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Books on the topic 'Advertising philosophy'

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Author: Grafiati

Published: 10 December 2022

Last updated: 28 January 2023

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1

Bakhtin and interactive advertising. Bethesda: Academica Press, 2012.

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2

Slovikova, E. L. Dinamika reklamnogo diskursa: Ėnergiia︡ obraza, slova i smysla, monografii︠a︡. Permʹ: Permskiĭ gos. universitet, 2008.

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3

Quelques grammes de philo dans un monde de pub. Paris: Max Milo, 2012.

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4

In defense of advertising: Arguments from reason, ethical egoism, and laissez-faire capitalism. Westport, Conn: Quorum Books, 1994.

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5

In defense of advertising: Arguments from reason, ethical egoism, and laissez-faire capitalism. Claremont, Calif: TLJ Books, 2007.

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6

Slovikova, E. L. Dinamika reklamnogo diskursa: Ėnergiia︡ obraza, slova i smysla, monografii︠a︡. Permʹ: Permskiĭ gos. universitet, 2008.

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7

Werbung mit Geschichte: Ästhetik und Rhetorik des Historischen. Köln: Böhlau, 1995.

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8

Coccia, Emanuele. Il bene nelle cose: Pubblicità come discorso morale. Bologna: Il mulino, 2014.

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9

Zayas, Eliseo Colón. Publicidad, modernidad, hegemonía. San Juan, P.R: Editorial de la Universidad de Puerto Rico, 1996.

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10

Johanna, Riegler, ed. Bilder der Arbeit im Spätkapitalismus: Zum strategischen Machtverhältnis von Arbeit, Selbst und Technologien. Wien: Löcker, 2003.

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11

McCarthy, Anna. The citizen machine: Governing by television in 1950s America. New York: New Press, 2010.

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12

McCarthy, Anna. The citizen machine: Governing by television in 1950s America / Anna McCarthy. New York: The New Press, 2010.

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13

Avtʻandil, Bucʻxrikiże, ed. Imijologia: Rogor gavimarjvotʻ arčʻevnebši. Tʻbilisi: Akaki Ceretʻlis saxelmcipʻo universitetis gamomcʻemloba, 2009.

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14

Šubitʻiże, Važa. Imijologia: Rogor gavimarjvotʻ arčʻevnebši. Tʻbilisi: Akaki Ceretʻlis saxelmcipʻo universitetis gamomcʻemloba, 2009.

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15

The citizen machine: Governing by television in 1950s America / Anna McCarthy. New York: The New Press, 2010.

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16

Silva, Jofre. The aesthetic of illusion in advertising phototgraphy: An investigation of the aesthetic of illusion in advertising, 1980-1995, based on Peircean semiotics, and how photographic tecnologies have contributed to the consolidation of this aesthetic : a thesis submitted in part fulfilment of the requirements of the Open University for the degree of Doctor of Philosophy. London: Central St Martins College of Art & Design&c1999., 1999.

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17

J, Shrum L., ed. The psychology of entertainment media: Blurring the lines between entertainment and persuasion. Mahwah, N.J: Lawrence Erlbaum, 2004.

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18

A Japanese advertising agency: An anthropology of media and markets. Richmond: Curzon, 1996.

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19

Media ethics: Issues and cases. New York: McGraw-Hill, 2014.

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20

Philip, Patterson, and Wilkins Lee, eds. Media ethics: Issues, cases. 3rd ed. Boston, Mass: McGraw-Hill, 1998.

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21

McCartney, Aron. The development and utilization of the ceramic shell mould techniq investigation of the aesthetic of illusion in advertising,ue and mould surface release agents in the design and forming of e and mould surface release agents in the design and forming of small scale studio hot glass: A thesis submitted in part fulfilment of the requirements of the Open University for the degree of Doctor of Philosophy. London: Central St Martins College of Art & Design&c2001., 2001.

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22

Sang-in, Chŏn, ed. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Kyŏnggi-do Pʻaju-si: Nanam Chʻulpʻan, 2005.

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23

M, Brandt Allan, and Rozin Paul 1936-, eds. Morality and health. New York: Routledge, 1997.

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24

Quessada, Dominique. L'Esclavemaitre: L'Achevement de La Philosophie Dans Le Discours Publicitaire. Verticales, 2002.

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25

Kirkpatrick, Jerry. In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism. TLJ Books, 2007.

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26

Bogart, Michele H. Artists, Advertising, and the Borders of Art. University of Chicago Press, 1995.

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27

Authenticity: Building a Brand in an Insincere Age. ABC-CLIO, LLC, 2020.

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28

Authenticity: Building a Brand in an Insincere Age. ABC-CLIO, LLC, 2020.

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29

Thomas, Klie, ed. Spiegelflächen: Phänomenologie, Religionspädagogik, Werbung. Münster: Lit, 1999.

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30

The philosophy and financial value of corporate signage at NCAA Division I-A athletic departments. 1994.

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31

The philosophy and financial value of corporate signage at NCAA Division I-A athletic departments. 1994.

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32

The philosophy and financial value of corporate signage at NCAA Division I-A athletic departments. 1994.

