wider culture through commercial sales, political allegiances were not imprinted on the advertising process. This conclusion raises questions regarding the historiographical assertion of Whig-supported public science and Tory opposition to it at the level of consumers.

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Dinh, Tam Duc, and Khuong Ngoc Mai. "Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility." Asia Pacific Journal of Marketing and Logistics 28, no. 1 (December 31, 2015): 4–22. http://dx.doi.org/10.1108/apjml-06-2015-0102.

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Purpose – The purpose of this paper is to integrate guerrilla marketing characteristics into advertising model through which the perceived effects of guerrilla marketing on Gen Y are identified, and to examine such effects on word of mouth (WOM) activity with the mediation of message credibility. Design/methodology/approach – The study obtains its exploratory purpose through quantitative method by asking Gen Y participants about their perceptions of 20 guerrilla advertisements in the questionnaires. Those advertisements and the advertising scales are selectively chosen from previous literature so that the results truthfully reflect the effects of guerrilla marketing under consumer perspective. Findings – The results show that, creativity, as a combination of novelty and relevance, has the strongest direct and indirect effect on WOM intention. Similarly, surprise factor, the claimed root philosophy of guerrilla marketing, is confirmed when it also impacts directly and indirectly consumer behaviour. Message credibility plays a meaningful mediation role, and through this, message clarity manifests its indirect influence on WOM. Originality/value – The study supports the belief that guerrilla marketing is suitable for any business because of its effectiveness and efficiency. More significantly, the awareness of Gen Y consumers of the advertisements, with or without knowing that these ads belong to guerrilla advertising, strengthens the expectation that guerrilla marketing in general and guerrilla advertising in particular are recommended choices when they reflect what common marketing and advertising should be.

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Chen, Fenglei, Khunanan Sukpasjaroen, and Thitinan Chankoson. "Influence of light and color of advertising photography on consumers’ purchase intention." Innovative Marketing 18, no. 4 (December 28, 2022): 215–31. http://dx.doi.org/10.21511/im.18(4).2022.18.

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With the rapid progress of information technology, short video advertising has flourished, and the performance of advertising images can stimulate consumers’ purchase behavior through short video platforms. Drawing on stimulus-organization-response (S-O-R) theory, this study explored the moderating role of short video platforms on the relationship between light and color of advertising photography and brand image and the mediating role of brand image between light and color and consumers’ purchase intention. The data were collected using a questionnaire focusing on consumers who purchased detergent products in major supermarkets in East China. The survey covered 200 respondents from different industries, genders, and education levels in various provinces and cities in East China. Collected data were analyzed using regression analysis. It was found that the light and color of advertising photography have a facilitating effect on consumers’ purchase intention. Furthermore, brand image mediates the relationship between light and color and consumers’ purchase intention. Finally, short video platforms can moderate the relationship between light and color and brand image. This study will encourage scholars to use the S-O-R model in academic research to investigate how advertising affects consumers’ purchase intention and guide companies to use short video platforms to advertise and increase product sales. AcknowledgmentThis paper is part of the Doctor of Philosophy Program in Management, Chakrabongse Bhuvanarth International Institute for Interdisciplinary Studies (CBIS), Rajamangala University of Technology Tawan-OK, Thailand. The researchers would like to thank all cited experts that contributed to this study.

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Rappaport, Erika D., and Lori Anne Loeb. "Consuming Angels: Advertising and Victorian Women." Journal of Interdisciplinary History 27, no. 2 (1996): 305. http://dx.doi.org/10.2307/205178.

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Boller, Paul F., and David Beiler. "The Classics of Political Campaign Advertising." Journal of American History 75, no. 3 (December 1988): 1051. http://dx.doi.org/10.2307/1901748.

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García Vizcaíno, María José. "Humor in code-mixed airline advertising." Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA) 21, no. 1 (March 1, 2011): 145–70. http://dx.doi.org/10.1075/prag.21.1.08gar.

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This article examines how humor works in the code-mixed advertising campaigns of the Spanish airline company Vueling. Drawing on the fetishism approach to multilingual advertising (Kelly-Holmes, 2005) and the theory of incongruity (Raskin, 1985), this paper explores three main types of humorous deviations in Vueling campaigns: structural, phonetic, and visual. The analysis confirms that humor in Vueling ads is produced by deviations at the formal rather than semantic level of language, specifically through the insertion of foreign languages (mainly English and French) into Spanish colloquial expressions. These foreign elements are partially “domesticated” into local Spanish frames by creative code-mixing mechanisms that serve to break readers’ expectations and trigger a comical reaction. Another finding of this analysis is that in most Vueling ads, humor works according to an incongruity-resolution pattern since the subtle humor of many rhymes, puns, and plays on words is only appreciated by a Spanish audience who knows some English and French and is familiarized with certain cultural references and sayings used in Spain.

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Gunster, Shane. "?YOU BELONG OUTSIDE?:ADVERTISING, NATURE, AND THE SUV." Ethics & the Environment 9, no. 2 (September 2004): 4–32. http://dx.doi.org/10.2979/ete.2004.9.2.4.

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Gunster, Shane. "'You Belong Outside': Advertising, Nature, and the SUV." Ethics & the Environment 9, no. 2 (2004): 4–32. http://dx.doi.org/10.1353/een.2005.0003.

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Parsons, Susan F. "Redeeming Media: the Promise and the Pretext of Advertising." Studies in Christian Ethics 13, no. 1 (April 2000): 49–65. http://dx.doi.org/10.1177/095394680001300104.

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Bishop, John Douglas. "Is Self-Identity Image Advertising Ethical?" Business Ethics Quarterly 10, no. 2 (April 2000): 371–98. http://dx.doi.org/10.2307/3857882.

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Abstract:Discussions of the ethics of advertising have been based on a general distinction between informative and persuasive advertising without looking at specific techniques of persuasion. Self-identity image ads persuade by presenting an image of an idealized person-type such as a “beautiful” woman (Chanel) or a sexy teen (Calvin Klein). The product becomes a symbol of the ideal, and target consumers are invited to use the product to project the self-image to themselves and others. This paper argues that image ads are not false or misleading, and that whether or not they advocate false values is a matter for subjective reflection. Image ads can undermine a consumer’s self-esteem by collectively omitting images authentic for that sort of person (such as large women), and by combining impossible images with implied gaze. Image ads generally do not undermine autonomy of choice, internal autonomy, or social autonomy. It is concluded that image advertising is a basically ethical technique, but several recommendations are given on how use of image advertising can avoid specific harms.

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Crawford, Robert. "Office space: Australian advertising agencies in the twentieth century." Journal of Management History 24, no. 4 (September 10, 2018): 396–413. http://dx.doi.org/10.1108/jmh-11-2017-0054.

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Purpose This paper aims to examine the evolution of the advertising agency and its offices in Australia over the course of the twentieth century. Historical accounts of advertising have paid scant attention to agencies’ attempts to organise and manage their offices, as well as the impact that these efforts has had on the work undertaken by agency staff. Design/methodology/approach This study draws on reports in the advertising industry press, as well as oral history testimony to examine the agencies’ changing layout and interior design. It identifies three distinct periods, which reveal the impact of modernist and post-industrialist ideas on the organisation and functions of the advertising agency’s offices and, indeed, their impact on the agency’s outputs. Findings This examination of the office space within the agency setting not only offers a new perspective of the advertising agency business as a whole but also demonstrates the importance of material culture for historians working across management, business and marketing fields. Originality/value The originality of this study lies in its use of material culture and space as a tool for examining management history and understanding its impact on everyday work practices. By charting the changes reflected in advertising agency office spaces, this study also offers a unique overview of the ways that management practices have historically interacted with business work spaces.

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Bergquist, James M., and Ingrid Schoberl. "American Immigration Advertising in Germany, 1845-1914." Journal of American History 82, no. 1 (June 1995): 237. http://dx.doi.org/10.2307/2082004.

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Laird, Pamela Walker, Michele H. Bogart, and Patricia Johnston. "Artists, Advertising, and the Borders of Art." Journal of American History 86, no. 1 (June 1999): 285. http://dx.doi.org/10.2307/2567513.

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Krupka, Lawrence R., and Arthur M. Vener. "Prescription drug advertising: Trends and implications." Social Science & Medicine 20, no. 3 (January 1985): 191–97. http://dx.doi.org/10.1016/0277-9536(85)90231-x.