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33

Markenpolitik ALS Erfolgsfaktor: Eine Semiotische Analyse Zur Wachsenden Bedeutung Der Marke Im Kontext Sich Wandelnder Rahmenbedingungen (Europaische Hochschulschriften: Reihe 40, Kommunikationswiss). Peter Lang Publishing, 2004.

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34

Wixsom, Margo. Landscapes of body, mind and spirit. 1998.

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35

Errichiello, Oliver. Philosophie und kleine Geschichte der Marke: Marken als individuelle und kollektive Sinnstifter. Springer Gabler, 2017.

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36

Bruce, Steve. Social Theory and Religion. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198786580.003.0008.

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Students of religious groups or activities are often pressed to provide an appropriate theoretical background for their work. The practical difficulty is that much social theory is actually philosophy with little empirical basis. This chapter considers the merits of four different sorts of social theory: normative theory that tells us what is good and bad; zeitgeist metaphors that capture the nature of modernity with some eye-catching word or phrase (for example, Baumann’s ‘liquid modernity’); agenda-setters (such as feminism or postcolonial theory) that want new questions asked in new ways; and sociological explanation grounded in reasonable extrapolations from empirical research. The drawbacks to the first three are identified as a way of advertising the virtues of the last type of theory.

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37

Grimshaw-Aagaard, Mark, Mads Walther-Hansen, and Martin Knakkergaard, eds. The Oxford Handbook of Sound and Imagination, Volume 1. Oxford University Press, 2019. http://dx.doi.org/10.1093/oxfordhb/9780190460167.001.0001.

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The Oxford Handbook of Sound and Imagination is a two-volume anthology that covers the topic of imagination in the context of sound and music. There are 70 chapters in 10 parts across two volumes that present thinking and research on the topic from a broad multi-disciplinary perspective, and the fields of study represented include (but are not limited to): music (composition, improvisation, philosophy, therapy, and so forth); sound studies; acoustics and bioacoustics; cognition and neurology; psychology; literature, poetry, and comics; heritage studies; anthropology; branding and advertising; audio technology; film studies; computer games and virtual reality; and aesthetics. Volume 1 of the handbook contains 39 chapters organized across five parts (Foundations; Society and Identity; Language; Image; and Space and Place).

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38

Grimshaw-Aagaard, Mark, Mads Walther-Hansen, and Martin Knakkergaard, eds. The Oxford Handbook of Sound and Imagination, Volume 2. Oxford University Press, 2019. http://dx.doi.org/10.1093/oxfordhb/9780190460242.001.0001.

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Abstract:

The Oxford Handbook of Sound and Imagination is a two-volume anthology that covers the topic of imagination in the context of sound and music. There are seventy chapters in ten parts across two volumes that present thinking and research on the topic from a broad multidisciplinary perspective, and the fields of study represented include (but are not limited to): music (composition, improvisation, philosophy, therapy, and so forth); sound studies; acoustics and bioacoustics; cognition and neurology; psychology; literature, poetry, and comics; heritage studies; anthropology; branding and advertising; audio technology; film studies; computer games and virtual reality; and aesthetics. Volume 2 of the handbook contains thirty-one chapters organized across five parts (“Musical Performance,” “Systems and Technologies,” “Psychology,” “Aesthetics,” and “Posthumanism”).

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39

Forgiveness 4 you: A novel. 2015.

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40

Macnish, Kevin, and Jai Galliott, eds. Big Data and Democracy. Edinburgh University Press, 2020. http://dx.doi.org/10.3366/edinburgh/9781474463522.001.0001.

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This edited collection tackles subjects that have arisen as a result of new capabilities to collect, analyse and use vast quantities of data using complex algorithms. Questions tackled include what is wrong with targeted advertising in political campaigns, whether echo chambers really are a matter of genuine concern, what is the impact of data collection through social media and other platforms on questions of trust in society and is there a problem of opacity as decision-making becomes increasingly automated? The contributors consider potential solutions to these challenges and discuss whether an ethical compass is available or even feasible in an ever more digitized and monitored world. The editors bring together original research on the philosophy of big data and democracy from leading international authors, with recent examples and case references – including the 2016 Brexit Referendum, the Leveson Inquiry and the Edward Snowden leaks – and combine them in one authoritative volume at time of great political turmoil.

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41

Moeran, Brian. Japanese Advertising Agency: An Anthropology of Media and Markets. Taylor & Francis Group, 2013.

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42

Moeran, Brian. Japanese Advertising Agency: An Anthropology of Media and Markets. Taylor & Francis Group, 2013.

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43

Patterson, Philip, and Lee C. Wilkins. Media Ethics: Issues and Cases. 3rd ed. McGraw-Hill Humanities/Social Sciences/Languages, 1997.

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44

Shrum, L. J. Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Taylor & Francis Group, 2012.

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45

Shrum, L. J. Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Taylor & Francis Group, 2012.

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46

Shrum, L. J. Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Taylor & Francis Group, 2012.

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47

Shrum, L. J. Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Taylor & Francis Group, 2012.

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48

Shrum, L. J. Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Taylor & Francis Group, 2012.

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49

Shrum, L. J. Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Taylor & Francis Group, 2003.

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50

Shrum, L. J. Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion. Taylor & Francis Group, 2003.

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