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Koc, Fatih, Oktay Cetin, and Umit Alniacik. "Moral philosophy, ethical judgment, and purchase intention: perceptions of sex appeals in television advertising." Pressacademia 3, no. 4 (December 30, 2016): 346. http://dx.doi.org/10.17261/pressacademia.2016.339.

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Peeler, Lee, and Jim Guthrie. "Commentary 1: Advertising and Editorial Content: Laws, Ethics, and Market Forces." Journal of Mass Media Ethics 22, no. 4 (October 29, 2007): 350–53. http://dx.doi.org/10.1080/08900520701583651.

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Kulaczkowski, Jerzy. "The Influence of Advertising on Child Raising within the Family." Linacre Quarterly 70, no. 3 (August 2003): 250–60. http://dx.doi.org/10.1080/20508549.2003.11877683.

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Canavan, C., and P. W. Laird. "Advertising and the Rise of Big Business." OAH Magazine of History 24, no. 1 (January 1, 2010): 41–46. http://dx.doi.org/10.1093/maghis/24.1.41.

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Shubina, E. L., and O. O. Semenova. "Phraseological units as components of pun in advertising slogans (on the material of the German language)." Linguistics & Polyglot Studies 8, no. 2 (June 28, 2022): 75–84. http://dx.doi.org/10.24833/2410-2423-2022-2-31-75-84.

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The article examines mechanisms of building up puns in phraseological units in German advertising slogans. The online portal Slogan.de serves as the source for the language material and represents an extensive electronic database of slogans. The material of the electronic archive Slogan.de is presented on the examples from 35 economic branches. The aim of this study is to analyze the processes of building puns through the interaction of phraseological units within the pragmatic aspect of advertising texts, as well as the systematization of these processes. The relevance of the article is based on the fact that phraseological units are the object of special interest to linguists due to their variability. Phraseological units are also considered in this article in the paradigm of such a social and pragmatic phenomenon as the language of advertising. Advertising is designed to influence its recipient − to call for action, to convince, to waive objections. An advertising slogan has an even more specific purpose. Being a pragmatically oriented phenomenon, the slogan has its function to express the company’s philosophy as concise as possible, to evoke an emotional response and ensure its memorability. The slogan contains a complex of unique linguistic solutions and is mainly related with a deviation from the norm and building up a wordplay. Phraseological units also have a wide cognitive and linguapragmatic potential. They allow puns into their structure due to their variability. Methods of continuous sampling and semantic analysis were used. The paper analyzes and systematizes the main methods of constructing puns in phraseological units in their direct relationship with the extralinguistic context. The selected examples were divided into two main types of mechanisms: puns built up by changing the word and syntagma (at the phonetic, morphemic, lexical and syntactic levels) and puns built up without changing the word and syntagma. The paper states that a pun is closely related with the context of the advertising slogan and information about the product advertised.

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Pauli, Anna. "Das Prinzip der «Sachlichkeit in der Warenverteilung». Zum Marketingkonzept des Schocken Konzerns in der Weimarer Republik." Zeitschrift für Unternehmensgeschichte 62, no. 1 (March 10, 2017): 87–110. http://dx.doi.org/10.1515/zug-2017-0005.

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AbstractThe Principle of «Objectivity in Distribution». The Marketing Concept of the Schocken Group in the Weimar RepublicThe First World War and the Hyperinflation of the early 1920s threw the German retail trade into a serious crisis. After the currency stabilization of 1924 many companies tried to increase revenues and reduce overheads by focusing more on the demands of the customers. One measure taken most notably by some large companies was to build central advertising agencies to pool their energies. This essay explores the increased customer and marketing orientation of the textile retail trade by using the example of the department store group Schocken. The new business strategy of Schocken was accompanied by a similar corporate philosophy and was based on the principle of «objectivity in distribution». This principle affected their range of goods, their architecture and decoration of the shops, their customer service and their advertising strategy.

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Craig, David A. "The Case: In-Text Ads: Pushing the Lines Between Advertising and Journalism." Journal of Mass Media Ethics 22, no. 4 (October 29, 2007): 348–49. http://dx.doi.org/10.1080/08900520701583636.

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De, Sourya Joyee, and Abdessamad Imine. "Consent for targeted advertising: the case of Facebook." AI & SOCIETY 35, no. 4 (May 12, 2020): 1055–64. http://dx.doi.org/10.1007/s00146-020-00981-5.

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